A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF

 
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
Nº 67 · DECEMBER 2020

            A different
           season starts

 CHARITY AUCTION                                         Interview
Athletes and artists support                      Elisabeth Rodríguez, general
 the Foundation’s initiative                    director UPS Spain and Portugal
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
Summary                                                                             Team                                                                                             3

                                                                  (04)                               A different
                                                                                                                        Nº 67 · DeCember 2020

                                                                                                    season starts

                                                                                          CHARITY AUCTION                                         Interview
                                                                                         Athletes and artists support                      Elisabeth Rodríguez, general
                                                                                          the Foundation’s initiative                    director UPS Spain and Portugal

                                                                                      Communications Director of
                                                                                      Real Madrid:
                                                                                      Antonio Galeano.
                                                                                      Publications:
                                                                                      David Mendoza.
                                                                                      Communications Director of the
                                                                                      Real Madrid Foundation:
                                                                                      Ana Sanjuanbenito.
                                                                                      Editors: Javier Palomino,
                                                                                      Madori Okano and Nacho Díaz.
                                                                                      Photography: Helios de la Rubia,
                                                                                      Víctor Carretero, Pedro Castillo,
                                                                                      Antonio Villalba, Borja Abreu, Jesús
                                                                                      Troyano, María Jiménez, Real
                                                                                      Madrid’s Historic Heritage Center,
                                                                                      and the Real Madrid Foundation.

  4                           18                          24
                                                                                      Editorial: Real Madrid Foundation.
                                                                                      Production and distribution::
  Report.                     International.              Campus and clinics.         EDICIONES REUNIDAS, S.A.
                                                                                      GRUPO ZETA REVISTAS
  Schools start a different   Back to in-person           Zero COVID-19
                                                                                      CORPORATIVAS
  season.                     training in international   infections at the campus    c/ Pedro Muñoz Seca, 4
                              projects.                   programs and clinics held   (3a planta). 28001 Madrid.
                                                          over the summer with all    Tel: 915 863 300.

  10
                                                          pertinent safety measures   General Director Magazine Unit:
                                                          in place.                   Óscar Voltas.
                                                                                      Corporate Development
  Coaching.                                                                           Director: Carlos Silgado.
  Sports & Values                                                                     Head of section and editorial

                                                          32
  Academy consolidates                                                                coordinator: Pablo Fernández.
  the online training model                                                           Coordinator: Elena Llamazares.
  during the pandemic.                                    Heartwarming news.          Editor-in-Chief: Milagros Baztán.
                                                                                      Writers: Julio Fernández and Isabel
                                                                                      Tutor. Design Manager: Noelia
                                                                                      Corbatón. Layout: Arantza Antero

  16
  Interview.
                                                          35
                                                          Contest. Read our
                                                                                      and Carlos F. García.

  Elisabeth Rodríguez,                                    magazine closely and win
  General director UPS                                    a prize.
  Spain and Portugal.

                                                          38

                                                                                                                                                                           REAL MADRID FOUNDATION
                                                                                      In some countries using
                                                          Heritage.                   a mask is not mandatory
                                                          Real Madrid’s 34-Ligas      while practicing sports.
                                                          reign.

Elisabeth Rodríguez,
general director UPS
 Spain and Portugal.
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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                         Report                                                                                                                                                                                                   5

                                                                                                                                                                T
REAL MADRID FOUNDATION

                                                                                                                                                                                                                             REAL MADRID FOUNDATION
                                                                                                                                                                             he Real Madrid Foundation’s so-
                                                                                                                                                                             cial sports schools in Spain, 42
                                                                                                                                                                             for football and 27 for basketball,
                                                                                                                                                                             started this season at 80% of their
                                                                                                                                                                             normal activity. More than 5,000
                                                                                                                                                                boys and girls five to 17 years old attend them
                                                                                                                                                                in 11 autonomous communities. The full and
                                                                                                                                                                partial scholarship program continues this year
                                                                                                                                                                for 70% of the participants in partnership with
                                                                                                                                                                institutions such as Endesa and the La Caixa
                                                                                                                                                                Foundation.
                                                                                                                                                                     The more than 200 coaches trained in
                                                                                                                                                                the Foundation’s specific methodology have
                                                                                                                                                                received training on the health protocol to apply
                                                                                                                                                                during the entire season due to the pandemic.
                                                                                                                                                                The new Sport&Values Academy will allow
                                                                                                                                                                outside coaches to train in the Foundation’s
                                                                                                                                                                specific methodology Por una educación REAL:
                                                                                                                                                                valores y deporte (For a REAL Education: Values
                                                                                                                                                                and Sports), based on the Entrenando fútbol,
                                                                                                                                                                enseñando valores (Training Football, Teaching
                                                                                                                                                                Values); Iniciación al valorcesto (Introduction to
                                                                                                                                                                Valusketball), Fútbol y valorcesto inclusivos (In-
                                                                                                                                                                clusive Football and Valusketball), and Competir
                                                                                                                                                                para compartir... valores (Competing to Share...
                                                                                                                                                                Values) manuals.
                                                                                                                                                                     One new aspect is that if at any point dur-
                                                                                                                                                                ing our current health emergency the in-person
                                                                                                                                                                practices cannot be held, beneficiaries can
                                                                                                                                                                enjoy online sessions to keep safely practicing.
                          A group of children from the La Chopera social sports school show their enthusiasm with safety measures in mind.                      Registration may also be done online now.

                                                                                                                                                                Two new social sports schools

                                    Social sports schools
                                                                                                                                                                The start of this season has meant the opening
                                                                                                                                                                of a total of 35 social sports football schools, 13
                                                                                                                                                                adapted basketball schools, nine social sports
                                                                                                                                                                basketball schools, seven inclusive football and

                                    start a different season
                                                                                                                                                                basketball schools for minors with ASD, Down’s
                                                                                                                                               PROTOCOL           syndrome, or PDD, three wheelchair bas-
                                                                                                                                                                    ketball schools, and two adapted football
                                                                                                                                              Temperature-            schools for integration. It has also meant
                                    Enthusiastically and after an atypical summer, Real Madrid                                                  taking and             the gradual restarting of the Founda-
                                                                                                                                                                        tion’s projects in health centers, peni-
                                    Foundation’s social sports schools in Spain slowly started up                                            sanitizing hands            tentiaries, youth correctional facilities,
                                    their activities the first week of October, ensuring all the health                                                                  nursing homes, and centers to assist
                                                                                                                                               and materials             the disadvantaged like Emprendeporte
REAL MADRID FOUNDATION

                                                                                                                                                                                                                      REAL MADRID FOUNDATION
                                    measures against the coronavirus were securely in place                                                                              (Entrepresports, for the unemployed) or
                                                                                                                                             is our new daily           the physical activity programs for the
                                                                                                                                                  routine              homeless.
                                                                                                                                                                            Two new social sports football schools
                                                                                                                                                                     in Spain have been added to the portfolio
                                                                                                                                                                   this year: in Alcalá de Henares, Madrid, with
                                                                                                                                                                MOMO Sports Club La Dehesa; and the foot-
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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REAL MADRID FOUNDATION

                                                                                                                                                                      PLAYING
                                                                                                         The ConecTEA Foundation
                                                                                                         and the Ideo school, new
                                                                                                         Real Madrid Foundation
                                                                                                         partners in projects with

                                                                                                                                                                      OUR
                                                                                                         children with different
                         The new normal at adapted basketball school practice at the Josep Tarradellas   abilities
                         elementary school in Las Tablas.

