5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL

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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
TROOP COOKIE MANAGER MANUAL
                               2020-2021

New volunteer?
We’ve got you
covered with a
5-STEP
ACTION PLAN!

eBudde™ Mobile
meets you wherever
you’re at in the Girl Scout
Cookie Season

                                     1
5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
We’re here to help!

                                                                              Email us at
                                                                         productsales@gssc.us

                                                                            Jenna Kierstedt

                                                                            Director of Sales &
                                                                              Merchandising

  The largest girl-led entrepreneurial program in the world is
  moving forward in bold ways. We’re offering you more options               Kelly Drechsler

  than ever as a volunteer to build the foundation for                        Product Sales

  entrepreneurship and guide girls to success, while keeping                    Manager

  their safety in clear focus.

  No matter which path you take—virtual, in-person or both—                Melinda Giaquinto
  we’ve got tips and resources to support you the whole way.                  Product Sales

                                                                                Specialist

TABLE OF CONTENTS

 Your Invaluable Role                                               3
 What’s NEW                                                       4-5
 Cookie Lineup                                                      6
 Get Yourself Set for a Great Season                              7-10
 Meet with Families and Girls                                    11-12
 Tap into the Power of eBudde                                    13-14
 Help Girls Succeed as Cookie Entrepreneurs                      15-16
 Recognize Achievements & Rewards                                17-19
 GSSC Programs and Rally Info                                      20
 Girl Scout Cookie Program Safety Guidelines                       21
 Operation Cookie/Gift of Caring                                   22
 Cookie Program Vocabulary                                         23

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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
Your Invaluable Role
THANK YOU! Troop Cookie Managers are an invaluable part of the
Girl Scout Cookie Program.® Volunteers like you are the champions,
role models and cookie coaches who help girls discover their
amazing potential and take steps toward achieving their goals.

                        5 ESSENTIAL SKILLS FOR GIRLS
 With your support, girls in the program build essential skills and learn to think like entrepreneurs.

  GOAL SETTING                     Girls learn how to set goals and create a plan to reach them

  DECISION MAKING                  Girls learn to make decisions on their own and as a team

  MONEY MANAGEMENT                 Girls learn to create a budget and handle money

  PEOPLE SKILLS                    Girls find their voice and build confidence through customer interactions

  BUSINESS ETHICS                   Girls learn to act ethically, both in business and in life

                                                                                           Today’s girls are already
                                                                                        thinking like entrepreneurs. *
                                                                                      With your guidance, girls are able
                                                                                        to build on their thinking and
                                                                                      start running their own Girl Scout
                                                                                             Cookie™ businesses.

                                                                                   *SOURCE: “Today’s Girls, Tomorrow’s
                                                                                      Entrepreneurs,” A Report by the
                                                                                       Girl Scout Research Institute

                   Every Girl Scout has it in her to do great things.
                   WITH YOUR SUPPORT, SHE’LL RISE TO SUCCESS!

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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
What’s New 2020-2021
   •   Instant Rewards are BACK!
          o   If a girl sells 25+ Boxes of cookies on the initial sale, they will earn the
              2021 patch.
          o   If a girl sells 50+ Boxes of cookies on the initial sale, they will earn the
              2021 Patch & The Goal Getter Patch!

   •   Initial Sale Leader Reward
          o   Have 100% participation and receive 2 sets of bowls
              for the Leader and Co-Leader.

   •   Digital Order Card = More Sales = More Rewards = More fun!
          o   Girls who used the Digital Cookie Platform, in addition to traditional sales,
              sold more cookies and reached their goals faster.
          o   Almost all our 500+ Cookie All Stars had Digital Order sites set up last
              year.

   •   Family Stand – A – Bouts
          o   Families can host a Stand – A – Bout in front of their own home!
          o   No work for the Troop Cookie Chair.
          o   The parent pays online, and Council will allocate the cookies to the girl!

Your busy life picks up speed during Girl Scout Cookie Season. You need
tools and digital resources that not only keep pace, but also help keep you
and your girls moving toward success—while having lots of fun along the
way. We’ve got you covered!

                        eBudde™ Mobile
                        The must-have app for volunteers in the Girl Scout
                        Cookie Program® now has a new name. eBudde Mobile makes your life
                        simpler by meeting you wherever you are in the season.
                        × From a troop or service unit dashboard, get all the information you need
                        × Simple icons take you to important messages, booth locations*, checklists
                          and more
                        × Watch training videos and get help from within
                          the app
                                                                         *See social-distancing and online safety guidelines.

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Continued

                           What’s New 2020-2021
                                   Social Media Shareables
                                   How can you help tomorrow’s female entrepreneurs promote
                                   their Girl Scout Cookie™ businesses? We’ve got all the social
                                   resources you need on LittleBrownie.com.
                                   × Resources are easily searchable by category, including
                                     cookie news, special promotions, holiday themes, profile
                                     pictures and more
                                   × Each post includes a professionally designed graphic and
                                     customizable message
                                   × New posts are added throughout the year

                                   Online Tips & Ideas
                                   Help girls build online marketing skills and learn about
                                   e-commerce with the support of online tools like the Digital
                                   Cookie® platform. We’ve also got inspiration for engaging girls
                                   in virtual activities!

