2021 POST SHOW REPORT - RC Show
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2021 POST SHO W REPORT
The inaugural virtual RC Show was an industry first and resounding success!
Leaders from around the world came together to REBUILD, REINVENT and RECONNECT
to FEED THE RECOVERY of the foodservice and hospitality industry.
Check out the recap videos at rcshow.com
Watch stage content and connect with leading
industry suppliers until April 30th
WATCH NOW & SHARE: onlinelive.rcshow.com
TYPES OF ATTENDEES
CANADA’S PREMIER FOODSERVICE AND HOSPITALITY TRADE EVENT INDUSTRY
CONSULTANT,
OTHER
OPERATOR,
OWNER
Completes successful inaugural virtual event, providing quality engagement over 4 days by bringing the industry together to
Rebuild, Reinvent and Reconnect like never before.
PURCHASING
FEEDING THE RECOVERY AN INDUSTRY FIRST & BUSINESS CATEGORIES IN
AGENT,
BUYER 17% 20%
A RESOUNDING SUCCESS!
Restaurants Canada brought together ATTENDANCE: 3%
the industry virtually, when it was 8 pavilions, 5 Feature Areas, 3 stages,
needed the most. Leading technology 3 competitions, 2 events 14% TABLE SERVICE
made it possible for 150 global and
local experts to share insights, 150 global & local speakers 16.5% WHOLESALER, DISTRIBUTOR
20% 21%
inspiration, revenue-generating ideas, 60+ hours of world-class content QUICK SERVICE, BAKERY, CAFÉ,
new income streams, and how they 120 trusted exhibitors 16.2 % RETAIL, CONVENIENCE, FOOD
19%
pivoted during the pandemic. TRUCK, VIRTUAL KITCHEN MANAGER,
SUPERVISOR,
5,807 unique logins
An interactive Exhibit Hall enabled
11,024 Stage visits 22.8% INSTITUTIONS, GOVERNMENT GM
CEO,
the industry to do business
12,759 Lobby visits PRESIDENT
through live chat, 1:1 meetings
3,969 Exhibit Hall visits 5.6% RECREATIONAL CLUB, HOTEL CHEF,
BARTENDER
and demonstrations. Sponsors
67,860 Total Booth visits CATERER, CONTRACT
and Exhibitors demonstrated their
4,706 business cards shared 8.3% FOODSERVICE
commitment to the industry with
special show offers, contests and
innovative solutions. 250 exclusive
128 media in attendance 3% BAR/NIGHTCLUB
89% OF ATTENDEES MAKE OR INFLUENCE
PURCHASING DECISIONS
100+ million media impressions
Feeding the Recovery boxes were
curated with sponsored products
1.1% FUTURE RESTAURANT OWNER
82% RATED THE RC SHOW GOOD
TO EXCELLENT
355 Breakfast With Champions attendees
and distributed to VIP buyers. 331 Opening Night Reception attendees 12.5%
FURLOUGHED OR LAID OFF DUE TO
THE COVID-19 PANDEMIC 76% ATTEND TO GATHER NEW IDEAS
CURATED PAVILIONS
Brands were activated in focused areas across the Exhibit Hall, further engaging attendees.
RESTAURANTS CANADA CANADA COFFEE, TEA & SWEETS TECHNOLOGY
A not-for-profit association providing valuable Showcasing the reach and breadth of Canadian- The destination for attendees to improve menu From delivery services, mobile apps and
advocacy and resources to support the industry. made and -grown products that highlight our offerings with high quality brewing equipment, reservation systems to COVID-19 monitoring
Members benefit from cost-saving programs country’s bounty. Presented by Canada Beef, Dairy top beverage brands and desserts. Presented by and sanitizing equipment, a multitude of
and discounts. Farmers of Canada, Quebec, Chicken Farmers of Dairy Farmers of Canada. tech solutions were showcased to attendees.
Canada and FCC (Farm Credit Canada). Presented by Silverware POS and Uber Eats.
