2020 PARTNERSHIP PROPOSAL - Calgary Pride
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2020 PARTNERSHIP PROPOSAL
RESPECTFULLY CONTACTS:
SUBMITTED BY:
Parker Chapple
Calgary Pride Executive Director
103-223 12 Ave SW Direct Line: (587) 966-0000
Calgary, AB T2R 0G9 Email: parker@calgarypride.ca
calgarypride.ca
Elliot Rae Cormier
Administrative Assistant
Direct Line: (403) 993-0196
Email: elliot@calgarypride.ca
ABOUT CALGARY PRIDE With more than 40 years of history, Calgary Pride is a volunteer led, non-profit organization with significant roots in Calgary and passionate commitment to the communities we serve. Calgary Pride’s mandate is to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. To do this we endeavour to build strong community partnerships, implement ongoing year round programming and produce the 4th largest Pride celebration in Canada. In order to achieve success we rely upon the generous support of our members and community partners. You ensure that we can continue to offer a free annual celebration of diversity to all Calgarians. And your investment allows us to offer enhanced programming throughout the year, bringing us closer to a city free from discrimination against gender identity, gender expression, and sexual orientation.
We believe that partnerships such as yours are monumentally impactful in fostering strong community connections, and continue to fortify the human rights movement. We take great care in working with our partners to curate engagement and recognition strategies that speak to the core values of both organizations, and that convey this authentically to the LGBTQ2S+ community and their allies.
THE POWER OF PARTNERING WITH PRIDE
100K
INDIVIDUALS TOOK PART
7,711
OUT OF TOWN VISITORS
$3.4M $2.7M
VISITOR & OPERATIONAL INCREASE IN ALBERTA GDP
IN THE 2019 CALGARY TRAVELED 100+ KM SPENDING
PRIDE FESTIVAL TO CALGARY
587
SUPPORTING VOLUNTEERS
177
APPLICANTS WALKED IN THE
117
MARKETPLACE
194
PERFORMANCES BY
WITH 1800 HOURS 2019 PRIDE PARADE WITH OVER VENDORS LGBTQ2S+ ARTISTS IN 2019
8000 PARTICIPANTS
“
The parade
was wonderful to
participate in and
staff were super “
I think it had to be the
happiest two hours “
“
accessible for all
our questions! of my life! I’ve never
Awesome!
Something for
everyone. It felt
been to an event
“
great knowing
where everyone was so there were places
accepting. You could Loved
“
feel the love in the air. “
to breastfeed and
everything!
“
everything!
2019 BETWEEN JULY 1ST TO SEPT 1ST
505M
EVENT EXPOSURE: MEDIA HITS TOTAL REACH IN TRADITIONAL MEDIA
Over 500 traditional media hits across canada in 2019 between July 1st and September 1st including:
31
HITS FROM CBC
25
HITS FROM
53
HITS FROM
13
HITS FROM
64
HITS FROM
24
HITS FROM
11
HITS FROM
GLOBAL NEWS THE CALGARY 660 NEWS THE CALGARY SUN THE EDMONTON SUN CTV CALGARY
HERALD NEWS
2019
EVENT EXPOSURE
tv & print media
ALSO FEATURED IN/ON: 660
News Calgary, CTV News Calgary
Edmonton Journal, 680 News,
Edmonton Sun, CBC News, CBC
Calgary, Calgary Star Metro, Yahoo!
News Canada, Toronto Star, The
GLOBAL NEWS CALGARY Province, Deloraine Times and
As one of the countries BREAKFAST CALGARY HERALD Star, LiveWire Calgary, Narcity, City
CALGARY SUN
premiere conventional TELEVISION CALGARY The Calgary Herald has News 1130, Grande Prairie Daily
Covering news and
networks, Global Television 2011 AMPIA WINNER – 417,000 readers per Herald Tribune, Indigenous Lands
views in Winnipeg and
reaches 97.7% of English- Alberta's Best News & week and 6.6 Million and Resources Today, Nation Talk,
Manitoba since 1872.
speaking Canada. Information Series. page views per month. The Canadian Business Journal,
Canadian Insider, and many more.
