2019 PROGRAMS & SERVICES - Attracting visitors is our business
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2019 PROGRAMS & SERVICES
Attracting visitors is our business
Tourism Kelowna continuously works to increase overnight visitation and revenues by generating intrigue and a desire to experience Kelowna and the Central Okanagan region.
As a Destination Marketing Organization (DMO), Tourism Kelowna builds awareness and an urge to visit through advertising, travel-oriented editorial, promotions, and direct sales. Your
business is linked directly to travel inquiries through the programs described in this brochure. Please review these programs and select the options that best optimize your exposure
with the millions of travellers that Tourism Kelowna reaches every year.
2017-18 RESULTS SUMMARY Meetings
Meetings and conferences are big business year round. They boost overnight stays and
for period September 1, 2017–August 31, 2018 give visitors a taste of what the area has to offer, which encourages return visits for
vacations. The Tourism Kelowna sales team uses direct selling strategies with Canadian
and Western US meeting planners. Once they have chosen Kelowna, we assist them by
sourcing local suppliers, activities, and spousal program options.
ADMINISTRATION Ò meeting leads – 120
& OVERHEAD | 16%
Ò lead room nights – 26,878
Ò meeting planners hosted on fams – 14
55% | LEISURE Sports & Events
Hosting of sport and cultural events is an excellent way to attract visitors. Our team works
MEETINGS & EVENTS | 21% with private event producers, local organizations, and provincial and national event rights
holders to identify and bid on events well suited to Kelowna’s venues and amenities.
Tourism Kelowna also provides support to bidding organizations in the form of bid
VISITOR SERVICES | 8% development, decision-maker site inspections, and event promotion.
Ò event leads – 23
2017-2018 Segment Investments Ò events served/supported – 2
Ò lead room nights – 15,125
Ò event planners hosted on fams – 6
Leisure Travel
Large investments in advertising and travel editorial generation are required to express
Visitor Experience
Kelowna’s attributes and generate the desire for Kelowna vacations. We employ targeted
Thousands of travel inquiries are made each year to Tourism Kelowna staff and volunteers.
marketing strategies to create this desire. Results for all paid and earned advertising
They are received in person at our Visitor Centres and via phone, email, website, and
activities increased over the previous year. These activities included digital and television
social media channels. Visitor Experience Specialists provide information and make sug-
advertising, content placement, online travel agency partnerships, SEO, social media
gestions tailored to the specific needs and interests of the travellers. This practise fosters
engagement, and travel article and blog editorial (earned editorial).
a desire to explore more, stay longer, spend more, give referrals, and come back again.
Ò hosted 46 travel media writers
Ò generated $287,000 in value-added media Ò visitors served at the Kelowna Visitor Centre – 22,275
Ò generated nearly 100 million advertising impressions Ò visitors served at Kelowna International Airport Information Kiosk – 19.970
Ò drove over 790,000 unique website visits Ò visitors served with Mobile Street Team (July and August) – 2,098
Ò generated nearly 105,921 social media followers Ò number of Visitor Experience Specialist volunteers – 57
ADVERTISING & SALES Contents
PARTNER PROGRAMS 4 The Necessities Advertising Package
5 Brochure Racking
Link your activity, service, or attraction directly to your target market with Tourism
Kelowna Visitor Centre – Realtors & Developers
Kelowna advertising programs. These programs connect your business to inquiries Kelowna International Airport
generated by Tourism Kelowna’s advertising, sales, travel editorial, and visitor servicing Shell Aero Centre
activities. Start with the Necessities Advertising Package and add on others to increase
your opportunities to draw visitors to your business. 6 Golf Kelowna
7 Visitor Centre Digital Display Advertising
SKI, STAY, & PLAY
2019 LOCAL FLAVOURS
WINTER 2 0 1 9
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
SKI, STAY, & PLAY
2019 WINE TRAILS
WINTER 2 0 1 9
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
8 Official 2019 Visitors' Guide
#exploreKelowna #exploreKelowna
Display Advertising
OFFICIAL 2019 VISITORS’ GUIDE
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
9 Kelowna Local Flavours
Farm to Table & Glass
SAVOUR KELOWNA EXPLORE THE KELOWNA
FROM THE GROUND UP WINE TRAILS YEAR ROUND
This self-guided tour will take you through Kelowna's spectacular In this guide, you’ll get a taste of what lies ahead along each of our five
9
landscapes to farms and agri-related sites, fabulous restaurants, craft wine trails. Be pleasantly surprised as you travel through vineyards,
Kelowna Wine Trails
breweries, distilleries, cideries, and renowned wineries. Take your time orchards, and farms just minutes from downtown Kelowna. Whether
along the way; meet locals and talk to the chefs, winemasters, and it's spring, summer, fall, or winter, expect to be enchanted as our
artisans of fine brews, ciders, and spirits. Find inspiration and share knowledgeable proprietors, dedicated hosts, and award-winning
your own experiences with #exploreKelowna. winemakers pour their wines and share their stories.
