Rallies 2020-2021 - Girl Scouts of North East ...
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Rallies 2020-2021
WELCOME
Welcome to the first-ever Virtual Cookie Rally at Girl Scouts of North East Ohio (GSNEO)!
The Girl Scout Cookie Program is a fundamental part of the Girl Scout experience. The Girl Scout Cookie
Program is the largest girl-led entrepreneurial program in the world and girls learn 5 key skills they will
use for a lifetime:
Goal setting—as she sets cookie sale goals and makes a plan to reach them.
Decision-making—as she decides how her troop will spend the cookie money.
Money management—as she makes a budget, takes orders and handles customers’ money.
People skills—as she learns to talk and listen to all kinds of people while selling cookies.
Business ethics—as she is honest and responsible every step of the way.
A Cookie Rally helps girls get excited, energized, and prepared for the Girl Scout Cookie Program.
Cookie Rally activities can be done throughout the Cookie Program to keep your Girl Scout engaged and
motivated. Rally activities can be delivered throughout the season a variety of different ways:
• In this booklet, with written instructions to follow at your own pace.
• Via live stream, led by staff on GSNEO’s Facebook page
• View the Little Brownie Baker Virtual Rally on the eBudde Help Center under the We’ve Got This Toolkit
or at littlebrowniebakers.com/rally
We encourage you to participate in at least one or a combination of all three options as you prepare for
the Girl Scout Cookie season!
Don’t forget: If you choose to participate with us on Facebook Live, we are broadcasting from Ohio in the
Eastern time zone!
We encourage you to share your virtual Rally experience on social media with the
hashtag #SisterhoodSpirit. Whether you create a goal tracker, make a booth banner or sing a song with
your troop over video chat, your at-home Cookie Rally creations will inspire girls across the world to try it
themselves! To learn more about Girl Scouts, visit gsneo.org
2 Getting Started
4 Girl Scout Cookie™ Badges & Pins
6 Whole Group Activities
8 Meet the Mascot
Cookie Rally Technology
10
Goal Setting 2
Schedule 3
12 Knowledge & Safety
Meet the Cookies 4
14 Order Taking & Marketing for Younger Girls
Paper Doll Chain Activity 5-6
16 Digital
C-O-O-K-I-E Chant Lyrics Cookie®
Platform 7
2021 Cookie Rewards17 Cookie
Lineup Knowledge 8
On Your Own – Horseshoe
18 TeenGoal Hanger
Cookie Craft
Workshop 9-11
Horse Fun Facts 20 Sample Agenda 12-13
Business Ethics & Safety Game 14
21 Virtual Tips & Resources
Digital Cookie 15
Rally ‘em up Rally Snack Recipes 16 - 19
Rally
When girls band together, they are unstoppable! Celebrate Wrap
the Girl ScoutUp Back Cover
sisterhood at your rally by encouraging girls to grow and learn as a team
through the Girl Scout Cookie Program®.
Whether you gather in person or via a virtual event, this guide provides
inspirational and informational activities that will help each girl realize she
can do anything—especially with her sisters by her side.
Virtual Cookie Rally
Technology
Council-Led Activities
GSNEO will post rally activities, videos and photos on Facebook throughout the afternoon from 12:00
-3:00 pm EST. These posts will remain accessible after the event, so you can also visit the page later to
find them.
Facebook Live is a live video format that allows you to watch and comment in real time. There will be
a couple of Facebook Live videos over the course of the rally, and they will also remain accessible on
GSNEO’s Facebook page after the event ends.
Be sure to follow GSNEO on Facebook so you don’t miss any posts!
For Troops/Families to Virtually Meet
If you wish to connect with your troop, friends or family during the Cookie Rally, we encourage adults to
choose the best platform that works for their group. Some video meeting platforms are: Zoom, Skype,
GoToMeeting, WebEx and Google Hangouts. Best practices for video calls include:
• Do a practice call before the event to sort out any tech issues.
• Use settings to require a password to enter the meeting and share the password only with those you
wish to attend.
• Change screen sharing to “Host Only.”
• Use settings to make the group leader be the first person allowed to join the call (disable “Join Before
Host” so people cannot join before you arrive).
