FALL & THANKSGIVING 2021 PLANNING GUIDE - BLOOMLINK
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Fall & Thanksgiving
2021 P L ANNI NG Gu i de
SUPPORTING YOUR SHOP DURING DIFFICULT TIMES
Thank You for Your Passion & Commitment
During challenging times, we’re reminded of the importance of staying connected with loved
ones. In this “new normal”, our goal is to maximize your profit potential, by providing you access
to our best-in-class products, services, and team of associates, all ready to help your business
thrive. As the holiday is fast approaching, now is the time to order hardgoods, supplies, fresh
floral and premade bouquets, to ensure that your shop is ready for the busy season.
Welcome TABLE OF CONTENTS
To place an order, or for more information,
contact BloomNet Product Sales, productsales@bloomnet.net
As the Fall season approaches, we are reminded, NEW ENHANCEMENts DESIGNEd fOr YOU
3 | Supporting Your Shop
especially during challenging times, of the Consumer and Florist messaging for utilizing Increased promotion of One-of-a-Kind/
“touchless” deliveries Florist Choice arrangements
importance of staying connected with loved ones. 4 | Top Featured Products
Of course, this time of year provides a very special Flexible Substitutions during the COVID-19 Reduction of Florist Designed arrangements
5 | Peak Season Procurement crisis with difficult to source fresh floral FREE
occasion for you to help your customers convey tags to download for contactless deliveries,
7 | Premade Bouquets FREE business consultation with a BloomNet weather notices or early deliveries
through the beauty of flowers how much their Market Area Consultant on managing the
families mean to them. 8 | Peak Season Checklist current situation
9 | Daily Operational Reminders
To learn more, visit www.bloomnet.net/covid19
BloomNet is committed to working with you as you
10 | Guides & Manuals
assist your customers in expressing their emotions.
In addition, we have created an informative Fall 2021
11 | Be Inspired UPDATED SUBSTITUTION GUIDELINES
Planning Guide...complete with tips, reminders and 12 | Enhance Your Deliveries By working together, we can help meet our customers’
expectations and bring more orders into your shop!
insights that can enhance your shop’s opportunities 13 | BloomNet 360
for the upcoming holidays. But at times, you may need to make a substitution to
14 | Social Media Best Practices ensure each order is fresh and delivered in a timely manner.
This is especially true as we navigate the evolving
We look forward to working closely with you, helping 15 | Email Marketing Tips health crisis.
to assure a successful Fall season for your business! 18 | We’re Here For You Please know that in this instance, the 1-800-FLOWERS.COM® team has
made updates to their website to highlight this possibility, showing that
even in a difficult time, the utmost care & attention is given to ensure each arrangement
is designed of equal value.
View Substitution Guidelines
2 FALL 2021 Holiday PLANNING Guide 3
Top featured products PEAK SEASON PROCUREMENT
For Fall & Thanksgiving For Fall & Thanksgiving
As current shipping issues continue across all markets, it is imperative that you
place your orders for fresh floral, containers and supplies as soon as possible.
This season, 1-800-FLOWERS.COM® is featuring the following fresh floral in our
fall arrangements.
FRESH FLORAL
Roses, 50cm (Hot Pink, Pink, Stock (Lavender, Pink & White) Gerbera Daisies (Pink)
#167664 #174303 #183640 #176878
Lavender, Peach, Orange, Bi-color
Fields of Europe® for Fall Harvest Glow™ Bouquet A-Dog-Able® for Fall Plentiful White
Pumpkin™ Orange, Circus, Red & White)
Statice (Purple) Gypsophila/Baby’s Breath
Asiatic Lilies (Orange, Waxflower (Pink & Purple) Hypericum Berries (Red)
Pink & White) Button Poms (Green, Lavender, Larkspur (Pink)
Red & Yellow)
Oriental Lilies (Pink) Leucadendron (Red)
Hybrid Lilies (White) Cushion Poms (Lavender &
White) Mardi Gras Monte Casino
(Purple)
Carnations (Hot Pink, Lavender,
Lime Green, Orange & White) Daisy Poms (Lavender, Red, Rust,
White & Yellow) Monte Casino (Purple, White &
Mardi Gras)
Mini Carnations (Pink, Hot Pink,
Orange & Red) Delphinium (Blue & Dark Blue)
Myrtle
Alstroemeria (Lavender, Orange, Dianthus (Purple)
#176433
Vibrant Floral Medley™
# 167891
Floral Embrace™
#174313
Birthday Wishes Flower Cake®
#179418
Daydream Bouquet™
Solidago
Vibrant
Pink, White & Yellow) Athos (& Athos Pom)
Trachelium (Blue & Green)
Sunflowers, medium Bupleurum
Snapdragons (White & Yellow) Football Mums (White)
FRESH PLANTS & GREENERY
Eucalyptus (Silver Dollar, Peace Lily Plants Sheet Moss
Spiral & Seeded) (6-8”H & 20-24”H)
Variegated Pittosporum
Leather Leaf Salal (& Salal Tips)
# 167006 # 167530 #148683 #167398
Wonderful Wishes Bouquet™ Lovely Lavender Medley™ Healing Tears™ Blue & White Always On My Mind™
Flower Bouquet
To view these recipes and more, visit www.bloomnet.net/guidesandmanuals
Promoting “Florist Choice” Arrangements
Florist Choice arrangements are the perfect opportunity to make a
CODIFIED FALL CONTAINERS* one-of-a-kind arrangement to help customers connect, while you express
yourself perfectly in your designs.