ONTARIO BAR & BEVERAGE ECO WORLD
Attendees discovered Ontario products while The latest innovative products, data-driven Attendees were exposed to ways to green their Showcasing a mosaic of international flavours,
learning about the positive contribution insights, trends and techniques were offered to business, conserve energy and reduce cost products and cutting-edge equipment. Attendees
shopping and eating local can have on the attendees to shake up a world-class beverage with environmentally friendly and sustainable met with companies from countries including
economy and the environment. Presented by program. Presented by Labatt Breweries of solutions. Presented by LEAF. Italy, Spain, Peru and Brazil. Presented by
Ontario Ministry of Agriculture, Food & Rural Canada, Beam Suntory, The Beer Store and WSET. Bellavita Expo, Peru and Apex-Brasil.
Affairs (OMAFRA).
DYNAMIC EXHIBIT HALL FEATURES A showcase of innovative products, pioneering people and transformational ideas. BELLAVITA ITALIAN PAVILION FCC PAVILION OMAFRA PAVILION QUEBEC SPIRITS PAVILION APEX-BRASIL PAVILION This travelling showcase is known to bring Farm Credit Canada is the only lender The Ontario Ministry of Agriculture Food Boldly, creatively and expertly, the NEW this year, the Brazilian Trade and the very best in high-quality Italian food 100% invested in Canadian food; offering and Rural Affairs offered subsidized distillers of Québec are paying tribute Investment Promotion Agency (Apex- and drink. Attendees were able to find financing, knowledge and connections participation for Ontario food and to its wealth of natural resources: our Brasil) joined the RC Show. Apex-Brasil products that can not only increase their to grow businesses. FCC partners with beverage manufacturers. OMAFRA’s soil, our climate and our culture. From organizes several initiatives aiming operation’s offering and reputation but entrepreneurs to help them reach Business Development Branch provides forest to field, from seashore to orchard, to promote Brazilian exports abroad. also impress clientele. Featured products their full potential to grow and expand. advisory services to the Ontario agri-food Québec distilleries bottle the spirit and Agribusiness is one of the main pillars included Wine, Prosecco, Prosciutto, Attendees were able meet some of the sector including information, resources the diversity of our “terroir.” Gin, brandy, of Brazilian economy, and it is no Antipastos, Sauces, Mushrooms, Creams, businesses supported by FCC, set up and programs to address opportunities vodka, liqueur and now even whisky: the wonder that Brazil is one of the largest Fruit & Forest Fruits, Flours, EVOO, Stone- meetings with experts that provided new and challenges that will further grow spirits market in Quebec has exploded productive forces in the sector worldwide. baked Pizza Bases, Coffee, along with Villa market opportunities, as well as discuss the sector. This featured area provided since 2015. Today, Quebec is the largest Brazilian gastronomy matches their Manodori, Massimo Bottura’s collection ways to innovate to become more efficient attendees the opportunity to learn about gin market in Canada and has more varied agricultural production, and can be of olive oil and handcrafted balsamic and sustainable. Furthermore, FCC also the positive contributions of buying than 50 craft distilleries spread over the described as a combination of European, vinegars. The pavilion was supported by supported our Speaker Stage session: The local while discovering artisanal goods. whole province. Attendees had a chance African and indigenous Amerindian Culinary Stage sessions with Massimo Pandemic Effect: Economic Outlook on The Canadian Agricultural Partnership to discover 29 of those stories. Spirits influences. Attendees were able to meet Bottura, social activist and Goodwill Issues Affecting You is a five-year, $3 billion investment of Quebec and Made with Love also with Brazilian companies to discover Ambassador for the UNEP and world- by federal, provincial and territorial presented two sessions on the Bar & featured products such as Cooking renowned chef & owner of four-Michelin- governments. OMAFRA also presented Beverage Stage; Discovering the Gems of Equipment, Art, Decor & Supplies, Staff star restaurant Osteria Francescana; as the Speaker Stage session: Feeding the Quebec and Local Bar Check-In. Uniform & Apparel, Rice Vermicelli, well as World Pizza Making Champion and Recovery: Understanding Post-Pandemic Sparkling Wine. Bakery consultant Ralph Carlone. Industry Shifts.
STAGES
Featured 150 global and local speakers, industry experts and innovators.