• Enable “Co-Host” so you can assign a moderator.
• Disable “File Transfer” to prevent cyber virus sharing.
• Disable “Allow Removed Participants to Rejoin” so booted attendees can’t slip back in.
• For help with specific platforms, find that platform’s Frequently Asked Questions.
Visit GSNEO’s Girl Scouts at Home page to read more about Virtual Troops and Badges and Activities
you can do at home. 2
Social Media
If you wish to share any part of your Cookie Rally on social media, you can use the hashtag
#SisterhoodSpirit
SCHEDULE
EST Activity Details and Corresponding Page Numbers Where
12:00 pm Pre-Rally Event Show your Cookie Pride! Wear a shirt the color of Facebook
Reminder the package of your favorite Girl Scout Cookie. Color Live
your paper doll the same color and post your picture
at #Sisterhood Spirit! and the Rally
Packet
1:00 pm Welcome to the Rally! Join us live as we kick off the Cookie Rally with intro- Facebook
ductions and meet our CEO Jane Christyson as she Live
shares in our excitement to kick off the season!
and the Rally
Packet
1:15 pm 2021 Cookie Rewards 2021 Cookie Rewards! We will display them all and Facebook
Display answer questions. Pick out your favorites so you can Live
set your goals!
and the Rally
Packet
1:30 pm On Your Own Activity Decorate a Horseshoe Goal Hanger with your pack- Rally Packet
age goals and inspirational messages to keep you
motivated! Then hang it somewhere to remind your-
self – We’ve Got this!
1:40 pm Live with Horse Facts Meet Buck, a Buckskin Quarter horse who loves Girl Facebook
Scouts! He will join us live on Facebook and Kim will Live
share fun facts! Did you know a group of horses is
called a Troop? and the Rally
Packet
2:10 pm Live with a Business Eth- Have your Emoji sticks ready so you can join our Facebook
ics & Safety Game game! Be ready to answer Business Ethics and Live
Safety questions – and some cookie questions too!
and the Rally
Packet
2:30 pm Live Digital Cookie Tour Join us for a walkthrough of the Digital Cookie web- Facebook
site to explore all the great tools at your fingertips Live
and the Rally
Packet
3:00 pm Closing C-O-O-K-I-E Facebook
Live
Selling cookies is great for me!
Sing the Cookie Chant with us and all your friends!
3
Meet the Cookies
All varities $5 per package 4
Paper Doll Chain
Virtual Girl Scout Cookie™ Rally Activity Page 1 of 2
Recommended Girl Scouts® grade level: Daisy, Brownie, Junior, Cadette, Senior, Ambassador
Team up for goal setting!
Celebrate the Girl Scout sisterhood by setting a
goal with this paper doll chain craft.
Hang on your front door or window for all
to see. If you’re sharing on social media, use
#wevegotthis. Be sure to follow the online
safety rules*.
Supplies:
Printed paper doll chain template
Crayons and dark colored markers
Scissors
OPTIONAL: Tape or glue
Steps
1 Print out the paper doll chain template. Fold *Girls under 13 can team up with their parent or
paper in half lengthwise. guardian to post.
Check out the Digital Marketing Tips for Cookie
2 Cut along dashed lines. Unfold. Entrepreneurs and Families on GirlScouts.org
for online safety tips.
3 Write in your name and your Girl Scout Cookie™
goal with a dark colored marker.
4 Decorate your doll using crayons. You can give
her a sash and some hair to make her look
like a Girl Scout just like you! Or just make her
super colorful!
5 OPTIONAL: Have more than one goal? Crafting
with a friend or family member? If you want to
link two or more paper dolls together, just tape
or glue the arms together to create a paper
doll chain!
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes,
are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark,
and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero
Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_101220
5
Paper Doll Chain Template
Name: Tape/glue here
to make a
chain of
paper dolls
goal:
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS®
name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_101220
6
Inspire girl
spirit
Cookie Chant
When girls grow as a
J oteam
i n u sin ithe
n sGirl
i n gScout
ing along with the Girl Scout Cookie Chant!
Cookie Program , they®
C-O-O-K-I-E
are unstoppable! Use
Selling cookies is great for me!
these resources to get
C-O-O-K-I-E
them excited for the
We’ll reach our goals just wait and see!
season ahead.