#156661 #156677 #156671
Brilliant Mosaic Vase Textured Fabric Hatbox Southern Living® Vintage
Farmhouse Milk Jug These arrangements can be of great value at any size, too, so keep
#156660 #156682
Grateful White Pumpkin Real Simple® Macrame Jar #156666
putting your passion and creativity into each and every gift – we’ll keep
Antique Gold Vintage promoting you as a trusted, local florist! Learn More!
#156680 #156681
Lantern
Rustic Slumbered Fox Pumpkin™ Hammered Bell Pitcher
*Subject to change and availability. Contact Product Sales to place an order, or for questions, at productsales@bloomnet.net
4 FALL 2021 Holiday PLANNING Guide 5
BOUQUETS2GO PREMADE BOUQUETS FOR FALL & THANKSGIVING
BOUQUETS2GO
Our premade bouquet program, Bouquets2GO, is designed to help BloomNet Florists maximize
fulfillment capacity & profit potential during busy seasons. This season, our pre-made bouquet
program offers 6 pre-made bouquets for Fall, each a top selling 1-800-FLOWERS.com® arrangement.
What’s more, these premade bouquets have been created by the 1-800-FLOWERS.com® Florist
Designed Team, with farm level pricing! Premade bouquet offerings are updated regularly to include
all major holidays to help support your fulfillment needs year-round! Best of all, you can place premade
bouquet orders on your BloomNet Clearinghouse!
Fall Order Deadline: October 11
Fall Last Delivery to Shops: November 24
Amber Waves™ Fields of Europe® for Fall Fields of Europe® for Fall
#176896 #167664 Basket
#176874
Increase Fulfillment and Profit Potential
with
PRE-MADE BOUQUETS
Fields of Europe® for Fall Harvest Glow™ Plum Crazy™ for Fall
• Created by our Floral Design Team at 1-800-Flowers.com® Centerpiece #174303 #183657
#91926
• Designed to support holiday and everyday fulfillment
• Negotiated farm-level pricing
*VistaFlor pricing includes shipping and is a landed store price. Most bouquets are available in quarter & half boxes. Select floral varieties may be
• Payable to your Clearinghouse Account substituted based on availability. Please note, premade bouquet orders only include fresh floral bouquets. Please refer to the 1-800-Flowers.com®
Design Resource Guide for required hardgoods, supplies and/or accessories. To order premade bouquets or for more details, please call Juan Santiago
Rodriguez at (305) 592-5457 or email 18F@VistaFlor.com.
For more information, call 1-800-256-6663, or visit www.bloomnet.net/bouquets2go
World-Class Florists • Worldwide Delivery • 1-800-BloomNet FALL 2021 Holiday PLANNING Guide 7
PEAK SEASON CHECKLIST DAILY OPERATIONAL REMINDERS
OPERATIONS DELIVERY CONFIRMATIONS
Reinforce with staff the importance of photo Keep record of what product and add-on’s To help reduce customer service issues and provide a
proof-of-delivery, as well as submitting have been ordered, and who will process it better customer experience:
delivery notifications in real-time. upon arrival. • Submit Delivery Confirmations in real time or before
7:00pm on all completed deliveries & earn a $1.00
Make sure all your computers and delivery For any vases you green-up in advance, check credit for each DLC received on time!
vehicles are in proper working condition prior daily to see if water needs to be added. Soak • Submit a Delivery Notification in real time or before
to holiday. floral foam properly to avoid air pockets. 7:00pm on all deliveries that were attempted, but
not able to be successfully completed.
To maximize productivity, set up a functional Use FloraLife antiviral cleaning solutions to
assembly line so that designers have all disinfect flower buckets and work surfaces.
Ways to submit Delivery Confirmations!
resources easily accessible to them but still
remaining socially distant. Consult past staffing & performance patterns • FREE Mobile App. “Route4Me” for Business
to plan for this year’s holiday. Management Solution Customers
• NEW FEATURE! TEXT: 1-855-TEXT-DLC
(1-855-839-8352)
• Call: 1-855-839-8352
LOCAL STORE MARKETING
• Online:BloomLink
Display current store hours and delivery policies where FedEx, UPS and USPS can easily see.
