A view of Rio de Janeiro city that will host the final 2014 World Cup match on 13th July in Brazil.
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World Cup Special edition
A view of Rio de Janeiro city that will host the final 2014 World Cup match on 13th July in Brazil.
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A sugar plant for processing sugar cane and related products in Brazil.
A view of a section of a plant that manufactures tractors and agricultural machinery in Brazil.
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INTRODUCTION
This is a quarterly publication by the Trade Promotion and Commercial section of the Embassy of Brazil which
aims at creating awareness on the existing trade and investment opportunities between Brazil and Kenya, Uganda,
Rwanda and Burundi. With less than 40 days to the world cup, this edition will focus on Brazil’s investments in
infrastructure and tourism for the 2014 FIFA world cup tournament that will be staged in Brazil from 12th June
to 13th July.
BRAZIL’S TRADE PORTAL
BrasilGlobalNet (BGN), www.brasilglobalnet.gov.br, is a trade portal
maintained by the Brazilian Ministry of External Relations. BGN assists
in promoting trade of goods and services between Brazilian and foreign
companies. The portal offers useful business information about
investment opportunities in Brazil where you will find a wide range of important addresses, news, links and
information. BGN features the largest database on importing and exporting companies from Brazil, including
demands for importation of Brazilian products. BrasilGlobalNet also provides access to numerous business,
investment, and technology transfer opportunities, as well as trade fairs and exhibitions taking place in Brazil.
The trade portal also expedites contacts between importers and exporters, who are invited to effect free
registration on the website, and aims to enhance business skills by providing access to specialized international trade
publications, such as market surveys, economic indicators and information regarding trade fairs and exhibitions
in Brazil and abroad. Upon registering your company to the trade portal, you will receive an email from BGN
notifying of the registration of your company, in which you will find details on your username and password. The
nature of business of your company upon registration to the trade portal is coded using MERCOSUR Common
Nomenclature (NCM).
Visit http://www.brasilglobalnet.gov.br for more information
BRAZIL’S ECONOMIC STATISTICS
Population: 201,032,714. International Reserves:
Size: 8,460,307 Sq. Km March 2014: USD 377.8 billion
GDP (PPP): USD 2.422 trillion Exchange Rates:
Income per capita: USD 12,600 Dollar - 02/April/2014 Buy: BRL 2.2705 -
(Source: World Factbook, 2013 est.) Sell: BRL 2.2711
Inflation Rate (IPCA): Euro - 02/April/2014 Buy: BRL 3.1242 -
March 2014: 0.73%. Sell: BRL 3.1253
Accumulated 2014: 5.93 % (Source: Central Bank of Brazil)
Foreign Direct Investments: IBovespa (IBOV) - São Paulo Stock
February 2014: USD 9.2 billion Market Index: 52.927 Points Trading
(Source: Portal Brasil) Volume (April 2014)
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WORLD CUP 2014 SPECIAL
The country will always celebrate achieving an enormous legacy
(By Minister Aldo Rebelo, Minister of Sport)
The year of 2014 is a special one for football. In August, the Brazilian national squad turns a hundred.
In February, Brazilian football turned 120. In June/July Brazil is hosting the 20th FIFA World Cup.
It will be the second World Cup hosted by the country and the fifth in South America. Uruguay,
Argentina and Chile have also hosted the tournament previously. No one knows when there will be another
opportunity to see all previous World Cup winners competing for another title in the country that has played in all
editions of the tournament, hosting it once and winning it five times. For football lovers, it is a unique party.
In 1894, a young Brazilian named Charles Miller – son of a Scotsman, a São Paulo Railway Company employee
called John D´Silva Miller and a Brazilian national from English descent called Carlota Fox – returned to Brazil
after studying in England for 10 years. While in Britain, he had learned to play rugby, cricket and football, which
was played by English workers on Saturday afternoons. On his return to São Paulo, Charles brought with him
two old footballs, a pump, a pair of football boots, uniforms and a rule book. When the old footballs started to
be kicked about by railway workers in the state of São Paulo, the ball game invented by Her Majesty’s subjects,
began to turn into football and in all modesty, to be perfected. The Brazilian national squad was called up for the
first time ever on 20 August 1914, winning its first ever international title: the Roca Cup, arranged with the aim
of bringing Brazil and Argentina closer. We beat our neighbours 1-0 in Buenos Aires. A week before, we had lost
a friendly to the same Argentina 3-0.
