PATH TO SUCCESS - 2020 MEDIA GUIDE - Sosland Publishing
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PATH TO SUCCESS
2020
MEDIA GUIDE
2020 Recognized as the most trusted resource for grain-based foods, Baking & Snack offers timely coverage and analysis of ingredient and equipment technologies, industry news, plant features and market trends. Executives in development, production, packaging and distribution rely on our comprehensive targeted information to improve their business and operations. With print, online and mobile formats, Baking & Snack enables you to promote your products to executives in many formats for maximum exposure. As the knowledge authority in the industry, Baking & Snack provides unmatched opportunities to deliver your message to established and potential customers. SALES CONTACTS Paul Lattan plattan@sosland.com Bruce Webster bwebster@sosland.com Steve Berne sberne@sosland.com Matt O’Shea moshea@sosland.com Mike Gude mgude@sosland.com Lily Alvarez lalvarez@sosland.com Dave DePaul ddepaul@sosland.com Tom Huppe thuppe@sosland.com Troy Ashby tashby@sosland.com James Boddicker jboddicker@sosland.com
EDITORS YOU KNOW.
PUBLISHERS YOU TRUST.
Baking & Snack editors combine more than six decades of reporting on the baking industry — and exclusive
contributing writers tout more than 200 years of combined industry experience. The Baking & Snack editorial
team delivers comprehensive, credible and actionable content. Throughout Baking & Snack ’s more than 40 years
of publication, our editors have toured hundreds of facilities and written thousands of technical features on
formulations, engineering, operations, sanitation, packaging, distribution, industry trends and more.
Expert editorial content creates the optimal environment for effective advertising opportunities.
Joanie Spencer Dan Malovany Nico Roesler
Editor Editorial Director Managing Editor
Years of Journalism: 19 Years of Journalism: 38 Years of Journalism: 8
Years in the Food Industry: 12 Years in the Food Industry: 30 Years in the Food Industry: 4
Charlotte Atchley Anna Wiber Karlee Renkoski
Senior Editor Digital Media Editor Associate Editor
Years of Journalism: 11 Years of Journalism: 5 Years of Journalism: 3
Years in the Food Industry: 9 Years in the Food Industry: 5 Years in the Food Industry: 2
Paul Lattan Steve Berne Mike Gude Dave DePaul
Publisher Associate Publisher Publisher Emeritus Associate Publisher
Years in Publishing: 30 Years in Publishing: 27 Years in Publishing: 38 Years in Publishing: 38
Years in the Food Industry: 30 Years in the Food Industry: 38 Years in the Food Industry: 38 Years in the Food Industry: 32
Bruce Webster Matt O’Shea Lily Alvarez Tom Huppe
Associate Publisher Associate Publisher Classfied and Inside Sales Sales Associate
Years in Publishing: 27 Years in Publishing: 26 Years in Publishing: 31 Years in Publishing: 2
Years in the Food Industry: 24 Years in the Food Industry: 11 Years in the Food Industry: 31 Years in the Food Industry: 2
CIRCULATION
INFORMATION
3.5 Readers per print copy1 64,651 Average monthly BakingBusiness.com users2
11,259 Total print circulation2 103,149 Average monthly e-newsletter circulation3
1,024 Average monthly digital circulation2 208,230 Average monthly opportunities
to reach customers4
INDUSTRY BREAKOUT OF
BAKING & SNACK SUBSCRIBERS
2
Purchasing /
Marketing / Sales
10.4%
Technical / R&D /
Quality Control
14.4%
Sr. Mgmt. / Owner / Partner /
General Mgmt. / Mgmt.
53.3%
21.9%
Plant Operations /
Engineering
5
PURCHASING ENGAGEMENT
91% of Baking & Snack readers report involvement in purchasing,
recommending, specifying or approving ingredients, equipment,
packaging materials and transportation/distribution decisions.
