A Stronger Partnership to Support SCOUTING - Greater Hudson Valley Council Council
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A Stronger Partnership to Support SCOUTING
Greater Hudson Valley Council
Council
Greater Hudson Valley Council Popcorn Team ➢Patty Carter – Council Popcorn Kernel ➢Jon Whitaker – Development Director/Popcorn Staff Adviser ➢Betheny Mills – Development Director ➢Steve Martin – CAMPMASTERS Sales Representative
HIGHEST QUALITY PROGRAM WITH A TRUSTED PARTNER • LEADER IN POPCORN MANUFACTURING • family owned and operated for over 75 years • our popcorn is American grown, harvested and manufactured • commitment to delivering best-in-class customer service • consistent, accurate and on-time order fulfillment • technology is leveraged to meet your needs vs. leveraging corporate desires • ROBUST PROGRAM PROVIDER • Supporting BSA Councils nationally for over 17 years • innovative sales & marketing approach • designed to maximize Scouting’s sales profits • focus on service at the Council and Unit level • MORE THAN JUST A BSA-APPROVED VENDOR • valued partnership with the Scouts through our family and our business • consistent in our approach which builds long-term confidence and reliability • year over year financial investment in program improvements and product development • program provided is the result of applied inputs from Councils, Units and Scouts nation-wide
WHY THE CHANGE?: IMPROVE SEVERAL PROGRAM FACTORS • Better tasting products, more lower priced options, to increase Scout Family confidence in the sale • Needed to support a higher NET return to Scouting • Leverage historical results to improve both Unit and Council support • Address gaps in how vendors addressed 2020 challenges having direct impact on support and results • Improve support tools providing ease of use for ALL Units collectively • Superior products in improved packaging with flexible program options • 70% Return to Scouting is more than a marketing slogan. (70.8% in 2021) • CM supported Councils have led the nation in sales over past several years • No reduction in product options or removal of products that are central to the sale • Technology is leveraged to accentuate efficiencies not drive singular approaches • Comprehensive marketing & communication support tools for all stakeholders • Our program is result of direct feedback from Units & Councils, simplifying your process to achieve your goals to fund Scouting & Scouting Adventures!
MORE SALES IN 2021
Here’s how we get there together
PROGRAM VALUE ADDS
• Free shipping for all online orders LEVERAGED TECHNOLOGY IN A HYBRID ENVIRONMENT
• Improved sales resources • Easy to use optional sales app for Scouts
• Digital training for Scouts • Simplified interface for tracking take order,
and their families show n’ sell and online orders
• Pre-written advertising materials • Streamlined self-registration process for every Scout
to engage your community • Improved customer-facing online ordering process
• Support for the Scout family to
save time and increase participation
FINANCIAL RETURN
• Highest sales percentage returned to Scouting
• Incentive rewards to boost per Scout sales goals
PRODUCT MIX • Scholarship Replacement for eligible Scouts
• Full control over product mix offered • Take payments anywhere with 2 free CC readers
• 22 total product options available with money deposited directly into Unit accounts
• more $20, $15 and $10 priced options • Simplified Sale Reconciliation between Council
• Best variety and the delicious taste consumers prefer and Units
• Over 70% returned to Scouting on traditional sale
THE CAMPMASTERS EXPERIENCE
• Highest Quality Products with a wider range of options that have IMPACT
• Leader in product and packaging innovation to help Scouts be more successful
• Research scored CAMPMASTERS the highest in Cheese, Chocolate, Caramel and Microwave flavors
• 8 products available at $20 and below – a clear winner with Units and Consumers!
• Strategic packaging for RTE in tins and bags to present value to consumers and maximize sales
• Council selected full range of Microwave products to support options, value and overall retail sales
• Sales Promotion Materials, Rewards and Training Support Included!
• Council-specific printed product order form with prize information included
• CAMPMASTERS High Achievers Program to recognize $3,000 sellers
• Hands on training support, our recommended approach has proven +15% impact
• Marketing materials available on our website for download and customization
• Customer and Sales Support through the entire year
• Webinars and recorded how-to videos support Unit-level marketing approaches and Admin practices
• 100% product quality guarantee, whether initiated by Council, Unit or Consumer
• Highly Functional Technology Platform Simplifies Online Sales and Sales Administration
• SOME Units prefer more technology, but MOST prefer an easier to use system.
• One ordering system for Council, Units, and Scouts with user defined roles and rights
• Online Sales include shipping at the provided consumer retail price – no add on costs!