SPEAKER STAGE “My team loved the format
Richard Cazeau, Television Broadcaster & Content Producer hosted this stage and felt there was great
throughout the four day event where global thought leaders dove into the hot topics insight shared across all of
the sessions. The format
facing the foodservice industry today including insights on where do we go from allowed [them] to maximize
here and understanding post-pandemic industry shifts. Four CEO panels were their time during the day.”
hosted on this stage including independent leaders, quick-service, fast-casual and Steve Puchala, SVP Growth
full-service restaurant CEOs who discussed how they addressed the biggest issues and Restaurant Success,
stemming from the pandemic. Topics such as mental health and inclusive kitchens SkipTheDishes.
were tackled as well the Ones to Watch & Fireside Chat series were available.
Presented by American Express Canada, SilverChef, BDO, Interac and Groupex Canada.
CULINARY STAGE “There was some really
The destination for the Garland Canada Culinary and the Alaskan Wild Throwdown good information shared
competitions. International chefs such as Massimo Bottura and Ralph Carlone about the industry and the
recovery.”
joined the stage to talk about their business philosophy and how they grew their
businesses. Kitchen and flavour trends were revealed, how to diversify revenues, Rolie Srivastava, Regional
Director,
the best of butchery, sustainable seafood and more was discussed from local and
La Tablee des Chefs.
global culinary experts. Culinary stage host Vijaya Selvaraju, Food Media Producer
& Cooking Expert, kept the action going throughout the four days.
Presented by Garland /Welbilt Canada, Canada Beef, Dairy Farmers of Ontario, High
Liner Foodservice, Canadian Chicken Farmers, Gordon Food Service and Food Network.
“It was highly engaging
and we thoroughly
BAR & BEVERAGE STAGE enjoyed all the sessions
Bar & Beverage Stage hosts and content curators Evelyn Chick, Founder Evelyn we attended. What an
Chick Projects and Designer & Operator, Salty, Stay at Home Cocktail Club and additional bonus that the
Christina Veira, Spirits Educator, Founder Side Duties & General Manager Bar videos are available post-
Mardecai, delivered a full and robust programming line-up. Insights were shared event so we don’t have to
miss any of the sessions!”
on trends and techniques from global bar experts and CEOs from the Spirit,
Wine and Beer industries. From the future of spirits and beer to the evolving role Erika Bollinger, Account
Coordinator, Ocean Wise
of bartenders and sommeliers, attendees found out how to pivot to meet new
Seafood.
consumer demands. The Beyond the Rail Cocktail Competition was back and seven
finalists pitched their unique cocktail kit solutions.
Presented by Labatt Breweries, Beam Suntory and PepsiCo.
EVENTS & COMPETITIONS
Inspiring the industry through education, thought leadership and networking with powerful brands.
Events
OPENING NIGHT RECEPTION BREAKFAST WITH CHAMPIONS
This was the foodservice & hospitality online networking A power breakfast that brought together industry leaders
event of the year! Attendees were able to enjoy to learn from Danny Meyer, Founder & CEO, Union Square
entertainment from DJ Marky D, meet this year’s RC Hospitality Group, in an interview discussion with Susan
Culinary Award winner Chris Zielinski, Culinary Director, Krashinsky Robertson, Retail Industry Reporter, The Globe
MLSE and network using the interactive Shindig event and Mail; Insights into the future of foodservice with Maeve
platform. The winner of the Stella Artois & Starters Webster, President Menu Matters; understanding the global
prize including an Ooni pizza oven, Stella Artois chalices, restaurant industry with David Henkes, Senior Principal,
bar stools and charcuterie boards was Marria Bershak, Technomic and a panel discussion with Ryan Freeman,
Marriott - Congratulations! Director of Enterprise Partnerships, DoorDash; David Bloom,
Presented by Rally for Restaurants by Stella Artois and President & Co-Owner, Sumac Restaurant; John Bunner,
Labatt Breweries of Canada. Operations Director, Alo Food Group. Congratulations to the
award winners recognized at this event. The RC Legacy Award
recipient was Anita Stewart. The Award for Social Advocacy
went to Suzanne Barr and the RC Leadership Award went to
Zita Cobb, Shorefast Group.
Presented by PepsiCo, Dairy Farmers of Canada, DoorDash,
Competitions Diversey, Technomic, The Globe and Mail.