Farm to Table & Glass Lift here to view the Local Flavours map Lift here to view winery trail map
10 Kelowna Outdoor Trails
GOLF KELOWNA COURSES
11 2018/2019 Winter Ski, Stay & Play
Includes: Kelowna | West Kelowna | Westbank First Nation
12 Meetings & Conference Sales
Attachment: 2019 Programs Agreement
All fees stated in this document are subject to GST.
THE NECESSITIES
ADVERTISING PACKAGE
OFFICIAL 2019 VISITORS’ GUIDE Link your business to travellers.
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
This entry level advertising package links your business to travellers researching their trip to
Kelowna and exploring while they are here.
Includes
Ò business listing and link on tourismkelowna.com
Ò business listing in the Official 2019 Visitors’ Guide (150,000 produced)
Ò business listing on Kelowna & Area Map (180,000 produced)
Ò Visitor Centre racking for a 4” x 9” brochure
Ò access to Tourism Kelowna resources and tools (extranet, invitations to workshops,
digital assets, etc.)
Ò ability to use Tourism Kelowna logo on website and marketing materials (with prior approval)
Ò display materials (sign, decal, logo)
Ò voting stakeholder of Tourism Kelowna Society*
Ò ability to run for the Tourism Kelowna Board of Directors*
*Available to Central Okanagan participants only.
Fee
N/C Central Okanagan accommodations collecting the MRDT or DMF
$360 business is located within the Central Okanagan
$ 50 additional web listing or location within the Central Okanagan
$475 business is located beyond the Central Okanagan
$ 75 oversize brochure fee
Deadline
October 31, 2018 for inclusion in the Official 2019 Visitors’ Guide
4
BROCHURE RACKING
Kelowna Visitor Centre – Realtors & Developers Kelowna International Airport (YLW)
Almost everyone who has moved to Kelowna will tell you, “We came for Rack your brochure at the Kelowna International Airport Information
a vacation and fell in love with the lifestyle.” Many visitors are so enamored Kiosk for exposure to almost two million travellers.
with Kelowna that they become house hunters. The Kelowna Visitor Includes
Centre is often the first stop in their search for real estate information Ò racking of a 4” x 9” brochure for 12 months*
and maps. This is a great opportunity for realtors or developers to rack
their sales brochure. Prerequisite
Ò none
Includes Fee
Ò racking of a 4” x 9” brochure for 12 months*
$245 business is located within the Central Okanagan
Prerequisite $295 business is located beyond the Central Okanagan
Ò business is located within the Central Okanagan
*An additional fee will apply for oversize brochures.
Fee
$245
Shell Aero Centre
Rack your brochure at the Shell Aero Centre for exposure to visitors
who travel by private aircraft.
Includes
Ò racking of a 4” x 9” brochure for 12 months
Prerequisite
Ò available to only those who rack at the Kelowna International Airport
Fee
$105 business is located within the Central Okanagan Note: Brochure racking space is limited at all locations
$125 business is located beyond the Central Okanagan
5
GOLF KELOWNA
97
Increase non-resident rounds at your course.
To Vernon
Wood Lake
Golf Kelowna –
Lake Country
One Of Canada’s
Branded as "Golf Kelowna," this program increases non-resident rounds to
CAMP RD
Top Golf Destinations
participating courses. Tourism Kelowna partners with local golf courses to
GOLF KELOWNA COURSES
showcase Kelowna as a premier Canadian golf destination.
