2021 Calgary Pride PARTNERSHIP PROPOSAL
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2021 Calgary Pride PARTNERSHIP PROPOSAL
CONTACTS:
Hasina Juma (She/Her)
RESPECTFULLY Director of Organizational Change
SUBMITTED BY: Direct Line: (780) 218-9844
Email: hasina@calgarypride.ca
Calgary Pride
Elliot Rae Cormier* (They/Them)
Calgary Pride calgarypride.ca
Development and Membership Manager
Direct Line: (403) 993-0196
Email: elliot@calgarypride.ca
*On leave, planned return to work in late June 2021
Kathleen Jessiman (She/They)
Marketing and Fund Development Coordinator
Email: kathleen@calgarypride.ca
ABOUT CALGARY PRIDE With more than 40 years of history, Calgary Pride is a volunteer led, non-profit organization with significant roots in Calgary and passionate commitment to the communities we serve. Calgary Pride’s mandate is to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. To do this we endeavour to build strong community partnerships, implement ongoing year round programming and produce the 4th largest Pride celebration in Canada. In order to achieve success we rely upon the generous support of our members and community partners. You ensure that we can continue to offer a free annual celebration of diversity to all Calgarians. And your investment allows us to offer enhanced programming throughout the year, bringing us closer to a city free from discrimination against gender identity, gender expression, and sexual orientation.
We believe that partnerships such as yours are monumentally impactful in fostering strong community connections, and continue to fortify the human rights movement. We take great care in working with our partners to curate engagement and recognition strategies that speak to the core values of both organizations, and that convey this authentically to the 2SLGBTQ+ community and their allies.
CALGARY
PRIDE WEEK
AUGUST 27TH - SEPTEMBER 6TH
Calgary Pride continues to be the fourth
largest and fastest growing Pride festival
in Canada, and is uniquely positioned to Pride is at
continue doing so. its essence a
celebration
2020 was a landmark year for Calgary
Pride, not only because of our 30th
of resiliency,
Anniversary, but because the COVID-19 community
pandemic saw us sashaying into realms of and love.
event production that were brand new to
our team just one year ago.
This year,
As the last major city in the calendar will be no
year to host Pride, and in recognizing different.
the continuing impacts of COVID-19, our
organization has created a dynamic virtual
engagement plan, technology solution,
and business revitalization strategy.
B!G PRIDE
We Don’t Pivot, we SASHAY!
Wednesday Calgary Pride 2021 will be celebrated from your homes, at
Sept/1 • 6pm - 12am businesses, in the streets and from your cars at the B!G ART
Movie Night 1 Drive-in!
In true Pride style, we are excited to be offering a series of
Thursday
events that delight, excite, capture, captivate and most
Sep/2 • 6pm - 12am
importantly CELEBRATE our community.
Theatre Night
Not quite ready to mingle in public? no problem! We will be
Friday broadcasting this programming on our social media platforms!
Sep/3 • 6pm - 12am Be sure to download our app so you don’t miss a moment! And
Music Night remember, together #WeAreCalgaryPride
Saturday
Sep/4 • 3pm - 12am
18+ Show: Circus
Sunday
Sep/5 • 3pm -12am
Parade Day
Calgary pride goes Virtual (again)!
Calgary Pride is pleased to be curating a truly
Viewers will not only
impressive program of live streaming and pre-
be able to watch the
recorded content for this year’s Festival.
programming, but can
comment and meet with
Leading up to and during Calgary Pride week,
one another.
Calgary Pride will broadcast performances from
Canada's best and brightest 2SLGBTQ+ artists,
community newscasts, and more — all free to the Connected,
public. safe,
This programming will be streamed
and
simultaneously on Twitch and other platforms celebratory,
as copyright allows, including integration to our this is
website. This, in combination with our rigorous Calgary
online advertising and in partnership with traditional
media partners, ensures that we have the widest
pride.
possible reach that is both accessible and engaging.
We will also be relaunching the Calgary Pride App,
Phone mockups
available in the iOS App Store and Google Play. for demonstration
purposes only
The Weekly Pride Cast Good morning, afternoon, and evening, Calgary! Calgary Pride will stream a weekly 10- to 20-minute pre-recorded community newscast on our social channels leading up to Pride Week. Hosted by a rotating cast of local 2SLGBTQ+ artists and community leaders, the weekly Pride Cast will create space for visibility and connection at a time where our community needs it most. Content includes community events and resources, pride updates, business shoutouts, partner stories, interviews, local queer history, and more, all in the voices and stylings of artists and leaders who are well-known and well-respected in Calgary’s 2SLGBTQ+ community. Check out past episodes on our YouTube channel!
THE MARKETPLACE
The Marketplace has always taken
shopping local to a whole new level. It’s
a well-loved community space offering
artisanal products, information on
community resources, and more. The
main attraction is the services of our
partners and businesses large, small, and
anywhere in between.
