2021 MEDIA KIT - Brickell Magazine
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2021 MEDIA KIT
READER profile
W
ith a focus on engaging lifestyle Downtown Miami Daytime
coverage that evolves along with the Population 250,757 with 95% of
skyline, Brickell Magazine keeps
the stylish year-round workforce and dynamic
workforce commuting
residents of Brickell & Downtown Miami on the
EDUCATION HOUSEHOLD INCOME
pulse of the neighborhood’s latest and greatest
College Graduates 97% $350,000+ 20%
luxury offerings. Brickell Magazine reaches
Master’s or $250,000+ 31%
more than 150,000 of these desirable readers Doctorate Degree
60%
in surrounding areas of Miami including Miami $125,000+ 69%
Beach, Coral Gables, Coconut Grove, Midtown PROFESSIONALS Average HHI $210,000
and Miami Design District who are always in Attorneys 35%
GENDER
search of fashion, entertainment, design and Investments &
30% Male 55%
real estate trends. Brickell is no longer solely a Banking Services
Female 45%
financial hub, it has transformed into an alluring Business Services 16%
global destination for both locals and tourists alike Real Estate 11% AUDIENCE
thanks to its vibrant nightlife, trendy new bars and Other 8% 25 - 34 30%
restaurants, world-class shopping and cultural 35-44 22%
institutions. Our readers demand the best and have DINING OUT (MONTHLY) 45-54 23%
the means and savoir-faire to ensure they attain it 10 times + 29%
55+ 15%
while enjoying life in the center of it all.
5 times + 42%
AVERAGE AGE 39
READER profile
R
anked among the most desired and affluent neighborhoods in the world with the best beaches in
America, the exclusive island of Key Biscayne is just a bridge away from mainland Miami and a paradise
like no other. The discerning residents of the exclusive 896-acre island welcome savvy influencers
and sophisticated jetsetters to their shores all year long and look to Key Biscayne Magazine as their source
for all things luxury. For more than 15 years, Key Biscayne Magazine’s award-winning coverage has regularly
spotlighted the island’s notable personalities, key players, active philanthropic and social scenes. All residents
of Key Biscayne receive the magazine delivered to their door and via direct mail, as well as through strategic
distribution at key hotspots and events throughout the island, ensuring their next great experience, splurge or
getaway is just an issue away.
Average Single-Family Home
Listing Price $4.7 million
NET WORTH / INCOME GENDER
Average Net Worth $2,800,000 Female 53%
Average Household Male 47%
$475,000
Income
MARITAL STATUS
PROFESSIONALS
Married 62%
Executive (CEO,
Chairman, Single 38%
Board of Directors, 44%
AUDIENCE
Partner,
Owner, VP) 25-34 8%
Financial Services 23% 35-44 18%
Self-Employed / 45-54 25%
Business 18%
Owner / Retired 55+ 42%
DINING OUT (MONTHLY) AVERAGE AGE 41
10 times + 12%
5 times + 31%
Source: Readership Survey. Gender, Audience & Average Age are
reflective of the entire distribution and based on primary residence.
Editorial calendar
JANUARY | Superior Spaces / Real Estate JANUARY | Real Estate & Investments
As Miami’s ever-evolving skyline continues to gain global attention and welcome buyers Discover the most luxurious listings in the market and meet the people who can help you buy or sell
from around the world, we highlight some of the best real estate professionals and their most the property of your dreams. Editorial Spotlight: Miami’s Top Realtors & Interior Designers.
