2019 Food Trends A view from the market. Resvey Research Services
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2019 Food Trends A view from the market. Resvey Research Services
What are the Global Trends?
Consumers set the trends with three Overarching themes:
Manufacturers will be under Consumers are fully interested
more pressure to keep things in the entire product lifecycle
sustainable, while retailers and from Farm to Fork and through
packagers will fill in the role of the supply Chain
educating the Consumer The recent report in the Lancet in
January sees the focus on the
whole food system for
Plastic waste is seen to be a
sustainable solutions – food
major driver as 47% of UK
production and consumer
consumers identify plastic
diet/health
pollution as important
Companies, retailers, and
consumers are beginning to
Evidenced by consumers pushing for a embrace these trends from
more circular economy - Mintel refers sustainable sourcing, through
to this as “Evergreen consumption” 1. Sustainability production up to disposal of food
products
What are the Global Trends?
Consumers seeking personal rewards
for acting eco-friendly
Globally consumers would like to have a personal 100%
reward in order to help the food industry become
90%
more sustainable. This is evidenced by 43% of
80%
Indian consumers who are particular about
health pollution, 46% of Brazilian consumers who 70%
would exchange plastics for discounts and 67% of 60%
UK consumers who agree its more appealing to 50%
act in environmentally friendly ways when they 40%
can see the results of their actions 30%
20%
10%
0%
Indian Consumers Brazilian Consumers UK Consumers
Environmentally Conscious Consumers Others
Overall, in 2019, support for circular economy and coalitions between government and private sector to improve sustainability of packaging materials is set to increase
What are the Global Trends?
Consumers set the trends with three Overarching themes:
In 2019, Food Companies and brands
can draw on emerging nutrition Consumers are beginning to see
research in these areas, traditional healthy living as an ongoing trend
medicine and natural foods to as self-care continues to increase
develop products and even reposition in 2019
products
Just like the beauty industry,
Companies and brands are urged to consumers are beginning to prepare
address the different health states for this process, watching what they
of consumers aged Over 55 as more consume
people are poised to live longer
The trend cuts across all ages and
These different health states can demographics and the food industry is
poised to take cues from the beauty
be addressed through food and
drink for medical purposes 2. Healthy industry regarding anti-ageing
Ageing products
What are the Global Trends?
In 2018, Polish dairy company Bakoma rolled
out a senior-friendly line of yogurt and yogurt
drinks that are lactose-free and enriched with
calcium and vitamin D to help maintain
healthy bones and support muscle and
immune system functioning
US company Fairlife relaunched
its 2% Reduced Fat Ultra-
Filtered Milk with DHA Omega-
3 in 2018
Geovita Nutrition- Good Life Mix links
goji berries and paprika with anti-
ageing benefits
What are the Global Trends?
UK Consumers Polish Consumers US Consumers
UK Consumers above 55 others Polish Consumer above 55 others US consumers above 65 Others
56% of UK Consumers aged 55+ are 55 % of Polish consumers over 20% of US consumers aged
concerned about developing 55years use functional food and 65+ currently use a
dementia drink to maintain a healthy heart. supplement for joint health
What are the Global Trends?
Consumers set the trends with three Overarching themes:
This trend cuts across all With the increase in Consumers
demographic as Parents look to who eat on the Go, convenience
feed their children healthy as we know is it beginning to
meals, young urbanites crave take a new shape due to the rise
healthy food, working class in healthy eating,
families need more time and personalization and speedy
seniors begin to cook less delivery services
Basically, Consumers want more
Technology apps that natural, nutritious, and customizable
facilitate Ordering continue products would help save time
to improve the quest for without sacrificing on health goals
convenience eating
3. Redefined and/or taste
Convenience
What are the Global Trends?