Ellison Lake (Duck Lake)
N
GLENMORE RD
Includes: Kelowna | West Kelowna | Westbank First Nation
6 7
Includes
QUAIL
ANDERSON RD
RIDGE BLVD Kelowna
AIRP International
OR Airport
WAY T
8 UPPER BOOTH RD S
ANDERSON RD
OLD VERNON RD
5 10 D
Ò enhanced listing on golfkelowna.com
BLV
H
E RD
NC
RA
MOR
ER
12
RD
W
TO
WESTSIDE
GL EN
Y RD E
RUTLAND RD
97 MCCURD
RICHTER ST
Kelowna
comprehensive destination golf advertising campaign
ELLIS ST
4 Ò
DR 1
Scale: 1/2”= 1km
West Kelowna TN
inclusion in Tourism Kelowna's content marketing program
SPRINGFIELD RD KM
Ò
AC
LAKESHORE RD
BL
BA
RT
EAST KELOWNA RD 33
LE Y
RD
RD K.L.O. RD
9
KE
RD
LA
ER
SPIERS RD
GA RN
N
11
NO
RD
AN
IE
ER
SH
CH
97 BO
U 2 3
DR
Prerequisites
HER’S
LL AG
13 GA
RD
RT
To DEHA
Vancouver Okanagan
97c
Lake
E RD
Ò hold a current Necessities Advertising Package (NAP—see page 4)
E LAK
RD
To Penticton RE
HO
CHUT
KES
LA
= wineries and vineyards
in the vicinity
Ò be a golf course located within the Central Okanagan
Cover Photography (clockwise from left): Tower Ranch Golf Club – Credit: Tourism Kelowna
Tower Ranch Golf Club – Credit: Shawn Talbot | Black Mountain Golf Club – Credit: Black Mountain Golf Club
Deadline
December 15, 2018
6
VISITOR CENTRE DIGITAL
DISPLAY ADVERTISING
Grab the attention of thousands of visitors to Kelowna.
The new downtown Kelowna Visitor Centre has exceeded expectations and, in its first month,
welcomed over 20,000 visitors – more visitors than the former location saw in an entire year.
Get in front of these visitors by advertising through our Visitor Centre digital displays, aimed at
increasing exposure and brand awareness.
Digital Display Options
DISPLAY SIZE
Ò 110" video/display – a key feature wall in the visitor centre
Ò 48" display screen located on the west side of the building
110" display wall
VIDEO OR IMAGE
Ò Video ad will play minimum every 10 minutes, six times/hour (72 times/day)
Ò Images ad will show one image minimum every five minutes, 12 times/hour (144 times/day)
Prerequisites
Ò hold a current Necessities Advertising Package (NAP—see page 4)
Ò business is located within the Central Okanagan
Fee
48" DIGITAL SCREEN 110" DISPLAY WALL
AD SIZE AD PLACEMENT DATES (50 spaces available) (25 spaces available)
One up to 20-second video Mar–May (spring) $200 $400
OR Jun–Aug (summer) $350 $550
Two 10-second images
Sept–Nov (fall) $200 $400
Dec–Feb (winter) $150 $300
Full-year discounted rate $800 $1,500
48" display screen
Video/images ad subject to approval.
7
OFFICIAL 2019 VISITORS' GUIDE
DISPLAY ADVERTISING
Enhance your visibility with this comprehensive guide.
QUAIL RIDGE
BLVD
One of the best ways to enhance your visibility is through the easy-to-use and comprehensive
your car. FREE pickup service in Kelowna.
COUNTRY CLUB DR
to Vernon
Lake
Call 250-491-7368 to reserve
Airport to Vernon. 8
Drive time approximately 7
Country 9 14
www.bcbudget.com
30 minutes.