• Scout Sales App and digital sales capability built in as an option, not a requirement
• Credit Card Reader partnership providing readers to all Units with funds going directly to their bank
SELL YOUR WAY TO REACH YOUR GOALS
• CAMPMASTERS Supports both Traditional & Online Sales
• Show and Sell remains as a prolific impact factor to overall sales success
• Units conducting S&S in 2020 sold 3x more than Units opting out of this approach
• Units employed safe and innovative approaches to meet their needs and address local challenges
• Take Order Sales remain the most profitable on a per capita basis
• 2020 results showed an increase in this sales approach weighted to results primarily due to COVID
• Be creative in conducting sales to operate safely and maximize coverage
• The single best way to generate cross-marketing awareness of Scouting in local areas
• Online Sales grew by 250% in 2020, driven by sales approach migration, however it didn’t replace
traditional sales dollars
• Remains a great way to achieve support from friends and family outside local area
• Shipping is included in the consumer’s retail pricing for their chosen level of support
• Average online sale for 2019 & 2020 was over $35 per transaction!
• CAMPMASTERS promotes Units selling how they know best
• You CAN conduct an effective Show and Sell
• You CAN increase Take Order sales, even to the point of replacing other sales approaches
• You CAN benefit from increased Online Sales, they will not however replace other sales totals
BE CREATIVE, BE SUPPORTIVE, AND FOCUS ON TOTAL PARTICIPATION
Greater Hudson Valley Council 2021 Product Line-up • Download the flyer today: ghvbsa.org/popcorn
Greater Hudson Valley Council
2021 Product Lineup
Chocolatey Treasures Tin* Premium Tin* 3 Way Cheesy-Cheese Chocolatey Drizzled
Tin Caramel Corn Tin*
$60 $45 $35 $25
Chocolatey Caramel Corn Chocolatey Caramel Corn Yellow Cheddar Popcorn Caramel Corn with
Chocolatey Pretzels Sweet & Salty Kettle Corn White Cheddar Popcorn Chocolatey Drizzle
White Frosted Pretzels Butter Toffee Caramel Corn Cheesy Salsa Popcorn 15 oz
Chocolatey Peanut Brittle Bites 31 oz 15 oz 100%
58 oz Quality
Guarantee
* All chocolate items available for ordering after 9/30
Greater Hudson Valley Council
2021 Product Lineup
Supreme Caramel Cinnamon Crunch Trail Mix Bag White Cheddar Sea Salt Purple 14 Pack Extra Butter
Corn Tin Tin Cheese Tin Popcorn Bag Roasted Summer Corn
$25 $20 $20 $15 $15 Microwave Popcorn
Lightly Sweet Peanuts, Raisins, White Cheddar $15
Caramel Corn with Light & Crispy Sea Salt
Cinnamon Caramel Dried Cranberries, Cheese Popcorn If you like BUTTERY
Almonds, Pecans & Popcorn w/antioxidants, Corn on the Cob,
Cashews Corn Almonds, Cashews, 5 oz virtually no hulls you’ll LOVE this Popcorn!
20 oz 13 oz Chocolate Candies 2.5 oz
16 oz
100%
Quality
GuaranteeGreater Hudson Valley 2021 Product Lineup
22 Pack Movie Theater 12 Pack Kettle Corn 6 Pack Butter Purple Popping Caramel Corn
Butter Microwave Microwave Microwave Corn Jar Bag
$25 $15 $10 $12 $10
#1 Consumer flavor Sweet & Salty Rich Butter Flavor Virtually Hull-less, Gourmet Caramel Corn
52 oz 30 oz 15 oz Industry leading 8 oz
packaging innovation
• 15 Total Items available for the 2021 Sale!
30 oz
• 8 of 15 Items at $20 and below
• 12 Items will be available for Show and Sell Military 100%
• 8 of 12 at $20 and below Quality
Donation Guarante
$50 / $30 e
• All Show and Sell items are part of Take OrderFLEXIBILITY FOR UNITS
One ordering platform for Units and Scouts for ease of use
• Units can sell via THEIR preferred approach
• Store-front, door to door, online
• Able to accept cash, checks and even credit cards
• Credit Card processing through PayAnywhere
• 2 Free readers for ALL registered Units
• Low 2.69% processing fees for reader transactions
• Money goes directly to Unit bank accounts
• Not limited to popcorn sales!
• Direct link to prize ordering from the dashboard
• Improved sale reconciliation with Council
• Council invoices Units directly, no confusion on payments
or commissions earned
• Full real-time visibility on all sales transactions in systemREWARDING EFFORT AND EARNING COMMISSIONS • Councils establish Unit Commission levels to meet budgetary goals for all involved. Units collect the money from sales directly and typically pay the Council for product as invoiced through them. PRIZES In the recent past other Council Prize Programs start at $300 in sales, and we understand that is now rising to $500. Your Council will support a more traditional approach to promote higher sales and reward your Scouts. • 57% of selling Scouts sell less than $350. • 57% more Scouts earning a reward for equal participation effort within their Units equals more happy satisfied Scouts. • CAMPMASTERS High Achievers Program compliments the Council Prize Program as it is on top of the Council Program – and provided at no cost to your Council! KEY: Making sure we are rewarding the effort of more Scouts, not just the highest selling Scouts, to motivate continued participation in the popcorn program.