                                   Digital Marketing Tips for Cookie
                                   Entrepreneurs and Families
                                   Girls of all ages should partner with their parents
                                   or guardians to develop a plan to safely market their
                                   cookie business online. Get started using this resource
                                   available at girlscoutcookies.org/digitalmarketingtips.

                                              MAKE IT VIRTUAL!
                                          We’re giving you more ideas and resources
                                          than ever to take your cookie season to the
                                          next level, digitally!
                                          Look for this icon.
     Girl Scouts® of the USA           Find familiar in-person resources with a tech twist,
   has a suite of resources—           along with several new digital ideas. These
including social media tools and       strategies help girls reach their goals in virtual
more—available for download at         environments when in-person is not an option.
      girlscoutcookies.org/
           troopleaders.

                                                            *See social-distancing and online safety guidelines.

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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
1               Get Yourself Set for
                a Great Season
There’s only one way to have a successful Girl Scout Cookie Program®, and that’s to
plan for it! In the remainder of this manual, you’ll find everything you need to plan,
build and celebrate a successful program for 2020-2021.
Here’s how our council handles...

1
      ORDERING
      Initial Sale cookies are ordered through the eBudde website by February 1. These cookies will
      be delivered to your SU Cookie Chair for pick up from them.
      Catch Up Orders are cookies sold after the Initial Sale. These cookies need to be picked up at
      one of our convenient cupboards between February 8 and May 4.
      Booth Sales need to be reserved on our website at www.gssc.us/cookies at least 1 week to the
      booth sale.
                                                                                                       GIRLS ARE READY…

2     DELIVERY
       Delivery of Initial Sale cookies begins the week of February 8. Your SU Cookie Chair
                                                                                                       AND YOU ARE, TOO!

                                                                                                       79%   of Girl Scouts have
       will coordinate the delivery with Council and be in touch with all the troops to schedule
       pick up times.                                                                                        an entrepreneurial
                                                                                                                   mindset

3
       BOOTH SALES
       Please note this aspect of the sale will be dependent on safety regulations from the            91%of Girl Scouts are
       CDC, state and local officials, as well as GSUSA. We will continue to monitor the                        interested in
       situation and make adjustments as needed to ensure the safety of our girls and our                       becoming an
                                                                                                                entrepreneur
       community at large. Visit www.gssc.us/covid19 for up-to-date info.

       Find a location in your area to have your booth sale. If you are having trouble locating
       one, call your SU for help. Great locations include banks, supermarkets, bagel shops
       and places of worship.

       Confirm the date, time & location with your SU Cookie Chair.
       Go to www.gssc.us/cookies to reserve your booth sale or call your cupboard at least 1
       week prior to the booth sale.
       Have fun! Sell, Sell, Sell!
       Deposit funds collected to the nearest Capital One Bank with the deposit slip from your
       booth sale pickup. DO NOT USE A BANK SLIP FROM THE BANK.
       Return any product that was not sold to the cupboard with the receipt from your deposit.
       After the booth sale has been entered into the system (about 1 week), be sure to go
       back into eBudde and assign the product sold to all the girls that attended that day.

       Ç√
        WHAT    TO DO WITH RETURNS/LEFTOVERS
4
                                                                                                       SOURCE: “Today’s Girls,
                                                                                                       Tomorrow’s Entrepreneurs”:
        Council does not accept any returns from any Initial Sale or Catch Up order. Troops are        A Report by the Girl Scout
                                                                                                       Research Institute
        allowed to return leftover cookies from booth sales by the Wednesday of the following
        week.
        MONEY HANDLING
5       All money collected for the sale of cookies should be deposited into any Capital One
        Bank using only a deposit slip that is assigned to your troop. You should see your troop
        number coded at the bottom left of the deposit slip. Troops can also pay online at
        www.gssc.us/cookies.                                                                                          7
5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
1
                        GET STARTED

                        Get Yourself Set for
                        a Great Season
                                          The Girl Scout Cookie Program® is led by girls but getting all
                                          the right tools in place starts with you. We’ve got tools,
                                          resources and helpful info to guide your planning.

                                          FOR YOU

                                          Volunteer Training on eBudde™ Mobile
                                          Training resources and videos allow you to get up to speed fast on
                                          eBudde’s many capabilities. Master the basics, and then check out
Girl Scouts’ National                     tips on new features for the season!
Program Portfolio
Girls can earn Cookie Business and
                                          What it includes:
Financial Literacy badges and Cookie      × Videos
Entrepreneur Family pins for every        × Multimedia lessons
year they participate in the Girl Scout
Cookie Program®. Check out the Girl       Where you’ll find it:
Scout Badge Explorer or search the        × App Store and Google Play
Volunteer Toolkit (VTK) for badges
by grade level.                           * Find app guidance and the eBudde* Quick Guide.