impressive listings. Editorial Spotlight: Miami’s Top Realtors & Interior Designers. Closing Closing Date: 12/01/20
Date: 12/01/20
FEBRUARY | Culinary & Yachting FEBRUARY | Yachting & Culinary
With two of the nation’s largest events in our own backyard, February may be the shortest If there are two things that Key Biscayne is known for it’s yachting and good taste. We focus on both
month of the year, but it is also the most action-packed. Special Sections: Brickell with a lot of style mixed in. Special Section: Key Biscayne Magazine’s Insider’s Guide to the Miami
Magazine’s Insider’s Guide to the Miami Int’l Boat Show and Brickell Magazine’s Insider’s Int’l Boat Show. Editorial Spotlight: Key Biscayne Couples Closing Date: 01/10/21
Guide to SOBEWFF. Closing Date: 01/10/21
MARCH | Spring Shopping
MARCH | Spring Shopping Offering one of the most diverse style palettes in the world, Key Biscayners have a unique fashion
Trendsetting and Miami are synonymous — we filter through all of the latest collections sense all their own — we delve into the latest trends and the island’s spin on them. Special Section:
and shopping offerings to bring you everything you need to get your wardrobe in order for Official Miami Open Tennis Guide. Editorial Spotlight: Key Biscayners & Their Pets. Closing Date:
the season. Special Section: Official Miami Open Tennis Guide. Editorial Spotlight: Top 02/10/21
Shopping Experiences. Closing Date: 02/10/21
APRIL | Influence & Philanthropy APRIL | Philanthropy & Influence
From volunteer opportunities to supporting causes and monetary contributions, there’s Giving back is a big part of the social fabric of living in Key Biscayne. Discover how the island is making
no shortage of ways to get involved and make a difference in and around The Magic City. a difference in the world and saving lives, one cause at a time. Editorial Spotlight: Angels Among Us.
Editorial Spotlight: Angels Among Us. Closing Date: 03/11/21 Closing Date: 03/10/21
MAY/JUNE | Top 20 Professionals Under 40 Issue MAY/JUNE | Welcome To Key Biscayne Issue
Get inspired as we unveil our picks for the next generation of leaders in Miami and share their Island living is all about spending quality time with the family in paradise. We dive into what inspires
career journeys, personal and professional accomplishments and what makes them tick. the Key Biscayne community and what the future holds. Editorial Spotlight: Key Biscayne Moms &
Editorial Spotlight: Top 20 Professionals Under 40. Closing Date: 04/12/21 Their Kids. Closing Date: 04/12/21
JULY/AUGUST | Health, Beauty & Exploration
Evoke a whole new you with expert advice and treatments from Miami’s top medical JULY/AUGUST | Beauty, Health & Travel
professionals, nutritionists, cosmetic surgeons, spas and gyms. Special Section: Health Look great and feel your best inside and out all year long by learning how to achieve the perfect
& Beauty Experts of Miami. Special Section: Health / Beauty Experts & Top Fitness balance between your mind, body and soul. Special Section: Health & Beauty Experts of Miami.
Professionals of Miami Closing Date: 06/10/21 Closing Date: 06/10/21
SEPTEMBER | Fall Fashion Issue SEPTEMBER/OCTOBER | Fall Fashion Issue
We may not have much of a change of season but what we do have is a sense of style that As the social season kicks into high gear and everyone is focused on the latest trends and what to
never ceases to amaze all year long — especially as the social season kicks into high gear. wear, we make it easy with a comprehesive issue dedicated to Fall/Winter must-haves. Editorial
Editorial Spotlight: Brickell Magazine ‘s “Miami’s Most Stylish.” Closing Date: 08/12/21 Spotlight: Hot trends to watch. Closing Date: 08/10/21
OCTOBER | The Men’s Issue
From the latest looks for him to timepieces, gastronomy, the arts, action, adventure, fast cars, NOVEMBER | Home & Design
exotic destinations and everything in between. Editorial Spotlight: Hispanic Heritage Month We present expert tips, tricks and tidbits that will take your interior and experior spaces to the next
Feature Closing Date: 09/10/21 level — both at home and in the office. Editorial Spotlight: Miami’s Top Design Professionals.
