6.3 2019 MEDIA KIT - MILLION READERS MONTH PER - Delta Sky Magazine
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6.3
MILLION
READERS
PER
MONTH
2019 MEDIA KIT Source: 2018 Spring GfK MRI
© 2019, MSP Communications, ALL RIGHTS RESERVED
2019 MEDIA KIT
MISSION
Sky Magazine Mission
n Attract an active, influential and travel-ready audience with n Explore a broad range of worldwide cities and regions for
compelling content. our readers to discover.
n Investigate a diverse range of subjects to intrigue and n Embody the energy, reach and influence of Delta Air Lines.
entice our readers. n Offer an experience that goes above and beyond an
n Introduce readers to innovative and cutting edge places, “in-flight” magazine.
leaders, fashion and technology.
2019 MEDIA KIT
REACH AND
INFLUENCE
Leverage Delta’s Reach and Influence
Delta Air Lines flew over 180 million passengers to 324 destinations in 57 countries on 6 continents in the last year.
North America Middle East
Europe
160,156,978 93,124 Asia
4,593,614
1,724,281
Caribbean
Hawaii 2,482,769
1,082,129
Central & South America South Pacific & Australia
Africa 88,923
3,199,079 189,230
Source: USDOT 2017, Form 41-2017
Delta Air Lines June 2018
2019 MEDIA KIT
READERSHIP
Demographics for our 6.3 Million Readers
Sky delivers 6.3 million
monthly readers.
51% 49% 46 74% $132,864 75% 84% 11.5 32.8
male female median homeowners average employed college educated readers average
age (4.6 million) household (5.3 million) per copy minutes
income reading
time
per issue
Sky delivers high Domestic (continental U.S.)
value consumers. monthly readership
6,314,000
6,293,000
n Affluent (2.4 million
5,078,000
have HHI +150K)
n Decision Makers (2.7
million are managers
and professionals)
3,357,000
3,051,000
3,039,000
n Vacation Travelers
($14.3 billion spent on
foreign & domestic
2,407,000
2,084,000
vacations in the last
1,506,000
1,235,000
12 months)
They are ambitious,
adventurous, loyal,
quality-conscious and
socially active.
Travel + Leisure DELTA Money American Condé Nast United Fortune The Bloomberg Inc.
SKY Way Traveler Hemispheres Economist BusinessWeek
*MRI only surveys the continental U.S.
Delta Sky’s global readership (international + domestic) is estimated to be 7,000,584.
Source: 2018 Spring Gfk MRI & 2017 Fall Gfk MRI
2019 MEDIA KIT
AUDIENCE
The Numbers: Audience Details
2018 Spring GfK MRI 2018 Spring GfK MRI Affluent Adults 18+ HHI $100K
Domestic Audience Per Issue* 6,293,000 Audience Per Issue (domestic) 4,037,000
Global Audience Per Issue** 7,000,584 TOTAL AFFLUENT Median Age 46
Readers Per Copy 11.5 AUDIENCE Average Household Income (HHI) $176,101
Average Circulation Per Month 608,633 Average Personal Income (IEI) $105,537
TOTAL AUDIENCE
Median Age 46
Average Household Income (HHI) $132,864 Men 52%
Average Personal Income (IEI) $86,612 Women 48%
READERS
Average Value of Home $380,835 Married 69%
Single 31%
Men 51%
Women 49% Age 22 to 41 (Affluent Millenials) 36%
READERS DEMOGRAPHIC
Married 60% Age 42 to 53 (Affluent Gen Xers) 29%
SEGMENT
Single 40% Age 54 to 72 (Affluent Boomers) 29%
25 to 54 59% EMPLOYMENT Professional/Managerial 56%
AGE 35 to 54 40%
50 + 41% HHI over $150,000 60%
AFFLUENCE HHI over $200,000 32%
College Educated 84% HHI over $250,000 21%
EDUCATION
Post-Graduate Degree 19%
Employed 75%
EMPLOYMENT Professional/Managerial 43%
Top Management 10%
Owns a Home 74%
HOME OWNERSHIP
Value of Owned Home $200,000 + 61%
HHI over $100,000 64%
HHI over $150,000 38%
HHI over $200,000 20%
AFFLUENCE
IEI over $75,000 38%
IEI over $100,000 22%
IEI over $150,000 11%
*MRI only surveys the continental U.S.
BPA Worldwide June 2018
Delta Sky’s global readership (international + domestic) is estimated to be 7,000,584.
2019 MEDIA KIT
EDITORIAL
OVERVIEW
Content Counts Sky readers are plugged in and Sky’s editors know what matters to them. Sky blends the
beauty and allure of travel with smart and compelling business and lifestyle content, giving readers thought-provoking insight into the
people, places and companies that make things happen. Sky’s features spark curiosity and inspire exploration, opening up the world to
those who are already traversing it.
