2021 Sponsorship & Advertising Program - Canadian Celiac ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2021 Sponsorship & Advertising Program
For nearly 50 years, the Canadian Celiac Association has been empowering, supporting, and advocating for people adversely affected by gluten. We are the only national organization in Canada. CCA is supported by 13 local chapters across Canada located in several major cities.
Our Vision Every Canadian with celiac disease diagnosed and empowered.
2.5 – 5 million Canadians are at risk of celiac disease or have
gluten disorders.
The incidence is increasing as more research is done yet 85%
are yet to be diagnosed.
Celiac disease is a genetic autoimmune condition – impacting
Celiac Disease generation after generation of families - where people have an
adverse reaction to gluten which is found in wheat, rye and
barley.
There is no cure. They must adhere to a GFD for life.
If left untreated, celiac disease will have serious long-term
health implications.
An opportunity to make a brand connection through a trusted and respected partner. Who is the gluten-free community - A highly engaged, health conscious community of fanatic foodies who quickly develop brand loyalty if the food is good! But they are also anxious about food safety and really tired of people not taking their disease seriously. They want gluten-free food that tastes, looks and smells like food they used to enjoy that everyone can enjoy! Help us reach more Canadians with gluten-related disorders access the gluten-free food they need and help them live healthy and empowered lives.
4,000 individuals each year contact CCA for support either over the phone or by email. Most individuals are newly diagnosed.
Celiac disease is a REAL disease and people who have it deserve to be diagnosed and helped.
In 2019 Lily, was just past her first birthday. She was in gradual decline - her
mood, mobility and, most noticeably, her weight. She was extremely
constipated, occasional vomiting, she refused to walk, would rarely smile
and looked sunken in and pale.
Her family had taken her to the family doctor twice, into CHEO three times,
ultrasounds, x-rays, blood work, the works . Each time they left with the
diagnosis of "severe constipation”. Each time, they told the doctors and
nurses that her grandfather was diagnosed with Celiac Disease. Each time
Meet Lily she was told "not consistent with Celiac Disease."
On the 4th trip to CHEO and 3 days later after more blood work, an NG tube,
and another x-ray a GI specialist told us Lily's Celiac test came back
"unmeasurably high.”
She was immediately put on a strict gluten-free diet. Within two days, “our
baby was once again laughing, smiling and dancing”. It only took her 6
months to catch back up to her peers on her growth chart.
The CCA has been a lifesaving resource for my family.
CCA’s Moderated Facebook Group community
15,000 followers
20% growth year over year
87% active/engagement rate in the group
Email & Newsletter Reach
Our Organic 30,000 and growing
30% open rates – double the industry average
Reach Instagram and Facebook Pages
20% growth in 2020
Celiac.ca
192,000 visitors
86% new visitors
13 Local Chapters across Canada
Including Calgary, Vancouver, Toronto, Winnipeg Facebook - 700,000 – 1.9 million Canadians interested in gluten
Gluten free free.
Google Search/Display – 2 million impressions
MarketHelp CCA generate individual donation support to help us keep our doors open,
delivering programs and services to Canadians with celiac disease. Support
either our Spring or Festive campaigns.
• What you get?
Campaign • Exclusive branding in CCA’s direct mail campaign sent up to 6,000
gluten-free households across Canada
Partner Package • Branded on CCA’s campaign online donation page (6 – 8 weeks)
• Placement in a minimum of four (4) email blasts during the campaign
(Spring or Festive) to gluten-free consumers
Fee: $10,000 • Featured in CCA’s Canadian Celiac magazine and CCA Connects e-
newsletter (Distribution 30,000)
• Exclusive branding in 1-2 series of social media organic and paid posts
2 campaigns available
on CCA social channels in support of CCA
• Opportunity to be featured in campaign video and on CCA social
channels showing your support for CCA
• Opportunity to cross-promote your amazing support on your own
brand channels
• Special recognition in CCA’s Annual Impact Report
• Plus Gold Partner BenefitsNational Charity Challenge Lead Partner - $10, 0000
For the past 3 years, CCA has participated in the annual Scotiabank Charity Challenge in
Team up October as part of the Canada Running Series. Help us encourage Canadians to join our
team and raise funds for CCA programs, services and research.
