2019 MEDIA KIT - Labcompare Media Kit
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2019 MEDIA KIT
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One Source, All Channels
2019 MEDIA KIT
Both integrated and distinct, American Laboratory and Labcompare
provide access to a full range of laboratory professionals via a complete
range of marketing channels.
Integrated Platform
Technological advances are facilitators of scientific progress, and American Laboratory and Labcompare provide
readers with up-to-date, relevant, in-depth coverage of instruments, chemistries, and methods.
A Comprehensive, Professional Audience
940,000 unique annual visitors from a range of scientific disciplines depend on the information provided by AL/LC
to make informed purchasing decisions.
Marketing Channels Geared to ROI
• Online advertising • Interactive Content Hub
• Mobile advertising • Custom Content
• Email marketing • Webinars
• Lead generation • Video
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 2
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Content that Drives Readership
2019 MEDIA KIT
Our editorial mission at American Laboratory | Labcompare is to provide
scientists and researchers with the latest technology, methodology, and
science news.
Website traffic, search metrics, reader surveys and other analyses enable the AL/LC team of writers and scientists to
address key audience interests, putting your marketing in the middle of a finely tuned content-delivery vehicle.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 3
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Demographics
2019 MEDIA KIT
American Laboratory | Labcompare attracts an audience that is actively
involved in multiple disciplines that span the entire global laboratory
marketplace. Turn our audience into your customers.
Place of Employment
29% PRIVATE INDUSTRY
ACADEMIC RESEARCH 36%
935,200
Unique
Visitors
14%
CLINICAL DIAGNOSTICS LAB 2% OTHER
3%
MEDICAL/HOSPITAL 8% 9%
GOVERNMENT BIOTECHNOLOGY/PHARMACEUTICAL
Data Source: Labcompare July 2017 - July 2018
Position/Title
LABORATORY TECHNICIAN
UNIVERSITY PROFESSOR/FACULTY
LABORATORY DIRECTOR/ 6%
MANAGER/SUPERVISOR 5% ENGINEER
19%
5%
OTHER
Including:
Purchasing Director/Manager/Supervisor
Physician/Medical Professional
Graduate Student
27% Research Director/ PI
38% QA/QC Director/Manager/Supervisor
RESEARCH SCIENTIST
R&D Director/Manager/Supervisor
Engineering Director/Manager/Supervisor
Technical Director/Manager/Supervisor
Office Admin
Physician (MD)
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 4
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Demographics
2019 MEDIA KIT
Global Audience
12%
59%
20%
NORTH AMERICA EUROPE ASIA & SOUTH EAST ASIA REST OF WORLD (9%)
Data Source: Labcompare July 2017 - July 2018
Purchase-Ready Audience
Labcompare’s marketplace generates super high quality leads converting to sales at a
rate of 10%; best in the science industry!
American Laboratory | Labcompare
Lead Purchase Timeframe reaches the people in the industry you
16% want to see your message. American
Laboratory | Labcompare is read by
IMMEDIATELY industry professionals in 25 major
13% 28% laboratory companies of which 15 are
WITHIN 1 MONTH
the largest in the world.
WITHIN 3 MONTHS
WITHIN 6 MONTHS
WITHIN 1 YEAR 18%
24%
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 5
Audience Engagement 2019 MEDIA KIT
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American Laboratory | Labcompare attracts and engages an active
audience of laboratory science professionals searching for the latest
applications and new products, services, and technologies they need to
purchase for their laboratory.
Labcompare Visitors Typically Spend...
Users spend Users visit Users conduct
10 minutes 2 Pages over 340,000
per visit per visit product searches
Annual Engagement
Over 421,800 Over 562,800
annual visits page views
(American Laboratory) (American Laboratory) Over 13,800
product leads
1,151,800 2,018,100
annual visits page views
(Labcompare) (Labcompare)
Average Monthly Statistics
Over 45,000 page views Over 34,000 total visits
(American Laboratory) (American Laboratory)
Over 160,000 page views Over 91,000 total visits
(Labcompare) (Labcompare)
Opt-in Subscribers
Over 41,000 opt-in eBlast subscribers Over 53,000 eNewsletter subscribers
Data Sources:
Omniture Analytics: July 2017 - July 2018
Labcompare Lead Data: July 2017 - July 2018
Campaign Monitor July 2017
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 6
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Growth Story
2019 MEDIA KIT
Traffic Growth
American Laboratory | Labcompare websites have seen significant and consistent growth among all
areas measured.; Visits, Unique Visitors, and Page Views all have seen a tremendous upswing in growth in
the last year. At mid-year 2018, our measurements project a continued growth pattern.