2019 MEDIA KIT
EDITORIAL
DEPARTMENT
Sky delivers multi-faceted content
TEE
THE NETWORK
MY BAG
HONOLULU
TECHWISE 1 City 5 Ways THERE’ S 5 MINUTES WITH
MORE TH A N ONE
WAY TO DISCOV ER
A DESTINATION. ADDITIONAL PHOTOGRAPHY CREDITS
SMART KITCHEN
BY STEVE MARSH
TOM HANKS TOMI ADEYEMI
Page 42 Mondadori Portfolio via Getty Images (Radiohead);
have not spread. The change now Greg Gorman/Courtesy of The David Bowie Archive (1); Culture Lover: PortoBay Hotels & Resorts (L’Hotel Porto
TOOLS
Writing is instead of picking tactics, we’ll Philippe Bourseiller (2); Ayano Hisa (3); Beata Holmgren Bay São Paulo); Eduardo Ortega (São Paulo Museum
/ Studio Emma Svensson (4); James Devaney/GC of Art); Around SP/ (Architecture Tour); Leo Feltran
let people assemble a set of tactics. (Esther
AU THO R ); On a Budget: Karine Basílio (TL
Rooftop
BUSINESS
Images (5); Dave Vann (6)
Guest Urban); Daniel Martins via Flickr (Vila Madalena
Throughout his long career, Tom Hanks They still need to be data-driven;
Pages 58-59 Walking Tour); Xinhua /Alamy Stock Photo (Soccer)
has sustained his status in Hollywood they need to look at attendance and EverSybarite:
wonder Aroundwhere authors
SP (Helicopter get their ideas?
Tour); Santiago For San Diego-based Tomi Adeyemi, inspi-
The internet fridge might not have thanks to more than just Oscar-winning whether the ninth graders, for ex- ration came
Marrodán fromOscar
(shopping/ a visit
Freire);to the National Pages
Ricardo Afro-Brazilian
96-97 Museum gift shop in Salvador,
Franckreporter/ istock (Singapore); Gastronomía:
taken off in a big way, but there are acting chops. Often referred to as the ample, have a good self-image about Brazil, where she spotted pictures
Oro); of African
D’Angelo (D.O.M.); Leo Feltran (Frank Bar); Foodie:
Eduardo Viana/Divulgação (Hotel Ca’d’ gods
Geoff and goddesses
Lung (Andaz that
Singapur); Goderic moved
Tia (The Lokal);her. “Seeing
kitchen tools that do more than nicest guy in the business, the 61-year-
Movies & Honors education. Schools and teachers will them depicted in/Alamy
AlessandraRCstock a sacred
Stock Photoway, I knew
(Mocotó Café); I was goingal to
Aficionados do Atlas
diseño: something with
(Atlas Bar); Con that idea,” says
la familia:
Marina Bay Sands (Marina Bay Sands); Wildlife Reserves
expected thanks to being part of the
Spanning nearly four decades,
still get quick feedback, no matter Adeyemi, 24. That seed has sprouted into
Sergio Coimbra (Mani); Heloisa Barcellar (Cooking
her young adult Amantes
West de African fantasy novel,
old endears both onscreen—as some Hanks’ career as a producer, Uncommon Type: Class); Hipster: Tuca Réines (Hotel Unique); Around
Children ofartBlood and Bone, out(Havaianas);
this month—and
Singapore (Safari nocturno);
for(Capella
Robert Reck which Fox 2000/Temple
Singapur);
la naturaleza:
Zexsen (Gardens byHill Produc-
internet of things. Wi-Fi connections of filmdom’s most beloved characters director and actor has resulted Some Stories the intervention, but they will pick SP (Street tour); Nico Kaiser via Flickr
let you trigger or monitor cooking
in more than 70 films—including Hanks’ first novel, which debuted the interventions from a broader tions has already acquired the film rights.theNot
Francesco Castaldo/Archivio Francesco Castaldo/ Bay)
bad for an author’s debut. — M A T T M c C U E
(ahem, Forrest Gump)—and off. “Tom three in the Toy Story franchise— in October, is a collection of 17
from afar via an app and allow has always saved his best role for real life,” and 81 awards. He was the sec- short stories. On the back cover, menu than in the past. Only through
ond person to win back-to-back
appliances to download new recipes.
