A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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Nº 67 · DECEMBER 2020 A different season starts CHARITY AUCTION Interview Athletes and artists support Elisabeth Rodríguez, general the Foundation’s initiative director UPS Spain and Portugal
Summary Team 3 (04) A different Nº 67 · DeCember 2020 season starts CHARITY AUCTION Interview Athletes and artists support Elisabeth Rodríguez, general the Foundation’s initiative director UPS Spain and Portugal Communications Director of Real Madrid: Antonio Galeano. Publications: David Mendoza. Communications Director of the Real Madrid Foundation: Ana Sanjuanbenito. Editors: Javier Palomino, Madori Okano and Nacho Díaz. Photography: Helios de la Rubia, Víctor Carretero, Pedro Castillo, Antonio Villalba, Borja Abreu, Jesús Troyano, María Jiménez, Real Madrid’s Historic Heritage Center, and the Real Madrid Foundation. 4 18 24 Editorial: Real Madrid Foundation. Production and distribution:: Report. International. Campus and clinics. EDICIONES REUNIDAS, S.A. GRUPO ZETA REVISTAS Schools start a different Back to in-person Zero COVID-19 CORPORATIVAS season. training in international infections at the campus c/ Pedro Muñoz Seca, 4 projects. programs and clinics held (3a planta). 28001 Madrid. over the summer with all Tel: 915 863 300. 10 pertinent safety measures General Director Magazine Unit: in place. Óscar Voltas. Corporate Development Coaching. Director: Carlos Silgado. Sports & Values Head of section and editorial 32 Academy consolidates coordinator: Pablo Fernández. the online training model Coordinator: Elena Llamazares. during the pandemic. Heartwarming news. Editor-in-Chief: Milagros Baztán. Writers: Julio Fernández and Isabel Tutor. Design Manager: Noelia Corbatón. Layout: Arantza Antero 16 Interview. 35 Contest. Read our and Carlos F. García. Elisabeth Rodríguez, magazine closely and win General director UPS a prize. Spain and Portugal. 38 REAL MADRID FOUNDATION In some countries using Heritage. a mask is not mandatory Real Madrid’s 34-Ligas while practicing sports. reign. Elisabeth Rodríguez, general director UPS Spain and Portugal.
4 Report 5 T REAL MADRID FOUNDATION REAL MADRID FOUNDATION he Real Madrid Foundation’s so- cial sports schools in Spain, 42 for football and 27 for basketball, started this season at 80% of their normal activity. More than 5,000 boys and girls five to 17 years old attend them in 11 autonomous communities. The full and partial scholarship program continues this year for 70% of the participants in partnership with institutions such as Endesa and the La Caixa Foundation. The more than 200 coaches trained in the Foundation’s specific methodology have received training on the health protocol to apply during the entire season due to the pandemic. The new Sport&Values Academy will allow outside coaches to train in the Foundation’s specific methodology Por una educación REAL: valores y deporte (For a REAL Education: Values and Sports), based on the Entrenando fútbol, enseñando valores (Training Football, Teaching Values); Iniciación al valorcesto (Introduction to Valusketball), Fútbol y valorcesto inclusivos (In- clusive Football and Valusketball), and Competir para compartir... valores (Competing to Share... Values) manuals. One new aspect is that if at any point dur- ing our current health emergency the in-person practices cannot be held, beneficiaries can enjoy online sessions to keep safely practicing. A group of children from the La Chopera social sports school show their enthusiasm with safety measures in mind. Registration may also be done online now. Two new social sports schools Social sports schools The start of this season has meant the opening of a total of 35 social sports football schools, 13 adapted basketball schools, nine social sports basketball schools, seven inclusive football and start a different season basketball schools for minors with ASD, Down’s PROTOCOL syndrome, or PDD, three wheelchair bas- ketball schools, and two adapted football Temperature- schools for integration. It has also meant Enthusiastically and after an atypical summer, Real Madrid taking and the gradual restarting of the Founda- tion’s projects in health centers, peni- Foundation’s social sports schools in Spain slowly started up sanitizing hands tentiaries, youth correctional facilities, their activities the first week of October, ensuring all the health nursing homes, and centers to assist and materials the disadvantaged like Emprendeporte REAL MADRID FOUNDATION REAL MADRID FOUNDATION measures against the coronavirus were securely in place (Entrepresports, for the unemployed) or is our new daily the physical activity programs for the routine homeless. Two new social sports football schools in Spain have been added to the portfolio this year: in Alcalá de Henares, Madrid, with MOMO Sports Club La Dehesa; and the foot-
6 REAL MADRID FOUNDATION PLAYING The ConecTEA Foundation and the Ideo school, new Real Madrid Foundation partners in projects with OUR children with different The new normal at adapted basketball school practice at the Josep Tarradellas abilities elementary school in Las Tablas. ball for integration school in Cazalegas, Talavera de la Reina, supported by Ébora Formación (Ébora Training). The Alcalá de Henares school has 80 spots New collaborators The Real Madrid and ConecTEA Foundations have signed an agreement so that children with autism can join the social sports football and basketball PART this season which can be increased to 150 in schools in the Community of Madrid. The Founda- line with demand. They offer two 90-minute tion’s schools have for more than five years been At MAPFRE, we protect people weekly practices and their beneficiaries can and the environment today pioneers in the integration of children with Autism also participate in the 14 games scheduled Spectrum Disorders through weekly sports prac- to ensure the future tomorrow. in the Real Madrid Foundation’s Social Sports tice. Half of participants receive a scholarship to Tournament in Valdebebas, as usual. ensure access without discrimination on the basis The Cazalegas school is the result of the of ability, gender, origin, or socioeconomic status. successful previous collaboration between the Coaches trained specifically to care for these chil- #PlayingOurPart Real Madrid Foundation and Ébora Formación dren guide them to develop their cognitive, motor, organizing two summer football campuses. and social skills and abilities. The new school, with 80 spots, offers a type of REAL MADRID FOUNDATION This year, the Real Madrid Foundation has a football with values to children who are or are new partner in the capital: the Ideo school, in the not at risk of social exclusion. The local partner Fuencarral-El Pardo district. This private center will has made a decrease in the participants’ fee provide continuity in its facilities for the social sports Find out more about how we're possible. They train two days a week and can inclusive football school and the social sports bas- playing our part at MAPFRE.com also participate in the Foundation’s schools’ so- ketball tournament in the pandemic so that none of cial sports tournament in the Real Madrid City, its beneficiaries, with or without a disability, has to which is always an unforgettable experience. interrupt their sports and values sessions.
