2021 PROSPECTUS 19-21 March 2021 Brisbane Showgrounds
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
19-21 March 2021
2021 PROSPECTUS Brisbane Showgrounds
4x4show.com.au
SPONSOR SUPPORTER MEDIA PARTNERS PRESENTED BY
THE MONTHLY MAGAZINE WITH A DAILY HIT OF NEWS.
4X4SHOW 4X4SHOW 4X4OUTDOORSEXPO NATIONAL4X4SHOW NATIONAL 4X4OUTDOORS SHOW, FISHING BOATING EXPO
2 02 1 P R O S P E C T U S
BUSINESS GROWTH
S TA R T S H E R E
Australia’s biggest event for There are a huge range of products on sale,
4x4, fishing, boating and outdoor industry experts, entertainment, competitions,
features and activations, spread across the
enthusiasts the National 4x4 Outdoors
Brisbane Showgrounds. For the last 30 years, this
Show, Fishing & Boating Expo is the event has been Australia’s favourite marketplace
most effective way to rapidly grow for their outdoor lifestyle needs. Never has there
your business, increase sales been a better time to travel this great country of
and engage your target market. ours, and there is no better place to prepare for
your next adventure. It’s time to hit the trails!
Over 90% of visitors would buy and / or recommend
products they have seen at the show.*
Are you looking to improve your
company’s image, prestige and credibility?
Ask our sales team about sponsorship opportunities
Sponsorship is one of the best ways
to shape consumer attitudes
*Source:National 4x4 Outdoors Show, Fishing
& Boating Expo 2019 Post Show Report
2 02 1 P R O S P E C T U S
WHO SHOULD EXHIBIT?
• Everyone looking to increase the promotion of
their products or services to the 4x4, camping, In 2019 - 91.50% of visitors were
fishing, boating and outdoor communities.
satisfied with the show compared to
• Everyone that wants to increase brand other expos they have attended*
awareness and visibility
• Everyone with a product to show off In 2019 - 74.63% of the audience
to thousands of engaged visitors, attended the show to buy new products*
in a face-to-face environment
• Those looking to enhance their
competitive edge
The show is suitable for a vast range of products and services, including:
4X4 Fishing & Boating Camping & Outdoors
• 4x4 vehicles & SUVs • new trailer boats • fully-equipped camper trailers
• 4x4 aftermarket accessories • tinnies and dingy • tents, swags, and camping gear
• 4x4 tourism destinations • pontoon boats • dirt bikes, quads & ATVs
• 4x4 lifestyle products • kayaks and stand up • mountain bikes
• 4x4 trucks and RVs paddle boards • hiking & bushwalking
• protection equipment • tackle & lures • cooking & BBQ
(bullbars etc) • rods & fishing accessories • outdoor furniture
• safety, recovery & emergency gear • chains & anchors • abseiling, rock climbing & ropes
• towbars and box trailers • wetsuits/clothing • caravans & motor homes
• suspension and lift kits • fishing charters • outdoor adventure
• light bars and headlights • eco-tourism & fishing holidays • survival & tactical gear
• storage equipment and draws • diving & spear fishing • caravan parks, camp grounds
• wheels and tyres & destinations
*Source: National 4x4 Outdoors Show, Fishing & Boating Expo 2019 Post Show survey and report
Events account for 9% of
marketing budgets, but return
2 02 1 P R O S P E C T U S 23% of business*
Exhibitions leave a lasting
impression: research has shown
that two weeks post event,
69% of visitors have already
WHY YOU MUST ATTEND
recommended or intend to
recommend brands they had seen*
SELL ON THE DAY MAINTAIN MARKET SHARE
The National 4x4 Show is a cash and carry oriented Ensure your current or potential customers are aware
event, visitors come ready to buy. This means a quick of your brands, products and full suite of services. Stay
return on your investment with a major cash injection abreast of the industry’s ever changing needs and
in a short space of time and to smash those 2021 sales vertical markets that are developing that could be cross
targets. selling opportunities.
