2020 The Artemis Charitable Foundation

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2020 The Artemis Charitable Foundation
The Artemis
Charitable Foundation


           ANNUAL REVIEW
2020 The Artemis Charitable Foundation


                            It is a pleasure to welcome you to the 2020         134 staff took on challenges to raise £58,000
                            Artemis Charitable Foundation Review.               for our food distribution charity of the year
                                                                                Trussell Trust; efforts by 127 staff and family

>                           What a year it has been. Life has been turned
                            upside down and challenged us all in many
                            uncomfortable ways. But for the charitable
                                                                                raised £50,000 for NHS Charities Together,
                                                                                doubled to £100,000 with a donation from
                                                                                Artemis LLP; and 75 staff formed teams and
                            sector it has been brutal. Income has been          took on challenges to raise almost £9,000 for
                            decimated by the loss of revenue from               SANE, our core mental health charity. This
                            sponsored events and fundraising dinners,           speaks volumes for the culture of connection
                            while at the same time demand for charitable        and care that exists across our business.
                            services has soared across the board.
                            Regrettably it seems inevitable that many           This Review does not cover all that the
                            small charities will fail to survive this extreme   Foundation does on your behalf, but it shines
                            challenge, but inspiringly time and time            a spotlight on areas we hope you will find of
                            again we have witnessed individual charities        interest. Early in 2021 we will be launching a
                            strategically pivot their business models           new initiative aimed at letting you fast track
                            to successfully and quickly adjust to the           donations to micro-charities you know and
                            current new world order. There is no hiding         value. More on that soon.
                            place at the moment and whether it be in the
                            commercial or charitable sectors, the quality       In the meantime I hope you enjoy reading the
                            management teams are now easier to spot.            pages ahead, and as always if you have ideas
                                                                                on what we are doing or what you think we
                            Our focus this year has been on the charities       could be doing please let any of the Trustees
                            we know well, and we have been in constant          or Marisa know.
                            contact to provide the most vulnerable
                            of them with support, often in the form of          Finally, I would like to record my thanks
                            emergency funding to provide a lifeline while       to Victoria Heffer, Jamie Jardine and Dick
                            they adjust and reinvent their business             Turpin who have retired as Trustees this year.
                            models. We have been told on a number of            Their combined contributions have been
                            occasions that this funding has been pivotal        significant and hugely appreciated.
                            to their ongoing survival.

                            Beyond heartening has been the response             LINDSAY WHITELAW
                            by staff to the crisis facing those in need.

    2                                                                                                                             3
2020 The Artemis Charitable Foundation
How we
                                      made a                                           04
                                      in 2020...

How we made a difference in 2020...

                                                   DONATED TO 95 CHARITIES

                                                                 49 ARTEMIS STAFF                02    Introduction

                                                                                                       How we made
                                                                 WITH PARTNER
                                                                                                       a difference
                                                                                                       in 2020...

                                                   £170,000      CHARITIES
>                                      RAISED BY STAFF THROUGH
                                                                                                       charities           >
                                        CHALLENGES               £103,000
                                                                 DONATED TO UK PARTNER
                                                                                                 21    Disasters and

                                                                 CHARITIES IN RESPONSE TO
                                                                 COVID-19                        22    Other

                                            DONATED TO GLOBAL
                                      DISASTERS AND
                                                                 OVER £95,000
                                                                 GIVEN BY STAFF VIA
                                                                                                 26    Staff

                                       EMERGENCIES               GIVE AS YOU EARN
                                                                                                 30    Staff

                                                                                                 40    Coming up
                                                                                                       in 2021

                                                                                                 41    Meet the

        4                                                                                                              5
2020 The Artemis Charitable Foundation

                                                                                             Alzheimer’s Society/
                                                                                             Alzheimer Scotland
                                                                                                                                                   The Artemis Charitable Foundation’s 2020
                                                                                             The coronavirus pandemic made 2020 a
                                                                                                                                                   donation to Alzheimer Scotland was initially
                                                                                             challenging year for everyone, but for people
                                                                                                                                                   awarded in support of the charity’s Community
                                                                                             affected by dementia the crisis was devastating.
                                                                                                                                                   Activities Programme. However, in March all their
                                                                                             More than a quarter of those who died in England
         Alzheimer’s Society                                                                                                                       face to face activities ceased due to lockdown
              and Alzheimer                                                                  and Wales had dementia, making it the most
                                                                                                                                                   and therefore our donation was shifted to where
        Scotland are working                                                                 common pre-existing condition for coronavirus
                                                                                                                                                   there was the greatest need, supporting Alzheimer
                                                                                             deaths. Beyond this shocking death toll, we also

>                                                                                                                                                                                                             >
            harder than ever                                                                                                                       Scotland’s COVID-19 response.
              to help people                                                                 saw the terrible impact that social isolation had
          with dementia feel                                                                 on people with dementia and their carers. Without
        connected, informed                                                                  family and friends able to visit, people’s symptoms   “I would like to thank the Artemis Charitable
              and part of the                                                                worsened much more quickly and connections to         Foundation for its ongoing, generous support.
                 community                                                                   their loved ones were lost.                           Your grant has helped support our organisation
                                                                                                                                                   through these unprecedented times. The
                                                                                             When face to face services could no longer            ongoing pandemic has changed life as we

                                Core charities
                                                                                             be offered, Alzheimer’s Society and Alzheimer         know it, but it has hit the most vulnerable in our
                                                                                             Scotland adapted quickly to increase their support    communities hard. Like many organisations, we
                                                                                             online and over the phone and their Dementia          have reimagined and recalibrated our services,
                                                                                             Advisers became an emergency service for those        accelerating our digital innovations to give people
                                                                                             with no one else to turn to. They also led the way    as much stability and consistency as our bricks
                                                                                             in shining the light on the catastrophic way the      and mortar support.”
                                                                                             pandemic affected the care home system and
                                                                                             have influenced local and national governments to     Henry Simmons
                                                                                             increase protections for them.                        Chief Executive, Alzheimer Scotland

                                The Artemis Charitable Foundation supports a number          The coronavirus crisis has been a dementia crisis
                                of ‘core’ charities in the areas of Health, Education,
                                Poverty and Environment. The Foundation works closely
                                with these charities, usually on a multi-year basis, to
                                enable greater impact and a deeper understanding
                                of their work. Staff are often given the opportunity to
                                take part in volunteering days, charity trips, fundraising    Over a quarter (27.5%)          Nearly 40% of        82% of people affected        92 million extra hours
                                events and workshops with these charities.                      of people who died           COVID-19 deaths          by dementia have            have been spent by
                                                                                             from COVID-19 March –         have occurred in care    reported an increase           family and friends
                                                                                               June had dementia.                homes.            in dementia symptoms          caring for loved ones
                                                                                                                                                      during lockdown.               with dementia.

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2020 The Artemis Charitable Foundation
City Harvest
                                                                                                                  In the last 12 months City Harvest has delivered
                                                                                                                  more than 6 million meals across every London                                   Community
                                                                                                                  borough. The 2,600 tons of surplus food they                                    UK
                                                                                                                  rescued would otherwise have been wasted by
                                                                                                                  restaurants, manufacturers, wholesalers and
                                                                                                                  supermarkets. The charity was also able to
                                                                                                                  prevent almost 10 tons of greenhouse gases
                                                                                                                  from polluting the environment.

