2019 REPORT - South Australia's History Festival
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2019 REPORT
The History Trust of South Australia respects the primary place of Aboriginal people in the history of this
place. We acknowledge that our story commenced long before Governor Hindmarsh proclaimed the new
province of South Australia on 28 December 1836; Aboriginal people have histories that extend millennia
into the past.
We acknowledge that Aboriginal lands and sovereignty were not recognised and that building a shared
understanding of history is cri cal to reconcilia on. We affirm our role in reconcilia on as an essen al
part of Aboriginal and non‐Aboriginal people co‐crea ng a posi ve future.
Senior Kaurna & Narrunga Man Mickey Kumatpi Marrutya O’Brien
welcomes guests to Country at the 2019 History Fes val program launch.
Rudi Deco Photography
Contents
Printed materials 8
History Fes val at a glance 3
Media coverage 9
Overview 3
Ge ng the word out 9
2019 Supporters 4
Media partners 10
Visita on 5
Website 10
History Fes val audiences 5
Social media 11
Events & event organisers 7
Cover image, program, poster, event signage and
postcard design and photography by Influx Crea ve
2
History Fes val 2019 at a glance
158,500 67,687+
event visits a endance outside
metropolitan Adelaide
695 408
events organising groups
12,423 230,000
people in our online community printed programs
(Facebook, Twi er, Instagram, email distributed
subscribers)
Thank you!
The 2019 History Fes val was the largest and best
yet.
This year we surpassed previous records, with the
highest number of events and organisers, and a
14% increase in event visits.
On Friday 5 April, the History Fes val program was
officially launched by Minister for Educa on, the
Hon. John Gardner MP, to an enthusias c crowd of
close to 300 guests.
Rudi Deco Photography
The Town of Gawler’s Heritage Research Centre
hosted our regional launch on Friday 26 April in I would like to extend sincere thanks to event
the fantas c new Gawler Civic Centre. organisers, volunteers, sponsors and partners, and
audiences. Without this support, our stories would
Our opening weekend kicked off with Open Doors, remain locked away and unshared.
three days of events exploring South Australia’s
unique buildings and heritage places. Thank you for discovering a different story (or two)
with us this year.
Events in the program were presented by more
than 400 organisers throughout SA, with almost a Greg Mackie OAM
third of events taking place in regional South Chief Execu ve Officer
Australia. History Trust of South Australia
3
2019 Supporters
The History Trust of South Australia is grateful for the support received from the following sponsors and partners:
Government of South Australia
Principal Media Partner
Program Partners
Regional Partner
Open Doors Presen ng Partner
Media Partner
Design Partner
Partners
4
Visita on
158,500
Visits to events
during South Australia’s
History Fes val 2019
↑14%
from 2018
History Fes val Audiences
Source: 2019 visitor survey
‘It was absolutely fantas c...The
people were wonderful, the
informa on was delivered in
engaging ways, the events were
diverse, inclusive and lots of fun.’
HF 2019 visitor survey
5
History Fes val Audiences
99.4% 29%
of survey respondents of survey respondents
agreed or strongly agreed a ended more than five
that the History Fes val is events
important to South
Australia
‘What a brilliant month it is. I look
forward to it every year and the
many staff and volunteers…[of]
par cipa ng organisa ons and
events do an amazing job.’
HF 2019 visitor survey
Joint 2019 Lifelong Historian Award winners
Uncle Lewis Yerloburka O’Brien, AO and Dr Pauline Payne
Protest Lab, Centre of Democracy
6
Events & Event Organisers
Events were presented by 408 separate organisa ons statewide, and
included guided tours, talks, book launches, film screenings, displays
and exhibi ons, family events, open days, performances, workshops,
bus trips, special events and more, at a diverse range of venues.
Nearly 60% of events in the 2019 program were either free or entry by
dona on. A further 25% cost less than $20 to a end.
Most of the 2019 History Fes val event organising groups are run
solely by volunteers and many others are partly volunteer‐run or
staffed.
28%
of events were
held outside
metropolitan
Adelaide
Top event types
193 107 111
Guided tours Exhibi ons & displays Talks
‘Thank you for making this Fes val possible. The ‘I see it as an amazing and important way of
Fes val’s importance to local communi es engaging the community in exploring and
cannot be underes mated.’ understanding our histories and stories.’