Since then, we have won five World Cups, four Confederations Cup and eight Copa Americas. These are
collective victories built on the art of pioneers like Friedenreich (El Tigre) from the 1920s; Fausto from the
first World Cup in 1930; Leônidas da Silva, the best player of the 1938 tournament and consolidated by
following generations. After the tragedy of losing the 1950 World Cup final to Uruguay in a packed out
Maracanã, with 200 thousand people – then, the biggest stadium in the world - we ended up being the
birthplace of the likes of King Pelé, Garrincha, Vavá, Zagallo, Didi, Zito, Rivelino, Zico, Falcão, Sócrates,
Ademir da Guia, son of Divino Domingos da Guia... And Brazil became the biggest FIFA World Cup winner.
There is not enough room here to write about the feats achieved by our players. But I offer two moments to pay
homage to all the others: the biggest footballer of all times is Brazilian – Pelé – as is the highest World Cup
scorer – Ronaldo, with 15 goals in 3 tournaments. Therefore, there are many qualities that qualify Brazil to get the
20th World Cup going a hundred days from now, and starting the sport’s biggest party, which moves billions of
people in all corners of the Earth. Therefore, there is nothing more appropriate than in the year when the Brazilian
national squad turns a hundred, for football to come home, to the place where it turned into the great spectacle that
fascinates and moves the planet.
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The host country may not necessarily win the World Cup (we suffered from this in 1950), but will
always celebrate achieving an enormous legacy. The most coveted and watched mega sporting
event in the world, fiercely bid for by the most developed countries is a progress driver, as well as a
geopolitical springboard. It is our wish that when the final whistle is blown in Maracanã on 13 July 2014,
Brazil is crowed champion. As a concrete and irreversible reality, an extraordinary result that will benefit the
Brazilian people will be left behind. The figures are rather auspicious. The last World Cup assessment, which used
the month of September as reference, shows that public and private investments have reached R$ 25.6 billion.
Ernst & Young and the Getulio Vargas Foundation calculate that between 2010 and 2014, the
national economy will see an extra R$ 142.39 billion in transactions. For each R$ 1 invested by the
public sector, R$ 3.4 will be invested by the private sector in construction works. Three point six million
jobs should be generated – the equivalent to Uruguay’s population - tax collection will reach R$ 11 billion,
which will mean an additional income for the population of R$ 63.48 billion just during this four year period.
According to forecasts from Value Partners Consultancy, investments will add R$ 183.2 billion to the Gross
Domestic Product by 2019. The effects on the economy will be even more fertile if Brazil wins the World Cup.
A study by British researcher John S. Irons of the Centre for American Progress shows that the FIFA tournament
drives the economy of the host nation that actually lifts the trophy. England’s GDP, which went up 2% in the 1966
World Cup, went up over 3% in the two following years. The same occurred in Argentina, 1978 host and winner.
In addition to economic aspects, before anything else, the World Cup is a contagious sport celebration, which finds
its perfect setting in the country of football. The resounding popular success achieved by the Confederations Cup
provided a sneak preview of 2014. Understanding its social and practical importance, the Brazilian people are in
favour of the World Cup. As seen before, football’s great party innovates or accelerates infrastructure construction
works, which will be used by the host nation’s people for a long time. In addition, it brings tourists, improvements
in safety and security, more jobs, wider reaching businesses and consequently, GDP growth. When kick-off is taken
on 12 June, football fans will see that as well as knowing how to win a World Cup, Brazil knows how to stage one.
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Brazil expects foreigners to spend US$ 3.5 billion during the World Cup
(Source: www.embratur.gov.br)
Brazil is expecting to receive 600,000 foreign tourists for the 2014 World Cup, an event that should also
move at least three million Brazilians. “Expectations are for the event to be at least 30 times greater than the
Confederations Cup,” said Flavio Dino, Embratur president. The revenue targets for the football event on the
planet are much greater than the 311.5 million reais (US$ 155 million) raised at the Confederations Cup, the
tournament that serves as a test for the country one year (held last year) prior to the
World Cup. According to Dino, Brazil should have revenues of R$ 25 billion (US$ 12.5
billion) with the competition in 2014, with R$ 7 billion (US$ 3.5 billion) coming from foreigners.
