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        ACCOUNTING AND BUSINESS CHINA 04/2013

 CHINEXT
 LOOKS AHEAD
 INVESTING IN CHINA’S FUTURE

              TAX TRANSPARENCY
              DECISION-TIME FOR HONG KONG

            HUMAN RIGHTS AUDITING FOR GOOD
            CORRUPTION STEPS TO COMBAT
            XBRL CAN IT DELIVER?
AB CHINEXT LOOKS AHEAD - ACCA
AB CHINEXT LOOKS AHEAD - ACCA
Editor’s choice                                                                                                3

 As deputy director general of Public Company Supervision II at the China Securities
 Regulatory Commission (CSRC), Zhao Lixin is playing a leading role in developing the
 ChiNext market – a key element in the national strategy for innovation. See page 12

                                          time for agreement
                                          A growing need for international tax transparency has cranked up
                                          the pressure on jurisdictions to sign comprehensive double taxation
                                          agreements (CDTAs). These allow the respective parties to determine
                                          the taxing rights of each, as well as enabling the exchange of
                                          information to prevent tax evasion. To date, Hong Kong has signed
                                          27 such agreements. But as a low-tax jurisdiction, there may not be
                                          a great incentive for some countries to enter into CDTAs where the
                                          primary beneficiary may be viewed as Hong Kong.
                                             So where does that leave countries wanting to enter into an
                                          arrangement that allows the free exchange of tax information but
                                          for whom a CDTA doesn’t cut it? Step forward the Tax Information
                                          Exchange Agreement (TIEA). Except that Hong Kong has, so far,
                                          declined to negotiate on TIEAs. Why? In our feature on page 16, we
                                          look at the increasing pressure on Hong Kong to agree to the TIEA
                                          framework put forward by the OECD Global Forum on Transparency
                                          and Exchange of Information for Tax Purposes.
                                             When the Global Forum conducted its phase 1 peer review report, it
                                          noted that Hong Kong has an adequate legal and regulatory framework
                                          to facilitate effective tax information exchange. Hong Kong has indeed
                                          made great strides in establishing its international tax treaty network,
                                          putting it on a par with international standards. This is in Hong Kong’s
                                          interest as it enhances its position as an international business and
                                          financial centre. But the fact that it is the only jurisdiction out of 108
                                          Global Forum members to not agree to the TIEA framework raises
                                          questions. In June 2012, the Hong Kong government concluded a
                                          public consultation; ACCA has made submissions on this and broadly
                                          supports the legal framework for entering into TIEAs, with caveats.
                                             The phase 2 peer review report, on the progress of the Global
                                          Forum’s members towards full and effective tax information exchange,
                                          will be issued soon. As one tax professional puts it: ‘the pressure on
                                          the government – and the profession – to act is immense.’

                                          Colette Steckel, colette.steckel@accaglobal.com

XBRL takes hold     a better audit
The ‘bar-coding’    Traditional
language geared     methods can miss
to business         the bigger picture
reporting is        of how a company
gaining ground      treats its people –   RESEARCH AND INSIGHTS App                             big
globally, but not   now stakeholders      The new release of our app explores finance           ambitions?
all companies       are calling for       function transformation, in particular shared         For your next
are convinced       human rights          services and outsourcing. To download it, visit       move, go to www.
of its efficacy     audits                www.accaglobal.com/riapp, or just search for          accacareers.com/
Page 26             Page 42               ‘ACCA Insights’ in the iTunes App Store               china-hong-kong
AB CHINEXT LOOKS AHEAD - ACCA
AB CHINA EDITION
CONTENTS
APRIL 2013

VOLUME 16 ISSUE 4

Asia editor Colette Steckel
colette.steckel@accaglobal.com +44 (0)20 7059 5896
Editor-in-chief Chris Quick
chris.quick@accaglobal.com +44 (0)20 7059 5966
International editor Lesley Bolton
lesley.bolton@accaglobal.com +44 (0)20 7059 5965
Sub-editors Loveday Cuming, Peter Kernan, Vivienne Riddoch
Design manager Jackie Dollar
Designers Robert Mills
Production manager Anthony Kay
Advertising James Fraser
jfraser@educate-direct.com +603 9205 8498
Head of publishing Adam Williams
Printing Times Printers
Pictures Corbis
Editorial board Rosanna Choi, Jimmy Chung, Tracy Ho,
Belinda Kwee, Andy Lam, Arthur Lee, Roy Leung, Derek
Poon, Anthony Tyen, Fergus Wong, Davy Yun
ACCA
President Barry Cooper FCCA
Deputy president Martin Turner FCCA

