25TH JULY 2021 - LimeLight Sports Club

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25TH JULY 2021 - LimeLight Sports Club
25 TH JULY 2021
25TH JULY 2021 - LimeLight Sports Club
Welcome to the 2021 ASICS London 10K!
                                                                             We may have missed a year due to the pandemic, but we are so
                                                                             excited to welcome you all to the 2021 ASICS London 10K. It is                            OUR MISSION
CONTENTS                                                                     certainly going to be a day of celebration as this is the first major                     LimeLight Sports Club is
                                                                             closed road running event to be staged in central London in 2021.                         a specialist division within
                                                                             On 25th July the roads of Westminster will be overtaken with runners of all paces
                                                                                                                                                                       LimeLight Sports Group.
                                                                             and ages raising funds for over 200 causes. Expect surprises at every turn - and          Founded in 2020, our purpose
3       WELCOME                                                                                                                                                        is to make your active world
                                                                             there are a lot of those on this iconic course! None more so than the multiple Mind
4       RACE DAY SCHEDULE                                                    Uplifter activations. A partnership between our headline sponsor ASICS and mental         experience extraordinary.
                                                                             health charity Mind. Make sure you complete the Mind Uplifter tool on the day to
                                                                             raise funds for Mind and see how movement uplifts you.
6       TRAVELLING TO THE EVENT                                                                                                                                        We share the belief that when
                                                                             You’re bound to have a mixture of nerves, questions and excitement ahead of the           people of all ages and abilities
8       GETTING TO THE START LINE                                            weekend - don’t worry; that’s part of it all. We’ve pulled together all the information   come together and participate
                                                                             you need to get race-day ready, and we’ll be here every step of the way to support        in any kind of group exercise,
10      COVID MEASURES                                                       you. Relax and get ready for some hard-earned fun.                                        the benefits can be immense,
12      PARTICIPANT START/FINISH MAP                                                                                                                                   both for individuals and society
                                                                             On behalf of my teammates at LimeLight Sports Club and all our partners, I hope
                                                                             you have an amazing, uplifting day.
                                                                                                                                                                       as a whole.
14      RUNNER INFORMATION
                                                                             James Robinson
16      RACE NUMBER                                                          LimeLight Sports Club Managing Director

17      RACE CONDITIONS – EVENT DAY ALERTS

18      ROUTE MAP

20      ENTERTAINMENT ON ROUTE

23      CHEER RUNNERS

26      ACKNOWLEDGEMENTS

SHARE WITH US
We’ll be tweeting, posting pics on FB, Instagram and Twitter on
the day, so keep it social and share the love with the hashtag
#ASICSLDN10K

facebook @thelondon10k   linkedin-in @thelondon10k   twitter @thelondon10k

                                                                                                                                               3
25TH JULY 2021 - LimeLight Sports Club
RACE DAY SCHEDULE                                                                                                            A
                                                                                                                             S          Move your
                                                                                                                                        mind,
                                                                                                                              I
                                                                                                                             C
                                                                                                                             S

    07:30         08:00               09:00              09:30            11:00        12:45        12:45        15:00
                                                                                                                                        uplif t the
                                                                                                                                        world.
 Bag drop &                        ASICS                              Final runner            Race cut-off
  Helpdesk                                                              crosses                  time*
   open -
                                  London
                                                                      start line on
  Waterloo      Start area       10K race                 First        Piccadilly 10K last             Bag collection
   Place        open - St          starts               finisher                    finisher*              closes
                 James’s                               expected -
                 Street &                              Whitehall
                Piccadilly

There’ll be thousands of                To ensure that ASICS London 10K this year will be a Covid-secure
you making your way to the              event for the thousands taking part, we have elongated the race
                                        day format and will be staggering the arrivals of participants to
start at the same time on
                                        the event over a longer period of time. In addition, we will also be
Sunday morning so please                starting runners across an extended two-hour period to maintain
plan your journey well in               a safe capacity at any one time. The start line will therefore open
advance and allow plenty                from 09:00 and runners will start in one continuous wave between
of time to get to the start.            09:00 and 11:00, at which point the start line will close.