C-O-O-K-I-E
Rally the sisters! Live or Virtual The gift of Girl Scout Cookies®
Making a difference for you and me!
Kick off Girl Scout Cookie Season with Customers love to donate Girl Scout
I ’ m a g o - g e t t e r , n o t h i n g c oa lively
u l drallyb that
e bcelebrates
e t t e rthe spirit Cookies to a worthy cause through
I ’ m a n i n n o v a t o r , n o t h i n g of
c osisterhood.
uld be greater Girl Scouts® Gift of Caring—and girls love
I ’ m a r i s k - t a k e r , a m o v e r aGet n dthe a2020–2021
s h a kRally
e r Guide to plan offering it! Sponsor an organization as a
council, or encourage individual troops
A n d I ’ m a l e a d e r , n o t h i n g c o u l d b e s wFind
this fun themed event. e ethe
t eguide
r ! at and service units to select an organization
IdealCookieSale.com or LittleBrownie.com,
to receive the donations.
complete with ideas for in-person AND
virtual rallies.
Get girls geared up for giving by:
C-O-O-K-I-E • Inviting the organization to meet girls and
TIP: Encourage service units to host their own
S e l l i n g c o o k i e s i s g r e a t f orallies
r m andemake
! sure they’ve got all the materials tell them about their cause (in-person,
they’ll need. or through a live virtual event)
C-O-O-K-I-E
• Encouraging girls to write letters or draw
W e ’ l l r e a c h o u r g o a l s j u s t Girls
wa whoi ttakeapart
n din Girl
s eScout
e ! Cookie™ pictures to send to their organization
rallies reportedly see greater success!
C-O-O-K-I-E • Fully branding the program with a name
Making a difference for you and me! and logo
4 STRATEGIES | Girl Participation and Engagement
7
2021 Cookie Rewards Offer a patch
to all girls with
initial orders!
Theme Patch -
We’ve Got This
30+ Packages
No Show Socks
Super set trifectas AND $5 Pathway Pass
65+ Packages
Bundle similar rewards by theme so girls
can picture the perfect rewards experience.
Trailblazer Trio Sweet Dreams Set
JournalGreat
with forPouch
girls in search of adventure. Slumber party necessities
AND• $5 Pathway
Glow-in-the-Dark Canteen Ice
forCream
girls who Bowls
like to catch
Pass AND Horse Plush AND
• Mess Kit z’s in$5 Pathway
style.
115+ Packages Pass $5 Pathway Pass
• Adventure/Camp Stool • Pocket Pillow
145+ Packages Blanket
• Glow-in-the-Dark
170+ Packages
• Horse Plush
Glow in the Dark Canteen Horse Mirror &
OR Phone Light OR &
OR
Fleece Bag Mess Kit & Reusable OR
AND $10 Pathway Pass Straw with Pouch
200+ Packages &
AND $10 Pathway Pass
275+ Packages
Pocket Pillow 2020
& -2021
1 Indians Game
Boost excitement with these Your Council’s Name
Here
best practices Ticket to Girl Scout
GIRL Rewards Initial order
rewards
Troop
Day in May or rewar
&
For cookie orders taken
1 Girl Ticket for the Nautica
from
January 1–24, 2021 girls Cooling Fab
• Showcase rewards so girls areSeptember AND will earn a: Bandana is
My personal goal: Theme Patch
inspired Cookie Bling by troops av
Pkgs
Cruise & Dance Party 12+ pkgs Decals Samoas®
Plush Dangler No-Show Horse/We’ve Got 140+ pkgs p
$10 Pathway Pass 30+ pkgs Horse Socks This Necklace Message Pen (for each par
60+ pkgs
to earn big. And then direct girls to an (includes lunch) on June 17
90+ pkgs (reversible)
120+ pkgs
with 125+ pkgs AND plus 2 volunt
400+
online demo for select items with a Packages OR
Padfolio
with 250+ pkgs Great for
taking orders!
Mint to Ach
T-shirt is ear
troops averag
pkgs per girl
QR code. (More on pg. 16.)