                                                                         Features
Vice president Anthony Harbinson FCCA
Chief executive Helen Brand OBE
ACCA Connect
members@accaglobal.com +44 (0)141 582 2000                               12 What next for ChiNext?
                                                                         Zhao Lixin of the China
                                                                         Securities Regulatory
ACCA Beijing                Accounting and Business is published 10      Commission discusses
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accabj@cn.accaglobal.com    the title are those of the contributors.
                                                                         burgeoning board
                            The Council of ACCA and the publishers
ACCA Chengdu                do not guarantee the accuracy of             16 The heat is on Hong
+86 28 8620 2085            statements by contributors or advertisers,   Kong is under pressure to
info@cn.accaglobal.com      or accept responsibility for any statement   establish a legal framework
                            that they may express in this publication.
ACCA Guangzhou                                                           for tax information exchange
                            Copyright ACCA 2013 Accounting and
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accagz@cn.accaglobal.com    Business. No part of this publication may
                            be reproduced, stored or distributed         20 Beating bribery The
ACCA Hong Kong              without the express written permission       global anti-corruption push is
+852 2524 4988              of ACCA.
                                                                         gathering pace
info@hk.accaglobal.com      Accounting and Business is published by
                            Certified Accountant (Publications) Ltd, a   23 Reward rethink
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+853 8294 6708              Certified Accountants.                       on a healthy corporate culture
macau@cn.acca
                            29 Lincoln’s Inn Fields
global.com
                            London, WC2A 3EE, UK
                                                                         26 XBRL overkill? Despite its
                            +44 (0) 20 7059 5000                         growing popularity, XBRL has
ACCA Shanghai
+86 21 6391 6777
                                                                         yet to win over the doubters
                            www.accaglobal.com
accash@cn.acca global.com

ACCA Shenzhen
+86 (0)755 3395 5711/
3395 5710
                                                      Audit period
                                                      July 2011 to
                                                      June 2012
                                                      148,106
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Worldwide
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                                                                                                   Accounting and Business: China, Ireland,
                                                                                                   International, Malaysia, Singapore and UK.
                                                                                                   See them all at www.accaglobal.com/ab

Regulars
BRIEFING                                          TECHNICAL
06 News in pictures                               44 Update The latest from the
A different view of recent headlines              standard-setters
08 News in graphics                               46 Audit standards ISACA is
We show a story as well as tell it using          updating its standards in line with
innovative graphs                                 advances in IT
10 News round-up                                  48 CPD: debt or equity? IAS 32 aims
A digest of all the latest news and               to provide clarity for definitions of
developments                                      assets and liabilities in relation to debt
                                                  instruments

VIEWPOINT
30 Cesar Bacani Outgoing CFOs have
                                                  51 All about EVA Our new series
                                                  explores economic value added
                                                  54 US corporate healthcare What will
                                                                                                   Your sector
much to pass on to the up and coming              be the implications for companies of
                                                  the new Affordable Care Act?
                                                                                                   33 CORPORATE
31 Errol Oh It’s time to enable more
women to reach the boardroom                                                                       33 The view from Ali Hammad of
                                                                                                   Almutlaq Group, Saudi Arabia, plus
32 Barry Cooper Emerging economies
should follow China’s example and
                                                  CAREERS                                          news in brief
adopt IFRS                                        60 The next step How three finance               34 Finding a balance Despite their
                                                  professionals turned the financial crisis        affluence Hong Kong and Singapore
                                                  to their advantage                               score badly in the happiness stakes
                                                                                                   38 The mobile workplace The rise
                                                                                                   of the ‘bring-your-own-device’ culture
                                                                                                   requires careful management