Estádio do Maracanã in Rio de Janeiro will host the World Cup final match on 13th July
Embratur figures show that of all revenues obtained with the Confederations Cup, R$ 69 million (US$ 35 million)
came from international tourists. According to Dino, excluding expenses with airline tickets, not accounted for
in this value, the greatest expenses of foreigners who came to the event in Brazil were boarding costs for hotels.
On average, international tourists spent seven days in the country. According to Dino, the Confederations Cup is
more a local event. “Having achieved over 100,000 Brazilians travelling and over 20,000 foreigners coming to
the country was very good. We could test whether services to tourists were as expected and could evaluate what
should change for next year,” said Dino, regarding the numbers of the tournament promoted in June.
The executive stated that among the main problems pointed out by foreign tourists is urban mobility and
questions related to language. “In Brazil, there are few bus stops showing itineraries, so it is hard for Brazilians
and foreigners,” he explained. The lack of bilingual signs and difficulties for tourist communication are also
among the complaints about the event. According to Dino, these questions limit the activities of foreigners in
Brazil. “Our objective is for people, after the matches, to be able to visit attractions, go to a restaurant, visit a
neighbouring city, expand their knowledge of Brazil,” he said. Among the positive points presented by the
foreigners are the good quality of the hospitality structure and Brazilian gastronomy. For Embratur president, the
World Cup should also serve to attract tourists from more distant countries, not among the main visitors to Brazil.
“The Cup makes it possible for other exchange to take place. The Middle East may come closer to Brazil due to
the Cup. The presence of national teams from Asia and Africa grant expectations of greater tourist flow from the
region,” he concluded.
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São Paulo backing Small and Micro Enterprises thanks to the World Cup
(Source: www.embratur.gov.br)
Nearly 300,000 small and micro companies across the state can
expect to generate additional business. Known as the
economic hub of Brazil, São Paulo is the city that never sleeps, the
land of business opportunities, of which there will be many in the
near future thanks to the boost provided by the upcoming World
Cup in Brazil. Small and Micro Enterprises are set to benefit in
particular. According to a study conducted earlier this year
by the São Paulo Small and Micro-Business Support Service
(Sebrae-SP) and the Getúlio Vargas Foundation (FGV), nearly 300,000 of them across the state can expect to
generate additional business thanks to the world finals.
The study identified some 456 different types of business opportunities in a range of production chains in nine
industries: civil engineering, I.T, services, tourism and tourism-related products and services, clothing,
retail, wood and furniture and agribusiness. “These are all opportunities for business owners looking to up their
turnover, and for people who’ve always dreamed of becoming entrepreneurs and want to set up their own
companies,” said the Director of Sebrae-SP Bruno Caetano. The survey identified tourism as one of the
most promising sectors, with openings aplenty for operators and tour guides and conductors. Meanwhile,
hotel and accommodation services and language teaching are also areas where growth can be expected, along
with the food and drink production and marketing, which in turn will have a positive effect on agribusiness.
In the opinion of the study’s authors, demand will also be high for textile consultancy services,
clothing, fashion design, wood and furniture, I.T and handicrafts, as it will for services linked to sport, such as
players’ health and legal affairs, and sectors including transport, entertainment and communication.“The
increased demand generated by the FIFA World Cup will have both a direct and indirect impact on the
economy,” added Caetano. “To be able to meet this growth, business owners can count on training,
face-to-face courses, literature and round tables, all of which will create a lasting legacy in a number of sectors.”
By way of example, the construction of the Arena de São Paulo in Itaquera will provide a major stimulus to the
economy in the eastern part of São Paulo, which is home to 7,000 Small and Micro Enterprises. According to
Caetano, these enterprises are already tapping into the potential offered by the FIFA World Cup and have created
nearly 10,000 direct jobs, 49 per cent of them in the retail sector, 37 per cent in services and 14 per cent in industry.
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WORLD CUP HOST CITIES
The map below shows the twelve cities that will host the FIFA World Cup matches in Brazil.
Twelve cities were chosen to host the World Cup, each of them being the capital of its state. Brazil has invested
more than US$1 billion to repair and build new stadiums. More than being the country of football, with five World
Cup titles, Brazil is also the perfect country for a “dream vacation”. A country on a continental scale, Brazil has
much more than only sun and surf to offer the tourist. It is possible to plan a trip that focuses on the cold of the
mountainous regions like the Serra Gaúcha (Gaucho Mountains), in the state of Rio Grande do Sul. There is also
Pantanal, the largest floodplain in the world, offering adventure and sport fishing tourism. Not to mention the 17
World Heritage Sites spread around the country.
