2021 Sponsorship Prospectus - Food Marketing Institute
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January 25-29 & February 1-4, 2021 2021 Sponsorship Prospectus
Visibility is crucial to your success.
FMI Midwinter Sponsorships provide your business access and visibility
to the highest-quality food retail audience.
Sponsorship packages range from $5,000 to $30,000 and offer you the
flexibility, personalization and impact to meet your company’s
objectives and brand-building needs.
Let’s connect to craft the right package!
-Peter
Peter J. Collins
Senior Director, Business Development & Membership
202-220-0737
pcollins@fmi.org
2
Event Overview
FMI Midwinter is an elite invitation-only gathering of the food retail
industry's leading executives, including large operators, wholesalers,
independent operators, suppliers and manufacturers.
Each year, FMI Midwinter serves as a high-level platform for executive
education, connection and collaboration to shape the future of the
grocery retail industry.
This year, FMI Midwinter is going virtual. With insights into the market’s
latest trends and evolutions, exclusive meetings and ample
networking opportunities, FMI Midwinter is the premier gathering for
the world’s most influential food retail leaders.
3
Audience
Midwinter attracts an executive crowd focused on the strategic meeting,
conversations and insights.
At FMI Midwinter, you’ll take away new ideas, new partnerships and new
information. The synergy of large national retailers, mid-size regional operators,
independently owned stores and wholesalers together tackling our industry's
most pressing issues is bar none.
Midwinter 2021 Attendee Titles
Vice President, Industry Affairs
President Chief Customer Officer
and Customer Development
Chairman & Chief Executive
Chief Commercial Officer Chief Operations Officer
Officer
Senior Vice President,
Group Vice President, Chief Financial Officer &
Operations, Merchandising
Grocery Executive Vice President
and Marketing
Vice President, Channel Senior Vice President, Executive Vice President, Sales
Planning Merchandising and Merchandising
Senior Vice President,
Vice President, Knowledge Vice President, Sales
Marketing and Business
and Insights Operations
Development
4
2021 Attending Companies (A-I) as of January 7, 2020
See the updated list: https://www.fmi.org/midwinter-conference/attendees
• 84.51° • Campbell Soup Company • Giant Eagle, Inc.
• Acme Fresh Markets • CB4 • Giant Food
• Acosta • Chobani, Inc. • GMDC
• Afresh Technologies • Coborn’s, Inc. • Grocery Outlet Inc.
• Ahold Delhaize USA • Coca-Cola Bottling Co. • GS1 US & GS1 Canada
Consolidated
• Albertsons Companies • GSK
• Conagra Brands
• Alex Lee, Inc. • HAC, Inc.
• Cornell University
• Allegiance Retail Services, • Hallmark Cards, Inc.
LLC (Foodtown) • Council of Supply Chain
Professionals • Hannaford Supermarkets
• American Frozen Food
Institute • Crisp • Happy Egg
• Amplify Snack Brands • Crossmark • Harris Teeter LLC
• Anheuser-Busch Companies, • Danone North America • Heartland Food Products
LLC Group
• David Orgel Consulting LLC
• Asociacion Latinoamericana • H-E-B
de Supermercados (ALAS) • Del Monte Foods, Inc.
• Heinen’s Grocery Stores
• Asociacion Nacional de • E&J Gallo Winery
• Highland Park Market, Inc.
Tiendas de Autoservicio y • Fareway Stores, Inc.
Departamentales, A.C. • Household and Commercial
(ANTAD) • Festival Foods Products Association
• Associated Grocers, Inc. (LA) • FHI • Hy-Vee, Inc.
• Associated Wholesale • Flashfood • Idahoan Foods
Grocers, Inc.
• FlexEngage • IFCO Systems US, LLC
• Bashas’ Inc.
• Food Lion, LLC • IGA, Inc.
• Big Y Foods
• Fresh Thyme Market • Inmar Inc.
• Bimbo Bakeries USA
• Frito-Lay, Inc. • Instacart
• Birdzi Inc.
