A SUSTAINABLE LEGACY - Made in Sweden. Designed for the world - Kasthall
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A SUSTAINABLE LEGACY Made in Sweden. Designed for the world.
CRAFTSMANSHIP
FOR GENERATIONS
Kasthall is no ordinary rug manufacturer. We have created rugs and textile flooring with the
utmost care since 1889. Timeless design and a tradition of everyday craft produces a quality that
lasts a lifetime, if not longer. Longevity defines the ethos behind our company. It helps us ensure
that our brand image is treated with the same care that we give our design and craftmanship.
A SUSTAINABLE PERSPECTIVE
Sustainability is rooted in our history. It was
there when we started and continues in our
work today. It is how we view the world and
how we develop. It is evident in the way we
approach design and craft and how we consider
our impact on people and planet. It is part of
our ambition to contribute to positive change
for a sustainable future.
2
A SUSTAINABLE LEGACY
From its beginnings in Kinna in 1889 to the internationally recognised brand it is today, Kasthall is
represented in over thirty countries and has sustainability and craft as its hallmark.
Entrepreneur and innovator, Ludvig Andersson, WHERE THE KASTHALL STORY BEGUN
started his rug factory in an old weaving mill in 1889 – Ludvig Andersson’s Rugs was founded in
Kinnahult, Sweden. It wasn’t until ten years later, Kinnahult, Örby in an old weaving mill.
when the company moved to the neighbouring
town of Kinna, that they first had electricity. 1895 – A spinning factory was built at the Kasthall
Soon after the company started to be recognised site in Kinna but burnt down in 1896. By 1897 the
for its design and quality. The highly creative construction of a new factory on the same spot was
environment attracted some of the most prominent already underway.
designers of the time, including Ingrid Dessau,
Viola Gråsten and Astrid Sampe. Today the main 1901 – The whole company moved to a new factory at
offices and factory are still located in Kinna, in the Kasthall and the address for Ludvig Andersson’s Rugs
same place that the Kasthall story began. As well as became “Kasthall Kina”. It wasn’t until much later that
giving us full control over quality and sustainability, the name became ”Kasthall’s Rugs”.
our location is a symbol of our commitment to the
local area and of our philosophy of continuity and
sustainability that characterises everything we do.
3
TIMELESS DESIGN
– made to be loved for generations
Kasthall designs and develops quality rugs with timeless design. A Kasthall rug is both of its time and
never outdated and rarely gets worn out.
The combination of design, craftsmanship and SOME OF OUR DESIGN
robust materials produces rugs that are made to be COLLABORATORS:
used and loved over and over again, changing homes, Ilse Crawford, Jean Marie Massaud, Jonas Bohlin,
owners and environments. This objective has always Thomas Sandell, Björn Dahlström, Paola Navone,
been obvious to us as it is a way to show respect Claesson Koivisto Rune, Lara Bohinc.
to those who created and invested in the crafting
of each rug. The idea of circular production and
consumption is very topical and relevant and fits
well with our way of working, our collections and
our sustainability work.
FACTS:
1950s – Kasthall's first design department
1954 – Ingrid Dessau becomes Kasthall’s first Head
of Design. We continue to cherish and be inspired
by her distinctive patterns and heritage today.
1987 – Gunilla Lagerberg Ullberg is recruited as Head
of Design and Creative Director. Gunilla designed
such timeless classics as Häggå, Moss and Fogg,
which laid the foundations of our portfolio and are “We are both humbled and proud that our predecessors’
still in production today. design heritage and sound knowledge is still evident today.
2016 – Kasthall Design Studio is launched
2018 – Kasthall wins the Elle Decoration award for the
Many of these rugs are so timeless that they work well in
modern rag rug, Harvest. Developed by our designer, any modern home.”
Ellinor Eliasson, the rug is woven using residual yarn.
4
CRAFTSMANSHIP
– knowledge that should be protected and advanced
Having an idea is easy but realising your vision with sustainability in mind requires will, perseverance
and a deep understanding of every step in the process.
Design is not just about how something looks and LONG-TERM SUSTAINABILITY
feels, it’s about how it was made and the craft and Our ambition to protect both quality and conditions
knowledge behind it. You feel this knowledge in the over generations has become the way we view our
walls around us and in the hands of our employees. entire production. It is the backbone of the tireless
It is something we cultivated when we started in sustainability work we carry out every day.
