2020 TROOP AND FAMILY GUIDE - THIS YEAR! - Girl Scouts of the ...
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GIRL SCOUT COOKIE
®
TROOP AND
FAMILY GUIDE
2020
THIS YEAR!
NEW cookie
New packaging
New eBudde look
TM
New cookie pin
girlscoutsgwm.org
I NG happens w
AM AZ hen
ag
n g irl
par
tic
hi
ipat
et
es i
So m
n th
e GirL
Scout Cook Program®.
ie
POWER to
Sh e g ains the
®
There’s a reason the Girl Scout Cookie Program is a
celebrated tradition. It’s an amazing opportunity for girls
to WOW THE WORLD and build lifelong skills!
When you support her success through the
®
Girl Scout Cookie Program , you’re narrowing the female
entrepreneurship gap by nuturing that go-getter spirit early on
and equipping her with the confidence and know-how to dream
big and do bigger.
Contents
Cookie Rallies 3
NEW! Cookie 4
2020 Girl Scout Cookies® 5
Tools and Tips to Get Started 6
Digital Cookie 7
How to Succeed 8-9
Cookie Cupboards 10
Booth Selling Tips 11
Girl Rewards & Troop Proceeds 12-13
NEW! Cookie Pin 14
How the Cookie Crumbles 15
2 Calendar & Safety Tips 16
THE WOW STARTS NOW!
2020
Cookie
Rallies!
January 4
9:30-11 am
Join us for a red-carpet premiere at our Cookie Rallies!
You’ll be inspired to set big goals and build the
skills you need to reach them. Register to join the
Friend-zy Fun – choose to participate virtually from
home or at one of eight locations.
2020 Locations
Cinemagic Stadium, O’Neill Cinemas,
Hooksett, NH Epping, NH
Cinemagic Stadium, Red River Theaters,
Merrimack, NH Concord, NH
Cinemagic Stadium, Stowe Cinema,
Portsmouth, NH Stowe, VT
Merrill Theatres, The Nugget,
Burlington, VT Hanover, NH
$5 per girl
includes Rally patch (shown above) 3
INTRODUCING
LEMON-UPS
GIRL SCOUT COOKIES
®
™
NEW and EXCITING!
Inspired by real girls in the Girl Scout Cookie
Program,® and created for all Girl Scout
Cookie lovers, these new lemon cookies are
positively fun. Just like G.I.R.L. (Go-getter,
Innovator, Risk-taker, Leader),™ each cookie
has something bright and motivating to say.
WHAT’s COOKIE
CONFIDENTIAL?
Every year, we have new
information to help us
promote the start of
Girl Scout Cookie season
nationwide.
We’ve created Cookie Confidential
to help troops understand the
importance of keeping NEW news
confidential in order to:
⚬ Be in-the-know of exciting,
“confidential”, behind-the-scene
information before the
Cookie Season begins.
⚬ Empower girls, parents, and
volunteers with information they
need to plan and stay in control of a
successful cookie business!
⚬ Create excitement for the 2020
cookie season and more success for
cookie bosses across the country!
Lemon-Ups™are “cookie confidential“
until January 7, 2020.
4 Then, help us celebrate the news!
LOVED BY
GIRL SCOUT COOKIES® ALL OUR COOKIES HAVE...
NO High-Fructose Corn Syrup
NO Partially Hydrogenated Oils (PHOs)
MILLIONS
Zero Grams Trans Fat per Serving
RSPO Certified (Mass Balance) Palm Oil
BAKED WITH ONE PURPOSE
Remember to keep
$5 PER PACKAGE
the new Lemon-Ups
cookie confidential
new until January 7, 2020.
innovation!