• Gelson’s Markets • International Dairy Deli
• Blue Yonder Bakery Association
• General Mills, Inc.
• Brookshire Grocery Company • Invatron Systems Corp.
• Georgia-Pacific
• C&S Wholesale Grocers, Inc.
5
2021 Attending Companies (J-W) as of January 7, 2020
See the updated list: https://www.fmi.org/midwinter-conference/attendees
• Jack Links Protein Snacks • National Association of Chain • Stor.ai
Drug Stores
• JOH • Target Corporation
• National Grocers Association
• Jyve • Texas A&M University – Center
• Nestle Coffee Partners for Retailing Studies
• KeHE Distributors
• Nestle Nutrition • The Center for Food Integrity
• Kellogg Company
• Nestle Purina PetCare • The Clorox Company
• Keurig Dr. Pepper
• Nestle Waters North America • The Fred W. Albrecht Grocery
• Key Food Stores Co-Operative, Co.
Inc. • Nielsen
• The Hershey Company
• Kimberly-Clark Corporation • Peapod Digital Labs
• The J.M. Smucker Company
• Kind Snacks • PepsiCo, Inc.
• The Kraft Heinz Company
• King’s Hawaiian Holding Co., • Perfect Snacks
Inc. • The Kroger Co.
• Pinpoint Software
• Knowlan’s Super Markets, Inc. • The Pictsweet Company
• Planalytics
• Kruger Products USA • The Procter & Gamble
• Post Consumer Brands Distributing Company LLC
• K-VA-T Food Stores, Inc.
• Price Chopper Supermarkets • Topco Associates LLC
• Label Insight
• Produce Marketing Association• Tops Markets, LLC
• Liviri
• Publix Super Markets, Inc. • TreeHouse Foods, Inc.
• Lowes Foods, LLC
• Relex Solutions • UNFI
• Lunds & Byerlys
• Retail Business Services, LLC • Unilever
• Mars Wrigley Confectionery
• Saint Joseph’s University • Utz Quality Foods, LLC
• Mass Market Retailers
• SAP America, Inc. • Visa Inc.
• Materne North America
• S.C. Johnson & Son, Inc. • Wakefern Food Corp.
• McCormick & Company, Inc.
• Schnuck Markets, Inc. • Weis Markets, Inc.
• Meijer, Inc.
• Simbe Robotics • Western Association of Food
• Merchants Distributors, LLC Chains
• Smart & Final Stores LLC
• Mitchell Grocery Corporation • Winston Weber & Associates,
• SNAC International
• Mondelez International Inc.
• SpartanNash Company
• Musco Family Olive Co.
• Stop & Shop
6
Retailer/Wholesaler Companies Participating in
Midwinter 2021
7Suppliers, Manufacturers & Solution Providers
Participating in Midwinter 2021
8Event Schedule
Midwinter will span of the course of two weeks with the education session held in the
first week.