GARLAND CANADA CULINARY COMPETITION BEYOND THE RAIL COCKTAIL COMPETITION THE ALASKA WILD THROWDOWN
Under the watchful (virtual) eyes of our four esteemed judges, the 12 This year was a little different and showcased not only competitors’ Reigning champ Graham Schave returned to defend his title from the
finalists were tasked with creating a dish that demonstrates how to “Feed creativity, but also their marketing savvy and business expertise. Selected seafood-savvy chefs wanting to rule the kitchen and high seas. This year we
The Recovery”. Dishes were designed with the present and future state of competitors created a short marketing video promoting their concept and introduced a new main ingredient and set of challenges to up the ante. Host
the industry in mind with beef, chicken and Ontario cheese. Congratulations a presentation to virtually pitch a “sellable” cocktail kit concept in front of Philman George kept up the excitement and entertainment throughout the
to Daniel Kim (1st), Samantha Lamanna (2nd & Fan Favourite), Kasyndra a panel of esteemed judges. Congratulations to Josh Mellet (1st), Madison challenge. The audience made their selection and congratulations to chef
Noseworthy (3rd), Ken Yau (3rd), Nikko Policarpio (3rd). Homewood (2nd), Marta Ess (3rd). Philman George who went home with the 2021 title.
Presented by Garland / Welbilt Canada, Restaurants Canada, Canada Beef, Presented by Beam Suntory, Basil Hayden, Canadian Club, Courvoisier Cognac, Presented by High Liner Foodservice.
Victorinox Swiss Army, Canadian Chicken Farmers, High Liner Foodservice, Jim Beam, Knob Creek and Maker’s Mark.
Dairy Farmers of Ontario and Gordon Food Service.
RESTAURANTS CANADA 2021 AWARDS OF EXCELLENCE
Highlighting the best in our industry and leading the future.
RC LEADERSHIP AWARD RC CULINARY EXCELLENCE RC SOCIAL ADVOCACY AWARD RC LEGACY AWARD RC INNOVATION AWARD
Zita Cobb - Founder & CEO, Shorefast Group Chris Zielinski - Culinary Director, Maple Suzanne Barr - Chef, Social Advocate, Anita Stewart Gastronomous Technologies
As a Fogo Island native, our winner has Leaf Sports and Entertainment (MLSE) Author, Suzanne Barr Food This year we posthumously honoured Anita This year’s winner designed a ground-
dedicated her life to building cultural and In his role, Chris has elevated game night Chef Suzanne Barr is not just a chef. she is Stewart, a pioneer in Canada’s culinary breaking innovation that realizes the kitchen
economic resilience on Fogo Island. In the cuisine and challenged our perceptions of also a community leader—and speaks as landscape. As a Member of the Order of of the future. This robust, scalable and
early 2000’s, she began to build the Shorefast what dining out at a sporting event entails. passionately about mentorship as she does Canada, Food Laureate at the University of cost-effective solution will allow restaurants
Foundation’s initiatives, in an effort to bring He has also spearheaded a company-wide about food. She is a strong advocate for Guelph, the President of Food Day Canada & to improve their cost-structure, efficiency,
the Island back from the brink of extinction. commitment to sustainable practices as well people of colour, mental wellness, equal pay Flavours of Canada (these are just a few of and scalability. In return providing their
Fogo Island Inn was opened in 2013, not as initiatives that source local ingredients, for equal work, LGBTQ communities, nutrition the accolades Anita accumulated throughout customers with superior consistency,
to make a financial return but because... recycle cooking oil into biofuel, and use literacy and food source sustainability. In her life), Restaurants Canada was proud to hygiene and food quality. This proudly
as quoted... “they were in a community that biodegradable products. He is pivotal in June 2018, Suzanne was able to showcase work with Anita and the Food Day Canada Canadian kitchen innovation is inspired by
needed to put another life in our economy.” prioritizing strong community partnerships, her love of social advocacy and food when theme to promote Canadian terroir. Anita’s automotive engineers to address the needs
Shorefast Foundation now employs a quarter and his team rescues thousands of meals she was chosen to participate in the James motto - “Canada IS food and the world is of our industry.
of the population on Fogo Island. in our spaces and distributes them to those Beard Foundation Chef’s Bootcamp at the richer for it”, stands today as a reminder not
Presented by PepsiCo. in need through Second Harvest. During New Farm in Collingwood, ON. In 2018, at the just of Anita’s incredible achievements, but
the COVID-19 pandemic, Chris created the Women In Hospitality United symposium in also of our goals, as we work through these
“Bringing Toronto Back To Its Feet” program. New York City, she presented The Dinette’s challenging times.