Tourism in Brazil does not exist solely based on the natural beauty of the landscape. Regional events such as
carnival, festas juninas (typical festivities that take place in the month of June), folia de reis (religious festival),
are some of the many celebrations that make Brazil an international tourist destination. While traveling to Brazil
to the World Cup, visitors will be amazed by our cultural and natural beauties and the 12 cities that will host the
World Cup matches are very representative of such diversity.
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Belo Horizonte city – Mineirão Stadium
Mineirão stadium was built in 1965. It will host
four group matches, round of 16 and a semi-final.
Belo Horizonte is the state capital of Minas Gerais.
Also known as the capital of the historic cities, Belo
Horizonte was settled in the early 18th century and
is surrounded by mountains. The city’s architecture
is a mix of contemporary and classical buildings.
Brasília city –Mané Garrincha Stadium
Estádio Nacional Mané Garrincha will host four
group stage matches, round of 16, quarter-final and
3rd place match. Brasilia is the capital of Brazil.
The city was built in 41 months, from 1956 to 1960
and became the capital of Brazil on April 22, 1960 –
until then, Rio de Janeiro was the capital of Brazil. The
Estádio Nacional Mané Garrincha, built in 1974, was
named after Brazilian footballer and legend Garrincha.
Cuiabá city – Arena Pantanal Stadium
Cuiaba is the state capital of Mato Grosso. Founded on
January 1, 1727, Cuiaba is located in the center of South
America and is nicknamed the “Green City” because
of its many parks and trees. Arena Pantanal was built
for the 2014 World Cup with a capacity of 43,000 seats.
Arena Pantanal will host four group stage matches.
Curitiba city – Arena da Baixada Stadium
Arena de Baixada will host four group stage
matches. Curitiba is the state capital of Parana and was
founded in 1693. The city is known for its great sustainable
urban development. The city’s numerous landmarks
include the Japan Square, the Paço Municipal or the
Wire Opera House. The city also offers tourists the
opportunity to visit good museums, parks with
surprising beauty, such as Barigui and
Botanical Gardens. Arena de Baixada was opened
in 1914 and has a capacity of 43,000 seats.
8Fortaleza city – Castelão Stadium
Castelão will host four group stage matches, round
of 16 and a quarter-final. Fortaleza is the state capi-
tal of Ceara, and is one of Brazil’s most popular
tourist areas. The city’s numerous landmarks in-
clude the Fortaleza’s Cathedral, Palácio da Luz, or
the Fortaleza’s Mucuripe lighthouse. Moreover, the
city has miles and miles of beautiful sandy beaches,
one of the most famous being the Praia do Futuro.
Manaus city – Arena da Amazônia Stadium
Arena de Amazonia will host four group stage matches.
Manaus is the state capital of Amazonas and is located
at the confluence of the Negro and Solimoes rivers, next
to the Amazon rain forest. Founded in 1669, the name of
“Manaus” means “mother of the gods” in tribute to the
indigenous nation of Manaós. Its stadium, the Arena de
Amazonia, was built for the 2014 World Cup and has a
capacity of 43,000 seats.
Natal city – Arena das Dunas Stadium
Natal is the state capital of Rio Grande do Norte,
and is considered to be the “the safest capital city” in
Brazil. Known for its history, with many museums such as
Museu de Arte Sacra or Museu de Cultura Popular,
Natal also has many natural parks: Dunas Park is the
second largest urban park in Brazil. Its stadium,
the Arena das Dunas, is designed by International
Stadium Architect, Christopher Lee, and has been
under construction since January 2011. Arena das Dunas
Stadium will host four group stage matches.
Porto Alegre city – Beira-Rio Stadium
Porto Alegre is the state capital of Rio Grande do Sul and
is one of the top cultural, political and economic centers
of Brazil. Porto Alegre has many tourism attractions,
including the Piratini Palace, the Farroupilha Park or the
Botanical Garden. Its stadium, the Estádio
Beira-Rio, was built in 1959 and renovated for the
World Cup, with new capacity of 56,000 seats.
9Recife city – Arena Pernambuco Stadium
Recife is the capital of the state of Pernambuco. It
is famous for its cultural and musical traditions. Its
stadium, the Arena Pernambuco, was built for the 2014
World Cup and will host four group stage matches, and
one round of 16 match. With over 50 bridges and many
small islands, Recife is referred as the Brazilian Venice.