                                                    ball for integration school in Cazalegas, Talavera
                                                    de la Reina, supported by Ébora Formación
                                                    (Ébora Training).
                                                          The Alcalá de Henares school has 80 spots
                                                                                                         New collaborators
                                                                                                         The Real Madrid and ConecTEA Foundations have
                                                                                                         signed an agreement so that children with autism
                                                                                                         can join the social sports football and basketball
                                                                                                                                                                      PART
                                                    this season which can be increased to 150 in         schools in the Community of Madrid. The Founda-
                                                    line with demand. They offer two 90-minute           tion’s schools have for more than five years been            At MAPFRE, we protect people
                                                    weekly practices and their beneficiaries can
                                                                                                                                                                      and the environment today
                                                                                                         pioneers in the integration of children with Autism
                                                    also participate in the 14 games scheduled           Spectrum Disorders through weekly sports prac-

                                                                                                                                                                      to ensure the future tomorrow.
                                                    in the Real Madrid Foundation’s Social Sports        tice. Half of participants receive a scholarship to
                                                    Tournament in Valdebebas, as usual.                  ensure access without discrimination on the basis
                                                          The Cazalegas school is the result of the      of ability, gender, origin, or socioeconomic status.
                                                    successful previous collaboration between the        Coaches trained specifically to care for these chil-         #PlayingOurPart
                                                    Real Madrid Foundation and Ébora Formación           dren guide them to develop their cognitive, motor,
                                                    organizing two summer football campuses.             and social skills and abilities.
                                                    The new school, with 80 spots, offers a type of
REAL MADRID FOUNDATION

                                                                                                              This year, the Real Madrid Foundation has a
                                                    football with values to children who are or are      new partner in the capital: the Ideo school, in the
                                                    not at risk of social exclusion. The local partner   Fuencarral-El Pardo district. This private center will
                                                    has made a decrease in the participants’ fee         provide continuity in its facilities for the social sports   Find out more about how we're
                                                    possible. They train two days a week and can         inclusive football school and the social sports bas-         playing our part at MAPFRE.com
                                                    also participate in the Foundation’s schools’ so-    ketball tournament in the pandemic so that none of
                                                    cial sports tournament in the Real Madrid City,      its beneficiaries, with or without a disability, has to
                                                    which is always an unforgettable experience.         interrupt their sports and values sessions.
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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                         Report                                                                                                                                                                                                    9
REAL MADRID FOUNDATION

                                                                                                                                                                                                                              REAL MADRID FOUNDATION
                                    Butragueño and Villacís’s                                                                                                           BASKETBALL
                                                                                                                                                                       The center has
                                    institutional visit                                                                                                                 a basketball
                                                                                                                                                                         as well as
                                    Emilio Butragueño, Director of Institutional Relations for Real                                                                     an adapted
                                    Madrid, and Begoña Villacís, Deputy Mayor of Madrid, visited the                                                                     basketball
                                    Faustina Valladolid municipal sports center, in the neighborhood
                                                                                                                                                                           school
                                    of Vilcálvaro, an example of the collaboration between the
                                    Foundation and the City Council

                                                                                                                T
                                                                                                                              he goal of the visit led by Butra-
                                                                                                                              gueño and Villacís was to learn
                                                                                                                              about the activities taking place
                                                                                                                              at one of the Foundation’s social
                                                                                                                              sports football and value schools
                                                                                                                in municipality facilities. Today, the Real
                                                                                                                Madrid institution runs 24 projects in these
                                                                                                                kinds of centers.
                                                                                                                     The Faustina Valladolid center is one of
                                                                                                                the venues where the Foundation has been
                                                                                                                carrying out its activity the longest. The col-
                                                                                                                laboration, which goes back more than 15
                                                                                                                years, aims to ensure access to high quality
                                                                                                                educational sports to all the youth of Madrid,
                                                                                                                regardless of their personal circumstances or
                                                                                                                abilities. This center also holds a Real Madrid
                                                                                                                Foundation social sports basketball school
                                                                                                                and a social sports adapted basketball
                                                                                                                school.
                                                                                                                     During the visit, Butragueño said a few         Butragueño: “Ensuring children
                                                                                                                words and highlighted “the importance of
                                                                                                                                                                     have access to educational sports in
                                                                                                                being able to ensure children have access
                                                                                                                to educational sports in quality facilities.” Vil-   quality facilities is essential”
                                                                                                                lacís added that, “The Real Madrid Founda-
                                                                                                                tion works very actively to ensure that sports
                                                                                                                reach every corner of our city, offering an
                                                                                                                alternative recreational activity which is es-       correctional facilities, 10 children’s projects
REAL MADRID FOUNDATION

                                                                                                                                                                                                                       REAL MADRID FOUNDATION
                                                                                                                sential for many of our children.”                   in hospitals, three programs for the home-
                                                                                                                                                                     less, two for the unemployed, and a physical
                                                                                                                20 years of collaboration                            activity program for people over 60. A total
                                                                                                                In Madrid, the Foundation is running 11              of 40% of these activities are carried out in
                          Emilio Butragueño, Director of Institutional Relations for Real Madrid, and Begoña
                                                                                                                social sports football schools, eight bas-           Madrid City Council municipal facilities in a
                          Villacís, Deputy Mayor of Madrid, talk with players from the social sports football
                          school in the Faustina Valladolid municipal sports complex.                           ketball schools, 14 adapted sports schools           close collaboration which goes back more
                                                                                                                for different abilities, 11 projects in youth        than 20 years.
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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                         Coaching                                                                                                                                                                                                                   11

                         The Foundation launches the                                                                                        the adaptation of coaching sports practice to
                                                                                                                                            different neurological disorders and types of
                                                                                                                                                                                               Personal and professional development
                                                                                                                                                                                               Life and sports share the ability to constantly

                         Sports & Values Academy                                                                                            disabilities backed by the Foundation’s expe-
                                                                                                                                            rience in the field in the area. The Real Madrid
                                                                                                                                            institution has a long history of focusing on
                                                                                                                                                                                               improve, resilience, teamwork, communication,
                                                                                                                                                                                               and leadership. At each workshop, participants
                                                                                                                                                                                               will discover their skills and learn to hone them
                                                                                                                                            diversity with wheelchair basketball projects      to give the very best of themselves in three
                         The Real Madrid Foundation is adapting to the new times and                                                        and with adapted social sports schools for
                                                                                                                                            children with autism and neuromuscular
                                                                                                                                                                                               developmental areas: social, emotional, and
                                                                                                                                                                                               family. Aspects like the ability to work in teams,
                         the circumstances arising from the pandemic by launching a                                                         disorders.                                         emotional intelligence, learning based on neu-
                         new online platform to extend its training offering to coaches,                                                                                                       roeducation, and positive education based on
                                                                                                                                            Psychology and sports                              mutual respect and the needs of each stage
                         counselors, and physical education teachers not related to the                                                     This program is rounded off with the 1st Virtual   will be worked on.
                         Real Madrid institution                                                                                            Coaches’ Convention inspired by the two pre-            The workshops are 100% online, cost 25
                                                                                                                                            vious Coach Conventions: Learning from the         euros, and started in December. They last five

                                        T
                                                                                                                                            Best, also for sports education profession-        hours spread over two days. They will offer
                                                     he new Sports & Values Academy       (For a REAL Education: Values and Sports),        als. It includes one-time sports psychology        personalized services and a virtual follow-up
                                                     is backed by 20 years of experi-     explained in the manuals: Entrenando fút-         workshops applied to daily life like Train Your    and support service for the participants who
                                                     ence in training in the Founda-      bol, enseñando valores (Training Football,        Mind and personal development workshops            want to take their personal and/or profes-
                                                     tion’s sports techniques around      Teaching Values), Introducción al valorcesto      being rolled out in some of the Foundation’s       sional change to the next level.
                                                     the world. It is starting off with   (Introduction to Valusketball), and Fútbol y      social sports projects such as Emprendeporte
                                        two complete online courses: Educación en         valorcesto inclusivos (Inclusive Football and     (Entrepresports).
REAL MADRID FOUNDATION

                                        valores a través del deporte (Education in        Valusketball), adapted to the different groups         Sports psychology is one of the cor-          The course on inclusive sport is
                                        Values through Sports) and Curso de deporte       that the Foundation serves.                       nerstones of these online training sessions,       one of its kind in Europe and aims
                                        inclusivo (Course on Inclusive Sports), both 96        The course on inclusive sports is specific   based on the positive values of sports ap-
                                        hours long and that can be taken in full or in    and unique in Europe and aims to increase         plied to different personal areas. The program
                                                                                                                                                                                               to increase the number of sports
                                        blocks. The program is based on the specific      the number of sports professionals trained        also includes a section dedicated to healthy       professionals trained to work with
                                        Real Madrid Foundation methodology called         to work with people with physical, cognitive,     lifestyles that the Real Madrid Foundation         people with special needs
                                        Por una educación REAL: Valores y Deporte         and sensory functional diversity. It pursues      promotes.
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                 REAL MADRID FOUNDATION
                         Online training,
                         for the social sports
                         schools coaches too
                                                                 G
                         The health emergency caused by the                   iven the current circumstances
                                                                              and taking advantage of the
                         coronavirus pandemic has made online                 possibilities of online training
                         training the new best friend of the                  and our experience during
                                                                              quarantine, the new coaches
                         coaches from Real Madrid Foundation’s   at the social sports schools have already
                         Training Area                           started training on the Foundation’s spe-
                                                                 cific methodology online. This is yet another
                                                                 measure to minimize the risk of coronavirus
                                                                 infection and guarantee the continuity of
                                                                 projects around the world.

