Showcase its business innovation, expertise and excellence to the world - In 2011, new Zealand wIll
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In 2011, New Zealand will showcase its business innovation, expertise and excellence to the world. realnzshowcase.com
new zealand
Get ready for Rugby World Cup
in New Zealand in 2011.
In September and October 2011, New Zealand is hosting more of events is scheduled throughout the country. New Zealand’s
than 85,000 international visitors for Rugby World Cup 2011 unique talents will be on show, demonstrating our business
(RWC). As well as 48 games of rugby over six weeks, a range innovation, our creativity and our culture.
[2
CONTENTS
Join the NZ 2011 Business Club................... 2 Food & Beverage........................................................ 20
Introducing Queens Wharf...........................3 Wine................................................................................... 22
REAL New Zealand Showcase...................... 5 Equine............................................................................... 24
Marine.................................................................................. 6 Film..................................................................................... 26
Aviation............................................................................... 8 Fashion & Textiles..................................................... 28
Information & Communications Music.................................................................................. 30
Technologies (ICT).................................................... 10 Education........................................................................ 32
Agribusiness................................................................. 12 Tourism............................................................................ 33
Forestry ........................................................................... 14 Rugby................................................................................. 34
Energy & Resources................................................. 16 Doing business in New Zealand................. 36
Science............................................................................. 18 Map of New Zealand.................................... 37
1]
Join the New Zealand is well prepared you’re interested in. For example,
for its role as host of Rugby some will host visitors at existing
NZ 2011 World Cup 2011. New Zealand
businesses are getting involved as
REAL New Zealand Showcase or
REAL New Zealand Festival events
Business hosts. They’re keen to show their
international colleagues a more
and others will organise something
unique like a trip around a local
Club personalised view of New Zealand.
The New Zealand 2011 Business
winery or a day out fishing.
If you’d like to host or be hosted
Club has been developed to connect
during Rugby World Cup 2011,
visiting business people with local
visit nz2011.govt.nz/business
hosts. There are business hosting
to join the New Zealand 2011
opportunities all around the country,
Business Club. Membership is free.
and there are a range of activities
and experiences depending on what
[2
Introducing
Queens
Wharf
The hub of the REAL New Zealand Showcase
The Cloud on Queens Wharf, Auckland
Queens Wharf, and the wider Auckland full programme of events scheduled for matches, an international media and
waterfront, will showcase New Zealand each of the 45 days of the Tournament. business lounge and for showcasing and
for the whole six weeks of the Visitors will be able to experience hosting large-scale events.
Tournament, particularly during Finals New Zealand’s innovation and creativity
In this publication, you’ll find out
week when the eyes of the world are on first hand: the food, wine, fashion,
more about New Zealand’s industries,
marine, aviation, forestry, seafood
Auckland. The area is currently being including a list of some of the Showcase
and aquaculture, agribusiness and
redeveloped and will feature landscaped events we’ve got planned at Queens
ICT sectors will all hold significant
open areas and a multi-purpose Wharf and around the country.
events and activities throughout the
temporary facility, named “The Cloud”.
Tournament. The Cloud will hold We’re constantly adding to the REAL
The Cloud is the hub of REAL almost 6,000 people and will be used New Zealand Showcase programme,
New Zealand Showcase and REAL for concerts and Festival events, as a so visit realnzshowcase.com
New Zealand Festival activity, with a Fanzone during Rugby World Cup (RWC) for an up-to-date list.
3]
[4
The REAL New Zealand Showcase focuses on the things New Zealand does well, and
provides some amazing, once-in-a-lifetime experiences that visitors will never forget
– from food and wine to renewable energy and marine manufacturing.
New Zealand business and industry sectors will show our innovation, expertise and
excellence to the rest of the world.
To find out how to sign up to events or for event details visit
realnzshowcase.com.
5]
MARINE
Leading the world in innovative
new technologies
showcasing
MARINE
With 15,000 km of coastline and a A world leader in the design and and motor yachts. This can be seen
strong seafaring tradition, New Zealand manufacture of award-winning in the construction of race boats and
has advanced its marine industry into vessels of all sizes, the New Zealand rigs for the America’s Cup and the
a world leader in design, innovation marine industry also leads the world in Whitbread Round the World Yacht
and the development and manufacture innovative new technologies in areas Race/Volvo Ocean Race.
of marine products and services. This such as design, composite materials, The New Zealand marine industry will
growth is largely attributed to its ability sails, spars, electronics and software. come to the fore during Rugby World
to innovate in New Zealand’s testing It is recognised internationally for its Cup 2011. Visitors to New Zealand
marine environment. Marine is one of innovative advances in both specialised in September and October 2011 will
New Zealand’s largest manufacturing marine equipment and sophisticated enjoy a rare, close-up view of the
industries with over $2.2 billion in on-board control systems and for marine industry at work, with visits to
annual sales, and an export market creating and refurbishing high world-leading boat builders, equipment
earning over $700 million each year. performance sailing superyachts manufacturers and refit specialists.