8 Report 9 REAL MADRID FOUNDATION REAL MADRID FOUNDATION Butragueño and Villacís’s BASKETBALL The center has institutional visit a basketball as well as Emilio Butragueño, Director of Institutional Relations for Real an adapted Madrid, and Begoña Villacís, Deputy Mayor of Madrid, visited the basketball Faustina Valladolid municipal sports center, in the neighborhood school of Vilcálvaro, an example of the collaboration between the Foundation and the City Council T he goal of the visit led by Butra- gueño and Villacís was to learn about the activities taking place at one of the Foundation’s social sports football and value schools in municipality facilities. Today, the Real Madrid institution runs 24 projects in these kinds of centers. The Faustina Valladolid center is one of the venues where the Foundation has been carrying out its activity the longest. The col- laboration, which goes back more than 15 years, aims to ensure access to high quality educational sports to all the youth of Madrid, regardless of their personal circumstances or abilities. This center also holds a Real Madrid Foundation social sports basketball school and a social sports adapted basketball school. During the visit, Butragueño said a few Butragueño: “Ensuring children words and highlighted “the importance of have access to educational sports in being able to ensure children have access to educational sports in quality facilities.” Vil- quality facilities is essential” lacís added that, “The Real Madrid Founda- tion works very actively to ensure that sports reach every corner of our city, offering an alternative recreational activity which is es- correctional facilities, 10 children’s projects REAL MADRID FOUNDATION REAL MADRID FOUNDATION sential for many of our children.” in hospitals, three programs for the home- less, two for the unemployed, and a physical 20 years of collaboration activity program for people over 60. A total In Madrid, the Foundation is running 11 of 40% of these activities are carried out in Emilio Butragueño, Director of Institutional Relations for Real Madrid, and Begoña social sports football schools, eight bas- Madrid City Council municipal facilities in a Villacís, Deputy Mayor of Madrid, talk with players from the social sports football school in the Faustina Valladolid municipal sports complex. ketball schools, 14 adapted sports schools close collaboration which goes back more for different abilities, 11 projects in youth than 20 years.
10 Coaching 11 The Foundation launches the the adaptation of coaching sports practice to different neurological disorders and types of Personal and professional development Life and sports share the ability to constantly Sports & Values Academy disabilities backed by the Foundation’s expe- rience in the field in the area. The Real Madrid institution has a long history of focusing on improve, resilience, teamwork, communication, and leadership. At each workshop, participants will discover their skills and learn to hone them diversity with wheelchair basketball projects to give the very best of themselves in three The Real Madrid Foundation is adapting to the new times and and with adapted social sports schools for children with autism and neuromuscular developmental areas: social, emotional, and family. Aspects like the ability to work in teams, the circumstances arising from the pandemic by launching a disorders. emotional intelligence, learning based on neu- new online platform to extend its training offering to coaches, roeducation, and positive education based on Psychology and sports mutual respect and the needs of each stage counselors, and physical education teachers not related to the This program is rounded off with the 1st Virtual will be worked on. Real Madrid institution Coaches’ Convention inspired by the two pre- The workshops are 100% online, cost 25 vious Coach Conventions: Learning from the euros, and started in December. They last five T Best, also for sports education profession- hours spread over two days. They will offer he new Sports & Values Academy (For a REAL Education: Values and Sports), als. It includes one-time sports psychology personalized services and a virtual follow-up is backed by 20 years of experi- explained in the manuals: Entrenando fút- workshops applied to daily life like Train Your and support service for the participants who ence in training in the Founda- bol, enseñando valores (Training Football, Mind and personal development workshops want to take their personal and/or profes- tion’s sports techniques around Teaching Values), Introducción al valorcesto being rolled out in some of the Foundation’s sional change to the next level. the world. It is starting off with (Introduction to Valusketball), and Fútbol y social sports projects such as Emprendeporte two complete online courses: Educación en valorcesto inclusivos (Inclusive Football and (Entrepresports). REAL MADRID FOUNDATION valores a través del deporte (Education in Valusketball), adapted to the different groups Sports psychology is one of the cor- The course on inclusive sport is Values through Sports) and Curso de deporte that the Foundation serves. nerstones of these online training sessions, one of its kind in Europe and aims inclusivo (Course on Inclusive Sports), both 96 The course on inclusive sports is specific based on the positive values of sports ap- hours long and that can be taken in full or in and unique in Europe and aims to increase plied to different personal areas. The program to increase the number of sports blocks. The program is based on the specific the number of sports professionals trained also includes a section dedicated to healthy professionals trained to work with Real Madrid Foundation methodology called to work with people with physical, cognitive, lifestyles that the Real Madrid Foundation people with special needs Por una educación REAL: Valores y Deporte and sensory functional diversity. It pursues promotes.