                                                                                                                      We are growing in Ukraine                  ogy, and learn about the transmission of           On the left, online
                                                                                                                 Real Madrid Foundation’s Training Area of-      the positive values of team sports through        training in Ukraine
                                                                                                                                                                                                                  Above, Argentinean
                                                                                                                 fered its first online course for a dozen new   tactical-technical content, planning, and
                                                                                                                                                                                                                   participants of the
                                                                                                                 football and basketball coaches running         educational competition.                              online training.
                                                                                                                 the two social sports schools opened this           Over quarantine, all of the schools’ staff
                                                                                                                 season in Kiev, Ukraine. The two projects       demonstrated how well they could adapt to
                                                                                                                 are supported by local partner Epicentr for     an online environment with basic childcare
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                          REAL MADRID FOUNDATION
                                                                                                                 Children and add 80 beneficiaries to the        activities, which were complemented by
                                                                                                                 more than 400 the Foundation has in that        psychological support and tutoring.
                                                                                                                 country.
                                                                                                                      For this training adapted to the pan-
                                                                                                                 demic, blocks of content were developed              Argentina steps up to plate
                                                                                                                 to introduce the coaches to the Foundation’s    The American continent has also adapted to
                                                                                                                 philosophy, learn more about its methodol-      this new tool. The Real Madrid Foundation
A different season starts - CHARITY AUCTION Athletes and artists support the Foundation's initiative - Real Madrid CF
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                                                                                                                                                  to receive one-to-one support from training
                                                                                                                                                  coordinators.
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                                                     REAL MADRID FOUNDATION
                                                                                                                                                       The social sports school in the com-
                                                                                                                                                  munity of Guaquitepec, located in the mu-
                                                                                                                                                  nicipality of Chillón in the northwest of the
                                                                                                                                                  state of Chiapas, opened in the 2018-2019
                                                                                                                                                  season and serves more than 200 benefi-
                         The online format                                                                                                        ciaries from three schools in the area that
                         made it easier                                                                                                           practice football and basketball with values.
                         for participants                                                                                                         The school promotes female participation in
                                                                                                                                                  sports activities since a growing number of
                         to have one-                                                                                                             female students have joined.
                         to-one support
                         from training
                                                                                                                                                       More than sports in Peru
                         coordinators                                                                                                             The Real Madrid Foundation carried out two              In addition to playing football and basket-   Training over video
                                                                                                                                                  online basketball training sessions for 11         ball, the beneficiaries participate in tutoring,       conference call
                                                                                                                                                                                                                                                           with instructors
                                                                                                                                                  coaches from Huachipa, Lima, Peru, where           values, theater, crafts, dance, and music
                                                                                                                                                                                                                                                            from Huachipa,
                                                                                                     The Argentinean school serves more           the Real Madrid Foundation runs a social           workshops, preventing the development of                   Lima, Peru.
                                                                                                than 500 children and young people from           sports school in collaboration with the NGO        structures of school drop-out and social exclu-
                                                                                                neighbourhoods at risk of social exclusion        CESAL. This is the fifth training the school       sion. They also receive snacks after each of the
                                                                                                in Buenos Aires. Online training gives the        has received, a project with a long history that   sessions. Parents participate in the school’s
                                                                                                children’s comprehensive training continu-        serves more than 250 children in vulnerable        activities and attend specialized workshops to
                                                                                                ity. During the season and given the current      situations.                                        strengthen the core of the family.
                                                                                                limitations, coaches will receive in-person
                                                                                                and online trainings, depending on the
                                                                                                health regulations being applied, and will
                                                                                                be complemented by the Sport & Values
                                                                                                Academy’s courses.

                                                                                                     Online sessions in Mexico
                                                                                                The coaches of the social sports football
                                                                                                school in Campeche, Mexico attended the
                                                                                                2 nd Online Training in Football. They con-
                                                                                                sisted of two sessions and strengthened
                                                                                                aspects like interactivity and collaboration
                                                                                                between participants.
                                                                                                     The social sports project the Real Madrid
                                                                                                Foundation runs with local partner the CESAL
                                                                                                NGO and its partner in the field, YES-Youth,
                                                                                                allows 75 beneficiaries (40 boys and 35 girls)
                                                                                                to practice football with coaches who use
                         Above, content        has developed the first online training of the   sports as a means of social inclusion and
                         from the training     season for the coaches of the Claudio Ma-        to promote educational values. In addition
                         in Campeche;
                         below, coaches
                                               rangoni social sports school (Buenos Aires,      to the sports activities, children are offered
                         who participated in   Argentina), which opened in June 2016 with       tutoring and their psycho-pedagogical and
                                               partner the Sports and Values Civil Associa-     nutritional needs are covered.
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                                              REAL MADRID FOUNDATION
                         the course held in
                         Guaquitepec, both     tion. For two days, participants learned more         Still in the Central American country, the
                         in Mexico.            about the Por una educación REAL: valores        Guaquitepec social sports school hosted the
                                               y deporte (For a REAL Education: Values and      1st Online Training based on the Foundation’s
                                               Sports) methodology in the sports model,         specific methodology for football and bas-
                                               the content of practice, and the sports          ketball coaches from participating schools
                                               planning applied to starting to learn about      and the Mexican Pro-Education Board. The
                                               basketball with values.                          online format made it easier for participants
16
                         Interview                                                                                                                                                                                               17

                         Elisabeth
                         Rodríguez
                         General director UPS Spain and Portugal

                         UPS aligns itself once more with the values of
                         the Real Madrid Foundation by collaborating
                         for the fourth consecutive season with the
                         social sports wheelchair basketball school in
                         the Community of Madrid

                                      Why did you choose to collaborate with this                 came back very excited. Many have         strated positive attitudes and behavior during        Practice at the
                                                                                                                                                                                                    social sports
                                      Foundation program?                                          even wanted to repeat the experi-        the competition.
                                                                                                                                                                                                       wheelchair
                                      At UPS we firmly believe in diversity and social             ence. What most of them highlight                                                          basketball school
                                      inclusion, in our company and in the communi-                is how surprised they were by how        What does it mean for UPS to be in charge             in the La Masó
                                      ties in which we operate. We are firmly con-                 hard it was to play from a wheelchair    of shipments from Madrid to the Founda-             sports complex
                                      vinced that everyone should the opportunity                 to move, to keep the ball, and even to    tion’s international projects?                            in Madrid in
                                                                                                                                                                                              collaboration with
                                      to play a sport, with the physical and cognitive            throw it. As our employees say, these     I always say that at UPS we don’t deliver pack-
                                                                                                                                                                                               UPS (photo from
                                      benefits that that kind of activity brings with it.        kids always teach them several les-        ages, we deliver dreams. We’re happy to be         November 2017).
                                      And in that I think we are in line with the                sons, not just because of their skills     able to help and be part of the Real Madrid        Above, Elisabeth
                                      Real Madrid Foundation’s values. We                       with the ball but because of their enor-    Foundation’s projects, even outside Spain.         Rodriguez (UPS)
                                      trust that together we can continue                       mous values of respect, teamwork, and       Wherever we deliver, we know that we are                 and Enrique
                                                                                                                                                                                                Sanchez (RMF),
                                      working to improve the quality of                        comradery.                                   helping to create a better future.
                                                                                                                                                                                                        during the
                                      the lives of the children who play                                                                                                                        resigning of the
                                      sports at the Foundation’s social                      What is UPS’s view of sports as an edu-                                                          agreement (photo
                                      sports schools. Our support for                        cational and inclusive tool?                   Deliveries with soul                                from November
                                      social and sports wheelchair bas-                      We’ve realized that in the social sports       UPS, whose global logistics network moves                       2019).
                                      ketball during another season not                      tournaments (where players from the in-        3% of the world’s GDP every day, lives
                                      only makes us happy but it also al-                    clusive schools participate with other chil-   by the following motto when transporting
                                      lows us to give these children the chance              dren) the values of equality and comradery     materials and medicines: “It’s not a
REAL MADRID FOUNDATION