                                                                                                   41 PRACTICE
                                                                                                   41 The view from Gayle Dickerson
                                                                                                   FCCA of Grant Thornton, Sydney, plus
                                                                                                   news in brief
                                                                                                   42 Auditing for human rights
                                                                                                   An insight into a complex area
                                                                                                   of reporting

                                                                ACCA NEWS
CPD
Accounting and Business is a rich source of
                                                                62 Disciplinary and regulatory
                                                                hearings Publicity protocols are
                                                                set to change in 2014
CPD. If you read it to keep yourself up to
                                                                63 CPD There are many different
date, it will contribute to your non-verifiable
                                                                ways of accessing CPD
CPD. If you read an article, learn something
new and apply that learning in some way, it                     64 News Charity Fun Day
will contribute to your verifiable CPD. Each                    Appreciation Lunch celebrates
month, we also publish an article or two with                   fundraising success; Beijing and
related questions to answer. If they are                        Shanghai Annual Conferences take place; ACCA and
relevant to your development needs, they                        BDO China sign Memorandum of Understanding; AB Corporate, an
can also contribute to your verifiable CPD.                     Accounting and Business special edition, available online; record
One hour of learning equates to one unit of                     numbers pass exams; new appointments to ACCA/IMA Accountants for
CPD. For more, go to                                            Business Global Forum
www.accaglobal.com/members/cpd
AB CHINEXT LOOKS AHEAD - ACCA
6   News in pictures

               01     David Beckham
                      has become a
               global ambassador for
               Chinese football in a bid
               to boost its profile. He
               will combine the role
               with playing for French
               team Paris St-Germain

               02       Japan’s prime
                        minister Shinzo
               Abe announced that
               Tokyo could be an
               inspiration for other
               cities if it wins the
               right to host the
               2020 Olympics

               03      Aged 114,
                       Misao Okawa
               from Japan has been
               recognised by Guinness
               World Records as the
               oldest woman alive
AB CHINEXT LOOKS AHEAD - ACCA
7

04      Europe’s
        horsemeat
scandal has spread to
Asia, with an imported
lasagne brand taken
off the shelves of
ParknShop, one of the
biggest supermarket
chains in Hong Kong

05       After winning an
         Oscar for movie
blockbuster Life of Pi,
Taiwanese director Ang
Lee has been celebrated
across Asia. Lee shot the
film in his home country
and has been thanked
publicly by president
Ma Ying-jeou

06      Park Geun-
        hye was sworn
in as South Korea’s
first woman president
at an inauguration
ceremony at the National
Assembly in Seoul, with
global sensation Psy
also performing

07      As the global
        demand for ivory
is on the rise, Singapore
is bucking the trend. The
number of shops selling
ivory in the country has
more than halved in the
last decade, according to
a survey by two wildlife
conservation groups
AB CHINEXT LOOKS AHEAD - ACCA
8                News in graphics

         1                     2                     3                    =4                    =4                     6
      TOKYO                 OSAKA                SYDNEY                  OSLO              MELBOURNE             SINGAPORE

 THE CRIPPLING COST OF LIVING IN URBAN ASIA
 According to the latest Worldwide Cost of Living Survey from the Economist Intelligence Unit, five cities in Asia Pacific and one
 in Europe have displaced Zurich at the top of the most expensive urban location list. The top 20 now includes 11 Asian cities.

 99M                                                                            MOBILE MIRED
 Number                                                                         Brands in Asia Pacific are struggling to develop
 of people                                                                      formal mobile strategies, putting at risk the
 living                                            us$2.8bn
                                                                                success of their marketing plans, according to
 below the                                     YEOH TION                        a study by Warc and the Marketing Association
                                                         G
 poverty                                          LAY                           for the Festival of Media Asia. Respondents
 line in                                                                        rated Japan and South Korea as the most
 China                             us$4.5bn                                     innovative in Asia Pacific for mobile marketing.
 in 2012                         LEE SHIN
 (down                            CHENG
                                                     us$4.8bn
 from 122m                                          QUEK LENG
 in 2011).                                            CHAN                       1 JAPAN
 61%
 Proportion               us$5.6bn
                           TEH HONG
 of Chinese                  PIOW
 companies
 facing
                                              us$6.6bn
                                                LIM KOK
 a skills                                         THAY                                                                         A
                                                                                                                          KORE
 shortage,                                                                                                          UTH
 according                                                                                                    2 SO