Our eBlast and eNewsletter audiences have been rigorously vetted over the past year, which significantly
increases total readership. We are also experiencing phenomenal growth in lead delivery as well;
20% increase in total leads so far in 2018.
Taken together, our website and digital offerings provide you with powerful tools to get your message
across to the people you want to reach most.
This is a significant opportunity to capture valuable leads and sales from our increasing number of
motivated buyers looking for products and solutions similar to yours!
Take advantage and don’t miss out on this significant growth trend
so you don’t lose brand and product awareness!
Labcompare.com Page Views AmericanLaboratory.com Page Views
2017 1,749,684 2017 520,791
é 30% é 12%
2016 1,347,446 2016 463,639
Labcompare.com Visits AmericanLaboratory.com Visits
2017 957,394 2017 386,642
é 43% é 15%
2016 668,329 2016 335,703
Labcompare.com Unique Visitors AmericanLaboratory.com Unique Visitors
2017 799,759 2017 269,889
é 42% é 14%
2016 564,045 2016 236,653
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 7
Impact Each Stage +
of the Buying Journey
2019 MEDIA KIT
American Laboratory | Labcompare impacts users during all stages of the product adoption
process from awareness to lead generation - something no other media brand can offer.
Drive awareness through sales-ready lead generation.
The most comprehensive selection of marketing solutions available to customize, target, and
capture the right audience for you and boost your ROI.
AWARENESS
EXPLORATION
EVALUATION
Application Notes FINAL DECISION
Technical Articles PURCHASE
Display Ads
Industry News
eNewsletters Product Directory
Print Advertising Request a Quote
Email Blasts Featured Products
Custom Content Clickthrough
Videos Product Reviews
Interactive
Content Hubs Webinars
Content Marketing
LOW CONVERSION RATE HIGH
Labcompare’s marketplace is continuing to generate superb high-quality
Testimonial
quotation request leads converting to sales at a rate of 10%!
“I have worked in several capacities with
Our product listings program is expecting a 25% conversion rate from marketing agencies and marketing service
providers for many years. When I started out
supplier page clickthroughs to purchases! as a Product Manager, I soon realized that the
world of marketing in our business did not have
a very deep understanding of either market
knowledge or the products... Labcompare is an
outstanding exception.”
Uwe Ross, President
Binder INC
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 8
Labcompare Product Listings 2019 MEDIA KIT
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Generate Product-
Specific Sales Leads
End users come to Labcompare to
research products and services using our
comprehensive database. Organizing
products into easy-to-navigate and
easy-to-read categories enables users to
quickly find and compare products
side-by-side, with a view of all specifications
and product information. Qualified leads
are generated when the user clicks on the
“Request Quote” button.
Click-Based
Consumables Listings
Labcompare is now offering high-quality
clicks for consumables, small equipment,
and software, which will drive traffic, sign-
ups, and sales for your organization. Leads
are generated when the user clicks on the
“Supplier Page” clickthrough URL.
Testimonial
“Labcompare has been a wonderful site for
us. After having our products listed on the
site for less than a year, we’ve had numerous
quote requests and have been pleased with
the strong, qualified sales leads Labcompare
has provided.”
Tara J. Vanderploeg, Marketing Specialist,
BioTek Instruments, Inc.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 9
Featured Products Program 2019 MEDIA KIT
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Labcompare’s Featured Products program
ensures that our audience becomes
aware of and engages with your most
important products at many touchpoints
throughout their buying journey and can
generate sales-ready leads.
Featured Products are a proven way to
generate additional exposure for a new
product launch or showcase existing
products.
The program utilizes a wide range of
American Laboratory | Labcompare
channels for maximum visibility.