                                                                                                                  As the coronavirus crisis gripped London
                                                                                                                  early in 2020, City Harvest scaled up its
                                                                                                                  operations substantially and played a pivotal       “The support from the Artemis Foundation
                                                                                                                  role in emergency food aid provision in London.     has enabled more than 500,000 meals to be
                                                                                                                  Working with the Mayor’s office, City Harvest       distributed in London in the last 12 months.
                                                                                                                  was a founding member of the London Food            The City Harvest Artemis van operated on the
                                                                                                                  Alliance, analysing the needs of each London        frontlines during the COVID crisis, supporting
                                                                                                                  borough to determine the challenges in their        families unable to feed their children, nourishing
                                                                                                                  communities and food requirements. During           NHS workers, and enabling the survival of those
                                                                                                                  the crisis, City Harvest’s work transitioned from   isolated at home with no access whatsoever
                                                                                                                  nourishing London’s most vulnerable people to       to food. It will enable us to fight rising levels
                                                                                                                  ensuring individuals isolated at home had food      of food insecurity which will affect vulnerable
                                                                                                                  necessary to survive.                               individuals amongst us long after the risk of
        SANE offers emotional support and guidance to anyone affected by mental health problems                                                                       infection has waned.”
                                                                                                                  In 2019 Artemis and the Artemis Charitable
                                                                                                                  Foundation teamed up with City Harvest to           Laura Winningham, OBE
                                                                                                                  purchase a delivery van which has helped City
        In 2020 the Foundation selected SANE as its new Core Health Charity. SANE                                 Harvest achieve its mission throughout the
                                                                                                                                                                      CEO, City Harvest
        was established in 1986 to improve the quality of life for people affected                                crisis. The Foundation provided additional

>       by mental illness. It provides the UK’s only out-of-hours specialist helpline
        (SANELine) offering emotional support and guidance to anyone affected by
                                                                                                                  support in 2020 to help City Harvest scale up its
                                                                                                                  operations and tackle the emergency food aid
                                                                                                                  situation in London.
                                                                                                                                                                      Six members of Artemis staff took part in a
                                                                                                                                                                      volunteering day at City Harvest’s depot in
                                                                                                                                                                      London in February (see page 28).
        mental health problems.

        There is a consensus that the coronavirus            The Artemis Charitable Foundation will continue
        pandemic will have a severe, long-term               to support SANE in 2021 helping them to scale
        impact on mental health and SANE’s evidence          up their new model and therefore promote and
        demonstrates an escalating demand for people         sustain the mental health of individuals and
        to have somewhere to turn when NHS services          families at this difficult time.
        are contending with a very serious backlog. In
        March 2020, SANE responded to the coronavirus
                                                             “The very generous support that the Artemis
        pandemic by adapting SANELine from a crisis
                                                             Charitable Foundation has given SANE has
        line operating from the SANE Office from 4.30pm
                                                             helped us greatly in sustaining the response
        to 10.30pm to a mental health support service
                                                             we can give to our callers. It has enabled us to
        run remotely from home from 10am to 8pm.
                                                             continue our response during the present difficult
                                                             times, which have presented special challenges
        The Foundation’s donation contributed towards:
                                                             to our human and financial resources.”
        • Support and training for SANE volunteers                                                                 In October City Harvest’s
                                                             Marjorie Wallace, CBE                                 CEO, Laura Winningham,
        • The purchase of mobile handsets and cost of        SANE Founder and CEO                                      was awarded an OBE
          calls for SANELine’s volunteers                                                                              in recognition of City
                                                                                                                      Harvest’s contribution
        • The purchase of new laptops, including IT          75 Artemis staff took part in a mental health              towards keeping the
          support, for SANE staff to be able to work from    awareness challenge in October to raise funds for         nation fed during the
          home during lockdown                               SANE (see page 32).                                           coronavirus crisis

        • Funding for senior experienced therapists

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2020 The Artemis Charitable Foundation
Alexandra Rose
         Alexandra Rose works with children’s            fresh fruit and veg and provide healthy
         centres in the UK supporting                    food choices for their children during this                                                                                            Community
         disadvantaged families with young children      difficult time.                                                                                                                        International
         to access healthy food and form healthy
         eating habits. They do this by providing        The Foundation’s donation was used to
         ‘Rose Vouchers’ to families in need which       support vouchers in Alexandra Rose’s
         can be spent on fruit and vegetables at         project in the London Borough of Hackney
         local markets.                                  and fund the establishment of a new
                                                         project in Glasgow.
         With many families being hit hard
         financially by the fallout from the COVID-19    “My boys now eat more vegetables, they
         crisis, Alexandra Rose’s work has never         love broccoli, cauliflower, aubergine
         been more important. The charity took           and courgettes. Before I would use the
         swift action two weeks ahead of the             supermarket and buy pasta, rice and
         lockdown to get vouchers into the hands         potatoes as I thought they wouldn’t eat
         of families before everything closed.           vegetables, I was surprised. Now I can give
         While most children’s centres were forced       them different vegetables to try when I
                                                         come home from the market, I put the fruit    Shivia’s field staff delivered face masks and other essential
         to close, they quickly adapted their                                                          items to local communities
         distribution model to post vouchers out         and vegetables on a table they can reach,
         or arrange socially distanced collections,      and they pick what they’d like to try.”
         rather than the usual in-person collections.
                                                         A Rose Voucher parent in Hackney              Shivia
         Alexandra Rose also campaigned during
         lockdown to keep markets open as vital                                                        Shivia aims to empower people living below             Thankfully, despite these challenges, Shivia
         sources of affordable food. As a result,                                                      the poverty line in rural West Bengal in India         was able to distribute over 5,000 poultry
         markets which had been forced to close                                                        to earn an income from home. It provides the           toolkits to more than 1,000 farmers this year.
         began to reopen and stayed open.                                                              tools and training that those most in need,            Perhaps most importantly they also formed 29

>                                                                                                                                                                                                                     >
                                                                                                       particularly women, require to work their way          farmers groups, which means that 430 families
         To date, 3,350 families have been                                                             out of poverty and build a brighter future.            now operate successful poultry enterprises
         supported by the charity’s Rose Vouchers                                                                                                             completely independently of Shivia. This
         for Fruit and Veg Project, meaning families                                                   2020 has been a challenging year as India              is a huge achievement as it supports the
         on low incomes have been able to access                                                       was particularly hard hit by COVID-19, but             sustainability of Shivia’s approach.
                                                                                                       Shivia responded quickly early on in the crisis
                                                                                                       by educating families about the pandemic,              Shivia is now planning to expand its livelihoods
                                                                                                       promoting hygiene and social distancing                programmes into other areas of India and
                                                                                                       practices and supplying essential goods to             will begin a new phase of growth into new
                                                                                                       the communities. The communities where                 industries such as helping trained young
                                                                                                       Shivia works had lost most means of earning            beauticians to set up their own businesses in
                                                                                                       a livelihood and at the same time were being           Gujarat and Rajasthan.
                                                                                                       advised to wear masks that were unavailable
                                                                                                       or unaffordable to them. So Shivia trained             “The Shivia-Artemis partnership is one we all
                                                                                                       them to tailor masks, providing them to the            feel so proud and thankful to be a part of. We
                                                                                                       community and a small income to the ladies.            are so appreciative of the Artemis Charitable
                                                                                                                                                              Foundation’s support and are particularly
                                                                                                       Initially, the impact of COVID-19 was                  grateful that this year, with COVID-19, you
                                                                                                       very worrying for Shivia’s poultry farming             donated to our General Fund since it allowed
                                                                                                       programme as “fake news” spread fast on                us to respond to changing regulatory
                                                                                                       social media saying that animals and chickens          circumstances in India and most importantly,
                                                                                                       were spreading the coronavirus. Video clips            the needs of the poor at all times.”
                                                                                                       went viral of farmers in other states burying
                                                                                                       chickens alive because they thought they were          Olly Donnelly
                                                                                                       infected with the virus. The poultry industry          Founder and CEO, Shivia
                                                                                                       was quickly devastated and the prices of
                                                                                                       chickens and eggs fell drastically in the local
                                                                                                       and city markets of West Bengal. Slowly but
                                                                                                       surely, however, these rumours were quashed
                                                                                                       as Shivia deployed its staff to educate the
                                                                                                       families they work with that this was simply
         Rose Vouchers can be spent on fruit and veg at local markets                                  not the case.