2019
SOCIAL MEDIA ANALYTICS
facebook 1.3M
IMPRESSIONS
6.7K
REACTIONS
1.3K
SHARES
619
COMMENTS
twitter 303.7K
IMPRESSIONS
12K
LINK CLICKS
435
RETWEETS
1.5K
LIKES
instagram 11.3K
LIKES
268
COMMENTS
6.1K
FOLLOWERS
CALGARY
PRIDE WEEK
AUGUST 28TH - SEPTEMBER 6TH
Pride is at
Calgary Pride continues to be the fourth its essence a
largest and fastest growing Pride festival celebration
in Canada, and is uniquely positioned to
continue doing so.
of resiliency,
community
As the last major city in the calendar and love.
year to host Pride, and in recognizing the
devastating impacts of COVID-19, our
This year,
organization has created a dynamic virtual
engagement plan, technology solution,
will be no
and business revitalization strategy. different.#OUrPride 2020 2020 has been a year of unparalleled challenges for every body and every organization, and the gender and sexually diverse community has been disproportionately affected. This is where Calgary’s entrepreneurial spirit can make a huge difference. Between August 28 and September 6, we invite you to host group activities, trivia nights, park hikes, backyard barbecues, watch parties, art or history walks, or whatever other creative idea you have! Make it welcoming, easy for people to participate, and fun – but you must stay within the Alberta Restrictions on Gatherings as they are defined during Pride Week. We ask that your #OurPride initiative includes a fundraising component for attendees that might be in a position to support Calgary Pride’s efforts to make our great city more diverse, inclusive, and safer for members of the gender and sexually diverse community. This is not just a Pride celebration. This is all of us, together, for Calgary Pride.
Calgary pride goes Virtual!
Calgary Pride is pleased to be curating a truly
impressive program of live streaming and pre- Viewers will not only
recorded content for this year’s 30th Anniversary. be able to watch the
programming, but can
Leading up to and during Calgary Pride week, comment and meet with
Calgary Pride will broadcast performances from one another.
Canada's best and brightest LGBTQ2S+ artists,
diversity workshops, community newscasts, and Connected,
interviews — all free to the public. safe,
This programming will be streamed
and
simultaneously to YouTube, Facebook, Twitter, celebratory,
LinkedIn, and Twitch, and includes integration to this is
our website. This, in combination with our rigorous
online advertising and in partnership with traditional
Calgary
media partners, ensures that we have the widest pride.
possible reach that is both accessible and engaging.
We will also be introducing our own Calgary Pride
App, available in the iOS App Store and Google Play. Phone mockups
for demonstration
purposes onlyLearning Series
Calgary Pride will be offering a variety of
workshops that will be open to the public
on multiple diverse topics geared towards
effective ally-ship within LGBTQ2S+ community.
These workshops endeavour to create bridges
of understanding about our diverse community.
This includes a deep dive into the language
developed and used by the community
surrounding identity and self-expression,
expands on the context of the historical
LGBTQ2S+ rights movement and how it impacts
us today and tracks how these developments
continue to shape the world that we live in.
Sample promo of one of the workshops.
The workshops will also explore the many
ways to engage in effective allyship, both in and sexually diverse community. understanding of how they can
a personal and professional context and will support co-workers, family members
leave participants with practical tools to help The workshops are open to anyone and neighbours as we create a more
develop new relationships with the gender who is looking to create a deeper empathetic and connected world.THE MARKETPLACE
The Marketplace has always taken
shopping local to a whole new level. It’s
a well-loved community space offering
artisanal products, information on
community resources, and more. The
main attraction is the services of our
partners and businesses large, small, and
anywhere in between.
This year we will be hosting this on a
virtual platform, not only on parade
day, but for the entirety of Calgary
Pride week.
Website and merchandise mockups for demonstration purposes onlyTELLING YOUR STORY Sharing the stories of our partners is a powerful and important aspect of our partnerships. It allows us to convey with the LGBTQ2S+ community and broader public your organizations, values, and dedication to engagement and authentic allyship, while also providing visibility and recognition to those who work within your organization. From diversity training, to including pronouns in your email signature, to hosting your employee Pride Brunch, or photos of your all gender washroom signs, we are dedicated to collaborating with you on these initiatives, or further supporting those that you have already engaged in, and sharing your commitment to supporting community with the world.
PARTNERSHIP OPPORTUNITIES
Opportunities to partner with Recognition Strategies Diamond Platinum Gold Silver Bronze
Calgary Pride are as varied as $15,000 $10,000 $7,500 $5,000 $2,500
the gender and sexually diverse
Industry exclusivity in naming
communities we serve.