What it includes:
× Badges and pins that girls can earn
 through participation in the cookie
 program
                                          Girl Scouts® Built by Me Cookie Planner
× Requirements for earning pins or        Create a custom plan for the cookie
 badges
                                          season—online, in just minutes! Choose
× Poster
                                          from a menu of options that fit your group’s interests and
Where you’ll find it:
                                          schedules. It’s as simple as taking a short quiz!
× gssc.us/cookies
× girlscouts.org/cookiebadges             What it includes:
× girlscouts.org/entrepreneurfamily       × Digital questionnaire
× girlscoutcookies.org/troopleaders       × Customized plan with links
 for poster download                       to resources
                                          Where you’ll find it:
                                          × CookiePlanner.LittleBrownieBakers.com
                                          × CookiePortal.LittleBrownie.com

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Continued

  1
                   GET STARTED

                   Get Yourself Set for
      \            a Great Season
HELPFUL INFO
Girl Scout Cookie™ fans are especially eager to support girls when they have a clear picture of
where the money goes. Help them see how the cookie program powers amazing experiences for
girls and prepares them for a lifetime of success. Use this table as a guide:
 Troop proceeds                                                                                18%
 Aside from the many council-programmatic experiences funded by cookie proceeds, troops will earn

 $ .70 per package sold. Proceed tiers based on per-girl selling average (PGA).

 Council-sponsored programs, events, priorities, training and other support                   32%

 Financial Aid                                                                                 15%

 Rewards and Incentives                                                                         9%

 Cost of Cookies                                                                              24%
    FOR GIRLS
 Publications, Forms, Bad Debt                                                                  2%

The higher the PGA average, the more girls earn!
   PGA is the Total boxes sold by the troop divided by the               Girls at Cadette level or older can opt out
   number of registered Girl Scouts                                      of rewards for $.05 more. Girls will still
                                                                         receive patches earned.

  PGA                                         $ Per Box                  Service Units receive $.05 cents a box.

  200+                                         Additional $ .05          If a SU has a 5% increase over the prior
                                                                         year they will receive $.10 cents a box.
  300+                                         Additional $ .10          If a SU has a 10% increase over the prior
                                                                         year they will receive $.15 cents a box.

                                                             Customers look forward to
                                                              our cookies every year!
                                                             Girl Scout Cookies® are $ 5
                                                             per package for all varieties.

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5-STEP ACTION PLAN! New volunteer? We've got you covered with a - TROOP COOKIE MANAGER MANUAL
1
                GET STARTED

               Get Yourself Set for
               a Great Season

Follow These Guidelines for a

Smooth Cookie Pickup Day
  •   Know exactly how many cookie cases you ordered of each variety.
  •   Arrive at your scheduled pickup time.
  •   Make sure to have enough vehicles to load your order (see graphic below for help!).
  •   Pull all your vehicles into the line at the same time.
  •   Check in and receive your pickup ticket.
  •   Give pickup ticket to loader and count the cases as they’re loaded in.
  •   Sign for your order and take your receipt.

  HOW MANY COOKIE CASES CAN YOUR CAR CARRY?

Can I
return
Cookies
               ?            INITIAL ORDERS & CATCH UP ORDERS CANNOT BE RETURNED.
                            Troops are responsible for counting and verifying the total number of cases.

                            Unsold cookie boxes at a Booth Sale may be returned to the original cupboard they were
                            picked up from no later than the Wednesday following the booth sale.

                                                                                                           10
2
                    GET STARTED

                   Meet with Girls and Families

                                  1    Hold a Cookie specific family meeting
                                       Hold a short family meeting so girls can tell their families about
                                       their goals and ask for assistance. At the meeting, adults can
ADDITIONAL RESOURCES
                                       complete permission forms and sign up to help.
 Girl Stories
                                              Need to Make it Virtual? Host a Virtual Meeting and email
 Get everyone inspired with                   Parent/Caregiver Permission Forms to families. You’ll find
 stories of girls who are                     forms online at www.gssc.us/cookies
 leading boldly as cookie
 entrepreneurs and shining
 brightly as a result. These
 resources were originally
                                  2   Share your troop’s goal and how you’ll get there
                                      Open the conversation by outlining the goal or experience the
 designed for in-person use           girls are working toward. Talk about the decision-making
 but can also work with               process and share what the goal means to their girl.
 digital tools. Each SU has
 a Zoom account. If you
 need help arranging a
 virtual meeting, talk to your   3    Outline the immediate and long-term benefits of the program
                                      The 5 skills girls learn in the cookie program set them up for
 SU Coordinator.
                                      success in school, extracurriculars and beyond; helping parents
                                      and caregivers understand the big picture goes a long way in
                                      building the support you need.