12 13 REAL MADRID FOUNDATION REAL MADRID FOUNDATION Online training, for the social sports schools coaches too G The health emergency caused by the iven the current circumstances and taking advantage of the coronavirus pandemic has made online possibilities of online training training the new best friend of the and our experience during quarantine, the new coaches coaches from Real Madrid Foundation’s at the social sports schools have already Training Area started training on the Foundation’s spe- cific methodology online. This is yet another measure to minimize the risk of coronavirus infection and guarantee the continuity of projects around the world. We are growing in Ukraine ogy, and learn about the transmission of On the left, online Real Madrid Foundation’s Training Area of- the positive values of team sports through training in Ukraine Above, Argentinean fered its first online course for a dozen new tactical-technical content, planning, and participants of the football and basketball coaches running educational competition. online training. the two social sports schools opened this Over quarantine, all of the schools’ staff season in Kiev, Ukraine. The two projects demonstrated how well they could adapt to are supported by local partner Epicentr for an online environment with basic childcare REAL MADRID FOUNDATION REAL MADRID FOUNDATION Children and add 80 beneficiaries to the activities, which were complemented by more than 400 the Foundation has in that psychological support and tutoring. country. For this training adapted to the pan- demic, blocks of content were developed Argentina steps up to plate to introduce the coaches to the Foundation’s The American continent has also adapted to philosophy, learn more about its methodol- this new tool. The Real Madrid Foundation
14 15 to receive one-to-one support from training coordinators. REAL MADRID FOUNDATION REAL MADRID FOUNDATION The social sports school in the com- munity of Guaquitepec, located in the mu- nicipality of Chillón in the northwest of the state of Chiapas, opened in the 2018-2019 season and serves more than 200 benefi- The online format ciaries from three schools in the area that made it easier practice football and basketball with values. for participants The school promotes female participation in sports activities since a growing number of to have one- female students have joined. to-one support from training More than sports in Peru coordinators The Real Madrid Foundation carried out two In addition to playing football and basket- Training over video online basketball training sessions for 11 ball, the beneficiaries participate in tutoring, conference call with instructors coaches from Huachipa, Lima, Peru, where values, theater, crafts, dance, and music from Huachipa, The Argentinean school serves more the Real Madrid Foundation runs a social workshops, preventing the development of Lima, Peru. than 500 children and young people from sports school in collaboration with the NGO structures of school drop-out and social exclu- neighbourhoods at risk of social exclusion CESAL. This is the fifth training the school sion. They also receive snacks after each of the in Buenos Aires. Online training gives the has received, a project with a long history that sessions. Parents participate in the school’s children’s comprehensive training continu- serves more than 250 children in vulnerable activities and attend specialized workshops to ity. During the season and given the current situations. strengthen the core of the family. limitations, coaches will receive in-person and online trainings, depending on the health regulations being applied, and will be complemented by the Sport & Values Academy’s courses. Online sessions in Mexico The coaches of the social sports football school in Campeche, Mexico attended the 2 nd Online Training in Football. They con- sisted of two sessions and strengthened aspects like interactivity and collaboration between participants. The social sports project the Real Madrid Foundation runs with local partner the CESAL NGO and its partner in the field, YES-Youth, allows 75 beneficiaries (40 boys and 35 girls) to practice football with coaches who use Above, content has developed the first online training of the sports as a means of social inclusion and from the training season for the coaches of the Claudio Ma- to promote educational values. In addition in Campeche; below, coaches rangoni social sports school (Buenos Aires, to the sports activities, children are offered who participated in Argentina), which opened in June 2016 with tutoring and their psycho-pedagogical and partner the Sports and Values Civil Associa- nutritional needs are covered. REAL MADRID FOUNDATION REAL MADRID FOUNDATION the course held in Guaquitepec, both tion. For two days, participants learned more Still in the Central American country, the in Mexico. about the Por una educación REAL: valores Guaquitepec social sports school hosted the y deporte (For a REAL Education: Values and 1st Online Training based on the Foundation’s Sports) methodology in the sports model, specific methodology for football and bas- the content of practice, and the sports ketball coaches from participating schools planning applied to starting to learn about and the Mexican Pro-Education Board. The basketball with values. online format made it easier for participants
16 Interview 17 Elisabeth Rodríguez General director UPS Spain and Portugal UPS aligns itself once more with the values of the Real Madrid Foundation by collaborating for the fourth consecutive season with the social sports wheelchair basketball school in the Community of Madrid Why did you choose to collaborate with this came back very excited. Many have strated positive attitudes and behavior during Practice at the social sports Foundation program? even wanted to repeat the experi- the competition. wheelchair At UPS we firmly believe in diversity and social ence. What most of them highlight basketball school inclusion, in our company and in the communi- is how surprised they were by how What does it mean for UPS to be in charge in the La Masó ties in which we operate. We are firmly con- hard it was to play from a wheelchair of shipments from Madrid to the Founda- sports complex vinced that everyone should the opportunity to move, to keep the ball, and even to tion’s international projects? in Madrid in collaboration with to play a sport, with the physical and cognitive throw it. As our employees say, these I always say that at UPS we don’t deliver pack- UPS (photo from benefits that that kind of activity brings with it. kids always teach them several les- ages, we deliver dreams. We’re happy to be November 2017). And in that I think we are in line with the sons, not just because of their skills able to help and be part of the Real Madrid Above, Elisabeth Real Madrid Foundation’s values. We with the ball but because of their enor- Foundation’s projects, even outside Spain. Rodriguez (UPS) trust that together we can continue mous values of respect, teamwork, and Wherever we deliver, we know that we are and Enrique Sanchez (RMF), working to improve the quality of comradery. helping to create a better future. during the the lives of the children who play resigning of the sports at the Foundation’s social What is UPS’s view of sports as an edu- agreement (photo sports schools. Our support for cational and inclusive tool? Deliveries with soul from November social and sports wheelchair bas- We’ve realized that in the social sports UPS, whose global logistics network moves 2019). ketball during another season not tournaments (where players from the in- 3% of the world’s GDP every day, lives only makes us happy but it also al- clusive schools participate with other chil- by the following motto when transporting lows us to give these children the chance dren) the values of equality and comradery materials and medicines: “It’s not a REAL MADRID FOUNDATION REAL MADRID FOUNDATION to develop at all levels. are even more evident when their families package, it’s a patient.” and the young people from other schools Within the framework of your volunteering participate. Their motivation to work hard Values of the Foundation program, some of your colleagues partici- and how proud they are is very clear when The UPS volunteers highlight values such pated in adapted training sessions. How they’re playing with their parents or sib- as respect, teamwork, and comradery was their experience? lings. We loved the concept of the White shown by the beneficiaries of the All the UPS employees who have participated Card, to recognize anyone who demon- wheelchair basketball schools.