OVERSEAS
funnyman Steve Martin writes: innovative pilot programs can you
said President Obama while awarding best actor Oscars, for his roles in “It turns out that Tom Hanks is
And voice control systems such Hanks the Presidential Medal of Freedom Philadelphia and Forrest Gump. also a wise and hilarious writer hope you’ll eventually do what we
as Alexa give you an easier way to in 2016. “He is a good man, which is the
with an endlessly surprising
mind. Damn it.”
did in global health, which is move
Helping companies
command your whole kitchen. Add best title you can have.” This month, Hanx Writer the meter of the overall system. like yours for over
MANUFACTURING
Hanks’ youngest brother,
in “if this then that” compatibility, Hanks stars in The Post as Ben Bradlee, Jim, regularly voices This iOS app, inspired by the actor’s
and programming a whole series Woody in Toy Story massive collection of vintage typewriters, “I’M
You still think OFTEN
that’s achievable?
the Washington Post editor who helped
ISN’T AS SCARY
features realistic typewriter sounds and
of smart home actions becomes a
spinoffs, toys, TV shorts
fonts, an animated carriage return and the
LISTENING
Absolutely. There are countries
breeze: Your house could sense your expose the Watergate scandal. and more. He also did
voice work for The Polar ability to share and print documents. The that are doingTOfarAbetter
SPOTIFY
than the
PLAYLIST.”
AS YOU THINK
— SYDNEY BERRY Express video game. app reached No. 1 just days after its release.
arrival, turn on the lights and start U.S. Even within the U.S., there’s
the kettle. B Y C A R A M E L Q U I N high variance. Some of the good
E L E N A S E I B E R T ( A D E Y E M I ) ; A P P L E (# 1 ) ; M I C H A E L H E N D R I C K S O N (# 2 , 4) ; G R É G O I R E L E B AC O N / TA H I T I T O U R I S M E (# 5 ) ; L U C Y L I U/ S H U T T E R S T O C K . C O M (# 6) ;
One of the chapters in Uncommon Type, charter schools are getting great
Alan Bean Plus Four, tells the tale of a group results, taking kids from neighbor- 1 2 3
of friends who build a rocket ship and fly
it to the moon. The short story originally hoods where the local public school
K D R I N - F O C U S P R O D U C T I O N / S H U T T E R S TO C K . CO M ( L I N CO L N M E M O R I A L ) ; PAU L B R U I N O O G E /G E T T Y I M AG E S (S T E V E N S P I E L B E R G) ;
appeared in The New Yorker in 2014. has a high dropout rate. So there ITI, an American company
FRIENDS & FAMILY
L AW R E N C E K . H O/G E T T Y I M AG E S (O S C A R ) ; A L F R E D A . K N O P F ( B O O K ) ; © D I S N E Y• P I X A R ( WO O DY ) ; PAU L M O R I G I /G E T T Y I M AG E S
are exemplars, including in public headquartered in Houston, has been
schools, but we’re still—as a coun-
K I M B E R L E Y F R E N C H / L I O N S G AT E P U B L I C I T Y (# 7 ) ; C O U R T E S Y K E T T N E R E XC H A N G E (# 8) ; C O U R T E S Y P E N G U I N R A N D O M H O U S E (# 9)
helping clients manufacture goods in
try—having a tough time. China for over 40 years – boosting
MISCELLANEOUS It’s an interesting point about
profits and reducing costs. ITI has
unlocked the mysteries of foreign cultures,
Steven Spielberg teachers being resistant to change;
The renowned director and Hanks have collaborated
languages and trade customs, creating
their classrooms are their domains.
on several films, including Saving Private Ryan and Bridge significant manufacturing savings over
of Spies, as well as the miniseries Band of Brothers. Do you run into this?
Instagram
domestically produced goods – while
Spielberg is at the helm of this month’s The Post. Certainly teachers are profession-
The actor uses his social media account maintaining
4 or improving delivery expectations. 5 6
to share photos of lost items. Alongside a als, and there are a lot of amazing
As golf’s first major Family
Born to Janet Marylyn and Amos Mef- picture of a single glove he wrote: “Beside teachers. The idea is that every-
ITI handles all the logistics such as finding the right
tournament of the year ford, Hanks is the third of four children. the road. In the gravel, weeds and rocks.
A workman’s glove. Was it lost? Or Voice-over Work thing that comes to them top
And he has four kids: Colin and Elizabeth factory, negotiating prices, overseeing the tooling and
unfolds at Augusta, Sky In addition to lending his voice down is overhead and distraction.
BILL GATES
from his first marriage and sons Chet and tossed? Think about THAT! Hanx.”
factory production, quality inspections, financing,
( H I D D E N H E R O E S) ; C H R I S TO P H E R PAT E Y/G E T T Y I M AG E S ( TO M H A N K S)
to animated favorites such as
celebrates 14 of the most Truman with wife Rita Wilson. They’ve seen a lot of attempted “re-
Head in Space Toy Story, Hanks has done voice- insurance, shipping, customs clearance and delivery. In
TIME
forms” that weren’t well-designed.
stunning courses to THIS PAGE: Ernie Els
Abraham Lincoln
A space fan, Hanks serves overs for web series and more.
In 2012, he narrated the Obama And parents don’t want to cause fact, you pay nothing until the product is received in your
tees up at The Els on the board of governors
debut around the world Club in Malaysia.