10
AIRPORT Kelowna BOOTH RD
WAY International
See map on reverse 31 Airport
ANDERSON RD
3 65 Ellison Centennial Park
North Glenmore JOH to Silver Star
Dog Park N HIN
Mountain South Ellison
Official Visitors’ Guide. A quantity of 150,000 copies are distributed at Visitor Centres and hun-
DLE
Resort Dog Park
CLIFTON RD
N
DR
E RD
ANDERSON RD UPPER BOOTH RD S
8
MOR
11 13
Be
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97
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BULM
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E
OLD VERNON RD
DRIV
ACCOMMODATIONS PRIMARY HIGHWAY BOAT LAUNCH
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SCOTTY CREEK RD
SCE 50 Robert Lake
CAN
ACTIVITIES & ATTRACTIONS MAJOR HIGHWAY SWIMMING / BEACH* Bear Creek NIC Regional Park
Provincial Park RD
ER
MAJOR ROAD 88 Carney
UPP
ARTS, EVENTS, & ENTERTAINMENT LOOKOUT POINT 15 Pond
dreds of points throughout the Central Okanagan, British Columbia, and Alberta. They are also
K RD
UN
ST
RD
VA
MINOR ROAD Paul’s Tomb ION 75
ELL
LLE
HEED
il
47
CREE
DINING & NIGHTLIFE BIRDWATCHING SITE WILDEN RD Y RD
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OKANAGAN RAIL TRAIL PERFORMANCE VENUE Bri
CRO NEAVE RD
SS
5 PENNO RD
5
8
E RD
GUIDED TOURS PADDLE TRAIL HIKING/WALKING TRAILS* RD APPALOOSA RD
RIO LON
6
MOR
TRAIL* DR GH SEXSMITH RD OLD VERNON RD
HERITAGE SITES & MUSEUMS BIKING TRAILS* ILL
GLEN
RD
84
RD
BIKE ROUTE Raymer Beach KANE
Y
LAKE ACTIVITIES
K RD
Regional Park
L RD
LLE
BUS: TRANSIT EXCHANGE RD
61
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HIL
MULTI-USE PATHWAY CORNISH RD
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FARMS, ORCHARDS, & MARKETS
RUTLAND RD N
BLV
RD
CLIFTON RD
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PARKING
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WATERFRONT 82 ROJEM
BEAR
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ELECTRIC CHARGING
LAR
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il Knox ST 15 22
mailed to those with pre-trip travel inquiries and downloaded from our website. That’s a lot of
PUBLIC SANI-STATION STATION (EV LEVEL 2) EA
TOW
POP
WESTSIDE RD
WINERIES x Tra Mountain Brandt’s Creek
RIFLE RD
7 Edith Gay Park RD
il
Ape Park & Trails Linear Park FITZPATRICK RD Y
Tra
RD
BREWERIES, CIDERIES, & DISTILLERIES POLICE STATION WATERFALL 42 WALLACE RD CU
le
35
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7
Sutherland Park 49 Wetland
CT
3
OFFICIAL 2019 VISITORS’ GUIDE
DOGS OFF LEASH OVM OKANAGAN VALLEY MAP Rose Valley Trails A
CULTURAL DISTRICT 47
ALDON RD
& Beach MED Park
DOGS ON LEASH LCM LAKE COUNTRY MAP
ALA
SUMMIT Okanagan
Rail Trail
10 28 McCURDY RD
DR
DR
Locations have been approximated HARTMAN RD
ALSGARD ST
DILWORTH
DALTON RD
See Downtown Kelowna Map
as closely as possible. PHOTO WORTHY DKM DOWNTOWN KELOWNA MAP YMCA
SUNS
H RD
e
HOLLYWOOD RD N
CLIFTON RD
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Rotary Park MOUNTAIN AVE
GLENMORE RD
Drive Park
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SU
BEAR CREEK
ENTERPRIS LEATHEAD RD
KELOWNA VISITOR CENTRE 7 4 WAY
WEST KELOWNA RD
Ben Lee
ELLIS ST
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation 238 Queensway Avenue, Kelowna, BC V1Y 6S4 | 250-861-1515 | tourismkelowna.com
GUES
T RD
Tugboat Bay
Waterfront Park
CLEM
ENT
AVE Dilworth 43 32 4 10 Park
WATER ST
GORDON DR
potential customers for a reasonable cost.
Mountain Enterprise Way Rutland RD
& Boardwalk 15 IE
RD
Park
Dog Park Centennial ENZ
4 26
ETHEL ST
RICHTER ST
Park
6
T LAKE
* Kelowna has more beaches and trails than shown on this map. For more detailed information, visit the Visitor Centre.