Place window banners and retail posters in windows where easily see from parking lot or the road.
REJECTING ORDERS: ZIP CODE SELF-SERVICE
Utilize BloomNet360.com our online marketplace of customizable print assets to order and use to • Our Timely Reply Program requires shops unable • Shops have the ability to update/add delivery zip
promote your shop. to deliver an order, to reject it within two hours of codes, for servicing cities, for shop-to-shop orders.
receiving it. Doing so gives BloomNet time to secure See page 10 of the Directory White Pages for details.
• front door store hour sign • bounce back cards • brochures
another shop to deliver the order, avoiding
• business open/closed sign • postcards • gift cards
additional fees.
SELF-SUSPENDING
BloomNet360 promo: SAVE 20% OFF ALL FALL ASSETS USE PROMO CODE UH84W • If you need to self-suspend incoming orders, there
*Promo expires 10/2/21 SENDING PHONE & FAX ORDERS are several steps to do so. Please review the steps
• To receive payment for phone orders fulfilled, for self-suspending incoming BloomLink orders, as
you must complete an Incoming Order Form well as the steps for self-suspending your BloomNet
(BloomLink>Utilities>Reports>Incoming Order Commerce website.
TECHNOLOGY Report Form). All orders fulfilled via BloomLink do
not require an Incoming Order Form. Payment will
Respect social distancing with photo Gain access to more local delivery drivers be applied to the following month’s statement.
proof-of-delivery. Submit delivery photos at discounted rates!
through our FREE Route4Me App.
Should you have any questions, feel free to
Ensure you have plenty of paper and ink contact our technical support team at
for printers, including receipt printers. 1-800-BloomNet (1-800-256-6663), by
email at customerservice@bloomnet.net
Make sure your computer has all of the or via chat at Bloomnet.net.
most recent updates.
8 FALL 2021 Holiday PLANNING Guide 9
GUIDES & MANUALS BE INSPIRED
Know Where to Go! Learn from our Designers!
Our Design Resource Guides and Workroom Manuals are a collection of beautifully SM
distinctive floral arrangements, by some of the floral industry’s most talented local Spring Gard
Fall Holiday AN D
TR EN D RE enIlluminate IL5
floral artisans! AN D
PO RT
Napco Trend Reports TR EN D R Ep
Spaces illuminate when glowing mustard yellows and cool
20 22 grays are combined with accents of slick black that add
oRT
depth and dimension. Feel inspired with this city urban loft
feel laden with rich wood finishes of honey and espresso.
Natural materials and rough textures help bring trending
galvanized accents to life. IL6
20 21
Being unique is our top priority. Use
For your convenience, electronic versions of the Design Resource Guides and
IL7
IL8
PANTONE PANTONE PANTONE PANTONE PANTONE
7408 C 124 C 424 C 405 C Black
our seasonal trend reports to discover Floral
Workroom Manuals are available online at www.BloomNet.net/guidesandmanuals Elements • Dusty Miller
new and unique products, themed to
• sliCk blACk CerAMiCs
• CrAspeDiA
• briGHt wHite porCelAin
• sunflower
• ConCrete finisHes
IL3 • sAnsevieriA
• nAturAl stAineD wooD
Product Preview | Pricing | Recipes
PRODUCT HIGHLIGHTS DESIGN RESOURCE GUIDE 2021 Visit us at www.napcoimports.com today!
FA L L Visit us at www.napcoimports.com today! D E S I G N R E S O U RC E G U I D E 2 0 2 1
each season, and perfect for inspiring
Fall, Holiday & Everyday
creativity in your own store displays!
QTY Unit Floral Description Suggested Substitution S M L Unit Floral Description Suggested Substitution
12 Stem Carnation White 3 4 6 Stem Rose Orange 50 cm Rose Circus or Bi-Color 50 cm
1-800-FLOWERS®
s
2 Stem Daisy Pom Red Cushion Pom Red 2 2 2 Stem Button Pom Yellow Cushion Pom Yellow
Design Resource Guide 2021
Plentiful White 2 Stem Daisy Pom Rust Cushion Pom Bronze 2 3 3 Stem Daisy Pom Rust Daisy Pom Yellow
Pumpkin™
GRATEFUL WHITE PUMPKIN
2 Stem Variegated Pittosporum Salal 3 4 4 Stem Solidago Solidago Red Tint
ONLY $4.95
IL1 IL2 IL4 IL9 IL10 IL11
1 2 2 Stem Eucalyptus Silver Dollar Eucalyptus Seeded
Arrangement PC #176878
Hardgoods Description 1 1 1 Stem Variegated Pittosporum Salal Tips
Each! Suggested Retail Price:
1 Each Rustic Slumbered Fox Pumpkin™—Codified PC #156680
$49.99 S, $54.99 M (Left), Hardgoods Description 4 5
1 Each a-DOG-able® Face Kit: 2 Eyes, 1 Nose—Codified PC #92808
$59.99 L 0.33 Each Floral Foam Brick 1 1 1 Each Grateful White Pumpkin—Codified PC #156660
1 Each Floral Tape 0.33 0.33 0.33 Each Floral Foam Brick
PC #156660 3 Each Cold Glue
NApCo 2022 SprING & GArDeN treND report • SHop tHeSe proDUCtS AND More At WWW.NApCoIMportS.CoM