By turning the Scotiabank Area into Program, a cooperative training program
Toronto’s largest kitchen, and by gathering providing an opportunity to learn, co-
Congratulations Zita Cobb! Love love ingredient donations from a number of create, effective solutions for workplaces, Just wanted to congratulate everyone on
love celebrating incredible inspiring partners, Chris and his team were able to and enhancing business productivity while setting up a truly great show, especially
women so much!!! My heart is racing. support and thank Toronto’s frontline health promoting the next generation of women Canada IS food and the world is during these challenging times. It was
workers and their families, and to protect as industry leaders. In the fall of 2019, richer for it. our first Restaurant Canada Show,
-Anahita Belanger
the city’s most vulnerable population. she was Head Chef/Owner at True True -Anita Stewart but expect to see us for many years to
Diner in Toronto, Canada. This concept is come! As well, we were really honored
a mirror of her unique culinary repertoire to receive the Innovation Award.
and social advocacy. While now closed, her - Kritian Tazbaz, Co-Founder,
official statement calls out a pattern of the Gastronomous Technologies Inc.
systematic disenfranchisement of BIPOC
owned and operated businesses in the
restaurant industry and beyond.
MEDIA & MARKETING 100+ MILLION MEDIA IMPRESSIONS
270+ STORIES
128 MEDIA ATTENDED
RC SHOW Marketing Campaign Included
Print
Editorial
Direct mail
Digital
45 campaign emails
Social media
27 Promotional videos
PR Included Coverage in Leading National News
Outlets:
Globe & Mail Hozpitality.ca
Toronto Sun Canadian Pizza Magazine
MENU magazine My Foodstation TV
Foodservice Canadian Business
& Hospitality Journal
Baker’s Journal Financial Post
Auburnlane Canadian Meat Business
The Food Professor Food in Canada
Toronto.com Montreal Gazette
CP24 Calgary Sun
Toronto SUN The London Free press
@RestaurantsCanada
@RestaurantsCA #rcshow21
THANK YOU TO OUR 2021 PARTNERS
SHOW PARTNERS
EVENT PARTNERS
CONTRIBUTING PARTNERS
Culinary
Tourism
MEDIA PARTNERS
SAVE THE DATE: FEB 27 - MAR 1, 2022, ENERCARE CENTRE - PLAN NOW TO REBUILD AND GROW YOUR BUSINESS
PLAN YOUR EXHIBIT & BRAND ACTIVATION FOR 2022 TESTIMONIALS:
Massimo Bottura, Chef & Owner, Osteria
Francescana, a 4 Michelin Star restaurant
“Shows like this are the window to the world.”
Fran Earle, Co-Owner, Molly B’s
Gluten-Free Kitchen
“Thank you RC Show and all the amazing attendees,
and fab presenters!!!!”
Zac Osmond, Marketing Manager, Russell Hendrix
“Major props to the RC Show Team - they tackled
SAVE THE DATE: FEB 27 - MAR 1, 2022 the unknown and really delivered!! Already excited
ENERCARE CENTRE, EXHIBITION PLACE, TORONTO for whatever next year brings!!”
RCSHOW.COM Duane Ellard, Director, Channel Marketing,
Canada Beef
“… without hesitation once again the team ensured
CONFERENCE, TRADE SHOW, the investment drew a positive return.”
COMPETITIONS, EVENTS João Costa, Director Commercial, DAM Uniforms
“Thank you everyone from DAM Uniforms! It was a
GREAT SHOW!”
SHOWCASE YOUR BRAND Kerry Clift, Senior Manager, Foodservice
& CONNECT WITH BUYERS Marketing, High Liner Foods
“CONGRATS RC TEAM! On a successful show that
will never be forgotten – RC 2021.”