Salvador city – Arena Fonte Nova Stadium
Arena Fonte Nova will host four group stage matches,
round of 16 and a quarter-final. Salvador is the capital
of the state of Bahia and was the first colonial capital
of Brazil. Nicknamed the Brazil’s ‘capital of happiness’
due to its countless popular outdoor parties, including
its street carnival, the city is known for its cuisine, ar-
chitecture, and music. Salvador historical center, called
the Pelourinho, is renowned for its Portuguese colonial
architecture with monuments from the 17th century,
and was declared a World Heritage Site by UNESCO.
Rio de Janeiro city – Maracanã Stadium
Maracanã stadium will host four group stage
matches, round of 16, quarter-final and the final.
Rio de Janeiro, the 2nd largest city of Brazil, is the
capital of the State of Rio de Janeiro. Known for its
beautiful waters and beaches, museums and historical
neighborhoods, Rio is nicknamed the “Marvelous
City”. Its stadium, Maracanã, opened for the 1950
World Cup and hosted the 1950 World Cup Final.
São Paulo – Arena Corinthians Stadium
Arena Corinthians will host four group stage matches
(opening game), round of 16 and the semi-final. São
Paulo is the largest city in Brazil, and the 7th largest city
in the world. Capital of the state of Sao Paulo, the city is
known for its arts and entertainment industries, and has
a strong economical influence in South America. The
Arena Corinthians, also known as Arena de São
Paulo will replace the Pacaembu Stadium. It
will host the opening game of the World Cup,
on June 12th between Brazil and Croatia.
10BUSINESS NEWS ON BRAZILIAN ECONOMY
Brazil vows to double per capita income by 2022 to US$ 22,000
(Source: www.brazzilmag.com)
Dilma Rousseff, the President of Brazil, said that the government intends to double per
capita income of Brazilians by 2022, when the country celebrates 200 years of independence from
Portugal. “We will soon celebrate the 200th anniversary of our independence, and on that day, we
will have to look back and see what we did to build our sovereignty, our development, and the
well-being of our people. Our goal is to double our per capita income,” Rousseff told a business ceremony.
Last year, Brazil’s per capita income remained stable at 22,402 reais (US$ 11,429), according to official
figures. By comparison the US’s per capita income is US$ 48,112. In her speech at the ceremony marking the
supply of construction machinery to 54 towns in Rio Grande do Sul state, Rousseff stressed the need for “strong
infrastructure.” She said that for a long period in the 1980s, her country did not invest as much as necessary in the
sector. Rousseff highlighted recent investment in logistics and transport networks, and announced an investment
of US$ 1.2 billion in infrastructure in the southern state, where she began her career in public administration.
The government plans to build a railway to connect Rio Grande do Sul with the country’s
largest city São Paulo and farther north, she said. “We need infrastructure projects. Our country
needs to be competitive, and we will only be competitive if we have strong infrastructure,” she said.
Brazilian food security is a reference for Asian countries
(Source: www2.planalto.gov.br)
Members of the National Council for Food and Nutritional Security (Consea) met on the 17th of March, in
Brasilia, with representatives of international organizations, including the Action and Information Network for
the Right to Food (FIAN) and delegations from three Asian countries. The foreigners are in Brazil to learn about
actions and programs in food and nutrition security and family farming. During the meeting, the work of the
Council in defense of the human right to food and the production of non - GM foods and without the use of
pesticides was highlighted.
Among the organizations present were Fian, an International Human Rights Organization working worldwide
for the Right to Food, in a consultative capacity to the United Nations, and representatives from India, the
Philippines and Bangladesh. The Bread for the World organization also came to learn about the work of Consea.
Bread for the World supports more than 1,200 projects and programs per year, along with their partners in most
countries of Africa, Asia and Latin America. The performance of Consea has been the subject of interest from
several international missions when visiting Brazil. This year, the Council received visits by delegations from
Angola and Gambia. Last year, the council received representatives from El Salvador, the Philippines, Egypt,
Colombia, UK, Zambia and Ethiopia.
11Agribusiness exports US$ 99.34 billion over the last twelve months
(Source: www.agricultura.gov.br)
Over the last twelve months, between March 2013 and February 2014, the agribusiness exports reached a
total of US$ 99.34 billion (+2.4%). The trade balance for agribusiness over the period analyzed reached the
mark of US$ 82.2 billion (+1.94%). The Brazilian exports for the agribusiness hiked up at 1.4% in February
2014, tallying up the sum of US$ 6.39 billion. The trade balance of agribusiness products was at US$ 5.02
billion. In the same month, the soy complex was the main exporting sector, yielding the sum of US$ 1.69 billion.