Monday, January 25, 2021
10:00 – 10:45 am – Education Breakouts & FMItech
10:00 am – 3:15 pm – FMI Pop-Up
11:00 am – 12:00 pm – Opening Remarks & General Session
12:00 – 3:00 pm – Direct Connect
12:15 – 1:15 pm – Networking Event
1:30 – 2:00 pm – Virtual Store Tour 1
1:30 – 2:15 pm – FMItech
2:30 – 3:15 pm – FMI LEAD Event
Tuesday, January 26, 2021
10:00 – 10:45 am – Education Breakouts & FMItech
10:00 am – 3:15 pm – FMI Pop-Up
11:00 am – 12:00 pm – General Session
12:00 – 3:15 pm – Direct Connect
12:15 – 1:15 pm – Supper Bowl Event
1:30 – 2:15 pm – FMItech & Virtual Store Tour 2
2:30 – 3:15 pm – Independent Operators (IO) Power Session
Wednesday, January 27, 2021
10:00 – 10:45 am – Education Breakouts & FMItech
10:00 am – 2:00 pm – FMI Pop-Up
11:00 am – 12:00 pm – General Session
12:00 – 3:00 pm – Direct Connect
12:00 – 5:45 pm – Strategic Executive Exchanges (SEEs) & FMItech
12:15 – 1:15 pm – Health & Well-being Event
1:30 – 2:00 pm – Virtual Store Tour 3
Thursday, January 28, 2021
10:00 – 10:45 am – Education Breakouts & FMItech
10:00 am – 5:45 pm – FMI Pop-Up
11:00 am – 12:00 pm – General Session
12:00 – 3:00 pm – Direct Connect
12:00 – 5:45 pm – Strategic Executive Exchanges (SEEs) & FMItech
12:15 – 1:15 pm – Networking Event
1:30 – 2:15 pm – GR Conversation
Friday, January 29, 2021
12:00 – 5:45 pm – Strategic Executive Exchange (SEEs), FMItech, Direct Connect & FMI Pop-Up
February 1-4, 2021
10:00 am – 5:45 pm – Strategic Executive Exchange (SEEs), FMItech, Direct Connect & FMI Pop-Up
9Sponsorship Opportunities
Click any of the sponsorship opportunities listed below for more
information.
FMI Midwinter Conference Sponsorships
• Title Sponsor 4 Sold – 2 Remaining $30,000
• Premier Sponsor Limit 8 $20,000
FMI Midwinter Sponsorship Enhancements
• Event Networking Opportunity Limit 1 $20,000
• Store Tour Opportunity Limit 3 $15,000
• Virtual Wellness Event $15,000
• Build Your Own $10,000 - $15,000
• Branded Giveaway $10,000
• Digital Coupon Book $5,000
• Banner Ads Limit 5 $5,000
FMI Pop-Up $495 (showcase fee)
Supper Bowl $495 (showcase fee)
• Title Sponsor Limit 1 $10,000
• Voting Sponsor Limit 1 $5,000
Strategic Executive Exchange
• FMItech at Midwinter $6,995
10Title Sponsor 4 Sold – 2 Remaining $30,000
General Session
General Sessions are the central convenings for the Midwinter 2021
senior executive audience. Alongside impactful keynote speakers and
dynamic main stage presentations, General Session sponsors receive
prime visibility by introducing plenary sessions.
General session sponsors have a choice of one of following topic areas:
Leadership; Diversity, Equity Inclusion; Economics and Public Policy; and
Innovation and Supply Chain.
The general session sponsor receives prime recognition and branding
opportunities throughout the event and its promotions. Benefits include:
• Thirty second professional ad that airs before the session and lives
within FMI Midwinter virtual platform.
• Two (2)-minute session speaker introduction.*
• Two (2) complimentary registrations.
• Logo within the Midwinter platform: website homepage and sponsor
recognition page.
• Logo within Midwinter’s Know Before You Go email.
• Prominent branding within conference platform.
• Demographic-specific targeted email to attendees (sent through FMI,
on behalf of sponsor).
* Please note that pre-recorded introductions must be completed by December 14, 2020.
11Premier Sponsor 8 Available
$20,000
Education Session
Education Sessions offer critical industry research and insights, which
keep our food retail leaders informed of consumer trends, innovative
technologies, and turnkey solutions. Midwinter’s education session
speakers and facilitators are thought leaders in the food industry.
Education sponsors have a choice of one of eight education sessions.
Education Session sponsors receive the following benefits:
• Thirty second professional ad that airs before the session.
• Two (2)-minute introduction of session speaker.*
• Logo within the Midwinter sponsor recognition page.
• Logo within Midwinter’s Know Before You Go email.
• Prominent branding within conference platform.
* Please note that pre-recorded introductions must be completed by December 14, 2020.
12Sponsorship Enhancements
Event Networking Opportunity Limit 1 $20,000
Dram Good Laddies’ Virtual Event: As a bespoke sponsorship opportunity, this
event allows a sponsor to creatively display their logos to virtual attendees. Get
prime visibility on a virtual tour of Scotland with the Dram Good Laddies. With
castles, kilts, lochs, laughs, mountains & malts, this opportunity is bound to be a
fantastic time.