OR
participating g
Glow in the Dark Blanket
Visit online 2 volunteers)
rewards demos
for more details Horse Mirror Goal Getter p
• Offer instant rewards (small prizes Journal with Pouch
on select items. 150+ pkgs Eco-Straw Kit is earned by tr
AND $15 Pathway Pass 185+ pkgs
(Reusable straw, carry
pouch, cleaner)
Horse Stuffed Anim
al
(reversible saddle blanke
t)
Canteen Phone pocket
averaging 250
girl and...(coun
to have on-hand) to go-getters as they 260+ pkgs (Glow-in-the-Dark)
225+ pkgs
600+ Packages 295+ pkgs
gift of caring Digital C
hit each level. reward Rewards
Girls will earn a:
Follow GSUSA
Gift of Caring
• Offer a troop reward for initial orders guidelines for o
Girl & Chaperone Ticket to Scene 75
patch with 15+
Gift of Caring pkgs AND Cookie Techie
Fleece Bag
that girls can use during the booth phase, 345+ pkgs Mess Kit Set up Digital Co
(includes lunch) on June 14 395+ pkgs
Phone Light Ice Cream
Travel Pocket Pillow Web page and
445+ pkgs Glow-in-Dark Bowls
Phone not included. 650+ pkgs generate 1 orde
like a t-shirt or canteen.
Horse Blanket Bicycle with Basket with 40+ Gift of
cookie dough earned 800+ pkgs 1000+ pkgs Caring pkgs Glow-in-the-Da
OR Kiwi Crate 2-month subscription
by girls is cumulative super BOOTH SALES
Cable Horse
• Promote aOR
25+ cookie packa
$10 each at 100+, 200+ seller Reach your goals the
reward exclusively for Daisies. $20 each at 400+, 500+
and 300+
club
Sign up to work Cookie
Booths with your Girl
fun way!
Scout Friends!
PATCH ROCKERS orders generated
AND $15 Pathway Pass
and 600+ Earn all 4 to build a horse through Digital C
$30 each at 700+, 800+ Booth Sales fence.
and 900+ Fashion Beanie
Let them vote for their favorite and offer
$40 for every 100 packa Patch Booth Sales Patch
ges sold over 1,000 packa Super Patch, Horse Participate in 2 or Phone Chair
String of Pearls Club &
Cookie Dough can be ges. Participate in 1 more Cookie Techie Patch
800+ Packages redeemed for camp, counc Back Riding and cookie booths 100+ cookie pack
events, troop travel and il Super Seller Event cookie booth to to earn Goal Getter Patch
shop merchandise! a fashion orders generated
the winner. 500+ pkgs earn a Booth beanie. Super Patch
Sales patch. through Digital Co
• Check troop orders periodically and
event on May 23 Council reserves th
an item of equal or
let girls know when they're close to
AND $25a QR
Include Pathway
code
earning rewards.
to direct girls
to an online demo
Pass
1000+ Packages
for select items!
Going for bigger goals?
Check out the order card for higher level rewards. STRATEGIES | Initial Orders 7
GSNEO reserves the right to substitute a reward/event for one of 8
equal value.Horseshoe Goal Hanger
Girl Scout Cookie™ Activity Page 1 of 1
Recommended Girl Scouts® grade level: Daisy, Brownie, Junior Skills girls build with this activity: Goal Setting
Eyes on the prize.
Girls will keep their eyes on the prize after
making this goal-setting craft. Decorate a
horseshoe with package goals and inspirational
messages, then hang it somewhere she’ll be
reminded that she’s got this!
Supplies:
Printed horseshoe goal hanger template
One wooden horseshoe
Tip: Or use printed easy horseshoe goal hanger template
Paint
String or ribbon
Markers or pens
Scissors
Tape or glue
Steps
1 Print out the horseshoe goal hanger template 5 Glue or tape the cookie shapes and banner
on 8.5″x11″ printer paper. Each girl will fill in the shape on the front of the horseshoe.
blanks with their cookie season goals and write
their name on the banner shape.
2 Cut out the cookie shapes, banner shape, circle
goal sticker, and the big goal piece for the inside
of the horseshoe.
3 Paint the wooden or paper horseshoe. Let dry.
If using paper template cut out.
