2020 EVENTS - PARTNERSHIP OPPORTUNITIES - Wine Geelong
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2 0 2 0 E V E N T S - PA R T N E R S H I P O P P O R T U N I T I E S
INDEX
3 Introduction
4 Events Summary
5 Target Audience
6 Digital Reach
7 Partnership Packages
8 Partnership Inclusions
9 Marketing Plan
10 Marketing Approach
11 Benefits of Partnership
12 Testimonials
13 Pinot Affair
14 A Splash of Chardonnay
15 Winter Shiraz
16 Cheers Geelong
17 Toast to the Coast - Day 1
18 Toast to the Coast - Day 2
19 Contact us
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEX
INTRODUCTION
45 150+
members
20
years
vineyards
3 60+
sub-regions Wine Geelong was established over 20 years ago
• Moorabool Valley
• Bellarine and encompasses a membership base of many
• Surf Coast of the top wine growers in the region who are
extremely passionate about what they do.
wineries
780hectares
under vine
100%
family owned
40+
cellar doors
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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2020 EVENTS SUMMARY
MAY 30th MAY 31st JULY 3rd - 5th SEPTEMBER 5th DAY 1 DAY 2
Deakin University Deakin University Multiple Williamstown Hall, NOVEMBER 7th NOVEMBER 8th
- Waterfont - Waterfont locations Williamstown
Multiple locations The Pier Geelong
Web: pinotaffair.com.au Web: splashofchardonnay.com.au Web: wintershiraz.com.au Web: cheersgeelong.com.au Web: toasttothecoast.com.au Web: toasttothecoast.com.au
More details: Event page here More details: Event page here More details: Event page here More details: Event page here More details: Event page here More details: Event page here
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEX
TA R G E T A U D I E N C E
GENDER LOCATION AGE
34 21
77 33 Age 35 - 44 Age 45 - 54
Melbourne
8% Age
55 - 64
60
Geelong
31
Age 25 - 34
& surrounds
23
3% Age 18 - 24
3% Other
3% Other regional Victoria
Australian states
1% Overseas
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEX
O U R D I G I TA L R E A C H
4,791
16,000
Followers
1,525
Visitors
Unique visits per post*
Engagements per post* 135 1:34
1 Minute 34 seconds average viewing time
Followers 4,155 5,585 Subscribers to fornightly EDM
817
Unique visits per post* >120 Wine Industry Members
29
Engagements per post*
* Average per post for 2019 calendar year
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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PA R T N E R S H I P PA C K A G E S - O P T I O N S
PICCOLO PREMIUM MAGNUM
1EVENT
$400 $1000 $2,000
3EVENTS
$500 $1,500 $3,000
6EVENTS
$600 $2,000 $4,000
*all prices are exclusive of GST
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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PA R T N E R S H I P PA C K A G E - I N C L U S I O N S
PICCOLO PREMIUM MAGNUM
• Logo on Wine Geelong partners page • Logo on Wine Geelong partners page • Logo on Wine Geelong partners page
and event page/s. and event page/s. and event page/s.
• Logo to appear in event program, brochure, • x1 Social Media post. • x2 Social Media posts.
event webpage and proud partners webpage.
• Logo to appear in event program, brochures, • x2 EDM mentions to general pubic.
• x1 FREE ticket to sponsored event. event webpage, proud partners webpage
and event signage. • Logo to appear in event program, brochures,
event webpage, proud partners webpage
• x2 FREE tickets to sponsored event. and event signage.
• x2 Bottles of wine. • x4 FREE tickets to sponsored event.
• x2 Invitations to End of Harvest
networking event.
• x6 Bottles of wine.
• Optional Naming Rights for events
(EOI accepted)*
*All naming rights to be approved by the Wine Geelong Executive
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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MARKETING PLAN
• E
ach event has its own branding and sits under the overall
Wine Geelong umbrella.
• D
igital advertising approach is a combination of display ads,
social media ads and google ads.
• T
oast to the Coast has additional media spend including print,
large scale signage and real estate billboards.
• M
arketing lead times are 10 weeks for all events with the
exception of Winter Shiraz which is 6 weeks.
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEX
MARKETING APPROACH
Social media posts Posters Brochures Booklets
Pa
r tic
moorabool valley • Bellarine Peninsula • surf coast a celebration of geelong’s pinot noir ipa
SU
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Live twenty 2 D A ISM
Toast to the Coast un A
GEELONG’S ULTIMATE 2 DAY
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WINE FESTIVAL
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2020 MAY (Saturday 25 ) L
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A Splash of RG
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splashofchardonnay.com.au
at the historic Geelong Paper Mills as
tto C e Y fe c
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oa 2020 MAY (Sunday 26 )
th
r at R ”
Paper Mills, Fyansford, Geelong st. Pinot Affair ion
geelong’s ultimate wine festival Saturday 25 May, 2019 at 12pm - 5pm co
m. pinotaffair.com.au
O BO
• november 2-3 • Adult Ticket $50 • Early Bird Ticket $45* au N O
N LI K
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*Limited Early Bird Tickets !
toa
winegeelong.com.au
stto
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pinotaffair.com.au st.ctom.au
F toasttothecoast.com.au S P E C I A L T H A N KS TO
Proud Partners & Sponsors
ot
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as
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STAN DARD VERS I ON
REVERS ED OU T OP TI ON
Site Signage Mobile signage
brand font: Bell MT regular
TAGL I N E F ON T: P ROXI MA N OVA L I GHT
C 0 M 0 Y0 K90
Booklets
wintershiraz.com.au WINTER SHIRAZ FESTIVAL
MOORABOOL VALLEY
AUSTIN’S & CO Food:
A selection of French inspired winter cuisine
from Daily Food Co will be available from
12pm – 3pm daily.