    10                                                                                                                                                                                                           11
2020 The Artemis Charitable Foundation
Artemis staff volunteer
     Brass for Africa                                                                                                  regularly with Arrival Education
                                                                                                                          students providing coaching
     The Foundation’s new Core International Poverty           “The support from the Artemis Charitable                              and skills training
     charity for 2020 is Brass for Africa, a charity           Foundation has been a game changer for Brass
     which delivers music education integrated with            for Africa as we strive to create brighter futures
     life-skills training to over 1,000 disadvantaged          for disadvantaged youth. In any normal year
     children and young people in Uganda, Liberia              this support would enable so much, but in this
     and Rwanda. Last year the Artemis Charitable              particularly difficult year with the impact of
     Foundation supported Brass for Africa to develop          the COVID pandemic affecting so many of our
     a bespoke tool for integrating life-skills training       beneficiaries, the Foundation’s support has quite
     into music education sessions. This year the              literally been lifesaving in enabling us to continue
     Charity Committee adopted Brass for Africa as             and modify our support of the vibrant but               Education
     a core international poverty charity after their          struggling communities in which we work.”
     impressive work in 2019.
                                                               Jim Trott
     At the beginning of 2020, Brass for Africa’s              Executive Director, Brass for Africa
     programmes were growing and new partnerships                                                                     Arrival Education
     were being forged. They had selected and started
     work with 10 teachers in preparation for a trip to
     Switzerland in August as they had been invited            We are delighted that Brass for                        Arrival Education exists to give young talent      This year brought challenges but also created
     to perform at the prestigious Lucerne Festival.                                                                  (aged 16-26) from low income homes and             opportunities. Coaching programmes and
     At the end of March, however, the Ugandan,                Africa’s feature documentary                           communities in London the skills, insight,         skills workshops were taken online and this
     Rwandan and Liberian governments instigated               about their UK tour in 2019 called                     networks and mindsets needed to flourish in        enabled staff from all of Artemis’ offices to
     their COVID-19 prevention and mitigation                  “TOPOWA – Never Give Up” won                           life and work, which are not taught in formal      take part remotely. The Artemis ‘Profit Hunt’
     measures. Airports and land borders were closed                                                                  education.                                         challenge continued to go from strength to
     along with schools and universities. Gatherings           Best Music Documentary at the                                                                             strength with a new online model. 43 Artemis
                                                               Raindance Film Festival this year.
>                                                                                                                                                                                                                          >
     and youth group meetings were banned and                                                                         Since 2013, with the Artemis Charitable            staff participated, mentoring 15 teams of
     night curfews imposed. Brass for Africa therefore                                                                Foundation’s support, Arrival Education has        Arrival Education students to complete an
     provided all of their teachers with devices and                                                                  been able to offer places on its social mobility   investment challenge (see p26).
     mobile data and began a distance training                                                                        programmes to 500 young people from 14
     programme for them using Zoom. Their Director                                                                    different secondary schools and sixth-forms        All of these initiatives give Arrival Education
     of Music Education, normally based in Uganda,                                                                    in the Greater London area. Together, Artemis      students a unique opportunity to meet people
     oversaw this project from the UK and continues                                                                   and Arrival Education have run 25 Workshops        they would never normally come across, learn
     to train the team in this fashion.                                                                               and 35 1:2:1 coaching relationships involving      important skills for life and work, and build
                                                                                                                      20-35 Artemis staff per annum.                     confidence and relationships that will be
                                                                                                                                                                         crucial for their future.
                                                                                                                      Artemis staff are closely involved in the
                                                                                                                      partnership with Arrival Education helping to

                                                                                                                      • Success Skill Workshops - held at
                                                                                                                        Artemis after work/school, these sessions
                                                                                                                        bring together Artemis staff and Arrival
                                                                                                                        Education students to help students
                                                                                                                        develop core life and work skills.

                                                                                                                      • Developing Leaders Coaching Programme -
                                                                                                                                                                         “I love the coaching programme.
                                                                                                                        a 1:2:1 relationship where Arrival Education     My coach has been absolutely
                                                                                                                        pairs a volunteer from Artemis with one of       wonderful, fantastic and very
                                                                                                                        its students for a 6-9 month period.             helpful. He listens to what I have to
                                                                                                                                                                         say, and appreciates me. He brings
                                                                                                                      • Scholarship places – Arrival Education’s         perspectives and suggests options
                                                                                                                        programmes are free for its students and         I haven’t seen before. I think it’s a
                                Brass for Africa provides music education and life-skills                               school partners. They rely on partners like      life-changing programme.”
                         training to over 1,000 disadvantaged young people in Uganda,                                   the Artemis Charitable Foundation to cover
                                                                   Liberia and Rwanda                                   the core costs of running the programme.         Student, Alperton School

    12                                                                                                                                                                                                                13
2020 The Artemis Charitable Foundation

     The Robertson Trust
     The Robertson Trust’s ‘Journey to Success’
     programme, supported by the Artemis
     Charitable Foundation, helps
     promising young people who
     have the ability but not
     necessarily the financial                                                                                DSM Foundation produced a film of their drugs education play which will be
     means to go to university.                                                                                                                                  used for a ‘virtual’ tour
     Robertson Scholars come
     from a wide range of
     backgrounds, but all have                                                                                Daniel Spargo-Mabbs                                keep core subjects going. DSM Foundation
     some form of socio-                                                                                                                                         worked quickly to develop drugs and alcohol
     economic need combined                                                                                   Foundation                                         education resources that could be delivered
     with talent, potential and a                                                                                                                                remotely to students. They developed