4 Glue or tape the goal piece on the back of the 6 Have girls glue or tape a piece of ribbon or
horseshoe shape. Make sure your goal can be string on the back of their horseshoe so they
seen in the open space of the horseshoe shape. can hang it somewhere to remind them of their
cookie season goals.
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes,
are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark,
and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero
Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_072420
9Horseshoe Goal Hanger Template KEY
= cut here
my cookie
season Goal
my goal:
packages
my cookie
season Goal
my goal:
packages
my cookie
season Goal
my goal:
packages
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS®
name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_072420
10Easy Horseshoe Goal Hanger Template KEY
= cut here
my cookie
season Goal
my goal:
packages
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS®
name and mark, and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_072420
11Hello ,
ne ig h-bor!
Get a kick out
of these fun facts
We’re
about horses. power-nappers!
Not only can horses
sleep standing up, they Hay Girl, HAY!
often sleep with their
Horses are herbivores, or
eyes open!
plant eaters. The average
horse eats 15 to 20
pounds of hay per day,
and drinks at least 25
Did you know? gallons of water a day.
Horses like to listen to
music! Science has shown
music can help put horses
in a positive mood. They like
Keep your eyes
classical music and country
music. What kind of music on the prize!
do you like to listen to? Horses have bigger eyes than
any other land mammal. In
fact, they can see nearly 360
degrees at one time. Talk about
Horsepower!
On average, horses can
gallop up to 30 to 40
miles per hour.
Fillies are fearless,
Just like you!
A young female horse
Did you know?
is called a filly. It takes human babies
between 9 and 12
months to learn how to
walk. But, a foal (baby
horse) can run an hour
after being born!
12All Kinds of
Horses!
Did you know that horses are as
powerful and unique as you are?
There are more than 350 breeds
around the world!
Malani
These horses are rare. Malani horses
are found in India and are famous for
their perky, inward turned ears!
Zebra
Did you know that the African Zebra is
a type of horse? It’s considered a wild
horse. Each zebra’s stripes are
one-of-a-kind, like snowflakes!
Bashkir Curlies
Pronounced BASH-CUR. Bashkir Curlies
are easy to spot! This breed of horse has
hair that is naturally curly. Sometimes,
their tight curls turn into dreadlocks!
Appaloosa
Appaloosa horses are best known for
their spotted coats, and they are found
mostly in North America. Each horse
has its own unique spot pattern.
Miniature Horse
A miniature horse is defined by its small
height—usually less than 34 to 38
inches. They are small due to selective
breeding. Mini horses are so smart, that
they can be house trained like dogs!
Akhal Teke
Pronounced AH-CALL TEK-KEE. This
breed has a dazzling coat that earned it
the nickname “Golden Horse.” The
Akhal Teke come from Turkmenistan,
which is a country in central Asia.
13Safety & Business Ethics – True or
Sample
False Game
4 Stations: 10-20 minutes per
• Rotate through the rally stations. Select any
activities you wish, but be sure your rally
features these key lessons:
agenda
•
Take a look at the following questions and decide – are they true or• false?
Rally You can play
station this lessons
5 Skills game by
•
using the Emoji Stick templates provided. Use the smile emoji if aGoals
statement is true and use the tongue
Goal Setting
•
out emoji if a statement is false. Want to get active? Instead of the emojis, get up andDecision-Making
Marketing moving! If a
•
statement is true jump up and down and if the statement is false,Cookie
sit down
boothson
or the ground.
selling Decision-Making, People Skills
•
Cookie knowledge
People Skills, Business Ethics
•
Questions: Technology Decision-Making, Business Ethics
1 Setup: 2-4 hours •
Money
• You should take a buddy if you plan to do a neighborhood walkabout• management Money
to promote your Management
cookie sales.
• Set up all the activity stations. Safety Decision-Making
• 2021.
• It is OK to start taking orders before the sale starts on January 1,
• Prepare the stage for the big group activities.
• If a customer
• Set asks
up anyyou to comescreens
AV equipment, insideand to warm up while they grab their payment, you can go into
presentations and test them out. 5 Group Activity: 20-30 minutes
their home for a break. • Gather the girls for an energetic sendoff. Be
• We haveRegistration:
a cookie that30 is minutes
Gluten-Free sure to include a show or game that highlights
2
• You cannot postgirls
your Digital Cookie link all the great rewards girls can earn.
