2019 Sponsorship Prospectus - August 21 - 23, 2019 | Hilton San Diego Bayfront, San Diego, CA - Linux Foundation Events
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North America August 21 - 23, 2019 | Hilton San Diego Bayfront, San Diego, CA 2019 Sponsorship Prospectus “Sponsoring and attending an industry-leading event like ELC gives Collabora the opportunity to showcase its expertise and meet with key members of the Open Source business community while further increasing its presence in the embedded Linux domain.” MARK FILION, COLLABORA
North America
TABLE OF About the Event.................................................................... 3
Event Highlights & Attendee Demographics.......................... 4
CONTENTS Previous Attendees............................................................... 5
What Attendees Say............................................................. 7
“...ELC brought together
all of the critical Sponsorship Opportunities................................................... 8
participants in two deeply Promotional Marketing Opportunities.................................... 9
connected ecosystems
- the embedded systems About Linux Foundation Events.......................................... 11
that run on devices and Sponsorship Bundles & Custom Packages......................... 14
the frameworks that
connect those devices.
It is a small community
of the brightest minds
talking openly and sharing
ideas. We found being
there invaluable.”
NOAH HARLAN, FOUNDER, TWO BULLS
Embedded Linux Conference North America 2019 2
August 21 - 23, 2019 | San Diego, CA
For 14 years, Embedded Linux Conference (ELC)
has been the premier, vendor-neutral technical
conference for companies and developers using
Linux in embedded products.
In the last few years, the conference has expanded its scope to include both the user-space developers
building applications on embedded Linux as well as the architects and developers working to deliver smart
connected products and industrial IoT solutions. Embedded Linux Conference gathers technical experts
paving the way for transformation in these key areas from across the globe for education, collaboration and
deep dive learning opportunities.
Sponsoring Embedded Linux Conference North America 2019 offers your company a variety
of sponsorship benefits such as:
Generate new partnerships, alliances & customers Media exposure & PR announcements
Increased brand awareness & recognition Showcase products, services & technologies
Thought leadership Highly targeted marketing opportunities
Showing support of the Linux & open cloud Talent acquisition & recruitment
communities
For the first time in 2019, Embedded Linux Conference North America
combines with Open Source Summit North America, as the European
editions have done in previous years, bringing the important technologies
and topics in embedded systems and industrial IoT into the fold.
Combined expected attendance in 2019: 2300 attendees
with over 70% in technical positions.
“ELC was one of the most exciting conferences I’ve been to in recent years, there were far too many
interesting talks for me to attend all I wanted and it was a great opportunity to connect with people in the
community.” MARK BROWN, KERNEL WORKING GROUP , TECHNICAL LEAD, LINARO
Embedded Linux Conference North America 2019 3
North America
2018 EVENT HIGHLIGHTS
Over 730 Attendees from 360 organizations across 31 countries.
56% of Attendees were joining the event for the first time.
34% of Attendees surveyed said they only attend 1 conference per year.
98% of Attendees visited sponsor booths onsite.
92% of Attendees surveyed said that attending
the event was a valuable use of their time,
and that they plan to attend again in the future.