                                                                                                                                                                                                                     REAL MADRID FOUNDATION
                                      to develop at all levels.                             are even more evident when their families       package, it’s a patient.”
                                                                                            and the young people from other schools
                                      Within the framework of your volunteering             participate. Their motivation to work hard      Values of the Foundation
                                      program, some of your colleagues partici-              and how proud they are is very clear when      The UPS volunteers highlight values such
                                      pated in adapted training sessions. How                 they’re playing with their parents or sib-    as respect, teamwork, and comradery
                                      was their experience?                                    lings. We loved the concept of the White     shown by the beneficiaries of the
                                      All the UPS employees who have participated                Card, to recognize anyone who demon-       wheelchair basketball schools.
18
                         International                                                                                                                                                                               19

                                                                                                                           The Battambang social sports football school
                                                                                                                           works with minors affected by polio or who
                                                                                                                           have been victims of accidents with anti-
                                                                                                                           personnel mines, a group with difficulty
                                                                                                                           integrating into society
                                                                                     To the left and
                                                                                     above, children

                                                                                                             T
                                                                                     during football
                                                                                     practice at the                       he beneficiaries of the Battam-       Enrique Figaredo since April 2000. Its mis-
                                                                                     Battambang                            bang social sports school, led        sion is to serve people with disabilities, fa-
                                                                                     school. To the right,
                                                                                                                           by the Real Madrid Foundation         cilitate access to education and primary care
                                                                                     Kike Figaredo with
                                                                                     beneficiaries of the                  in partnership with the NGO           to children and young people in vulnerable

                         Cambodia
                                                                                     project.                              SAUCE, start a season marked          situations, support their families, help build
                                                                                                             by major challenges. The return to sports and       infrastructure, and promote rural develop-
                                                                                                             to in-person classes has followed strict safety     ment.
                                                                                                             protocols, with beneficiaries washing and                 The social sports football school, open

                         training again
                                                                                                             sanitizing their hands before and after each        since 2015, helps to integrate minors af-
                                                                                                             session to keep practice safe. After a few dif-     fected by polio or who have been victims
                                                                                                             ficult months and despite the uncertainty that      of accidents with anti-personnel mines, a
                                                                                                             still exists, going back to the routine of train-   group with difficulty joining the Cambodian
                                                                                                             ing and spending time with the team have            educational system and the job market.
                                                                                                             become the best of gifts. Especially keeping              This Real Madrid Foundation project car-
                         After a few hard months marked by the COVID-19                                      in mind that the most vulnerable groups are         ries out its activities in two locations, both in
                         pandemic, the twofold hope of returning to school and to                            those who have most noted the effects of the        the Apostolic Prefecture of Battambang. The
REAL MADRID FOUNDATION

                                                                                                             pandemic triggered by COVID-19.                     first is the La Paloma student dorm and La
                         the social sports practices in the Battambang school is                                                                                 Paloma educational center, where children
                         symptomatic of how Real Madrid Foundation’s international                           An integrating project                              with disabilities live in a group home at the
                                                                                                             Our local partner, the NGO SAUCE, operates          Arrupe center. The second school location
                         projects are picking up momentum                                                    from Madrid and supports social assistance          is in the public high school in the parish of
                                                                                                             projects run by the Apostolic Prefecture of         Tahen, where young people from disadvan-
                                                                                                             Battambang, whose prefect is Monsignor              taged social backgrounds train.
20                                                                                                                                                                                                                                                                           21

                         Football and mutual support
                         in Lebanon and Egypt
                         The Lebanese social sports school, for refugee children,
                         and Egypt’s advanced sports training school resume
                         football practice under the strictest health protocols

                                               T
                                                              he Real Madrid Foundation’s social      Beyond sports
                                                              sports project in the Lebanese          During the lockdown, food and diapers were
                                                              city of Rmeileh has restarted its       distributed to the children, sports training
                                                              activities with special measures        was online, and work was done on the idea
                                                              in place to prevent the spread of       of recycling which was received positively.

                                                                                                                                                         The Uruguay
                                               coronavirus. This joint initiative with the Fratelli   But the pandemic has been compounded
                                               project, which serves more than 350 Syrian,            by the effects of a recent explosion in the
                                               Iraki, and Palestinian refugee children, just          port of Beirut. The Fratelli project is now more
                                               started its third season with a larger presence        vital than ever in Lebanon. It arose from the
                                               of girls. In this first stage, it has had more than
                                               a 100 beneficiaries who wanted to resume
                                               their comprehensive training, which includes
                                                                                                      association of the Marist Brothers and the
                                                                                                      Lasallian Brothers and includes, in addition to
                                                                                                      education and sports, psychological support,
                                                                                                                                                         school, first in
                                                                                                                                                         America to return
                                               football and values.                                   work with the families, tutoring, and remedial
                                                    The health measure adopted include divid-         programs for older children in language, lit-
                                               ing the classes into two groups of under 18            erature, and mathematics.

                                                                                                                                                                                       T
                                               people, social distancing, distributing hygiene
                                               products, and sanitizing common spaces.                Improve in safety                                                                             he Uruguayan
                                                                                                      The advanced technique and tactical schools
                                                                                                                                                         More than a 100                            social sports
                                                                                                      in Egypt also resumed in-person activity with      beneficiaries of the Emilio                school, which
                                                                                                      small groups and health protocols, as the
                                                                                                      schools in Singapore and Japan had done
                                                                                                                                                         Santamaría social sports                   the Real Ma-
                                                                                                                                                                                                    drid Foundation
                                                                                                      previously. The Egyptian school, run by Fame       school in Montevideo,         operates with the support of the
                                                                                                      Academies, resumed its practices in two lo-        Uruguay, were the first on    Cervantes elementary school, has
                                                                                                      cations in Cairo: Platinum Club and Club 7                                       resumed its activities with practice and
                                                                                                      Maadi. The season started with six coaches         the American continent to     values outside, after a long break due to the
                                                                                                      and 40 players but that number is expected         resume in-person football     coronavirus pandemic. A health protocol has
                                                                                                                                                                                                                                            The beneficiaries
                                                                                                                                                                                                                                            of the Uruguayan
                                                                                                      to break a 100 over the course of the year.
                                                                                                      These in-person sessions will allow children
                                                                                                                                                         and basketball practice       been applied which states that beneficiaries
                                                                                                                                                                                       must wear a mask and can only take it off
                                                                                                                                                                                                                                                school follow
                                                                                                                                                                                                                                            the Foundation’s
                                                                                                      between the ages of five and 17 to perfect                                       during the training sessions. All facilities and      health protocols
                                                                                                                                                                                                                                          on sanitization and
                                                                                                      their football skills and assimilate the values                                  materials must be properly sanitized before
                                                                                                                                                                                                                                           social distancing,
                                                                                                      associated with the sport.                                                       and after use and all participants and coaches        and only take off
                                                                                                                                                                                       have their temperatures taken before the ses-       their masks when
                                Above, the social sports
                                                                                                                                                                                       sions.                                                      exercising.
                                                                                                                                                                                            During the lockdown, the team of the
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                                 REAL MADRID FOUNDATION
                               projects in the Lebanese
                                  city of Rmeileh, which                                                                                                                               social sports school, which serves 140 chil-
                                        has an increasing                                                                                                                              dren, held videoconferences with them and
                                  number of girls. To the                                                                                                                              their families to give online training sessions
                                right, participants in the
                               advanced technique and
                                                                                                                                                                                       and tutoring. Normally, talks are also given
                              tactical trainings in Egypt.                                                                                                                             by psychologists and nutritionists on healthy
                                                                                                                                                                                       lifestyles and against bullying, as well as in-
                                                                                                                                                                                       novation and entrepreneurship workshops.
ADVERTISING