 What it includes:
 × Video and editorial
   profiles of girls who have     4   Review Health and Safety Guidelines
                                      Before participating in any money-earning Girl Scout activity,
   improved their
   communities and gone on            it’s super important for girls and adults to review the following
   fun adventures with their          materials
   cookie earnings.
                                          •   Digital Marketing Tips for Cookie Entrepreneurs and Families
                                              (PDF) — English
                                          •   Supplemental Safety Tips for Online Marketing (PDF)
 Where you’ll find it:                        — English
 × LittleBrownie.com,                     •   Practical Tips for Parents (PDF) — English | Español
  Girls, Teens and Videos                 •   Safety Tips for Product Sales (PDF) — English

                                 5    Want
                                      .    more help Getting Started?
                                      Check out our Troop Resources page at girlscouts.org. which includes
                                      Family Meeting Guides for each Girl Scout Level.

                                        Cookie Program Family Meeting Guides
                                        for Daisies, Brownies, Juniors, Cadettes, Seniors,
                                        and Ambassadors (PDF)
                                        Cookie Family Connection Guide (PDF)

                                                                                                       11
Continued

2
                       GET STARTED

                   Meet with Girls and Families

  FOR GIRLS
Share Her Cookie Story*                                   Girl Scouts® My Cookie Friend              Goal-setting activities

     Encourage girls in your troop to                     Girls love earning the newest mascot       Teach girls everything they need to
share their inspiring Girl Scout                          plush! Pump up the excitement by           know about reaching high goals,
Cookie™ stories with the world for a                      encouraging girls to explore our           while having loads of fun.
chance to be featured on Girl Scouts’                     mascot’s official
                                                          website. We designed it to be                   These downloadable crafts can
“Think Outside the Cookie Box”
                                                          educational and inspirational!             be done together or individually—
gallery, the Girl Scout blog, Facebook,
                                                                                                     online or in-person—to help girls
Twitter, Instagram and more.
                                                          What it includes:                          track their progress through the
What it includes:                                         × Fun facts                                season.
× Online form to submit her cookie                        × Games
                                                          × Videos                                   What it includes:
  story
                                                          × Activities and crafts                    × Quick, inspiring ideas for making
Where you’ll find it:                                                                                  the most of Girl Scout Cookie
× girlscouts.org/poweredbycookies                         Where you’ll find it:                        Season
                                                          × MyCookieFriend.com
                                                                                                     Where you’ll find it:
                                                                                                     × LittleBrownie.com, Volunteers
                                                                                                       section

 FOR FAMILIES

                                                                            Cookie Entrepreneur
Family Guide
                                                                            Family Pin collection
Use this inspirational brochure to
                                                                            Encourage families to support girls as they learn to
introduce and welcome families to the
                                                                            think like entrepreneurs and run their own cookie
Girl Scout Cookie Program®.
                                                                            businesses. Girls can earn all 13 pins in the
What it includes:                                                           collection—one unique pin for every year they
× Reasons for participating                                                 participate.
× Tips on how families can support girls
× Family projects                                                           What it includes:
× Safety rules                                                              × Activity sheets to help girls at all levels
× And much more!                                                            × Tips for families

Where you’ll find it:                                                       Where you’ll find it:
× LittleBrownie.com, Families section                                       × girlscouts.org/entrepreneurfamily

   *See social-distancing and online safety guidelines.
                                                                                                                                12
3
                      OPEN FOR BUSINESS

                      Tap into the
                      Power of eBudde                                ™

                                    eBudde™ Mobile
                                    Stay in the know, on the go! This must-have app puts power at your
KEY ACTIONS ON APP                  fingertips, wherever you are in the cookie season.

Initial Order taking begins:        What it includes:
                                    × Streamlined dashboard
December 21, 2020
                                    × Easy management of orders
                                     and rewards
                                    × Important messages and upcoming events
Initial orders due:
                                    × Help Center
Girls January 30, 2021              Where you’ll find it:
                                    × App Store and Google Play
Troop Feb 1, 2021

Last day for troops to update

eBudde, including rewards            GETTING STARTED
(by 11:59p.m.):                      Go to cookieportal.LittleBrownie.com
May 9, 2021                          When accessing eBudde™ for the first
                                     time this season:
                                     1. You will receive a welcome email with a LOGIN link.
Final rewards delivery to
                                     2. Click on the LOGIN link within the email.
service unit:                        3. On the PASSWORD screen, set up your new password and
SUMMER 2021
                                     confirm.
                                     4. At the PROFILE screen, enter the new password you set
                                       up in Step 3. Review/enter all additional information.
                                     5. Select eBudde.
                                     eBudde tools are collected in tabs you’ll see at top of page.
                                     Click each tab to execute various tasks.
                                     Contacts Tab
                                     1. Review information; click EDIT to make any necessary
                                     changes.
                                     Settings Tab
                                     1. Select the specific troop whose information you want to edit
                                     from the list to the left of your screen.
                                     2. Mark Opt-out rewards for additional profits. (Cadettes,
                                     Seniors & Ambassadors Only)
                                     3. Click UPDATE to accept all changes.