OR
Build Your Own: Bring the in-person conference experience online. Host a
custom networking opportunity with our elite audience of C-suite attendees.
Contact us to craft a networking opportunity today!
13More Sponsorship Enhancements
Store Tour Limit 3 – 1 Sold $15,000
Participate in a store tour with industry
specialist, Harold Lloyd. Sponsors will
receive recognition and branding
during the tour’s introduction.
Choose from one of three tours to support:
Monday, January 25 | 1:30 – 2:00 pm
Tuesday, January 26 | 1:30 – 2:15 pm
Wednesday, January 27 | 1:30 – 2:00 pm
Sponsorships are moving quickly.
Contact us for more details!
Offense is Your Best Defense: Networking and Learning Session SOLD
Participate in an interactive personal development discussion with FMI’s own
Krystal Register, MS, RDN, LDN, Director of Health & Well-being.
Sponsor will get the opportunity to:
• Provide a health or wellness-focused giveaway* to event attendees
• Interact with health-conscious event attendees in the Q&A segment
Contact us for more details.
* Please note that shipping and handling for any non-digital giveaways will be managed
by the sponsor.
14More Sponsorship Enhancements
Build Your Own $10,000 – $15,000
Customize your own sponsorship package by choosing from available
sponsorship opportunities. Pricing varies.
Branded Giveaway $10,000
Create a personal impression on retailers by presenting them with a digital gift or
product sample. Shipping & handling fees are sponsor’s responsibility.
Digital Coupon Book $5,000
Looking to get your product or service in the hands of food industry
decision makers? Be a part of our digital coupon consortium. Choose up to 5
digital coupons to include.
Banner Ads Limit 5 – 4 available $5,000
Get your messaging and brand in front of our virtual event attendees.
Subject to availability.
15$495 (showcase fee)
Now more than ever, consumers want to have access to product selections in-store
and online that meet their health and wellness focus, dietary needs, taste preferences
and social interests.
To uplift the food innovation that has continued during the pandemic, this special
event welcomes all FMI Midwinter attendees to review innovative products and gain
insights from emerging food brands.
Attendees have FMI Pop-Up access throughout the event and, during designated
times, may video chat with brand owners.
Company Participation Criteria:
• Must be less than 8 years old
• Must be $3 million or less in revenue
• Must have some current grocery distribution
If you know of an emerging company that would benefit from participating, please
have them sign up on the FMI Midwinter site or contact Heather Cain for more
details.
16The Supper Bowl, hosted by the FMI Foundation, is a fundraising family meal
cooking competition. Witness the two final chefs prepare their Supper Bowl dishes, network
with fellow Supper Bowl attendees at the exclusive Networking Reception and vote to
determine the winner of the first-ever Supper Bowl trophy!
The competition heats up at the Networking Luncheon on Tuesday, January 26 from
12:15 to 1:15 pm EST.
Choose from two available sponsorship opportunities:
Title Sponsor Limit 1 $10,000
Benefits include:
• Four (4) complimentary tickets to the exclusive Supper Bowl Networking Reception.
• Logo within Supper Bowl-specific marketing materials.
• Logo within Supper Bowl-specific Know Before You Go email.
• Recognition during the programming of the Supper Bowl.
• Prominent branding within the Supper Bowl event platform.
• Recognition on Supper Bowl landing page.
Voting Sponsor Limit 1 $5,000
• Two (2) complimentary tickets to the Supper Bowl Networking Reception.
• Custom company branding on the voting platform used by all Supper Bowl attendees.
• Brand recognition during the program, including the inaugural event
• Recognition on Supper Bowl landing page.
If you have any additional questions about Supper Bowl’s
sponsorship opportunities, please contact David Fikes.
17$6,995*
FMItech at Midwinter promotes conversations, explorations, and private exchanges to
enhance your technology strategy by bringing together FMI Midwinter attendees focused on
technology, e-commerce, and automation strategies to create actionable next steps.