                         Two African schools also
22                                                                                                                                                                                                                                                               FEATURE                23

                         apply the health measures
                         The social sports schools that the Real Madrid
                         Foundation runs with local partners in Angola
                                                                                                                                                    Goal: a decent future for
                         and Sao Tomé and Príncipe are back to in-
                         person training sessions applying safety                                                                                   girls in Mozambique
                         measures against the coronavirus
                                                                                                                                                    A Real Madrid                                       up of girls and young women from nearby

                         I
                                                                                                                                                                                                        communities that are the beneficiaries of the
                              n the Luena project in Angola, which          coronavirus. Besides designing practices
                                                                            with the strictest safety protocols, in keeping
                                                                                                                                                    Foundation project                                  Real Madrid Foundation’s social sports school.
                                                                                                                                                                                                        Besides participating in numerous activities re-
                              is supported by Manos Unidas (United
                              Hands) and the Esclavas del Divino            with the rest of the Foundation’s schools,                              in partnership with                                 lated to the environment, theater workshops,
                              Corazón (Handmaids of the Sacred Heart
                              of Jesus), start training this season, with
                                                                            the coaches-educators give the kids talks
                                                                            to raise their awareness about the pandemic
                                                                                                                                                    the NGO Crusade for                                 sexual and health education, and
                                                                                                                                                                                                        medical check-ups, two days a week
                         all participants cleaning their hands with         before and after every session.
                                                                                             These school serve 196 chil-
                                                                                                                                                    Children aims to improve                            the girls become real footballers and
                                                                                                                                                                                                        learn to play football using the Foun-
                         hand sanitizer. They all must wear
                         masks and social distance as                                         dren with the support of lo-         To the left, a
                                                                                                                              student from the
                                                                                                                                                    the living conditions of                            dation’s own methodology.
                         well.
                                The training for the
                                                                                                  cal authorities and busi-
                                                                                                     nesses. Besides the
                                                                                                                               Luena school in
                                                                                                                               Angola receives
                                                                                                                                                    its 800 beneficiaries in                                  During the Real Madrid Founda-
                                                                                                                                                                                                        tion’s social sports league matches,
                         school’s coaches has                                                          sports sessions,
                                                                                                         beneficiaries re-
                                                                                                                                     instruction    Gorongosa National                                  the activities in the communities stop.
                                                                                                                                                                                                        Men and women of all ages go to the
                         also been adapted to                                                                                           on hand
                         the circumstances. It                                                            ceive training in        sanitization.
                                                                                                                                Below, a group
                                                                                                                                                    Park                                                football field and each goal demon-

                                                                                                                                                    T
                         was offered online                                                                health, hygiene,                                                                             strates how football brings people to-
                                                                                                                               of beneficiaries
                         by the coaches                                                                    and nutrition,           from one of                                                         gether.
                         from the Founda-                                                                   psychological        the schools in                        he Real Madrid Foundation,             During the breaks in the league
                         t i o n ’s T r a i n i n g                                                         support, medi-      Sao Tomé and                           in collaboration with the NGO    games, the academic olympiads are
                         Area. Snacks given                                                                 cal check-ups,             Principe.                       Crusade for Children, its lo-    held, in which both teams compete answer-
                         to the beneficiaries                                                              and tutoring.                                               cal partner in Mozambique        ing questions on topics worked on during the
                         at the training ses-                                                                                                                          for the last 10 years, in 2018   tutoring program.
                         sions were replaced                                                                                                                           launched a project to pro-             The project was started three years ago
                         by basic foodstuffs to                                                                                                                        vide comprehensive care for      with 280 beneficiaries from seven communi-
                         help those families most                                                                                                   the communities of the Gorongosa Nation-            ties in the Nhamatanda district. In the second
                         affected by the lockdown.                                                                                                  al Park, a natural reserve devastated by the        school year, there were already 17 schools and
                                The Luena project serves                                                                                            civil war that ravaged the country. Its slow re-    680 beneficiaries, but the Idai cyclone ripped
                         nearly 200 children who apart                                                                                              covery is bearing fruit and helping to break        through the region and an emergency aid plan
                         from learning football and basketball                                                                                      the cycle of poverty for the people who de-         was put in place. Thanks to the funds sent by
                         with values can also participate in a digital                                                                              pend on the park and to create jobs. How-           the Real Madrid Foundation and the NGO Cru-
                         literacy program, health advice, and medical                                                                               ever, women continue to be the most disad-          sade for Children two schools in the commu-
                         check-ups.                                                                                                                 vantaged in a rural society where child mar-        nities of Nhamacuenguere and Chibuabuabua
                                                                                                                                                    riage is still present. The project, which focus-   were rebuilt and more than 400 children have
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                                            REAL MADRID FOUNDATION
                         Same project, new measures                                                                                                 es on improving the lives of girls, is based on     returned to classes.
                         The children from Neves and Caué, in Sao                                                                                   four cornerstones: education, health, sports,             For the 2020 season, three new schools
                         Tome and Principe, can play football and                                                                                   and environment.                                    have been added, this time in the Dondo dis-
                         basketball in person again at the Real Madrid                                                                                                                                  trict, to reach a total of 800 beneficiaries in the
                         Foundation and STP Filhos Foundation’s                                                                                     More than football                                  project’s activities. But this program does not
                         social sports schools thanks to the imple-                                                                                 To offer the girls an alternative future, the so-   end here and we will continue supporting more
                         mentation of health protocols to contain the                                                                               called Clubs da Rapariga were formed, made          girls in search a decent future.
24
                         Campus                                                                                                                                                                                                                                     25

                         Zero COVID-19
                         infections at
                         the Campus
                         Experience
                         This summer, the Real Madrid
                         Foundation has managed to repeat
                         the success of its long-awaited
                         Campus Experience in several
                         locations, ensuring safe environments
                         for its participants in the midst of the
                         COVID-19 pandemic