WHEN?                                   To ensure that the start pens and holding areas remain at a safe
ASICS London 10K Race Start:            capacity and allow all participants ample space to feel comfortable,
09:00-11:00                             all runners have been allocated a specific 30-minute time window                 Capture your own Mind Uplift
                                        to arrive to the event, which MUST be followed. Please see page
WHERE?                                  8 for your allocated time to arrive to the event, based on the letter            and help raise funds for Mind charity.
Bag Drop & Helpdesk:                    shown on your race bib.
Waterloo Place, SW1Y 5ER
Start line: 101 Piccadilly, W1J 7JT     * Roads along the route will be reopened as runners complete each section,
Finish line: 70 Whitehall, SW1A 2AS     and when safe and feasible to do so. Any runners predicted to finish after the
                                        cut-off time at 12:45 will be asked to move onto the pavement.

                                                           4                                                             1. Face scan     2. Exercise   3. Mind Uplift   4. Uplift the World   Start here
25TH JULY 2021 - LimeLight Sports Club
TRAVELLING TO THE EVENT
On race morning, all participants

                                                                                                                                    ZERO EXCUSES
should arrive to the event entry
point which is at the junction of
The Mall & Horse Guards Road.
                                         RAIL / TUBE:                                    BUS:

                                                                                                                                    ZERO ALCOHOL
Please arrive to this location           The following stations are closest for          Local bus services operating in Central
regardless of whether you need           getting to the start. You’ll be able to         London may be subject to diversions
to use the bag drop facility, or         follow our signed walking routes to             from 04:30 onwards, due to our road
                                         bag drop (see arrivals & venue map on           closures in the area for the event. For
not. This location is at the North-

                                                                                                                                    100% REFRESHMENT
                                         page 9):                                        further information on bus travel on
East corner of St James’s Park:                                                          race day, please visit www.tfl.gov.uk in
                                         • Charing Cross Underground &                   the week leading up to the event.
Approximate postcode:
                                           Mainline Station (Bakerloo and
SW1A 2BE                                   Northern lines)
what3words precise location:             • Embankment Underground
                                           (Bakerloo, Northern and Circle &
///likes.finely.insert - https://          District lines)
w3w.co/likes.finely.insert               • Victoria Underground & Mainline
                                           Station (Victoria, Circle & District lines)
  PUBLIC TRANSPORT                       • St James’ Park Underground Station            CYCLING:
  We recommend that all runners            (Circle & District lines)                     Please note that there are no specific
  use public transport on race day,      • Westminster Underground Station               cycle parking facilities for the event.
  as the area is well served with          (Jubilee and Circle & District lines)         Please use official local bike parking.
  underground stations.                                                                  Santander Cycle docking stations
                                         Please DO NOT ARRIVE VIA Green                  along the race route will be suspended
  ROAD CLOSURES:                         Park, Piccadilly or Leicester Square            for the day and therefore unavailable
  We do not recommend driving,           Underground Stations, as you may                for use. In preparation for the race,
                                                                                         closures apply to parts of the Cycle
                                                                                                                                    0.0% ALC.
  as many roads will be closed from      struggle to access the start area.
  04:30 onwards, and parking in the                                                      Superhighway along the route, on
  area will be extremely difficult.
  Please visit the website for further
                                                                                         Victoria Embankment, Westminster              46 CALS
                                                                                         Bridge and Parliament Square.
  traffic and access information.
                                                                                                                                    0g SUGAR

                                                              6                                                                     ©2021 AB InBev UK Limited, all rights reserved.
25TH JULY 2021 - LimeLight Sports Club
GETTING TO THE START LINE
Event Arrival Location:                                                   Arrival times: Please note that to avoid congestion in the
• Junction of The Mall & Horse Guards Road - Approximate                  area, participants have been allocated a specific time window
  postcode: SW1A 2BE                                                      to arrive to the event site, including the bag drop area at
• what3words precise location: https://w3w.co/likes.finely.               Waterloo Place. This is based upon your allocated group letter
  insert                                                                  (printed on your race number):