Editorial Spotlight: At Home w/ Key Biscayners. Closing Date: 10/11/21
NOVEMBER | Home & Design
From out-of-this-world home & design ideas to architectural masterpieces, extravagant office DECEMBER | Art & Luxury
spaces and outdoor inspiration, take your living spaces to the next level one great design idea Culture. Art. Indulgence. When Art Basel and all the adjacent satellite art fairs roll into town, thinking
at a time. Editorial Spotlight: Miami’s Top Design Professionals. Closing Date: 10/11/21 outside the box is a given. Editorial Spotlight: Key Biscayne Magazine’s Insider’s Guide to Art Week.
DECEMBER | Art & Luxury Special Section: Holiday Gift Ideas. Closing Date: 11/08/21
As the art world descends on our shores, we prepare you for the creative influx and all the
museums, art happenings, galleries, collectors and investments around town. Editorial
Spotlight: Brickell Magazine’s Insider’s Guide To Art Week. Special Section: Holiday Gift
Ideas. Closing Date: 11/08/21
Distribution & circulation
DISTRIBUTION AREAS:
• Downtown Miami • Brickell • Coral Gables • South Miami • Coconut Grove
• Wynwood • Design District • Miami Beach • Aventura • Key Biscayne
30,000 Circulation 15,000 Circulation
Pass – Along Rate: 5x Pass – Along Rate: 5x
Total Readership: 150,000 Total Readership: 75,000
40% 30% 45% 25%
Over 1,200 Business Targeted Retailers, Mailed Directly to Every All Key Biscayne
Offices and Lobbies Restaurants & Condo and Front Door Retailers,
Luxury Services Delivery to Every House Restaurants
in Key Biscayne & Luxury Services
20% 10% 15% 15%
Condo Delivery In-Room Hotel & Retailers, Restaurants Special Events such
to More Than 100 Special Events – Four & Luxury Services as Charity Functions
Residential Buildings Seasons, W Hotel, throughout Miami & Galas, etc.
Biltmore, etc.
Content marketing support
CUSTOM MARKETING PROGRAMS:
EDITORIAL EVENT
Ace
Cover Story
Orion & Markel: Head-to-toe Mirto @ Brickell City Centre.
COLLECTOR’S
Anthony: Vintage t-shirt, sneakers by Nike, belt and pants
by Mirto @ Brickell City Centre. Charlene: Pants, coat and
earrings all by Lafayette 148 New York, and shirt by Fabiana
Filippi, all @ Brickell City Centre. Iman: Top by IRO and skirt
by Zimmermann @ Saks Fifth Avenue Brickell City Centre.
FEATURES OPPORTUNITIES
Yeliz: Dress by Zimmermann @ Saks Fifth Avenue Brickell
ON
City Centre. Fernando: Custom-made hat by Christopher Jay
CORNER
Heller, sneakers by Nike, jacket, shirt & pants by AllSaints @
Brickell City Centre. Danié: Dress by Lisu Vega, ribbons @
SEHMIENTS
JourneyOfABraid.com, earrings by Lafayette 148 New York
and bracelets by 120% Lino, both @ Brickell City Centre.
FA
Modern-day Renaissance man Ric Roth is a successful
entrepreneur with a passion for family, art, architecture, music,
food, animals and helping people whenever he can.
world
in the
TAT
TE X T BY SANDY LINDSE Y
city sed
other ll-dres oom.
PHOTO BY EDWARD LE AL
• Editorial Profiles designed
le, no n of we rdr
ual sty lectio of the boa
R
S
ic Roth grew up in the hotel business and while at Boston corporations and charitable organizations. He believes strongly
University wrote a business plan to convert his family’s in giving back and is currently active in A Safe Haven For individ : A col out
sing rewith n in and
• Presenting Sponsorship
hotel properties to boutique hotels. “Apparently, they Newborns, The Fountainhead, The Cushman School, The Shul Of
didn’t love the plan because after over 25+ years of ownership, Downtown and numerous animal rescue groups. “We recently expres i. He tur
they sold all of the hotels 6 months prior to my graduation,” he helped pass a statewide ballot amendment that will eliminate es to Miam heads
it com se to make
When comes cloready to
says. He then proceeded to go into the hotel and restaurant dog racing in Florida by 2020,” he says. “Now I need to help find
industry and helped develop the Primecard (FKA the IGT Card) homes for about 8,000 greyhounds.”