                               D
                                                                                                                                      The campus coaches work with small groups and they and the partici-
                                           uring the nine weeks of this trying                                                        pants followed all the safety measures (photo taken in June 2020).
                                           summer during which the football
                                           and basketball Campus Experi-
                                           ence was held, 1,500 children have
                                           enjoyed sports and their values in     versity, and the adapted basketball campus in            Once again this summer and despite the                   fund, the town’s city council, and the Herce-
                                coronavirus-free environments without anyone      Alcorcón could focus strictly on enjoying sports    delicate situation, the Real Madrid Founda-                   sa Foundation, which covered the scholarship
                                being infected. This was possible thanks to       with values and coexistence. In August, the         tion has guaranteed the high quality practice of              holders’ lunches. The participants were distrib-
                                the collaboration between the Real Madrid         football Campus Experience was held in its dif-     sports combined with the reinforcement of val-                uted in two shifts, morning and afternoon, to
                                          Foundation and Eurofins Megalab,        ferent modalities, which includes multi-sports      ues such as good sportsmanship, hard work,                    minimize the risk of infection.
                                               and also to the strict protocol    activities, the swimming pool, and educational      and self-improvement, as well as the promo-                        A total of 50 children attended the inclu-
                                                   implemented.                   games. Compliance with all health measures          tion of healthy lifestyles, respect, and comrad-              sive football campus in Sotogrande, Cádiz,
                                                          In July, young peo-     by the participants and the technical staff was     ery. The program took place at the Fuente de                  which since 2013 the Real Madrid Founda-
                                                        ple of 40 nationalities   guaranteed at all times. These measures con-        la Niña football field, where one of the Foun-                tion has organized with Talent Academy So-
                                                          distributed among       sisted of rapid testing of the participants every   dation’s social sports schools has been carry-                togrande Camps and which brings together
                                                            the program’s lo-     Monday by professionals from Megalab, start-        ing out its activities all year.                              youth with different abilities for one week. With
                                                             cations in the       ing the day off by taking temperatures, chang-                                                                    the aim of integrating participants with disabil-
                                                              Real Madrid         ing masks, sanitizing footwear, and applying        Guadalajara and Sotogrande                                    ities, values such as respect, teamwork, and
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                        REAL MADRID FOUNDATION
                                                              City, Guadala-      hand sanitizer when entering the facilities as      This summer the Campus Experience of Gua-                     tolerance while playing sports are promoted.
                                                               jara, and So-      well as between activities. In addition to prior-   dalajara was held for the first time with 70 par-             This camp is a pioneer with unique programs
                                                               togrande, the      itizing outdoor activities, the protocols includ-   ticipants, of which 26 with social difficulties               for children, teenagers, and adults.
                                                               high perfor-       ed working with small groups that did not coin-     were given scholarships while the rest of the at-
                                                              mance football      cide, using own water bottles, turning off water    tendees had the usual fee cut practically in half.            Surprise visit
                                                              campus at the       fountains, and making it mandatory to wear a        This is an initiative of the Real Madrid Founda-              At the end of July, around 200 participants
                                                             European Uni-        mask except when on the football field.             tion in collaboration with the La Caixa social                who attended the Campus Experience in the
26
                         Campus                                                                                                                                  Santander, reconocido por la revista Euromoney como:
                                                                                                                                                                                                                                                      27

                                                                                         Girls’ participation in the Real Madrid Foundation’s
                                                                                                                                                                 Mejor banco de España
                                                                                             campuses is on the up (picture from July 2020).                     y además,
                                                                                                                                                                 Mejor banco del Mundo para PYMES

                                                                    Training session during one of the
                                                                    basketball campuses held in the Real
                                                                    Madrid City (photo from July 2020).

                             Real Madrid City received
                             a visit from a group of play-
                             ers from the club’s women’s
                             football team. The kids had
                             their picture taken with Yo-                                                                                                                Queremos agradecer estos reconocimientos a nuestros
                             hana, Daiane, Peter, Cardo-                                                                                                                 profesionales y clientes, particulares y empresas, por confiar
                             na, Olga, and Samara dur-                                                                                                                   siempre en nosotros. Seguiremos trabajando por el progreso de
                             ing a meeting in which all the                                                                                                              las personas y de las empresas. Porque esa es nuestra misión.
                             coronavirus protection proto-
                             cols were followed. Girls’ par-
                             ticipation in the Real Madrid
                             Foundation’s campuses is on
                             the up and is now over 6% on
                             average.
                                                                                                                                                                         Y también:
                             International success                                                                                                                       ● Mejor banco del Mundo en Diversidad e Inclusión
                             Outside Spain, the Cam-
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                          REAL MADRID FOUNDATION
                             pus Experience program has also consolidat-                     which has an artificial turf football field, sports
                             ed with its commitment to combining sports,                     pavilion, and accommodations for participants.
                             healthy habits, and values during sessions                           This campus has a day camp for five days
                             guided by coaches trained in the specific Re-                   from 9 a.m. to 5 p.m. and an overnight camp
                             al Madrid Foundation methodology. This sum-                     which lasts six days. Both offered two daily
                             mer it was held for the sixth time in Shanghai at               practices, in addition to the experience activi-
                                                                                                                                                   bancosantander.es
                             the Living World Shanghai elementary school,                    ties that complete the educational program.
28
                         Campus                                                                                                                                                                                                           29

                                                                                                                    difficult year for them because of the pan-
                                                                                                                    demic caused by COVID-19. All the infection
                                                                                                                    prevention measures were implemented, like
                                                                                                                    sanitizing hands and shoes, frequent mask
                                                                                                                    changes, sanitizing practice materials, and
                                                                                                                    temperature-taking.
                                                                                                                         The Amanecer Sports Complex and Dorm
                                                                                                                    hosted the sixth adapted basketball campus,
                                                                                                                    in which 40 children with cognitive disabilities
                                                                                                                    enjoyed a week-long multi-sport experience
                                                                                                                    aimed at overcoming their limitations and pro-
                                                                                                                    moting their full inclusion. The program, led by
                                                                                                                    specialised professionals, helps these young
                                                                                                                    people to become more self-reliant and to
                                                                                                                    learn to work on a team at the same time as
                                                                                                                    values like good sportsmanship, respect, and
                                                                                                                    equality between all participants. This year,
                                                                                                                    the adapted basketball campus included             improve the daily lives of beneficiaries with dif-
                                                                                                                    road education designed by the Real Madrid         ferent abilities. It is also applied during the year
                                                                                                                    Foundation Training Area and Gonvarri. It is       in the adapted and inclusive social sports foot-
                                                                                                                    an innovative and pioneering methodology           ball and basketball schools and last season it
                                                                                                                    that combines sports and road education to         was extended to the youngest students.

                                                       Specialized professionals help these children become more
                                                           independent and to work in teams (pictures July 2020).

                         More adapted                                                                                                       Gonvarri Industries, through its
                                                                                                                                            road safety program, Emotional Driving,
                                                                                                                                            collaborate with the social and sports

                         basketball                                                                                                         programs of the Real Madrid Foundation

                                  Hundreds of youth enjoyed the basketball campus
                                   organized by the Foundation in the Real Madrid
                                     City and in the adapted Amanecer Sports
                                      Complex and Dorm in Alcorcón

                                                                   O
REAL MADRID FOUNDATION

                                                                                                                                                                                                                              REAL MADRID FOUNDATION
                                                                               ver 10 days, nearly 200 chil-
                                                                               dren eight to 17 came together
                                                                               in the Real Madrid City pavilion
                                    The campus                                 to practice sport with values in
                                    had six road                               a safe environment. This was a
                                    safety education                much-awaited time together after the previ-
                                    sessions.                       ous months of quarantine and an especially
30
                         Clínics                                                                                                                                                                                                                            31

                         The clinics are                                                                                                                                                               odology, 17 Spanish coaches from the Re-
                                                                                                                                                                                                       al Madrid Foundation travelled to the Unit-
                                                                                                                                                                                                       ed States. The program was carried out fol-

                         back on three                                                                                                                                                                 lowing strict health and prevention measures
                                                                                                                                                                                                       against COVID-19.