GENERATE LEADS & BUILD INCREASE BRAND AWARENESS
A QUALIFIED DATABASE If you have a new or emerging product, you can get
Some visitors are attending to find great products on it in front of key retail brands across the exhibition all
the day; others are looking for solutions in the future. at once. The expo environment facilitates networking
So, don’t miss the opportunity to establish a meaningful with other exhibitors and industry personalities to build
relationship and expand your database with a list of mutually beneficial partnerships. A well presented stand
warm leads to follow up post show, maximising your ROI. at the National 4x4 Outdoors Show, Fishing & Boating
Establish a relationship now and gain a customer for life. Expo will always strengthen the market position of your
brand. It also reassures your clientele that you’re strong
PRODUCT DEMONSTRATIONS in the industry. It builds confidence, trust and legitimacy
The opportunity to do live demonstrations which will in your business.
captivate the attention of visitors and help you showcase
the features, benefits and solutions offered by your MEET & ENTERTAIN LOYAL CUSTOMERS
products, services or capabilities. In the disconnected Make appointments with key customers and give them
digital age getting face to face with clients and delivering a firsthand opportunity to discuss new product lines,
a customer brand experience is vital for ongoing growth services or challenges they face and the solutions you
and customer retention. No other marketing method can can offer. This kind of relationship cultivation supports
deliver the personalised touch, reduced sales cycle and development of brand advocacy.
multi-dimensional impact of an expo.
OBTAIN MARKET ‘CUT THROUGH’ An exhibition is a highly effective
Conduct market research and receive market feedback form of marketing. It is...
instantly to gain industry or public opinion about your
offering and establish if your products or services meet 2x more powerful than television ads*
the current consumer demand. Potential buyers will
stop by your booth and you’re able to engage them 3x more effective than print media*
in conversation, learn their problems, offer possible 4x more effective than radio*
solutions and guide them to the next step in your
sales process. *Source: Statistics provided by the Exhibition & Events
Association of Australasia and Facetime UK.
2 02 1 P R O S P E C T U S
Contact us
to find out the
HOW WE CAN HELP YOU value added
services we
can offer.
MARKETING & PR SPECIAL GUESTS
Our industry leading marketing and PR The National 4x4 Outdoors Show, Fishing
campaigns are valued at over a million dollars, & Boating Expo offers visitors the exclusive
including mainstream media, radio and television. opportunity to meet a huge range of 4WD,
This ensures the market is aware of our event in Fishing and lifestyle personalities. Previously the
turn visitors will come in mass. show has seen a huge line up of key industry
personalities including John ‘Roothy’ Rooth (Low
SALES Range), Jase Andrews and Simon Anderson (All
As a consumer show the National 4x4 Outdoors 4 Adventure), Graham & Shauno (4WD Action),
Show, Fishing & Boating Expo attracts engaged Rick O’Brien & Spida Everitt, (Great Australian
and qualified buyers with the power to make Doorstep) Ernie Dingo, Andrew Symonds, Bindi
decisions. They come looking for the best Irwin, Paul Worsteling, Paul Burt and more. Each
deals, latest innovations and broadest range of year we work to bring the best.
products available. These buyers and enthusiasts
are often those that can’t be reached by ONE STOP SHOP
traditional marketing or business development in Convenience is one of the many reasons why
the field. consumers prefer to purchase goods and services
from a one-stop-shop 4x4 show. Instead of
EXPERIENCE having to go to multiple businesses, they can
The National 4x4 Outdoors Show, Fishing just go to one location for all of their outdoor
& Boating Expo has been running for over lifestyle needs. No other show in Queensland
30 years and is delivered by an experienced team can offer the diverse range of products that the
of event professionals. This ensures a trouble free National 4x4 Outdoors Show, Fishing & Boating
show for you and the highest levels of show craft Expo can.
available. We specialize in bringing buyers and
sellers together.
2 02 1 P R O S P E C T U S
Talk to us about
sponsoring new
show features!
FEATURES IN 2021
4WD PROVING GROUND RIG GALLERY
The 4WD Proving Ground will return with a The Rig Gallery is a new competitive Show
schedule of demonstrations to ensure your next N Shine feature at the 4x4 show. It allows
adventure is a success. Learn new techniques members of the 4x4 off road community to
that will give you the confidence to try your hand showcase a range of rigs, upgrades and mods.
at 4WDing and test drive the latest models. The aim is to provide visitors with inspiration,
ideas and guidance to modify their vehicles.