Features:
• Sponsored product status for equipment
and services listings (highlighted at the
top of a category page) in Labcompare’s
product directory for 12 months
• Rotation within American Laboratory
and Labcompare’s homepage carousels
for 3 months
• Up to five images or videos can be included
with product listing
• Inclusion in a dedicated Featured Product
section of the American Laboratory and
Labcompare websites for 12 months
• Featured in 2 topic-relevant newsletters
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 10+
Exhibit Hall Preview
2019 MEDIA KIT
The American Laboratory | Labcompare
Exhibit Hall Preview helps drive traffic to your
booth and promote new products, events,
and giveaways. It is published for PITTCON
and other trade shows throughout the year.
American Laboratory and Labcompare also
promote the Exhibit Hall Preview through
targeted group email blasts and eNewsletters.
Features:
Dedicated page to your company containing:
• Logo
• Booth number
• Product information
• Featured links
• Promotional giveawas
• Events and seminar
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 11+
Display Ads
2019 MEDIA KIT
Your online ads are well-positioned for high
visibility on the Labcompare and American
Laboratory websites. Banner Ads can lead
to higher click-throughs, better branding,
and increased interaction with your brand
and its products. Banner ads appear
throughout both websites and are sold on
an impression basis.
Features:
• Standard IAB sizes are offered:
–– Leaderboard (728 x 90 pixels)
–– Medium Rectangle (300 x 250 pixels)
–– Wide Skyscraper (160 × 600 pixels);
Labcompare-only
• Static image and HTML5 formats are
all supported
• Initial load size up to 50kb max
• Total file size up to 10MB max
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 12+
Remarketing Program
2019 MEDIA KIT
The Remarketing Program allows you to show
display ads to Labcompare visitors across a vast
network of internal sites as they browse on
either desktop or mobile devices.
• Remarketing allows you to expand the
reach of your display advertisements
beyond the Labcompare site using the
Google Ad Network
• Helps to increase awareness and
engagement with your brand
Features
• Minimum 25,000 impression per campaign
• Creative can be swapped once per month for
campaigns running longer than a month
• Select from multiple ad sizes; maximum
three sizes are included
• Monthly report with the following metrics
is included: number of impressions and
number of clicks
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 13+
Newsletters and Email Blasts
2019 MEDIA KIT
Targeted eNewsletters
Dynamic, topic-centric, and timely content provides a
unique opportunity to deliver messaging to a specific,
qualified audience.
• Laboratory Instrumentation News
Sent three times a month with multiple sponsorships.
• Targeted eNewsletters
Sent monthly with a primary and secondary sponsorship.
Topics include: Clinical Diagnostics, Drug Discovery
/ Clinical Trials, Environmental, Food-Beverage,
Forensics, Informatics–LIMS, Life Science, Materials
Testing & Research, Optics Image Analysis / Microscopy,
Petrochemicals, Pharmaceutical, Separation Science /
Chromatography, and Spectroscopy.
• Digital Edition Alert & Pre-Issue Alert
Monthly newsletter linking to the latest magazine
online is sent to all American Laboratory and
Labcompare email subscribers, providing wide
reach and a unique audience.
• International Newsletters
Expand your footprint with entry to the vast European
and Indian laboratory markets.
Email Blasts
Permission-based marketing option provides a cost-effective
and value-rich opportunity to promote your seminars,
webinars, product demonstrations, and other news and
events to a list targeted by recipient title, facility, area of
work, discipline, geography, and more.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 14+
Video
2019 MEDIA KIT
Tradeshow Videos
Videos engage viewers and drive traffic. Educate prospects
after the conference and throughout the year.
Product Brochure Videos
Product Brochure Videos are mini-commercials on your
offerings that can be leveraged and multipurposed towards
any marketing/sales needs. The video features a combination
of compelling graphics, music, and audio narration.
Product Demos & Training
Demonstrate your products to prospects and customers
through online videos. Sales and marketing can use them
in presentations; scientists can view them independently
throughout the year.
Customer Profiles & Testimonials
Customer Profile and Testimonial Videos showcase your
products in action at a laboratory, or feature a customer
discussing your product at a conference. These videos allow
scientists to see how others have benefitted from purchasing
your product.