How It Works
Participants are expected to be senior-level decision makers whenever possible.
• 45-minute meetings are pre-arranged over the Midwinter dates.
• The meetings can be held between the suite occupant and retailers or manufacturer
participants.
• FMI will facilitate the scheduling process but cannot guarantee confirmed appointments.
• Each company is responsible for securing its appointments and setting each meeting
agenda using the FMI SEE Scheduler.
• Manufacturers, suppliers, service providers, and technology partners will host meetings in
private, virtual suites
Tech Exchanges: Explore the best technology strategies with retailers & wholesalers.
Technology partners host virtual business suites through the Strategic Executive Exchange
(SEE) program for 45-minute appointments.
Tech Talks: A roundtable panel platform exploring technology-related topics with bite-size
presentations and engaging panel discussions with speakers and attendees in a virtual
speak-easy room. Each session will host four to five technology companies addressing a
shared topic from unique vantage points. Session categories include digital/e-commerce,
automation, customer engagement, and optimization. Each session will be recorded and
added to FMI on-demand TechTalk Library and participants will be promoted in all Tech Talk
at Midwinter marketing materials.
All registered FMI Midwinter attendees are welcome to watch Tech Talks.
* Price includes one virtual suite and one Tech Talk
18Strategic Executive Exchange (SEE)
Craft a schedule that works best for your team. FMI Midwinter 2021 offers 4
days of education, networking and programming, plus 50 SEE meeting opportunities
over 7 days.
Where Brands Make Decisions
In the midst of an evolving industry, connections are everything. When those contacts are
executives at the industry’s leading companies, prospective alliances are invaluable. A key
benefit of the FMI Midwinter Executive Conference, the Strategic Executive Exchange (SEE)
program facilitates one-on-one private meetings between top food retail and wholesale
companies and their C-level peers in the supplier and manufacturing communities.
New challenges create new opportunities. The Strategic Executive Exchange (SEE) program
supports your business goals through collaboration and fosters deeper trading partner
connections. Take this rare opportunity to get face-time with other leaders to build
partnerships, develop strategy and leverage trends to increase profits.
Supplier & Manufacturer Benefits
• Host private, virtual meetings in your own, branded SEE Suite.
• Hear strategic needs of existing and potential customers directly to explore how your
company can help solve their problems.
• Share important information about your company, its products and your insights into the
future of the industry.
How Strategic Meetings Work
Participants are expected to be senior executives, preferably CEOs and COOs, whenever
possible.
• 45-minute meetings are arranged over the course of Midwinter, with February 1-4
focused solely on SEE meetings.
• FMI will facilitate the scheduling process but cannot guarantee confirmed appointments.
Each company is responsible for securing its own appointments and setting the agenda
for each meeting using the FMI SEE Scheduler.
• Manufacturers, suppliers, service providers and technology partners will host meetings in
private, virtual suites utilized at FMI Midsummer and ABC.
For questions about the 2021 Strategic Executive Exchanges,
please contact Marc Thomas.
19Attendee Registration Fees
Retailer, Wholesaler & Product Supplier Members $1,195
Strategic, Industry and Association* Partner Members $2,395
*Please note that Association Partner Members are not eligible for the Strategic
Executive Exchange. Please contact Peter Collins for more details.
20Contact Us
If you have any questions regarding your participation and sponsorship
items, let’s chat.
Please provide your Sponsorship commitment form to us once you have
decided.
Peter J. Collins
Senior Director, Business Development & Membership
202-220-0737
pcollins@fmi.org
or
Haley Pierce
Assistant, Business Development & Marketing
hpierce@fmi.org
21About FMI
As the food industry association, FMI works with and on behalf of the entire industry
to advance a safer, healthier and more efficient consumer food supply chain.
For food retailers, wholesalers and suppliers of all types and sizes, FMI leads the way
in providing comprehensive programs, resources, guidance, advocacy and services
for the food, pharmacy and grocery retail industry.
Please visit us at FMI.org for more information.
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