• Greet at the registration table andon a “Buy, Sell, Trade” site.
provide
• Suggested activities: Glow-in-the-dark
• name tags, is
Selling at nighttime rally
okstation cardsas
as long and anyare
you other
in a well-lit area or have
Dancea Party
flashlight with you.
materials needed.
• You are allowed to walk around the store to ask people to come outside to your cookie booth.
• Suggested activity: Cookie Corral
• We have 4 cookies that are nut-free 6 Wrap-Up: 10-20 minutes
3 cookies • Thank everyone for coming.
• Selling Welcome: 10-15 minutes
door-to-door in your neighborhood is allowed with proper social distancing techniques
• Hand out rally patches and participation
• Welcome girls with high energy and excitement.
(i.e. physical distancing, face masks, leaving order tags) certificates.
• Explain how the Rally Station cards can be shown
• You shouldatset • Ask everyone to fill out a short survey to help
theaend
goal with
of the your
event for troop before
a treat or a patch.the sale begins so you know what the troop plan is in
you plan for future Girl Scout Cookie rallies.
case a customer asks
• Suggested activity: Rally Kick-off Cheer
• Send them off ready to spread the Sister Spirit!
14Emoji Sticks
Virtual Girl Scout Cookie™ Rally Activity Page 1 of 4
Recommended Girl Scouts® grade level: Daisy, Brownie, Junior, Cadette, Senior, Ambassador
Emojis for Girl Scout Cookies ! ®
Vote for your favorite Girl Scout Cookies at
the Virtual Rally with these adorable handheld
emoji sticks!
Supplies:
Printed emoji sticks template
Five jumbo popsicle sticks
Two
Scissors
Tape or glue
Steps
1 Print and cut out the emoji sticks template.
2 Attach each emoji to a jumbo popsicle stick
using tape or glue.
3 Be sure to bring your completed emoji sticks
with you to the Virtual Rally. You can use them
to vote for your favorite Girl Scout Cookies with
your troop!
The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes,
are owned by Girl Scouts of the USA. The LITTLE BROWNIE BAKERS® name and mark,
and all associated trademarks are owned by Ferequity Inc., an affiliate of Ferrero
Int’l, S.A. ®, ™ & © 2020 Ferequity Inc. WGT_101220
15Emoji Sticks Template KEY
= cut here
161. Register
2. Set Up Your Site
3. Invite Customers
To Purchase
4. Track Your
Calling all Progress
cookie techies
Help girls take their Girl Scout Cookie™ Show ‘em the ropes—host a Digital Help them take their sale on the go—
business to the next level with the Digital Cookie® platform demo station download the Digital Cookie Mobile App
Cookie platform. By adding online and
When girls arrive at the station, log in to a The Digital Cookie mobile app makes it super
mobile channels to their sale efforts, girls
Digital Cookie account for their grade level, simple for girls to take orders as they go door-
can market everyone’s favorite Girl Scout
hand over the mouse and let them click to-door, sell at Girl Scout Cookie booths or
Cookies® to friends and family down the
away! Girls will learn how to set up their interact with customers one-on-one. With the
block or across the country from the
personalized website, get tips to create app, customers can pay by credit card, and
comfort of their home. Using Digital Cookie
their very own Girl Scout Cookie videos, even have their Girl Scout Cookies shipped—
is easy and convenient for everyone.
play interactive games, watch videos, enjoy awesome! Download the app for FREE from
• Girl Scouts who paired Digital Cookie with printable activities and take fun quizzes that the Apple Store or Google Play.
traditional sales on average sold 76% will help them learn how to budget their
more Girl Scout Cookies than girls who money and market their business. Now that
did not sell Girl Scout Cookies online. is what we call Girl Scout Cookie smarts!
Make sure to educate girls on how to
• Girl Scouts who personalized their Digital
safely market their cookie business!
Cookie site with their own picture or video
on average sold more than double the Use the Digital Marketing Tips for Cookie
number of Girl Scout Cookies. Entrepreneurs and Families as a guide.