>    commitment to making the most
     of the charity’s support.                                                                   Robertson
                                                                                             Trust Scholars
                                                                                                              The Daniel Spargo-Mabbs (DSM) Foundation
                                                                                                              is a drug and alcohol education charity
                                                                                                                                                                 home-learning drugs education units for
                                                                                                                                                                 schools to send home to students, delivered
                                                                                                                                                                 student workshops online and delivered
     In 2019-20 the Journey to Success programme                                  receive financial support   founded in 2014 by Tim and Fiona Spargo-           interactive online workshops for parents, as
     supported a total of 698 Robertson Scholars,              as well as dedicated training and mentoring    Mabbs in response to their son Daniel’s death      well as weekly Facebook Live FAQ sessions
     with 156 new Scholars being admitted to the                        throughout their time at university   aged 16 having taken ecstasy. Dan was bright,      for parents and carers via DSM Foundation’s
     programme in September 2019. As COVID-19                                                                 funny, kind and popular, and his parents felt if   Facebook page.
     restrictions first took effect in March 2020,                                                            this could happen to him it could happen to
     undergraduates were preparing to sit final exams,                                                        anyone. They were determined to do all they
                                                                                                              could to prevent any harm happening to other       As they were unable to deliver a Theatre in
     conclude practical assessments or graduate.         Regardless of the restrictions brought into play                                                        Education tour of their play in Scotland in
     The Robertson Trust Scholarship team moved to                                                            families through drugs.
                                                         by COVID, The Robertson Trust has continued to                                                          summer 2020 as planned, and with the future
     home working while there was an unprecedented       expand its programme to include a range of career                                                       of live touring remaining very uncertain, the
     increase in demand for mental health support,       pathways that are offered to the Scholars across     The Foundation’s donation aimed to help            charity worked with the theatre company to
     additional financial support and career guidance,   a number of career areas. These include pathways     DSM Foundation expand its Making Safer             produce a professional film of the production
     predominantly from final year students. The         in financial services, banking, international        Choices programme (an evidence-based               which will be used for a ‘virtual’ tour, with
     Scholarship team focused on assisting its final     development, public service and data science         drug and alcohol education programme for           workshops to follow performances.
     year Scholars to access graduate careers in a       among others. In each case the core of the           students and parents) from London into
     substantively reduced job market, as recruitment    pathway is a combination of awareness-raising,       Edinburgh. When schools closed in March
     programmes were cancelled or postponed              mentoring and internships aimed at supporting        all of DSM Foundation’s drugs education            “The partnership we have with the Artemis
     and universities advised that students with         the Scholar into a graduate role.                    bookings were cancelled, as well as the            Charitable Foundation remains highly valued
     incomplete practical components would be                                                                 remaining performances of the charity’s drugs      by us all, and the flexibility shown by the
     unable to graduate.                                 “The Journey to Success programme has provided       education play based on Dan’s story (entitled      Trustees under COVID enabled us to respond
                                                         me with more than just the financial support         ‘I Love You, Mum – I Promise I Won’t Die’).        creatively in the global crisis, developing new
     Nevertheless, by September 2020 114 Robertson       needed for university, it has also provided me                                                          models of delivery to ensure young people,
     Trust Scholars graduated from university, with      with an expansive support network and the            Inconsistent access to devices on which            families and communities continued to
     98% achieving a first or upper second-class         opportunity to challenge myself in ways I never      students could access learning resources and       receive high quality drugs education.”
     degree. A further 24 Scholars have had their        expected.”                                           teaching at home led to enormous challenges
     degrees extended due to COVID and are due to                                                             for schools. Drugs and alcohol education was       Fiona Spargo-Mabbs
     graduate in early 2021.                             Artemis-sponsored Robertson Trust Scholar            not a priority for many who were struggling to     Founder, DSM Foundation

    14                                                                                                                                                                                                             15
2020 The Artemis Charitable Foundation
Cool Earth
                                                                                                                    Cool Earth has a unique approach to saving the
         Blue Marine Foundation                                               Environment                           rainforest. It partners with indigenous communities to
                                                                                                                    make sure that they have the support and resources
         Blue Marine Foundation is an ocean conservation charity                                                    to do what they’ve been doing for thousands of years
         dedicated to creating marine reserves and establishing                                                     - keeping the trees standing. By providing funding for
         sustainable models of fishing.                                                                             communities and supporting livelihoods, families are
                                                                                                                    no longer forced to accept cash from illegal loggers. A
         In spite of the uncertainty around COVID-19, Blue Marine has                                               simple but effective idea!
         adapted to the changing circumstances and continued to be
         highly productive. Though they have encountered inevitable                                                 Although Cool Earth’s mission remains unchanged,
         challenges and restrictions, particularly in their on-the-ground                                           the global landscape post-COVID has changed
         projects and sporting events, the team has been nimble and                                                 beyond recognition. The growing COVID-19 pandemic
         creative, finding solutions and looking at exciting new ways of                                            means forest villages need our support more than
         working in the future. As well as taking on more projects and                                              ever. Remote indigenous communities are the most
         campaigns than ever before, the last year has seen a number                                                vulnerable to new diseases as healthcare, reliable
         of exciting new developments including BLUE’s first online                                                 sanitation or even running water are often difficult to
         conference, virtual sporting events and their very own podcast                                             access, inadequate and often unaffordable for forest
         series.                                                                                                    families. Cool Earth has met this challenge head on,
                                                                                                                    pivoting towards new and innovative approaches to
         To achieve high impact for relatively low central overheads, BLUE                                          both fundraising and programme delivery.
         has developed specialist units. To date, there has been huge
         value derived from the work of existing units: BLUE Media, BLUE                                            In May this year, Cool Earth launched the Rainforest
         Legal and BLUE Education, which carry out stand-alone projects                                             Resilience Fund which aimed to provide forest
         and support other BLUE projects. This year, BLUE has added                                                 communities with essential seeds and tools needed
         three new units:                                                                                           to grow food, as well as financial assistance and
                                                                                                                    training to aid the recovery of sustainable businesses.
         BLUE Investigations: BLUE Investigations works to research and                                             Cool Earth’s agile and responsive approach to
         shine a light on overfishing and other harmful marine activities.                                          conservation, along with the support of local partners

>                                                                                                                                                                                    >
         By exposing unlawful and unsustainable practices, BLUE is                                                  and community members, has ensured they are
         striving to put an end to overfishing.                                                                     meeting the urgent needs of rainforest communities
                                                                                                                    in the most difficult of circumstances.
         BLUE Carbon: BLUE Carbon aims to demonstrate and quantify
         the value of the ocean and marine habitats to mitigate and adapt                                           “I recall our first meeting with the Artemis Charitable
         to climate change. Monetising the value of ocean life would be a                                           Foundation back in May 2016, when we presented
         game changer for conservation.                                                                             Cool Earth’s mission and vision and were able to learn
                                                                                                                    more about the Foundation’s ethos. We have been
         BLUE Economics: BLUE aims to use economic models and                                                       honoured to be recipients of very generous grants
         innovative finance to unlock a quantum increase in ocean                                                   from the Artemis Charitable Foundation over the past
         conservation finance, prove the economic viability of sustainable                                          five years, and to a large extent we put the growth
         fishing and examine the perverse economics of subsidised                                                   of our model of community-led partnerships down
         overfishing.                                                                                               to your loyal support throughout this period. We are
                                                                                                                    most grateful.”
         BLUE’s mission is to see at least 30 per cent of the world’s ocean
         under effective protection by 2030 and the other 70 per cent                                               Matthew Owen
         managed in a responsible way.                                                                              Director, Cool Earth


                                                                                                                           Building local resilience against deforestation is
                                                                                                                                        at the heart of Cool Earth’s mission
         Seagrass meadows can store up to twice as
         much carbon as terrestrial forests.                                                Image ©Danny Copeland

    16                                                                                                                                                                          17
2020 The Artemis Charitable Foundation
Charity of
         the year

     Charity of the year

     The Trussell Trust
     Our charity of the year partnership                 “We are so grateful to Artemis for your support as
                                                         we head into a winter forecast to be the busiest
     with The Trussell Trust raised over                 ever at food banks. By helping us provide tailored
     £108,000 in 2020.                                   advice and support to our network of foodbanks
                                                         that puts money back in the pockets of people
     The Trussell Trust supports a nationwide network    who need it the most, we will help prevent people
     of food banks across the UK providing emergency     needing a food bank again.”

>    food and support to people locked in poverty, and
     campaigning for change to end the need for food
     banks in the UK.
                                                         Emma Revie, CEO, Trussell Trust

                                                                                                              Artemis you are amazing!                                             >
                                                         134 Artemis staff took part in our ‘Feel Good
     When the coronavirus pandemic struck, The           February’ challenge (see page 31) raising £58,000
     Trussell Trust had already been experiencing        for the Trussell Trust.
     year-on-year rises in the number of people unable
     to afford food and consequently forced to use
     food banks across the country. The devastating      You can continue to support The
     effects of COVID-19 led to thousands more           Trussell Trust in the following                      Congratulations for raising a fantastic total of £108,026.22
     people needing to use a food bank for the first     ways:
     time. During April 2020, The Trussell Trust saw
     an 89% increase in the need for emergency food
                                                         • Donate to your local food bank                     Your wonderful gift will enable the Trussell Trust to support
     parcels compared to the same month the previous
     year – over 6,250 each day. This presented a huge     – either direct or at your local                    people in crisis today, while working towards a tomorrow
     additional pressure on already overstretched          supermarket collection point. Take a               without the need for food banks. We can’t thank you enough
     resources.                                            look at what’s in a food parcel to see                                 for all your hard work.
     In response, The Trussell Trust worked closely
                                                           what items to donate, and don’t forget
                                                           that food banks also accept essential
     with its network to understand each food bank’s                                                                    With best wishes from everyone here at
     situation, offer guidance, and work out how they      non-food items such as toiletries and
     could best support them as they continued to          hygiene products.                                             The Trussell Trust, you are amazing!
     face times of such uncertainty and challenge.
     They rapidly implemented a new logistics model to   • Follow The Trussell Trust on social
     ensure that food banks could receive a consistent
     food supply of core items to meet demand. To
                                                           media – and share their campaigns to
     implement this new model, they recruited, trained     help end the need for food banks in
     and deployed over 12,000 new volunteers.              the UK. For more info click here.