Video Features:
• Production coordination • Turnaround time six
weeks from start of
• HD camera/lighting package
project including three
• Script development/ rounds of changes
storyboarding with client
• Client owns the
• Video editing, motion copyright
graphics, sound design
• Complete reporting
• Professional voiceover of views, clicks, and
narration/recording downloads
• Optimized for online • Contact details of those
and mobile devices who downloaded your
• 6-12 months hosting on poster, if gated option
global server network selected
• Featured on American Laboratory • 3D Animation services
| Labcompare video pages available at an
additional cost
• Deliverables: .mov/.wmv/.mp4
copies and HTML embed code
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 15+
Webinars
2019 MEDIA KIT
On-Demand Webinars On-Demand Webinars
The interactive functionality of online webinars provides Filmed at Conferences
viewers with an in-depth look at a technology or process, and Turn your conference presentations into
allows scientists to toggle to pages of interest, submit queries enduring online video content. We film at
or to request a quote. These high-value, cost-effective major industry conferences. Converting your
presentations include: presentations to On-Demand Webinars allows
scientists to view seminars and presentations
• Audio and/or video recording and editing up to 30 minutes
online long after the conference ends.
• Custom-branded webinar interface
• HTML5 format that is mobile compatible
• Interactive chapters and search tool
• Prominent call-to-action buttons for lead generation Live Webinars
• 12 months hosting on global server network
Fully customizable, live web seminars may
• Featured on American Laboratory | Labcompare video pages
be used for customer training, educating
• Copyright owned by client
potential buyers on your new products,
• Deliverables: final URL and HTML embed code for placement
hosting online classrooms, or continuing
on webpages
education events. American Laboratory |
• Turnaround time four weeks from start of project including
Labcompare Live Webinars put you in front of
three rounds of changes
a large audience without the travel costs.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 16+
Custom Video Solutions
2019 MEDIA KIT
3D Animation
3D animation is the ideal format for delivering a visually
rich, informative overview of your latest product. Take
the viewer on a tour inside your product, spin your
product 360°, or zoom in on a sample at the molecular
level. Combining 3D animation with voiceovers and
commentary from technology experts provides
customers with a deep and detailed look at your
technology’s benefits.
Viral Video Commercials
It’s a video that spreads like a virus, as the link is emailed
from scientist to scientist. By creating highly entertaining
videos aimed at your target audience, our viral videos
help your products literally market themselves as
viewers forward them to their colleagues and friends.
By embedding the video on a page alongside more
technical information about your product and a link to
request a quote, viral campaigns deliver your product
message and generate sales leads.
Microsite
A Microsite is a webpage designed to educate buyers on
your new product or upcoming event through detailed
information, interactive video, and an easy form where
they can request more information. Fully customizable
to meet any marketing needs, a Microsite will help you
boost awareness, drive sales leads and registrations,
and precisely measure ROI on your marketing spend.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 17+
Interactive Content Hubs
2019 MEDIA KIT
Lab Intelligence
Labcompare’s Lab Intelligence content
hubs zero-in on topics of interest to
those working in labs across industry,
government and other organizations.
Our inaugural launch focused on the
intersection of economics, sustainability
and performance and their relationship
to how lab equipment is used.
These sponsored traffic magnets
are refreshed throughout the year and
promise to attract readers engaged in
areas relevant to the topic at hand.
Marketing support includes a wealth of
emails and online and print promotion all
designed to keep the content hub in front
of readers on an ongoing basis. Continuing
content updates keep the hub in view
of search engines and offer sustained
engagement. Sponsors contribute
appropriate white papers, articles,
videos and related information to
expand branding and awareness.
Contact your sales rep to find out how
these dynamic products can boost your
marketing efforts and bring engaged
readers closer to your products and
your brand.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 18Content Marketing 2019 MEDIA KIT
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The Labcompare Content Marketing Lead
Generation program helps support your
marketing efforts by targeting your desired
Heavy Metals in Food and How to Test for Them
High levels of toxic heavy metals—including cadmium, mercury, lead, copper, tungsten, and arsenic—can be audience in the awareness phase. This
present in food and other consumer products, even those that are natural and organic. As shown in Table 1,
these numbers can be alarmingly high.1
effective tool will help you attract, acquire,
Concentrations of heavy metals found in consumer products1
Substance
Arsenic
Amount
>6 ppm
Product
Spirulina products
and engage your audience by honing in on
Cadmium
Copper
>2000 ppb
>1200 ppm
Rice proteins
Children’s multivitamins
the issues that are important to them.