NEW
• 100% Real Cocoa
• Real Coconut
LEMON-UPS TM
SAMOAS ®
NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS
Crispy lemon cookies baked with inspiring messages to lift your spirits Crisp cookies coated in caramel, sprinkled with toasted coconut and
striped with dark chocolaty coating
• Made with Natural Flavors
• 100% Real Cocoa • Real Peanut Butter
• Real Peanut Butter • Whole Grain Oats
TAGALONGS ®
DO-SI-DOS ®
Crispy cookies layered with peanut butter and covered with a Crunchy oatmeal sandwich cookies with creamy peanut butter filling
chocolaty coating
• Made with Vegan
Ingredients
• 100% Real Cocoa
TREFOILS ®
THIN MINTS ®
Delicate-tasting shortbread that is delightfully simple and satisfying Crisp wafers covered in chocolaty coating made with natural oil
of peppermint
• Made with specialty
innovation
specialty
innovation
Natural Flavors
• 100% Real Cocoa • NO Artificial Flavors
GIRL SCOUT TOFFEE-TASTIC ®
S’MORES ®
GLUTEN-FREE
Crunchy graham sandwich Rich, buttery cookies with sweet, crunchy toffee bits
cookies with creamy chocolate
and marshmallowy filling
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to the
Trefoil Design, Girl Scout Cookies®, Thin Mints®, Trefoils®, Girl Scout S’mores® and Lemon-UpsTM are owned by Girl Scouts
of the USA. Little Brownie Bakers is an official GSUSA licensee. The LITTLE BROWNIE BAKERS® name and mark, and all
associated trademarks, including SAMOAS, TAGALONGS, DO-SI-DOS and TOFFEE-TASTIC are registered trademarks of
Kellogg NA Co. Copyright ®, TM, © 2019 Kellogg NA Co. 051519
basic TOOLS AND TIPS
For budding GirL Scout Entrepreneu rs
Order cards Girls can start by asking neighbors, friends and family
members to place orders for cookies. They write their orders on
the paper order card, which is turned in to the cookie volunteer
and entered into eBudde™.
Digital Cookie® On this online selling platform, girls can personalize their
Digital Cookie site and send emails to invite friends and family to
®
buy cookies with the option of getting in-person delivery or direct
shipment to their home.
Booth sales Reach more customers! Sign up for booth sales through eBudde™.
Cookie Booth locations must be approved by council.
Workplace sales Girls can either make sales pitches to local businesses or go with a
parent to their workplace to take orders.
Social media For Girl Scouts 13 and older*, social media is a great way to spread
the word about their cookie sales to friends and family.
always get parental permission before posting about the Girl Scout Cookie Sale and
*
remember to follow GSUSA’s online safety guidelines.
For Volunteers
eBudde™ Manage the Cookie Program from one central location. Order cookies,
track girl activity and order girl rewards. ebudde.littlebrownie.com.
eBudde™ Troop Learn more and download the app at LittleBrownie.com. Everything
you need to manage your cookie sale on the go - all from your mobile
App plus
TROOP APP PLUS phone or tablet!
For Parents
Stay connected Follow us on Facebook and Instagram, and opt-in to our emails for the
latest newsletters and up-to-date cookie information.
Facebook: GSGWM Instagram: @GirlScoutsGWM
Girl Scout Cookie™ Help friends locate the closest cookie booth with these tools.
GirlScouts.org ; Cookielocator.LittleBrownie.com; iOS App Store or
Finder and the
Android App in Google Play.
Little Brownie
Bakers Cookie
Locator App
Questions? Just contact us!
Call 888-474-9686, email customercare@girlscoutsgwm.org
6 or visit girlscoutsgwm.org for more information.
Girl Scouts who used the Digital Cookie® platform
in addition to traditional sales sold an average of
76% more cookies
than girls who did not sell online.
4 Easy Steps to Get Movin’ with the Digital Cookie® Platform!
This cookie season superpower your sale by expanding your efforts from the booth to
the web. Why? Because adding online and mobile channels to your sale can help you
reach more cookie fans than you ever imagined. That’s right! With the Digital Cookie®
platform you can market everyone’s favorite cookies-with-a-purpose to customers
®
down the block or across the country from the comfort of your couch. AWESOME.
Here are 4 easy steps to jump into the fun, and slay those cookie sale goals like a true cookie boss!
1 Register
Sign up to use the Digital
2 Set Up Your Site
In just a few minutes, you can
3 Invite Customers
Manage your cookie customer
4 Track Your Goal
See how close you are to reaching
Cookie® platform. Girl Scouts, set up your sale goal, share list and easily send ready-to- your goal by tracking the number
look for your Digital Cookie® your cookie story, and upload use emails inviting people to of boxes sold and orders placed,
registration email on a fun picture or video. Then support your sale. You can also as well as sales by delivery type
December 15, 2019. you’re ready to save, review, promote your personalized and cookie variety. You can even
publish, and...done! cookie site link on Facebook include offline sales to see your
with friends and family. total progress—yum!
Sell on the go with the Digital Cookie Mobile App!
Download is FREE.
The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program,
Thin Mints, Trefoils, Digital Cookie® and the Trefoil design and mark are owned by Girl Scouts of the USA.
7
HOW TO HELP HER SUCCEED
NOT THAT, BUT THIS! WHAT TO SAY WHEN SHE SAYS:
I don’t want to go to the Cookie Booth!
Not that,
TIP: Work with your Girl Scout and talk about what makes
It’s okay, I’ll call your Troop her nervous about selling cookies. Write them down
Leader and cancel. and talk about ways to
help her to feel confident
and remind her of the
but this. objectives and
Why? Are you nervous? Let’s work on your goals that led her
sales pitch together. I bet once you feel to partcipate.
confident in what to say, you’ll feel better.