1
Baxter Research, March 2019 - Reader + Pass Along Readership
2
BPA, June 2019 - Total Qualified Print=11,259; Total Qualified Digital=1,024; Sum of Print and Digital=12,283
3
BPA June 2019 - The sum of the monthly averages for Morning Brief, Bakingbusiness.com Daily, Bakingbusiness.com Weekly, Baking & Snack Update, Baking & Snack International
Update, Packaging Update, Operations Update, Formulations Update and Food Safety Monitor e-newsletters.
4
Publisher’s own data - may include duplication of viewers across/within channels; Figure includes pass-along readership for print circulation.
5
Baxter Research, March 2019
AFFILIATED
MEDIA
DIRECTORY & BUYERS GUIDE*
2019 DIRECTORY AND BUYERS GUIDE
As the only complete resource on grain-based food producers and
BAKING & SNACK / MILLING & BAKING NEWS
industry suppliers, this annual issue offers executives the convenience
of both a directory and buyers guide. The directory section categorizes
all major producers of grain-based foods by product and includes
headquarters and plant locations. The buyers guide lists all key industry
SOSLAND PUBLISHING COMPANY
suppliers indexed by their products and services.
001_BSD_19_Cover.indd 1 2/13/2019 5:13:10 PM
SNAC WORLD*
Published bi-annually, SNAC World is the official journal of SNAC
International. Issues include the Official SNAXPO Show Issue and the
Official State of the Snack Industry. In both issues, there are many
advertising and sponsorship opportunities to promote your company
and products as well as support SNAC International and its publication.
Visit advertising.bakingbusiness.com/specs for rates and specs.
*Separate media guides available for all affiliated media products
2020
EDITORIAL CALENDAR
TOPICS JANUARY FEBRUARY MARCH APRIL MAY JUNE
» Industry
SPECIAL » Interpack » Artisan » Consumer
Confidence » E-Commerce
REPORTS Preview Inspiration Mythbusting
Survey
2020 BAKING & SNACK DIRECTORY AND BUYERS GUIDE
MARKET
» Donut » Pizza » Tortilla » Snack » Bagel
TRENDS
FORMULATING » Protein » Antioxidants » Texture » Whole Grains » Sweeteners
R&D » Probiotics » Fiber » Fats and Oils » Colors, Flavors » Gluten-Free
» Snack » Artisan » Premium » Sweet Good » Donut
PROCESSING Processing Bread Tech Cookie Tech Processing Processing
» Pan Glazing » Ingredient » Ovens
EQUIPMENT » Depositing
» Conveying » Mixing
Handling » Cooling/Freezing
» Production » Predictive/
OPERATIONS Management/ » Line Isolation » Site Selection » Certifications Preventive
ERP Maintenance
» Weighing/
PACKAGING » Reclosability
Scaling
» Snack Packaging
DISTRIBUTION » Trays/Baskets » Vehicles
» TIA
SHOW PREVIEWS » ABA » AACC
» IFT
» ASB BAKING
SHOW » TIA
TECH » ABA » BEMA » IFT
DISTRIBUTION » INTERPACK
» SNAXPO
CLOSE DATES 12/16/19 1/15/20 2/14/20 3/16/20 4/15/20 5/15/20
IN THIS ISSUE: OVENS • CONVEYING • FATS & OILS
IN THIS ISSUE: IBIE PREVIEW • ANCIENT GRAINS • SIFTING IN THIS ISSUE: CENSUS REPORT • FIBER • SNACK TECHNOLOGY IN THIS ISSUE: SWEETENERS • SPECIALTY BREAD • INGREDIENT HANDLING
1979 - 2019
1979 - 2019 1979 - 2019
FEBRUARY 2019 www.bakingandsnack.com MARCH 2019 www.bakingandsnack.com APRIL 2019 www.bakingandsnack.com MAY 2019 www.bakingandsnack.com
® ® ® ®
A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production,
packaging and distribution of grain-based foods. packaging and distribution of grain-based foods. packaging and distribution of grain-based foods. packaging and distribution of grain-based foods.