This year we will be hosting this on a
virtual platform, not only on parade
day, but for the entirety of Calgary
Pride week.
Website and merchandise mockups for demonstration purposes only
#OUrPride 2021 2021 has been a year of unparalleled challenges for everybody and every organization, and the gender and sexually diverse community has been disproportionately affected. This is where Calgary’s entrepreneurial spirit can make a huge difference. Between August 27 and September 6, we invite you to host group activities, trivia nights, park hikes, backyard barbecues, watch parties, art or history walks, or whatever other creative idea you have! Make it welcoming, easy for people to participate, and fun – but you must stay within the Alberta Restrictions on Gatherings as they are defined during Pride Week. We ask that your #OurPride initiative includes a fundraising component for attendees that might be in a position to support Calgary Pride’s efforts to make our great city more diverse, inclusive, and safer for members of the gender and sexually diverse community. This is not just a Pride celebration. This is all of us, together, for Calgary Pride.
READING WITH ROYALTY YEAR-ROUND PROGRAM In partnership with the Calgary Public Library, Reading with Royalty celebrates diversity and encourages children to look beyond gender stereotypes and embrace exploration of self. In this year round program participants are able to experience those who glamorously interpret gender expression and imagine a colourful world where people can express their identity freely. Join us in sparking imagination and celebrating inclusion at this family-friendly story-time program, led by local drag Monarchy, and produced monthly at libraries around the city and at a variety of community events. This is the first program of its kind in Alberta that introduces the concepts of gender identity and gender expression to kids under age 12, with an audience of almost 5,000 kiddos to date. Offered online until we can meet in person again! Private bookings are available! If your ERG wants to host an event for families with kids (and kids at heart), please visit the Calgary Pride website for more information.
QUEERLY FESTIVE: DINNER & SHOW DECEMBER 2021 (tentatively) As winter settles itself in each year and the holiday season comes into full swing, we understand that it can become an incredibly difficult time for some. Many members of the 2SLGBTQ+ community find themselves displaced and without family, which is further exacerbated during Christmas. To combat this, we are pleased to produce annually a holiday dinner and show, with entry by donation. We want to ensure that each and every person within our community has an opportunity to take part, connect with friends, meet new ones, and celebrate our diversity!
THE POWER OF PARTNERING WITH PRIDE
61
HOURS OF LIVE STREAMING
AND BROADCASTING OVER
31K
ONLINE VIEWERS TUNED
IN TO OUR VIRTUAL
59
#OURPRIDE SUPPORTING
LOCAL ORGANIZATIONS
102
FREE LEARNING SERIES
WORKSHOPS FACILITATED
10 FESTIVAL DAYS BROADCAST BY 83 SPEAKERS FROM 37
ORGANIZATIONS
2.4K
VOLUNTEER HOURS
FROM 139 VOLUNTEERS
231
PARTICIPATING 2SLGBTQ+
ARTISTS AND ENTERTAINERS
$25K
RAISED THROUGH
#OURPRIDE INITIATIVES
1.8K
WORKSHOP ATTENDEES
FROM 3,553 SESSION
AND ONLINE AUCTION
REGISTRANTS“
Great job to the whole
Calgary Pride team “
Online made it so
“
for turning a subpar
situation into an
much more accessible.
In other years when
“
amazing opportunity
to connect in new ways. attendance is in person,
I am limited due to work
This was the first
year I finally beat my
‘imposter syndrome’
“
or other things so I can in the 2SLGBTQ+
community, and I have
only participate in very Thank you for the gift
few events. This allowed
me to take in so
“
to thank Calgary Pride
for that!
“
of knowledge & sharing.
“
much more.Social Media Analytics July 1 , 2020 – September 6 , 2020
2020
Facebook @calgarypride
9.8K Impressions
7.9K Reactions
SOCIAL MEDIA ANALYTICS 862 Shares
978 Comments
975 Link Clicks
TOP POST:
top facebook post:
facebook 795K
impressions
22K
engagements
29K
FOLLOWERS
instagram 195K
impressions
11K
engagements
8.5K
followers
twitter 191K
impressions
1K
engagements
8.2K
followers
linkedin 15K
impressions
444
engagements
353
followers310 Retweets
728 Likes
25 Replies
TOP TWEET:
top instagram posts:2020 300M
BETWEEN JULY 1ST TO SEPT 1ST
EVENT EXPOSURE: MEDIA HITS
Over 290 traditional media hits across Canada between July 1st, 2020 and September 6th, 2020
TOTAL REACH IN TRADITIONAL MEDIA
with a total reach of 299.73 million in traditional media.