HF 2019 Event Organiser HF 2019 event organiser
Weaving Stories, Fabrik Arts & Heritage, Lobethal University of Adelaide History & Heritage Tour
Jiayuan Liang 7
Promo ng the History Fes val
Printed materials
230,000
copies of the printed program distributed in The Adver ser and through libraries,
councils, visitor centres, café networks and event organisers throughout South Australia.
2,000 700 4,000
posters distributed statewide A2 corflute event signs postcards distributed via
distributed to venues café networks
The inser on of the official
program inside the
Adver ser on Saturday 6
April reached
347,000
South Australians aged 18+
(27%)
Source: News Corp
Source: 2019 visitor survey
‘This is my favourite fes val.’ ‘Every year I do something and
learn something amazing in my
‘It’s my mad March.’
city. The Fes val makes the
‘May is my favourite month!’ history of South Australia a
HF 2019 visitor survey tangible thing.’
HF 2019 visitor survey
Top: History Fes val program launch. Rudi Deco Photography Rundle Mall promo onal event
Bo om: Venue sign at St Mark’s College Elana Bailey 8
Media coverage
In 2019, media reports about the History Fes val increased by approximately 13% from 2018. 50% of
all media reports were from regional South Australia.
Channel 9 News, 7 May 2019 Weather cross, Channel 10 News, 29 April 2019
Ge ng the word out
The History Trust promotes the History Fes val throughout the state to visitors, media, event
organisers and the history and museums community, connec ng audiences with the amazing range
of historical experiences on offer.
The History Fes val had placements in regional, metropolitan and statewide newspapers.
On Wednesday 24 April, the History Fes val team hit Rundle Mall to hand out programs and promote
the Fes val to passers‐by.
History Fes val in Rundle Mall
Elana Bailey
‘The event has become a state icon
and must con nue.’
HF 2019 event organiser
Adshel bus shelter campaign 9
Media partners
To celebrate the launch of this year’s Fes val, the History Fes val and The Adver ser and Sunday Mail
gave one lucky reader and three friends the chance to win a family tour through some of South
Australia’s most iconic sites, including a RoofClimb and Stadium Tour at the historical Adelaide Oval,
and family passes to the Na onal Motor Museum in Birdwood and the South Australian Mari me
Museum in Port Adelaide.
Once again ABC Radio Adelaide partnered with the History Fes val, crea ng opportuni es for
interviews with event presenters and informa on about upcoming events across radio, social media
and website pla orms.
The April edi on of Weekend Plus, the Seniors Card digital newsle er, focused around the History
Fes val, including event promo on, special features and a welcome message from History Trust CEO
Greg Mackie.
April 2019 edi on of Weekend Plus Excerpts from The Adver ser during May
Promo onal ad in The Adver ser ahead of the
program’s release on 6 April
Epic Flight Ambassador Lainie Anderson with ABC’s Spence
Website Denny before the Epic Flight Magical History Tour
The 2019 History Fes val website provided visitors with addi onal informa on about each event,
including further details about accessibility.
In April/May 2019, visits to the History Fes val website increased by 14% compared with April/May
2018. April 2019 in par cular saw website visita on increase by 17% from the same me in 2018.
60,461
Website sessions in 2018‐2019
↑16%
from 2018
2019 History Fes val website Source: Google analy cs
10Kaurna Elder Uncle Frank Wanganeen leading a Kaurna Reconcilia on Walking Tour
Social media
In April and May 2019, daily
5,288 followers (35% increase from 2018)
engagement with our Facebook
page increased by 27% from the
same period in 2018 and overall
daily Facebook reach increased by
1,776 followers (27% increase from 2018)
4% (source: Facebook analy cs).
During the same period, we
reached 24,741 people through
2,007 followers (6% increase from 2018)
Instagram, and our Instagram
followers increased by 13%.
3,352 subscribers (9% increase from 2018)
More than 80% of event organiser survey
respondents used social media to promote their
events, with 100% using Facebook and 20%
using Instagram.
The History Fes val email campaign was a key
audience engagement tool. Regular email
updates were sent to subscribers about the
program release, event sugges ons, as well as
events a er dark for those who were busy
during the day.
Source: 2019 visitor survey
Post Dining’s Hunt & Gather: An Interac ve Dr Gertrude Glossip’s ‘Gert by Sea’ tour
Journey through SA’s Food Cultures 11History Fes val program launch
Rudi Deco Photography
South Australia’s History Fes val is proudly presented
by the History Trust of South Australia
GPO Box 1836
Adelaide SA 5001
historyfes val@history.sa.gov.au
(08) 8203 9888
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