                                                                                                         13
Continued

INITIAL ORDER
Remember:
You can place initial orders from your mobile device with the eBudde Troop App Plus™. Video
training and eBudde help are built right in!
Initial Order Tab
1. Click each girl’s name; go to bottom of screen, click in highlighted fields to begin entry.
2. Press the Tab key to navigate fields and enter the girl’s total cookies order in packages by variety.
3. Click OK button to save change for girl.
4. Repeat for each girl.
5. It is suggested by Council that you round down your initial order. The system will automatically
total the troop order and round it up to the nearest full case. Please adjust your order downward to
full cases.
6. SAVE the page.
7. Carefully review the totals at the bottom; if correct click SUBMIT ORDER. Remember, you cannot
change the Initial Order after it has been submitted. Contact your volunteer manager or the
product sales staff to make changes.
8. Click PRINTABLE VERSION to print a copy for your records.
Reports Tab
1. Click FILL OUT next to Initial Rewards Order.
2. Click on individual girls’ names to review Girl Reward Orders and click SUBMIT GIRL ORDER, if
applicable.
3. Enter or review total rewards earned.
4. Click SUBMIT REWARD ORDER to submit your total order.
Rewards Tab
1. Click FILL OUT next to Final Reward Order.
2. Click on individual girls’ names to review Girl Reward Orders and click SUBMIT GIRL ORDER.
3. Enter or review total rewards earned.
4. Click SUBMIT to submit your order.
Sales Report Tab
1. Review final package numbers.
2. Review your receipts.
3. Review your Gift of Caring.
Girls Tab
1. Enter girls’ t-shirt size and sales goal in packages.
2. Click UPDATE to accept all changes.

                                                                                                    14
4
       C
                        OPEN FOR BUSINESS

                        Help Girls Succeed as
                        Cookie Entrepreneurs

                                         Girl Scout Cookie™ entrepreneurs are can-doers who grow bolder with
                                         every step they take in the Girl Scout Cookie Program. ® So how can you
                                         inspire girls to take their first leap into the program and keep moving
                                         toward big goals? We’ve got you covered with tools and resources that
                                         promote hands-on learning, collaboration and more—skills that are
                                         building blocks of entrepreneurship.

                                                                               KEY DATES
                                                   Distribute materials                       Early December
Social Resources
                                                   Initial order taking begins                December 21
This resource helps you find the right
words (and pictures) to promote the                DOC is available                           December 21
cookie program. It’s social planning
made simple!                                       Virtual Cookie Rally                       January 15

What it includes:                                  Initial order taking ends                  January 29
× Posts covering multiple categories:              Catch up order taking begins               January 30
           Cookie news
           Special promotions                      Troop Initial order due in eBudde™         February 1
           Holiday themes
           Profile pictures                        Cookie booths begin                        February 5
Where you’ll find it:
× LittleBrownie.com                                Froze My Cookies Off Weekend               February 5-7
× Additional social media tools are                Begin picking up catch up orders           February 8
 available
 at girlscoutcookies.org/troopleaders              Delivery of Initial order cookies begins   February 8
                                                   National Girl Scout Cookie Weekend         February 19-21
                                                   Initial order money due                    March 2
                                                   Cookie sale ends                           May 4
                                                   Troop girl rewards order due in eBudde     May 9

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Continued

    4
                       OPEN FOR BUSINESS

                      Help Girls Succeed as
                      Cookie Entrepreneurs
Here are the basic tools for your budding Cookie Entrepreneurs. Please visit gssc.us/covid19 for
any restrictions due to COVID-19. We are continually monitoring the situation.

