2019-2020 BUSINESS PARTNERSHIP PROGRAM - Connect your company to the American national theatre community - Theatre ...
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2019–2020 BUSINESS PARTNERSHIP PROGRAM
Connect your company to the American
national theatre community.
Help TCG make a better world for theatre
and a better world because of theatre.
2019–2020 TCG BUSINESS PARTNERSHIPS
TCG BUSINESS PARTNERSHIP PROGRAM
Theatre Communications Group is the national organization
for the professional theatre. As a business partner, you will have
access to decision-makers including managing and artistic leaders
of over 700 theatres and affiliate organizations and over 30,000
individual members and theatre practitioners across the country!
Rooted in the core values of artistry, activism, diversity, and
global citizenship, TCG creates a better world for theatre,
and a better world because of theatre.
We are an ideal partner for companies wishing to enhance their
social responsibility and brand-building efforts by sponsoring
TCG’s learning convenings, annual gala, book events, and more!
TCG offers multiple sponsorship levels to best fit your company’s
needs, including ways to customize your experience.
AS A TCG BUSINESS PARTNER, YOU’LL BE AMONG
THE FIRST TO:
• Reach key theatre leadership with direct influence and buying
power across the country.
• Build brand awareness and highlight your services.
• Cultivate clients by offering trend-based workshops, individual
consultations, and webinars.
• Stay informed on industry trends and TCG research, including
publications of Theatre Facts and breaking news from TCG’s
AMERICAN THEATRE magazine.
• Demonstrate your leadership to the theatre field by showcasing
your company at TCG fieldwide convenings.
2019–2020 TCG BUSINESS PARTNERSHIPS
UPCOMING TCG EVENTS
TCG NATIONAL CONFERENCE - JUNE 5-7, 2019 (MIAMI, FL) FALL FORUM ON GOVERNANCE - NOVEMBER 2019 (NEW YORK, NY)
The TCG National Conference is a unifying event for the U.S. theatre field. The TCG Fall Forum convenes executive leaders and trustees to discuss
Attendance ranges from 800-1,100 individuals featuring multi-generational field-wide challenges including capitalization & cash flow, succession & strategic
representation of theatre leadership, staff, and artists. (Impact Report Available) planning, and using research and data. (Impact Report Available)
TCG GALA - FEBRUARY 4, 2019 (NEW YORK, NY) BOOK EVENTS & PODCAST SERIES
The annual TCG Gala is a much-anticipated event with distinguished honorees. TCG produces special events, books, and podcasts to celebrate the work of
Proceeds support TCG’s programs to strengthen and promote the nonprofit theatre playwrights and theatre artists. Custom sponsorships are available upon request.
RESERVE YOUR SPOT FOR THESE EVENTS TODAY!
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2019–2020 TCG BUSINESS PARTNERSHIPS
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BENEFITS CHART $50,000 $25,000 $10,000 $5,000 $1,850 $650
SHOWCASE YOUR DEDICATION TO THEATRE YEAR-ROUND
Named TCG Lead Sponsor on TCG website, offering constant brand visibility and year-long recognition
Sponsorship of a selected upcoming title from TCG Books with acknowledgment in print edition
Opportunity to conduct trend-based teleconference or webinar with TCG Members (in consultation with TCG Staff) 2 1
Named sponsorship of opening plenary session at your choice of TCG convenings, plus vendor display in lobby of venue:
TCG National Conference in Miami, FL (June 2019) or at TCG Fall Forum on Governance in New York, NY (November 2019)
Choice of named sponsorship of one all-convening event: Including Welcome Reception, Opening Night party, or Closing Night happy hour
at either the National Conference or Fall Forum on Governance
Logo credit on all 2018–2019 conference and field-wide learning email blasts and press materials
Year-round logo credit on TCG.org event pages
PARTICIPATE IN THE NATIONAL CONFERENCE MIAMI, FL (JUNE 2019)
Named sponsorship of one plenary session at the TCG National Conference, plus vendor display in lobby of venue
On stage recognition of your company’s support at the TCG National Conference, plus vendor display in lobby of venue
Complimentary registrations for key corporate stakeholders 5 4 3 2 1
Special rate for additional corporate conference registrations $250 $300 $300 $350 $400
Priority placement in National Conference exhibition hall
Table, two chairs, and a sign with your company’s name provided
Opportunity to conduct in-conference Trend Workshops with conference participants in your area of expertise (in consultation with TCG staff)
Opportunity to conduct one-on-one consultation sessions with conference attendees
UTILIZE POWERFUL MARKETING AND PR TOOLS
Full 1/2 1/3
Complimentary full-color display ad in AMERICAN THEATRE magazine (does not include October and January issues) Premium Page Page Page
Complimentary pillow or skyscraper ad on AmericanTheatre.org 5 4 3 2 1 1
Complimentary 6-ad package with ARTSEARCH ®