23 25 13 33 McK
Westbank Stuart Park
Duggan
3
Rim ugall
KELOWNA
Rose Valley 10
WES
First Nation Kerry Park
VISITOR
BERNARD AVE
LAWSON AVE
Dog Park 20
Trail
Regional Park CENTRE
RUTLAND RD S
ZIPRICK RD
12
GERTSMAR RD
McDo
Parkinson 2
21 1 Recreation 9 69
MOLNAR RD
38
HOLLYWOOD RD S
36 97 City Park 18 Centre 28 1 29 20 11 51
& Beach
HARVEY AVE
26 1 97 30 22 12
RD
27 RD
6 50 13 7 Orchard 37 8349
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BURTCH RD
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44
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2 13
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& Trails LOS
WESTLAKE RD
& Beach
DUNSTER RD
60 51 BYRNS RD
ETH
DR
IN DR
YWO
GEEN RD
Sibell-Maude Roxby
BELGO RD
32 49
RD
ETHEL ST
Bird Sanctuary
LEW
RICHTER ST
RD
to Big White
33
OD
TEASDALE
RD
PANDOSY ST
RIE
Ski Resort
IS
RD
RD
24
LIN
Shannon Kinsmen EAST KELOWNA RD
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NO 24 70 17 Okanagan
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R RD
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Smith SH 12 ROSS RD
HUDSON RD 70 60 18 21 POOLEY RD
Mission Creek
16 GARN EN
THACKER DR
Greenway TW
CASORSO RD
Creek 7 K.L.O. RD
Prerequisite
OO
GORDON DR
31
27 22 63 10
McCULLOCH RD
Royal LePage Place
FITZGERALD RD
k
D
West Kelowna
4
ee
n RD
5 LANFRANCO RD
6
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an e 81 37 29 DOUGLAS RD 4
on
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ROSE RD
Sh Lak
DAI 14
ssi
34 Boyce-Gyro Park & Beach 16
OURTOLAND RD
LAK
MLE
Mi
SMITH CREEK RD Shannon Lake R DR HEIMLICH RD
ESH
OGDEN RD
Regional Park 11 2 7
ORE
REEKIE RD
57
BERARD RD
PION
40 EER
4 17
RD
RD
Kelowna
Mt. Boucherie CASO
Rotary Park & Beach 45 RSO Layer Cake
5
McCULLOCH RD
Regional Park
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RD Mountain
EAST BOUNDARY RD
54 55 39
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23 97 46 72 74 Cre
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GLENCOE RD
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56 68 McCULLOC
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26
Ò advertising accommodations must be located within the Central Okanagan
3 30
UIE
L RD
SPRINGS
LEXINGTON DR Dog Park
ELK RD RD
LO
H
OLD OKANAGAN HWY
JUNE
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SIO
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41 6 20 2 LOC MYRA
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16 8 57 MIS SPIERS RD CUL
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ELLIOT RD
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est
JUN
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ATLY
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RD
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BROWN RD
GOODISON
BOU OLD BOUCHERIE RD
2
HO
RD
Westbank ART
Johnson Bentley DEH
Bluestar Charters 778-478-3866 Centre Park Sarson’s Beach SAR
Aquatic Centre
14
CRAWFORD RD
Pritchard Park SON
75 48
Canada West Coachlines Ltd. 778-478-2925
S RD SAUCIER RD
Cheers! Okanagan Tours 250-717-8452 52 30
STEWART RD W
GORDON DR
WALLACE HILL RD
SALLOWS RD
Current Taxi 250-864-8294
GEL
Gellatly Bay 51
RD
STEWART RD E
LAT
Let’s Go Transportation 778-821-0101
1762
Dog Park
ORE
LY
GS RD
Public Transit 250-860-8121
ESH
RD
Say Hi to Okanagan Tours 250-762-9951
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GILLARD FORESTRY ROAD
to Okanagan Mountain
2019 Provincial Park 4
40% local distribution through hotels, attractions, restaurants, and retail outlets
A B C D E F G H J K L M N
Ò
I
TK.VG19.COUNTERMAP.FinalDec1.indd 1 2018-12-02 10:46 PM
Ò 35% fulfillment to direct inquiries through website, phone, email, and Kelowna Visitor Centres
Ò 6% trade shows, direct sales, local conferences, and event delegates
Ò 14% BC Visitor Centres and BC Ferries
Ò 5% Alberta Visitor Centres and Alberta Motor Association
FULL PAGE 1/2 PAGE 1/4 PAGE 1/6 PAGE
NO BLEED HORIZONTAL VERTICAL VERTICAL
Display Ad Rates
WITHIN CENTRAL BEYOND CENTRAL
AD SIZE OKANAGAN OKANAGAN
Inside back cover – bleed $5,170 $5,600
Full page ad – bleed $4,325 $4,760
Full page ad – no bleed $4,055 $4,465
1/2 page ad – horizontal/no bleed $3,015 $3,320
1/4 page ad – vertical (templated) $2,200 $2,430
1/6 page ad – vertical (templated) $1,335 $1,470
Deadline
October 31, 2018
8
KELOWNA LOCAL FLAVOURS KELOWNA WINE TRAILS
Generate visitor traffic with this proven, self-guided tour. Kelowna Wine Trails guide is a visitor must-have.