  FOR GIRLS

                                                                                                   Booth Events*
Girl Order Cards*
                                                                                                   Girls can build on the momentum of their
Many customers look forward to                                                                     initial orders by getting extra creative
girls paying them a visit with an                                                                  with a booth event. They can set up
order card in hand. Girls take down                                                                shop as a troop in front of retail stores or
                                              Digital Cookie® platform*
orders for cookies and then turn in                                                                other community spaces. Girls will have
their card to you or a designated                 Girls can personalize their own                  fun working toward their goals together!
cookie volunteer, who enters the              e-commerce site and invite friends and
orders into eBudde. ™                         family to support! Customers have two                    Girls can open Virtual Girl Scout
                                              delivery options: in-person drop-off or              Cookie Booths on social media! For
Want to keep a safe distance? Use                                                                  teens, social media is a great way to
                                              direct shipment to their home.
the door hanger order cards or                                                                     spread the word about their cookie
                                              (Girl Delivery option ends with Initial
encourage customers to order over                                                                  businesses. Parents and guardians
                                              Sale on January 29, 2021)
the phone.                                                                                         should do the posting on social media if
                                              What it includes:                                    the girl is under age 13, but the girls
What it includes:                             × Features that allow girls to set their
× Order card where girls can                                                                       should have a hands-on role in
                                                cookie goals, track their progress,
  capture order information from                                                                   marketing their cookie business.
                                                manage orders and inventory, learn
  neighbors, friends and family                 Internet safety skills and more
  members                                                                                          What it includes:
                                              Where you’ll find it:                                × Booth decorating ideas
Where you’ll find it:                         × Safety resources are available at                  × Tips for bundling Girl Scout Cookies®
× Supplied by GSSC.                             girlscoutcookies.org/troopleaders                  × Fun graphics girls can use
 FOR YOU AND GIRLS
                                                                                                   × Shareable social media posts
                                                                                                   × Virtual Cookie Booths step-by-step
Girl Scouts® Cookie House Party*                  Help girls organize and host a                     guide
                                              Virtual Cookie Party using Facebook                  Where you’ll find it:
This winning strategy is a lot of fun for
                                              Live, Google Meet or Zoom. To drive                  × LittleBrownie.com, Volunteer section
girls. With your guidance, girls invite
                                              success, girls can deliver their business            × pinterest.com/lbbakers/
friends and family to hear stories
                                              pitch to their guests, demonstrate a
about their plans for cookie earnings.
                                              cookie recipe and more! *
Guests learn they can support girls’
goals in a big way when they                  What it includes:
purchase cookies by the case.                 × Video overview
                                              × Invitations
TIP: Host the party at a local school         × Recipe cards                                               MAKE IT VIRTUAL!
or community center. Often, these             × Décor and giveaway ideas                              Check out LittleBrownie.com for more
sites have a central location, and it                                                                 virtual ideas, inspiration and resources!
                                              Where you’ll find it:
could save you some clean-up time.
                                              × Blog.LittleBrownieBakers.com

                                            *See social-distancing and online safety guidelines.

                                                                                                                                  16
5
                    CELEBRATE

                   Recognize
                   Achievements
                                    Make the most of girl accomplishments, like a girl reaching her goal.
                                    Thank customers, tell stories about your cookie experiences or throw a
                                    party for your troop.
                                    FOR GIRLS

                                    Recognizing Girls
                                    Girl Scout Cookie™ Season is the time for girls to start thinking like
                                    entrepreneurs. From the earliest planning meetings through the
                                    booth phase, recognize and encourage girl development of an
Celebrate Achievements*
                                    entrepreneurial mindset—whether it’s being curious about how
                                    things work or embracing challenges.
They’ve earned it! Plan a
celebration that gives you the
opportunity to pass out rewards
                                    What it includes:
to girls, while highlighting        × Certificates
individual and troop                × Patches
achievements. Discuss how the
funds can be used for future        Where you’ll find it:
activities.                         × LittleBrownie.com, Volunteer section
                                    × gssc.us Look under Cookies & More

Make the celebration virtual!        Send “Thanks!”
Visit LittleBrownie.com for ideas
like reward unboxing, virtual        Thank everyone involved with your
ceremonies, and more!                troop’s success, including families, friends, businesses and
CONGRATULATIONS!                     fellow volunteers. Find
                                     card templates and ready-to-post social graphics on
                                     LittleBrownie.com. Loads of clip art is also available on the
                                     site to help you and girls create your own messages
                                     of appreciation.

                                     What it includes:
                                     × Social posts
                                     × Card templates
                                     × Clip art
                                     Where you’ll find it:
                                     × LittleBrownie.com, Volunteers, Clip Art and Social Media
                                       sections

                                           *See social-distancing and online safety guidelines.

                                                                                                      17
5
                         CELEBRATE

                         REWARDS

INITIAL REWARDS Earned Dec. 21 – January 29

      CV                         CV
                                        Goal Getter Patch
     2021 Patch                       50+ boxes Initial Sale    Samoa Phone Chair
25+ boxes Initial Sale                                                                           Padfolio
                                        Instant Reward         125+ boxes Initial Sale
   Instant Reward                                                                         225+ boxes Initial Sale

We’ve Got This Patch

      12 boxes                                                                                                   150 Cookie Boxes &
                                        Cooling Bandana                 Ice Cream Bowls
                                                                                                                  15+ Emails sent as
                                                                        100 – 149 boxes
                                         50 – 99 boxes                                                           part of The Mags &
                                                                                                                Munchies Fall Product
                                                                                                                 Sale, Earn the Me2
                                                                                                                Avatar Cookie Patch

                                                                          Plush Horse

                                                                        200 – 249 boxes                                       T-shirt

      Journal and Cookie Decals
                                                                                                                     Pocket Pillow
           150 – 199 boxes
                                                                                                                    250 – 349 boxes

                                                                                                   TROOP REWARD

                                                                                                            Mint to Achieve T-shirt

                                                                                                           When your Troop sells
                                                                                                         2000+ Boxes overall, each
                                                                                                              Girl in Troop that
                                                                                                         participated gets a T-shirt!
                    Glow in the Dark Blanket