2021 Prize Program
➢ Unit orders through
CAMPMASTERS
system
➢ Ships directly to the unit
leader
➢ Prize Flyer available at:
➢ ghvbsa.org/popcorn2021 Prize Program
➢ Unit orders through
CAMPMASTERS system
➢ Ships directly to the unit
leader
➢ Prize Flyer available at:
➢ ghvbsa.org/popcornHIGH ACHIEVERS PROGRAM
Motivating Continued Scout Success
$3,000 Sales Achievement – Choose from the
Outdoor Camping Package OR Visa Debit Card
2-Person Tent, 6 in 1 Grilling Tool w/case,
Hammock, Cooler Chair Backpack, 2 Burner
Camp Stove, Bluetooth Speaker w/Powerbank &
Lantern
Visa Debit Card for 5% of total sales. Example:
$3,000 = $150 debit card. Debit card will be
rounded to nearest $10.
Note: Above example represents 2020 High Achiever Package. 2021 physical component will be similar
ABOVE AND BEYOND THE COUNCIL PRIZE PROGRAM!SCHOLARSHIP SCOUTS
CAMP MASTERS Scholarship Replacement Program
ANYONE?
First and foremost – existing Scout Scholarships remain intact in
alignment with that program under those rules
All Scholarship Scouts selling within your Council receive a one-time special
dispensation choice:
• They can participate under the High Achievers Program like other non-scholarship Scouts; or
• They can receive 6% via Visa Gift card on all campaign-year sales for as long as they participate and the
Scholarship Replacement Program is offered.
• CAMPMASTERS will work with Council to identify affected Scouts and ensure proper communication of
the program as long as in place.Popcorn Unit
Commission
• 30% Base Commission for
Show & Sell, Take Order,
Online
• Extra 2% when you attend
May 25th Kick-Off
• Extra 2% when you fill out
the Popcorn Commitment
Form (available at
ghvbsa.org/popcorn)
• Extra 1% when you attend
one of the three summer
popcorn seminarsIN CLOSING: WE’RE HERE FOR YOU
TRUE PARTNERSHIP FOR YOUR CAMPAIGN 2021
• Customized Council Program & Products
• Operate under Council leadership, it’s YOUR Sale
• Flexible options established to meet individual
Council needs for their Units
IMPROVED PRODUCTS FOR MORE SALES
• Wider product options with better retails
• Packaging that supports value of support
SIMPLIFIED APPROACH WITH STRONGER RESULTS
• Technology that compliments not restricts
• Support for all sales approaches with tools and
training affecting sales success
• Truly provides 70% back to LOCAL Scouting
SUPPORT, AND SERVICE
• Impactful support tools, webinars, how-to videos
& training to impact YOUR success
• Supportive Customer Service and Sales support
year-round for stakeholders & consumersSIMPLIFIED UNIT SALES ADMIN
Step 1 - Commit
to sale/update
contact info
Place Unit S&S Order
Step 2 – Setup
Scouts/send Scout
sign-on link
Place Unit Take OrderSIMPLIFIED UNIT ORDERING Must be
entered in
container
quantities.
System will
round to full
cases when
Click Save when finished with required.
order.SCOUT-LEVEL SIMPLIFIED ACCOUNT
Under “Links”
Scout can VIEW customer online orders
Scout can enter TAKE ORDERS**
**Scouts are not required to enter Take Orders in the system. They can still turn in their TAKE ORDER
FORM to the Unit Leader and the UNIT LEADER will enter these orders for the Scout.Type
ordering.campmasters.org
• Scouts must be registered in
system
• Immediate visibility for Scout
and Unit Sales Scout Email
Password for Account
• Orders processed flow directly
to Unit’s account under Scout
Sales
• Reduces paperwork Get more detailed information on your Scout
• Able to mark whether paid Account at
www.campmasters.org/how-to-order-popcorn
and/or delivered where you can download scout setup
instructions under the Unit Leader heading
• SaaS service model without
need for a third-party program
to be downloaded/maintainedKey Dates to Remember: • Link to register & Unit Kernel Guide: Jun. 1 • Show & Sell System opens on Aug. 1 Unit orders are due: Aug. 7 at 8:00 pm Order pick-up is: Aug. 28, Location and Time TBD • Take Orders Take orders begin: Sept. 1 Take orders end: Oct. 24 Unit orders due: Oct. 24 at 5:00 pm Order pick-up is: Nov. 13, Location and Time TBD. Full payment is due at pick-up
Key Dates to Remember: Popcorn Seminars • June 17th, 7:30PM – via Zoom • July 15th, 7:30PM – via Zoom • August 19th, 7:30PM – via Zoom • Go to ghvbsa.org/popcorn to register • Units that attend will receive an extra 1% in commission
GHV Council Popcorn Contact Info: • Jon Whitaker & Betheny Mills, GHV Staff: ghv.popcorn@scouting.org • Patty Carter, Council Kernel: pcarter3@hvc.rr.com • Steve Martin, CAMPMASTERS Stevemartin@ramseypopcorn.com
THANK YOU! Campmasters.org Ghvbsa.org/popcorn
Questions? Campmasters.org Ghvbsa.org/popcorn
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