                            us$11N.7
 to Grant                            bn
 Thornton.                      ANADA
                               KRISHNAN          us$12.5b
 13%                                                     n                           3 CHI
                                                                                           NA
 Proportion                                        ROBERT KU
                                                                OK
 of Asian                                                                                                  4 SINGAPORE
 investors
 looking for
 openings            MALAYSIANS CRACK FORBES
 overseas,           Fourteen of the world’s 1,342 billionaires
 according           are Malaysians (up from 11), according to                        5 INDIA
 to an EY            the latest Forbes rich list, with Robert Kuok
 survey of           ranking joint 76th richest man on the planet.
 investors.

                  WAS THIS YEAR’S BONUS BIGGER THAN LAST YEAR’S?
in figures

                  Finance professionals in three locations told Efinancialcareers.com how their latest annual bonus compares
                  with the previous one. The average increase was 19% in Hong Kong, 10% in Australia and 8% in Singapore.
Month

                                                                                                        KEY:
                                                                                                           Bigger

                                                                                                           Smaller

                         AUSTRALIA                  HONG KONG                    SINGAPORE                 The same
AB CHINEXT LOOKS AHEAD - ACCA
9
                                                        510m
                                                    $31,          1
GLOBALS’ GROWTH SLOWS
                                                                            ,300m                                          6%
Despite overall income growth in 2012, the 22
leading global accountancy networks have seen                            $31                                             Global
                                                                                                                    accounting
their rate of growth dip for the first time since 2009
as a result of pressure on fees, regulatory scrutiny and
                                                                                        2                              network
                                                                                                                        income
intense competition across the industry. According to the                                                            growth in
latest survey by International Accounting Bulletin, there                                                          2012 (8% in
has been virtually no change in the Big Four’s market share.

                                                                                           ,420m                         2011).

                                RANK        COMPANY              GROWTH RATE            $24                       US$145bn
                                                                                                                     Combined
                                                                                                  3                  revenue of
                                  1         PwC			                  +8%                                          leading global
                                                                                                                   accountancy
                                  2         DELOITTE		              +9%                                                networks
                                                                                                                        in 2012
                                  3
                                                                                                 30m
                                            ERNST & YOUNG           +7%                                          (US$137bn in

                                                                                              3,0
                                                                                            $2
                                                                                                                         2011).
                                  4         KPMG		                  +1%
                                                                                                      4             180,529
                                  5         BDO			                  +6%                                                   Global
                                                                                                                   workforce of
                                  6         GRANT THORNTON          +10%                                          PwC, the firm
                                                                                                                   with biggest
                                                                                                16m
                                                                                            $6,0
                                  7         RSM		                   +1%                                             fee income.

                                  8         BAKER TILLY INT         +3%                           5
                                  9         CROWE HORWATH           +5%

                                  10        NEXIA		                 +22%
                                                                                           82m
                                  www.InternationalAccountingBulletin.com              $4,1
                                                                                            6

                                                                            87m
                              40m
                                                                        $3,9
                         $2,8                                                 7
                             10                             17m
                                         $3,0
                                             78m        $3,3
                                              9              8

According to the survey, 18 of the 22        Deloitte has ever wrested away from        audit and accounting services, with
networks surveyed grew revenue in            it – once, in 2010.                        advisory – and to a lesser extent tax –
2012, down from 21 in 2011. Of all 45           The year saw a surge in M&A activity    bringing in organic growth.
surveyed networks and associations,          among the larger mid-tier networks,          Worldwide, firms in Turkey (35%),
23% reported a fall in revenues and          with BDO International merging with        China (28%) and India (20%) enjoyed
11% saw double-digit growth (down            PKF International’s firms in Australia,    strongest average growth in the year,
from 27% in 2011). PwC remained the          China and the UK.                          as networks and associations invested
largest global network, a title that only       Firms saw continued pressure on         heavily in these emerging economies.
AB CHINEXT LOOKS AHEAD - ACCA
10               News round-up