Bag Drop & Help Desk Location: Waterloo Place, SW1Y 5ER
                                                                                                                                             FUNDRAISE
        Group

          A
                           Arrive to Event Site

                              07:30 – 08:00
                                                       Time to move to start
                                                               area

                                                            08:15 – 08:45
                                                                                     Estimated time you’ll
                                                                                      cross the start line

                                                                                         09:00 – 09:30
                                                                                                                 Estimated finish time

                                                                                                                      09:30 – 10:20
                                                                                                                                             FOR GOSH!
                                                                                                                                             MAKE YOUR RUN LIFE CHANGING
           B                  08:00 – 08:30                 08:45 – 09:15                09:30 – 10:00                10:20 – 11:00          Use your place in the ASICS London 10k to
                                                                                                                                             run for us and be a champion for seriously
          C                   08:30 – 09:00                 09:15 – 09:45                 10:00 – 10:30               11:00 – 11:45
                                                                                                                                             ill children at Great Ormond Street Hospital.
          D                   09:00 – 09:30                 09:45 – 10:15                 10:30 – 11:00               11:45 – 12:45          gosh.org/london10k

Bag Drop: For this year we will be operating a reduced                    Start Area: Please make sure you don’t make your way to                                  Great Ormond Street Hospital Children’s Charity.
baggage facility to support us in reducing congestion pre-                the start area any earlier than your allocated arrival time                              Registered charity no. 1160024.

race, and are asking all runners, if possible, to arrive “race            as you may not be able to access the area any earlier. It’s
ready” and head straight to the start line when you arrive.               approximately a 10 to 15-minute walk from the event arrival
However, if you need to bring a bag, the bag drop is located              location to the start area on Piccadilly & St James’s Street.
at Waterloo Place. Please have your bib number clearly                    Volunteers will be positioned along the way to help with any
visible to gain access to the bag area as this area will be               queries. Please note that if you would like to run with a friend
for participants only on event day. Once in the bag drop                  who has been allocated a different start time, you may move
area, please visit the bay that corresponds to your race                  back to a later time, but do not arrive any earlier than you’ve
number.                                                                   been allocated.

Please note that any bag dropped at the bag drop must                     We will be operating a staggered start process for 2021
be a maximum of 45cm x 45cm x 25cm (normal backpack                       meaning our start line is open for a whole 2 hours. Your
size). Larger bags, holdalls and any size suitcase, will not be           race doesn’t start until you cross the start line, so there’s
accepted. Random bag checks will also be in operation on                  no need to rush. Give your fellow runners plenty of space
event day by our security team – please follow all instructions           and we’ll get you all across the line safely.
if asked by one of our team.
                                                                          Walking routes to the start: Volunteers will also be in place
In the post you will recieve your race number which includes a            to assist you with directions on the day if you need them.
tear off bag tag that matches your race number. Please detach
the slip from your race number and attach it to your bag by               Warm-ups: As you move through our start area towards the
looping it through the hole in the tag as instructed. We advise           start line our uplifting MCs will be keeping you entertained
runners not to arrive any earlier than their allocated arrival time       and getting you warmed up with an exciting walking warm up.
as they may not be permitted access to Waterloo Place.

Toilets: We will have a small quantity of toilets located in
Waterloo Place for runners to use after dropping their bags.
If you don’t need to drop a bag you can skip the queues at
Waterloo Place and make your way directly to the start area
on St James’s Street where you will find additional toilets.