Days: Saturday and Sunday A variety of toasted sandwiches on thick
Open: 11am - 4pm brioche will be available all weekend, hot
pumpkin soup with shiraz salted croutons
Cellar Door: Yes
and grazing platters full of award-winning
Food: Yes cheese and charcuterie will be available via
Music: Yes pre-orders only.
About: To drink, you can sip on a warm mug of
spicy mulled wine or a cool climate drop of
Join us for a weekend of winter indulgence
shiraz with Austin’s & Co. or 6Ft6. For those
at Austin’s & Co.! Learn all there is to know
wanting something non-alcoholic, you can
22 about cool climate shiraz through our guided
still keep warm with a hot apple juice made 23
discovery sessions or simply sit back sipping
with locally pressed apples and spices.
on a heart-warming mug full of mulled wine,
a warm toastie in hand, listening to the live All wines from Austin’s and 6Ft6 will be
music by local singer songwriter and Austin’s available for tastings and for purchase by the
favourite, Andy Forster. glass or bottle all weekend.
Sit amongst the barrels with friends sharing
an epic grazing platter, tasty toastie or hot Entertainment:
soup from Daily Food Co. Imagine delicious Live acoustic music by local singer/
French inspired cuisine in the warmth of the songwriter, Andy Forster.
GEELONG’S ULTIMATE 2 DAY WINE FESTIVAL 6 & 7 July
Moorabool Valley – toastie Flambée, pulled
smoked beef brisket or creamy chicken, Special Offer:
bacon and leek! The kids can enjoy it too To celebrate Winter Shiraz Weekend, we
with hot apple juice, made with locally are offering a limited edition mixed six pack
Nov 2019 pressed apples and spices available all
weekend.
of Shiraz with 20% off the RRP. Six pack
includes:
2 -3 BOOK
Tastings and wine sales will be available all
weekend. Entry is free, though bookings are
• 2 x 2016 Custom Collection Spencer
Shiraz
NE
ONLOIW
essential for shiraz masterclasses and grazing • 2 x 2016 Austin’s & Co. Shiraz
N platter packages.
• 2 x 2017 6Ft6 Shiraz
$189 (RRP $240)
Moorabool Valley
MOORABOOL VALLEY • BELLARINE PENINSULA • SURF COAST toasttothecoast.com.au Online wintershiraz.com.au
BELLARINE PENINSULA - WINTER SHIRAZ FESTIVAL - JULY 6TH 7TH 2019 WINTER SHIRAZ FESTIVAL 2019 - MOORABOOL VALLEY
Magazine Ads
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEXB E N E F I T S O F PA R T N E R S H I P
CREDIBILITY GENERATE LEADS REACH
Association with respected Unique opportunity to Extended exposure and
and well-established access Wine Geelong visibility in untapped
events members and/or event markets
attendees
BRAND AWARENESS ENGAGEMENT
Brand recognition across Humanise your brand,
multiple marketing and develop relationships, and
PR channels network with potential
customers
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEXTESTIMONIALS
Coulter Roache is a proud sponsor of Wine Geelong, supporting the region’s wine industry and Wine Geelong members since
2017 with legal expertise and advice. This partnership has enabled us to connect with and support members through events,
promotions, social media and special offers, continuing to build the wine industry in our region.
Sarah Duffy, Coulter Roache
Hodges Geelong has been a partner of Wine Geelong events, particularly Toast to the Coast, for the last 3 years. We
understand the importance and recognition these events bring to our local wine region. Supporting Wine Geelong events has
provided us positive benefits and we enjoy the complimentary event tickets for our staff and corporate partners.
Marcus Falconer, Director, Hodges Geelong
Geelong Cellar Door is a proud partner and supporter of Wine Geelong. As a business, we showcase and champion all the
wines produced in the Greater Geelong region. The Wine Geelong Event Calendar too, provides a fantastic platform and forum
helping to introduce and reinforce to the wine loving public both near and far, the message that Geelong is a serious wine
producing region, steeped in history with an array of premium, cool climate wines on offer.
Jon Helmer, Director, Geelong Cellar Door
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INDEX2 0 2 0 P I N OT A F FA I R - E V E N T O V E R V I E W
SATURDAY MAY 30th
Deakin University Geelong - Waterfront
Target audience: Pinot Affair is a true celebration of Geelong’s finest
Pinot Noir. Now in its 3rd year, this exciting wine
27-60 year olds
tasting event showcases the world-class cool
Wine enthusiasts
climate Pinot Noir of the Bellarine, Surf Coast, and
Geelong and Melbourne
Moorabool Valley.