18 International 19 The Battambang social sports football school works with minors affected by polio or who have been victims of accidents with anti- personnel mines, a group with difficulty integrating into society To the left and above, children T during football practice at the he beneficiaries of the Battam- Enrique Figaredo since April 2000. Its mis- Battambang bang social sports school, led sion is to serve people with disabilities, fa- school. To the right, by the Real Madrid Foundation cilitate access to education and primary care Kike Figaredo with beneficiaries of the in partnership with the NGO to children and young people in vulnerable Cambodia project. SAUCE, start a season marked situations, support their families, help build by major challenges. The return to sports and infrastructure, and promote rural develop- to in-person classes has followed strict safety ment. protocols, with beneficiaries washing and The social sports football school, open training again sanitizing their hands before and after each since 2015, helps to integrate minors af- session to keep practice safe. After a few dif- fected by polio or who have been victims ficult months and despite the uncertainty that of accidents with anti-personnel mines, a still exists, going back to the routine of train- group with difficulty joining the Cambodian ing and spending time with the team have educational system and the job market. become the best of gifts. Especially keeping This Real Madrid Foundation project car- After a few hard months marked by the COVID-19 in mind that the most vulnerable groups are ries out its activities in two locations, both in pandemic, the twofold hope of returning to school and to those who have most noted the effects of the the Apostolic Prefecture of Battambang. The REAL MADRID FOUNDATION pandemic triggered by COVID-19. first is the La Paloma student dorm and La the social sports practices in the Battambang school is Paloma educational center, where children symptomatic of how Real Madrid Foundation’s international An integrating project with disabilities live in a group home at the Our local partner, the NGO SAUCE, operates Arrupe center. The second school location projects are picking up momentum from Madrid and supports social assistance is in the public high school in the parish of projects run by the Apostolic Prefecture of Tahen, where young people from disadvan- Battambang, whose prefect is Monsignor taged social backgrounds train.
20 21 Football and mutual support in Lebanon and Egypt The Lebanese social sports school, for refugee children, and Egypt’s advanced sports training school resume football practice under the strictest health protocols T he Real Madrid Foundation’s social Beyond sports sports project in the Lebanese During the lockdown, food and diapers were city of Rmeileh has restarted its distributed to the children, sports training activities with special measures was online, and work was done on the idea in place to prevent the spread of of recycling which was received positively. The Uruguay coronavirus. This joint initiative with the Fratelli But the pandemic has been compounded project, which serves more than 350 Syrian, by the effects of a recent explosion in the Iraki, and Palestinian refugee children, just port of Beirut. The Fratelli project is now more started its third season with a larger presence vital than ever in Lebanon. It arose from the of girls. In this first stage, it has had more than a 100 beneficiaries who wanted to resume their comprehensive training, which includes association of the Marist Brothers and the Lasallian Brothers and includes, in addition to education and sports, psychological support, school, first in America to return football and values. work with the families, tutoring, and remedial The health measure adopted include divid- programs for older children in language, lit- ing the classes into two groups of under 18 erature, and mathematics. T people, social distancing, distributing hygiene products, and sanitizing common spaces. Improve in safety he Uruguayan The advanced technique and tactical schools More than a 100 social sports in Egypt also resumed in-person activity with beneficiaries of the Emilio school, which small groups and health protocols, as the schools in Singapore and Japan had done Santamaría social sports the Real Ma- drid Foundation previously. The Egyptian school, run by Fame school in Montevideo, operates with the support of the Academies, resumed its practices in two lo- Uruguay, were the first on Cervantes elementary school, has cations in Cairo: Platinum Club and Club 7 resumed its activities with practice and Maadi. The season started with six coaches the American continent to values outside, after a long break due to the and 40 players but that number is expected resume in-person football coronavirus pandemic. A health protocol has The beneficiaries of the Uruguayan to break a 100 over the course of the year. These in-person sessions will allow children and basketball practice been applied which states that beneficiaries must wear a mask and can only take it off school follow the Foundation’s between the ages of five and 17 to perfect during the training sessions. All facilities and health protocols on sanitization and their football skills and assimilate the values materials must be properly sanitized before social distancing, associated with the sport. and after use and all participants and coaches and only take off have their temperatures taken before the ses- their masks when Above, the social sports sions. exercising. During the lockdown, the team of the REAL MADRID FOUNDATION REAL MADRID FOUNDATION projects in the Lebanese city of Rmeileh, which social sports school, which serves 140 chil- has an increasing dren, held videoconferences with them and number of girls. To the their families to give online training sessions right, participants in the advanced technique and and tutoring. Normally, talks are also given tactical trainings in Egypt. by psychologists and nutritionists on healthy lifestyles and against bullying, as well as in- novation and entrepreneurship workshops.