                          350 – 399 boxes

                                                                                                                             18
5
                     CELEBRATE

                     REWARDS
                                                          Rewards are Cumulative from 12 – 399 boxes

DIGITAL COOKIE REWARDS
                                       Cable Horse

                                     DOC 25+ Boxes

         Cookie Techie Patch
                                                                    Samoa Dangler                      Phone Light
           Send 15+ Emails
                                                                    DOC 50+ Boxes                    DOC 150+ Boxes

 COOKIE ALL-STAR REWARDS All girls who sell 500+ boxes of Cookies will be invited to a Special Virtual Experience with Disney on
    Broadway. Participating Girl Scouts will receive one Disney on Broadway merchandise item and a Disney Girl Scout patch

                                                        500+ REWARDS

                               Customizable                        6 Month KIWICO                       Fire HD Kids Edition
                                Converse                             Subscription                              Tablet
American Girl Doll

                                                        1000+ REWARDS

   1 Week Summer                                                              12 Month KIWICO                     AirPods Pro
      Day Camp                           Netbook                                Subscription

                      2000+ REWARDS                                                         3000+ REWARDS

                                        Selfie Station/Vlog Kit

                                        iPod Touch and Ring
                                               Light

                                                                           IPAD WIFI only                   XBOX 1
     2 Weeks Summer
        Day Camp

                                                                                                                        19
GSSC Programs & Rallies

                                                                                          Save the Dates

We’ve got new virtual trainings this year to make sure you have                           Join us on January 15th for a
the information you need to have the best year ever! This year
we will be introducing COOKIE UNIVERSITY, a program for Daisies                            VIRTUAL COOKIE RALLY!
and Brownies that shows them the fundamentals of the Cookie                           •   Review the Cookie Lineup
Program in a fun new way. We will have Cookie Badge Programs
                                                                                      •   Learn the 5 Essential Skills
at all levels. And COOKIE ROOKIE training is BACK, but this time
                                                                                      •   Meet this year’s Mascot, HOPE
it’s VIRTUAL! Join our Cookie Guru Kelly Drechsler, as she gives
you the tools and knowledge to take the Cookie Program by                             •   Learn TOP SELLER SKILLS
storm. Look for more information on how to sign up at gssc.us                         •   See the newest Cookie Inspired
and follow us on social media for the most up-to-date info.                               Merchandise
                                                                                      •   Raffles, Prizes, and FUN!

                           From Rookie to Top Cookie!
                    Join GSSC’s Cookie Rookie Training
                  Learn about the Girl Scout Cookie Program and how to become
                                     a top Troop Cookie Chair.

                        This training is for new or returning Troop Cookie Chairs.

                                              December 7th & 10th
                                 *Stay tuned for times. Trainings will be recorded.

                                                                                                                    20
Girl Scout Cookie Program®
                         Safety Guidelines

An essential part of your action plan for a successful Girl Scout Cookie™ Season is reviewing safety
guidelines with girls and their parents or guardians. Always follow the safety rules for selling Girl
Scout cookies:

  •    Show you’re a Girl Scout—Wear the Girl Scout membership pin and/or Girl Scout clothing t
       identify yourself as a Girl Scout.
  •    Buddy up—Always use the buddy system. It’s not just safe, it’s more fun.
  •    Be streetwise—Become familiar with the areas and neighborhoods where you will be selling Girl
       Scout cookies.
  •    Partner with adults—Adults must accompany Girl Scout Daisies, Brownies and Juniors
  •    when they are taking orders, selling or delivering product. Girls grades 6-12 must be supervised by
       an adult when selling door-to-door and must never sell alone. Adults should be present at a cooki
       booth in any public place at all times.
  •    Plan ahead—Always have a plan for safeguarding money and avoid walking around with lar
       amounts of it or keeping it at home or school. Give proceeds to supervising adults, who shoul
       deposit it as directed by your Girl Scout council as soon as possible.
  •    Do not enter—Never enter the home or vehicle of a person when you are selling or making
       deliveries. Avoid selling to people in vehicles or going into alleys.
  •    Sell in the daytime—Sell only during daylight hours, unless accompanied by an adult.
  •    Protect privacy—Girls’ names, addresses, or email addresses should never be given out to
       customers. Use a group contact number or address overseen by an adult for customers to request
       information, reorder or give comments. Protect customer privacy by not sharing their informati
       except for the product sale. Girls should never take credit card numbers.
  •    Be safe on the road—Always follow safe pedestrian practices, especially when crossing at
       intersections or walking along roadways. Be aware of traffic when unloading product
       passengers from vehicles.
  •    Be Net wise—Take the GSUSA Internet Safety Pledge before going online and follow the specifi
       guidelines related to marketing online. Girl Scouts cannot collect money online.    GSUSA Safety
       Tips