OUTBACK STAGE It will create a buzzing community setting and
The Outback Stage features a huge line up of will give car owners the opportunity to tell stories
special guests in an entertaining and informative of their adventures, their build experience and
program of presentations and interviews. lessons learned. The categories will be judged
Previous guests have included John ‘Roothy’ by a panel of experts and the trophies presented
Rooth, Jase Andrews & Simon Anderson, by a special guest.
Graham & Shauno, & Rick O’Brien.
ACTION ARENA
The Action Arena is returning to the main oval at
the Brisbane Showgrounds. Get ready for a suite of
entertainment that’s perfect for the whole family.
Fresh new features announced in
the lead up to the 2021 show.
2 02 1 P R O S P E C T U S 2 0 2 1 P R O S P E C T U S EXHIBITOR TESTIMONIALS Everyone at the Brisbane 4x4 show really pulled out all the stops this year with new and approved products for the boating and camping industry. It was great to show off our new range and to also see what other exhibitors had to offer! The Brisbane 4x4 is like no other in Australia, there was never a quite moment with attendees rolling in the doors keen to see what the latest and best equipment is for 2019. Cannot wait to be back again next year! Jamie, Power Vision Sound We had a great show and superb exhibition platform, thanks for the good work Stefano, Bonetti Campers The Brisbane National 4x4 Outdoors, Fishing & Boating Expo 2019 exceeded all of our expectations as an exhibitor. We surpassed our sales by nearly double from the previous year. This expo is where it is at, including a great location and the 3 day duration of the show is perfect. We will definitely be back next year Polaris GPS & Rear Vision Brisbane 4x4 and Outdoors Show was a great success from our standpoint as exhibitors and as 4x4 enthusiasts. A special mention must go out to the ETF team who were consistently helpful before, during and after the event. It’s great to be a part of a Show that continues to grow and excite year on year! The team at Narva and Projecta look forward to gearing up for a fantastic Melbourne 4x4 Show in August Leigh, Narva Projecta
2 0 2 1 P R O S P E C T U S VISITOR TESTIMONIALS It was well planned and constructed and the tips and professional advice I got was wonderful Chloe Andersen Love this event. My boyfriend and I go every year! We leave with some ripper deals. Always super satisfied and the service is awesome! See ya next year Karlee The show was great and loved how it was all in the same areas like fishing area, 4x4 area etc easy to compare brands, items and prices Chantelle Goode CQ This is a fantastic show with many opportunities to meet the professionals and ask for advice when it comes to your 4x4. Rikki Was the best 4x4 and boating show I’ve ever attended. 20/10 will be attending annually Monique Kinivan When I realised I could attend this show for the first time I was so excited. I wanted to meet my favourite 4x4 tv personalities in Jase & Simon. I went straight to the event website & it was so easy to follow directions, picture the parking areas & pre purchase tickets. Made our Sunday visit a breeze & I’ll definitely be back in the future. Thanks Greg Webb
2 02 1 P R O S P E C T U S
WHAT
PRODUCTS
WERE YOU
MOST
INTERESTED
IN SEEING AT
THE SHOW?*
QUICK VISITOR
FACTS* DEMOGRAPHICS* 31.54%
Boats
90.5% 46.5%
of visitor respondents agree that
“The National 4x4 Outdoors Show,
new attendees in 2019 24.17%
New Cars
Fishing & Boating Expo is the best outdoor
74.3%
recreational show for 4x4, camping and
fishing enthusiasts in Brisbane” of visitors were male in 2019 86.45%
4x4 aftermarket product
96.8% 35 – 44
of visitors attend to see new products predominate age bracket in 2019 51.93%
Tents, swags, canvas
92.7% 84.5%
of visitors were satisfied with the range
of new products
are either married or in a relationship 65.94%
in 2019 Camper Trailers & Caravans
74.3%
attended to buy goods on sale
$100,001 – $125,000
average household income in 2019
30.54%
Clothing & apparel
80.7% Higher average at show spend in 2019
38.58%
of visitors were satisifed with the selection
of goods on sale $1,265 Destinations
$994 in 2018 (for driving holidays and tourism etc.)