Hanks and the former president are for the educational nonprofit for America documentary
ROTH: Your foundation has tried trouble. The teachers know way warehouse, inspected and approved.
third cousins four times removed. National Space Society. Fun The Road We’ve Traveled.
in the past few years. OPPOSITE: The 16th They’re related through Abe’s fact: The asteroid “12818
▶ CO - C H A I R , B I L L & M E L I N DA G AT E S FO U N DAT I O N many ideas, from funding new more about what’s going on. So
hole at Cabot mother, Nancy Hanks Lincoln. With full-time ITI employees working in nine
Cliffs in Nova tomhanks”—discovered in schools to launching programs who’s going to be the advocate for
by Brian Wacker Scotia, Canada.
1996—is named after him.
Bill Gates tackles some of the world’s most difficult problems, from to give teachers better feedback. trying out new things? There’s not established offices in China, ITI can manage your
ROTIMATIC WHIRLPOOL SMART OVER THE ▲ IKETTLE BY SMARTER overseas
7 manufacturing – so you can8 focus on 9
Hidden Heroes What’s working—and how are your a lot of research and development 888-855-2504
The world’s first flatbread-making robot lives up to RANGE MICROWAVE WITH This kettle is Wi-Fi connected, so you can com-
Hanks is the campaign chair of eradicating polio to reducing poverty. But he’s been surprised by what has growing your business. Call today.
its elevator pitch. It combines flour, water and oil— SCAN-TO-COOK TECHNOLOGY mand it from anywhere through its app or with tactics changing? money in education. In fact, you itimanufacturing.com/sky
kneading the dough, rolling it and cooking it—to Wi-Fi and app connectivity are put to good use Alexa. It’s a neat gimmick that saves you five
this nonprofit, which provides proven to be one of the hardest: improving America’s schools. The U.S. GATES: Mentoring helps a lot. could argue that it should be the
resources to those who care for
turn out fresh roti in just 90 seconds. For additional in this smart microwave: Scan a food packaging minutes here or there: You can tell it to boil without wounded veterans. “Military has more than 50 million K-12 public school students, yet the quality of Challenging curricula helps a lot. field with the most R & D because if
AlohA. The word isn’t quite a palindrome, but its meaning barely changes coming or going. There’s
D O U G L A S P E E B L E S /G E T T Y I M AG E S
flavors, add dried spices to the flour container.
a great golf course is a lot like
A Wi-Fi connection andancompanion
incredible apppiece
barcode using the app, and it sends the directions,
mean of art; each is play.
temperature andBut every
cooking timeyear,
straightdozens
leaving your desk or from the comfort of the couch.
to the ap-of new Itcourses
also worksopen around
with other smartthe
home devices so that
caregivers rarely ask for
help, but they deserve our
education remains wildly uneven. “Everybody sees this as the single issue Giving teachers more time to talk to you can improve it, it’s so catalytic
something romantic about it, something that’s difficult to define upon first hearing, but something
that, if you could solve it, would have the most impact for the country,”
E VA N S C H I L L E R (O P P O S I T E )
an expressionRotimatic can submit
of creativity, feedback, get
originality and user supportExcept that
beauty. pliance. Want yourand
world, pizzajust
cooked
as awith
bit crisper next
a painting or actions
sculpture,triggersome
each other. Expecting guests? Tell it
are better At the 2009 Obama inaugural celebra- support,” he says. each other [helps]. When you go in to all fields of TRAVEL ESSENTIAL Apple headphones. 2 PREFERRED TRAVEL OUTFIT “This year I’m going for ‘respectable casual’ for my plane style. I wear my NikeiD shoes that I customized,
1endeavor.
you want to hear again. In that way, it’s of a piece with Hawaii—most of which was left unscathed by
and automatically update itself with new recipes,
than others. ¶ Here are some of the to
time? Customize it with your preferences. The boil water when your smart doorbell rings. You tion at the Lincoln Memorial, Hanks
HNL says Gates. His foundation spends about $500 million annually in the U.S., a random pair of sweatpants and an Adore Me sweatshirt.” 3 IN-FLIGHT MUSIC Tobi Lou. “That might be cheating because he’s my brother, but his music is great.” 4 AIRPORT
T H E G AT E S N OT E S L LC .
with a golf course, you get to live your life on it—or at least play best of the best that have read Lincoln Portrait by Aaron Copland, the recent volcano eruption. Honolulu is as unique a city as can be found in the world. Smack dab in the with those ideas, the dream is other
such as the recently released pizza bases. The microwave also works with the Yummly recipes also can program different temperatures and INDULGENCE Panda Express. “Even when I’m not in the terminal that Panda Express is in, I will go to that terminal to get it.” 5 BUCKET LIST TRIP Bora Bora. “I want to try one of
on it—which is actually
company better because
is currently it’s more
testing tortilla wraps, fun. ¶ With golf
gluten- opened
app and boasts Alexainand
the pastHome
Google few years.