BONUS BONANZA                              scheme for the disposal of electrical       for finance professionals this year.
Nearly four in 10 Hong-Kong based          and electronic equipment waste,             Unveiling the findings of its 2013
finance professionals (39%) received       imposed in 2010. The government             Salary Guide Greater China, Alan
on average a bigger bonus in 2012,         says that recycled glass bottles, after     Wong, managing director, Kelly
up from 33% in 2011. They fared            suitable processing, can be turned          Services Hong Kong, said: ‘With the
better than their peers elsewhere          into different kinds of construction        return of market confidence in 2013,
in the region, according to the            materials. It hopes that 70% of the         we are observing a significant shift
eFinancialCareers annual Bonus             city’s waste glass – over 100 tons          to a more positive outlook among
Survey. It found that in Singapore, the    per day – can be recovered through          leaders in the business community.
proportion of those receiving higher       the scheme. A three-month public            As a benefit for all, organisations
2012 bonuses was 31% (up from 29%          consultation, launched in February, will    seem willing to move from merely
in 2011), while in Australia, the figure   end in May.                                 surviving in the present environment to
fell to 28% (from 34% in 2011). For                                                    investing in future growth. As outlooks
around half of Hong Kong finance           WHAT PRICE CARBON?                          improve, we are excited to observe a
professionals, bonuses decreased           China is tipped to be the next country      growing demand for candidates with
or stayed the same. ‘Given that the        to introduce a carbon tax. Mainland         solid accounting, insurance and other
average bonus amount has increased,        press has reported that Beijing ‘will       financial skills.’
our results suggest that financial         proactively introduce a set of new
services companies in Hong Kong            taxation policies designed to preserve      DEBT SAVVY
have focused on rewarding their top        the environment, including a tax on         Close to half of China’s provinces are
performers in order to ensure that they    carbon dioxide emissions’. Quoting          setting their growth sights lower as
retain them,’ said George McFerran,        a senior official within the Ministry       the central government urges quality
managing director, Asia Pacific,           of Finance, the reports said that the       of expansion over speed – a sign of
eFinancialCareers.                         government is also considering taxing       an increased focus on tackling rising
                                           energy-intensive products such as           debt. Bloomberg reported that 14
WASTE NOT                                  batteries, as well as luxury goods such     provinces have set lower targets for
Faced with what it calls ‘an imminent      as private aircraft, in order to clear up   gross domestic product expansion this
waste management crisis’, the              China’s smoggy skies. A rise in the coal    year than in 2012, and the other 17
Hong Kong Government is considering        tax and a resource tax levied on water      left their goals unchanged, according
a tax on glass bottles. Under the          have also been mooted.                      to Nomura Holdings.
proposal, a mandatory recycling fee
would be levied on bottle suppliers –      JOBS JOY                                    YUAN STEPS UP
similar to the existing levy on plastic    Workforce solutions provider Kelly          Internationalisation of the Chinese
shopping bags since 2007, and a            Services forecasts more job openings        currency has received a boost
                                                                                       after derivatives-exchange operator
                                                                                       CME Group began offering foreign-
IFRS GOOD FOR CHINA                                                                    exchange futures contracts in
New ACCA research has found that                                                       Hong Kong denominated in yuan.
convergence to international financial                                                 KC Lam, the Singapore-based head
reporting standards (IFRS) has                                                         of foreign-exchange products in
benefited the Chinese economy. Does                                                    Asia for CME, told China Daily that
IFRS Convergence Affect Financial                                                      the status of China – as the world’s
Reporting Quality in China? found                                                      second-biggest economy, number-one
that the value relevance of earnings                                                   exporter and number-two importer
of Chinese companies listed on                                                         – means growing global demand
the Shanghai and Shenzhen stock                                                        for its currency. He said that CME’s
exchanges increased following IFRS                                                     decision to launch the yuan-deliverable
convergence in 2007.                                                                   offshore contracts was ‘primarily
  Manos Schizas, senior economic                                                       commercially driven’.
analyst at ACCA, said that convergence
demonstrated ‘how policymakers have                                                    SLICING INTO THE PIE
matched and integrated accounting                                                      The CEO of AIA Group, Asia’s third-
reforms with economic ones – it is                                                     largest insurance company, says that
actively helping China achieve more                                                    most Asians remain under-insured,
balanced, equitable and sustainable          Shanghai Stock Exchange                   despite the record growth of his
growth led by the private sector.’                                                     company. AIA reported a 27% leap in
Analysis                                                                                                               11
THE GIFT OF GIVING?
While there’s a thin line between the longstanding Asian practice of offering
gifts to clients and the far murkier waters of bribery, the growth in international
anti-corruption regulation is bringing increased clarity to transactions
                                                                                P20