1889 and it has been passed down by every generation Kasthall’s goal is to grow with a long-term perspective
at Kasthall. Craft needs a respect for tradition but that considers the present as well as a future we can
also requires courage. By continually advancing know- all enjoy. That’s why our sustainability strategy is built
ledge and ideas, we will always be able to develop. on clear goals based on life-cycle analysis. This helps
us focus on the aspects that will make the most
ACTING GLOBALLY, FROM KINNA difference. Sustainability for us is about being strategic
It’s impossible to ignore the future and how we want and purposeful. But this is no one-off project.
it to be. The textile industry, which we are a part of, We ensure the same commitment permeates through
has had a historically heavy impact on the planet, the entire company and reaches every part of our
which continues today. Our solution to many of the work. Integrating sustainability into everything we
challenges common to our industry is actually quite do means our work is never done and our long-term
simple – to remain in the same location we have perspective ensures we see real results.
always been. A long and complex supply chain, which
often exemplifies today’s global textile industry,
makes it hard to control impacts on both people and Kasthall’s vision of sustainable development is based on
planet. Therefore, our strategy, and the obvious choice, The Brundtland Commission’s definition established at the
is to keep production in Sweden under our own roof. end of the 80s: “Sustainable development is development
As well as giving us control, this offers a unique that meets the needs of the present without compromising
opportunity to foster creative partnerships between the ability of future generations to meet their own needs.”
our designers, product developers and artisans.
5
EVERYDAY SUSTAINABLE
development at Kasthall
What does perspective, vision and intention really mean, both for our customers' daily lives and for the
wider the world? If we are to see results from our sustainability work, we must have an overview of our
system, our production and our actions, and take responsibility at every stage.
A MORE SUSTAINABLE EVERY DAY, TAKING CARE OF OUR COLLEAGUES
CREATED FOR YOU COMES FIRST
We have unique customers with unique needs. You can’t produce quality rugs or drive forward a
That’s why we produce to order so our rugs are serious sustainability strategy without employees
always made specially for you. With control over who are engaged, knowledgeable and who feel happy
the whole production process, from the yarn to at work. Our employees, with their craftsmanship,
the finished rug, together with our customers competence and commitment, are our most im-
we have fostered the perfect conditions for a portant assets. They are essential for our long-term
more sustainable everyday life. At home, in the development and they enable us to become a more
office and throughout shared spaces. For us, sustainable company. That’s why a crucial part of
a sustainable every day also means designing our sustainability work is to provide the right working
for spaces that inspire better communication environment so that everyone feels happy, so that
and wellbeing. That’s why it’s vital that together they can develop and so that they can deliver.
with our partners, we take responsibility for
the people who work with us. Those people
who make everything we do possible.
6
OUR GLOBAL
responsibilities start in Kinna
Every Kasthall rug is produced in our factory in Kinna, which is located in the same place as it has always
been and is directly connected to our head office. This is where we refine the yarn from the best materials,
into high-quality rugs. Our location and proximity to our subcontractors is a great benefit in terms of
sustainability but also an important part of our business plan as a whole. Keeping everything close by gives
direct results and enables us to take greater care and make continual improvements.
THE SUPPLY CHAIN The value of having our production and many of
A common and key step in production within our our suppliers close by can’t be underestimated from
industry is shipping between continents. But for us a sustainability perspective. However, not everything
it’s important to source locally. Within just a few can be sourced nearby. Even though most of our
kilometres of our factory you can find the dyeing suppliers and a large proportion of our raw materials
house. This gives us the opportunity to have short come from Europe, most of our wool comes from
lead times and only dye the exact amount we need, New Zealand. That’s where the highest quality raw
reducing over production and unnecessary transport. wool is produced and is specially selected to meet
the requirements of our quality checks. Because
Continuity and partnership are both important this wool has a unique brightness, it doesn’t usually
to us. We have had long partnerships with many need to be bleached before dyeing, which gives the
of our suppliers, some for over 30 years. Through environmental benefit of reduced water and chemical
these long partnerships we are able to have a consumption. We always try to see the big picture,
common sustainability agenda that focuses on incorporating both environmental aspects and quality
both production and transport. in our sustainability strategy.
7
SUSTAINABLE DESIGN
by Kasthall
Our approach to designing for a sustainable everyday life means appealing to the senses and satisfying
today’s needs without compromising the conditions of future generations.