voice These not only example,
times—for won’t disappoint,
to prepare warm water for for-
which includes excerpts of Abraham
middle of the Pacific, it’s as connected to the cultural currents of Asia as it is to those of the mainland
mostly on education. It’s trying some new approaches, and Gates, ever an schools will say, “Wow, I want to do Daniel Roth is editor in chief of
Lincoln’s Gettysburg Address. those bungalows they have over the ocean.” 6 MOST RECENT SOUVENIR See“Thehowother
ITI day,
canI was walkingyour
reduce through Los Angeles listening to the Coco soundtrack
a Latino market in costs.
manufacturing
played in 208 free
of the world’s
flatbreads andcountries, the game is also a global
more. $999; rotimatic.com but they’ll
controls. $639; fuel your thirst for a return
whirlpool.com mulatrip—another
in the middle of themark of
night. $149.99; smarter.am
United States. It proudly looks to its indigenous roots while yearning to welcome its next visitor. Aloha! optimist, is convinced that breakthroughs are coming. B Y D A N I E L R O T H the same.” Because of the status quo, LinkedIn. See more of his conver-
and it felt like a sign. So I bought a Mexican-inspired bracelet in America. Does that count?” 7 IN-FLIGHT MOVIE Power Rangers. “I loved the yellow Power Ranger.” 8 HOME-
one. With more than 33,000 golf facilities across the globe—from a great destination. After all, how good could it really be if you because teachers don’t want some sation with Bill Gates at lnkd.in/
TOWN RECOMMENDATION Kettner Exchange. “I hate salads, but I get salads [there]. It’s the best compliment I can give them.” 9 IN-FLIGHT READING The Beauty That Remains.
As Seen In
Albania to Zimbabwe—there are plenty of wonderful places to don’t want to go back? top-down thing, these practices gates2018.
22 d e l t a s k y / m a r c h 2 0 1 8
60 d e l t a s k y / a p r i l 2 0 1 8 1 d de le tl at as ks ky y/ /fa eap brp rri lui la2 20r 0y1 81280 1 8
26 d e l t a s k y / PaHpOr Ti lO G2 0
RA1 8P H 61
BY MARK ZAWILA 24 d e l t a s k y / j a n u a r y 2 0 1 8 28 d e l t a s k y / a p r i l 2 0 1 8
d e lta s k y / j u ly 2 0 1 8 43
Features Techwise The Network 1 City 5 Ways 5 Minutes With My Bag
An in-depth look A tech-driven page An infographic Showcases one Prominent or A peek inside the
at the people that takes on a look at the people city five different game-changing bags of famous
changing our world product category and connections ways to appeal business travelers gives
and the ‘must visit’ and matches three that make up the to five different personalities sit insight into their
destinations to specific products world of a high- personalities. down for a brief travel rituals.
explore. within that profile business or Q & A with Sky.
category to three entertainment
different groups of leader.
people.
Additional editorial sections that align with your message: Pop Business, Fork & the Road, Talk Show,
Tools of the Trade, My Favorite Street, Time Out, Style Inspiration, Break Away, Citylicious, Center Aisle and Trending.
2019 MEDIA KIT
SPECIAL
SECTIONS
Your brand in print By offering special sections on diverse topics, Sky captures a broad audience
with exclusive and timely content that correlates with your message.
Florida
PROFILE IN-DEPTH
MCO
Despegando Personas. Lugares. Tendencias.
WOMEN’S
HEALTH
BUSINESS
THE SUNSHINE
STATE’S ECONOMIC
OUTLOOK IS
BRIGHT
P. 74
Q & A
GOVERNOR RICK
SCOTT
P. 75
TOURISM
SURF, SAND,
SPACE
EXPLORATION
AND MORE
P. 98
Wellness from Within
How women can deepen their self-care practices in order to prevent and detect disease—
and to live more engaged lives. B Y M O P E R R Y
S
elf-care is all the rage. It’s From Foucault to Audre Lorde, mint tea, a notebook, leg warmers,
FOCO the subject of countless the idea of self-care has a long his- a corked glass jar and affirming
instructional articles, tory among important thinkers and messages.
ROMEO SANTOS Tumblr blogs, Pinterest
boards and Instagram
writers, with roots in both classical
philosophy and political activism.