the value of its new business, boosted      US$314bn, are manageable, according       system. While regulators in Asia
by growth in Thailand and Singapore,        to Moody’s Investors Service. During      are committed to implementing
but CEO Mark Tucker told CNBC that          this period, annual maturities will       global reforms, there are important
the company was yet to fully capitalise     peak at US$92bn in 2014, up from          differences compared with Europe and
on growth across Asia and said the          US$78bn in 2013, before declining to      the US, making it ‘difficult for banks to
region's insurance ‘pie’ was getting        US$63bn by 2016, according to the         work out what they need to do country
larger. Tucker said that ‘80% of the        report. ‘These maturity amounts are       by country,’ said Simon Topping, head
world’s insurance industry growth will      manageable, given the strong issuance     of financial services regulation, Asia
come from emerging markets, half of         levels in recent years, and because       Pacific, for KPMG.
that from China,’ offering ‘fantastic
opportunities for us’.
                                                                                      TAX-HAPPY HONG KONG
FUND FRIENDLY                                                                         Hong Kong’s business environment is
Deloitte has welcomed an extended                                                     so favourable that almost two-thirds
exemption from profits tax for                                                        of businesses would not consider
offshore funds that invest in Hong                                                    moving their headquarters abroad for
Kong – ‘something the industry has                                                    a lower corporate tax rate, according
long been seeking’, it says. The move,                                                to Grant Thornton research. The latest
announced in February’s Budget,                                                       International Business Report reveals
will help position Hong Kong as an                                                    that 64% of businesses in Hong Kong
international asset management                                                        would stay put.
centre, Deloitte says. However,                                                          William Chan, tax partner at Grant
the firm wants the government                                                         Thornton Hong Kong, said: ‘Hong
to consider further extending the                                                     Kong is renowned for being a global
exemption ‘to include local funds as                                                  business city with its multicultural
well, in order to truly enhance the                                                   environment and its vital role in
industry in the territory’.                                                           accessing one of the world’s biggest
                                                                                      and most complicated markets –
PEER PRESSURE                                                                         China. As a place with one of the best
Hong Kong companies are falling                                                       legal structures and business-friendly
behind their counterparts in Asia’s                                                   tax environments around the globe,
fast-growing economies in adopting                                                    Hong Kong is still able to attract
employee strategies to distinguish                                                    and retain businesses and, more
themselves and demonstrate why                                                        importantly, talented people.’
they are a great place to work,
thereby increasing the risk of reduced
employee engagement and poorer              the maturities are dominated by           HEALTHY SIGN
business performance, according to a        investment grade and domestic bonds,’     China has earned a World Bank
survey conducted by Towers Watson.          said Ping Luo, a Moody’s vice president   tick for its efforts to improve
The professional services firm’s            and senior analyst.                       national health care. Among 22
research shows that companies with a                                                  countries that have significantly
strategic approach to their employee        BANKS CHALLENGED                          expanded access to health care in
value proposition and total rewards         Capital, liquidity and Foreign            the last decade, China’s ‘march to
face fewer challenges attracting and        Account Tax Compliance Act                Universal Health Coverage (UHC)
retaining key employees. In addition,       (FACTA) compliance are top issues for     is unparalleled’, the World Bank
they are seven times more likely            banks in Asia, finds a recent KPMG        found. Beijing has made ‘remarkable
to have employees that are highly           report on banking regulations. It         progress’ in its efforts to provide the
engaged and three times as likely to        highlights the lack of a level playing    whole nation with basic medical and
see financial performance significantly     field on regulatory reform in Asia        health care, while ensuring equal
above their peers.                          Pacific and possible negative effects     access to, and affordability of, health
                                            longer term on the economy. Evolving      services. Hospital admissions have
CORPORATE REFUNDING TICK                    Banking Regulation – Asia Pacific         increased significantly, suggesting
The refunding needs of Asian non-           highlights the regulatory burden on       improved access; however, up to
financial corporates (excluding             Asia-Pacific banks resulting from         50% of current admissions ‘may
Japan) for domestic and crossborder         global efforts to enhance the stability   be amenable to more cost-effective
bonds due through 2016, totalling           and resilience of the global banking      outpatient care’.
12