program that would help restaurants and hotels fill their empty He also has a strong passion for art and has been collecting even sionals PRESENTED BY
to personally introduce you
profes Brickell City Centre
tables and beds while allowing the consumer to save on all of since he was in his late teens with a focus on emerging artists.
their purchases. “Since our inception, we have saved consumers “My collection includes works by Kenny Scharf, Nicole
over $120 million,” he says. Eisenman, Mark Kostabi, Tom Sachs, as well as some older
Currently, Roth owns and operates two successful South works by Chagall, Picasso and Milton Avery,” he says. A hobby
Status of editorial features
Florida businesses: Primecard and IGT Media Holdings. Based architect, he and his wife Denia have renovated numerous
on his 30 years of experience, he’s launching Apogee Rewards, properties and just finished their first ground-up build;
a revolutionary new program for business and leisure travelers, IGTMediaHoldings.com; PrimeCard.com.
“Our mission statement is ‘To Have Fun, Make
and your business to our Money and Do Good for The World’ — we try to
do all of these things every day and often succeed!”
w/ Signature Events
Photography: JP Maclean for DC&CO Studios
Styling: Ana Claudia Negri
Hair & Makeup: Cesar Ferrette for Rik Rak Salon & Rogelio Gonzalez for Red Market Salon
Digital Technician: Julio Carlos
Styling Assistants: Karla Fortuny and Michelle Speck
Fashion Assistants: Alejandro Piedra Barzaga, Susana Restrepo, Joseph Gonzalez
Production & Location: DC&CO Studios
qualified readers
90 91
56 57
Chris
Suarez
CMC Group
305.915.9471
EWM Realty International
305.710.6620
Giulietta
Ulloa • Custom Events designed to
• Multi-Page Fashion Shoots
Giulietta@Ulloa.com
CSuarez@BrickellFlatiron.com
GiuliettaSellsMiami.com
C T
engage with our loyal VIPs
hris Suarez aims to provide clients something beyond their he Real Estate process involves many players: inspectors,
expectations. “That’s why I feel proud to sell the kind of lawyers, appraisers, etc. “Sometimes I feel like a conductor of
product Ugo Colombo puts out,” he says. “The satisfaction I a symphony, coordinating all the different players to make
feel when I’m able to sell unmatched luxury to my clients is why I do a successful transaction a reality,” says Giulietta Ulloa. “At different
what I do. I always place myself in the shoes of the buyer. What do points in the process, I need to be a buyer’s advocate, an analyst,
to visually showcase your
they want? Am I getting the best deal? Is this the closest match to their a business manager, a consultant, a negotiator and a marketer, just
needs?” Delivering for the client is what leaves a lasting impression. to name a few.” Her 23 years of full-time experience has given this
That’s why he always seeks to truly understand what his clients need go-getter tremendous knowledge and market insight as well as life-
and prides himself on being upfront throughout the process. Currently, long connections and friendships in the industry. “When I’m facing a
he’s excited to deliver the incredible units at Brickell Flatiron. “Having challenging deal, I can leverage my experience and network to solve
been with the project from the inception, I feel a great sense of the transaction in the client’s best interest,” she says. “I like coming up
achievement and excitement as we reach completion scheduled for with creative solutions to problems or issues, together with the desire
Summer 2019,” he says. “This project will become a landmark in Brickell to give the best possible advice to my clients.” Best of all, she’s ready for
apparel, product or location
and I’m thrilled to be a part of it.” He considers himself very lucky to just about anything. She once gave a home tour to an old-fashioned
• Event Support via Digital
have experienced multiple facets of the industry, from operations to agent at an open house and at the end they stayed chit-chatting. “I had
marketing to sales. He credits these experiences for leading him to brought bottles of Sprite and one of them was a vibrant green color;
where he’s at now and giving him that extra edge needed to rise above. I thought it was a new flavor,” she says. “After his first sip, we quickly
came to the realization that the Sprite bottle I’d grabbed from home
Job Satisfaction: “Being a part of what becomes home for so was my son’s “party soda.” It was quite the experience and good laughs
many... now that’s quite a memorable moment.” were shared!”