[6
Date Event Location
showcase dates
15 – 18 September Auckland International Boat Show, Viaduct Harbour Auckland
15 – 16 September Superyacht Captains’ Forum – Destination New Zealand, Auckland
Viaduct Harbour
17 September International Boat Building Competition, Viaduct Harbour Auckland
September – October New Zealand Marine Industry yard visits Auckland, Nationwide
14 – 16 October Waikato Boat, Fishing and Leisure Show Hamilton
For more information go to
realnzshowcase.com, nzmarine.com and
aucklandinternationalboatshow.com.
7]
AVIATION
Innovation in manufacture and use
of hi-tech materials
showcasing
AVIATION
Altitude Aerospace – VIP aircraft lounge and conference room
New Zealand’s renowned aviation industry New Zealand’s aviation industry is demonstrating some of its exciting
comprises over 1,000 companies and world class and innovative, and Original innovations in passenger comfort, aircraft
organisations. The industry comprises Equipment Manufacturers and aviation manufacture (including specialised
aircraft design and manufacturing regulators from around the world have XSTOL aircraft) and the development
experts, parts and avionics suppliers, certified and approved many New Zealand of hi-tech materials for airport baggage
flight training professionals, specialists in aviation companies and their products. handling and security systems. There are
general aviation, airport infrastructure, multiple new products being “launched”
The breadth of technology is impressive
aircraft cabin interiors and Maintenance, and exiting technology will be on display.
and world class, and the industry
Repair and Overhaul (MRO). It’s a fast-
can bring new niche products to Flair 2011 is a major aviation showcase
growing industry, with forecast sales for
market quickly and cost effectively. event scheduled to coincide with Rugby
2015 of $14.97 billion (with exports of
New Zealand’s aviation industry will be World Cup in Hamilton, just 90 minutes
$6.18 billion).
on show throughout the Tournament, drive from Auckland.
[8Date Event Location
showcase dates
24 September European Aeronautic Defence and Space Auckland
Company Tradeshow
9 September Knights of the Sky Exhibition – Omaka Aviation Blenheim
– 23 October Heritage Centre
September – October Vintage Aircraft Adventure Gore
7 & 10 October Wairarapa Vintage Wings and Wine Masterton
12 – 16 October Flair 2011 – New Zealand Aviation Exposé Hamilton
Includes: Air Innov8 – Trade Seminars Hamilton
For more information go to
realnzshowcase.com and nzflair.com.
9]Information &
Communications
Technologies (ICT)
Providing some of New Zealand’s best
investment opportunities
showcasing
Information &
Communications
technologies
New Zealand has a vibrant information the local ICT industry aims to become the approved audit and compliance tool
and communications technologies largest exporter over the coming years. supporting the Kyoto Agreement
(ICT) industry, with a reputation for Armed with a Free Trade Agreement with
• A radical software platform that will
developing practical solutions through China, the ASEAN trading block and
change the whole approach, and
innovative thinking. a diverse ICT industry, New Zealand
value proposition, of application
is an excellent launch pad for doing
New Zealand’s ICT industry includes development
business in Asia.
areas as diverse as wireless infrastructure, • Software that allows real-time
The New Zealand culture has a ‘can
business productivity software, health contextual advertising (national
do’ attitude that generates creativity
IT, transport and logistics technologies, or local) or information feeds on
combined with practicality and this is
digital content, payments, agribusiness, streamed TV services.
very evident in the ICT Industry, with
geospatial, security and communications
the emergence of new global-impacting The Rutherford Hi-Tech Forums &
technology. technologies such as:
Symposiums in Christchurch and around
Currently the second largest export • A GIS application monitoring climate the country have been scheduled to
earner for the New Zealand economy, and land change that is the first UN coincide with Rugby World Cup.
[ 10Date Event Location
6 – 11 September Rutherford Hi-Tech Forum & Symposiums – 100% Innovation Christchurch
(includes Canterbury Software Summit, Square Kilometre
showcase dates
Array Research Forum, Digital Content Forum, Spatial Industry
Forum, Wireless Forum and Broadband Development Forum)
14 – 18 September ICT Showcase Queens Wharf,
Auckland
16 September Rutherford Hi-Tech Symposiums Auckland
(includes Cloud Computing Forum and Education &
Research Forum)
23 September Rutherford Hi-Tech Symposiums Wellington
(includes Cloud Computing Forum)
18 – 23 September Peak Performance (Human Technologies) Dunedin
18 – 19 October Search and Knowledge Engineering Forum Tauranga
For more information about
ICT Showcase events, visit
realnzshowcase.com. If you are
interested in finding out more about
our innovative organisations, visit
ict.org.nz or tinetwork.co.nz.