                         continents                                                                                                                                                                    Asia
                                                                                                                                                                                                       The clinics program was carried out even in
                                                                                                                                                                                                       the country at the epicenter of the pandemic,
                         This summer, in addition to the                                                                                                                                               China, where the Campus Experience were
                                                                                                                                                                                                       held recently when health conditions allowed.
                         Campus Experience, the Real                                                                                                                                                   On this occasion, in collaboration with local
                                                                                                                                        The clinics in Sweden brought together some 300 children.
                         Madrid Foundation’s clinics in                                                                                                                                                promoter Aibo Sports Development, the clinic
                                                                                                                                                                                                       coaches offered technical improvement ses-
                         Europe, America, and Asia resumed                                                                                          da to California, and in different locations has   sions and a session on integrating the Foun-
                         with the participation of thousands                                                                                        had the support of local partners like Kaptiva     dation’s values in Shandong. More than 60
                         of children eager to restart with a                                                                                        Sports, Avanza Sports, and Eurosoccer/inus-
                                                                                                                                                    ports. A total of 10% of participants were girls
                                                                                                                                                                                                       children were able to improve their technical
                                                                                                                                                                                                       and tactical skills in various intensity sessions.
                         hint of normality in the midst of the                                                                                      in a country with a very high level of women’s     The clinics’ safety protocol was implemented
                         pandemic                                                                                                                   football and where the Real Madrid Founda-         based on quick tests, mask changes, hand,
                                                                                                                                                    tion clinics are very attractive. To ensure the    shoe, and material sanitizing, temperature-

                                T
                                                                                                                                                    application of the Foundation’s specific meth-     taking, and smaller groups for practice.
                                             he clinics visited seven European
                                             countries, the United States, and
                                             China this summer in collabora-
                                             tion with various local partners.
                                             These Foundation programs
                                combine the tactical and technical improve-
                                ment of players through the Real Madrid youth
                                methodology teaching the positive values
                                associated with sports and the philosophy            A girl practices at one of the campuses held in
                                of the Real Madrid Foundation. Apart from           the United States, a country with a high level of
                                the physical and psychological benefits for                                         women’s football.
                                the participants of practicing their favorite
                                sports outside, the proceeds of these high
                                level trainings contribute to the sustainability   ing summer break in Germany, Austria, Bel-
                                of the Foundation’s projects.                      gium, France, Italy, and the United Kingdom
                                                                                   thanks to a new partnership with the operator
                                                  Europe                           Kohfahl Ballstrategien and with Adidas. Like
                                                     In Europe, a total of         at the campuses, strict COVID-19 protection
                                                        6,750 children, most       measures were rolled out.
                                                           from teams, par-             The clinics held in Stockholm, Sweden,
                                                             ticipated in one      which brought together some 300 children
                                                               of the 150 clin-    who already knew how to play football as well
                                                                 ics held dur-     as the technical improvement sessions for
                                                                                   players, included specific programs for goal-
REAL MADRID FOUNDATION

                                                                                   keepers and a training in values through foot-
                                                                                   ball for five local coaches. CoachEvents act-
                                                             A total of 150        ed as partner.
                                                             clinics have
                                                             been held in          America
                                                             six European          The Foundation held a total of 16 clinics in 10
                                                             countries.            states across the United States, from Flori-
32                                                                                                                                                                        33

                         heartwarming news

                                             Ansorena charity
                                             auction to benefit the
                                             Foundation
                                                                          F
                                             The Real Madrid Foundation             or two weeks and online, there was
                                                                                    bidding on one of the 77 lots in-
                                             and the Ansorena auction               cluded in the auction's catalogue,
                                             house competed in a                    most of which were signed and
                                                                                    dedicated by the honorary mem-
                                             charity auction at the       bers Real Madrid had for the occasion.
                                             beginning of November             The list of celebrities included stars
                                                                          from different sports, such as the golfer
                                             called “Art and Sports for   Sergio García, football player Pelé and
                                             the Same Purpose”            the ex-Real Madrid David Beckham, Iker
                                                                          Casillas, and Ronaldo Nazario, the race
                                                                          car drivers Fernando Alonso and Carlos
                                                                          Sainz, tennis players like Nadal, Federer,
                                                                          and Djokovic, the track and field star Usain
                                                                          Bolt and cyclists Induráin and Delgado.
                                                                          Some donors from the world of the arts
                                                                          included the filmmaker José Luis Garci, the
                                                                          actor Richard Gere, musicians such as Ale-
                                                                          jandro Sanz and Julio Iglesias, the flamenco
                                                                          dancer Sara Baras, painters such as Anto-      The Real Madrid Foundation
                                                                          nio López and Rafael Canogar, the sculptor     and Ansorena collaborated on a
REAL MADRID FOUNDATION

                                                                                                                                                              REAL MADRID FOUNDATION
                                                                          Jaume Plensa, as well as photographers         charity auction with support from
                                                                          such as Ouka Lele and Chema Madoz.
                                                                               The proceeds from the auction will        internationally recognized artists
                                                                          go to the Real Madrid Foundation's so-         and athletes
                                                                          cial sports projects in youth correctional
                                                                          facilities and for minors and people with
                                                                          disabilities in Spain.
34
                                                                                                                                                                                                                                                   Contest                  35

                         Arbeloa presents the renewal of the
                         partnership with the Red Cross                                                                                       Would you like
                                                                                                                                              to win this charity

                                                                                            T                                                 sweatshirt ?
                         Real Madrid ambassador Álvaro Arbeloa                                          he goal of Real Madrid Founda-
                                                                                                        tion's association with the Red
                         visited the San Blas temporary shelter                                         Cross is twofold: to develop a
                         in Madrid to confirm the renewal of its                                        sports program for the home-
                                                                                                                                                       Demonstrate that you're a true detective of values and discover the exciting projects
                                                                                                        less and to collaborate, for the
                         partnership with the Red Cross                                     fourth year running, in the Gold Raffle,                   the Real Madrid Foundation is embarking on.
                                                                                            which was held in November and whose
                                                                                            proceeds are partly used to make the proj-
                                                                                            ect sustainable.
                                                                                                 After a brief visit to the center, Álva-     Use this magazine with the location hints          which will help you locate the page where the answer
                                                                                            ro Arbeloa kicked a few balls around with         is. With the first letter of each response form a word, spell out a value worked on in the Real Madrid
                                                                                            two of the beneficiaries of the program and
                                                                                                                                              Foundation's social sports schools.
                                                                                            pointed out that “I’m always proud to part-
                                                                                            ner with the Red Cross and more so in this
                                                                                            Gold Raffle 2020, a year when our support                     Take a picture of the page with your findings and send it to
                                                                                            for each other is more necessary than ever.”                  comunicacion.fundacion@corp.realmadrid.com with the subject line:
                                                                                                 Purchasing tickets for five euros a piece                “MAGAZINE CONTEST”. The prize will be drawn from the winners.
                                                                                            gave people the chance to win cash priz-
                                                                                            es, the past year 2020 a total of 11,700 for
                                                                                            more than 7.5 million euros, and to partici-
                                                                                                                                                 The NGO CESAL is a local partner of the Real Madrid Foundation in this country: ______.
                                                                                            pate in a raffle of charity trips to learn more       During the lockdown, sports training was ______.
                                                                                            about Red Cross projects.
                                                                                                                                                  In the Ansorena charity auction, the king of clay that practices this sport took part: ______.

                                                                                                                                                  In Europe, 150 clinics were held this summer in Germany, Austria, Belgium, France,
                          First Online Charity Chess Festival                                    the part of chess24.com, chess               the United Kingdom and _____.
                                                                                                 players David Martínez and
                          Famous football and chess           chess players of the stature       Pepe Cuenca rounded off the                      The Quinta del Buitre was formed by Butragueño, Pardeza, Sanchís, Michel and Martín _______.
                          players came together in a          of world champion Magnus           event with their participation and
                          12-hour consecutive online chess    Carlsen, grandmasters Teymur       commentary. Mexico was the                       The Real Madrid Foundation and ConecTEA project is aimed at children with ______.
                          marathon organized by chess24.      Rajabov and Srinath Narayanan,     stage for the women's challenge,
                          com, which had over 10,000          Spain's number one Paco Vallejo,   which brought together more                     Football and chess players took part in a chess charity marathon that lasted ______ hours.
                          views. The international festival   Spanish champions David Anton      than 300 players simultaneously,
                                                                                                                                                  The beneficiaries of the school in Battambang have ___________ difficulties.
                          drew hundreds of participants       and Sabrina Vega, and Spanish      a major success in terms of
                          and was held to benefit the Real    international Iván Salgado. On     attendance.                                     The Foundation's social sports schools in Spain started progressively this season in the month of: _______.
                          Madrid Foundation's inclusion
                          projects. The proceeds from the                                                                                          The beneficiaries of the projects in Africa also receive training in health, hygiene, and _________.
                          charity auction held at the same
                          time on the Catawiki platform
                          also went to those projects.
                          Real Madrid players Arbeloa and
                          Solari, accompanied by Dr. Niko
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                                                                                                                                                                                                                                                                REAL MADRID FOUNDATION
                          Mihic, Real Madrid’s director of
                          medical services, and Esteban                                                                                                                                                                                8                   10
                                                                                                                                                      1                                                                    7                       9
                          Granero, another ex-Real                                                                                                             2                       4          5          6
                                                                                                                                                                           3
                          Madrid player and major chess
                          fan, added to the day with their
                          participation. The event featured
36
                         Board of Trustees                                                                                               37