                                                                      8
25TH JULY 2021 - LimeLight Sports Club
COVID MEASURES                                                                           EVENT
                                                                                          DAY
                                                                                                                                                          queues and give you a smoother route to the start line. If
                                                                                                                                                          this is not possible however, then please note there will be a
                                                                                                                                                          limited bag drop facility available for participants on the day.
Over the past year we have been working closely with                                     • All runners will be allocated a specific 30-minute time to   • If you are able to travel alone to the event, then please
Westminster City Council, Public Health England and all                                    arrive to the event, which MUST be followed. Please do         consider doing so. If this is not possible, we ask you to
necessary agencies, to plan how we can host the ASICS London                               not arrive any earlier than your allocated time. If you        please limit friends and family members to one person.
                                                                                           arrive to Central London in advance of your allocated        • Please ensure you have a suitable face covering with
10K this year on Sunday 25th July, in a ‘Covid-secure’ way.                                time, please find a safe open space nearby to wait, before     you on the day. We are not asking runners to wear face
                                                                                           entering the race facilities or the start area.                coverings, however if at any stage you are unable to
We can’t wait to welcome you all back to Central London to run with us and have
developed a plan that will allow the event to take place in a safe and responsible       • All participants should arrive to the event entry point at     maintain a safe distance from other participants, then we
way. As always, the safety of our runners and everyone involved in our event               the junction of The Mall & Horse Guards Road. This             recommend you consider wearing your face covering.
remains our number one priority.                                                           location is at the North-East end of St James’s Park:        • Please ensure that you have the NHS Test & Trace App
                                                                                           − Approximate postcode: SW1A 2BE                               active on your phone throughout the event.
Even though the event takes place shortly after the planned step 4 reopening on            − what3words precise location: ///likes.finely/insert -      • When travelling to and from the event please follow the
19th July, we will still be operating the event in a Covid-secure way to give everyone       https://w3w.co/likes.finely.insert                           current government guidance on transport services and
the time and space to be comfortable at all times. Therefore, there will be some         • The race start line will be open for an extended period        be considerate of the general public who are also using
additional measures in place at this year’s event. Please read all of the important        from 09:00 – 11:00, allowing all runners ample time to         these services.
information below and follow all instructions.                                             start the event whilst affording everyone a safe amount of   • Please observe the one-way systems, signage and instructions
                                                                                           space both pre-start, on the course and post-finish.           given to you by our staff and volunteers on the day.
                                                                                         • All runners will receive an accurate race time from their    • Please respect your fellow runners and give one another
 PRE-                                                                                      timing chip, so please do not rush or overcrowd any pre-       plenty of space both in the start funnel and whilst out on
EVENT                                                                                      race areas to get to the start line.                           the course.
                                                                                         • If possible, please arrive ‘race ready’ meaning you don’t    We advise that you do not run if you are unwell, have an
                                                                                           need to drop a bag at our bag facility. This will reduce     injury or are not comfortable running at least 6 kilometres.
  • Over the last 2 weeks we have been posting out your race bibs prior to event
    day – please look out for this in the post.

  • All participants will be asked to complete a health declaration pre-event,
    which will be emailed to you in the week leading up to the event. It is
    compulsory that you complete this prior to race day, otherwise you may be
    unable to take part on the day.

  • We are asking all participants to please take a lateral flow test in the 24
    hours prior to the event. Please upload your result via the NHS Website here:
    https://www.gov.uk/report-covid19-result.

  • If your test is positive, then please do not attend the event and ensure you
    follow all necessary government guidance regarding subsequent isolation.

  • We will be undertaking spot checks on the day, so please ensure you are able
    to present your negative test result upon request. If you are unable to show
    your negative test result you may be unable to take part in the event.

  • You can order a set of 7 free home lateral flow test kits here - https://www.gov.
    uk/order-coronavirus-rapid-lateral-flow-tests. Please order these in plenty of
    time to allow you take the test in the 24 hours pre-event.

                                                                 10
25TH JULY 2021 - LimeLight Sports Club
START/FINISH
                                                  MAP
             BAG DROP OFF                                   START & FINISH
             ZONE

                                                                                                                      R EG
             ARRIVALS

                                                                                                                                                                                                                 C R O S S RD
             ROUTE                                          TOILETS

                                                                                                                      E NT
             POST-RACE
                                                            INFO, HELPDESK

                                                                                                                        STR
             WALKING ROUTE

                                                                                                                          EE

                                                                                                                                                                                                               ING
             RACE

                                                                                                                            T
                                                            RUNNER ARRIVAL POINT                                                                                                                                                         LEICESTER
             ROUTE                                                                                                                                                  PICCADILLY

                                                                                                                                                                                                              C HAR
                                                                                                                                                                    CIRCUS                                                               SQUARE
                                                                                                                                                                    STATION                                                              STATION