Local flavours of Kelowna and the Okanagan Valley draw travellers from across North America The Kelowna Wine Trails program promotes the Central Okanagan as a highly
and the world. This proven, self-guided tour generates visitor traffic for participating busi- desirable Canadian wine region. Kelowna Wine Trails touring guides are a
nesses through expanded exposure and cross promotion. The farm to table and glass expe- visitor must-have for wine tasting in the Central Okanagan. A network of
rience comes alive for visitors and celebrates the connection between local farmers, artisan five different wine trails cross-promote each other, resulting in increased
producers, local chefs, and mixologists. Guides are distributed at participating businesses, business for all.
Visitor Centres, and at attractions and accommodations throughout the Central Okanagan,
Includes
and across British Columbia.
Ò *formatted ad with business listing, image, address, contact info, and
Includes hours of operation in guide (100,000 produced)
Ò formatted ad in printed guide with business name, photo, description, hours of operation, Ò locator on maps
address, phone, and website (100,000 produced) Ò promotion through Tourism Kelowna’s content marketing program
Ò locator on map Ò access to digital assets that includes video and photography
Ò display materials (sign, decal, logo) for use by program participants Ò inclusion in the Farm to Table guide
Ò enhanced additional listing on tourismkelowna.com/do/farm-to-table Ò *enhanced additional listing on tourismkelowna.com/do/wine
Ò placement of digital brochure on tourismkelowna.com/do/farm-to-table Ò *placement of digital brochure on tourismkelowna.com/do/wine/guide
Ò display materials/sign, decal, logo for use by program participants
Prerequisites
Ò hold a current Necessities Advertising Package (NAP—see page 4) Prerequisites
Ò business is located within the Central Okanagan Ò hold a current Necessities Advertising Package (NAP—see page 4)
Ò grow, produce, or sell local and Okanagan Valley products Ò available only to Central Okanagan Wine Trails wineries, breweries,
Ò operate an agri-tourism business, brewery, winery, distillery, cidery, and/or farm to and distilleries with tasting rooms
table restaurant with regular public hours
Fee
Ò restaurants must utilize, on a continual basis, local flavours from a minimum of two
Winery: $3,000
participating farms, as well as wine, beer, cider, or spirits from a minimum of two
Guided Tour Operator: $675
Kelowna-area businesses
Booking Deadline
Fee
October 31, 2018
$525 SKI, STAY, & PLAY
2019 LOCAL FLAVOURS
WINTER 2 0 1 9
SKI, STAY, & PLAY
2019 WINE TRAILS
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
WINTER 2 0 1 9
Includes: Kelowna | Lake Country | Peachland | West Kelowna | Westbank First Nation
* Guided tour operator inclusions.
Booking Deadline
#exploreKelowna
#exploreKelowna
October 31, 2018
SAVOUR KELOWNA EXPLORE THE KELOWNA
FROM THE GROUND UP WINE TRAILS YEAR ROUND
This self-guided tour will take you through Kelowna's spectacular In this guide, you’ll get a taste of what lies ahead along each of our five
landscapes to farms and agri-related sites, fabulous restaurants, craft wine trails. Be pleasantly surprised as you travel through vineyards,
breweries, distilleries, cideries, and renowned wineries. Take your time orchards, and farms just minutes from downtown Kelowna. Whether
along the way; meet locals and talk to the chefs, winemasters, and it's spring, summer, fall, or winter, expect to be enchanted as our
artisans of fine brews, ciders, and spirits. Find inspiration and share knowledgeable proprietors, dedicated hosts, and award-winning
your own experiences with #exploreKelowna. winemakers pour their wines and share their stories.