11 ]AGRIBUSINESS
The business of developing
New Zealand’s primary industries
showcasing
AGRIBUSINESS
Agriculture is the backbone of are successful because of the long- Showcase events for the agriculture,
New Zealand’s economy. For nearly two standing relationship between science, livestock, horticulture and viticulture
centuries, New Zealand has developed technology and farming in New Zealand. industries will be held during September
and refined world-leading farming and and October 2011.
Over the years, we have invested
food production systems. The business
in research and development to
aspect of the agriculture, livestock,
continually improve farming systems,
horticulture and viticulture industries is
productivity and sustainability and to
often referred to as “agribusiness”.
add value to New Zealand’s agricultural
Our natural environment provides products. We are known internationally
the foundation for our world-class as leaders in these fields and for high
meat, wine and dairy exports, but our regulatory standards and quality
agribusiness is wider than that. We production methods.
[ 12Date Event Location
8 – 9 September Field Days events in Canterbury (Field Days events Christchurch
include visits to research facilities, model farms, high
showcase dates
performance farms, seed production facilities and equipment
demonstrations)
15 September Field Days, Agricultural and Farming showcase events in Hamilton
– 4 October Waikato, and possible meetings with industry leaders
16 September Field Days events in Taranaki New Plymouth
26 – 28 September Field Days events in Manawatū Palmerston North
September Horticultural Technology showcase in Hawke’s Bay Napier
September Vineyard Technology showcasing in Marlborough Blenheim
September Sheep Dog Trials – Wairarapa Masterton
September – October The Wool Shed – the National Museum of Sheep Wellington
and Shearing
September – October Alpine & Agriculture Encounter Methven
7 – 23 October Rural Sports Competition Auckland, Wellington,
Dunedin
8 – 9 October Field Days events in Canterbury Christchurch
14 – 15 October Poverty Bay Agriculture and Pastoral (A&P) Show Gisborne
19 – 21 October Hawke’s Bay Agriculture and Pastoral (A&P) Show Hastings
23 October Methven Rodeo Methven
For more information go to
realnzshowcase.com or nzpastoralfarming.com.
13 ]FORESTRY
Technological leadership meets
sustainable forest management
showcasing
FORESTRY
Nursery, Verda New Zealand Ltd
It’s fitting that we celebrate our forestry for future growth. At the same time, technology that allows for innovation
industry in 2011, as it is the United indigenous forests were protected for with wood. This includes new applications
Nations International Year of the Forest. the enjoyment of future generations. As for wood fibres such as in bio-energy,
Sustainably managed forests and a result of this foresight, New Zealand is biomaterials and wood composites. Other
innovations in wood processing are vital now a leading supplier of high-quality pine innovations include how we harvest and
components of New Zealand’s largest to the world. All 1.8 million hectares of manage forests, wood processing, drying
industry and third largest export sector. New Zealand’s plantations are renewable, and treating and design applications for
Forestry accounts for $3.7 billion per and almost half are Forest Stewardship building construction.
year in exports, a figure likely to increase Council (FSC) certified. New Zealand pine
Foresters who love rugby should come a
to $6.2 billion by 2020 and has an annual is a “super softwood” of the 21st century
few days before Rugby World Cup kicks
wood harvest of 23 million cubic metres. – one of the most attractive and versatile
off and attend a major forestry expo and
types of wood available.
Last century, vast timber plantations symposium in Rotorua – the nation’s
were established to provide a resource New Zealand also produces advanced forestry and wood processing capital.
[ 14showcase dates
Date Event Location
September – October Winning with Wood – New Zealand Forests and Wood Rotorua and
Processing Festival Nationwide
2 – 4 September Kawerau Woodfest (including National Woodskills Kawerau
Competition)
5 – 7 September Forest Industries Expo and Symposium (FI2011) Rotorua
6 September Forest Industries Conference (FI Conference 2011) Rotorua
7 September FITEC National Training Awards Rotorua
For more information go to
realnzshowcase.com and
winningwithwood.com.