                                                                         GREEN                          AD   ILLY
                                                                                                 PI C C

                                                                                                                                                            LOW
                                                                         PARK
                                                                         STATION

                                                                                                                                                                E
                                                                                                                                                              R RE
                                                                                                                                                                G EN
                                                                     Y
                                                             D   I LL                                                    ST
                                                          CA                                                             JAMES’S
                                      START
                                                   PI C

                                                                                                                                                                 T ST
                                                                                                                         SQUARE
                                                                                   Elite & Sub          RUNNER
                                                                                   45 mins
                                                                                                     ROUTE TO START                                                                           TRAFALGAR
                                                                                                                                                                                                SQUARE

                                                                                                 ST J
                                                                                                                                                                                      COC
                                                                                                                                                                                            KS P
                                                                                                                                                                                                   UR S

                                                                                                     AM E

                                                                                                                                                          WAT C E
                                                                                                                                                                                                          T

                                                                                                                                                          PL A
                                                                                                                                                                                                                                      CHARING
                                                                                                                                                                                                                                      CROSS

                                                                                                     S' S
                                                                                                                                  ALL

                                                                                                                                                              ERLO
                                                                                                                             LM                                                                                                       STATION
                                                                                                                         PAL

                                                                                                      ST
WELLINGTON

                                                                                                                                                                   O

                                                                                                                                                                                                                          WHITEHALL
                                                                                                                                                                                                                                          EMBANKMENT
ARCH                                        GREEN PARK                                     ST JAMES’S
                                                                                                                                                   A LL                                                                                   STATION
                                                                                           PALACE                                              M
                                                                                                                                        TH E
                                                                                                                      RUNNER
                                                                                                                       ROUTE
                  CON                                                                                                 TO START
                        STIT

                                                                                                                                                                                                                                                       NT
                                                                                                                                                                        HORSE GUAR
                               UTIO

                                                                                                                                                                                                                                                 N K IA
       BUCKINGHAM                     NH

                                                                                                                                                                                                                                                    ME
                                                                                                                                                                                                                                             B A TO R
       PALACE                              I LL
       GARDENS

                                                                                                                                                                                                                                           EM VI C
                                                                                                                                                                                                               FINISH

                                                                                                 Elite & Sub
                                                                                                  45 mins           ST JAMES’S PARK

                                                                                                                                                                                   DS
                                                                                                                                                                                     R
                                                                                                                                                                                                                                                        RIVER