    18                                                                                                                                                                        19
Charity of                                                                                               Disasters and                                                                                      21
         the year                                                                                                 emergencies

     Cancer charity of the
     year 2020                                                                                                   Disasters and emergencies

     Once again this year we received an incredible response from staff to our request for nominations for       In addition to the COVID-related support given to the Foundation’s ‘Core
     the Cancer Charity of the Year. As a result, the following 14 cancer charities received donations from
     the Foundation.                                                                                             Charities’ in 2020, the Charity Committee also made donations to a number
                                                                                                                 of other charities with which the Foundation has longstanding relationships
                                                                                                                 to help them navigate the pandemic and provide additional support for
                                                                                                                 their beneficiaries.
                                                                                                                 Cyrenians                                           Edinburgh Children’s Hospital
                                                                                                                 In April the Foundation made a donation to          Charity

>                                                                                                                                                                                                                              >
                                                                                                                 Cyrenians, which adapted its regular activities     The Edinburgh Children’s Hospital Charity
                                                                                                                 (tackling the causes and consequences of            received a donation from the Foundation to
                                                                                                                 homelessness in Edinburgh) to respond to the        support the physical and mental wellbeing of
                                                                                                                 pandemic by transforming its Cook School into       the most vulnerable children and families who
                                                                                                                 a food production kitchen. Cyrenians cooked         are in the care of Edinburgh’s Royal Hospital for
                                                                                                                 over 5,000 nutritious meals per week during the     Sick Children. Our donation helped support the
                                                                                                                 early months of the pandemic for distribution to    mental health of children in the care of Child and
                                                                                                                 vulnerable families and NHS staff in Edinburgh      Adolescent Mental Health Services.
                                                                                                                 and the Lothians.

                                                                                                                                                                     International emergencies
                                                                                                                 Jamie’s Farm

     Charity of the year 2021                                                                                    For many of the children Jamie’s Farm supports      In May, the Foundation made a donation
                                                                                                                 lockdown meant living in cramped conditions         to Unicef’s international response to the
                                                                                                                 with no, or limited, access to the outdoors, a      COVID-19 crisis. Unicef provided critical water
                                                                                                                 laptop, internet connection or the space for        and sanitation services in response to the
                                                                                                                 home learning. While the charity’s farms had to     coronavirus pandemic, as well as strengthening
                                                                                                                 close during the lockdown period, Jamie’s Farm’s    communication and community engagement
                                                                                                                 dedicated staff continued to help the young         (including combatting disinformation and hoaxes)
                                                                                                                 people they work with virtually through social
                                                                                                                                                                     and supporting continued access to essential
     Our 2021 charity of the year will be Challenge Partners, an education                                       media, lessons, activities and therapeutic check-
                                                                                                                                                                     health services.
                                                                                                                 ins. The Foundation made a donation to Jamie’s
     charity through which schools across the country collaborate to improve                                     Farm to help them continue their work despite       In August, the Charity Committee donated to
     the education system as a whole so all children benefit.                                                    reduced income due to event cancellations.          Unicef’s Beirut appeal following the devastating
                                                                                                                                                                     explosions at the city’s port. Unicef provided
     The impact of the pandemic was felt disproportionately by disadvantaged children. Research found                                                                safe drinking water to those affected, as well
     a huge gap in provision during lockdown, with private school pupils five times more likely to get near                                                          as supporting the Ministry of Public Health to
     full-time teaching online, while four in 10 state pupils had no contact with their teacher. Pupils in the                                                       recover and safely store medicines and vaccines
     most disadvantaged schools were the least engaged. Challenge Partners is helping schools to ensure                                                              which were in the port at the time of the
     these pupils recover quickly academically and emotionally.                                                                                                      explosion.

     Artemis staff will have plenty of opportunities to get involved with Challenge Partners throughout the
     year, including through fundraising events and volunteering where possible.

    20                                                                                                                                                                                                                    21
                                                                                                                                                                             Beaver Trust

                                                                                                Other                                                                        The planet is in climate crisis and we regularly
                                                                                                charities                                                                    face the opposite extremes of flooding and
                                                                                                                                                                             water shortages. On top of this, wildlife

         Other charities
                                                                                                                                                                             numbers are plummeting. One way to tackle
                                                                                                                                                                             this crisis rapidly is to slow the flow in the
                                                                                                                                                                             rivers and streams that crisscross our river
                                                                                                                                                                             catchments. Beavers build series of dams
                                                                                                                                                                             that filter out pollutants, reduce flooding,
                                                                                                                                                                             store water in pools for times of drought, and
                                                                                                                                                                             attract a huge host of other wildlife. They are
                                                                                                                                                                             sometimes called ‘ecosystem engineers’ and
                                                                                                                                                                             are what scientists call a keystone species. As
                                                                                                                                                                             well as providing a natural solution to many of
         Feltham Early Learning Community                          Inspiring Schools                                                                                         the problems brought on by climate change,
                                                                                                                        Buildher equips disadvantaged young women            they create wetland habitats that boost
                                                                   Inspiring Schools is a ground-breaking education      in Kenya with accredited construction skills        biodiversity.
         Save the Children’s Early Learning Communities            programme which aims to transform children’s
         programme aims to improve early learning                  learning in disadvantaged primary schools.
         outcomes for children growing up in poverty               Working with Punchdrunk Enrichment, the             Buildher                                              These special creatures used to be an
         in the UK. Children from deprived areas are               education wing of world-renowned theatre                                                                  integral part of our landscape and once
         disproportionally unlikely to start school ready to       company Punchdrunk, the charity aims to                                                                   lived in almost every river catchment in the
                                                                                                                       Buildher equips disadvantaged young women
         learn, with some children arriving at school at the       transform some of the most disadvantaged                                                                  UK until they were hunted to extinction for
                                                                                                                       in Kenya with accredited construction skills,
         age of 4 with fewer than 50 words of vocabulary.          primary schools in the UK with immersive                                                                  their fur, meat and medicinal oils. Beaver
                                                                                                                       leading to greater financial prosperity, changing
         Once they are behind, they may never catch                in-school theatre interventions and a 3 year                                                              Trust works collaboratively with landholders,
                                                                                                                       male attitudes and promoting gender equality
         up: they are also more likely to face challenges          programme of creative learning activities. 92% of                                                         farmers, foresters, anglers, conservationists,
                                                                                                                       within the construction industry. So far the
         in their later years, from lower educational              teachers involved reported increased motivation                                                           government, communities and families. They
                                                                                                                       charity has trained 170 women in construction
         attainment rates to poorer employment                     for creative writing amongst their pupils.                                                                help find ways to make space for beavers and
                                                                                                                       skills leading to a 330% increase in income
         outcomes.                                                                                                                                                           their wetlands, and learn how to live alongside