10% OFF YOUR BOOTH RATE WHEN RESERVE YOUR PARTICIPATION IN Sarah Chen, Marketing Coordinator, Open Table
YOU RESERVE BY JUNE 1, 2021
RC SHOW 2022 WHERE WE WILL “Restaurants Canada Show was a hit for our team,
and we were so happy to be there!”
BRING TOGETHER THE BEST OF LIVE
GOVERNMENT FUNDED Danielle Forget, National Marketing
AND ONLINE TO DELIVER SUCCESS! Manager, RATIONAL
INTERNATIONAL BUYERS PROGRAM
RATIONALREACH AND CONNECT WITH THE INDUSTRY ALL YEAR WITH INTEGRATED MEDIA SOLUTIONS Keep the momentum going. Restaurants Canada will design a strategic campaign to reach your target based on your objectives and budget. As a member, you receive 20% off standard advertising rates! PRINT MEDIA MENU magazine - bi-monthly Buyer’s Market by MENU – annual RC Show Guide - annual DIGITAL MEDIA RC Insider Newsletter - bi-weekly BITE Newsletter - monthly Banners, Big Boxes and Leaderboards WEBSITES RestaurantsCanada.org MenuMag.ca RCShow.com SOCIAL MEDIA Twitter - @RestaurantsCA Instagram - @restaurantscanada Facebook - www.facebook.com/RestaurantsCanada LinkedIn - www.linkedin.com/company/restaurants-canada/ RESEARCH BY RC INTEL Foodservice Facts Restaurant Outlook Survey Operations Report And more! EXTEND YOUR REACH Webinars Buyer’s Guide Contests & Promotions Research Reports & Surveys Video Content Align your brand with Canada’s leading foodservice publications. theshow@restaurantscanada.org 1-800-387-5649 ext. SHOW(7469)
RESTAURANTS CANADA MEMBER BENEFITS
LIVE EVENTS
As a show exhibitor or sponsor, your Restaurants
Canada membership provides awareness and RC Show
connection opportunities along with a multi- Webinars & MENU
Networking Magazine
platform suite of exclusive print and digital
assets to reach your target market and grow your
business all year round.
INSIGHTS Research MENUmag.ca RESTAURANTS CANADA GOAL
& Reports
YOUR MEMBERSHIP INCLUDES: MEDIA CENTRE
To unite operators and suppliers
RESEARCH & INSIGHTS
to proactively drive a strong,
• Access to a comprehensive suite of research &
RC Blog &
vibrant and successful foodservice
analysis, tools, industry data and reports.
• Your membership includes regular issues of
Advocacy RC.org
industry through leadership,
Restaurants Canada’s print and digital publications
with inspirational content designed to help
MEMBER knowledge and advocacy.
GOVERNMENT
businesses grow. RELATIONS BENEFITS Our Board of Directors consist of chain
eNewsletters:
ADVERTISING & PUBLICITY Legislative
& Policy
RC Insider &
BITE by MENU and independent operators representing
• Opportunity to be promoted and connected to the Updates
industry through integrated media solutions including all provinces, intended to generate
editorial coverage in MENU Magazine, brand
promotions, webinars and social media campaigns.
maximum policy impact. We enhance the
• Free basic listing in the Buyer’s Guide. Groupex
Social Media
industry profile, influence policy makers
• 20% savings on standard advertising rates.
BUYING POWER
Member
and engage with industry stakeholders.
Partner
MEMBER PROGRAMS Programs Portal
Opportunities to save by taking advantage of Restaurants Visit restaurantscanada.org
Canada member programs including credit card
processing, leasing and equipment rental programs,
COST SAVINGS RESOURCES to learn more.
waste disposal and more.
GOVERNMENT RELATIONS:
Restaurants Canada advocates on behalf of the industry
and provides legislative and policy updates to members.
As a not for profit, everything that
Restaurants Canada does and the money
RC SHOW:
Two complimentary RC Show supplier/associate passes generated from activities goes back into
including free admittance to the Largest networking the foodservice and hospitality industry
event of the year, Opening Night Reception and access
to the Annual General Meeting. Minimum value of $700. to make it stronger.
Prime Minister Justin Trudeau with Restaurants Canada Board of Directors.You can also read