Of course, there’s nothing wrong
with reading inspirational quotes
El cantante y compositor Romeo Santos, llamado con frecuencia “el rey de la bachata”, ha tenido un reinado muy ocupado.
hashtags. Searches for the Today, the term seems to be mainly in the bathtub while sipping a nice
Desde 2014 ha producido un álbum “multi-platino”, ha tenido dos conciertos con lleno total en el Yankee Stadium, se
term on Google have more a synonym for pampering, describ- merlot. Relaxation, gratitude and
convirtió en el director general de la empresa de entretenimiento Roc Nation Latin y apareció en la película Furious 7th.
than doubled in the past five years. ing everything from bubble baths to cultivating a positive mindset all
A lo largo del próximo mes el cantante hará una gira para promover su más reciente álbum, Golden. Nacido en Bronx,
And it’s no wonder—the words manicures to cocktails with friends. have real benefits. But true self-care
Romeo inició su carrera artística desde niño conformando la banda Aventura, que con gran éxito reinventó el conocido
alone evoke a warm and fuzzy feel- This interpretation of self-care has might require going deeper and
MEREDITH JENKS / TRUNK ARCHIVE
género musical dominicano bachata combinado con ritmos modernos hip-hop y R & B. Después de lanzarse como
ing, conjuring up images of cozy lent itself to easy commodifica- engaging in processes that ask more
solista en 2011, Santos se convirtió rápidamente en una figura internacional y un colaborador apetecido grabando con sweaters, steaming mugs of tea and tion—you can buy an $80 “self-care of us than simple enjoyment.
artistas como Nicki Minaj, Usher y con una de sus tempranas influencias, el famoso cantante español Julio Iglesias. virtuous post-workout smoothies. kit” on Etsy, which contains pepper- Nurturing physical, mental and
I LLU ST R ATI O N BY N E I L WE B B d e lta s k y / f e b r ua r y 2 0 1 8 93
I L LU S T R AT I O N BY S E A N M c C A B E d e l t a s k y / m a y 2 0 1 8 73
d e lta s k y / m a r zo 2 0 1 8 93
City and Regional Profiles Despegando In-Depth
Focus on economic development, Reach Latin American consumers in Monthly features on health,
tourism and the culture of a region— a tightly targeted monthly Spanish education, business and other
when and where it matters. section, featuring translated content timely topics.
and topics specific to Spanish-
speaking audiences.
2019 MEDIA KIT
CUSTOM
CONTENT
Your story in print Today innovative marketers use native content to enhance their media plans with
content that informs, entertains and inspires their target audience. Native content builds credibility with your consumers by
engaging them with relevant information they value.
PLACES PR E SE N T E D BY DMC
PRESENTED BY MALL OF AMERICA® PR E SE N T E D BY S C A D to watch
NEXT-LEVEL FAMILY FUN
M A L L O F A M E R I C A I S H O M E TO H I G H - O C TA N E A MUSE M E N T S A N D P L E N T Y O F M E M O RY-M A K I N G M AT E R I A L .
PAULA WALLACE
P R E S I D E N T A N D CO - FO U N D E R , S AVA N N A H CO L L E G E O F A R T A N D D E S I G N
Q: Tell us about the vision
for On Creativity, the SCAD-
produced series you host.
A: On Creativity captures
lightning in a bottle.
Superstars of creative
disciplines—fashion
icon Carolina Herrera,
screenwriter John Ridley,
actress and author Mindy
Kaling—come to SCAD Savannah
throughout the year to Film Festival,
ROCHE S T ER : DE S T IN AT ION MEDIC A L CEN T ER
presented by SCAD.
O N S C A D ’ S R E P U TAT I O N engage with and mentor our
When you count the world’s students. Every interaction
creative headliners—Hamish
Bowles, Dylan Lauren,
is a flash of brilliance in new knowledge (Carlos across our 27 distinct
Mahershala Ali—among your to connect the world’s Cruz-Diez on how color degrees in film, television
could soon get even big-
close friends and partners, brightest minds with the exists in continual dialects and closely allied programs. Healthcare is one of Minnesota’s larg- ger. Mayo Clinic is the
it speaks volumes about the
reigning and rising creative of time and space). The SCAD’s network reaches to
caliber of creative education you driv ing force behind
professionals at SCAD. It’s professionals we interview every corner of the map. On
provide. SCAD is the best, and
the best come to SCAD. my pleasure to share the for On Creativity enrich Creativity gives a snapshot
that the state has consistently ranked t h e c r e at i o n o f t h e
proposed Destination
august 11 marks Mall of America’s 25th birthday—a sensory adventure in one breathtaking swoop. insights and knowledge and embellish our lives of the inventors and as one of the healthiest in the country. Medical Center (DMC)
quarter century of pushing the boundaries of what Challenge the family to a friendly (or cut-
ON NURTURING STUDENTS’
of our SCAD friends with through their crafts. From innovators who visit SCAD Healthcare is one of Minnesota’s larg-
throat, if that’s how you roll) game at the 18-hole Delta travelers. arts and entertainment to every year.