15 ]ENERGY &
RESOURCES
Abundant renewable energy resources
showcasing
ENERGY &
RESOURCES
In a world of increasing energy demand science and technology, and our wind 144.74 BCF (net) from 20 producing
New Zealand is blessed with abundant resources are equal to the best in the fields. Experts believe that more than
energy resources. New Zealand is world. A low-emission electricity system 1.2 million square kilometres of our
internationally renowned for its provides New Zealand with a distinct exclusive economic zone are likely to
renewable energy, particularly hydro, energy advantage over our trading have underlying sedimentary basins
geothermal and wind. More than 70 competitors and supports our clean, thick enough to generate petroleum.
percent of our electricity is renewably green reputation. Most of New Zealand’s territory is yet to
generated. Large rivers flow from our be explored, although seismic surveying
New Zealand also has impressive
stunning mountain ranges, permitting is underway.
petroleum and mineral resources
hydro generation. Our geographical
and in global terms is under explored.
position, on the Pacific “Ring of Fire”,
New Zealand extracted 19.617 MMBBLS
gives us access to geothermal energy
of oil from 18 producing oil fields in
we can utilise with innovations in
2009. Gas production for 2009 was
[ 16Date Event Location
showcase dates
September Freeman Media Oil and Gas Forum New Plymouth
September – October Clean Energy Centre – showcase includes innovation and Taupō
technology in wind, solar, biomass, geothermal generation
12 – 14 October Clean Energy Expo at the Clean Energy Centre Taupō
23 October New Zealand Gold Panning Championships and Otago
Labour Day Markets
31 October – GNS sponsored 2011 Science Innovation Event Taupō
4 November
For more information go to
realnzshowcase.com or
crownminerals.govt.nz.
17 ]SCIENCE
Developing business through science,
technology and innovation
showcasing
SCIENCE
Even before New Zealand scientist and the expertise found in our universities a huge role in New Zealand’s success in
Nobel Prize winner Ernest Rutherford and Crown research institutes there winegrowing and wine exporting, the
was first in the world to split the atom in are also independent scientists in many invention of the world’s first propeller-
1919, New Zealand was fascinated with sectors, focusing on everything from less boat and our development of new
science, technology and innovation. biomedical research, to aviation and textiles, to name a few.
This fascination is fortunate, as the marine technology to innovations in
success of every one of our industries agriculture and horticulture.
depends on these three things.
As science permeates all of
In 2010 our government invested over New Zealand industry, it’s impossible
$1.1 billion in research, science and to measure its value in annual export
innovation with an increased focus on terms, but we can see its value every
support for business R&D. In addition to day. Science and technology has played
[ 18Date Event Location
showcase dates
1 – 4 September Conference for General Practice – Royal NZ College of Auckland
General Practitioners
September – October Te Manawa – Art, Heritage and Science Museum Palmerston North
26 – 30 October SIOP 2011: 43rd Congress of International Society of Auckland
Paediatric Oncology
October Biotech Conference Auckland
9 – 11 November Water New Zealand Annual Conference Rotorua
21 – 25 November Surveying and Spatial Sciences Conference Wellington
For more information go to
realnzshowcase.com or sciencenewzealand.org.
19 ]FOOD &
BEVERAGE
The foundation of New Zealand’s
sustained prosperity
showcasing
food & Beverage
The food and beverage industry is the excess of $11 billion, the dairy industry Some of our more famous examples
foundation of New Zealand’s prosperity, is New Zealand’s biggest export earner, are Bluff oysters, West Coast whitebait
accounting for over 50 percent of our followed by meat, which earns $5.1 and seafood from the pristine waters
annual export earnings. It is a high billion each year. of the Marlborough Sounds, Hawke’s
value, high-growth export that starts Bay’s artisan products, such as cheese
During the Rugby World Cup 2011,
with New Zealand’s unique environment, and olives, and our succulent beef and
New Zealand’s finest food and beverages
diverse geography and climate and lamb. Throughout the Tournament,
will be on show at REAL New Zealand
excellent soil quality and results in visitors will be able to sample
Showcase events throughout the
healthy, high quality and great tasting New Zealand’s food and beverages every
country. Visitors will be able to
food and beverages. day in cafes and restaurants, and at
experience the difference in food
some spectacular events in the REAL
Several categories dominate the and crops from region to region – the
New Zealand Showcase.
industry in New Zealand, including dairy, variations in climate, soil and terrain
meat, seafood, fruit and vegetables and in New Zealand means that a lot of our
specialty foods. With annual exports in foods are unique to their specific region.