INTERNATIONAL PAN PEPIN
C-STORE
DEFYING THE ODDS
DELIGHTS COOKIE TECH
TRENDS
THE PURSUIT OF EXCELLENCE Tips for solving processing challenges
A new playground
for innovation
Equipment Wyandot Leclerc Food Safety
Trends Survey Snacks Foods Series
001_BS_Feb19_cover.indd 1 2/7/2019 1:24:13 PM 001_BS_Mar19_Cover.indd 1 3/6/2019 3:41:35 PM 001_BS_Apr19_Cover.indd 1 4/2/2019 4:09:14 PM 001_BS_May19_cover.indd 1 5/7/2019 11:03:38 AM
THE KNOWLEDGE AUTHORITY FOR THE
DEVELOPMENT, PRODUCTION, PACKAGING AND
DISTRIBUTION OF GRAIN-BASED FOODS.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
» STEM for
» Ops Exec
» Social Enterprise » Cannabis/CBD » Incubators » Sustainability Workforce
of the Year
» Development
» Pastry » Cake/Muffin » Pretzel » Cookie » Bread » Gluten-Free
» Egg Replacers » Emulsifiers » Fats and Oils » Dairy/Eggs » Sugar Reduction » Chemical Leavening
» Sourcing/
» Fortification » Inclusions » Sodium Reduction » Plant-based Protein » Heirloom Grains
Supply Chain
» Specialty Pan
» Pretzel Tech » Bun/Roll Tech » Pizza Processing » Cracker Tech » Pie Processing
Bread Tech
» Sheeting/ » Mixing » Ingredient
» Conveying » Ovens » Dividing
Laminating » Finishing Handling
» Minimizing
» Water Reduction » Process Flexibility » Virtual Reality » Calculating TCO » Energy Management
Downtime
» Packaging
» Metal Detection » Bagging/Closing » Bottlenecks » Horizontal F/F/S » Inline Safety
Innovation
» ASB 21
» PACK EXPO
» SNAXPO 21
» AACC » PACK EXPO
6/15/20 7/15/20 8/14/20 9/15/20 10/15/20 11/16/20
IN THIS ISSUE: ENZYMES • LATIN AMERICA • MIXING IN THIS ISSUE: FORTIFICATION • CONVEYORS • FOOD SAFETY SERIES IN THIS ISSUE: FOOD SAFETY • CAKE TECH • EUROPEAN TRENDS IN THIS ISSUE: FATS & OILS • MIXING • EMPLOYEE SAFETY
1979 - 2019
1979 - 2019 1979 - 2019 1979 - 2019
SEPTEMBER 2019 www.bakingandsnack.com
JUNE 2019 www.bakingandsnack.com JULY 2019 www.bakingandsnack.com AUGUST 2019 www.bakingandsnack.com
Vol. 41, No. 5
® ® ® ®
A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production, A SOSLAND PUBLICATION The knowledge authority for development, production,
packaging and distribution of grain-based foods. packaging and distribution of grain-based foods. packaging and distribution of grain-based foods. packaging and distribution of grain-based foods.
KLOSTERMAN
DOUGHNUT
UPPING BAKING CO.