Miami 2019: “One of the best parts of being a realtor in South Go Pro: “There are lots of realtors, but most work part-time. It’s best
Florida is helping to shape the Miami skyline and creating history. That’s to always choose a seasoned professional. It’s vital to be in the right
Marketing, Social Media
what it’s all about.” hands, to work with someone who can guide you all the way from start
to finish.”
Architectural Significance: “Brickell Flatiron is a unique
take on design. Everyone wants to be a part of something special, Riding Waves: “Real Estate in South Florida comes in cycles. To buy
• Photography coverage of
something that hasn’t been done before.” in a buyer’s market and sell in a seller’s market is the smartest thing to
do. It’s recommendable to have a savvy real estate advisor to guide you
through the real estate jungle.”
Florida Lover: “Miami weather is awesome. I can do outside sports
and Print to promote your
year-round. There are many delicious top restaurants all over. The variety of
the many high-end buildings built in Miami gives a lot of options to a wide
range of budgets.”
“I’ve always been a social guy.
your special events
“I’m very social. I like to engage
Creating and growing my circle
in several activities like dancing,
and web presence has been a
outside sports, book clubs and
crucial part of my growth and
company’s event
traveling. Many of my clients come
success in real estate.”
from those activities.”
72 73
StylewiSe
EncountErs @ Brickell City Centre
ARTISTIC CONNECTIONS
The FREE! alternative contemporary art fair presented a uniquely immersive experience curated by Anthony Spinello
and showcasing more than 50 artists at Brickell City Centre. — Photos by Edward Leal
1. George Pineda, Jessica Buffi, Patrick Derito, Regina Lacayo, Michael Sneed, Sofia Habib, Anthony Spinello, Christa
Allen, Mariolga Calderon, Emily Ibarra, Kayla Barrera, Athena Chen 2. Alejandro Garrido, Jonathan Ramirez, Joanna
Avrilien-Louis 3. Gino Campodonico, Katrina Perez, Mariolga Calderon, Tathiana Rosado, Joseph A. Quiñones 4.
Katrina Perez, Regina Lacayo, Muñeca Fuentes-Andreina Kissane 5. Tathiana Rosado, Florence Quinn, Jesslyn Wade
6. Anthony Spinello, Octavia Yearwood 7. Cara Despain, Kenny Riches 8. Catalina Mora, Juliette Fayad 9. Katy Gomez,
Kalen Nehler 10. Monica Suarez, Iñaki Bernus 11. Luis Dalmau, Melanie Rosano
6 7
RISE UP
DIGITAL
1
& REACH
HIGHER 8 9
IMPRINT
A modern couple breezes through 2 3
the busy workweek looking sharp,
calm, cool and collected.
Photography: Julio Carlos for DC&CO Studios
Creative Direction & Styling: Ana Claudia Negri
Beauty: Rogelio Gonzalez for Red Market Salon
On her: Jacket, top, and skirt by IRO and Models: Yuliya & Buster at FRONT
boots by Coach, all @ Brickell City Centre. Assistant Stylist: Alejandro Barzaga
On him: Head-to-toe look by Suitsupply @ Production: DC&CO Studios
Brickell City Centre. Location: Rise Residences, 88 SW 7th St., Miami, FL 33130
4 5 10 11
78 79
128 129
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gatherings and special events
CONTACT US:
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www.TAGMedia.com
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