[ 20Date Event Location
September – October New Zealand Food and Beverage Showcase Queens Wharf,
Auckland
showcase dates
9 September Hawke’s Bay Regional Signature Dish 2011 Napier, Hastings,
– 18 October Havelock North
17 September Russell Oyster Festival Russell
24 September New Zealand Olive Festival Hastings
24 – 25 September Whitianga Scallop Festival Whitianga
27 September Nelson Seafood/Hops Festival Nelson
September Aquaculture Showcase Northland
September Real Canterbury Market Days – A Taste of Canterbury Christchurch
September Central Hawke’s Bay Lamb Festival Waipukurau
September Savour Bluff Oysters Bluff
September – October West Coast Whitebait Season Festival Greymouth
September – October Farmers Markets (over 40 nationwide) Nationwide
September – October “Outstanding in Their Field” Farmers Market chefs on show Nationwide
September – October Auckland Fish Market Auckland Waterfront
September – October Auckland Seafood Cooking School Auckland Waterfront
1 October RugBeer HopFest Nelson
1 October Kaikōura Seafest Kaikōura
6 – 15 October The Marlborough Wine Festival Village Blenheim
12 October The Dinner of a Lifetime – the Marlborough Culinary Experience Blenheim
22 October Kiwiana Seafood & Wine Festival Bay of Islands
For more information
go to realnzshowcase.com.
21 ]WINE
Unique climate and
unwavering passion secure
international reputation
showcasing
WINE
New Zealand produces less than one regions in New Zealand. Within a style of wine to please even the most
percent of the world’s wine, yet offers an these diverse regions, sub-regional selective of palates whilst bringing to life
impressive array of varieties and styles characteristics are beginning to show our fabulous food.
from ten regions, acclaimed around through and New Zealand wines are
Throughout the Tournament,
the globe. Central to the success of now being distinguished as being not
New Zealand wine will flow at REAL
this $1 billion plus export industry is just from a wine region, but from a
New Zealand Showcase events,
New Zealand’s unique climate and the sub-region and a place.
including some of our biggest wine
unwavering passion and commitment
New Zealand wines deliver a freshness and food festivals in Auckland, Hawke’s
of our wine producers to produce
and vibrancy that has secured a Bay, Marlborough and Central Otago.
premium and sustainable wines of
reputation with top chefs and discerning New Zealand restauranteurs and cafe
international quality.
consumers around the world as the owners will also relish the opportunity to
New Zealand wine is distinctive for its perfect accompaniment to a range of show off our local wines.
purity, vibrancy and intensity. There are international cuisines. The diversity of
a number of distinct major winegrowing the New Zealand wine means there is
[ 22Date Event Location
September – October New Zealand Food and Wine Showcase Queens Wharf,
Auckland
showcase dates
25 September The Nelson First XV Degustation Dinner Nelson
26 September Nelson Tutored Tasting of First XV Award Winning Wines Nelson
28 September Nelson New Release Tasting Nelson
September Central Otago Pinot Experience Queenstown
September Villa Maria – A Day in the Vineyard Auckland
September – October Hawke’s Bay Wine Tasting Adventure Napier
September – October Big Picture Wine – Showcasing Auckland Wines Auckland Waterfront
2 October Kerikeri Wine and Food Festival Bay of Islands
6 – 13 October The Marlborough Wine Festival Village Marlborough
7 & 10 October Wairarapa Vintage Wings and Wine Masterton
9 – 15 October Kumeu Best of the West Festival North Auckland
12 October The Dinner of a Lifetime – the Marlborough Wine Experience Blenheim
18 October Hawke’s Bay A&P Wine Awards Hastings
23 October Gisborne Wine and Food Festival Gisborne
For more information go to
realnzshowcase.com or nzwine.com.
23 ]EQUINE
An extraordinary international
success story
showcasing
equine
Photo: Dual Cox Plate Champion, So You Think
New Zealand’s thoroughbred industry The international success of the Rain, and more recently, So You Think.
has an extraordinary record of New Zealand-bred horse began in 1890, New Zealand’s thoroughbred industry
international success. New Zealand-bred when Carbine won the Melbourne Cup. continues to flourish.
horses are rated amongst the very best The thoroughbred was consistently
This success in horse breeding is
in the world and are revered for being successful in his career, and this carried
attributed to the environment
fast, tough and durable. New Zealand’s on when he retired and was put out to
and the acumen of its breeders.
thoroughbred breeding industry has a stud. Over half of the 65 Melbourne
This was demonstrated in 2005
proud tradition of dominating the top Cup winners from 1914 to 1978 were
when the country’s flagship nursery,
races in Australia and is the leading descendants of Carbine. And more
Cambridge Stud, achieved the honour
supplier of elite winners in Singapore and success followed for New Zealand
of being the world’s top ranked
Hong Kong with the export sale of horses breeders with legends such as Phar Lap,
international stud farm.