2018 ATTENDEE DEMOGRAPHICS
Job Function Job Level Country
Industry
•D evelopment/Engineering 73.52% • Individual •H
ardware/Computers/ • United States 85.65%
Contributor 51.92%
• E xecutive Management Electronics 35.50% • Japan 4.29%
•Other 17.31%
(VP/CxO) 4.29% •Software/Internet 33.43% • Canada 3.70%
• •Manager 12.72%
Other 4.29% • Other 6.07% • United Kingdom 2.22%
• •Director/GM 6.36%
Sales/Marketing/Business • Industrial Manufacturing 6.07% • Germany 1.18%
Development 4.14% •C-Level 5.47%
• Education/Research 4.14% • Sweden 1.04%
• rchitecture 3.85%
A • Academic 4.44%
• Aerospace/Defense 3.85% • China 0.59%
• roduct Management 3.40%
P • VP 3.55%
• Carriers/Telecommunications 3.11% • Israel 0.59%
•M edia/Analyst 1.48% • A utomotive/Transport 2.96% • Italy 0.59%
• Professor/Academic 1.04% • Media/Publishing 2.07% • Finland 0.30%
• Systems Administration 0.89% •H ealthcare/Medical Devices/ • Taiwan 0.30%
• P rogram Management/Legal/ Rx 1.04%
Compliance 0.89% • Korea 0.44%
• Government 1.04% • New Zealand 0.15%
• IT/Technical Management 0.89%
• A ssociations/Trade Groups/ • Switzerland 0.15%
Foundations 0.44%
• Namibia 0.15%
• Banking/Finance 0.15%
• Nepal 0.15%
• Retail/E-Commerce 0.15%
Embedded Linux Conference North America 2019 4
North America
2018 ATTEENDEES INCLUDED:
Software Engineer Principal IOT Secureity Researcher Software Engineer
Abbott Labs Cree LG Electronics
Director Research Scientist Kernel Working Geoup Technical Lead
Acer Cloud Technology Defence Science & Technology Group Linaro
Software Development Engineer Engineer Software Engineer
Amazon Department of Defense Livio
Software Engineer Senior Software Engineer Design and Development Computer Engineer
Amazon Prime Air Digi International Lutron Electronics Co., Inc.
CTO Applications Engineer Software Developer
Ambient Sensors Digi-Key Mercury Marine
Software Engineer IoT Program Manager Staff Linux Application Engineer
American Standard Eclipse Foundation Microchip
Software Engineer Software Engineering Senior Software Engineer
Amlogic Elbit Systems of America Microsoft
Senior Embedded Engineer Software Engineer Lab Technologist
Andium Ettus Research Midi Lab Technologies
CIO Manager, Linux Systems Head Researcher
Arduino AG Eurotech Inc Mitsubishi Electric Corporation
Sr. Manager, IoT Ecosystem Principal Software Engineer Lead Software Engineer
Arm F5 Networks, Inc. MontaVista Software, LLC
Sr. Principal Engineer I Production Engineer Software Engineer
BAE Systems, Inc. Facebook Motorola Solutions, Inc.
Embedded Software Engineer Hardware/Software Design Engineer Software Supervisor
Baker Hughes, a GE Company Fluke Corporation MOXA
Embedded Software Engineer Staff Software Engineer Platform Engineer
Ball Aerospace Garmin International Mozilla
Fellow Software Engineer Software Engineer Senior Software Engineer
Becton Dickinson General Electric National Instruments
Software Engineering Manager Site Reliability Engineer Computer Systems Researcher
Biamp Systems GitHub National Security Agency
Embedded Firmware Engineer Firmware Engineer Isaac Sloan
Big Ass Fans Glowforge Nikola Motor Company
Principal Consultant Kernel Developer, ChromeOS Engineer
Cal-Sierra Consulting Google Nordic Semiconductor
Senior Developer Staff SW Engineer Software Engineer
Cirrus Link Solutions Harmonic Inc Northrop Grumman
Senior Software Engineer Staff Software Engineer Research Engineer
Cisco Meraki HED Inc NTT
Senior Software Developer Senior Principal Engineer Software Engineer
Clearpath Robotics Hughes Network Systems Nvidia
Distinguished Engineer Embedded Firmware Engineer Security Researcher
Comcast Ingersoll Rand Octosavvi
Programmer / Analyst Principal Software Engineer Senior Software Engineer
Control Gaging Inc. iRobot Ognios GmbH
Principal System Engineer Lead Embedded Software Designer R&D Engineer
Core Cashless LLC Johnson Controls OMAX Corporation
Embedded Software Engineer Firmware Engineer Member of Technical Staff
Cray, Inc. Lexmark International ON Semiconductor
Embedded Linux Conference North America 2019 5
North America
2018 ATTEENDEES INCLUDED:
Technical Marketing Engineer Senior Software Engineer Embedded Software Engineer
Open Connectivity Foundation Sony Tula Technology
Software Architect Senior Software Engineer Senior Software Engineer
OpenXT Project Star Lab Turkish Aerospace Industry
Chief Engineer Sr. SW Architect Software Engineer
Panasonic Steelcase Uber ATG
Software Engineer Senior MES Engineer R&D
Philips Stone Technologies UPCT-UNED
Manager, IoT Services Dept. Software Engineer Hardware/Software Design Engineer
Plat’Home Co., Ltd. Swisslog US Government
Senior Software Engineer Principal Security Engineer Software Developer
Qualitrol T-Mobile Vanteon Corporation
Michael Welling Sr IoT Engineer Member of Technical Staff
QWERTY Embedded Design Target ViaSat
Principal IoT Architect Software Design Engineer Senior Software Engineer
Red Hat Tektronix, Inc Virgin Orbit
Software Engineer Software Engineer Software Engineer
Renesas Teledyne Controls Vivint
Embedded Software Developer Sr. Software Engineer Principal Software Engineer
Rockwell Automation Tesla Vivint Smart Home
Design Engineer Director of Linux Development Software Architect
Schneider Electric Texas Instruments Wind River
Director, IoT Engineering Electronics Maintenance Technician Senior software Engineer
ServiceNow The Boeing Company Xevo
Engineer Software Engineer Embedded Software Engineer
SiFive The Lincoln Electric Company Xilinx
VP Software Development Senior Development Engineer Director of Engineering
Sigma Instruments, Inc. Toradex Inc. Xtreme-EDA
Assoc Staff Software Applications Engineer Lead Firmware Engineer
Silicon Labs Trimble Inc.
Chief Software Architect Head of Software Development Department
Smiths Digital Forge TRUMPF Laser GmbH
Embedded Linux Conference North America 2019 6
North America
What Attendees Say
Below are some of our favorite attendee tweets from Embedded Linux Conference 2018.
Erik Welsh • @welsh_owl
Great view #MtHood on the way home to TX from #lfelc. Outstanding speakers, sessions,
community building and hands-on learning with @beagleboardorg #PocketBeagle Thanks @
linuxfoundation @embedded_ALE @Jadon
PYGO Inc. • @PygoIoT
Had a great learning at #lfelc #PDX today. Great sessions on @ZephyrIoT @EdgeXFoundry #IoT
#OpenIoT #ZephyrOS @linuxfoundation #SoC @EclipseIoT @beagleboardorg
John Pearce • @techpearce2
Having an autistic son I appreciate the attention to detail at #lfelc #openiot so thank you @
linuxfoundation #autism #supportiveaid
Benjamin Cabé • @kartben
Cohosting a BoF on #blockchain and #IoT together with @tewstroke at #OpenIoT Summit yesterday was
a lot of fun. Lots of great discussions about the use cases, performance issues, privacy, @iotatoken, and
more! #lfelc
Alan C. Assis • @acassis
Today is a great day! Two #NuttX #RTOS presentations at #lfelc #OpenIOT @masayuki2009 will present
about SMP support on NuttX and I will present about NuttX for IIoT (Industrial #IoT) solutions.
Leon Anavi • @leonanavi
Wow! @mbanzi has just showed at #lfelc how @arduino sketches can be deployed to #Linux devices
like @Raspberry_Pi through the cloud! Awesome work! :)
Tami Carter • @tamcarter
Awesome case study on how IoT can help real people. Heat Seek helps low income residents fight
when the heat is turned off in their units. http://heatseek.org/ #OpenIoT
SiFive • @SiFiveInc
Congratulations to the winners of the first-ever #RISC_V #Hackathon at #lfelc: @hasanunlu9, @fischmz,
Trung, and @mattgattis !!! Enjoy your well-earned HiFive Unleashed boards and cash prizes, and we
hope to see more great things from you soon.
Embedded Linux Conference North America 2019 7
North America
Sponsors of ELC North America can be considered sponsors
of the co-located Open Source Summit North America at no
additional charge.
(Note that sponsorship availability at each level is for the combined
Sponsorship Opportunities events.)
diamond platinum gold silver bronze
4 available 8 available 10 available unlimited unlimited
3 available 4 available 8 available
Editorial Interview and Article on Linux.com: Over 1M
unique visitors per month. The Linux Foundation to determine final •
interview content and delivery date.