3 Each Wheat DESIGN TIP: Lid is styled on top of the floral arrangement.
Featured in (2) 1-800-FLOWERS® Codified Arrangements! 1 Yard Decorative Ribbon Be sure to deliver with hangtag.
A modern-styled white satin finish pumpkin designed with embossed detail and golden accents. DESIGN TIP: Be sure to deliver with hangtag.
This unique design can be used for floral, holiday wrapped candies, or as a unique seasonal
décor piece.
USED TO FULFILL: 1-800-FLOWERS® Plentiful White Pumpkin™ PC #176878
1-800-FLOWERS® Spooky Pumpkin™ Bouquet PC #183638
a-DOG-able® for Fall Plentiful White Pumpkin™
DESIGN: One Sided Arrangement DESIGN: All Around Arrangement
#183640 $59.99 12"H x 12"W HOW-TO: See a-DOG-able® HOW-TO on page 155. #176878 S #176878 M #176878 L #176878 S $49.99 8"H x 9"W
#176878 M $54.99 8.5"H x 9.5"W (Above)
REVISED CODIFIED PRODUCT: CODIFIED PRODUCT:
#176878 L $59.99 9"H x 9.5"W
Start Date: 8/23/21 | End Date: 11/29/21 Start Date: 8/23/21 | End Date: 11/29/21
S M L Unit Floral Description Suggested Substitution S M L Unit Floral Description Suggested Substitution
PRODUCT DESCRIPTION
2 3 4 Stem Sunflower Mini Mini Gerbera Yellow 2 3 4 Stem Rose Lavender 50 cm Rose Orange 50 cm
View trend reports at napcoimports.com/trends-reports
NAME: Grateful White Pumpkin 2 3 3 Stem Daisy Pom Rust Cushion Pom Bronze 2 2 4 Stem Mum Disbud Bronze Football Mum Bronze
BN CODE: #156660 2 3 3 Stem Mini Carnation Orange Alstroemeria Orange 2 2 3 Stem Daisy Pom Lavender Cushion Pom Lavender
1 2 3 Stem Hypericum Red Mini Carnation Red 1 2 3 Stem Mini Carnation Orange Alstroemeria Orange
0.5 0.5 1 Stem Waxflower Orange Limonium Dyed Orange 1 2 3 Stem Hypericum Red Mini Carnation Red
PRODUCT DETAIL/PRICING 0.5 0.5 1 Stem Eucalyptus Seeded Eucalyptus Silver Dollar 1 2 2 Stem Solidago Statice Yellow
2 2 2 Stem Pittosporum Green Variegated Pittosporum 0 2 3 Stem Monte Casino Purple Statice Purple
UNIT MEASUREMENT: 4.75"H x 4.75"W
1 2 2 Stem Statice Purple Waxflower Purple
UNIT PRICE: $4.95 Hardgoods Description 1 1 1 Stem Variegated Pittosporum Salal Tips
CASE PACK: 8 1 1 1 Each Rustic Slumbered Fox Pumpkin™—Codified PC #156680
Hardgoods Description
CASE PRICE: $39.60 0.33 0.33 0.33 Each Floral Foam Brick
1 2 3 Each Dried Lotus Pod 1 1 1 Each Jewel Tone Mosaic Vase—Codified PC #156642
1 ST DELIVERY DATE: 8/1/21
DESIGN TIP: Be sure to deliver with hangtag. DESIGN TIP: Be sure to deliver with hangtag.