visitors can expect from one of the country’s favorite GENUINENESS: -
Moose Mountain Adventure mini-golf course. fashion and film, they gift
national pastimes: shopping. Or don a snorkel to get up close and personal
Every SCAD building, on all
four of our global campuses— Q: What is most enriching us revelatory new stories, Q: How does SCAD work that the state has consistently ranked nom ic d e ve lop m e nt
initiative is intended
with hundreds of tropical fish (and sharks!) at spanning from ancient Roman about creating this series? insights and experiences. with On Creativity guests as one of the healthiest in the country. n ot o n l y to e x p a n d
architecture to brand-new
Obviously, there’s the unparalleled retail SEA LIFE® Minnesota Aquarium—a 1.3 million- A: I’m an inveterate They take us to brave new and corporate partners?
contemporary structures— Mayo’s size but a lso
experience. In addition to the more than gallon aquarium that’s home to stingrays, celebrates this sentiment: At educator, so I believe there’s worlds—the very same A: SCAD unequivocally Healthcare is one of Minnesota’s larg- to improve its patients’ ex per ience
500 stores that call Mall of America home alligators, starfish and 350-pound sea turtles SCAD, you can be yourself. always something more reason people travel. On focuses on the future
during their time in Rochester. This
(everything from Anthropologie to Zara), savvy and more. If the nation’s largest indoor theme to learn. I love knowing Creativity extends people’s success of our students that the state has consistently ranked would include boosting access to cul- NG
TA N
shoppers will also want to check out Debut—a park isn’t sensational enough on its own, be sure that executives on their interests into unfamiliar and alumni. Businesses
YO
as one of the healthiest in the coun-
YN
N
tural activities and other amenities.
N
O N T H E S AVA N N A H F I L M F E S T I VA L :
S C A D / A DA M K U E H L ( WA L L AC E ) ; S C A D / J U S T I N C H A N ( S AVA N N A H F I L M F E S T I VA L ) ;
revolving pop-up experience that features new to stick around for Universe of Light: Nighttime So many of the films we screen way to make business territory. Bringing creative and brands know this, try. On top of that, earlier this year,
collections from exciting brands throughout Spectacular at Nickelodeon Universe®, a custom go on to achieve worldwide presentations walk into adventures to Delta’s and they look to SCAD for The Commonwealth Fund ranked four What DMC supporters are calling “Amer-
the year. Through September, the store’s Shop light show that illuminates every evening right success, making their Paris and boardrooms with fresh inflight entertainment industry talent, insight, - ica’s City for Health” represents one of
New York debuts long after
for Kindness theme boasts 14 brands (including before the amusement park’s closing time. perspective (for example, system made perfect sense. and opportunity. The SCAD ally for local health system performance. the largest private-public partnerships
they’ve shown here. There’s
D O N F. W O N G ( N O R T H E N T R A N C E ) ; N I C K FAY ( T U N N E L , S H O P P E R S )
Still Kickin’, Love Your Melon and Yoobi), each When all that adventure takes its toll on no telling who’s going to be Olivia Wilde on how to Collaborative Learning Minnesota’s best-known care provider is, in Minnesota’s history—and one focused
with a mission to contribute to a dedicated the family’s collective blood-sugar level, refuel here and what films will end up decide what project to take Q: How does On Creativity Center is higher education’s of course, the Mayo Clinic in Rochester. on the state’s historic strengths in health-
worthy cause. together at your choice of more than 50 dining garnering big wins, but you’ll see on), or that vacationers contribute to SCAD’s most sophisticated, sought- It’s one of the highest-rated hospitals in care and medical technology. As of mid-
them first at the Savannah Film
Those who like their vacation experiences available at Festival. SCAD presents the 20th craving a little escapism reputation as a powerhouse after partnership operation. the country and an international health- -
activities to skew toward the MOA®, from the kid-friendly annual Savannah Film Festival can immerse themselves of creative education? The CLC joins big-name care destination. Mayo is also Minneso- vate investment for projects within the
S C A D / DY L A N W I L S O N ( S P R I N G E X H I B I T I O N )
action-packed will find plenty Rainforest Cafe, to Cantina October 28 to November 4. For A: SCAD is the preeminent brands (Coca-Cola, BMW, - “DMC district.” DMC is on track to meet
CLOCKWISE FROM LEFT:
Plan your tickets and information, visit
Mall of America’s of memory-making potential. Laredo’s modern Mexican fare, filmfest.scad.edu.
source of knowledge in Hewlett Packard, L’Oreal) lion annual economic impact on the state. -
north entrance; Mall of America adventure
FlyOver America, a one-of-a- at mallofamerica.com to unbeatable burgers and fries the disciplines we teach, with interdisciplinary On Minnesota’s best-known care provid- lion of private investment. This would, in
View thousands
of sea creatures kind entertainment experience MOA®’s 25th birthday celebration at Shake Shack. And when the and the leading expert teams of SCAD students er is, of course, the Mayo Clinic in Roch- turn, trigger investment from the state.