with CCA This lead partnership offers branding opportunities:
Promoted as a Matching Donor Partner to inspire more giving
Placement on all run related eblasts (min. 6) to CCA’s 30,000+ contacts
for the Placement on CCA’s Scotiabank Challenge webpages both on CCA website AND
campaign page starting in August
Scotiabank Branded banner ad on CCA’s Home Page for minimum two months
Post-race Canadian Celiac branded magazine 2-page spread
Charity Promotion in CCA training and running emails to participants
Opportunity to collect email leads
Challenge! Special mention in all related video messages
Included in THANK YOU DONOR video message
Branding on CCA run t-shirts
Opportunity to provide coupons in swag bags
Social media content on a minimum of 8 posts
PLUS GOLD PARTNER BENEFITSNational Charity Challenge Supporting Partner - $5, 0000
This partnership offers :
Placement on all run related eblasts (min. 6) to CCA’s
30,000+ contacts
Join the Placement on CCA’s Scotiabank Challenge webpages
both on CCA website AND campaign page starting in
Challenge! August
Recognition in post-race Canadian Celiac branded
magazine 2-page spread
Opportunity to provide coupons in swag bags
Social media content on a minimum of 4 posts
Qualifies for Silver Partner BenefitsGo hungry or be in pain? This shouldn’t be a choice.
Go hungry or be in pain? People with celiac disease often fall through the cracks at their most vulnerable point in life. Food bank volunteers don’t understand celiac disease and the special needs for people who must eat gluten free. During this COVID-19 pandemic, many food banks are simply giving out bags of assembled food that often are not safe for a celiac to consume. Individuals are often faced with going hungry or eating food that will make them sick and dramatically impact their health.
Team up with CCA to stop the hunger! Join CCA has a partner in stopping hunger for the most vulnerable in our community. Ways to Participate: Help us spread the word and help be our advocate. Offer a buy one/donate one product offer -free donations Work with our local chapters on donation drives Promote on your social channels and tag @CCAceliac #SaveMe4GlutenFree
PARTNER WITH CCA TO HELP GET MORE
Could it be PEOPLE DIAGNOSED.
celiac?
Symptom SINCE 2019, OVER 3,000 PEOPLE HAVE
Checker TAKEN THE QUIZ WITH 80% OPT-IN TO
SHARE CONTACT WITH PARTNER
BRANDING ONLINE FOR ONE YEAR
INCLUDES SOCIAL PAID ADVERTISEMENTS
Fee: $2,500 TO PROMOTE THE QUIZHelp deliver timely information to parents and their newly-diagnosed
children throughout the year
Growing Up Celiac Workbook – 20-pages filled with tips, recipes and
expert advice sent directly to families in both official languages
Logo recognition on dedicated webpage
2- full page advertisements in printed and e-workbook
Webinar – Partnering with CCA to deliver a one-hour session to
families
Company featured in CCA’s Growing Up Celiac Series in Canadian
Celiac magazine and online story features
Targeted paid social ads promote the resource per month
2 Eblasts to CCA’s 30,000 contact list promoting the series
Includes press release during Back to School time
50 complimentary copies of each language to your company
‘Own the Program’ $10,000 plus Gold Partner benefits
“The workbook was not only good for me, but my daughter as well. We have enjoyed it...thank you!”May is Celiac Disease Awareness Month Join us as we get REAL about Celiac Disease. Ask us for a special presentation on how you can participate in this exciting campaign.
Directly reach a highly-engaged community.
Place your box ad one of CCA’s top performing pages $250 per ad for one month Book 12 months and get two months FREE! Click metrics to be provided. Talk to us to request your page or placement
Our popular e-magazine features lifestyle tips, scientific and
research news, Ask the Expert columns, recipes and more.