s
1-800-FLOWERS®
Spooky Pumpkin™
Bouquet
PC #183638
SRP: $49.99 S,
$54.99 M (Right),
$59.99 L
Pumpkin N’ Posies™ Plum Crazy™ for Fall
DESIGN: All Around Arrangement DESIGN: All Around Arrangement
#183656 S $49.99 11"H x 8.5"W #183656 S #183656 M #183656 L #183657 S #183657 M #183657 L #183657 S $54.99 17"H x 10"W
#183656 M $54.99 12"H x 9"W (Above) #183657 M $64.99 18"H x 10.5"W (Above)
REVISED CODIFIED PRODUCT: REVISED CODIFIED PRODUCT:
#183656 L $59.99 13"H x 9.5"W Start Date: 8/23/21 | End Date: 11/29/21 Start Date: 8/23/21 | End Date: 11/29/21 #183657 L $74.99 19"H x 11"W
8 Call us at 1-800-BloomNet (1-800-256-6663) 9
46 47
1-800-FLOWERS.COM
• 2021 Fall, Holiday & Everyday Design Resource Guide
• 2022 Sympathy Design Resource Guide
Floriology Floriology
Institute NOW
2021 Fall & Holiday Workroom Manual
Effective June 2021
bf817-11kl
Autumn On My Mind Centerpiece
bf818-11kM
Autumn On My Mind Bouquet
bf823-11kM
Autumn Awakened Bouquet
bf824-11kM
Harvest Happenings Bouquet Experience floral Enroll in on-demand
of
floral design &
TM
E sse ntial s product details: used to fulfill:
BF833-11KS/M/L - T
product details: used to fulfill: design classes
business courses
Name 8"H Hobnail Vase - Teal BF824-11KM
Name Tin Leaf Pot Cover, Set of 2 Asst.
8"H Hobnail Code #29003 tin leaf BF825-11KMF
Code #77836
vase - teal Unit Measure 8"H pot cover,
in-person
Unit Measure 4.25"H
Unit Price $3.00 set of 2 asst.
Unit Price $2.75
Case Pack 12
Case Pack 12
Harvest Happenings Bouquet Case Price $36.00
Case Price $33.00
BF824-11KM
suGGested retail price: $49.99 S, $69.99 L (shown) suGGested retail price: $49.99 S, $59.99 M (shown), $69.99 L suGGested retail price: $39.99 S, $49.99 M (shown), $59.99 L suGGested retail price: $44.99
product details: used to fulfill: a. construction Materials: a. construction Materials: a. construction Materials: a. construction Materials:
s M l ■ 1 #77836 Tin Leaf Pot Cover _______
Name 5"H Maroon/Green & Gold BF834-11KM product details: used to fulfill: s l s M l
■ 1 1 Design Dish ■ 1 1 1 #29926 - 8" Rose Vase - Clear _______ ■ 1 1 1 #156952 - 8" Jordan Vase - ■ 1 stem Fall Leaves _______
Pot Cover, Set of 2 Asst. BF836-11KM Name Christmas Sleigh Planter BF832-11KM
5"H Maroon/Green ■ 0.33 0.33 Floral Foam Brick _______ Total Whsle. Cost: _______ Orchard Harvest Asst. - Orange _______ ■ 0.33 Floral Foam Brick _______
& Gold pot cover, Code #52480 cHristMas Code #52413 ■ 1 2 Taper Candles - Orange _______ A. Retail = Whsle. Cost x 2.5 _______ Total Whsle. Cost: _______ Total Whsle. Cost: _______
Total Whsle. Cost: _______
set of 2 asst. Unit Measure 5"H sleiGH planter Unit Measure 7.5"H A. Retail = Whsle. Cost x 2.5 _______ A. Retail = Whsle. Cost x 2.5 _______
A. Retail = Whsle. Cost x 2.5 _______ b. flowers:
Unit Price $3.00 Unit Price $13.00 s M l b. flowers: b. flowers:
Case Pack 12 Case Pack 2 b. flowers: ■ 2 3 4 stems Roses - Bicolor Orange _______ s M l ■ 3 stems Roses - Yellow _______
Case Price $36.00 s l ■ 2 2 2 stems Statice - Purple _______ ■ 2 3 4 stems Sunflower _______ ■ 3 stems Safari Sunset _______
Case Price $26.00
■ 3 4 stems Roses - Bicolor Orange _______ ■ 2 2 3 stems Solidago - Yellow _______ ■ 2 3 4 stems Roses - Orange _______ ■ 2 stems Alstroemeria - Orange _______
■ 2 2 stems Statice - Purple _______ ■ 1 2 2 stems Safari Sunset _______ ■ 2 2 3 stems Dianuthus - Purple _______ ■ 3 stems Hypericum Berries - Light Orange/Peach _______
■ 1 2 stems Solidago - Yellow _______ ■ 2 2 3 stems Sunflower _______ ■ 2 2 2 stems Athos Pom - Lime Green _______
■ 2 3 stems Safari Sunset _______ ■ 2 2 2 stems Hypericum Berries - Red _______ b. foliaGe:
■ 1 2 stems Sunflower _______ b. foliaGe: ■ 2 stems Pittosporum - Variegated _______
s M l b. foliaGe: Total Whsle. Cost: _______
product details: used to fulfill: b. foliaGe: ■ 2 2 2 stems Eucalyptus - Seeded _______ s M l B. Retail = Whsle. Cost x 3.5 _______
BF826-11KM/F product details: used to fulfill: s l ■ 1 1 2 stems Succulent Head _______ ■ 1 2 2 stems Pittosporum - Variegated _______ C. SUBTOTAL = A + B _______