The soy complex external sales reached US$ 31.95 billion and 59.52 million tons embarked. Grain soy was
the main item negotiated, with external sales of US$ 23.70 billion and 41.2% of increments over the values of
the previous period. As for the amounts, sales increased at 42.7%, reaching 44.65 million tons. Grain soy was
accountable for a strong performance in the sector, with expressive highs of embarked amounts, which overpassed
960 thousand tons to 2.79 million tons (+190.7%), and which generated an increment of the product’s exported
value in 168.3%, ahead of the US$ 517 million at US$ 1.39 billion in February, 2014. The foremost destination of
Brazilian products continues to be China, with a sum of US$ 23.78 billion (+33.5%). The figures show the growth
of Chinese participation in Brazilian agribusiness exports, which has surpassed the 18.4% to 23.9% currently.
The Embassy of Brazil to host Copinha, a ‘mini World Cup’ tournament for children in Nairobi
(Source: www.nairobi.itamaraty.gov.br)
The Embassy of Brazil in Nairobi in collaboration with other stakeholders is organising a mini World
Cup tournament, calling attention not only to the matches, but also to a series of related dialogues on
football and sports in general. As part of the World Cup celebrations to be held in Brazil in the summer, the
Embassy will be holding a one day football tournament in Nairobi dubbed Copinha for “mini World Cup”.
The tournament will take place in June. The tournament will bring together children from the slums and
orphanages from various residential estates within the city with or without football interests. This will be a
celebration of culture, social and gender inclusion through football, with eight teams of mixed gender for
children from less privileged backgrounds. The tournament will provide ample opportunity for the children to
learn and play football together besides participating in social activities such as tree planting, music and dance.
12TRADE FAIRS AND EXHIBITIONS IN BRAZIL (MAY, JUNE & JULY 2014)
EXPOZEBU
(80th Zebu Cattle International Exhibition)
May 3 - 10, 2014
Lines of Products and/or Services: Insemination centers and
laboratories, promotional associations, veterinary products, agribusiness
consultancy, etc. With about 300 exhibitors.
Promotion: Associação Brasileira dos Criadores de Zebu - ABCZ
Venue: Parque de Exposições Fernando Costa - Uberaba - MG
Website: www.abcz.org.br
Contact: abczmkt@abcz.org.br
APAS
(30th Supermarket Fair and Congress)
May 5 - 8, 2014
Lines of Products and/or Services: Poultry, beverages, meats, and heavy
equipment, fruits and vegetables, beauty supplies, packaging, etc.
With about 550 exhibitors.
Promotion: Promovisão
Venue: Expo Center Norte - São Paulo - SP
Website: www.feiraapas.com.br
Contact: secretaria@eventosapas.com.br
AGROTINS
(14th Agricultural Technology of Tocantins Fair)
May 6 - 10, 2014
Lines of Products and/or Services: Services in the agricultural
sector, offering machinery, credit lines and technologies for the industry.
With about 500 exhibitors.
Promotion: Seagro
Venue: Centro Agrotecnológico de Palmas - Palmas - TO
Website: www.agrotins.to.gov.br
Contact: agrotins@seagro.to.gov.br
SUL METAL E MINERAÇÃO
(4th Metal-mechanics Industry, Mining and Building National Fair)
May 6 - 9, 2014
Lines of Products and /or Services: Machinery, equipment, electrical
and pneumatic supplies, abrasives, and casting molds, automation,
electronics, mechanics, etc. With about 300 exhibitors.
Promotion: Fama Promoções e Eventos Corporativos Ltda. - ME
Venue: Centro de Eventos José Ijair Conti - Criciuma - SC
Website: www.sulmetalmineracao.com.br
Contact: fabiola@famafeiras.com.br
13ELETROMETALCON
(10th Electromechanics and Construction Fair)
May 6 - 9, 2014
Lines of Products and/or Services: Equipment, machinery,
products, and services sectors of metallurgical, mechanical,
electrical, construction business, etc. With about 100 exhibitors.
