2019 MEDIA GUIDE SERIES - Deer & Turkey Expos
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SERIES 2019 MEDIA GUIDE
EDUCATIONAL ENTERTAINING PASSIONATE Located in the heartland of America, the 2019 Outdoor Life-Field & Stream Expo Series present new products and learning experiences for hunting, camping and fishing enthusiasts. Including everything from bow trials and archery trick shooting, to world class seminars taught by the most knowledgeable experts in the hunting industry.
BRAND OVERVIEW
80,000
ATTENDEES
1,300
EXHIBITORS
5
EVENTS
@deerinfo DeerAndTurkeyExpos DeerAndTurkeyExpos
145,000+ 49,000+ 1.8 MILLION+ 115,000 100,000 150,000+
OPT-IN EMAIL SOCIAL MEDIA FIELD & STREAM/ HOUSEHOLD DIRECT MARKETING FLYERS UNIQUE WEB VISITORS
SUBSCRIBERS AUDIENCE OUTDOOR LIFE MAILERS SENT TO PER YEAR
CIRCULATION ATTENDEES
Omniture Adobe Online Marketing Suite December 2015;
December 2015 AAM Statement; Facebook, Twitter followers as of 12/15
AUDIENCE PROFILE
The Outdoor Life-Field & Stream Expo Series attract a high-value audience,
representing the most passionate group of enthusiasts in the hunting,
camping and fishing industries. They are active and adventurous.
GEN ERAL INFORM AT I O N:
F I R EAR M / AR C HE RY U SE :
BOW: 70% AVERAGE HOUSEHOLD 77%
INCOME
MARRIED
96,600 92% $157
AGE 30+ 97 %
3
% 80,000+ AVERAGE AMOUNT SPENT
ATTENDEES AT AT THE EXPO
MALE / FEMALE THE EXPOS
CROSSBOW:
42%
SPECIES H UNT ED: V E HI CL E OW NE R S HI P :
30%
OWN ATV 17%
CAMPER/RV
SHOTGUN:
83%
68%
OWN TRUCK
RIFLE:
82%
90 %
53 %
57 %
WHITETAIL DEER TURKEY SMALL GAME
MUZZLELOADER:
55% OT HE R S TAT S
FRESHWATER FISHING: 82%
SALTWATER FISHING: 23%
HANDGUN: 56% 40 %
47 %
27 %
RECREATIONAL SHOOTING: 74%
PREDATORS UPLAND GAME WATERFOWL
CAMPING: 54%
BOATING: 50%
OUTDOOR LIFE-FIELD & STREAM EXPO SERIES
Join us for the largest hunting expo series and experience the action for yourself!
LOUISVILLE, KY
6th Annual | January 18-20, 2019 MADISON, WI
Kentucky Exposition Center 35th Annual | March 29-31, 2019
(State Fairgrounds) Alliant Energy Center
LANSING, MI LAKELAND, FL
33rd Annual | March 8-10, 2019
16th Annual | July 26-28, 2019
The Lansing Center
RP Funding Center
COLUMBUS, OH
27th Annual | March 15-17, 2019
Ohio Expo Center (State Fairgrounds)
ON-SITE EXPOSURE Experiential marketing proves to be an incredibly effective tool for sponsors. The Outdoor Life- Field & Stream E xpo Series attr act the most passionate and extreme hunters in the countr y. As a sponsor, your brand will connect with your target market face- to-face within a high-energy, meaningful atmosphere. OPPORTUNITY FOR ENGAGEMENT INCLUDES: - Engage with attendees at the event - On-site presence for your company - Signage, logo inclusion and literature distribution - Product sales opportunity - Customized programming to fit client needs
EXPOSURE BEYOND THE EVENT
Experiential marketing proves to be an incredibly effective tool for sponsors. The Outdoor Life-Field &
Stream Expo Series attract the most passionate and extreme hunters in the country. As a sponsor, your
brand will connect with your target market face-to-face within a high-energy, meaningful atmosphere.
PRINT:
› Sponsor advertising and brand presence through
name and/or logo on all national, regional or
local promotional materials including
Field & Stream and Outdoor Life
D I G I TA L :
› Logo inclusion on website, inclusion in
e-newsletters, and Run Of Site (ROS) banner ads
ON-SITE:
› Display space to engage with attendees, signage
inclusion and product sales opportunities
SOCIAL:
› Inclusion within Facebook campaigns reaching
hunting and outdoor enthusiasts
CONTACT
CHERYL K EL L ER , [EXHIBITING] SALES REPRESENTATIVE
800-324-3337 | Cheryl@deerinfo.com
BRAN DO N C ENSK Y , [EXHIBITING] SALES REPRESENTATIVE
800-324-3337 | Brandon@deerinfo.com
CHRIS O ’H A R A , VERTICAL OUTDOOR DIRECTOR
717-368-7487 | chris.ohara@bonniercorp.com
SERIES
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