generating $140 million each year. Horlicks, Happyanunoit, Might and
Power, Sunline, Starcraft, Vengeance of
[ 24Date Event Location
3 September Great Northern Steeplechase Day Ellerslie Racecourse,
Auckland
showcase dates
12 September Whāngārei Racing Club’s Fashion Fiesta Race Day Whāngārei
17 September Hawke’s Bay Spring Carnival – Gr.1 Windsor Park Hastings Racecourse,
Plate Raceday Hawke’s Bay
24 September Xtreme Raceday New Plymouth
24 September Auckland Race Club Premier Raceday Ellerslie Racecourse,
Auckland
September Ōtaki Māori Racing Club Carnival Ōtaki
September – October 24 Race Meetings – Nationwide Nationwide
September – October Cambridge Stud Tours Cambridge
1 October Hawke’s Bay Spring Carnival – Gr.1 Spring Classic Hastings Racecourse,
Premier Raceday Hawke’s Bay
14 – 16 October Springston Trophy Equestrian event Kaikōura
22 October Auckland Race Club Premier Raceday Ellerslie Racecourse,
Auckland
For more information go to
realnzshowcase.com, nzb.co.nz and
nztm.co.nz.
25 ]FILM
World-class directors, actors and
post-production specialists
showcasing
FILM
New Zealand Film Connection
New Zealanders have long been New Zealand, and this has contributed New Zealand has experienced
passionate about film, and since the a great deal to our economy. In 2009, international success and recognition
seventies we’ve been steadily growing revenue from the film and screen for a number of feature films, such as
our international reputation. industry was $2.8 billion, plus another The Lord of the Rings trilogy, Avatar,
$1.3 billion revenue from production King Kong, Whale Rider, The Piano, Once
The New Zealand film industry has
and post-production. Were Warriors and the 2010 smash hit
exported film directors and actors to
Boy. Next on the agenda is The Hobbit
Hollywood, and we have a number of We’re a popular destination for
directed by Sir Peter Jackson, which
Oscar-winning directors, producers, international film companies, largely
starts shooting in early 2011.
production specialists and actors who because of our unique landscapes,
live locally. In the last decade or so, world-class skills in directing and post-
there has been a move to shoot and production and expertise in developing
produce more international films in cutting-edge visual effects.
[ 26Date Event Location
showcase dates
September – October Weta Cave Wellington
September – October Film Tourism Tours and Trails including The Lord Waikato, Wellington
of the Rings sites
September – October NZ On Screen – NZ Storybox 2011 Nationwide
September – October Wellington Museums Trust – Give it a Try Wellington
2 – 3 September Silent Film Festival Bay of Plenty, Rotorua
For more information go to
realnzshowcase.com, filmnz.com and
nzfilm.co.nz.
27 ]FASHION &
TEXTILES
Technological innovation combined
with a unique style
showcasing
fashion & textiles
New Zealand Fashion Week
In 1999, New Zealand took London designers, and a growing list of apparel and beautiful quality textiles.
Fashion Week by storm, attracting up-and-coming stars, continue to
Brands such as Icebreaker, Snowy Peak,
international media attention. Dubbed build New Zealand’s reputation for
Untouched World and Line 7 have made
the ‘New Zealand Four’, a reference great design.
their mark using wool and other natural
to the distinct and radical vision for
As well as having talented designers, fibres to develop a range of unique
fashion presented a decade earlier
New Zealand’s fashion industry is textiles and fabrics popular around
by the ‘Antwerp Six’, these designers
renowned for its technical innovations the world.
included Karen Walker, Nom*D,
and pioneering applications of wool and
WORLD and Zambesi. Since then, New Zealand fashion designers
natural fibres. Our farms deliver top
New Zealand has developed and and natural fibres and textiles will
quality wool and other natural fibres
showcased many other high-profile be showcased as part of the REAL
which are made into luxurious carpets,
fashion labels, such as Kate Sylvester, New Zealand Showcase at many events
natural breathable merino lifestyle
Sabatini and Trelise Cooper. These during September and October 2011.
[ 28Date Event Location
28 August New Zealand Fashion Week Auckland
– 4 September
showcase dates
25 August World of WearableArt™ Wellington
– 10 September
9 – 11 September New Zealand Jewellery Show Wellington
10 September ReStyle Hamilton
September New Zealand Merino Showcase Christchurch,
Auckland
September – October New Zealand Fashion and Textiles Showcase Auckland, Wellington,
Christchurch,
Dunedin
September – October New Zealand Fashion Museum – Black in Fashion Exhibition Auckland
September – October WOW: World of WearableArt™ & Classic Cars Museum Nelson
18 – 19 October Style Pasifika: Best of Pasifika New Zealand Auckland
27 October Cult-Couture 2011 – Fashion Design Awards Auckland
For more information visit realnzshowcase.com,
nzfashionweek.com and textilesnz.org.nz.