Name 4"H Flower Power Pot Cover
■ 2 2 stems Eucalyptus - Seeded _______ ■ 1 2 2 stems Pittosporum - Variegated _______ Total Whsle. Cost: _______
Name Christmas Truck Planter BF831-11KM
4"H flower Code #31975 ■ 1 2 stems Succulent Head _______ Total Whsle. Cost: _______
cHristMas Code #51902
B. Retail = Whsle. Cost x 3.5 _______ labor cHarGe: 25% Labor (C x 0.25) _______
power pot cover Unit Measure 4"H ■ 1 2 stems Pittosporum - Variegated _______ B. Retail = Whsle. Cost x 3.5 _______ C. SUBTOTAL = A + B _______
truck planter Unit Measure 5.5"H Total Whsle. Cost: _______ C. SUBTOTAL = A + B _______ labor tiMe: 15 minutes GRAND TOTAL (C + Labor) _______
Unit Price $1.50
B. Retail = Whsle. Cost x 3.5 _______ labor cHarGe: 25% Labor (C x 0.25) _______
Case Pack 20 Unit Price $8.25
C. SUBTOTAL = A + B _______ labor cHarGe: 25% Labor (C x 0.25) _______ diMensions:
Case Price $30.00 Case Pack 12
labor tiMe: 15 minutes GRAND TOTAL (C + Labor) _______ Arrangement Height 10", Length 11"
Case Price $99.00 labor cHarGe: 25% Labor (C x 0.25) _______ labor tiMe: 15 minutes GRAND TOTAL (C + Labor) _______
Winter Woods Bouquet labor tiMe: 15 minutes GRAND TOTAL (C + Labor) _______ diMensions:
Small: Arrangement Height 10", Length 16"
diMensions:
Small: Arrangement Height 8", Length 13"
Medium: Arrangement Height 10", Length 14"
start date:
end date:
8/23/21
11/25/21
BF828-11KM
diMensions: Medium: Arrangement Height 12", Length 17" Large: Arrangement Height 11", Length 15"
Small: Arrangement Height 8", Length 12" Large: Arrangement Height 13", Length 18"
Large: Arrangement Height 8", Length 17" start date: 8/23/21
product details: used to fulfill: start date: 8/23/21
Autumn on My Mind Bouquet product details: used to fulfill: end date: 11/25/21
Name Black & White Plaid Container BF830-11KM start date: 8/23/21 end date: 11/25/21
Name Splitwood Handled Basket BF819-11KS/L end date: 11/25/21
BF818-11KM black & wHite Code #52454
BF835-11KS/L
splitwood Code #139969
plaid container Unit Measure 5"H
Unit Price $5.50
Handled basket Unit Measure 9.5"L Small, 11.5"L Large
Unit Price $3.83
Case Pack 6
Floriology
Case Pack 12
Case Price $33.00
Case Price $45.96
B823-11KS BF823-11KM BF823-11KL
BF818-11KS BF818-11KM BF818-11KL
BF817-11KS BF817-11KL
For additional case pack sizes/pricing available on select items, visit www.napcoimports.com. To see complete list of "used to fulfill", see full Workroom Manual at www.bloomnet.net/guidesandmanuals.
Floriology
For additional case pack sizes/pricing available on select items, visit www.napcoimports.com. To see complete list of "used to fulfill", see full Workroom Manual at www.bloomnet.net/guidesandmanuals.
5
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Interactive
Magazine
BloomNet Essentials Enjoy hands-on
Digitally explore
• 2021 Fall & Holiday Workroom Manual Supplement floral design
new ideas from
classes from
• Everyday & Holidays Full Workroom Manual industry leaders
home
• Tributes & Sympathy Workroom Manual
Discover all Floriology has to offer at www.floriologyinstitute.com
10 FALL 2021 Holiday PLANNING Guide 11
ENHANCE YOUR DELIVERIES
Make the most of our BloomNet Management System,
with Route4Me and DoorDash!
Learn more about BMS
Take the guess work out of route planning, with the FREE
Route4Me app! Further enhance your deliveries with customizable
Create More Accurate Routes: Send real-time updates to, advertising, designed to highlight your creative abilities!
and receive real-time updates from your drivers, while on
the go Browse our library of pre-made templates
Minimize Costs: Save money on gas, insurance, and vehicle Customize them with your own logo and shop information
maintenance with Route4Me’s accurate routing Order exactly what you need & still benefit from
Improve Overall Safety: Take photos of your deliveries as high-quantity price breaks
proof-of-delivery while still respecting social distancing Then, have your order shipped to your shop, or leverage
our direct mail services!