runs August 7 - 11, 2017.
up close at SEA for visitors of all ages, offers shopping leads to the inevitable in creative careers. We and faculty to solve specific ester. It’s one of the highest-rated hospi- Square would also help incubate com-
LIFE® Minnesota
Aquarium’s
an exhilarating and immersive dropping, visitors can rest practice what we preach, business challenges. tals in the country and an international panies founded to commercialize Mayo
300-foot glass aerial tour of some of the country’s most their weary heads at either Radisson Blu or modeling professionalism Students work from a design healthcare destination. Mayo is also Min- research and other intellectual property.
scad.edu
underground spectacular sights via the latest virtual flight JW Marriott Minneapolis hotels, both directly for our students—in this brief provided by the client nesota’s largest private employer, with a Mayo is just one of Minnesota’s home-
To watch On Creativity, check out SCAD Spring
tunnel; Shopping the “Series – Lifestyle” category on
Mall of America’s technology—complete with wind, mist and connected to the Mall and both boasting their 2016 exhibition. case, for the 4,000-plus to research, ideate and grown healthcare success stories. ■ed-
your seat–back screen.
500-plus stores. scents that make for a truly unique multi- own fine-dining restaurants as well. n students currently studying create potential solutions. n
36 d e l t a s k y / a u g u s t 2 0 1 7 d e lta s k y / o c t o b e r 2 0 1 7 45 d e lta s k y / N o v e m b e r 2 0 1 6
Where to Go Now We Asked Top Ten Places to Watch
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many reasons why people announce a new product or that is catchy and easy for one or multiple issues of the
should visit. service, or further explain an readers to remember. magazine.
existing one.
2019 MEDIA KIT
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NOVEMBER 2017
TALK SHOW WITH ALISON BRIE
A GALÁPAGOS PHOTO JOURNEY
JANUARY 2018
NEW YORK CITY’S BEST LIVE MUSIC VENUES
TALK SHOW WITH LADY BIRD’S GRETA GERWIG
MARCH 2018
1 CITY 5 WAYS: SINGAPORE
SEPTEMBER 2017
THE LATEST CROP OF ELECTRIC BIKES
AMAZON STEPS UP TO FIGHT HOMELESSNESS
FLEET FOXES’ ROBIN PECKNOLD
APRIL 2018
1 CITY 5 WAYS: SÃO PAULO
SNL’S COLIN JOST AND MICHAEL CHE
THE WORLD’S BEST NEW GOLF COURSES
AUGUST 2018
TREKKING JAPAN’S ANCIENT TRAILS
1 CITY 5 WAYS: BALTIMORE
ANDREW ZIMMERN ON THE MN STATE FAIR
verbiage be airline/flying –
friendly to facilitate this process.
INSPIRED BY BERLIN’S ECLECTIC STYLE ANDREW ZIMMERN TAKES LAS VEGAS
ANDREW ZIMMERN IN BARCELONA HILARY SWANK’S MISSION STATEMENT INSPIRED BY TOKYO STYLE THE FUTURE OF PODCASTING
CHEF JOSÉ ANDRÉS’ FAVORITE STREET COZUMEL’S BEACHY STYLE
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1 CITY 5 WAYS: MINNEAPOLIS-ST. PAUL GAME TIME WITH KYLE CHANDLER
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EXPLORING PARIS’ HAUT MARAIS
Augusta National’s
13th hole, a scenic
and exciting par 5.
Playing
New York ADVERTISING
TIM
the Course
LOCAL
Mc G R AW SPIRITS
is not only a AROUND
THE WORLD
country hitmaker, AND THE
he’s also a longtime
INFORMATION:
BEST
Dare
PLACES
supporter of the
UTOPIA
nation’s service
Tim McGraw
photographed
TO DRINK
THEM
Golf’s greatest players
compete for the coveted
backstage in
members and their Chicago this
fall during the
A classic NYC Green Jacket.
To
families. Soul2Soul
World Tour.
workaholic, Questlove
Mary Beth Hachiya
plays nightly with The Roots
on The Tonight Show,
DJs, writes books,
URBAN
SALUTING Dream
produces albums and
says “yes”—a lot.
OUR Living
Her
As one of the
stars of this
month’s Crazy 612.313.1788
TROOPS
Rich Asians,
Truth advertising@deltaskymag.com
Constance Wu
is helping to bring
long-overdue
diversity to the
P.76 big screen.
Oprah Winfrey has
spent years helping us all P.46
strive to be our best selves—
making her a logical choice
to play the wisest being
in the universe in this month’s
A Wrinkle in Time.
Seattle has natural beauty. Tech titans.
Retail giants. And a culture of creativity that
is thriving across the Puget Sound
and beyond.2019 MEDIA KIT
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