ADVERTISING Two African schools also 22 FEATURE 23 apply the health measures The social sports schools that the Real Madrid Foundation runs with local partners in Angola Goal: a decent future for and Sao Tomé and Príncipe are back to in- person training sessions applying safety girls in Mozambique measures against the coronavirus A Real Madrid up of girls and young women from nearby I communities that are the beneficiaries of the n the Luena project in Angola, which coronavirus. Besides designing practices with the strictest safety protocols, in keeping Foundation project Real Madrid Foundation’s social sports school. Besides participating in numerous activities re- is supported by Manos Unidas (United Hands) and the Esclavas del Divino with the rest of the Foundation’s schools, in partnership with lated to the environment, theater workshops, Corazón (Handmaids of the Sacred Heart of Jesus), start training this season, with the coaches-educators give the kids talks to raise their awareness about the pandemic the NGO Crusade for sexual and health education, and medical check-ups, two days a week all participants cleaning their hands with before and after every session. These school serve 196 chil- Children aims to improve the girls become real footballers and learn to play football using the Foun- hand sanitizer. They all must wear masks and social distance as dren with the support of lo- To the left, a student from the the living conditions of dation’s own methodology. well. The training for the cal authorities and busi- nesses. Besides the Luena school in Angola receives its 800 beneficiaries in During the Real Madrid Founda- tion’s social sports league matches, school’s coaches has sports sessions, beneficiaries re- instruction Gorongosa National the activities in the communities stop. Men and women of all ages go to the also been adapted to on hand the circumstances. It ceive training in sanitization. Below, a group Park football field and each goal demon- T was offered online health, hygiene, strates how football brings people to- of beneficiaries by the coaches and nutrition, from one of gether. from the Founda- psychological the schools in he Real Madrid Foundation, During the breaks in the league t i o n ’s T r a i n i n g support, medi- Sao Tomé and in collaboration with the NGO games, the academic olympiads are Area. Snacks given cal check-ups, Principe. Crusade for Children, its lo- held, in which both teams compete answer- to the beneficiaries and tutoring. cal partner in Mozambique ing questions on topics worked on during the at the training ses- for the last 10 years, in 2018 tutoring program. sions were replaced launched a project to pro- The project was started three years ago by basic foodstuffs to vide comprehensive care for with 280 beneficiaries from seven communi- help those families most the communities of the Gorongosa Nation- ties in the Nhamatanda district. In the second affected by the lockdown. al Park, a natural reserve devastated by the school year, there were already 17 schools and The Luena project serves civil war that ravaged the country. Its slow re- 680 beneficiaries, but the Idai cyclone ripped nearly 200 children who apart covery is bearing fruit and helping to break through the region and an emergency aid plan from learning football and basketball the cycle of poverty for the people who de- was put in place. Thanks to the funds sent by with values can also participate in a digital pend on the park and to create jobs. How- the Real Madrid Foundation and the NGO Cru- literacy program, health advice, and medical ever, women continue to be the most disad- sade for Children two schools in the commu- check-ups. vantaged in a rural society where child mar- nities of Nhamacuenguere and Chibuabuabua riage is still present. The project, which focus- were rebuilt and more than 400 children have REAL MADRID FOUNDATION REAL MADRID FOUNDATION Same project, new measures es on improving the lives of girls, is based on returned to classes. The children from Neves and Caué, in Sao four cornerstones: education, health, sports, For the 2020 season, three new schools Tome and Principe, can play football and and environment. have been added, this time in the Dondo dis- basketball in person again at the Real Madrid trict, to reach a total of 800 beneficiaries in the Foundation and STP Filhos Foundation’s More than football project’s activities. But this program does not social sports schools thanks to the imple- To offer the girls an alternative future, the so- end here and we will continue supporting more mentation of health protocols to contain the called Clubs da Rapariga were formed, made girls in search a decent future.