Start optimizing your deliveries today with Route4Me!
Brochures Postcards Bounce Back Cards
Connect With All the Let Our Floral Artisans Hand-Arrange
Special People in Your Life the Perfect Bouquet for Every Occasion!
Call, Click or Come In!
XXX-XXX-XXXX Make Their Day Extraordinary with Fresh Autumn Blooms Your Logo
website
Here
Your Logo
Here NO
CONTACT
Let Us Arrange
SAMPLE
FOR MERCHANTS Let Us Help You Deliver a Smile! DELIVERIES
Brighten Someone’s Day!
FLOWERS & GIFTS STARTING AT $34.99
Fall Flowers & Gifts Starting At
A Smile For You
$39.99* $10 OFF
BF173-11KM BF711-11KM
Access more local delivery drivers by partnering
Pink ‘n Pretty Bouquet Lavender & White Brilliance
$44.99 $49.99-$59.99 BF515-11KM BF697-11KM
Vibrant Beauty Bouquet Brilliant in Blue Planter
$39.99-$59.99 $44.99
Call, Click or Come In!
Any Fresh Flower Purchase
with DoorDash! Store name • Store address
Phone number • Website
Call, Click or Come In!
Touchle ss and Curbside DE
Grateful Heart Bouquet
LIVERING
LOCALLY
of $49.99 or more
(expires XX/XX/XXXX)
Promo code: XXXXXX
(904) 559-3814 BF822-11KM $54.99 OWNED
Truly Original Gifts
Company Name
W
ORL DE
DWI
Your Logo 7800 Baybe rry Rd DE
LIVERING
Street Address
Increase Efficiency: Find available drivers for same day
BF700-11KM
Blooming Meadow Bouquet
Here Jacksonville , FL 32256 LOCALLY
City, State Zip
SAMPLE
$69.99 OWNED
Street Address (904) 559-3814
Phone
W
ORL DE
DWI
BF634-11KM
Sunshining Day Bouquet
123 Address
European Romance Bouquet You’re In My Heart
Store name • Store address
$39.99 city, state zip
XXX-XXX-XXXX urlBF89-11KL $54.99 BF116-11KL $69.99
deliveries, 9AM-9PM, any day of the year!
Phone number • Website Autumn On My Mind Bouquet Bouquets Designed
Fall 2021-6x9 Postcard-108-v5.indd 1 8/6/21 11:35 AM
Visit XXXXXXXX store today or call XXX-XXX-XXXX! www.1800flowers.com BF818-11KL by Our Local Florists
$69.99 $59.99
Express Yourself Perfectly with Truly Original Gifts
BF411-11KS/M/L BF628-11KM BF560-11KM BF633-11KL
It’s A Fine Day Magnificent Blooms Cube Fresh & Flirty Fairy Succulent Garden
$39.99-$59.99 $39.99 $39.99 $49.99-$59.99
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BF819-11KL
Autumn Awakened Bouquet
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Help Someone Get Well Sooner
ONE-OF-A-KIND BOUQUET
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Just to Make You
Smile Bouquet
$39.99-$59.99 BF63-11KM
All Orange For You
$10 OFF Le t our floral artisans cre ate
a special arrangement, unique
as theperson receiving it!
Promo Code: PROMO - Expires 12/31/2021
Bright Blue Skies Bouquet
BF216-11KM $34.99
European Garden Bouquet
BF52-11KM
use (with no monthly fees)
$34.99-$54.99 Store Name
Samantha's Flowers • 7800 Baybe rry Rd, Jacksonville , FL 32256
(904) 559-3814 Your Logo Street Address
City, State Zip
Here Phone
*Prices and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are sub-
ject to availability, delivery rules and times. Items available at participating Samantha's Flowers retail stores. Offers URL
BF705-11KL cannot be combined, are not available on all products and are subject to restrictions and limitations. Offer valid
Happy Blooms Bouquet through 12/31/2021. Prices and charges are subject to change without notice. Void where prohibited.Samantha's *Prices and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary, are subject to availability,
Flowers delivery rules and times. Items available at participating [retail store]. Offers cannot be combined, are not available on all products
$39.99-$59.99
and are subject to restrictions and limitations. Offer valid through xx/xx/2018. Prices and charges are subject to change without
notice. Void where prohibited. © 2018 BLOOMNET, INC.