Promotion: Senai Londrina
Venue: Senai Unidade de Londrina - Londrina - PR
Website: eletrometalcon.com.br
Contact: juliana.cardoso@pr.senai.br
EXPOINGÁ
(42nd Agricultural, Industrial and Commercial Fair of Maringá Exhibition)
May 8 - 18, 2014
Lines of Products and/or Services: Agricultural machinery and
implements, supplies, veterinary products, agribusiness, etc.
With about 750 exhibitors.
Promotion: Sociedade Rural de Maringá - SRM
Venue: Parque Internacional de Exposições Francisco Feio Ribeiro - Maringá - PR
Website: www.srm.org.br
Contact: mario@srm.org.br
FCE PHARMA
(19th Technology for Pharmaceutical Industry International Exposition)
May 12 - 14, 2014
Lines of Products and/or Services: Raw materials, packaging, machinery,
equipment and services. With about 180 exhibitors.
Promotion: NürnbergMesse Brasil - Feiras e Congressos Ltda
Venue: Transamérica Expo Center - São Paulo
Website: www.fcepharma.com.br
Contact: fcepharma@nm-brasil.com.br
AGROBRASÍLIA
(7th Technologies and Business Fair)
May 13 - 17, 2014
Lines of Products and/or Services: Agricultural machinery, plant
genetics, animal genetics, precision farming technology, seminars
relating to agribusiness, etc. With about 400 exhibitors.
Promotion: Cooperativa Agropecuária da Região do Distrito Federal - COOPADF
Venue: Parque Tecnológico Ivaldo Cenci - Brasília - DF
Website: www.agrobrasilia.com.br
Contact: agrobrasilia@agrobrasilia.com.br
14MERCOLÁCTEA
(5th Dairy Sector International Fair)
May 15 - 18, 2014
Lines of Products and/or Services: Dairy equipment, rural and
industrial dairy production chain, laboratory, health, agricultural,
genetics and animal nutrition. With about 120 exhibitors.
Promotion: Latina Feira e Eventos Ltda
Venue: Parque de Exposição Tancredo de Almeida Neves - Chapecó - SC
Website: www.mercolactea.com.br
Contact: info@mercolactea.com.br
EXPOCOOP
(4th Business for the Cooperative Sector International Fair)
May 15 - 17, 2014
Lines of Products and/or Services: Cooperative products and
services. With about 150 exhibitors.
Promotion: OCB
Venue: Expo Unimed Curitiba - Curitiba - PR
Website: www.expocoop.com
Contact: anabranco@wexbusiness.com
AVIESTUR
(37th São Paulo Tourism Fair)
May 16 - 17, 2014
Lines of Products and/or Services: Exhibiting tourism products and
services. With about 125 exhibitors.
Promotion: Associação das Agências de Viagens Independentes do
Interior do Estado de SP.
Venue: Espaço Ypê - Holambra - SP
Website: www.aviesp.com
Contact: aviestur@aviesp.org.br
HOSPITALAR
(21st Hospitals, Pharmacies and Health Clinics Technology International
Fair).
May 20 - 23, 2014
Lines of Products and/or Services: Medical equipment for hospitals,
laboratories products, pharmaceuticals and Health Clinics Technology
products, etc. With about 1250 exhibitors.
Promotion: Hospitalar Feira e Fórum
Venue: Expo Center Norte - São Paulo - SP
Website: www.hospitalar.com
Contact: hospitalar@hospitalar.com.br
15BAHIA FARM SHOW
(10th Agricultural Technology and Business Fair)
May 27 - 31, 2014
Lines of Products and/or Services: Agricultural machinery,
seeds, fertilizers and
pesticides, silos and warehouses, irrigation equipment, etc.
With about 220 exhibitors.
Promotion: AIBA Venue: Complexo Bahia Farm Show - Luís Eduardo Magalhães -BA
Website: www.bahiafarmshow.com.br
Contact: aiba@aiba.org.br
FISPAL TECNOLOGIA
(30th Packaging, Process and Logistics for the Food and
Beverage Industries Fair)
June 3 - 6, 2014
Lines of Products and/or Services: Packaging and logistics
processes for the manufacture of food and beverages.
With about 2000 exhibitors.
Promotion: BTS Informa
Venue: Pavilhão do Anhembi - São Paulo - SP
Website: www.fispaltecnologia.com.br
Contact: fispaltecnologia@btsmedia.biz
FISPAL CAFÉ
(9th Business Fair for Coffee Sector)
June 24 - 27, 2014
Lines of Products and/or Services: Accessories and
equipment for cafeterias, cafes and business automation.