Bloomberg reports that Nestlé Japan is using
Artificial Intelligence, DNA testing and Social
Media to create personalized diets for
consumers, providing lifestyle change
recommendations and specially formulated
supplements in return
In the second half of 2018, Quaker introduced their Morning Go-Kit in
the US for consumers looking for convenience and nutrition without
spending time on breakfast preparation
UK Food Trends Consumers, Retailers and more…
Veganism is seen to be driven by the
UK Food Trends rise in the “free-from” Industry - A
2016 Ipsos Mori survey for the Vegan
Society found that Britain’s vegan
Free-from also shows itself in population had increased from 150,000
the drinks sector as alcohol- to 542,000 in just 10 years and a recent
free beverages are on the survey by comparethemarket.com in
rise. According to the Office 2018 puts the figure at 3.5million
for National Statistics, one in
five UK adults is now
teetotal, and among 16-24 Health concerns over meat
year olds, it is now one in consumption have resulted in lifestyle
four individuals trends of flexitarianism, and concerns
over the environment has given rise to
reducitarianism, which helps animal
welfare
This rise in these trends has
manifested itself in the quest for
businesses, including restaurants These have increased the appeal
and manufacturers to seek Consumers lead the trend space of vegetarian and vegan foods
alternative sources of Proteins in 2019 with rising “free from” among meat eaters. 41% of free
trend from buyers agree free-from food
helps the environmentUK Food Trends
In London, vegan fast-food restaurants
Temple of Seitan and Wulf and Lamb offer
fried “chicken” sandwiches in which the
“chicken” is vegan, made from wheat
gluten, herbs, spices and tofu. Wulf &
Lamb’s “fiercely kind” menu is 1000%
plant-based and is made specifically to
satisfy comfort food cravings
Expansion in the drinks sector saw London-based Seedlip and vegan,
sugar-free, wheat-free and alcohol-free redemption bar expand their non-
alcoholic ranges and sites. Redemption bar exceeded its £300,000
crowdfunding target in 2018 to finance two more sites across London. Also
in London, September 2018 saw the launch of pop-up bar the Ministry of
International Specialty Concoctions (MISC), which served globally inspired
non-alcoholic drinksUK Food Trends
For consumers, low fat content
comes behind sugar content, as
Older consumers are deeply
sugar content is now the most
concerned about heart health,
important factor in choosing
while younger consumers are
heathy food
more interested in muscle mass
and energy
The water Industry is not left out
as companies are rebranding to
Increasingly intelligent keep up with the health demand
consumers are pushing for from wellness consumers
more evidence on health
claims
With the health craze, however,
Health Concerns are different demographics have
different health needs and
also Manifested in the demands
trendsUK Food Trends
British Population British Consumers British Consumers
Nutritional Labelling Easy to Identify Allergens
Healthy eaters Others Traffic light Labelling Difficult to Identify Allergens
Others(Including allergens
Despite being the sixth 34% of buyers claim However, only 37% of UK
fattest nation according to nutritional labelling to be adults agree that it is easy
the OECD, with over 60% more important than other to identify allergens in a
of adult Britons classed as forms of labelling product just by its label
obese, the majority still
claim to try to eat
healthily!UK Food Trends
2019 is set to see an increase in retail of
packaged functional and fortified foods
with the UK sitting as the 7th largest
Supermarkets are continuously market for functional foods
expanding their health food
brands, and they are making it
more difficult for more tailored
specialists to compete, moving In terms of store retailing for packaged
them to stock products that are foods, there is expected to be a
not found elsewhere, including decline in store based retailing,
training staff to be experts on especially for grocery retailers,
these products supermarkets and independent small
grocers – with online growing in
importance
Changes to Coeliac
prescriptions will push up However some growth is expected
supermarket sales as in the health and beauty
coeliacs can now get gluten- Retail Space specialists, convenience stores and
free products from discounters
supermarketsUK Food Trends
In nutrition, sports brands have
continued expanding their vegan With the sugar-reduction drive, Brexit
ranges and high protein trends are offers even more reason for
highly evident in the food and drink “Shrinkflation” to gain momentum
sector as more products continue among manufacturers. Manufacturers
to make claims of high protein choose reduced portion sizes over
reformulation to achieve Sugar
reduction
Sustainability and improved waste
management continues to be an
overarching trend as the government
has pledged to tackle these issues Manufacturers are increasingly
within 25 years looking to leverage on plant-based
options as protein sources. Snacks
and dairy products continue to lead
With the decline in recycling habits and an the high protein charge with more
increase in consumption on the go, re- manufacturers launching new
sealable packaging seems to gain
momentum in the packaging space among
Manufacturers products and repositioning old
products
manufacturersBig Brands and Trends
While some of the trends are
focused on product innovation, The
The research says many of the large demand intelligent consumers are
corporations are more focused on making especially with
small scale Incremental innovations sustainability will require
with product design and systematic changes in Business
development within their core Model
brands
Rather than make changes, the large A food navigator article on research
brands have remained defensive and carried out By CDP on the largest
instead acquired smaller niche food brands says these brands are
companies that have been able to not ready for some of these
make changes transformative innovations especially
with carbon foot print
This however puts these large companies at Big Brands
risk as these major demands will eventually
sweep through the IndustryThank you
Information retrieved
from
• Mintel Global food Trends
• The Future 100:
• Trends to watch in 2019
• J Walter Thompson Intelligence
• Independent.co.uk
• Food Navigator.co.uk
• Business Insider
• EAT-Lancet commission summary reportYou can also read