29 ]MUSIC
The New Zealand sound drives
international success
showcasing
music
Shihad at the Homegrown Festival by Grant Down
New Zealand’s unique music style has popular music “exports” include Split Our opera singers and classical musicians
been attributed to its isolation from Enz, Crowded House, Hayley Westenra, are renowned overseas, including
the wider world, but that doesn’t hold Savage, Fat Freddy’s Drop, OMC (whose Dame Kiri Te Kanawa, Dame Malvina
any more in this age of information. single How Bizarre sold over 3 million Major, Jonathan Lemalu, Tecquin and
Music is an expression of our Māori and copies worldwide). Our most recent New Zealand Symphony Orchestra
European culture. New Zealand artists success is New Zealand comedy band (NZSO).
have combined these influences with local Flight of the Conchords who burst onto
Over 80 local independent labels,
flavour to create a sound that is distinctly US television screens and whose self-titled
and around 20 percent of the music
New Zealand. album debuted at number three on the
sold and heard on our radio stations
US charts. Arguably our most famous
New Zealand composers and performers is by New Zealanders. Our music will
international musical contribution is that
are recognised throughout the world. be showcased as part of the REAL
of Richard O’Brien, writer of The Rocky
New Zealanders did have to travel to New Zealand Festival during Rugby
Horror Show. The musical, which is now a
find an audience, and that means our World Cup 2011.
cult classic, was first performed on stage
musicians have been influenced by music
[ 30 in London in 1973.
in other countries. Our most famousDate Event Location
September Sweet As – Past, Present and Future concert Auckland
September – October REAL New Zealand Music Showcase Nationwide tour
showcase dates
September – October Smokefreerockquest – Alumni Nationwide
22 September Southern Sinfonia’s Last Night of the Proms Dunedin
25 – 29 September New Zealand Symphony Orchestra: Odes to Joy Wellington,
Auckland, Dunedin,
Christchurch
1 – 2 October Southside New Zealand Music Gig 2011 Auckland
6 – 7 October Carmina Burana – Choral Masterpieces with Auckland Auckland
Philharmonia Orchestra
15 – 23 October Homegrown Coromandel
22 October Dame Kiri Te Kanawa – A Gala Evening Auckland
October Farewell Concert Queens Wharf,
Auckland
For more information go to
realnzshowcase.com, or nzmusic.org.nz/artists.
31 ]EDUCATION
High quality education programmes
in a safe environment
showcasing
EDUCATION
New Zealand’s education system is communications and other costs schools, and a relaxed and balanced
known for its consistently high quality, associated with living away from home lifestyle. Our reputation for innovation
and our country’s institutions attract for an extended time (many students and quality draws students here from
over 90,000 international students stay here for several years). This makes over 90 countries, who see great value in
each year. As well as studying for education New Zealand’s fifth largest getting an English language education in
undergraduate degrees and studying export sector. a safe and beautiful environment.
English language, international students
Students are attracted to New Zealand For more information go to
come to New Zealand for doctoral
for our highly respected universities realnzshowcase.com,
research degrees.
– 67 percent of them are included in newzealandeducated.com
Tertiary education is worth almost the World Top 500, according to the and learnmorestressless.com.
$2.5 billion per year to the New Zealand Times Higher Education rankings. We
economy, a figure which includes tuition also provide well-developed vocational
fees, accommodation, food, clothing, programmes, inclusive and welcoming
[ 32TOURISM
World-class experiences with a
distinctly New Zealand flavour
showcasing
tourism
New Zealand’s innovative and according to FutureBrand’s 2010 New Zealand’s tourism industry
professional tourism industry offers Country Brand Index and was named and infrastructure is welcoming,
unique world-class experiences, from by CNN as the second best place to visit professional, focused and innovative
luxury lodges to spine-tingling outdoor in 2011. and over a year caters to over
activities, Māori cultural experiences to 2.5 million international visitors.
New Zealand is a great place to work, live
cycling and walking.
and play and it’s also a wonderful place to In 2011, New Zealand will extend a
International tourism is New Zealand’s visit. It has a spectacular landscape and warm welcome to more than 85,000
largest export industry, providing $9.5 is incredibly diverse. There are bustling international visitors for Rugby World
billion a year to New Zealand’s economy cities, alpine areas, native forests, Cup 2011, making it a great year
and employing one in ten New Zealanders. inland plains, beaches and wetlands and for tourism.
The country is marketed around the geothermal areas all over the country.
For more information go to
world by the campaign ‘New Zealand But it isn’t just the scenery and natural
realnzshowcase.com
100% Pure You’. As a country brand, beauty that makes New Zealand different
or newzealand.com.
New Zealand is the world’s third best to other countries.