24 Campus 25 Zero COVID-19 infections at the Campus Experience This summer, the Real Madrid Foundation has managed to repeat the success of its long-awaited Campus Experience in several locations, ensuring safe environments for its participants in the midst of the COVID-19 pandemic D The campus coaches work with small groups and they and the partici- uring the nine weeks of this trying pants followed all the safety measures (photo taken in June 2020). summer during which the football and basketball Campus Experi- ence was held, 1,500 children have enjoyed sports and their values in versity, and the adapted basketball campus in Once again this summer and despite the fund, the town’s city council, and the Herce- coronavirus-free environments without anyone Alcorcón could focus strictly on enjoying sports delicate situation, the Real Madrid Founda- sa Foundation, which covered the scholarship being infected. This was possible thanks to with values and coexistence. In August, the tion has guaranteed the high quality practice of holders’ lunches. The participants were distrib- the collaboration between the Real Madrid football Campus Experience was held in its dif- sports combined with the reinforcement of val- uted in two shifts, morning and afternoon, to Foundation and Eurofins Megalab, ferent modalities, which includes multi-sports ues such as good sportsmanship, hard work, minimize the risk of infection. and also to the strict protocol activities, the swimming pool, and educational and self-improvement, as well as the promo- A total of 50 children attended the inclu- implemented. games. Compliance with all health measures tion of healthy lifestyles, respect, and comrad- sive football campus in Sotogrande, Cádiz, In July, young peo- by the participants and the technical staff was ery. The program took place at the Fuente de which since 2013 the Real Madrid Founda- ple of 40 nationalities guaranteed at all times. These measures con- la Niña football field, where one of the Foun- tion has organized with Talent Academy So- distributed among sisted of rapid testing of the participants every dation’s social sports schools has been carry- togrande Camps and which brings together the program’s lo- Monday by professionals from Megalab, start- ing out its activities all year. youth with different abilities for one week. With cations in the ing the day off by taking temperatures, chang- the aim of integrating participants with disabil- Real Madrid ing masks, sanitizing footwear, and applying Guadalajara and Sotogrande ities, values such as respect, teamwork, and REAL MADRID FOUNDATION REAL MADRID FOUNDATION City, Guadala- hand sanitizer when entering the facilities as This summer the Campus Experience of Gua- tolerance while playing sports are promoted. jara, and So- well as between activities. In addition to prior- dalajara was held for the first time with 70 par- This camp is a pioneer with unique programs togrande, the itizing outdoor activities, the protocols includ- ticipants, of which 26 with social difficulties for children, teenagers, and adults. high perfor- ed working with small groups that did not coin- were given scholarships while the rest of the at- mance football cide, using own water bottles, turning off water tendees had the usual fee cut practically in half. Surprise visit campus at the fountains, and making it mandatory to wear a This is an initiative of the Real Madrid Founda- At the end of July, around 200 participants European Uni- mask except when on the football field. tion in collaboration with the La Caixa social who attended the Campus Experience in the
26 Campus Santander, reconocido por la revista Euromoney como: 27 Girls’ participation in the Real Madrid Foundation’s Mejor banco de España campuses is on the up (picture from July 2020). y además, Mejor banco del Mundo para PYMES Training session during one of the basketball campuses held in the Real Madrid City (photo from July 2020). Real Madrid City received a visit from a group of play- ers from the club’s women’s football team. The kids had their picture taken with Yo- Queremos agradecer estos reconocimientos a nuestros hana, Daiane, Peter, Cardo- profesionales y clientes, particulares y empresas, por confiar na, Olga, and Samara dur- siempre en nosotros. Seguiremos trabajando por el progreso de ing a meeting in which all the las personas y de las empresas. Porque esa es nuestra misión. coronavirus protection proto- cols were followed. Girls’ par- ticipation in the Real Madrid Foundation’s campuses is on the up and is now over 6% on average. Y también: International success ● Mejor banco del Mundo en Diversidad e Inclusión Outside Spain, the Cam- REAL MADRID FOUNDATION REAL MADRID FOUNDATION pus Experience program has also consolidat- which has an artificial turf football field, sports ed with its commitment to combining sports, pavilion, and accommodations for participants. healthy habits, and values during sessions This campus has a day camp for five days guided by coaches trained in the specific Re- from 9 a.m. to 5 p.m. and an overnight camp al Madrid Foundation methodology. This sum- which lasts six days. Both offered two daily mer it was held for the sixth time in Shanghai at practices, in addition to the experience activi- bancosantander.es the Living World Shanghai elementary school, ties that complete the educational program.
28 Campus 29 difficult year for them because of the pan- demic caused by COVID-19. All the infection prevention measures were implemented, like sanitizing hands and shoes, frequent mask changes, sanitizing practice materials, and temperature-taking. The Amanecer Sports Complex and Dorm hosted the sixth adapted basketball campus, in which 40 children with cognitive disabilities enjoyed a week-long multi-sport experience aimed at overcoming their limitations and pro- moting their full inclusion. The program, led by specialised professionals, helps these young people to become more self-reliant and to learn to work on a team at the same time as values like good sportsmanship, respect, and equality between all participants. This year, the adapted basketball campus included improve the daily lives of beneficiaries with dif- road education designed by the Real Madrid ferent abilities. It is also applied during the year Foundation Training Area and Gonvarri. It is in the adapted and inclusive social sports foot- an innovative and pioneering methodology ball and basketball schools and last season it that combines sports and road education to was extended to the youngest students. Specialized professionals help these children become more independent and to work in teams (pictures July 2020). More adapted Gonvarri Industries, through its road safety program, Emotional Driving, collaborate with the social and sports basketball programs of the Real Madrid Foundation Hundreds of youth enjoyed the basketball campus organized by the Foundation in the Real Madrid City and in the adapted Amanecer Sports Complex and Dorm in Alcorcón O REAL MADRID FOUNDATION REAL MADRID FOUNDATION ver 10 days, nearly 200 chil- dren eight to 17 came together in the Real Madrid City pavilion The campus to practice sport with values in had six road a safe environment. This was a safety education much-awaited time together after the previ- sessions. ous months of quarantine and an especially