THE GAME GOLD
MAKING HISTORY
ENZYMES • LATIN AMERICA • MIXING
PEDDLER
STANDARD
BUD’S BEST COOKIES
EXPANDING IN THE EAST
Changing the Game
Food International Middle East
Safety Trends: Asia
Chabaso
JUNE 2019
Trends
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TARGETED E-NEWSLETTERS BAKING & SNACK UPDATE INTERNATIONAL UPDATE A must-read weekly e-newsletter, E-mailed weekly to Baking & Snack Update covers subscribers worldwide, the timely news, technology, International Update features and events of the e-newsletter offers the most grain-based foods industry. pertinent headlines and articles This is our most comprehensive from around the world. In newsletter that informs and addition, readers can gain educates the Baking & Snack knowledge through exclusive audience between the monthly reports from industry experts print issues. such as Euromonitor and Mintel. Leaderboard (728 x 90) & (320 x 50)* pixels $2,800 Leaderboard (728 x 90) & (320 x 50)* pixels $2,200 Medium Rectangle 1, 2 or 3 (300 x 250) pixels $2,800 Medium Rectangle 1, 2 or 3 (300 x 250) pixels $2,200 OPERATIONS UPDATE FORMULATIONS UPDATE This premier weekly e-newsletter This Baking & Snack weekly is delivered directly to executives e-newsletter is produced for in operations, engineering and top leaders involved in the plant-level management in product development chain baking and grain-based foods including titles in marketing, manufacturing. Operations Update R&D, product development, provides news and information quality control and production. on engineering, production, Formulations Update focuses packaging, maintenance and specifically on new products, sanitation topics. ingredients, R&D and formulations. Leaderboard (728 x 90) & (320 x 50)* pixels $2,800 Leaderboard (728 x 90) & (320 x 50)* pixels $2,800 Medium Rectangle 1, 2 or 3 (300 x 250) pixels $2,800 Medium Rectangle 1, 2 or 3 (300 x 250) pixels $2,800 *Mobile Size
PACKAGING UPDATE
Delivered monthly to executives
and decision makers, the
Packaging Update provides
intelligence for those involved in
all facets of grain-based foods
packaging. If your company sells
packaging materials, equipment,
services or converting/design,
advertising in this e-newsletter
is a must.
Leaderboard (728 x 90) & (320 x 50)* pixels $1,000
Medium Rectangle 1, 2 or 3 (300 x 250) pixels $1,000
NEW!
INNOVATIONS UPDATE INNOVATIONS
UPDATE
Innovations in grain-based
foods are always of high interest
to our readers. The all-new
Innovations Update is delivered
monthly and focuses specifically
on the latest advancements in
the industry. Updates include
products/packaging equipment,
ingredients, new patents,
innovation centers and more.
Leaderboard (728 x 90) & (320 x 50)* pixels $1,000
Medium Rectangle 1, 2 or 3 (300 x 250) pixels $1,000
DIGITAL
PROPERTIES
WEBSITE POSITIONS
LEADERBOARD
INLINE MEDIUM
_______________________________
_______________________________
INTERSTITIAL
RECTANGLE
_______________________________
_______________________________
_______________________________
MEDIUM
_______________________________
MEDIUM
RECTANGLE 1 RECTANGLE 2
_______________________________
___________________
Leaderboard Inline Medium Rectangle Medium Rectangle 1 Medium Rectangle 2 Interstitial
Regular Size: 728x90 pixels Size: 300x250 pixels Size: 300x250 pixels Size: 300x250 pixels Size: 640x480 pixels
Expandable Size: 728x200 pixels
Mobile Size: 320x50 pixels
Ad Rates Inline Medium Medium Interstitial
(per month) Leaderboard
Medium Rec. Rectangle 1 Rectangle 2 (per week)
Regular $2,400 $2,625 $2,625 $2,400 $3,525
Expandable $2,900 N/A N/A N/A N/A
Visit advertising.bakingbusiness.com for a complete list of specs.
CUSTOM
DIGITAL MEDIA
E-MAIL BLASTS E-ZINES
E-mail blasts are an effective Spotlight your company’s technology or service by
way to deliver targeted, direct showcasing how it addresses a current consumer trend
messages to your customers in the marketplace or how it solves baking companies’
and prospects. Introduce new challenges. Sharing the details behind success stories
products and announce special from the perspective of your past or current customers,
offers through these e-mail supplemented by input from your company’s subject
messages that also create matter expert, creates a credible, multi-media platform
leads and drive qualified traffic for informing your customers while enticing them with
to your website. a call to action.DIGITAL EDITION
In addition to the printed version of Baking & Snack, all monthly and special issues are available via digital edition on
BakingBusiness.com. The digital edition is easy to access and delivers pages in a flip-book format. Your advertisement
appears just as it does in the print version, plus e-mail and web addresses in the ads are live links. Video and other
enhancements are available to make your print ad come alive. Digital edition monthly sponsorships are also available
with the opportunity to include your company video e-mercial, skyscraper and banner.