Lift here to view the Local Flavours map Lift here to view winery trail map
Farm to Table & Glass
9
KELOWNA OUTDOOR TRAILS
Showcase your business to outdoor enthusiasts.
The popular Kelowna Outdoor Trails guide highlights a variety of the many
trails found throughout the Central Okanagan that can be enjoyed on foot,
on bike, or in the water. Guides are distributed at the Visitor Centre, Airport
Information Kiosk, and accommodations and attractions throughout the
Central Okanagan.
Includes
Ò formatted ad in printed guide with business name, photo, description,
hours of operation, address, phone and website (50,000 produced)
Ò locator on map
Ò business decal/sign
Ò enhanced listing on tourismkelowna.com
Prerequisites
Ò hold a current Necessities Advertising Package (NAP—see page 4)
Ò business is located within the Central Okanagan
Fee
$750
Booking Deadline
November 30, 2018
102018/2019 WINTER SKI, STAY & PLAY
Draw more visitors to your business during winter season.
Be a part of Tourism Kelowna’s exciting new Winter Ski, Stay & Play program. Aimed at strengthening Kelowna and the Central
Okanagan’s profile as a true four-season playground, the campaign will build upon our differences and competitive advantages,
including incredible downhill skiing, winter winery visits, and other outdoor snow adventures in our mild, cool climate.
This is the first year for this seasonal advertising program, and it will surely grow in the coming years. The program’s goal is to
raise interest in and visitation to Kelowna and the Central Okanagan during the months of November–March by showcasing our
Winter Ski, Stay & Play packages to an outdoor adventure audience in the Lower Mainland area and other parts of BC and Alberta.
Audience
Target audiences: Primary: Vancouver | Secondary: BC, AB, WA
Audience interests: Primary: outdoor activities | Secondary: food, wine, urban
Inclusions
Ò Inclusion in partner marketing campaign
Ò Inclusion in campaign microsite with direct traffic drivers to website
Ò Opportunity to feature winter promotions or packages on campaign microsite with direct traffic drivers to website
Ò Additional website listing in Winter website pages with direct traffic drivers to website
Ò Inclusion in Winter Activities print collateral piece (design/production/distribution TBC)
Ò Inclusion in dedicated winter digital, content marketing, and social media tactics
Prerequisites
Ò hold a current Necessities Advertising Package (NAP—see page 4)
Fees
Ski Resort $30,000
Accommodation Under 50 rooms: $500 | Under 100 rooms: $1,000 | Over 100 rooms: $1,500
Over 200 rooms: $2,000 | Over 300 rooms: $2,500
Winter Attraction $500
Travel Industry Partner TBD
Tourism Kelowna will invest up to $50,000 towards media placement costs and will also cover website hosting, media hosting,
and administration costs associated with the campaign.
Booking Deadline September 21, 2018
11MEETINGS & CONFERENCE SALES
Generate more meeting and conference business.
This program is for those who want to generate meetings and conference business. It provides opportunities to sell
their venues and services directly to meeting planners throughout Canada and the Pacific Northwest US. Participants
share trade show and event costs making exposure with top meeting planners more affordable. Tourism Kelowna
meeting-specific advertising and sales initiatives drive planners to the meeting section on tourismkelowna.com.