With about 60 exhibitors.
Promotion: BTS Informa
Venue: Expo Center Norte - São Paulo - SP
Website: www.fiscalcafe.com.br
Contact: fiscalcafe@btsmedia.biz
FRANCAL
(46th International Fair of Shoes and Accessories Fashion)
July 15 – 18, 2014
Fair / International / Annual
Lines of Products and/or Services: Women’s shoes, men’s and children’s
sports, full of line of leather accessories, sporting goods, jewelry, machinery, etc.
With over 1,000 exhibitors.
Promotion: Francal Feiras e Empreendimentos Ltda.
Venue: Pavilhão do Anhembi – São Paulo – SP
Website: www.feirafrancal.com.br
Contact: francal@francal.com.br
16FIPAN
(21st International Fair of Bakery, Confectionery and
Independent Food Retail)
July 15 – 18, 2014 Lines of Products and/or Services: Accessories such
food, beverage, packaging, oil, kitchen equipment, machines, uniforms,
etc. With about 350 exhibitors.
Promotion: Auction Comercial Promotora Ltda.
Venue: Expo Center Norte Pavilhões Branco e Verde – São Paulo – SP
Website: www.fipan.com.br
Contact: fipan@fipan.com.br
ENERSOLAR + BRASIL
(3rd International Fair of Solar Energy Technologies)
July 16 – 18, 2014
Lines of Products and/or Services: Pumps, solar food dehydrators, ther-
mal reservoirs, boards and panels. With about 100 exhibitors.
Promotion: Cipa FM Publicações e Eventos Ltda.
Venue: Centro de Exposições Imigrantes – São Paulo – SP
Website: www.enersolarbrasil.com.br
Contact: cipa@cipanet.com.br
MEC SHOW
(7th Metal-mechanics, Energy and Automation Fair)
July 22 – 25, 2014
Lines of Products and/or Services: Machinery, equipment and services
for the mining, steel, oil and natural gas.
With about 180 exhibitors.
Promotion: Milanez & Milaneze S/A
Venue: Carapina Centro de Eventos – Serra – ES
Website: www.mecshow.com.br
Contact: info@mecshow.com.br
FEICCAD
(11th Property, Construction, Condominium, Architecture
and Decoration Fair)
July 24 - 27, 2014
Lines of Products and/or Services: Products and services
for construction, real estate, condos, architecture and decoration.
With about 100 exhibitors.
Promotion: Adelson Feiras e Eventos Ltda
Venue: Maxi Shopping Jundiaí - Jundiaí - SP
Website: www.feiccad.com.br
Contact: adelson@adelsoneventos.com.br
17CULTURAL ACTIVITIES
Lusophone film fest held in Nairobi
(Source: www.nairobi.itamaraty.gov.br)
The Lusophone Film Fest is a showcase of the diversity of film production in the eight portuguese speaking
countries spread across four continents: Angola, Brazil, Cape Verde, Guinea-Bissau, Mozambique, Portugal,
São Tomé and Príncipe and Timor-Leste. For six months the festival will present 20 works (documentaries,
animations, shorts and feature films), in monthly sessions of three films from different countries. This 240
million people linguistic community is a thriving one promoting over 80 film festivals and cinema awards
every year, with movies mostly consumed in respective countries.
The first edition was held on 29th March at the Goethe Institute in Nairobi which has partnered with the
Embassy of Brazil in Nairobi to showcase the films at zero cost to the public aimed at promoting
portuguese language and lusophone filmmaking. The second edition was held on 26th April at the same
venue.
Programme for the 3rd edition (Saturday, 24.05.2014, 18:00hours) at Goethe Institute, Nairobi.
- 3x3, Nuno Rocha (Portugal, 2009, 6 min).
- The Ball, Orlando Mesquita (Mozambique, 2001, 5 min).
- Heleno, José Henrique Fonseca (Brazil, 2011, 116 min).
18Compiled by the Trade Promotion and Commercial Section, Embassy of Brazil, Nairobi, Kenya. Tanar Center,
UN Crescent road, P.O. Box 30754 - 00100 Nairobi. Tel: +254 20 712 5765/6 Cellphone: +254 733 606460 Fax: +254 20 7125767
Email: secom.nairobi@itamaraty.gov.br Website: www.nairobi.itamaraty.gov.brYou can also read