>                                                                                                                                                                                                                                    >
                                                                                                                       within six months of graduating from the
                                                                                                                       programme. Buildher women undergo a                   them again by aligning interests and catalysing
         However, something can be done to change this.                                                                rigorous 12-month skills training programme           change.
         The evidence shows that parental engagement                                                                   including a workshop component and paid
         – and not income – is the biggest influence                                                                   employment placement. The curriculum                  The Beaver Trust is a small charity that punches
         on children’s early years. The aim of the Early                                                               includes market-informed trade skills as well         well above its weight. This year they convened
         Learning Community programme is to put early                                                                  as financial literacy, gender-based violence          a working group of 39 organisations including
         childhood development and – crucially – parental                                                              awareness, sexual health and family planning,         key organisations like DEFRA, the NFU, Wildlife
         engagement at the heart of its interventions by                                                               communication and leadership.                         Trusts and RSPB, and led the drafting and
         supporting parents to develop a positive home                                                                                                                       consultation process for a series of proposals
         learning environment for their children.                                                                                                                            for a national Beaver Strategy.
         The Artemis Charitable Foundation supported
         Save the Children’s Early Learning Community
         programme in Feltham, one of the most deprived
         areas in England with a child poverty level of 32%.

                                                               The Early Learning
                                                               Community Programme
                                                               supports parents of young                                                                                   Beavers build dams in rivers that
                                                               children to develop a positive                                                                              filter out pollutants and reduce
                                                               home learning environment.                                                                                  flooding.
         Image © Lewis Khan/Save the Children                                                                                                     Image © David Parkyn

    22                                                                                                                                                                                                                          23
‘If we and the rest of the back-boned animals were to disappear overnight,
               the rest of the world would get on pretty well. But if the invertebrates were to
                                           disappear, the world’s ecosystems would collapse.’

                                                                                 Sir David Attenborough


         Insects make up over half the species on Earth         Recent studies paint a grim picture of the
         and our planet’s health depends on them,               decline of insects across the planet. A well-
         so their enduring disappearance is intensely           publicised review recently concluded that
         concerning. The rate of loss of insect life is         current rates of decline could lead to the
         much faster than that of higher profile wildlife       extinction of 41% of the world’s insect species
         like birds and mammals. There are many                 over the next few decades. Buglife is the
         causes and they all need to be addressed,              only organisation in the UK devoted to the
         but the evidence is clear, we will not halt the        conservation of all invertebrates which are
         crisis without urgently reversing habitat loss         vitally important to a healthy planet – humans
         and degradation, preventing and mitigating             and other life forms could not survive without
         climate change, cleaning-up polluted waters            them.
         and replacing pesticide dependency with                                                                                 Crisis will continue to offer vital support and companionship to homeless people this winter
         sustainable farming methods.

>                                                                                                                 Cyrenians                                               access to friends and family have made both
                                                                                                                                                                          escaping from an abuser and recovering from
                                                                                                                                                                          abuse even more frightening and difficult. The
                                                                                                                  Cyrenians supports people excluded from family,
                                                                                          Other                   home, work or community on their life journey.
                                                                                                                                                                          Foundation made donations to both charities so
                                                                                                                                                                          that they can ensure that the women and children
                                                                                          charities               In November the Artemis Charitable Foundation

         Christmas 2020
                                                                                                                  supported Cyrenians’ Christmas Campaign                 they support have a brighter Christmas and also
                                                                                                                  to ensure that frontline workers can continue           so that they can provide food and other essentials
                                                                                                                  delivering their services in Edinburgh through this     for those in need over the coming year.
                                                                                                                  difficult winter and beyond. Our donation helped
                                                                                                                  homeless people in Edinburgh to access essential
                                                                                                                  items and support to help them move into safe           52 Lives
                                                                                                                  accommodation over the harsh winter months.

                                                                                                                                                                          Artemis’ staff giving Christmas appeal for 2020

         Crisis at Christmas                                                                                      Solace/Edinburgh Women’s Aid                            supported 52 Lives, a charity which helps to buy
                                                                                                                                                                          Christmas presents for people going through
                                                                                                                                                                          difficult times. Last year, 52 Lives provided gifts
         In November the Foundation made a donation to Crisis at Christmas in London, a huge volunteer            The Foundation also made donations to Solace            for more than 1,000 people staying in refuges,
         programme aimed at bringing vital services, warmth, companionship and safety to homeless                 and Edinburgh Women’s Aid in London and                 homeless shelters, people suffering domestic
         people at one of the hardest times of the year. This year, the need is greater than ever before. As      Edinburgh. These two charities offer advice             abuse or living in deprivation. They do this by
         safety measures relax in hostels and more people begin to use them to escape the cold, the risk of       and support to women and children who have              partnering with some amazing organisations,
         infection among people experiencing homelessness begins to increase. While Crisis are not able to        survived abuse and violence, helping them to            schools and charities who work with people in
         safely facilitate the same number of volunteers and services as they normally would, they will still     build safe and strong lives. Since the start of         need - this means they can directly reach people
         be offering vital support and companionship to people who need it. From joint online classes and         the pandemic, there has sadly been an increase          who need kindness the most. The Artemis
         wellbeing packs, to a 24/7 helpline and emergency hotel accommodation for hundreds – they are            in instances of domestic abuse and a surge in           Charitable Foundation matched donations made
         doing everything in their power to ensure that they can be there for people this winter, whatever that   demand for these charities’ services. In addition,      by staff to 52 Lives this Christmas totalling over
         looks like.                                                                                              financial insecurity, social distancing and limited     £2,200.

    24                                                                                                                                                                                                                          25
Staff                                                                                    26        Coaching                                         Skills workshop
                                                                                                             “The Arrival Education Developing Leaders
                                                                                                                                                              In July, six Artemis staff took part in Arrival
                                                                                                             Coaching Programme is designed to bring
                                                                                                                                                              Education’s first ‘virtual’ skills workshop focusing
                                                                                                             diverse young talent together with businesses.
                                                                                                                                                              on ‘Online Interview Success’. In this new normal,
                                                                                                             It is evident that the coaching programme
                                                                                                                                                              more and more employers are recruiting using
                                                                                                             provides a useful sounding board for the
                                                                                                                                                              online interviews. Interviewing well via phone
                                                                                                             young people that sign up, helping them to
                                                                                                                                                              or video is not easy, and the students receive
                                                                                                             identify their strengths and address areas of
                                                                                                                                                              little to no training on how to prepare for online
                                                                                                             improvement that will positively impact their
                                                                                                                                                              interviews, and how to carry themselves well

         Arrival Education
                                                                                                                                                              on a voice/video call. This leaves them at a
                                                                                                                                                              huge disadvantage. Our Artemis volunteers ran
                                                                                                             The first session consists of an ‘ice breaker
                                                                                                                                                              sessions with students (with a little help from
                                                                                                             event’ where all participants come together
                                                                                                                                                              Arrival Education) on how to prepare for online
                                                                                                             to get to know one another better and
                                                                                                                                                              interviews, what interviewers look out for and
                                                                                                             participate in tasks such as a quick fire
                                                                                                                                                              how to manage yourself before and during a
                                                                                                             question round. A workbook containing a
                                                                                                                                                              video or phone interview. There was also an
                                                                                                             template for the coaching sessions is then
                                                                                                                                                              opportunity to run practice interviews, providing
                                                                                                             handed out. Following the initial meeting,
                                                                                                                                                              students with feedback during the session.
                                                                                                             the pairs are then free to meet on their own
                                                                                                             timescale, roughly monthly for a series of 8
                                                                                                                                                              “It was really beneficial to get some practical
                                                                                                                                                              experience of going through an interview
                                                                                                                                                              practice, and the volunteers were extremely
                                                                                                             Throughout the course, there is a reflection
                                                                                                                                                              helpful in the tips given for interviews and the
                                                                                                             and scoring element at the beginning and end
                                                                                                                                                              feedback. It was also useful to have someone to
                                                                                                             of each meeting. It was really encouraging
                                                                                                                                                              ask questions about interviews who has been
                                                                                                             to see my coachee’s score (and confidence)
         The Profit Hunt                                                                                                                                      through the process so many times.”