Complimentary web ad on TCG.org (Home Page or ARTSEARCH®) 120 days 120 days 90 days 60 days 30 days 30 days
CONNECT WITH US AND OUR MEMBERS YEAR-ROUND
Opportunity for one-time mailing address list to engage through targeted corporate messaging
Complimentary subscriptions to AMERICAN THEATRE magazine and ARTSEARCH®
Invitations to TCG book events, signings, and annual gala
Listings on the TCG website and in the TCG Membership Directory
Discounts on TCG Books and titles from other select publishers 30% off 30% off 30% off 30% off 30% off 30% off
2019–2020 TCG BUSINESS PARTNERSHIPS
ENROLLMENT FORM
YES! Please register my organization as a 2019-2020 TCG BUSINESS PARTNER! I would like to take advantage of all of the opportunities of being a (please select one):
LEAD SPONSOR $50,000
PRESENTING SPONSOR $25,000
CONVENING SPONSOR $10,000
SUPPORTING SPONSOR $5,000
EXHIBITOR $1,850
AFFILIATE (MEMBERSHIP SPANS JUNE 2019 TO MAY 2020) $650
A LA CARTE PARTNERSHIP ADD-ONS We are pleased to offer a number of additional opportunities for you to showcase your organization to the
national theatre community. Customize your year-round membership by adding any/all of the following to your Business Partnership Package:
CONVENING SPECIFIC OPPORTUNITIES (for either 2019 National Conference or 2019 Fall Forum on Governance)
Coffee Break Sponsor $5,000
TCG Bookstore Sponsor with signage and branded bookmarks $3,500
Charging Station $2,000
Sponsored registration for individual artist or an early-career practitioner. (National Conference, Fall Forum, or TCG Gala; Group rates available). $1,000
Sponsored Wellness Activities (morning yoga, reflection room, meditation session, chair massages, etc.) $5,000
Conference SWAG* (Customized and branded with your company’s logo):
Hotel Key Cards $7,500
Name Badges $7,500
Reusable Water Bottles $7,500
Tote Bags $6,000
OFFSCRIPT PODCAST PACKAGES
Sponsor an episode of AMERICAN THEATRE’s premier biweekly podcasts (in consultation with staff) $1,000
Sponsor a 6- episode series of AMERICAN THEATRE’s premier biweekly podcasts (in consultation with staff) $4,000
SOCIAL MEDIA PACKAGES
Instagram takeover: 6 hour opportunity to take over TCG_gram and connect to our nearly 3,600 Instagram followers $250
Twitter takeover: 3 hour opportunity to engage with TCG’s over 22,500 Twitter followers $500
Social Media sweep: Full Day social media takeover on TCG’s Facebook, Twitter and Instagram to over 73,000 followers $2,000
EXCLUSIVE ADVERTISING OPPORTUNITIES
AMERICAN THEATRE Print: 50% off Full Page Ad (*Does not include October or January) $1,300/1 time
AmericanTheatre.org: 50% off skyscraper ad $600/month
TOTAL
*Please contact us if you have other ideas for items that would be useful for conference attendees!
2019–2020 TCG BUSINESS PARTNERSHIPS
ENROLLMENT FORM
(CONTINUED)
ORGANIZATION NAME __________________________________________________________________________________________________________________________
CONTACT PERSON NAME *______________________________________________________________________________________________________________________
TITLE _ _________________________________________________________________________________________________________________________________________
MAILING ADDRESS _____________________________________________________________________________________________________________________________
CITY___________________________________________________________________________________________________ STATE __________ ZIP ____________________
PHONE _______________________________________________________________ FAX _____________________________________________________________________
EMAIL _ ______________________________________________________________ WEBSITE ________________________________________________________________
TOTAL AMOUNT ENCLOSED: $
MY CHECK MADE PAYABLE TO Theatre Communications Group IS ENCLOSED
PLEASE CHARGE MY CREDIT CARD: ____ VISA ____ MASTERCARD ____ AMERICAN EXPRESS ____ DISCOVER
ACCOUNT NUMBER _______________________________________________________________________________ EXPIRATION DATE _ _____________________
TO REGISTER, PLEASE RETURN
COMPLETED ENROLLMENT FORM TO: * NOTE TO SPONSORS AND EXHIBITORS: Once we have received your enrollment form,
Theatre Communications Group
a member of the TCG staff will contact you to discuss the details of your Business
Kevin Bitterman,
Partnership package and to provide you with information on how to register your
Director of Institutional Advancement & Partnerships
company’s representatives for the conference and exhibit hall.
520 Eighth Avenue, 24th Floor
New York, NY 10018-4156
FAX: (212)609-5930 EMAIL: kbitterman@tcg.org
2019–2020 Business Affiliate and Sponsorship Program begins June 2019 and runs through May 2020. For more information, or to discuss other opportunities
not included in this brochure, please contact: Kevin Bitterman, Director of Institutional Advancement & Partnerships (kbitterman@tcg.org).
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