                                                                                                                                                                                      O
                                                                                                                                                                                       AD
                                                                                                                                                                                                                                                        THAMES
                                                                                                                                                                                            DOWNING
                                                  BUCKINGHAM                                                                                                                                STREET
                                                  PALACE
                                                                                                                                                                           ARRIVALS FROM
                                                                                                                                                                              VICTORIA,
                                                                                                                                                                           ST JAMES'S PARK
                                                                                                            B IRD CAG E WA                                                 & WESTMINSTER
                                                                                                                             LK
25TH JULY 2021 - LimeLight Sports Club
RUNNER INFORMATION
RACE BIB                                                      KILOMETRE MARKERS                                            COURSE MARSHALS                                                 MEASURED COURSE
You will have received your race bib in the mail.             Each kilometre will be clearly marked on the route.          Volunteers wearing hi-vis vests will be positioned at           The course is measured and certified as accurate
If there are any issues with your race number or                                                                           regular intervals along the route, at key junctions and         to 10km.
if it hasn’t arrived, please email us at                                                                                   turning points.
hello@limelightsports.com.
                                                              AID STATIONS
                                                              There will be two aid stations on course, at                                                                                 FINISHERS’ T-SHIRT
                                                              approximately 6.25km and 8.75km.                             FIRST AID                                                       Your ASICS London 10K finishers’ t-shirt will be given
TIMING CHIP                                                   6.25km - PowerBar, water cups, water bottle refill station   The medical centre is located shortly after the finish          out at the finish line with your goody bag, along with
Your timing chip, which accurately measures your              8.75km - Water cups only                                     line. Professional medical staff will be available here,        your medal.
time, is attached to your race number. Please do not                                                                       as well as on the course and at bag drop area. Medical
remove, bend, fold or cover the chip, as we will be           We are completely plastic free on route and all water        staff will also be located at each of the aid stations,
unable to track your time.                                    and PowerBar ISO active hydration is served in 100%          should a runner face difficulty. In the event of an
                                                              recyclable cups. Please only take one cup at a time          emergency, runners will be asked to move to the side            SAFETY & SECURITY
                                                              and please try to dispose of your cups into the large        of the road to allow access for an emergency vehicle.           Throughout the planning of the ASICS London 10K
                                                              bins that will be placed to the side of the road just        Please follow any instructions given by the course              we’ve been working closely with the Metropolitan
RACE RESULTS                                                                                                               marshals, at all times. There will also be a medical            Police Service to ensure we keep everyone safe and
                                                              after each aid station. Cups that don’t make it into
Results will be posted on the LimeLight Sports                                                                             information point located at the help desk should you           secure. As well as our teams of staff and volunteers,
                                                              the bins are much harder to recycle so we’re hoping
Club website after the race. If you entered a mobile                                                                       have any concerns about a runner.                               we have over 400 security staff in position at all key
                                                              you can all help us be as green as possible. If you are
number when you registered, you will also receive a                                                                                                                                        areas and around the entire 10k race route. These
                                                              not planning to take water, then please try to keep to
text with your official race time when you finish.                                                                                                                                         security staff and police officers are there to help the
                                                              the opposite side of the road to allow other runners
                                                              through. The water stations are long so there’s no                                                                           day run smoothly.
                                                                                                                           PHOTOGRAPHY
                                                              need to rush to the first table!
                                                                                                                           FREE RACE PHOTOS! Photographers will be taking
ASICS LONDON 10K APP                                                                                                       your snaps on course as well at the finish line. Look
Our app allows family, friends and fans to track                                                                           out for the ‘smile for the camera’ signs and be sure to         WATER BOTTLE REFILL
runners taking part in the ASICS London 10k. Use it to        POWERBAR POWER ISO ACTIVE                                    give the photographers a wave or thumbs up if you’re            We encourage you to consider managing your own
explore the event, track runners and stay connected           In addition to water, the aid station at kilometre 6.25      feeling the love. We will send you an email with a link         hydration and running ‘self-sufficient’ by bringing
with the latest event updates. You can also check out         will also be serving PowerBar ISO active. Product            to your photos to download for free in the days after           a running water bottle. There will be water cups
all the latest social posts from the festival, explore        information here.                                            the race.                                                       available at both aid stations on the race route,
interactive course maps and get exclusive content
                                                                                                                                                                                           however if you’d prefer to bring your own bottle then
from our Event Partners. Available in the Apple App
                                                                                                                                                                                           there will also be re-fill points before the start on St
Store and through Google Play.
                                                              TOILETS                                                      RACE CUT-OFF                                                    James’s St, and at the first aid station at 6.25km.
                                                              There will be toilet facilities positioned inside the bag    This year Westminster City Council and TfL have
                                                              drop area at Waterloo Place, as well as at the entrance      kindly allowed us to extend the road closures
RACE DAY ENTERTAINMENT                                        to the start area at the bottom of St James’ Street. If      in order to support us in delivering a safe and
We have a fantastic line-up of live entertainment             you are not using bag drop on race morning, then             distanced event for 2021. The ASICS London 10K
positioned at every kilometre, to energise runners            please use the toilets at the start area on St James’s       has priority over the roads for 3 3/4 hours. With
and keep spirits high for all. See our full music line        Street. There will also be toilets positioned at each aid    thousands of you running, we need to manage the
up on page 20. We strongly suggest running without            station around the race route.                               race timings carefully. Therefore, any runners going
headphones to hear any necessary emergency                                                                                 a little slower who are predicted to finish after 12:45,
announcements and to soak up the sounds along                                                                              may be asked to move to the pavement so that we
the route.                                                                                                                 can get London moving again!