>                                                                                                                                                                                                                     >
                                                                                                             improving as the programme progressed,
                                                                                                             and motivating to see targets met and goals
         The second ‘Profit Hunt’ investment                                                                                                                  Arrival Education student
                                                                                                             achieved. The positive impact the programme
         challenge took place in 2020, building on the                                                       has on the students is also evidenced through
         previous year’s success. 66 Arrival Education                                                                                                        “It’s great to be able to support young adults
                                                                                                             formal feedback, illustrating the areas in
         students took part in the challenge in 15                                                                                                            early in their careers and to have the opportunity
                                                                                                             which the coachees are recognising beneficial
         teams this year, working with 43 Artemis                                                                                                             to provide immediate feedback. I felt that
         staff to invest a hypothetical £5 million                                                                                                            the students I worked with were engaged,
         portfolio.                                                                                                                                           receptive to feedback and keen to learn from our
                                                                                                             Arrival Education point out that coaching
                                                                                                                                                              experience. The virtual workshops worked really
                                                                                                             has some crucial differences from mentoring;
         After initially selecting 5 stocks for their    66 Arrival Education students took part in the                                                       well.”
                                                                                                             notably that it is designed for the student to
         investment portfolio, students had to work      second ‘Profit Hunt’ investment challenge           find the answer within themselves to their
         in their teams to make critical buy and sell                                                                                                         Liz Cole, Artemis
                                                                                                             own problems. As well as helping the students
         decisions fortnightly - a process which                                                             advance their skills, the programme is also
         tested communication, decision-making and       “I have learnt transferable skills, such as         hugely rewarding for the coach. It allows
         team working skills. Each team of students      teamwork and presentation skills which will help    us to effectively mirror back questions, and
         was supported by two Artemis mentors who        me progress in any career.”                         encourage the student to find appropriate
         met virtually with their teams to discuss                                                           specific actions.
         portfolio performance, as well as providing     Profit Hunt participant
         online support.                                                                                     Overall, the coaching programme is a unique
                                                         “I have enjoyed the opportunity to help motivate    experience that enables both the coach and
         Beyond developing skills which will provide     and encourage the students and have felt it to be   coachee to develop various skills, and is
         short-term benefits to students, the            a very rewarding experience.”                       rewarding all round.”
         programme is likely to have a lasting and
         deeper impact on their careers. For example,    Artemis volunteer                                   SOPHIE LEWIS
         this year all students reported that they
         had been exposed to a new way of thinking
         or had gained a new perspective, and the
         vast majority (92%) felt they had gained new                                                                                                         To date, Artemis and Arrival Education have
         employability skills.                                                                                                                                run 25 skills workshops

    26                                                                                                                                                                                                           27

         A day at the depot                            Like a pair of Del Boys, we ‘market’ the
                                                       boxes as “exotic popcorn” at every stop
                                                       and shunt at least 10 boxes onto each
         “We start with the packing. Five              recipient. (Upside: I look Samson-esque
         Artemisians earnestly distributing            when I carry the boxes from the van to the
         produce and packages into different           buildings…because they look large but
         crates for delivery. The main anxiety:        weigh nowt: what a hero!).
         people better lurve marmalade cos there’s
         absolutely tons of it. But a great harvest
         which we zealously mix together like an       I notice Gary keeps sorting things into the
         imaginary pantry.                             crates in the back of the van; bespoking
                                                       the selections. He enlightens me about
                                                       some amusing micro-demographics:
         It’s important to me to go out on the van     hostel with mainly young lads =
         runs. I want to see the other end of all      smoothies, ready-meals, energy drinks,
         our packing, so I leave the others while      etc. Synagogue = fresh fruit and veg; “they
         jokes ring round about us not being this      won’t touch anything else, especially if it’s
         productive in the office. I’m teamed up       processed”.
         with driver Gary, whose patch is right

>                                                                                                                                                                                                                 >
         next to my old manor (Marylebone/Lisson
         Grove).                                       One charming vignette is that City
                                                       Harvest get regular batches of flowers in
                                                       boxes. Our first drop is a refuge – mainly
         The van’s already 75% loaded with fresh       for women. Gary makes sure they get
         produce, but we have more pick-ups            most of the flowers.                            Ali Bernat, Lana Matteoli, James Gould, Amitty Peace, Ian Hamilton and Liana O’Neill took part in a
         – Nando’s (a small bag of frozen meat                                                                                                          volunteering morning with City Harvest in March
         which, frankly, I could have dealt with
         myself); Waitrose (several crates of bread;   At the end, Gary asks me if I’ve learned
         fresh tomatoes; assorted cakes).              anything from the day. It’s been more of
                                                       a reminder than a revelation: the places I
                                                       would normally speed past that are doing
         But first we go to someone’s garage in a      good work, day and night; the plights
         mews just off Harley Street. They must be     I don’t consider while lamenting that I
         a restaurant owner and their garage is full   appear to be the only person in Artemis

                                                                                                                                                            City Harvest
         of boxes containing popped lotus seeds (a     who’s not going skiing this year; the
         number in Amazon boxes). My puppyish          good people trying to keep society glued
         enthusiasm results in us taking loads of      together – especially those who’ve fallen
         the boxes.                                    on hard times or been dealt a bum hand.

         Cue several comic moments whenever we         • You’ve seen the amount of waste that
         open the back doors and an avalanche of         City Harvest saves and re-uses.
         cardboard ensues.                             • There’s nothing like seeing some of the
                                                         places first hand, this secret-society         The Foundation also makes donations to charities that staff volunteer
         Now for the ‘drops’. A church; a couple of      trying to feed and mend people.                with independently of Artemis. Please contact Marisa Charosky if you
         hostels and a synagogue. Gary’s policy        • And something needs to be done about                                      volunteer with a charity on a regular basis.
         vis the boxes: foist it on them and don’t       all this spare marmalade in London.”
         give them time to get picky. Some, do,                                                           Don’t forget you can request up to 5 days of charity leave (at your line
         apparently.                                   ALI BERNAT                                           manager’s discretion) per year to help out with charitable projects.

    28                                                                                                                                                                                                       29
         Fyfe’s sponsored walk
         “On Wednesday 11th March my 3 year
         old son Fyfe and his little nursery
         friends took part in a sponsored walk                                                                                                                                               fundraising
         around the Keir Estate.

         The sun was shining and the children
         had lots of fun running through the

         Thanks to his kind donors, including
         the Artemis Charitable Foundation,
         Fyfe raised a fantastic £335 for Sport
                                                                                                               Staff fundraising
         Relief - money that will help people
         living tough lives in the UK and
         around the world.

         A BIG thank you from Fyfe!”