Sustainable design means quality craftsmanship and MADE FOR YOU
timelessness. We see proof of this every day. Like the From the moment we order the yarn, we know who
rugs from our early collections that can still suit and the rug is being made for. This is a sustainability
enhance the modern home. Sustainable design is strategy employed to prevent over production.
also about taking care of the things we already have. All of our rugs are also signed by the maker on one
That’s why we’ve spent years ensuring we create of Kasthall’s distinctive leather tags. The Kasthall
minimum waste and that we take responsibility for design studio also gives us the possibility to offer
what we do create. Many of our rugs, including the unique solutions for each customer.
award-winning Harvest and its tufted sibling, Flourish, By providing a design consultancy service at the
are made using residual yarn from our own production. time of ordering, customers get a completely
This is the result of strategic sustainability work done unique and personalised rug.
in symbiosis with the design process.
8
GENUINE MATERIALS
We choose our materials with the greatest care. This means high requirements for appearance, durability,
fire resistance and sustainability. That’s why our woven and hand tufted rugs are almost always made of
natural materials in the form of the best wool and flax we can find.
WOOL use is relatively coarse and has a thickness that makes
The largest proportion of the wool we use comes our rugs durable, dirt-repellent and fire-resistant.
from New Zealand and the rest from Europe. With
a unique whiteness, it is perfect for producing bright We test and evaluate our rugs against existing quality
and sophisticated shades. The natural bright colour standards and use a third-party expert for environ-
means that we don’t need to bleach our yarn, but mental standard evaluations. For us it is not only a
we can use it straight away. Because it also has the given but also a business priority, to be able to clearly
perfect qualities for absorbing colour, the dyeing verify our quality requirements.
process is also much simpler.
We work actively with quality assurance and believe
FLAX in continuous improvement. Every complaint is
Flax is a natural fibre and we use only high-quality followed up, from a small dissatisfaction to internal
European varieties. The yarn we use has long fibres and external complaints. The goal is always to identify
and its high gloss gives a beautiful lustre once dyed. the root cause and then put in place measures where
We source our flax from Normandy where it is natu- they are most needed.
rally harvested with respect for nature. For example,
the flax is left in the field to break down, a process by MADE FOR A LONG LIFE
which the fibres are extracted from the plant. So, the Time and time again studies show that the most
sun and rain do the work instead of chemicals, which effective action for the environment is to use and
would also require five times the amount of water. care for that which we already have. With timeless
design, conscious material choices and high-class
QUALITY THAT LASTS craftsmanship, we make rugs that can be used and
The raw materials in our rugs are carefully selected to loved for decades, then reused and loved again.
withstand tough conditions. The wool yarn that we A natural part of a circular and sustainable life.
9
SUSTAINABILITY GOVERNANCE
for results driven ambitions
We have faith in the future and believe that a visionary commitment is at the heart of sustainability work, KASTHALL WILL FOCUS ON THE FOLLOWING GOALS:
but sometimes we need to be a little more concrete. By regularly reporting both our starting points and
results we can see what is working and what needs adjusting. This also gives us something we can show and
HÅLLBAR BEKÄMPA KLIMAT-
KONSUMTION OCH FÖRÄNDRINGARNA
PRODUKTION
Responsible consumption Partnerships for
transparency towards our stakeholders is important for gaining the trust of the outside world. and production Climate Action the goals
SUSTAINABILITY GOALS KASTHALL AND THE SUSTAINABLE MILESTONES 2020:
AND STRATEGY DEVELOPMENT GOALS (SDGs) • Established and implemented a long-term sustainability strategy
Kasthall’s sustainability strategy is based on studies The UN SDGs provide a vision towards 2030 and a • Identified baseline years for Greenhouse Gas Protocol (GHG protocol) scope 1 & 2
of our own, and related industries’, life-cycle analysis. sustainable future. The goals have been described as • Launch Flourish, a tufted rug made from Leftover yarn from our own production
We have also carried out our own materiality “the most ambitious agenda for sustainable develop- • Joined STICA (The Swedish Textile Initiative for Climate Action) & Texchain3
analysis, which has helped us to navigate different ment that the world’s countries have ever adopted”.
stakeholders’ expectations, risks and opportunities. After mapping our sustainability strategy against the COLLABORATIONS AND PARTNERS
Through materiality analysis we have identified five SDGs, we selected three goals to work actively with. Kasthall is in many ways, a small company. We neither can, nor want to make the
focus areas. During spring 2021 we will formulate These goals are directly related to the areas where we sustainability journey alone. We like partnerships and to be part of something bigger.
long-term goals, measures and action plans for each have the greatest impact and where we can have the We achieve the best results through collaboration with our suppliers and other stake-
focus area. most effect. holders such as NGOs and even our competitors.