Girls can team up with their parent/
Visit www.girlscouts.org/digitalcookie
guardian to learn about e-commerce and
Join us for a Digital Cookie how to think like
virtual entrepreneurs by visiting
tour
girlscoutcookies.org/digitalmarketingtips.
at 2:30p during the Virtual Cookie Rally
16 DIGITAL COOKIE ® PLATFORM
on Facebook Live
17Snack ideas
Original Girl Scout Cookie Recipe from 1922
Makes 6-7 dozen
Get ready to help them
Cookie History
with the inspiring ideas
Strategies Rewards
and tips in this guide.
Ingredients: 2 Strategies Overview 18 Rewards by Level
Remember…
Ǔ 1 cup of butter, or substitute 4 Girl Participation 20 Equestrian Sleepover Rewards
Ǔ 1 cup of sugar and Engagement
Ǔ 2 tablespoons of milk 22 Minty Motivators Rewards
6 Initial Orders
Ǔ 2 eggs 26 Cookie Entrepreneur
Ǔ 1 teaspoon of vanilla 8 Booth and Other Post-Initial Toolkit Rewards
Ǔ 2 cups of flour Order Strategies
28 On-the-Go Fashion Rewards
Ǔ 2 teaspoons of baking powder 10 Digital Sale and
Social Media Toolkit 30 Adventure Set Rewards
Prepare:
14 Volunteer Engagement 32 Patches
Cream butter and sugar. Add well-beaten eggs, then milk, flavoring, flour, and baking powder. Roll
thin and bake in quick oven. Sprinkle16sugar on top.
Custom Order Card
Modern-day tips (not part of the original recipe): Refrigerate batter for at least one hour before
rolling and cutting cookies. Bake in a quick oven (375°) for approximately 8 to 10 minutes or until 1
the edges begin to brown. 18Snack ideas
Rally at the beginning and
celebrate at the end! Plan a
big reward for goal-crushing
entrepreneurs in your council.
Host a VIP event at a fun venue
or a pumped-up pizza party or
a unique virtual experience.
Monster Cookie Snack Mix
8 servings
Ingredients:
Ǔ 4 cups Cookie Crisp cereal
Ǔ 2 cups Rice Chex cereal
Ǔ 2 cups peanut butter granola such as Nature Valley or Kind brand
Ǔ 1 cup salted peanuts
Ǔ 1 cup raisins
Ǔ 1 cup salted butter 2 sticks
Ǔ 1 cup packed light brown sugar
Ǔ 1/3 cup light corn syrup
Ǔ 1 cup M&M’s
Ǔ 1 teaspoon kosher salt
Prepare:
Preheat oven to 300*F. Line a 10” x 15” rimmed baking sheet or large roasting pan with parchment
paper or a silicon baking mat. In a large heatproof bowl, mix together the cereals, granola, peanuts and
raisins. Set aside.
Rookies and captains Make it a family affair!
In aBoost sisterly love by bringing Girl Scouts Girls can team up with their family during
®
medium saucepan, combine the butter, brown sugar, and corn syrup and bring to a boil over medium
Cookie Rookies and Cookie Captains cookie season to earn pins from the
heat. Boil for 4 minutes without
together! Rookies will inspire experienced
stirring. Pour the hot mixture over the cereal mixture and combine until
Cookie Entrepreneur Family pin collection.
evenly
teens coated.
to stick withPour the coated
the program, and thecereal evenly onto
They’ll learn the like
to think prepared baking sheet.
entrepreneurs
captains can act as mentors to first-time as they go!
Bake theentrepreneurs.
cookie mix for 30 minutes, stirring every 10 minutes.
Get started by working together to complete
the requirement sheets. Find resources at
They
Line can work together
a counter by:
with parchment paper and transfer the baked mix onto
girlscoutcookies.org/entrepreneurfamily. the lined counter. Sprinkle
• Teaming up at booths
mixture with M&M’s and salt.
• Attending rally stations together
• And much more!
Allow the mixture to cool completely and break into pieces. Store in airtight container at room
temperature for up
Find tons of resources to 1 week.
for Cookie Captains and
Cookie Rookies at LittleBrownie.com, including
tips, videos and step-by-step guides.