         LUCIE AINWORTH                                                                                        ‘Feel good’ February                                Artemis Lockdown Challenge
                                                                                                               In February an incredible 134 Artemis staff         When it comes to fundraising challenges
                                                                                                               took part in our ‘Feel Good February’ charity       there really is no stopping the Artemis team!
                                                                                                               challenge in support of The Trussell Trust, our     During the first few weeks of lockdown in April,
                                                                                                               2020 Charity of the Year.                           we set staff a number of ‘virtual’ fundraising
                                                                                                                                                                   challenges, from doing one exercise video a day
                                                                                                               A total of 290 challenges were completed by         to learning a new skill, and the Artemis team
                                                                                                               staff, from giving up chocolate and going vegan     did not disappoint.
                                                  A socially-distanced half marathon                           to walking 10,000 steps a day and running 100
                                                                                                               miles.                                              An incredible 127 staff completed 294

>                                                                                                                                                                                                                          >
                                                  “By May, we were well over a month into lockdown. Living
                                                                                                                                                                   challenges (186 involving the whole family)
                                                  on a community minded street in east London, someone         At £200 a challenge, the Artemis team’s             at home raising a total of £50,000 for NHS
                                                  had the idea to run a socially distanced half marathon       outstanding efforts resulted in a donation of       Charities Together. Thank you again to
                                                  up and down the street (100 metres). We set the date for     £58,000 to The Trussell Trust. Well done to         everyone who took part! The funds raised
                                                  the 17th May to commemorate what should have been            everyone involved!                                  made a huge difference to NHS staff,
                                                  the Hackney Half Marathon, the idea was that everyone
                                                                                                                                                                   volunteers and patients impacted by COVID-19.
                                                  would run a little bit (by household) relay-style and we     Here are a few reflections from a member of
                                                  would raise some money for a good cause.                     staff who completed a record six challenges         “The first couple of months of lockdown were
                                                                                                               including going vegan and 10,000 steps a day:       really tough for many of us, we were busy with
                                                  We decided to support the Shoreditch Trust – a local
                                                                                                                                                                   work and lots of us were juggling kids and
                                                  charity who are fundraising to deliver meals to people       “I have discovered that I really don’t like tofu.   jobs. It was great to have something positive
                                                  in Hackney and the city who are severely ill or unable       Despite what you do to it, it’s always going        to focus on with the Lockdown Challenge – I
                                                  to leave the house. We set a goal of £2,000 which we         to have the texture and flavour of soap.            opted to drink 2 litres of water and do one
                                                  doubled with help of a very generous £500 from the           Occasionally garlic soap. Also the dog has          exercise video a day and definitely felt the
                                                  Artemis Charitable Foundation.                               never been walked so often in darkness. He’s        difference mentally and physically. We were
                                                                                                               a tad confused and seems to think that I have       delighted to be able to help our key workers in
                                                  The day approached, runners were in training,                become a poacher.”                                  the NHS by doing something proactive.”
                                                  bunting was put up. We had volunteers to DJ, to
                                                  offer refreshments, to count the laps. Some super fit        This donation could not have come at a more         Artemis Lockdown Challenge participant
                                                  neighbours were eying up an ultramarathon.                   crucial time for The Trussell Trust as food
                                                                                                               banks across the UK struggled to stay open          The Artemis Lockdown Challenge raised a total
                                                  So did we manage it? Yes we did! We managed three            and meet demand, receiving lower levels of          of £50,000 for NHS Charities Together, which
                                                  marathons between us and doubled our charity target          food donations from the public. As a result,        was matched by a donation from Artemis LLP.
                                                  raising over £4,100. Everyone was thrilled with the result   The Trussell Trust was able to provide grants
                                                  and it was a lovely way to pass a lockdown Sunday.”          to food banks to purchase food and other
                                                                                                               resources needed to keep their doors open.
                                                  SIOBHAN COFFEY

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         Mental Health Challenge                              Team SHRECKY (Sheena, Ryan, Ed, Caroline,           Virtual London Marathon                        2 minutes taking the recorded time to 3
                                                              Kirsty, Yemi) – inspiration from Yemi                                                              hours and 46 minutes, making that target
         In October, 75 members of staff took part in                                                             “Along with most mass sporting events          that little bit easier for next time.
         a Mental Health Challenge to raise funds for         “Week 1: Health. We decided to give up sweets,      this year, the London Marathon was
         the Foundation’s Core Health charity SANE.           chocolate and social media. A big sigh of relief    cancelled due to COVID-19. Three months        I’ve been out to watch the marathon the
         Working in teams, staff took on a different          from a few of us (OK mainly me) that white wine     of solid training through the winter and a     last few years and you always witness an
         challenge every week in October focusing on          was still allowed. Also forget trade agreements,    very icy Hampton Court half-marathon, all      incredible atmosphere. Although not quite
         Health, Physical Activity, Self-Care and Acts        forget lockdowns what is much more worrying         resulted in nothing. There had been a few      the same this year, all running our own
         of Kindness. The aim was to have a bit of            is it appears Ed can source the infamous but        rumours that it would be run later in the      routes, the general public were still aware
         fun team-building and raise funds for a great        scarce Orange Twirls north of the border…yet        year, but hopes were dashed again when         and cheered anybody on running with a
         charity, all while looking after our mental health   they cannot be found by Kirsty down south. A        that was confirmed to be ‘elites-only’.        number pinned to their clothes. Even in a
         and hopefully making some small positive             delivery is being arranged. Having no FB, Insta     After clarifying that I wasn’t going to        global pandemic it was amazing to see so
         changes that will help us take care of ourselves     & Twitter for a whole week was a relief for all.    be running alongside Kipchoge, and a           many people cheering on strangers out in
         and others in the uncertain months to come.                                                              lengthy lockdown, the fitness levels had       the pouring rain. Looking forward to the
         For every challenge completed by each team,          So onto week 2: Physical Activity. Well,            well and truly faded away.                     real one next!”
         the Foundation donated £100 to SANE and the          Ryan had finished this on behalf of all of us
         total amount was doubled if a team completed         by Monday afternoon…we headed to our                Finally, there was some level of               TOM SKINNER
         all four challenges successfully. Here’s what        respective sofas with a bag of popcorn and a        confirmation that an optional ‘virtual’
                                                              good film. Just kidding, we all excelled at our                                                    Tom raised £1,890 for Shivia.

>                                                                                                                                                                                                                   >
         one team got up to:                                                                                      marathon would be taking place instead.
                                                              walks, runs and cycling.                            A sucker for a medal and free t-shirt, I
                                                                                                                  opted in and on Sunday 4th October I
                                                              And week 3: Self-Care. We loved this and all far    was stretching and ready to go. Having
                                                              exceeded our required 30 minutes of self-           been on holiday the week before and not
                                                              indulgent pampering per day. Books, bubbles,        run more than 14km or so in the previous
                                                              meditation, yoga, manicures…..the list is never     8 weeks…confidence was unreasonably
                                                              ending.                                             high.
                                                              Finally week 4: Acts of Kindness. This took a       The rules were different this time, you had
                                                              little more brainpower, but the ideas started       from midnight to midnight to cover the
                                                              coming through. Flowers, books, bagels and          distance and submit your time. The 40th
                                                              LPs were sent, old friends were phoned and          London Marathon turned out to be the
                                                              met, lemon cupcakes were made and charity           wettest one so far, perfect for my first go.
                                                              bags were delivered. Caroline did school runs
                                                              for time-strapped Mums, prescriptions were          I’d broken the day down into a half
                                                              collected and donations given.                      marathon, followed by two 10.55km runs
                                                                                                                  to hit the distance and allow for a shower
                                                              A great end to a feel good month.”                  and change of clothes between each run
                                                                                                                  and of course a stretch. The total run time
                                                              SHEENA KELMAN                                       came in at 3 hours 44 minutes (plus two
                                                                                                                  45 minute breaks to freshen up) setting
                                                              We are delighted that every team completed          me a target for the real marathon when
                                                              all of their challenges raising a total of £8,800   I can train more appropriately. Sadly
                                                              for SANE.                                           after some food and a little bit of maths,
                                                                                                                  I worked out I was actually 100m short,
                                                                                                                  so had to hobble out to record the extra
                                                                                                                  distance which to my shame took a whole

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