OUR FOCUS AREAS ARE: The 17 Sustainable Development Goals exist to address
• CO2 emissions the global challenges we face by 2030, including poverty,
• Responsibility in the supply chain inequality, climate, environmental degradation, prosperity,
• Sustainable materials/processes and peace and justice.
• Circular business model
• Circular material flows and
resource efficient processes
10KEY FIGURES SUSTAINABILITY 2020
RESULTS FOR GREENHOUSE GAS PROTOCOL
100% RENEWABLE MATERIAL DISTRIBUTION IN
(GHG-PROTOCOL) SCOPE 1 & 2 ENERGY IN OUR OWN KASTHALL’S RUGS, 2020
PRODUCTION
WOOL
SCOPE 2
SCOPE 1
31 % 77 %
69 %
100% OF OUR RUGS
ARE PRODUCED IN OUR
LOCAL FACTORY IN LINEN
KINNA, SWEDEN 23%
ton CO2e
LUREX POLYESTER
Resultat Greenhouse Gas Protocol (GHG-protokollet) scope 1&2 0,04% 0,09%
Scope 1, ton CO2e Scope 2, ton CO2e Total, ton CO2e
30 66 96
EMPLOYEES:
SWEDEN ITALY USA
82% OF OUR MATERIAL FOR OUR WOVEN AND Women 32 | Men 27 Women 2 | Men 0 Women 5 | Men 0
Kasthall Total: Women 39 | Men 27 (66)
TUFTED CARPETS IS DYED LOCALLY IN SWEDEN
Kasthall Management: Women 4 | Men 3
(WITHIN 2 KM FROM OUR OWN PRODUCTION FACILITY).
THE REMAINING 18% IS DYED IN EUROPÉ.
11KASTHALL IS A PART OF:
INITIATIVES /ORGANISATIONS COMMENTS
RISE CHEMICAL GROUP Industry collaborative membership network. With a focus on chemicals.
THE SWEDISH TEXTILE INITIATIVE Learning network for understanding our climate impacts and measuring GHG emissions.
FOR CLIMATE ACTION (STICA) Develop science-based targets and plans for reducing GHG emissions.
TEXCHAIN3 A limited time project with the aim of creating new cross-industry value chains that
make it possible to use and further refine textile residues industrially.
TEKO Sweden's industry & employer organisation for textile and fashion companies.
GEEENHOUSE GAS PROTOCOL Standard to measure and manage emissions. Kasthalls Bassline year is 2019 for scope 1&2.
During 2020 kasthall will mapp scope 3.
CERTIFICATES/ DECLARATIONS REGION/COUNTRY COMMENTS
BYGGVARUBEDÖMNINGEN (BVD) Sweden Represented in BVD
SUNDA HUS Sweden Represented in Sunda hus
CE European Assures the manufacturer of the product complies with
essential health, environmental and safety requirements
of the relevant directives
EPD (Environmental Product Declaration) International Environmental product declaration. Based on ISO standards.
12KASTHALL SHOWROOMS & HEAD QUARTER:
KASTHALL HQ SWEDEN
Box 254, SE-511 23 Kinna
Visiting address: Fritslavägen 42
Phone: +46 320 20 59 00
info@kasthall.se
STOCKHOLM FLAGSHIP STORE & SHOWROOM
Box 5093, 102 42 Stockholm
Visiting address: Ingmar Bergmans Gata 4
SE-114 34 Stockholm
Phone: +46 8 662 27 11
sthlmshop@kasthall.se
GOTHENBURG SHOWROOM
Kaserntorget 8
SE-41118 Gothenburg
Phone: +46 31 17 10 62
goteborg@kasthall.se
NEW YORK SHOWROOM
The New York Design Center
200 Lexington Avenue, Suite 611
New York, NY 10016
Phone: +1 212 421 0220
info@kasthallusa.com
MILAN SHOWROOM
Piazza Paolo VI (Via Delio Tessa)
IT-20121 Milan
Phone: +39 02 80 500 338
info@kasthall.it
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