Lead >500 ppb Rice proteins
Lead
Lead
>5 ppm
>200 ppb
Gingko herb products
Mascara products
Content will be hosted on our site and
Lead
Mercury
>400 ppb
>500 ppb
Cacao powders
Dried cat treats
marketed through our network to generate
leads, which will result in profitable customer
Mercury >100 ppb Dog treats
Tungsten >10 ppm Rice protein products
These and other findings make it more critical than ever for industry to conduct thorough investigations
into heavy metals in potable water and food products. Four commonly encountered heavy metals and their
opportunities for nurturing your prospects in
possible health effects are listed below.
Arsenic the buying journey.
Skin, bladder, and lung cancer; disorders of the vascular and nervous systems; cardiovascular disease;
memory impairment; reproductive damage
Cadmium
Kidney toxicity, hypertension, lung damage, skeletal damage, birth defects
ICP THROUGH THE DECADES
Lead
Children: short-term, low-level exposure impacts neurobehavioral development; can accumulate in fetus
after passing through the placenta. Adults: can cause anemia and damage to brain, kidney, reproductive,
immune, gastrointestinal, and nervous systems Deformation of electric arc to a
flame, which leads to development
Development of the first linear CCD-based
ICP-OES system capable of measuring the
The term “plasma” is introduced of Plasma Jet, and later to halogens, by SPECTRO. The system uses a
(from “πλάσµα,” Greek for First instrument for ICP
Mercury
“moldable substance”)
development of Direct Current
Plasma approach spectral analysis is produced
Rowland Circle Alignment, which was
previously not possible
Central nervous system, immune system, respiratory system, renal system, and kidney damage; impedes
brain development in growing fetus Diffractor
Introduction of SPECTRO ARCOS
Electron Beam
Babat et al. research First direct wavelength drive with a unique optical system that
maintaining an induction monochromator using a Rowland Development of the first solid-state Detector improves speed and resolution,
plasma on a stream of gas detector-based ICP-OES system (SCCD) based on the ORCA concept
Sample
Circle optical bench is developed
1865 1932 1956 1965 1984 1990 1993 2004 2015
1928 1947 1959 1975 1986 1991 1999 2007
Studies of gas discharge tubes Bădărău et al. report on Advent of ICP-OES. First First simultaneous, multi-optic 17
Development of the first First Optimized Rowland Circle
shed light on physical plasma high-frequency torch reported publication on use ICP-OES system, using fiber
Cl 35 solid-state detector-based Aligned (ORCA) optical system on
discharge as spectral source of plasma spectral excitation optics and up to five optical Br ICP-OES system (SCCD) the SPECTRO Genesis is developed,
systems, is developed eliminating the need for a separate
optic and UV chamber
Optical emission SPECTRO develops a VUV for its Spark OES Introduction of SPECTRO ARCOS MV
spectroscopy is developed system which is then commercialized into (Multi View) ICP-OES with ability to
the first ICP-OES system capable of have true radial or true axial plasma
measuring the halogen elements (Cl and Br) view on one instrument and requiring
to sub-ppm levels only 90 seconds to switch from one
view to the other
References
1. http://pubs.rsc.org/-/content/articlehtml/2016/ja/c5ja90043c
2. https://link.springer.com/chapter/10.1007%2F978-94-009-4690-3_7
3. https://www.hindawi.com/journals/physri/2010/164249/
4. http://pubs.rsc.org/en/content/articlepdf/2017/ja/c6ja00335d
5. https://link.springer.com/article/10.1023/A%3A1025693302964
6. https://www.jstage.jst.go.jp/article/chikyukagaku/42/4/42_KJ00008025807/_article
7. https://www.spectro.com/
The Content Marketing program will
Contact your sales rep today consist of:
to launch your Custom • Production and design of 2 pieces of gated
Content Marketing program. content (e.g., comparison chart, timeline,
infographic, list, fun facts, and more)
• Lead form registration
• Delivery of a minimum of 100 leads
• Marketing through our network—online, email,
social media, and more
Features include:
• Editorial expertise and integrity
• Accomplished design team
• Effective campaign management
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 19+
Research Services
2019 MEDIA KIT
Surveys
Leverage the breadth of American Laboratory | Labcompare users worldwide. We can assist you with creating and
deploying custom surveys to specifically meet your market research needs.