I know you really want to reach your goal.
Mom/Dad, can you take my order form to work and
get your co-workers to order from me?
not that,
Of course! TIP: Work with your Girl Scout
to develop new ways to reach
customers. Write down and
but this. develop a plan to
I’d be happy to help you. Let’s make a poster incorporate them
or video that explains why Girl Scouting is into her Cookie Business.
important to you, your goals, and how selling
cookies helps your Girl Scout experience. I can
share your story with my co-workers.
s t o t h e G i r l Sc o u t C
How the Girl Scout Law appl i e
R RESPECT
HONEST CONSIDER G
ATE
GEOUS S IB L E F O MYSELF A
FRIENDLY COURA ONG RESPON AY AND DO
AND FAIR AND HELPFUL C A R IN S OTHERS
AND AND ST
R WHAT I
ey to your
Observe the Say, “thank you” for okie mon Customer
If you sign up etter and
use Turn in co ld make
start of the even if someone h - Be a go-g ders shou on the Gi
a cookie bo ot
to m a rket troop. Lea meet ACH
Girl Scout doesn’t purchase u ca n’t social m
edia deposits to Cookie Lo
attend . If yo
. Remem
ber to frequent
Cookie Girl Scout Cookies
.
make it, up
da te your sale ig ital deadlines. be sure t
d your D
Program on SAP so only sen
®
eBudde A on-time
TM
p e o ple
p can
®
link to
Jan 1, 2020. anothe r tr oo Cookie a l li fe . for your
in re
8 th e op po rtunity. you know booth sh
have
5 SKILLS FOR GIRLS
The Girl Scout Cookie Program teaches 5 ESSENTIAL SKILLS that
®
will last a lifetime and help girls develop an entrepreneurial mindset.
1 GOAL SETTING
Girls learn how to set goals and create a plan to reach them.
2 DECISION MAKING
Girls learn to make decisions on their
own and as a team.
Girls learn to create a budget and han-
dle money.
3 MONEY MANAGEMENT
Girls learn to create a budget and
handle money.
4 PEOPLE SKILLS
Girls find their voice and build confidence
through customer interactions.
5 BUSINESS ETHICS
Girls learn to act ethically, both in
business and life.
R TO
D B E A SISTE UT
AN CO
GIRL S
EVERY
r a m
®
C ook i e Pr o g .
RLD ths with
in NH a n d V T are op
hite Mo
en to all
untains.
A K E T HE WO Coo k ie B o o
e Gree n a n d W
uct Sale
M CE
ER PLA uts of th n ity Prod ign up fo
r
A BETT l S c o m u
URCES
ir m
RESPECT
G your Co like to s
Y USE RESO Reach o u t to
ur troop
w o u ld
il coo k ie
AUTHORIT WISELY Coordin
ator if yo
lo c ation. Als
o, counc
d de .
AND
TM
council anoth e r p in e B u
c ip a te in the ab o o th in
able fo r s ig n -u
Pa r ti ogram. are avail
Know and ob
ey our Digit
al aring pr booths
Set up y® Gift of C ckages
d C oo kie Site an d ,000 pa
Safe ty an
Cookie Over 17 nated
tomers s were do
rs rely Guidelines. offer c u s of c o o k ie
rseas
irl Scout very and ove
Girl Deli to local e n and me
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ocator, so easy! wom
– it ’s s o service
to arrive r.
last yea
and stay
scheduled
hift. 59
Cookie Cupboards
Cookie Cupboards are available for additional sales, such as booth sales,
goal getter orders, or girl delivery online orders and are located conveniently
across VT & NH. Troop Cookie Coordinators enter a transaction into eBudde
Restock throughout on a Monday for a Friday pickup (for example). Cookie Cupboards are
the season predominantly volunteer run and therefore hours vary. Available hours,
directions, and contact information are posted in eBudde.
Ordering packages for
booth sales isn’t an exact Cookie Cupboards are open from February 20–March 30. Cookies must be
science, but here are average
ordered in case quantities from Cookie Cupboards and up to 25% of the
sales per cookie variety, so
you can get an idea of how amount picked up on Friday can be returned, in same-flavor, unopened cases
many you should order. on the next business day, usually Monday.* Volunteers or parents may pick-up
troop cupboard orders. Whomever signs the receipt is financially responsible
for those cookies. When in doubt, recount. Wait until you’re sure about your
30% case count to sign the receipt.
23
CASES
Compact
HOW MANY COOKIE CASES Car
CAN YOUR CAR CARRY?