Unique opportunity to brand an element of the festival
This is a standard sponsorship
“Community Shout-out” talk segment on-stream/in-video
deck for the Calgary Pride Parade
and Festival. Please use this as a Logo representation on all printed materials
springboard for your community
Recognition through Calgary Pride social media channels 5 posts 3 posts 2 posts 1 posts
investment and brand recognition
ideas. We look forward to exploring Scripted Ad in weekly Newscast 3 2 2 1
your goals and how we can work
Colour banner ad in Calgary Pride App
and celebrate diversity, equity and
inclusion together. One free exhibit booth space in Virtual Market
Interested in supporting Calgary One free parade entry TBA TBA TBA TBA TBA
Pride all year round? The following Use of the Official Calgary Pride logo
pages outline some of our year round
Logo in Calgary Pride App
programming and events that occur
outside of the Pride Parade & Festival. Logo on Sponsorship page of the Calgary Pride websiteREADING WITH ROYALTY YEAR-ROUND PROGRAM In partnership with the Calgary Public Library, Calgary Queer Arts Society and ATB Financial, Reading with Royalty celebrates diversity and encourages children to look beyond gender stereotypes and embrace exploration of self. In this year round program participants are able to experience those who glamorously interpret gender expression and imagine a colourful world where people can express their identity freely. Join us in sparking imagination and celebrating inclusion at this family-friendly story-time program, led by local drag Monarchy, and produced monthly at libraries around the city and at a variety of community events.
EVOLVE:
PRIDE AMPLIFIED
NOVEMBER 2020
This initiative is one part programming for queer kids, one part
fundraising gala for city-wide programs in support of mental
health and resiliency building programs for queer youth; our
organization was overjoyed with the enthusiasm we heard from
adults and kiddos alike. Last year we raised $55,000 to support our
very own Reading with Royalty program and charitable partners,
The Skipping Stone Foundation, Camp Fyrefly and Calgary Queer
Arts Society who are creating amazing spaces and experiences for
queer youth each and every day! This year we are also supporting
The Boys & Girls Clubs of Calgary who provide the only support for
homeless LGBTQ2S+ Youth in Calgary.
Attending and supporting Evolve: Pride Amplified sends a
bold message to queer youth that they are loved, valued
and welcome, and that we need them as part of a diverse,
compassionate and culturally vibrant landscape in Calgary
Calgary Pride presents...
a Gala event featuring Too Attached & Le Cirque de la Nuit
Supporting city-wide programs for LGBTQ2+ youth
May 25, 2019 Arts Commons
VIP Experience @ 5:30 General Admission @ 6:30
Tickets at artscommons.ca/whats-onQUEERLY FESTIVE: DINNER & SHOW DECEMBER 2020 As winter settles itself in each year and the holiday season comes into full swing, we understand that it can become an incredibly difficult time for some. Many members of the LGBTQ2S+ community find themselves displaced and without family, which is further exacerbated during Christmas. To combat this, we are pleased to produce annually a holiday dinner and show, with entry by donation. We want to ensure that each and every person within our community has an opportunity to take part, connect with friends, meet new ones, and celebrate our diversity!
OUR TEAM
The Pride Calgary Planning STAFF
Committee operates as a Parker Chapple Derrick German
volunteer run organization, They/Them He/Him
including a volunteer Board Executive Director Director of Human Resources
of Directors, 60 Committee
Members, and three paid Elliot Rae Cormier Arif Hirani
staff. They all are collectively They/Them He/Him
responsible for the planning Administrative Assistant Director at Large
and execution of the annual
Calgary Pride Parade, Pride BOARD OF DIRECTORS Dallas Henault
in the Park Festival, and Shone Thistle He/Him
ongoing annual collaborative She/Her Director at Large
programs such as Reading President
with Royalty, Memorial Park Subi Subramani
Pride, the Queerly Festive Bailey Ady (née Mullen) She/Her
Dinner & Show, and Evolve: She/Her Director at Large
Pride Amplified. VP of Marketing & Tourism
Patty Anasco
Jay Fajardo She/Her
He/Him Director at Large
VP of ProgrammingThere is no doubt that COMMITTEE LEADERS
our volunteers are Aaron Baranec Justin Zalewski
the backbone of our He/Him He/Him
organization. Accessibility Parade Logistics
Calgary Pride has Rachel Peters Mo Rose
over 60 volunteer She/Her They/Them
committee members, Accessibility Site Operations
working year round
with our Committee Lysh Donaldson-Glover Robyn Craig
Leaders to support He/Him/They/Them She/Her
our core programming Arts & Culture Volunteer Engagement
and feature Pride
Parade & Festival. Jeremy Chapdelaine Ranee Drader
He/Him She/Her
Community Engagement Youth Engagementthank you
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