• Survey creation and input into survey software
• Email blast design and deployment
• Prizes and prize administration
Testimonial
• Basic or custom reporting “Unlike print advertising, the ability to
compare products at your fingertips,
Labcompare provides quality driven leads
direct to your email. Definitely a great return
on your investment.”
John D. Peters, Assistant Marketing Director,
NuAire, Inc.
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 20+
2019 Editorial Calendar
The Leading Communication Channel for Laboratory Scientists
Jan/Feb March April May June/July August September October Nov/Dec
Automation Food Safety & Analysis Environmental Cannabis Analysis Imaging Cannabis Analysis Nanotechnology/ Laboratory Data Quality/Reproducibility
Analysis Materials Science Workflows
HPLC
Pittcon Preview Ion Chromatography AFM
GC Corporate Biobanking
Liquid Handling ICP/MS X-Ray Electron Microscopy
MS Pittcon Review Profile Issue
Robotics Atomic Absorption Sample Prep Nanostructures Method Transfer
Handheld High-Throughput Raman
Feature Sample Prep GC/MS and Chemistry Spintronics
Articles Spectrometers GC/MS MS
MS
Light Scattering LC/MS LC/MS Food Safety Lab Safety Internet of Things
ICP Chromatography Super-Resolution
LIMS Sample Prep Electron Microscopy Natural Products Materials Research Lab Automation Quantum Computing
NMR Spectrometry
Imaging and Storage Optical Techniques IR and Raman Particle Size Analysis Lab Water Informatics
Automated Extraction NMR
Systems Integration Contract Labs Microbiology SFC Tissue Engineering Large Data Semiconductors
Food Testing Pesticide Analysis
At-Site Analysis (food testing/ SFE Single-Cell Assays Microscopy Reproducibility in ‘Omics
Method Transfer water testing)
PITTCON ISSUES
Filtration Lab Design/
Fluorescent Separations Sustainable Lab Spectrophotometers Flow Cytometers Capillary Furnishings Water Baths and Chillers
Best Spectrophotometers (HPLC, GC, HPCE) FTIR Electrophoresis
Practices Water Testing Fumehoods/ Clinical Chemistry Spectrometers Thermogravimetric Freezers
TOC Analyzers X-Ray Spectrometers Biosafety Cabinets Analyzers Forensic Analysis Analysis
Balances
Microwave Digestion ‘Omics Drug Discovery Solid-Phase ICP/MS and Titrators
Cold Storage Rheometers/Viscometers Microplate Readers /Development Extraction ICP/OES Vacuum Pumps
Tech Intel CO2/Cell Culture UV/VIS
Liquid Handlers Thermal Analysis Homogenizers Incubators Portable X-Ray Differential Scanning Ultralow-Temp pH Meters Spectrophotometers
Diffraction Calorimeters Freezers
sales@americanlaboratory.com | www.americanlaboratory.com | www.labcompare.com *Dates and topics are subject to changeAdvertising Rates 2019 MEDIA KIT
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Online Cost
Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site with Targeted URLs $90 CPM
Leaderboard Advertisement on Labcompare or American Laboratory—Run of Site $85 CPM
Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site with Targeted URLs $85 CPM
Medium Rectangle Advertisement on Labcompare or American Laboratory - Run of Site $80 CPM
Featured Article / White Paper / Virtual Poster Annual Hosting $1,000 each
Featured Product on Labcompare and American Laboratory $1,750
Exhibit Hall Preview $1,000
Product Listing with Lead Generation Custom quote
Pay per Click, Lead, Impression Custom quote
Remarketing Program Custom quote
Email Blast Cost Video Cost
$0.40 per Live Webinar $10,000
Custom Email Blast ($1,500 minimum drop)
email address
Creative Design Fee $500/hour Audio Webinar $2,500
On-Demand Video Webinar $3,000
eNewsletter Sponsorship Cost
Product Brochure Video $6,500
Digital Edition Alert - Primary Sponsor $2,500
Tradeshow Video $3,500
Laboratory Instrumentation News - Primary Sponsor $2,500
Video Microsite Custom quote
Laboratory Instrumentation News - Secondary Sponsor $1,500
Video Hosting (Annual)/per video $600