Issued: Winter (Feb) , Spring (May) and Fall
(Nov)
Distribution: 30,000 contacts
Open rates: 35-40%
Own the Issue:
3 full page ads + 1 page of advertorial content: $4,000
Advertising rates per issue: (if not exclusive)
$1,500 full page
$800 half page
$300 quarter pageBetter Living Gluten Free Issued: February, April, June, August, October Distribution: 27,000 contacts Open rates: 30-35% - Double the industry average. Fee: $1,000 per issue – 1 partner per issue only Includes 2 clickable ads plus branded recipe features included with CCA information and education. OR exclusively brand series for $5,000 which includes free social marketing. Receive 10% off for GFCP partners
CCA Connects monthly electronic newsletter delivered directly to the inbox of 30,000 households - January, March, May, July, September, November Featuring CCA advocacy news, hot topics, Ask the CCA Question of the Month, GFCP and product feature, upcoming events and recipes. Average open rates: 30 -35 % open rate double industry rates Lead Issue Partner: $1,000 – includes one clickable 900 px x 500 px ad ad plus tracking Banner ads: $250 each, limit 4 per issue, 900 px x 100 px
Empowering Lives through Education
2,500 registered 75% of delegates opted to have email shared with sponsors 5,000 video views 12 hours of education 200+ Healthcare attendees 100% want us to do it again!
Saturday November 13
On the Cusp and Newly-Diagnosed Stream
National Virtual Sunday November 14, 2021
Healthcare & Advanced Celiac Stream
Conference
Watch for sponsorship opportunities coming soon
with our new exciting and interactive platform.Help us give newly-diagnosed individuals the best start to understanding their new gluten-
free journey.
GF 101 GF 101 – Webinars
Held monthly, these one-hour interactive sessions allow people to ask their questions and
Lead Partner learn from our experts. Average attendance 20 -50 people per session.
Opportunity to collect email sign ups
$2,500 GF 101 Newly-Diagnosed E-Series
Help us send 5 ‘GF 101’ automated emails to people who have signed up with CCA. Include
branded content (recipe, tips, coupon) along with CCA expert tips and resources.
Includes
Branding on all Gluten Free 101 monthly social ads ($1200), promotions in CCA Canadian
Celiac magazine and CCA Connects along with web ad placement ($500 value) on CCA’s
Newly Diagnosed web page.Help CCA deliver education to the gluten-free community. One-hour webinars are recorded and posted on CCA’s YouTube Channel Sessions are promoted in CCA publications and online with paid and organic ads. Branded on CCA events page Opportunity to join our CCA experts in delivering content Attendance: 100-500 Fees: $1,000 each
Holiday Survival Guide Help make the holidays safer and more enjoyable for individuals and families with celiac disease and gluten sensitivity. Distribution: 30,000 contacts Open rates: 40 – 45% Fee: One full page ad - $1,500 (Limit 3 partners or one own the issue) ‘OWN THE ISSUE’ - $4,000
Contact us if you’d like to offer a Feature Week with CCA
during the year! Custom sponsorship packages available.
Feature Weeks Here are some suggestions…
& Sampling March/April - Easter
Product May – Celiac Awareness Month
Opportunities
July – Canada Day/Summer BBQ
August/September – Back to School
October – Canadian Thanksgiving, Halloween, Scotiabank
Run Prizes
Ask us! December – Stocking Stuffers & Festive Giveaway Days As a small national charity, CCA relies on donations and partnerships to drive awareness and provide support to Canadians. Consider donating a percentage of sales, round up to the nearest dollar or a Celiac month promotion. Have a new initiative? Call us!
Employee Matching Employees enjoy matching corporate donations. Please consider adding CCA to your list of matching corporate employing giving programs or start one today!
Celiac Platinum Partner - $20,000+
• 1 full page ad in 3 editions of Canadian Celiac magazine
• 3 Complimentary web box advertisements for 12-months
• 1 social post recognition per month (12) on CCA social channels
• Recognition during virtual conference
• Special recognition in 2021 Annual Report
• Company logo on CCA website for 12-month period
Partnerships • Opportunity to use CCA Partner logo on your channels (pre-approval required)
Gold Partner $10,000 +
have their • 1 full page ad in one edition of Canadian Celiac magazine
• 1 Complimentary web box advertisements for 12 months
benefits…. • 1 social post recognition 6 times in year
• Special recognition in 2021 Annual Report
• Company logo on CCA website for 12-month period
• Opportunity to use CCA Partner logo on your channels (pre-approval required)
Silver Partner $5,000 –
• 1 Complimentary web box advertisement
• 3 social post in recognition of sponsorship in year
• Recognition on CCA website and Annual Report Your support and care into making safe gluten free products let’s children like Lily smile and thrive. Lily thanks you!
Melissa Secord
Executive Director
Contact Phone: 905-507-6208 ext. 226
Email: melissa.secord@celiac.caYou can also read