                         Florentino Pérez
                         presided over the
                         virtual meeting of the
                         Board of Trustees
                         of the Real Madrid
                         At the meeting, the activity for the
                         2019-2020 season was approved
                         and the 2020-2021 action plan was
                         greenlighted, which will give continuity to
                         the Real Madrid Foundation's projects

                         A
                                      t its online meeting, the Real      that might arise for health reasons and that
                                      Madrid Foundation’s Board of        could affect the in-person activities due to
                                      Trustees approved the institu-      the COVID-19 pandemic.
                                      tion's activity during the 2019-        The new plan includes a notable push
REAL MADRID FOUNDATION

                                                                                                                             REAL MADRID FOUNDATION
                                      2020 season. It was undertak-       in digital conversion and the use of online
                         en in more than 90 countries and served          tools as well as an increase in initiatives that
                         more than 85,000 beneficiaries through dif-      guarantee the sustainability of all the lines
                         ferent lines of work. It also rubberstamped      to serve vulnerable groups inside and out-
                         the 2020-2021 action plan to ensure the          side Spain, working with major NGOs and
                         continuity of all the projects from the previ-   multiplying the initiatives that promote sol-
                         ous season, keeping in mind the limitations      idarity.
1960-1970
38
                           Historical heritage                                                                                                                                                                                                                                      39

                                                                                                                                                   A renewed and strong
                                                                                                                                                   Real Madrid imposed
                                                                                                                                                   its hegemony in

                           A 34 Liga reign
                                                                                                                                                   Spain again, creating                                                                                Ferenc Puskás
                                                                                                                                                   the basis for a new
                                                                                                                                                   winning team. In this
                                                                                                                                                   decade it managed
                                                                                                                                                   to win eight Liga
                                                                                                                                                    championships,
                                                                                                                                                    five of which were
                           Since the Liga championship was                                                                                          consecutive, besides
                                                                                                                                                    a duel Liga-Copa del
                           created in 1929, Real Madrid is the                                                                                      Rey win in 1961-62.                Seasons: 1960-61, 1961-1962,1962-1963, 1963-1964,
                                                                                                                                                                                          1964-1965,1966-1967, 1967-1968, 1968-1969
                                                                                                                                                                                                                                                       Amancio
                           absolute leader in the competition’s
                           history

                             1930-1940                                                                                                                                             1970-1980
                                                                                                                                                                                                                                       Real Madrid faced its first
                          Real Madrid won its first Liga in the fourth                                                                                                                                                                 season after Gento leaving
                          year of the tournament in a tough battle                                                                                                                                                                     with the best possible
                          with Athletic of Bilbao. The best defenders                                                                                                                                                                  result. It managed to add
                          in the world, made up of the signings of                                                                               Santillana                                                                            six more Ligas to its list of
                          Ricardo Zamora, Ciriaco and Quincoces,                                                                                                     Juanito                                                           honors.
                          opened the season for a Madrid that                                                                                                                                                                          The club’s success on the
                          started the decade with four titles, two                                                                                                                                                                     field and the sixth Liga
                          Ligas (1931-32, 1932-33) and two in the                                                                                                                                                                       championship win were
                                                                                                                             Ricardo Zamora
                          Copa Cup (1933-34, 1935-36). The seed of                                                                                                                                                                      marked by the death of
                           a winning Madrid was planted, cut short                                                                                                                                                                      Santiago Bernabéu on
                                                                                      Seasons: 1931-1932, 1932-1933
                           by the outbreak of the Spanish Civil War.                                                                                                                                                                    June 2, 1978. Luis de
                                                                                                                                                                                                                                        Carlos succeeded him as
                                                                                                                                                                                                                                        president.
                                                                                                                                               Günter Netzer                                 Seasons: 1971-1972, 1974-1975,
                                                                         1950-1960                                                                                                     1975-1976, 1977-1978, 1978-1979, 1979-1980
                                                                                                                                                              Vicente del Bosque

                                                                                                                                                     1980-1990
                         Alfredo Di Stéfano                                                                                                       A brilliant generation
                                                                                                                                                  of young players
                                                                                                                                                  stood center stage in
                                                                                                                                                  the 80s. “La Quinta
                                                                                                                                                  del Buitre,” made up
                                                                                                                                                  of Pardeza, Sanchís,
                                                                                                              Seasons: 1953-1954, 1954-1955,      Michel, Martín
REAL MADRID FOUNDATION

                                                                                                                                                                                                                                                                        REAL MADRID FOUNDATION
                                                                                                                  1956-1957, 1957-1958
                                                                                                                                                  Vázquez, and led by
                                                                                                                                                  Butragueño, made
                                                                                                                                                  Real Madrid one of
                                                                                                                                                  the best teams in                                                                               Emilio Butragueño
                                  Paco Gento                         Stars key to bringing Madrid to the top of the game, like
                                                                     Di Stéfano and Gento, were signed. The third Liga title                      history, winning five                          Seasons: 1985-1986,1986-1987, 1987-1988,
                                                                     came to the club 21 years later. Real Madrid managed to be                    consecutive Liga titles.                                1988-1989, 1989-1990

                                                                     proclaimed “King of Kings,” becoming the most successful
                                                                     club in Europe with five consecutive Cups.
40                               1990-2000                                                                                                                                                                          41

                              The arrival of Fabio
                              Capello to the white                                                                                    Chendo
                              team brought with it a
                              profound renewal of the
                              line-up. The signings
                              of Suker, Mijatovic,
                              Roberto Carlos, Raúl,
                              Hierro, and Redondo
                                                                                                                                      Amavisca
                              led Madrid to win the
                              championship again.
                               The club closed the
                               decade with two new
                               Liga titles.
                                                                       Seasons: 1994-1995, 1996-1997

                                                                                                                                   Michael Laudrup

                                                           2000-2010
                                                                                                                           The century started
Zinedine Zidane
                                         Ronaldo Nazario                                                                   with changes in the
                                                                                                                           presidency. With
                                                                                                                           Florentino Pérez at
                                                                                                                           the helm, the club
                                                                                                                           started a policy of
                                                                                                                           major signings that
                                                                                                                            brought in the day’s
                                                                                                                            best players like Figo,
                         Iker Casillas                                                                                      Zidane, Beckham, and
                                                                                                                            Ronaldo. The white
                                                                                                                            team walked away with
                                         Raúl González                                                                      the first Liga title of the
                                                                             Seasons: 2000-2001, 2002-2003,                 21st century.
                                                                                 2006-2007, 2007-2008

                                2010-2020                                                                           The Real Madrid is living
                                                                                                                    its best economic, social,
                                                                                                                    and athletic life. The club
                                                                                                                    imposes its hegemony in
                                                                                                                     Europe. 2020 has been
                                                                                                                     an atypical year due to
                                                                                                                     the emergence of the
                                                                                                                                                          Somos Innovación
                                                                                                                     coronavirus pandemic.                  Responsable
                                                                                                                     Real Madrid has known
REAL MADRID FOUNDATION

                                                                                                                                                                                                        REAL MADRID FOUNDATION
                                                                                                                     how to cope with the                       Más de 2.000
                                                                                                                     situation and won its 34
                                                                                                                                               th
                                                                                                                                                           empleados, dos fábricas
                                                                                                                      title, keeping it the most          y un centro de I+D avalan
                                                                                                                      successful team
                                                                                                                      in the competition’s
                                                                                                                                                            nuestro compromiso        Eva Maria López
                                                                                                                      history.                                   con España
                                                                                                              Seasons: 2011-2012, 2016-2017, 2019-2020
42
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