Targeted eNewsletter - Primary Sponsor $1,500
Commercial Video Custom quote
European & India Lab eNewsletter - Primary Sponsor $1,500
3D Animation Custom quote
Survey Cost Demo/Training Video Custom quote
Custom Survey and Report Custom quote Customer Profile/Testimonial Video Custom quote
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 22+
Specifications
2019 MEDIA KIT
Banner Display Ads Email
Medium Rectangle: 300 x 250 pixels Subject Line: Compelling, specific subject line containing a call to
Leaderboard: 728 x 90 pixels action or sense of urgency
Wide Skyscraper: 160 x 600 pixels File Formats: HTML 4.0 (use inline styles; avoid CSS), Template, or
Expandable Ads: Contact us for more information. Creative Services (layered .psd)
Rich Media/Video Ads: Contact us for more information If sending raw materials: High resolution photo, text, link, & logo file
File Size: 40kb size limit Dimensions: Width should be no more than 600px
Animation: 15 second animation limit, 3 animation loops max File Size: 50kb size limit
File Formats: .gif or HTML/Third Party
Enewsletter
Featured Products Title: Brief, one line title summary of product to be featured
Product Name or Catalog Number Image: Your product image or logo, with the dimensions
187 pixels wide by 140 pixels high
Images: 400 x 300px (.jpg format) Up to 4 total (5 without video)
Body Copy: 40 to 80 words (limited to 600 characters) in one
No logos paragraph of product or branding copy (limit HTML formatting
Video (Optional) Hosted videos on Labcompare.com only to bold or italics)
Product Description: Up to 80 words, No hyperlinks URL: One link to a lead form, website or landing page.
Remarketing Program Exhibit Hall Preview
Available sizes include: Logo: High resolution .jpg or vector file
• 250 x 250 – Square Image or Video: 400 x 300px (.jpg format) Hosted videos only
• 200 x 200 – Small Square
• 468 x 60 – Banner Contact Information: Include website url
• 728 x 90 – Leaderboard Booth Number (if exhibiting)
• 300 x 250 – Inline Rectangle Company Overview: Company history, featured technologies,
• 336 x 260 – Large Rectangle product descriptions, etc., Include links, Up to 250 words
• 120 x 600 – Skyscraper Company Specials: Specific offers that are available at your booth
• 160 x 600 – Wide Skyscraper during the show
Up to 40 words for each offer; Limit to 3 offers
Formats: GIF, JPG, PNG
Max size: 150KB Show Events: Demonstrations, seminars, workshops, etc.
Include times & locations
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 23+
Contact Information
2019 MEDIA KIT
Sales - United States Editorial
Matthew Gray McClosky Robert L. Stevenson
Sales Director Editor Emeritus
650.416.0510 | mmcclosky@labcompare.com rstevenson@americanlaboratory.com
S. McCorvie Wham Donna Frankel
Senior Account Executive Director of Editorial
203.209.7299 | mwham@americanlaboratory.com dfrankel@americanlaboratory.com
Jack Apostolik
Senior Account Executive
650.243.5639 | japostolik@labcompare.com Production
Jenny Stevens Jennifer Campbell
Senior Account Executive Art Director
619.385.1075 | jstevens@labcompare.com jcampbell@comparenetworks.com
Allison Kem Chelminiak
Sales - International Production Manager
akem@comparenetworks.com
Hilary Turnbull
hturnbull@comparenetworks.com
+44 (0)1875.825700
395 Oyster Point Boulevard, Suite 300
Emily Watson South San Francisco, CA 94080
ewatson@comparenetworks.com 650.243.5600
+44 (0)1875.825700 twitter.com/labcompare
twitter.com/americanlab
Corporate facebook.com/labcompare
Jeanely Hunt facebook.com/AmericanLaboratory
Vice President, Operations
jhunt@comparenetworks.com
Andrew Scouten
Account Coordinator
ascouten@comparenetworks.com
Michelle Palomares
Web Content Manager
mpalomares@comparenetworks.com
americanlaboratory.com · sales@americanlaboratory.com | labcompare.com · sales@labcompare.com 24You can also read