25%
15%
30 35
Sport Utility
60 75
CASES
CASES
Hatchback Station
CASES
Standard Vehicle
CASES
Car Wagon
Auto
8%
75 Pickup
100 200
CASES
Cargo
CASES
CASES
Minivan Truck Van
8%
8%
Cupboard locations
4% Arlington, VT Littleton, NH (TBD) Sanbornton, NH
Barre, VT Manchester, NH Thetford, VT
Barton, VT Nashua, NH West Chesterfield, NH
Essex Jct., VT Portsmouth, NH Wonalancet, NH
2% Exeter, NH Rutland, VT
10
*
C OOKIES ORDE R E D I N THE I N I TI A L OR DE R M A Y N OT B E R E TUR N E D.booth
selling
tips
Share goals with customers
They love to know how girls are investing
their cookie proceeds, so encourage
girls to make posters, banners or
t-shirts to get the word out.
Give away bite-sized samples
Give customers a taste of something they
Troops can love, or something they’ve never tried
before! Keep the variety’s nutrition label
check eBudde for in full view in case a customer has
booth locations food sensitivities.
across the council!
Expand your sale even Bundle up
Offer a Girl Scouts ®
further! Gift of Caring option Combine cookie
During booth sales, ask customers to donate varieties into
cookies to a worthy program. Promote the bundles with
option with posters, t-shirts and a special a ribbon and
box (or wagon) for donated cookies. handmade card.
Hand out recipe cards
Encourage customers to stock up and
make recipes featuring their favorite
Girl Scout Cookies®.
Find recipes at
Visit LittleBrownie.com for
LittleBrownie.com
even more tips, inspiration
and GirlScouts.org.
and activities. 11Rewards that
make her say, “WOW!” ®
Rewards and Cookie Dough Program Credits earned through the Girl Scout Cookie Program are cumulative.
35+ packages
Wow the World
Theme Patch
300+ packages
100+ packages Plush Butterfly
Butterfly Carabiner
OR
Inflatable Ottoman 500+ packages
Weekender Tote
200+ packages
Light Up Butterflies
(Set of 3)
400+ packages 850+ packages
Council reserves the right to replace Mini Disco Ball Girl Scout Six Flags Event
an item with one of equal or higher value. July 18, 2020
Cookie Dough Cookie Dough Program Credits
Program Credits are
earned as follows: Cookie Dough Program Credits are an earned reward for
packages cookie
sold → dough
registered Girl Scouts who sell a minimum of 125 packages of
cookies through the GSGWM Cookie Program. Cookie Dough
125-150 = $30 Program Credits will be issued electronically by email to the
2020
151-170 = $40 primary parent’s email in May. CONTEST
171-200 = $50
201-225 = $60 Cookie Dough Program Credits Enter for a e
may be used towards: chance to win th
226-250 = $70
251-300 = $90 · Purchases at the Mountain Top Shop.
301-400 = $125 · Purchases at most Camp Trading Posts.
401-500 = $150 · Annual GSUSA girl membership fees and GSGWM council fees.
501-600 = $175 · GSGWM camp program fees (up to 100%, minus $50
601-700 = $200
·
registration fee).
GSGWM program fees.
24 winners
nationwide!
701-750 = $225 of them?
· Girl Scout Destinations or council-sponsored travel. Will YOU be one
751-800 = $250 · A donation to GSGWM Girl Assistance Fund.
801-900 = $275 · Online at the GSUSA Shop. See girlscoutsgwm.org for details.
901+ = $300
2020 Cookie Dough Program Credits Learn more at
ookiepro
Girls must apply 100% of Cookie girlscouts.org/c
*
Dough Program Credits prior to are valid through March 31, 2021.
receiving financial assistance.WOW Cookie Tech Initial Order Rewards
earned for Digital Cookie® sales. earned for sales prior to February 2.
Glow-in-the-Dark
Cookie
Cookie Techie Patch
techie patch Flying Disc
50+ packages 85+ packages
Charm Bracelet and
Phone Stand WOW Slide Charm
150+ packages 130+ packages
Samoas
Samoas®®45th
45thand
AND
Cookie
CookieShake
ShakeSlide
Slide
Charms
Charms
Portable Charger OR
300+ packages
Aluminum Water Bottle
200+ packages
Initial Order Troop Reward
Origami Bandana
Find your 165+ packages per girl average
1 per each girl selling plus 2 troop leaders
do WOW Things!
Girls may choose one starred item up to their packages-soLd level.