Assistance with Press Bookings at Event: Helping you •
get the most out of an on-site announcement.
Pre or Post-Conference Email Blast: One time use of • •
opt-in list to be sent by The Linux Foundation.
Onsite Recognition during Opening
• •
Keynote Session: By event emcee.
Speaking Opportunity: All sponsor content must be 15-minute 5-minute
Conference
approved by Program Committee and The Linux Foundation. Session
Keynote Keynote
Speaking slots based on availability. or BoF
Social Media Promotion of Sponsorship: 3x 2x 1x
From The Linux Foundation Events channel.
Sponsor Designation in Press Releases: Recognition • • •
as sponsor in body of release.
Private Use - Private Use - Private Use -
Conference Room: For private meeting use only. 3 days 1 Day 4 Hours
Collateral Distribution: Laid out in a prominent location • • •
near registration.
Recognition in Pre-Conference Email Marketing: • • • •
Includes link to your URL.
Keynote Stage Branding: Logo prominently displayed on • • • •
stage screens.
Access to Event Press/Analyst List: Contact List shared two • • • •
weeks prior to event for your own outreach.
Recognition on Event Website: Prominent logo display on • • • • •
event homepage.
Recognition on Event Signage: Logo on conference signage. • • • • •
Exhibit Booth: Includes counter with graphic, and stools. 20'x20' 15'x15' 10'X10' 10'x10' 6'x6'
Upgrade options available. Measurements are in feet.
Lead Retrieval Scanners: Live scans, real time reporting 3 3 2 1 1
and ability to take notes on captured leads.
Conference Attendee Passes: Full access passes to the entire 20 15 10 6 3
conference for your staff or customers.
Partner Reception Passes: Invitations to our exclusive 8 6 4 3 2
onsite event for speakers, press and invited guests.
20% Discount on Additional Conference Passes: • • • • •
For use by your customers, partners or colleagues.
Sponsorship Cost $65,000 $45,000 $30,000 $15,000 $8,000
*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than
$5M in annual revenue; and (3) Have less than 30 employees at signing of contract.
Contact us at sponsorships@linuxfoundation.org to secure
your sponsorship, request additional details or discuss
custom options. Embedded Linux Conference North America 2019 8
PROMOTIONAL MARKETING OPPORTUNITIES
North America
Each opportunity listed includes 2 conference passes for sponsoring company.
Open Source Summit Speed Networking & Keynote Live Stream & Recording
Mentoring Session General Sponsor $10,000 • 1 AVAILABLE
$5,000 • 2 AVAILABLE Includes logo on live stream home page, two attendee passes and logo on
website and signage. Sponsor will be allowed to use recordings on their
Sponsors will received recognition in the session, the opportunity to provide website or in promotional materials via embedded code.
collateral to distribute at session, and logo on website and signage.
Attendee Lounge** $10,000 • 3 AVAILABLE
Women in Open Source Lunch** Sponsor a themed lounge such as DevOps, Containers, Cloud Native or Linux
$12,500 • 1 AVAILABLE Lounge. Provides the space and snacks to get attendees collaborating. Includes
sponsored signage in lounge areas. Pricing includes single color logo imprint on
Show your support of the women in our community that are helping to
branded items. Full color logo imprint available at an additional cost.
create the future of open source. Includes sponsor signage and verbal
recognition at lunch.
Onsite Happy Hour & Onsite Reception
Lanyards $10,000 • 1 AVAILABLE SOLD OUT $20,000 • 1 AVAILABLE
Spark conversation about your brand during our Technology Showcase
Every attendee at the event will wear a name badge and lanyard and your
Happy Hour. Your company can host this evening with exclusive branding on
logo will appear across the lanyard. Pricing includes single color logo imprint.
all food and drink stations and prominently placed signage.
Full color logo imprint available at an additional cost.