19Take a two-tier approach. Offer
one desirable reward for large initial
orders and a must-have reward for
those who raised initial order results.
Snack ideas
Initial order Troop
No Bake Haystacksrewards rewardS
Makes 2 dozen For cookie orders taken from Cooling Fabric
January 1–24, 2021 girls Bandana is earned
Ingredients will earn a: by troops averaging
140+ pkgs per girl
(for each participating girl
No-Show Horse/We’ve Got
Ǔ
Horse Socks 1 cup butterscotch
This Necklace chips
Message Pen
with 125+ pkgs AND
plus 2 volunteers) AND
90+ pkgs (reversible) We’ve got tips!
Ǔ 1 cup semi-sweet
120+ pkgs chocolate
Padfolio
chips Mint to Achieve
T-shirt is earned by Your Little Brownie rep
Ǔ 2 tablespoons peanut butter
with 250+ pkgs crunchy or smooth
Great for
taking orders! troops averaging 230+
will work with you to set
pkgs per girl (for each
Ǔ 1 6-ounce package chow mein noodles 3 participating cups girl plus strategies for rewards,
Ǔ 1 cup cocktail peanuts unsalted or lightly 2salted, volunteers)
lightly crushed design the layout and work
with your marketing team to
Goal Getter patch
is earned by troops perfect a compelling card.
averaging 250+ pkgs per
Prepare: Phone pocket girl and...(council completes)
l Canteen
et) (Glow-in-the-Dark)
295+ pkgs
Line two baking sheetsgift withof parchment
caring or wax paper.
Digital Cookie
reward Rewards
Girls will earn a: Follow GSUSA and council Reward Girl Scouts® Gift of
Melt the butterscotch and chocolate
Gift of Caring
chips in the microwave
guidelines for online or
marketing. in a double boilerBoost
Caring. (If you don’t have
per-customer sales a
double boiler you can make patch with one
15+ by nestling a metal or heatproof glass bowl
Cookie Techie patch and inspire girls to give back toof
over a pot with a bit
Gift of Caring pkgs AND
Set up Digital Cookie
water in the bottom – bring the water to a boil, and stir the chips frequently
Web page and
until they
community melt) . If using the
organizations.
Ice Cream
microwave, heat for 30 seconds, then stop and give the chips a stir, and stop and stir every 15 seconds
Bowls generate 1 order
with 40+ Gift of
until they are
Bicycle melted.
with Basket
1000+ pkgs
Stir
Caringin the peanut butter
pkgs until well combined.
Glow-in-the-Dark
Cable Horse glows! Help Cookie Techies level up.
25+ cookie package
orders generated Reward girls with a Cookie Techie
the fun way!Combine the
PATCH noodles
ROCKERS and the cocktail peanuts in a large bowl. Pour the
through Digital Cookie. butterscotch-peanut butter
patch for using the Girl Scouts'
mixture over and stir to combine.
ur Girl Scout Friends!Earn all 4 to build a horse fence.
Phone Chair Digital Cookie platform to reach
®
nie Booth Sales Patch 100+ cookie package
2 or Cookie Techie Patch orders generated
their goals.
booths Goal Getter Patch
through Digital Cookie.
hion Drop the mixture by tablespoons onto the prepared baking sheet. Allow to set (in warmer months this
Super Patch
is best done in the fridge, though let them sitCouncil
anat
reserves the right to replace
itemroom
of equal ortemperature
higher value for several minutes before serving).
Maximize the experience, the learning Inspire girls to achieve. Highlight
and the fun. Inspire girls' success one or two high-end rewards to
when you offer a special reward for each build big-time participation.
Girl Scout who participates in a specific
number of cookie booths.
REWARDS | Custom Order Card 17
20Post Virtual Rally The fun doesn’t end here - we have more activities, tips, and tricks available to spread the Sisterhood Spirit throughout the cookie season with your troop! Just check out the Council Virtual Cookie Rally page on the website for more ways to enhance your program. Rally Patches can be ordered through January 13 – Troops can find the link in the eBudde Help Center. Tell your Cookie Manager you participated in the Rally so they can place the Patch order. Not in a troop yet? Contact Customer Care at 800-852-4474 for assistance.
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