                                                         14                                                                                                                           15
25TH JULY 2021 - LimeLight Sports Club
RACE NUMBER                                                                                                        RACE CONDITIONS – EVENT DAY ALERTS
Below is an example of your race number, prefixed with a letter                                                    In place for this year’s ASICS                                              It is looking like a warm and humid day on Sunday, so please hydrate sensibly
which corresponds to the start time you have been allocated                                                        London 10K will be a colour-                                                and don’t push yourself too hard. On the day, please look out for updated
based on your predicted finish time. This indicates which arrival                                                  coded Event Day Alert, which                                                alerts notifying participants of the anticipated race conditions (e.g. weather).
window you should aim to arrive in on race day (see page 8).                                                       will be used to communicate
                                                                                                                   the status of course conditions                                                 GREEN
Your race number is individual to you and cannot be resold or transferred.                                                                                                                          LOW                  • Have fun & enjoy the event
                                                                                                                   on race day.                                                                  CONDITIONS
Please fill in the emergency details on the reverse of your number.
Remember use the safety pins provided with your race bib to visibly secure
your number to the front of your shirt.                                                                            The levels range from low                                                      AMBER                  • Prepare for challenging conditions
                                                                                                                   (green) to moderate (yellow)                                                  MODERATE

Claim ticket: At the bottom of your race number are two tear-off tags. The
                                                                                                                                                                                                 CONDITIONS              • Consider slowing down
                                                                                                                   to high (red) to extreme
bottom tag attaches to your bag and is your baggage label. The top tag
                                                                                                                   (black) based on the weather
is your reclaim tag – keep this attached to your race number throughout                                                                                                                                                  • Slow down & take caution
the run and have it ready to hand to the baggage staff to collect your bag                                         and other course conditions.                                                      RED
                                                                                                                                                                                                    HIGH                 • Observe any course changes
quickly after the race.                                                                                            On race day, the status will be                                               CONDITIONS
                                                                                                                                                                                                                         • Follow official event instructions
                                                                                                                   communicated via the event
Zone number: This number is only used by our baggage staff to retrieve your                                        screens at the start line and
bag after the race.                                                                                                                                                                                BLACK                 • Event may be cancelled
                                                                                                                   finish line and through the PAs                                                EXTREME
                                                                                                                                                                                                 CONDITIONS              • Follow official event instructions
Name Box: Make sure you write your name on the front of your bib, so                                               on site.
spectators can cheer you on!

                                                                                                                                                                                                                                GO
                                                                                                                                                                                                A MASSIVE SHOUT OU
                                                                                                                                                                                                                  T TO
                                                                                                                                                                                              NEARLY 200
                                                                                                                                                                                              #TEAMCALM RUNNER
                                                                                                                                                                                                              S
                                                                                                                                                                                                BLAZING THROUGH TH
                                                                                                                                                                                                 ASICS LONDON 10K E

                                                                                                                                                                                                                                                                   GAMERS!
        D 9832                                                                                                                                                                                                                                                                  Thank you to all the
                                                                                                                                                                                                                                                                                 SpecialEffect runners
                                                                                                                                                                                                                                                                                  for bringing even more
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25TH JULY 2021 - LimeLight Sports Club
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                                                                                                                                                                                                WESTMINSTER
                                                                                                                                                                                                ABBEY

                                                                                          UNDERGROUND STATION                                                   NATIONAL RAIL STATION                                                                                FIRST AID                                        MIND UPLIFTER

                                                                                          WATER                                                                 TOILETS                                                                                             POWERBAR ENERGY                                   POWERED BY KIND
                                                                                                                                                                                                                                                                    STATION
                                                                                                                                                          5
                                                                                         ENTERTAINMENT                                                          KILOMETRE MARKER                                                                                     SUPERSAPIENS ARCH                                BUD ZERO DJ