Event Exposure: TV Media July 1st, 2020 – September 6th, 2020to-sponsor-ourpride-business-initiative
• https://globalnews.ca/video/7305616/calgary-pride-week-gets-underway
2020• https://globalnews.ca/video/7288300/tour-calgarys-most-significant-lgbtq-
landmarks
EVENT EXPOSURE: MEDIA HITS
Event Exposure: Print Media July 1st, 2020 – September 6th, 2020
ALSO FEATURED IN:
Global News, Markets
Insider, Business Insider,
CBC News, ICI Radio
Canada, Narcity, Global
Newswire, Market
Screener, Wallstreet
Online, Calgary Herald,
CTV Calgary News, CTV
Toronto, Edmonton
Journal, Yahoo! News
Canada, The Chronicle
Herald, University of
Calgary News, To Do
Canada, MSN Canada,
and many more.
Also featured in: Global News, Markets Insider Business Insider, CBC News, ICI Radio
Canada, Narcity, Global Newswire, Market Screener, Wallstreet Online, Calgary Herald,
CTV Calgary News, CTV Toronto, Edmonton Journal, Yahoo! News Canada, The Chronicle2020
website
stats 1.75M 136K
impressions pageviews
31.7K 53.7K 28K
clicks users Homepage
10.2K 6.9K
festival 2020 live
10.4K 5.3K 3.4K
Program Guide ourpride learning series2020
app
stats 138K
screen views
7.9K 2.5K
sessions
32.8K 1.4K
Downloads
ad views ad clicks
1.05K 14.8K
tracks played notifications sent
69%
Android users
31%
apple ios usersTELLING YOUR STORY Sharing the stories of our partners is a powerful and important aspect of our partnerships. It allows us to convey with the 2SLGBTQ+ community and broader public your organizations, values, and dedication to engagement and authentic allyship, while also providing visibility and recognition to those who work within your organization. From diversity training, to including pronouns in your email signature, to hosting your employee Pride Brunch, or photos of your all gender washroom signs, we are dedicated to collaborating with you on these initiatives, or further supporting those that you have already engaged in, and sharing your commitment to supporting community with the world.
#ProudPartners sample posts
Pride is at its essence a celebration of resiliency, community and love. This year, is no different.
PARTNERSHIP OPPORTUNITIES
Opportunities to partner with Recognition Strategies Diamond Platinum Gold Silver Bronze
Calgary Pride are as varied as $15,000 $10,000 $7,500 $5,000 $2,500
the gender and sexually diverse Unique opportunity to brand an element of the festival
communities we serve.
Full page launch ad in Calgary Pride App
This is a standard sponsorship
B!G Art Activation
deck for the Calgary Pride Parade
and Festival. Please use this as a Name & logo recognition in the weekly Pride Cast
springboard for your community Inclusion in #ProudPartners live D&I panel during Pride Week
investment and brand recognition
ideas. We look forward to exploring Logo representation on all printed materials
your goals and how we can work Recognition through Calgary Pride social media channels 4 posts 3 posts 2 posts 1 posts
and celebrate diversity, equity and
Colour banner ad in Calgary Pride App
inclusion together.
One free exhibit booth space in Virtual Market
Interested in supporting Calgary
Pride all year round? The following One free virtual parade entry
pages outline some of our year round Use of the Official Calgary Pride logo
programming and events that occur
outside of the Pride Parade & Festival. Logo in Calgary Pride App
Logo on Sponsorship page of the Calgary Pride websiteOUR TEAM
STAFF BOARD OF DIRECTORS The Pride Calgary
Hasina Juma Shelby Dewhirst Planning Committee
She/Her She/Her operates as a volunteer
Director of Organizational Change Interim Chair run organization, including
a volunteer Board
Parker Chapple Jonah Ardiel of Directors, over 60
They/Them He/Him volunteers, and three year-
Director of Business Development Officer round paid staff. They all
are collectively responsible
Elliot Rae Cormier Jenn Galandy for the planning and
They/Them She/Her execution of the annual
Development & Membership Manager Officer Calgary Pride Parade,
Pride in the Park Festival,
Sumit Munjal Kevin Jowsey and ongoing annual
He/Him/They He/Him collaborative programs
Manager of Production & Programming Officer such as Reading with
Royalty, Memorial Park
Kathleen Jessiman Gordon Procyk Pride, the Queerly Festive
She/They He/Him Dinner & Show, and Evolve:
Marketing & Fund Development Coordinator Officer Pride Amplified.
Hayden McHugh
They/Them
Special Events & Marketing CoordinatorThere is no doubt that GET INVOLVED WITH CALGARY PRIDE
our volunteers are Calgary Pride’s volunteer Board of Directors recruits
the backbone of our for open positions on a rolling basis. Want to make
organization. a positive impact on 40 years of queer (and
counting!) in Calgary? Contact the Board via email
Hundreds of volunteer at board@calgarypride.ca for information on
hours from fabulous openings and how to apply.
folks, including our
Board of Directors, Want to make some seasonal magic? Grab some
contribute to the friends from your ERG or make some new ones along
success of Calgary the way and watch out for Pride Festival volunteer
Pride’s year round applications to open on the Calgary Pride website.
programming and
our annual Parade &
Festival.thank you
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