  Girl Scouts® resources:
                                                                                      Where you’ll find it:
  × Digital Marketing Tips for Cookie Entrepreneurs and Families
                                                                                      × girlscoutcookies.org/digitalmarketing
  × Supplemental Safety Tips for Online Marketing
                                                                                      × girlscoutcookies.org/troopleaders
  × Practical Tips for Parents
                                                                                      × girlscouts.org
  × Safety Tips for Cookie™ Entrepreneurs
                                                                                      × gssc.us/cookies
  × Safety Tips for Product Sales
  × Your Councils’ Volunteer Essentials and Safety Activity Checkpoints
                                                                                                                                21
                                              *See social-distancing and online safety guidelines.
Operation: Cookie/Gift of Caring

All across our country and our world, Girl Scouts have always
stepped up in times of need. Operation: Cookie allows Girl           OPERATION: COOKIE/
Scouts to donate boxes of cookies to our service women and men.      GIFT OF CARING REWARDS
Last year we extended our donations to include our Hometown
                                                                    Gift of Caring Patch
Heroes, like first responders and other essential workers
                                                                     25+ Gift of Caring
Donating a box to our service personnel is the perfect suggestion         Boxes

for those customers who want to help without bringing home a                                We’ve Got This
box. There are additional rewards that can be earned by                                       Necklace

participating in this aspect of the Cookie Program that runs from                          50+ Gift of Caring
                                                                                                Boxes
December to May.
Learn more at www.gssc.us/opcookie

                                                           Girl Scouts
                                                          donated over
                                                          100,000 boxes of
                                                          Girl Scout Cookies
                                                          to Essential
                                                          Workers and
                                                          Military Personnel
                                                          in 2020!
                                                                                   Have a Loved One
                                                                                   Stationed
                                                                                   Overseas?
                                                                                We will send care
                                                                                packages to your friends &
                                                                                family in the US Military.
                                                                                Contact us at
                                                                                productsales@gssc.us

                                                                                                      22
COOKIE PROGRAM VOCABULARY
ACH - Automated Clearing House is the banking system that allows GSSC to direct deposit rebates into the
troop account.
Allocating - Assigning the product to Girl Scouts from catch up orders and booth sales in the eBudde
system.
Booth Locator - Visit girlscoutcookies.org & type in your zip code to locate a cookie booth near you.
Cookie Booth - A stationary sale of Girl Scout cookies at a public location.
Cookie Captain - New program offered to top selling Cadettes, Seniors, and Ambassadors where they
mentor younger girls on the cookie program.
Cookie Cupboard - Local sites where additional inventory is stored and where troops can pick up additional
cookies located in Commack, Bayport & Riverhead. See pg. 20 for details.
Cookie Planner - New online tool from Little Brownie Bakers to help volunteers plan their cookie season.
Visit www.cookieplanner.littlebrowniebakers.com to learn more.
Cookie Rookie Training - Training held for new or returning Troop Cookie Chairs on how to have a
successful cookie season. Check www.gssc.us/cookies for training dates and times.
Cupboard Receipt - This is a 4-part carbon copy receipt that must be signed any time a troop picks up
additional cookies from a cupboard. Make sure you keep one copy of the receipt for your records. Troops
are responsible for ALL additional cases of cookies taken from a cupboard during the sale. All payments
must be made within 2 weeks from the pickup.
Digital Order Card (DOC) - This year, girls will be able to sell cookies online using the Digital Order Card.
Girls create a custom website and send out a link to their site via email to potential customers. Customers
can order cookies and have them shipped to them, girl delivered or choose to donate the cookies to our
Operation: Cookie Program.
eBudde - Bakery website used by Troop Cookie Managers to order cookies, track troop/girl sales, record
troop finances, and calculate, order and submit rewards.
Initial Cookie Sale - Portion of the sale that takes place prior to February 3. There are special rewards given
for this part of the sale.
Little Brownie Bakers (LBB) - Little Brownie Bakers is our bakery partner for the cookie sale. They supply
our council with cookies and have great resources to help girls and volunteers to be successful in the cookie
sale. Visit www.littlebrowniebakers.com for information, resources, and more!
Operation: Cookie/Gift of Caring - In this council-wide project, customers can purchase virtual packages
of cookies that GSSC will deliver to the military or our Hometown Heroes. The girls collect the money but do
not physically take possession of the cookies.
Service Unit Cookie Manager (SUCM) - Volunteer mentor for troops and individual girl members in an
assigned service unit.
Stand-a-bout - Having trouble locating a place to hold a booth sale. Host a stand-a-bout right out in front of
your house just like a lemonade stand!
Troop Cookie Manager (TCM) - Volunteer manager responsible for monitoring the cookie sale for a single
troop.
Troop Receipt Books - Each troop is given a pocket-sized receipt book to be used when collecting any form
of payment from girls & their families. They may also be used at booth sales to keep track of money.
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The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark, and
                    all associated trademarks, are owned by Fruity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_060320
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