A NEW DIRECTION
In an exclusive interview, Zhao Lixin, deputy director general of Public Company
Supervision II at the China Securities Regulatory Commission (CSRC), describes the
importance of the ChiNext market, a Nasdaq-style board for listing hi-tech companies

                                                                               *CHINEXT
                                    When were you appointed and what
                                    does your role involve?
                                    I was appointed the deputy director
                                    general of Public Company Supervision        ChiNext – an abbreviation of China
                                    II, a new regulatory department              Next – was opened by the Shenzen
                                    set up within the China Securities           Stock Exchange and is independent
                                    Regulatory Commission (CSRC) to              of the exchange’s Main Board and
                                    govern companies listed on ChiNext, in       SME Board.
                                    August 2012. Since then I have played           The ChiNext market started
                                    a leading role in the regulation of          trading on 30 October 2009,
                                    ChiNext-listed companies.                    and mainly lists hi-tech startup
                                       Currently, measures are in place to       companies and those with high
                                    improve information disclosure and           growth potential. As of November

*ZHAO LIXIN
                                    corporate governance and standardise         2012, 355 companies were listed on
                                    the operation of companies, and              ChiNext with a stock market value of
Zhao Lixin is a member of the       we are also doing in-depth research          RMB847.9m.
Chinese Accounting, Finance         and innovative exploration on market
And Business Research Unit; a       standardisation and development.
visiting professor at Sun Yat-sen                                              What makes ChiNext so distinct as
University Management School;       How influential is ChiNext in the          a market?
an international researcher         growth of China and its listed             In terms of positioning, ChiNext
at the Chinese Accounting,          companies, and why is there a need         will support the national strategy of
Finance and Business Research       for a separate CSRC department?            innovation, and promote innovative
Unit at Cardiff University in the   With the rise in the number of             enterprises’ development and
UK; and an academic adviser         companies listed on ChiNext and the        economic growth. ChiNext has
at the Post-Doctoral Research       size of the market, the regulatory         attracted a large number of corporate
Center at Shenzhen Stock            workload is increasing rapidly. Based      listings because compared with the
Exchange Research Institute.        on the current initial public offering     Main Board and SME Board, its
He has a Master of Business         (IPO) trend, the number of companies       listing threshold is significantly lower;
Administration and Civil Law,       listed on ChiNext is expected to go up     companies are smaller in scale with
and holds a Doctorate in finance.   significantly in the 12th Five-Year Plan   undiversified main business and low-
   Zhao has published more than     period. Meanwhile, the ChiNext will        risk resistance to major changes in
50 articles in academic journals    gradually show different characteristics   macro-economy, policies and industry;
in China and internationally        from those of the Main Board – hence       and companies are mainly in strategic
and written several books,          the increasing regulatory differences.     emerging industries, including new-
including Market Evaluation            To further improve supervision          generation information technology,
Study on Listed Company M&A         of companies listed and better             energy-saving, environmental
Restructuring; The Way Out – the    facilitate ChiNext’s function to           protection, advanced equipment
Roles, Tasks and Responsibilities   serve the real economy, we urgently        manufacturing, new material, new
of Independent Directors; and       need to strengthen regulatory power.       energy, bio-medicine industries,
Listed Company Internal Control     So we established a dedicated              etc. So it is quite different from the
Evaluation Practice.                regulatory department.                     Main Board.
13

*SUPERVISION
  DEPARTMENT OF PUBLIC COMPANY
             DEPARTMENT II
 The main functions of the department are to:
 * develop regulatory rules and implementation details for
    companies listed on ChiNext
 * encourage listed companies to improve their corporate
    governance structure
 * provide relevant regulatory opinion regarding listed
    companies’ mergers and acquisitions activities
 * supervise and guide securities exchanges and CSRC
    branch offices’ regulatory activities for companies
 * supervise obligation fulfilment of companies and their
    directors, supervisors, senior management and major
    shareholders as per securities laws and regulations
 * assist relevant departments to regulate companies’
    sponsor organisations and financial advisers’ behaviour
 *  assist relevant departments to regulate companies’
     issuance of stocks and bonds
 *  coordinate relevant departments to deal with
     companies’ delisting and other major risks.
14