30 Clínics 31 The clinics are odology, 17 Spanish coaches from the Re- al Madrid Foundation travelled to the Unit- ed States. The program was carried out fol- back on three lowing strict health and prevention measures against COVID-19. continents Asia The clinics program was carried out even in the country at the epicenter of the pandemic, This summer, in addition to the China, where the Campus Experience were held recently when health conditions allowed. Campus Experience, the Real On this occasion, in collaboration with local The clinics in Sweden brought together some 300 children. Madrid Foundation’s clinics in promoter Aibo Sports Development, the clinic coaches offered technical improvement ses- Europe, America, and Asia resumed da to California, and in different locations has sions and a session on integrating the Foun- with the participation of thousands had the support of local partners like Kaptiva dation’s values in Shandong. More than 60 of children eager to restart with a Sports, Avanza Sports, and Eurosoccer/inus- ports. A total of 10% of participants were girls children were able to improve their technical and tactical skills in various intensity sessions. hint of normality in the midst of the in a country with a very high level of women’s The clinics’ safety protocol was implemented pandemic football and where the Real Madrid Founda- based on quick tests, mask changes, hand, tion clinics are very attractive. To ensure the shoe, and material sanitizing, temperature- T application of the Foundation’s specific meth- taking, and smaller groups for practice. he clinics visited seven European countries, the United States, and China this summer in collabora- tion with various local partners. These Foundation programs combine the tactical and technical improve- ment of players through the Real Madrid youth methodology teaching the positive values associated with sports and the philosophy A girl practices at one of the campuses held in of the Real Madrid Foundation. Apart from the United States, a country with a high level of the physical and psychological benefits for women’s football. the participants of practicing their favorite sports outside, the proceeds of these high level trainings contribute to the sustainability ing summer break in Germany, Austria, Bel- of the Foundation’s projects. gium, France, Italy, and the United Kingdom thanks to a new partnership with the operator Europe Kohfahl Ballstrategien and with Adidas. Like In Europe, a total of at the campuses, strict COVID-19 protection 6,750 children, most measures were rolled out. from teams, par- The clinics held in Stockholm, Sweden, ticipated in one which brought together some 300 children of the 150 clin- who already knew how to play football as well ics held dur- as the technical improvement sessions for players, included specific programs for goal- REAL MADRID FOUNDATION keepers and a training in values through foot- ball for five local coaches. CoachEvents act- A total of 150 ed as partner. clinics have been held in America six European The Foundation held a total of 16 clinics in 10 countries. states across the United States, from Flori-
32 33 heartwarming news Ansorena charity auction to benefit the Foundation F The Real Madrid Foundation or two weeks and online, there was bidding on one of the 77 lots in- and the Ansorena auction cluded in the auction's catalogue, house competed in a most of which were signed and dedicated by the honorary mem- charity auction at the bers Real Madrid had for the occasion. beginning of November The list of celebrities included stars from different sports, such as the golfer called “Art and Sports for Sergio García, football player Pelé and the Same Purpose” the ex-Real Madrid David Beckham, Iker Casillas, and Ronaldo Nazario, the race car drivers Fernando Alonso and Carlos Sainz, tennis players like Nadal, Federer, and Djokovic, the track and field star Usain Bolt and cyclists Induráin and Delgado. Some donors from the world of the arts included the filmmaker José Luis Garci, the actor Richard Gere, musicians such as Ale- jandro Sanz and Julio Iglesias, the flamenco dancer Sara Baras, painters such as Anto- The Real Madrid Foundation nio López and Rafael Canogar, the sculptor and Ansorena collaborated on a REAL MADRID FOUNDATION REAL MADRID FOUNDATION Jaume Plensa, as well as photographers charity auction with support from such as Ouka Lele and Chema Madoz. The proceeds from the auction will internationally recognized artists go to the Real Madrid Foundation's so- and athletes cial sports projects in youth correctional facilities and for minors and people with disabilities in Spain.
34 Contest 35 Arbeloa presents the renewal of the partnership with the Red Cross Would you like to win this charity T sweatshirt ? Real Madrid ambassador Álvaro Arbeloa he goal of Real Madrid Founda- tion's association with the Red visited the San Blas temporary shelter Cross is twofold: to develop a in Madrid to confirm the renewal of its sports program for the home- Demonstrate that you're a true detective of values and discover the exciting projects less and to collaborate, for the partnership with the Red Cross fourth year running, in the Gold Raffle, the Real Madrid Foundation is embarking on. which was held in November and whose proceeds are partly used to make the proj- ect sustainable. After a brief visit to the center, Álva- Use this magazine with the location hints which will help you locate the page where the answer ro Arbeloa kicked a few balls around with is. With the first letter of each response form a word, spell out a value worked on in the Real Madrid two of the beneficiaries of the program and Foundation's social sports schools. pointed out that “I’m always proud to part- ner with the Red Cross and more so in this Gold Raffle 2020, a year when our support Take a picture of the page with your findings and send it to for each other is more necessary than ever.” firstname.lastname@example.org with the subject line: Purchasing tickets for five euros a piece “MAGAZINE CONTEST”. The prize will be drawn from the winners. gave people the chance to win cash priz- es, the past year 2020 a total of 11,700 for more than 7.5 million euros, and to partici- The NGO CESAL is a local partner of the Real Madrid Foundation in this country: ______. pate in a raffle of charity trips to learn more During the