‘Celebrate Diversity’ Evening Mixer $12,500 SOLD OUT
Attendee T-Shirt $10,000 • 1 AVAILABLE SOLD OUT
Show your support of the underrepresented minorities in our community
Our designers always create fun shirts that are worn for years to come. by hosting an evening mixer to allow them to meet and support each other.
Includes your logo on sleeve of shirt. Pricing includes single color logo Includes sponsor signage and verbal recognition at mixer. Sponsorship will
imprint. Full color logo imprint available at an additional cost. cover light appetizers, unlimited non-alcoholic beverages and one drink ticket
per attendee.
**Promotional name of this event may change Embedded Linux Conference North America 2019 9
PROMOTIONAL MARKETING OPPORTUNITIES (CON’T)
North America
Contact us at sponsorships@linuxfoundation.org to secure your
sponsorship, request additional details or discuss custom options.
Breakfast & Breaks $20,000 • 1 AVAILABLE SOLD OUT Diversity Empowerment Summit Host
Sponsorship includes prominent branding at all breakfast & break stations. $10,000 • 1 AVAILABLE
Sponsorship includes prominent recognition in the DES session space(s),
as well as recognition on the event website, and general conference and
DES-specific signage.
Attendee Evening Event $30,000
A great opportunity to support the community, make an announcement
and more. Includes verbal recognition at the event and sponsor signage First-time Attendee Breakfast**
throughout the venue. $10,000 | 1 AVAILABLE
Sponsorship includes prominent recognition at the first-time attendee
breakfast, as well as recognition on the event website and conference
signage.
Lunch & Learn $15,000 FOR 50 PEOPLE,
$25,000 FOR 100 PEOPLE
An opportunity to host a group of attendees and deliver your key
message and thought leadership. Sponsorship includes lunch for
specified number of attendees, promotion of lunch through all event
channels and the opportunity to program lunch at your discretion.
Note: A leveled sponsorship is required for this option
Host an Evening Hackathon, Dev Day or Mini Summit
Event $5,000 $10,000 and up
A great opportunity to take advantage of our existing attendee base.
We’re offering sponsors the opportunity to host their own evening event
Sponsorship includes promotion on our website and in event promotion
which we’ll promote to attendees. Plan a party for 50 or 500; be as
as a co-located event, registration add-on opportunity on event
creative as you’d like. Sponsor is responsible for all coordination and
registration form, plus venue space, internet and AV. This opportunity
fees related to the event. We’ll get the attendees there by promoting
can be taken by multiple companies together. Note that at least
through emails and onsite announcements to attendees.
one participating company must be a leveled sponsor.
Note: A leveled sponsorship is required for this option.
Please contact us for a customized offer.
**Promotional name of this event may change Embedded Linux Conference North America 2019 10North America Linux Foundation events are
Technologies Covered where 32,000+ technology and
By Event: business leaders from across the
globe meet to share ideas, learn
Linux Systems and collaborate to drive innovation.
Open Source Summit, Embedded Linux Conference
+ OpenIoT Summit, Automotive Linux Summit, Linux Open source communities are nearly always virtual and
Plumbers Conference, Linux Kernel Summit, LSF- distributed, so when they get together face to face, they can
MM Summit, Linux Security Summit make quick progress on issues big and small. In this way,
events help maintain the vibrancy of global open source
Cloud Infrastructure communities and ensure their long-term sustainability.
Cloud Foundry Summit, Open Source Summit,
Xen Developer Summit, KVM Forum Open source is ubiquitous in computing—nearly all leading
organizations use it to power their work. To deliver the most
Applications innovative products and services to their users and customers,
Node+JS Interactive, APIStrat companies must learn directly from the technologists who steer
the most widely used and influential projects.
Networking, Orchestration, SDN/NFV Linux Foundation events are the meeting place of choice
Open Networking Summit, Open Source Summit, for open source maintainers, developers, architects,
Open vSwitch Conference, DPDK Summit infrastructure managers and administrators. They are:
Industrial IoT, Embedded & Automotive The best place to quickly gain visibility within the
Embedded Linux Conference + OpenIoT Summit, open source community and to advance open source
Automotive Linux Summit, Open Source Summit development work by forming connections with the people
evaluating and creating the next generation of technology.