Prerequisites
Ò hold a current Necessities Advertising Package (NAP—see page 4)
Ò basic package purchase required for à la carte options
Ò be located within the Central Okanagan
The program consists of the following elements:
Basic Package
$800
Ò customized flat sheet for use at sales calls and functions
Ò inclusion in Tourism Kelowna's social media program (one post featuring your business on Instagram and Twitter)
Ò feature on Tourism Kelowna's #exploreKelowna blog (one business mention with contact information)
Ò website listing on tourismkelowna.com/meeting-planners
Ò inclusion in Destination Meetings & Conferences brochure (digital and printed copies supplied)
Cost-Shared Trade Show Booth Space
Ò $1,250 CSAE Tête-à-Tête | January 3, 2019 | Ottawa, ON (includes Conference Direct client reception)
Ò $3,750 MPI World Event Congress | June 15-18, 2019 | Toronto, ON (price includes conference registration,
sponsorship of Mindfulness Lounge on show floor, one table on MPI Exchange Floor in Canadian
village, and room drop)
Cost-Shared Sales Events
Ò $500 Spring Seattle Events Canada Partnered Event | Date TBD | Seattle, WA
Ò $750 Spring Client Wellness Workshop | Date TBD | Vancouver, BC
Ò $750 Fall Client Wellness Workshop | Date TBD | Vancouver, BC
Ò $500 Fall Seattle Client Destination Lunch | Date TBD | Kelowna, BC
Ò $750 Calgary Wellness Workshop | Date TBD | Calgary, AB
12ADVERTISING AGREEMENT | 2019 PROGRAMS
Business Name Contact
Address Tel
City/Prov Postal Code Email
PROGRAM FEES
Brochure Racking
Kelowna Visitor Centre – Realtors & Developers: $245
Kelowna International Airport (YLW)
Business is located within the Central Okanagan: $245 | Business is located beyond the Central Okanagan: $295
Shell Aero Centre
Business is located within the Central Okanagan: $105 | Business is located beyond the Central Okanagan: $125
Golf Program Please contact Sara Correa for golf fees.
Advertising Video & Photo Package
Full Package: $1,000
Visitor Centre Digital Display Advertising (one up to 20-second video or two 10-second images)
48” Digital Screen: $200 | 110” Display Wall: $400 Dec–Feb (winter): 48” Digital Screen: $150 | 110” Display Wall: $300
48” Digital Screen: $350 | 110” Display Wall: $550 Full-Year Discounted Rate: 48” Digital Screen: $800
48” Digital Screen: $200 | 110” Display Wall: $400 110” Display Wall: $1,500
Kelowna Local Flavours Guide Distribution: 100,000 | Booking: Oct 31, 2018 | Materials: Jan 18, 2019
$525
Kelowna Wine Trails Program Distribution: 135,000 | Booking: Oct 31, 2018 | Materials: Jan 18, 2019
Winery: $3,000 | Guided Tour Operator: $675
Kelowna Outdoor Trails Guide Distribution: 50,000 | Booking: Nov 31, 2018 | Materials: Apr 6, 2019
Business Listing: $250 | Formatted Ad: $750
Winter Ski, Stay & Play Program Booking: Sept 21, 2018
Ski Resort: $30,000 | Winter Attraction: $500 | Tourism Industry Partner:
Accommodation: Under 50 rooms: $500 | Under 100 rooms: $1,000 | Over 100 rooms: $1,500 | Over 200 rooms: $2,000 | Over 300 rooms: $2,500
Meetings & Conference Sales
$800 Basic Package
$1,250 CSAE Tête-à-Tête: January 3, 2019 | Ottawa, ON
$3,750 MPI World Event Congress: June 15–18, 2019 | Toronto. ON
$500 Spring Seattle Events Canada Partnered Event: Date TBD | Seattle, WA
$750 Spring Client Wellness Workshop: Date TBD | Vancouver, BC
$750 Fall Client Wellness Workshop: Date TBD | Vancouver, BC
$500 Fall Seattle Client Destination: Date TBD | Kelowna, BC
$750 Calgary Wellness Workshop: Date TBD | Calgary, AB
PAYMENT
Amount Owed: Fee(s) x 5% (gst) 1.05 = 0
Payment Method: Cheque Etransfer (send payment to accounting@tourismkelowna.com) Credit Card
Credit Card: Name on Card Card No
Expiry Month Expiry Year CSC Code
TERMS & CONDITIONS
payment is due at the time of booking | Tourism Kelowna reserves the right to refuse any advertising placement
I agree to these terms and conditions Signature (digital)
Date Signature by hand
Complete and submit electronically, or print, complete and email to Sara Correa
SAVE CONTRACT PRINT CONTRACT SUBMIT CONTRACT
sara@tourismkelowna.comYou can also read