Video E-mercials* Digital Edition Sponsorship*
Monthly Sponsorship Wide Skyscraper & Banner
$5,500 (includes e-blast and $3,800/month
newsletter promotion)
SKYSCRAPER
Video
*The wide skyscraper is viewable next to every page of the digital edition. In addition, E-mercial
this sponsorship includes a banner ad as part of the digital edition e-mail alert for the
sponsored month. Wide skyscraper and video/intro page do not appear on mobile/HTML5
versions of digital edition.
Advertisement Enhancements
Baking & Snack offers a variety of opportunities to make your message stand out by reinforcing your print advertisement. For
more information, please speak with your sales representative.**
• Ad Page Video • Audio Clip
• Bellyband • Gatefold
• Animated Ad
**Additional charge for creative development
Visit advertising.bakingbusiness.com for more information.
WHITE PAPERS VIDEO E-MERCIALS PODCASTS CUSTOM PUBLISHING
BakingBusiness.com will Baking & Snack offers the In this unique sponsorship Create distinctive, high-
host your white paper and custom promotion of your opportunity, Baking & Snack profile opportunities through
promote it to a pre-selected, videos to our audience. In hosts candid conversations custom print or digital
targeted audience. Hosting addition to being a dynamic, with industry leaders about media projects. Baking &
includes a reference on the high-impact promotional tool, pressing issues impacting Snack will work with you to
white paper listing page and these can be presented in commercial baking today. deliver a wealth of custom
a dedicated detail page. many ways to your target marketing solutions with
customers and prospects. creativity, professionalism
These videos have been and credibility.
highly effective at generating
views/leads.2020 PRINT RATES
PRINT
Baking & Snack Baking & Snack Directory and Buyers Guide
Ad Rates 1x 6x 12x Ad Rates 1x 6x* 12x *
Page $6,525 $5,700 $4,900 Page $8,650 $8,400 $7,050
1/2 H $3,925 $3,425 $2,950 1/2 H $5,175 $4,700 $4,125
1/2 V $3,925 $3,425 $2,950 1/2 V $5,175 $4,700 $4,125
1/3 H $2,950 $2,575 $2,225 1/3 H $3,900 $3,500 $3,100
1/3 V $2,950 $2,575 $2,225 1/3 V $3,900 $3,500 $3,100
Above is a list of standard ad sizes. For additional sizes, please speak *When combined with Baking & Snack issues.
to your representative. Increased frequency rates may be earned in
combination with other Sosland Publishing publications.
Other Ad Spaces
Ad Rates 1-3 4-6 7-9 10+
Classified* $155 $145 $135 $125
*Overall rate is determined per column inch (2.25” wide x 1” deep) and by frequency rate.
For marketplace ad rates, contact Lily O’Kane: (816) 968-2815 or lokane@sosland.com.
PRINT AD POSITIONS & SPECS
Full Page 1/2 Vertical 1/2 Horizontal 1/3 Vertical 1/3 Horizontal Classifieds
7” x 10” 3.375” x 10” 7” x 4.875” 2.125” x 10” 7” x 3.25” 2.25” x 1”
Trim Size: Trim Size: Trim Size: Trim Size: Trim Size: Rates are per
8” x 10.75” 4” x 10.75” 8” x 5.375” 2.75” x 10.75” 8” x 3.75” column inch.
Bleed Size: Bleed Size: Bleed Size: Bleed Size: Bleed Size:
8.25” x 11” 4.25” x 11” 8.25” x 5.625” 3” x 11” 8.25” x 4”
Live area: Minimum .375” from trim.
THE MOST TRUSTED RESOURCE FOR FOOD INDUSTRY PROFESSIONALS
®
4801 Main St., Suite 650, Kansas City, MO 64112 • 1-800-338-6201 • 1-816-756-1000 • bakingsnack@sosland.comYou can also read