lockdown, sports training was ______. about Red Cross projects. In the Ansorena charity auction, the king of clay that practices this sport took part: ______. In Europe, 150 clinics were held this summer in Germany, Austria, Belgium, France, First Online Charity Chess Festival the part of chess24.com, chess the United Kingdom and _____. players David Martínez and Famous football and chess chess players of the stature Pepe Cuenca rounded off the The Quinta del Buitre was formed by Butragueño, Pardeza, Sanchís, Michel and Martín _______. players came together in a of world champion Magnus event with their participation and 12-hour consecutive online chess Carlsen, grandmasters Teymur commentary. Mexico was the The Real Madrid Foundation and ConecTEA project is aimed at children with ______. marathon organized by chess24. Rajabov and Srinath Narayanan, stage for the women's challenge, com, which had over 10,000 Spain's number one Paco Vallejo, which brought together more Football and chess players took part in a chess charity marathon that lasted ______ hours. views. The international festival Spanish champions David Anton than 300 players simultaneously, The beneficiaries of the school in Battambang have ___________ difficulties. drew hundreds of participants and Sabrina Vega, and Spanish a major success in terms of and was held to benefit the Real international Iván Salgado. On attendance. The Foundation's social sports schools in Spain started progressively this season in the month of: _______. Madrid Foundation's inclusion projects. The proceeds from the The beneficiaries of the projects in Africa also receive training in health, hygiene, and _________. charity auction held at the same time on the Catawiki platform also went to those projects. Real Madrid players Arbeloa and Solari, accompanied by Dr. Niko REAL MADRID FOUNDATION REAL MADRID FOUNDATION Mihic, Real Madrid’s director of medical services, and Esteban 8 10 1 7 9 Granero, another ex-Real 2 4 5 6 3 Madrid player and major chess fan, added to the day with their participation. The event featured
36 Board of Trustees 37 Florentino Pérez presided over the virtual meeting of the Board of Trustees of the Real Madrid At the meeting, the activity for the 2019-2020 season was approved and the 2020-2021 action plan was greenlighted, which will give continuity to the Real Madrid Foundation's projects A t its online meeting, the Real that might arise for health reasons and that Madrid Foundation’s Board of could affect the in-person activities due to Trustees approved the institu- the COVID-19 pandemic. tion's activity during the 2019- The new plan includes a notable push REAL MADRID FOUNDATION REAL MADRID FOUNDATION 2020 season. It was undertak- in digital conversion and the use of online en in more than 90 countries and served tools as well as an increase in initiatives that more than 85,000 beneficiaries through dif- guarantee the sustainability of all the lines ferent lines of work. It also rubberstamped to serve vulnerable groups inside and out- the 2020-2021 action plan to ensure the side Spain, working with major NGOs and continuity of all the projects from the previ- multiplying the initiatives that promote sol- ous season, keeping in mind the limitations idarity.
1960-1970 38 Historical heritage 39 A renewed and strong Real Madrid imposed its hegemony in A 34 Liga reign Spain again, creating Ferenc Puskás the basis for a new winning team. In this decade it managed to win eight Liga championships, five of which were Since the Liga championship was consecutive, besides a duel Liga-Copa del created in 1929, Real Madrid is the Rey win in 1961-62. Seasons: 1960-61, 1961-1962,1962-1963, 1963-1964, 1964-1965,1966-1967, 1967-1968, 1968-1969 Amancio absolute leader in the competition’s history 1930-1940 1970-1980 Real Madrid faced its first Real Madrid won its first Liga in the fourth season after Gento leaving year of the tournament in a tough battle with the best possible with Athletic of Bilbao. The best defenders result. It managed to add in the world, made up of the signings of Santillana six more Ligas to its list of Ricardo Zamora, Ciriaco and Quincoces, Juanito honors. opened the season for a Madrid that The club’s success on the started the decade with four titles, two field and the sixth Liga Ligas (1931-32, 1932-33) and two in the championship win were Ricardo Zamora Copa Cup (1933-34, 1935-36). The seed of marked by the death of a winning Madrid was planted, cut short Santiago Bernabéu on Seasons: 1931-1932, 1932-1933 by the outbreak of the Spanish Civil War. June 2, 1978. Luis de Carlos succeeded him as president. Günter Netzer Seasons: 1971-1972, 1974-1975, 1950-1960 1975-1976, 1977-1978, 1978-1979, 1979-1980 Vicente del Bosque 1980-1990 Alfredo Di Stéfano A brilliant generation of young players stood center stage in the 80s. “La Quinta del Buitre,” made up of Pardeza, Sanchís, Seasons: 1953-1954, 1954-1955, Michel, Martín REAL MADRID FOUNDATION REAL MADRID FOUNDATION 1956-1957, 1957-1958 Vázquez, and led by Butragueño, made Real Madrid one of the best teams in Emilio Butragueño Paco Gento Stars key to bringing Madrid to the top of the game, like Di Stéfano and Gento, were signed. The third Liga title history, winning five Seasons: 1985-1986,1986-1987, 1987-1988, came to the club 21 years later. Real Madrid managed to be consecutive Liga titles. 1988-1989, 1989-1990 proclaimed “King of Kings,” becoming the most successful club in Europe with five consecutive Cups.
40 1990-2000 41 The arrival of Fabio Capello to the white Chendo team brought with it a profound renewal of the line-up. The signings of Suker, Mijatovic, Roberto Carlos, Raúl, Hierro, and Redondo Amavisca led Madrid to win the championship again. The club closed the decade with two new Liga titles. Seasons: 1994-1995, 1996-1997 Michael Laudrup 2000-2010 The century started Zinedine Zidane Ronaldo Nazario with changes in the presidency. With Florentino Pérez at the helm, the club started a policy of major signings that brought in the day’s best players like Figo, Iker Casillas Zidane, Beckham, and Ronaldo. The white team walked away with Raúl González the first Liga title of the Seasons: 2000-2001, 2002-2003, 21st century. 2006-2007, 2007-2008 2010-2020 The Real Madrid is living its best economic, social, and athletic life. The club imposes its hegemony in Europe. 2020 has been an atypical year due to the emergence of the Somos Innovación coronavirus pandemic. Responsable Real Madrid has known REAL MADRID FOUNDATION REAL MADRID FOUNDATION how to cope with the Más de 2.000 situation and won its 34 th empleados, dos fábricas title, keeping it the most y un centro de I+D avalan successful team in the competition’s nuestro compromiso Eva Maria López history. con España Seasons: 2011-2012, 2016-2017, 2019-2020
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