1000+ packages 1500+ packages 2020+ packages 5500+ packages
Apple Watch or iPad 2-Weeks Day Camp or G.I.R.L. 2020 Athens, Greece
(models may vary) 1-Week Resident Camp National Conference Adventure
Orlando, FL
ONE
In GSGWM, troops earned nearly
Troop Proceeds
The higher the Per Girl Average,
the more girls earn!
MILLION DOLLARS
Based on troop per girl average (only selling girls are factored).
in Troop Proceeds last year!
Per Girl Average $ Per Box
1 package and up $0.65 *
Cadette, Senior, and Ambassador troops may opt out of
150 packages and up + $0.05 all rewards for an additional 10 cents per package in troop
200 packages and up + $0.10 proceeds. Girls will still be eligible to earn patches and
Older Girl Opt Out* + $0.10 Cookie Dough Program Credits. Troop must complete and
MAX proceeds per package $0.90 submit Opt Out form by February 2, 2020.
13E
e w!!
W
N
ne p
r co
es
l a co k i e p
i
vio
pre n .
usHow the cookie crumbLes
100% OF THE COOKIE PROCEEDS STAY LOCAL AND
BENEFIT GIRL SCOUTS IN OUR COUNCIL.
Investment in
High Quality Girl Scout Troop Proceeds,
Programs, Training, Girl Rewards,
Camps and Program Sites Cookie Dough Program
credits, and Girl Funds
24%
52%
24%
Cost of Cookies,
Cupboards, Warehouse
and Transportation
Expenses, and
Cookie Staff
15Safety Tips 2020 caLendar
Be sure girls understand and follow DECEMBER 2019
these safety rules:
• Show you’re a Girl Scout—Wear the
1 Volunteers receive Digital Cookie email ®
Girl Scout membership pin and/or 2 Volunteers can login to eBudde TM
Girl Scout clothing to identify yourself as a 15 Parents receive Digital Cookie email®
Girl Scout.
• Buddy up—Always use the buddy system. JANUARY
It’s not just safe, it’s more fun.
1 Initial orders begin and Digital Cookie opens ®
• Be streetwise—Become familiar with the
areas and neighborhoods where you will
4 Cookie Rallies (preregistration is required)
be selling Girl Scout Cookies®. 10 eBudde signups for Council Cookie Booths open
TM
• Partner with adults—If you are a FEBRUARY
Girl Scout Daisy, Brownie or Junior you
must be accompanied by an adult when 4 Troop Cookie Manager submits initial orders and rewards into eBudde TM
taking orders or selling/delivering product.
If you are a Girl Scout Cadette, Senior or
20 Cookie Cupboards open and booth sales begin
Ambassador, you must “buddy up” when 28 Initial Cookie Order deliveries begin across council
selling door-to-door. Adults must be 28-Mar 1 National Girl Scout Cookie Weekend
present at all times during booth sales.
• Plan ahead—Always have a plan for MARCH
safeguarding money. Avoid walking around
with large amounts or keeping it at home 8
Initial Cookie Order deliveries are completed
across council
or school. Give proceeds to supervising
adults who should deposit it as directed 15 Last day for customers to select the Girl Delivery option in Digital Cookie ®
by council as soon as possible.
30 Cookie Sale ends and Cookie Cupboards close
• Do not enter—Never enter the home or
vehicle of a person when you are selling or
making deliveries. Avoid selling to people APRIL
in vehicles or going into alleys.
3 Last day for Troops to update eBudde and submit rewards
TM
• Sell in the daytime—Sell only during
daylight hours, unless accompanied by
11 G.I.R.L Expo 2020 Vermont—come vote on next year’s rewards!
an adult.
MAY
• Protect privacy—Girls’ names, addresses
and email addresses should never be 1
Cookie Dough Program Credits will be emailed to primary guardian
given out to customers. Use a group contact for girls that sold 125+ packages
contact number or address overseen week of
by an adult for customers to request
information, reorder or give comments.
9-15 Final Rewards delivered to Service Units
Protect customer privacy by not sharing
their information except for the product
sale. Girls should never take credit
card numbers.
• Be safe on the road—Always follow
safe pedestrian practices, especially
when crossing at intersections or walking
along roadways. Be aware of traffic when
unloading product and passengers
from vehicles.
girlscoutsgwm.org
• Be net wise—Take the Girl Scout Internet 888-474-9686
Safety Pledge before going online and
follow the specific guidelines related to
marketing online. http://girlscouts.org/
help/internet_safety_pledge.asp
Check our website for even more safety
resources, including the Safety Activity
The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not
Checkpoints and Volunteer Essentials for
limited to the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA
Product Program Safety. licensee. Copyright ®, TM, © 2019 Kellogg NA Co.You can also read