                                                                          18                                                                                                                                                                                                               19
ENTERTAINMENT ON ROUTE
The route will come alive with sounds         Partner Activations on Route:
form our epic line-up of live bands and
DJs positioned at every kilometre. They’ll
be giving runners a bit of extra motivation
and help keep the pace going!
                                              For the first time, ASICS are enabling      Our friends at Supersapiens are at the
                                              you to visualise the impact of              cutting edge of sports performance
  0.9 & 2.5 km London School
                                              movement on your mind. Backed by            technology. Helping our athletes
               of Samba
                                              science, the ASICS Mind Uplifter™           manage their fuel levels, push your
  1 & 1.2 km      Drum Works                  visualises how movement uplifts you,        limits for longer and achieve greater     Discover endless energy with
                                              your city, and your nation. Feel uplifted   gains. Keep an eye out for their
  1.7 km          Hosen Brass Band
                                              as you run through the Mind Uplifter        inflatable arch on route.                 real-time glucose visibility.
  2.9 & 3.2 km The Old Jelly                  ™ zone on Trafalgar Square and over
               Rollers                        Westminster Bridge.

  3.6 km          DJ Truck
  4.1 & 5 km      Forever Steel Band
                                                                                          Be ‘powered by KIND’ to the finish
  4.3 km          Dhol 2 Dhol                                                             line with motivational messages being
  5.6 km          West End Musical                                                        displayed to runners on a big screen on
                  Choir                       Introducing Budweiser zero, Zero            route.
                                              percent alcohol, full Budweiser
  6 & 6.2 km DJ G                             taste and only 46 calories. For all
  7.1 km          Brassbound                  the moments you want a Budwiser
                                              and want to stay on your game. The
  7.9 km          Tamashi Taiko               Budweiser Zero DJ’s will be keeping you
  8.5 km          DJ Truck                    on your game to the finish line.

                                                                                                                                    180

                                                                                                                                    70

                                                                 20                                                                                                 SUPERSAPIENS.COM
CHEER RUNNERS
                            We are mixing things up with our pacers this year and are excited to introduce our cheer runners!
                            Instead of having our usual pacers in pacer flags these runners will be starting at different times with
                            all of you runners and be that extra bit of motivation to keep running.

                                              NAME                             START GROUP                   PACE (MINUTES)
 Bouncier          N
                   O
                        ラ
                        ン                  Aaron Seldon                              A                              40
                   V    ニ

    s t r i d e,
                                           Ryan Willmott                             A                              40
                   A    ン
                   B                      Curtis Broadhead                           A                              45
                        グ

energised
                   L                      Jenna Wilkinson                            A                              45
                   A
                   S                        Geoff Ridout                             A                              50

      m i n d.     T™                       Jon Binney
                                           Paul Addicott
                                                                                     A
                                                                                     A
                                                                                                                    50
                                                                                                                    50
                   2
                                            Sam Walker                               B                              50
                                            James Smith                              B                              50
                                           Scott Reynolds                            B                              55
                                           Diane Weaver                              B                              55
                                           Chris Campion                             B                              55
                                          Sandra Pankhurst                           B                              60
                                            Matt Fowler                              B                              60
                                            Jenni Jones                              B                              60
                                             David Card                              C                              60
                                           Cristina Aldea                            C                              60
                                          Alechia van Wyk                            C                              60
                                             Fei Wang                                C                              60
                                            Moneil Patel                             C                              65
                                          Karen Guttridge                            C                              65
                                            Sally Brider                             C                              70
                                           Vicky Ledbury                             C                              70
                                         Hayley Woolnough                            D                              75
                                            Giselle Carr                             D                              75
                                            Jamie Gane                               D                              80
                                           Leticia Gallego                           D                              85
                                             Hazel Kurz                              D                              90
                                          Annmarie Fahmy                             D                              95
                                          Eugenia Gusinska                           D                             100

      #UpliftingMinds
                                                                               23
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Your active world experience,
    made extraordinary.
Thank you!
Race day is only possible thanks to the amazing
host of volunteers, partners, pacers, residents, local
businesses and organisations who pull out all the stops
and go the extra kilometre to put on a race day to
remember.

To the many other partners; ASICS, Bud Zero,
Supersapiens, KIND, PowerBar, - thank you for all your
support in joining us at the 2021 ASICS London 10K!

To Westminster Council, whose vision, dedication and
commitment have helped us make it all possible.

And lastly, thank you to all the amazing entertainment
provided on route.

We hope to see you next year at the next ASICS
London 10K.
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