Artificial Intelligence & Machine Learning A forum to identify software trends early to inform future
Open Source Summit, Open Networking Summit, technology investments.
Open FinTech Forum, Open Source Leadership Summit The ripest recruiting ground in today’s technology landscape.
Open Source Governance, Community & The ideal venue to showcase technologies and services to
Management influential open source professionals, media, and analysts
around the globe.
Open Source Leadership Summit, Open Source
Summit, Open Compliance Summit, The Linux Foundation brings together companies and individual
Open FinTech Forum, The Linux Foundation Member contributors to build the greatest shared technology in history.
Legal Summit We provide the events, training, certification, open source
best practices and marketing, and necessary to build, scale,
Cloud Native Applications and sustain critical open source projects and communities.
KubeCon + CloudNativeCon, Open Source Summit, As the home of over 100 open source projects driving critical
Open FinTech Forum, Open Source Leadership technologies, there is no organization better positioned to
Summit, Open Networking Summit gather the open source community for important face to face
interaction to drive innovation across open source. And, unlike
Blockchain for-profit event management firms, any money generated by
Hyperledger Global Forum, Hyperledger Member our events is channeled back into supporting open source
Summit, Open Source Summit, Open FinTech Forum, communities to support their growth.
Open Networking Summit
Contact us today for more information on sponsoring at
sponsorships@linuxfoundation.org.
Invitation-Only Events
LSF-MM Summit, The Linux Foundation Member
Legal Summit, Kernel Summit & Open Source
Leadership Summit
Embedded Linux Conference North America 2019 112018 LF EVENT AUDIENCE SNAPSHOT
North America
ATTENDANCE AUDIENCE BY COMPANY SIZE
32,000+ attendees COMPANY SIZE
1 - 99
SUM OF %
15%
28% YoY Growth
100 - 499 16%
REPRESENTING
500 - 4999 27%
11,000 organizations 5000+ 42%
Including corporations, associations and
academic institutions worldwide
FROM
113 countries
6.9%
of attendees
7.2% from Germany
of attendees
from Canada
5.5%
of attendees
from the UK
More than
3.7%
46% of attendees
attendees are
from the US
4% from Japan
of attendees
from China
3.7%
of attendees
from India
Embedded Linux Conference North America 2019 122018 LF EVENT AUDIENCE SNAPSHOT (CON’T)
North America
AUDIENCE BY JOB FUNCTION
80% of Event Attendees Are in Technical Roles
Software Architect 2.1%
Principle Engineer 2.7%
Architect 2.8%
Director 2.9%
Project Manager 3.1%
Principle Software Engineer 3.4%
CTO 3.9%
Student 4.0%
CEO 4.1%
DevOps Engineer 4.4%
Engineer 5.5%
Developer 5.8%
Senior Developer 6.6%
Senior Software Engineer 8%
Software Engineer 31.3%
AUDIENCE BY INDUSTRY
Solutions Provider / Other
IT Consultancy
13%
2%
Education / Research
Carriers / Telecom
4%
5%
Associations / Trade
Groups / Foundations
6% Software / Internet
48%
Hardware / Computers /
Electronics
22%
PRESS & SOCIAL MEDIA
Linux Foundation events are highly engaging and interactive. Press & Media information is from 2017
events and will be updated by 12/31/18
Our 2017 events generated: with 2018 information.
7,500+ 90,000+ 374,000,000+ Over 150
media clips with social media event keyword press in
engagements impressions on attendance
152,000,000+ on Facebook, social media
impressions Google+ & Twitter
Embedded Linux Conference North America 2019 13North America
Sponsorship Bundles
& Custom Packages
Interested in sponsoring multiple events and/
or creating a custom sponsor package? We offer
bundled sponsorship package discounts and are
happy to work with you to create a customized
package to meet your organization’s individual needs.
Linux Foundation Corporate Members
receive sponsorship discounts on Linux
Foundation events; 5% discount or 7% when
signing up for multiple events at once.
Contact sponsorships@linuxfoundation.org
to secure your sponsorship today.
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