33 ]RUGBY
Our enduring passion emerges
as thriving industry
showcasing
RUGBY
New Zealand is a rugby nation. During the rugby season, there are about men and women’s rugby, rugby Sevens
We have a rich rugby history, an 3,500 matches every weekend from one and age-grade rugby.
enduring passion for the game and end of New Zealand to the other.
In 2011, there will be a vast range of
we’re home to one of the world’s iconic
As well as providing coaching expertise events which celebrate the part rugby
and most successful rugby teams of
to our own players, New Zealand plays in the lives of New Zealanders.
all time – the All Blacks. Rugby is a
provides coaching and playing talent,
national pastime in New Zealand
rugby resources, training equipment and
– at all levels. And since professionalism
rugby information to clubs and other
was introduced to the game, it’s also
rugby organisations around the world.
become a thriving industry. We have 26
provincial unions, 500 clubs, 145,900 New Zealand teams have also fashioned
registered players, 10,500 coaches, an outstanding, international winning
6,500 volunteers and 2,000 referees. record in all forms of the game including
[ 34Date Event Location
6 August – 8 October Heartland Championship (New Zealand provincial Nationwide
competition)
DOING BUSINESS
showcase dates
9 September Rugby World Cup, 2011 – 48 games of world-class Rugby Nationwide
IN New Zealand
– 23 October
17 September rugbyRUCKus Tolaga Bay
20 September Birthplace of Rugby in New Zealand, Nelson – 1870 Nelson
(re-enactment)
23 September Classic All Blacks vs Classic French Queenstown
New Zealand has an impressive one for business freedom. relationships between any two
29 – 30 September Poneke Pies’ Masters Rugby Festival Wellington
record of economic freedom New Zealand has a very simple countries, effectively giving our
30 September Waitaki Golden Oldies Rugby Festival (tournament) Ōamaru and benefits from its openness taxation system, with no capital exporters duty-free access to
– 2 October to global trade and investment. gains tax and 25 million people.
no payroll taxes.
3 – 4 October At the Heart of Champions – International Rugby Forum Christchurch The 2011 World Bank ‘Doing For more information go to
Business’ report ranked A strong free-trade advocate, newzealand.com.
September – October Hard on the Heels – Capturing the All Blacks: Dunedin,
New Zealand third in the world New Zealand was the first
Peter Bush Photographs Christchurch, If you’d like regular updates
Wellington, Auckland for ease of doing business, first developed country to enter
on the REAL New Zealand
for ease of starting a business into a free trade agreement
September – October The Story of Ka Mate (the haka) – Te Papa Wellington Showcase, visit nz2011.govt.
and first in the world for with the People’s Republic of
nz/business and join the
September – October New Zealand Rugby Museum: Revel in Rugby – The Sport that Palmerston North protecting investors. The 2010 China. We also have free trade
New Zealand 2011 Business
shaped our Nation Index of Economic Freedom, agreements with many other
Club. As a member, you’ll
compiled by The Heritage nations, including Singapore,
September – October George Nepia Exhibition – Wairoa Museum Wairoa also have the opportunity
Foundation and The Wall Street Thailand, ASEAN-Australia,
September – October The Colin Meads Legends Gallery (photographic exhibition) Auckland and
to host or be hosted during
Journal, ranked New Zealand and Malaysia. Australia and
Rugby World Cup.
OPEN
Wellington
as the fourth freest economy New Zealand have one of the to NZ
11 – 13 October Tribal Rugby Festival Rotorua in the world and as number most open economic and trade MAP
For more information go to realnzshowcase.com
and realnzfestival.com.
35 ] [ 36[ 37 - 38
North Shore
Whāngārei
Auckland
Whitianga,
Coromandel Region
Russell,
Bay of Islands,
Northland Region
Rotorua
Tauranga
Hamilton
Kawerau
Cambridge,
Waikato Region
New Plymouth Tolaga Bay
Taupō
Gisborne
Palmerston North
Wairoa
Napier
Ōtaki
Hastings, Havelock North,
Hawke’s Bay Region
Nelson
Waipukurau
Blenheim, Masterton
Marlborough Region
Wellington
Greymouth
Kaikōura
Christchurch
Methven
Ōamaru
Queenstown
Otago Region
Dunedin
Gore
Invercargill Bluff
Location of Rugby Match Location of REAL NZ Showcase Event
Map KeyFor more information on the REAL New Zealand Showcase visit
realnzshowcase.com.
For more information on the REAL New Zealand Festival visit
realnzfestival.com.
If you’d like to host or be hosted during Rugby World Cup 2011,
visit nz2011.govt.nz/business to join the New Zealand 2011
Business Club.
[ 38You can also read