*Prices and discounts are exclusive of applicable service or shipping charges and taxes. Items may vary,
BF635-11KM BF710-11KM BF625-11KM BF701-11KM Fall 2021-6x9 Postcard-108-v5.indd 2 8/6/21 11:35 AM
are subject to availability, delivery rules and times. Items available at participating [Store Name] retail
Flower & Garden Celebration Blue & White Brilliance Sunshine In A Basket Beautiful & Bright Bloom Bouquet
stores. Offers cannot be combined, are not available on all products and are subject to restrictions and
$39.99 $39.99-$59.99 $44.99 $44.99
limitations. Offer valid through XX/XX/XXXX. Prices and charges are subject to change without notice.
Gain Visibility: Get real-time delivery updates straight to
Void where prohibited. [Store Name]
your BMS platform
SAVE 20% OFF ALL FALL ASSETS USE PROMO CODE UH84W
Make your deliveries more efficient with DoorDash! *Promo expires 10/2/21
Connect with Existing Customers & Attract New Business Today!
12 FALL 2021 PLANNING Guide GET STARTED AT www.bloomnet.net/bloomnet360
SOCIAL MEDIA BEST PRACTICES EMAIL MARKETING TIPS
Build Sales with Your Emails
• Offer past customers a promotion to place another order.
• Collect email addresses from current and future customers.
As a florist, leverage social media to your advantage during busy holiday • Run a “Year Full of Flowers” sweepstakes and require an email address for entry.
seasons, to engage both current and potential customers!
Visit BloomNet360 for sweepstakes assets, as well as FREE rules and regulations.
1| Stay Updated
Make sure your business information is up-to-date on all social platforms,
this includes but isn’t limited to, business name, address, web address,
phone number and hours.
2| Include Videos
Providing business updates through live broadcasts, stories and/or video
uploads across various social media platforms, especially YouTube,
Facebook and Instagram.
3| Keep it Short & Sweet
Despite the recommended limit, don’t abbreviate or use acronyms. Instead,
write out full words to make for an easier read.
Include Links Tips to Grow Your Email List
4|
Linking your social posts back to your website can help potential • Create an inventory of all the places you • An online sign-up form, so anyone visiting
customers view your selection! Help speed up the buying process and help normally interact with your customers. your website will be able to sign up to
customers find exactly what they are looking for! Then practice saying out loud why they receive your emails.
should join your email list?
5| Use Hashtags • Reach your current and future customers
Hashtags, which are keywords in your instagram description preceded by • Reach out to loyal customers who already to introduce new products, services, or
the # symbol, make your post more visible in social searches. Research receive your emails. Ask them why they like advertise a promotion or event.
shows posts with 11 or more hashtags garner 80% more receiving your emails, and if they’re willing
engagement. to help spread the word for you.
#thanksgiving #thanksgivingdecor #thanksgivingdinner
#thanksgivingtablescape #thanksgivingflowers #fallflowers
#autumnflowers #autumnflorals #halloweenflowers #halloween
#halloweendecor #halloween2021 #halloweendecoration
Learn more today at www.BloomNet.net/emailmarketing
14 FALL 2021 Holiday PLANNING Guide 15
with
INVITE & EARN PROGRAM
EARN $250*
Invite fellow business owners
to join BloomNet
When you share why it’s #BetterwithBloomNet
with other businesses, you can earn cash back!
Visit www.bloomnet.net/betterwithbloomnet to get started
INTERACTIVE CATALOG SHOP ONLINE LATEST TRENDS *$250 incentive offer valid through December 31, 2021
STEP INTO THE NAPCO EXPERIENCE
Shop our Showrooms In-Person or Online!
Browse our trending containers, seasonal décor and ORDER REFERRAL
floral accessories from our newest product lines.
Program
• Order from our NEW online interactive seasonal and everyday catalogs.
• Explore showroom collections in-person or take a virtual showroom tour.
• Shop our ready-to-ship collection to stock up your shop today!
GET CASH BACK!
“Being able to see the products in person, “We feel that Napco is our partner in our
$5.50 For 20 Orders or More Referred
Per Month From Order #1
PER ORDER
gives us inspiration on how to create displays ever changing industry, always providing us
for the upcoming seasons.” with the newest styles and looks.”
- Tanya & Harland Benner, - Jon & Jo Ann Gerych,
$3.50 With 1-19 Orders
Referred Per Month
PER ORDER
Sunset Greenhouses in Fairfield, ME Gerych’s in Fenton, MI
SM
Call to schedule a showroom appointment at 904-737-8500
or email customerservice@napcoimports.com Visit directory.bloomnet.net to refer an order today
We’re Here For You
During peak seasons, BloomNet’s Customer Service teams are available
when you need us the most. If you can’t find another member to fulfill an order,
please sent it to Commitment to Coverage, Z9980000.
For any other questions, please visit www.bloomnet.net/contactus.
STAY CONNECTED!
Stay up-to-date on the latest events, news, product arrivals &
useful resources through social media & our BloomNet Blog!You can also read