83%
of visitors were satisfied with their overall
Higher average hobby spend in 2019
32.87%
show experience Fishing gear
$6,160
90.1% compared to $4,359 in 2018
82.27%
of visitors were likely to recommend or buy
a product they saw at the show 30,467 Camping accessories
14.81%
visitors, an increase of almost 3% on 2018
86.4%
of visitors want to see more 4x4 aftermarket Motorbikes & ATVs
accessories at the show, 82.2% would like to
see more camping accessories and 31% would
like to see more fishing tackle and boats
*Source: National 4x4 Outdoors Show, Fishing & Boating Expo 2019 Post Show Report
SHOW PROMOTION
At The National 4x4 Outdoors Show, Fishing & Boating Expo, we pride ourselves on attracting and engaging growing
numbers of high quality visitors. We work with each exhibitor to ensure they are taking advantage of the many opportunities
we offer to drive traffic and business to their stand. Here’s how we have done it previously:
TV Channel 10 – (ET Fishing, IFish, What’s Up Down Under)
10 Bold – (Escape Fishing with ET, IFish, The Offroad Adventure Show, All 4 Adventures, Bonus)
7Mate (Brisbane) and 7QLD (Sunshine Coast & Toowoomba) – (River Monsters, Adventure Angler, Big Angry
Fish, Mark Bergs Fishing Addiction, Fish of the Day, Going Bush, Hook Line and Sinker, Peak Night, Bonus)
Win (Gold Coast, Sunshine Coast, Toowoomba) – (Escape with ET, IFish, What’s Up Down Under, Fishing
Australia, Offroad Adventure Show, Pat Callinan, Bonus) / Prime (Gold Coast)
Fishing Advertisements and editorials across: Fishing Monthly, Fishing Word and Bush n Beach
Camping / 4WD Advertisements and editorials across: 4WD Action, Pat Callinan’s 4X4 Adventures, Unsealed 4X4 Magazine,
RV Daily Magazine and 4x4 Australia
eDM 7 x show newsletter
Website SEO optimised show website
Digital Marketing Multiple comprehensive digital marketing campaigns. 75+ Organic Posts during promotion period. (18.3K people
& Social Media reached, 50M of Impressions) 4WD Action: 8 social media posts (Instagram & Facebook), 2 content videos,
promo code (x3155) / All 4 Adventure: promo code (x2750).
Media and PR Activities The minimum volume of media coverage of the National 4x4 Outdoors Show, Fishing & Boating Expo was 114
articles/reports/ broadcast mentions.
Using the advertising space rate (ASR) formula that considers editorial to be three and a half times more
credible with the reader/viewer than advertising, the dollar value of the media coverage received equals a
minimum of $2,298,268.
Coverage highlights included:
1. Television: Extended coverage on Channel 7 – including Brisbane (Central), Sunshine Coast, Bundaberg,
Rockhampton, Cairns, Toowoombta, Townsville, Mt Isa, Mackay, Gold Coast / 4pm: State wide news (1 cross)
/ 5.30pm: Gold Coast Local news (2 crosses) / 6pm: State wide news (2 crosses) / Creek To Coast / Fishing
Report (Channel 7) - Sunshine Coast and Hervey Bay
2. Radio: Gold FM / 4BC / Triple M / Flow Network
3. Print: Courier Mail / Sunday Mail / Times Newspaper Group
4. Online: Courier Mail (General News and What’s On) / GC News
DISCLAIMER: All information set out in the marketing plan is provided in good faith but does not form part of or constitute an offer or contract. The plan is subject to change
based on availability and circumstances.2021 RATE SHEET
4x4 & Outdoor
Shell Scheme Space Only (indoor) EKKA Plaza Outdoor
(Action arena/Gregory terrace)
Indoor Shell Scheme Stands include Space Only Stands include the raw EKKA Plaza Stands include... Outdoor Stands include...
the following: Exhibition floor space, floor space. Some space only stands
Black Corinthian walls, carpet, 2 x have compulsory additional cost for
spotlights per 9sqm, single phase adjoining walls ($42.00 per linear
power outlet and stand fascia with meter) and carpet ($12.00 per square
company name. meter).
Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2:
0-19 m 2
$222.00 21-52 m 2
$122.00 0-52 m 2
$104.00 19-50 m 2
$77.00
20-39 m2 $210.00 53-150 m2 $110.00 53-150 m2 $99.00 50-110 m2 $60.00
40+ m2 $192.00 151-200 m2 $102.00 151-200 m2 $90.00 111-200 m2 $54.00
201-399 m 2
$90.00 201+ m 2
$78.00 200-399 m 2
$48.00
400+ m2 $81.00 400+ m2 $44.00
Fishing & Boating + Hunting
Shell Scheme Space Only (indoor) EKKA Plaza Outdoor (Action arena/Gregory
terrace/Sector3)
Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2: Stand Size: Price/m2:
0-19 m 2
$178.00 0-52 m 2
$96.00 0-52 m 2
$86.00 19-50 m 2
$51.00
20-39 m2 $170.00 53-150 m2 $88.00 53-150 m2 $74.00 50-110 m2 $42.00
40+ m2 $155.00 151-200 m2 $78.00 151-200 m2 $69.00 111-200 m2 $36.00
201-399 m 2
$74.00 201+ m 2
$65.00 200-399 m 2
$34.00
400+ m2 $70.00 400+ m2 $32.00
Lifestyle Hub Stand Size: Price/m2: Power
Alexandra Park 30-150 m2 $74.00 10 Amp power (indoors): $130.00
Alexandra Park 151-400 m2 $62.00 10 Amp power (outdoors): $130.00
John Reid 2021* 21+ m 2
$99.00 15 Amp power (indoors): $150.00
John Reid 2021* (fishing & boating) 21+ m 2
$67.00 15 Amp power (outdoors): $180.00
*Flat Rate includes carpet
MARKETING
Bronze Package (Compulsory) Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory (website) In online Exhibitor Directory (website) In online Exhibitor Directory (website)
> Contact Details > Contact Details > Contact Details
> Company Logo > Company Logo > Company Logo
> L
ink to Social Media platforms > L
ink to Social Media platforms > Link to Social Media platforms
(Facebook & Twitter) (Facebook & Twitter) (Facebook & Twitter)
> 100 word company biography > 2
00 word company biography > 500 word company biography
> 5 document uploads > 1
0 document uploads > 15 document uploads
> 5
product listings online and > 1
0 product listings online and > 15 product listings online and
in Bargain Hunter’s Guide in Bargain Hunter’s Guide in Bargain Hunter’s Guide
(photo & description) (photo & description) (photo & description)
In print Exhibitor Directory (Show Guide) In print Exhibitor Directory (Show Guide) > Banner ad in profile
> Contact Details > C
ontact Details In print Exhibitor Directory (Show Guide)
> Company Logo > C
ompany Logo > Contact Details
> 10 word company biography > 2
5 word company biography > Company Logo
> Quarter-page advertisement > H
alf-page advertisement > 50 word company biography
Social Media > Full-page advertisement
> Twitter post Social Media
> Instagram post > Twitter post
> Instagram post
> Facebook post
Rate $325 + GST Rate $625 + GST Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $175 +GST: It is a condition of participation that all Exhibitors (and co-exhibitors) MUST have Public Liability Insurance coverage for at least $20M
for the duration of the show. Refer to Clause 27 in the terms and conditions, available on request.
COMPULSORY ADMINISTRATION AND SUNDRY FEE: This fee is applicable to all Exhibitors participating in the Show. This amount is calculated as 5% of the total stand costs,
before GST capped at $500.
CONTACT US AND EXHIBITOR SALES
BOOK YOUR STAND Adam Gifford, Sales Manager Ben Morrison, Sales Executive Alana Smith, Sales Executive
TODAY
03 9321 6756 03 9321 6753 03 9321 6750
agifford@etf.com.au bmorrison@etf.com.au asmith@etf.com.auFRIDAY 19 – SUNDAY 21 MARCH 2021
BRISBANE SHOWGROUNDS 4x4show.com.au
DISCLAIMER – National 4x4 Outdoors Show and Fishing and Boating Expo (“Event or Show”). Exhibitions & Trade Fairs (ETF) has made every effort to ensure the accuracy and reliability
of the information provided in this Prospectus . However , the information is provided “as is” without any warranty of any kind. ETF does not accept any responsibility or liability for the
accuracy, content, completeness, legality or reliability of the information provided in this Prospectus. Exhibitors should note that visitor attendance numbers and the past performance of
Exhibitors at past Events provides no guarantee as to future visitor attendance numbers and the performance of Exhibitors at the upcoming Event. To the maximum extent permitted by law
ETF and its directors, officers, employees and contractors disclaim any liability for any person’s reliance on information provided in this Prospectus and disclaims any obligation
or undertaking to update the information contained in this Prospectus as a result of new information, future events or otherwise.You can also read