Event attendees: Featuring 22+ producers from the Geelong region
650 pax offering Pinot Noir tastings, guests will be treated
to live music and delicious food whilst enjoying
Digital reach: beautiful views over the Geelong waterfront.
39K unique visits A perfect day out for the wine enthusiast to enjoy
on social media the finest of Geelong’s Pinot Noir under the one
1.5K engagements per post roof.
pinotaffair.com.au
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INDEX2 0 2 0 A S P L A S H O F C H A R D O N N AY - E V E N T O V E R V I E W
SUNDAY MAY 31st
Deakin University Geelong - Waterfront
Target audience: Chardonnay is one of Geelong’s hero varieties and
27-60 year olds we are excited to showcase our award-winning
Wine enthusiasts Chardonnay at this inaugural event in 2020.
Geelong and Melbourne With more than 20 top wine producers offering
Chardonnay tastings, you can taste your way
Event attendees: through the liquid gold of Geelong and rediscover
(forecasted) 700 the deliciousness of this popular variety. With live
entertainment and outstanding local food on offer.
splashofchardonnay.com.au
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INDEX2020 WINTER SHIRAZ - EVENT OVERVIEW
FRI-SUN JULY 3rd - 5th
Multiple locations throughout the region
Target audience: The Winter Shiraz Weekend is a celebration of
27-60 year olds Geelong Wine, bringing together beautiful wine,
Families and over 50’s food and entertainment as the Geelong region
Geelong, Melbourne and basks in the midwinter glow.
regional Victoria The weekend kicks off on Friday night with
complimentary award-winning shiraz tastings
Digital reach: from acclaimed Geelong producers.
41.2K unique visits The following two days take place at locations
on social media throughout our three subregions. Each of these
1.4K engagements per post have their own unique programs and many
include the chance to ‘meet the makers’ with
4.1K visits to website
knowledgeable local vignerons and producers.
This wonderful weekend allows the Shiraz lover
to explore, sample and learn more about one of
Geelong’s hero grape varietals.
wintershiraz.com.au
WINE GEELONG - 2020 EVENTS PARTNERSHIP OPPORTUNITIES
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INDEX2020 CHEERS GEELONG - EVENT OVERVIEW
SATURDAY SEPT 5th
Williamstown Hall, Williamstown
Target audience: Geelong is coming to Melbourne! Our wineries
will be hitting the road in 2020 and setting up at
27-60 year olds
the historic Williamstown Hall for a showcase of
Wine enthusiasts
seriously good wine, food, music and fun.
Western Melbourne
and Geelong Situated just 15 minutes from Melbourne CBD,
‘Cheers Geelong’ will offer 20+ wineries on show
Event attendees: with complimentary wine tastings. With an array
(forecasted) 700 - 800 of delicious street food available for purchase and
live music throughout the day, this is event is a
Session Times: great chance to catch up with friends and family
11am - 2pm (morning) and sip the day away. Ticket price includes an
enviable Plumm glass for you to keep. Wine by the
3pm - 6pm (afternoon)
glass, bottle or case will also be available.
Mark your calendars, this event is one not to be
missed!
cheersgeelong.com.au
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INDEX2 0 2 0 T O A S T T O T H E C O A S T ( D AY 1 ) - E V E N T O V E R V I E W
Target audience:
SATURDAY NOV 7th
25-35 year olds
Socialites who enjoy cultured Multiple wineries throughout the region
food and wine events
Geelong, Melbourne and Toast to the coast is an iconic two-day festival
regional Victoria which is in it’s 19th year. It is one of the most
anticipated events on the local calendar,
Event attendees: showcasing the very best cool-climate wines and
4200 gourmet food from around the Moorabool Valley,
Surf Coast and Bellarine Peninsula.
Digital reach:
Day one includes tours of the wineries, visiting
89.1K unique visits cellar doors and discovering the delights our region
on social media has to offer.
3.8K engagements per post
20K visits to website overall for
the Toast to the Coast event
toasttothecoast.com.au
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INDEX2 0 2 0 T O A S T T O T H E C O A S T ( D AY 2 ) - E V E N T O V E R V I E W
Target audience:
SUNDAY NOV 8th
27-60 year olds
Wine enthusiasts The Pier, Geelong
Geelong, Melbourne
Toast to the coast is an iconic two-day festival
Event attendees: which is in it’s 19th year. It is one of the most
700 anticipated events on the local calendar,
showcasing the very best cool-climate wines and
Digital reach: gourmet food from around the Moorabool Valley,
55.6K unique visits Surf Coast and Bellarine Peninsula.
on social media Day 2 of is held at the iconic Pier, where our wine
2K engagements per post producers will come together to offer our finest
drops at a beautiful showcase event under the one
20K visits to website overall roof.
for the Toast to the Coast
event
toasttothecoast.com.au
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INDEXC O N TA C T D E TA I L S
Amy White
Wine Geelong Member Engagement Officer
0431 394 223
amy@winegeelong.com.au
winegeelong.com.au
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