Golden opportunity: ChiNext offers an alternative to the Main and SME Boards for young, innovative companies

Are companies listed on ChiNext in          of traditional financial information,        directors, supervisors and senior
need of any particular assistance or        investors need more supplementary            management, increasing punishment
support in their development?               non-financial information behind             for market manipulation, insider
Before listing, many ChiNext companies      financial information, which drives          trading and false disclosure, and
had won various technological               company performance. Apart from              encouraging listed companies to build
innovation incentives or subsidies.         general information, they also need          corporate governance structures and
After listing, companies can take full      more diversified, industry-specific          standardise operations.
advantage of the capital markets,           information for valuation purposes.             Third, some misunderstanding exists
achieve expansion through mergers           Therefore, the new problems and              about the direction of ChiNext. How to
and acquisitions, and raise funding for     challenges are how to select non-            create a good market, public opinion
development by subsequent issuance of       financial indicators to integrate with       and the regulatory environment for
shares or bonds.                            traditional information disclosure; and      ChiNext companies’ growth, how to
                                            build a company information disclosure       lead the market to properly view the
What challenges do you face?                system based on investors’ needs so as       normal performance fluctuations of
ChiNext companies have their own            to better promote the market pricing         ChiNext companies, how to suppress
distinctive operational features and risk   of companies’ risks.                         market manipulation of ChiNext
patterns, posing new challenges to the         Second, given ChiNext companies’          companies and speculation on IPO
regulatory approach.                        lower level of corporate governance          stocks have become new challenges
  First, companies have more                there are challenges in strengthening        for regulation.
diversified information disclosure          supervision and accountability                  Fourth, there is the arduous
requirements. Given the limitations         for controlling shareholders,                task of investor education and
15

protection. In addition to traditional
methods such as risk disclosure,
we need to explore legal ways to
protect investors’ interests and
develop a market-oriented risk-
sharing mechanism.

How responsive has China’s capital
market system been in promoting and
financing the development of fast-
growing/startup enterprises?
Since the listing of the first           ‘CHINEXT-LISTED COMPANIES SHOULD
batch of companies on ChiNext
on 30 October 2009, the market
                                         BECOME AN IMPORTANT FORCE IN PROMOTING
has maintained rapid growth,             ECONOMIC GROWTH’
with the number of newly listed
companies increasing year by year        promoting economic growth. From          How might integrated reporting assist
and steady growth of market size. By     our perspective, we should not only      in conveying the worth of a company
the end of October 2012, there were      provide more support for ChiNext-        listed on ChiNext?
355 ChiNext-listed companies with a      listed companies to leverage             Information disclosure places a
total financing of RMB231.039bn          capital markets for development,         particular emphasis on expressing and
and a total market capitalisation of     but also prevent underperforming         disclosing non-financial information
RMB833.72bn.                             companies’ violation of laws             because ChiNext companies are mostly
   Public financing not only provides    and regulations.                         asset-light, ‘new-economy’ companies,
stable financial support for the                                                  making it hard for ordinary investors
development of ChiNext companies,        What are the most pressing               to understand their technology and
but also encourages and directs          demands of corporate reporting in        business model and even harder to
a huge amount of private capital         China today?                             determine the company’s core values
to flow into startup companies,          Traditional corporate information        and risks via financial data.
promoting their growth. Since its        disclosure tends to help investors          Since the launch of ChiNext, we
launch three years ago, ChiNext          to judge the value and risk of a         have been stressing the need for non-
companies have been confronted with      company through financial data.          financial information disclosure, with
complicated internal and external        Financial data can vividly reflect       specific requirements for annual,
economic environments, but always        a company’s assets, liabilities          quarterly and mid-year reports, which
focus on their main business, with       and owner’s equity. Therefore it’s       have been well received by investors.
revenue growth rate above the            an effective way to determine            ChiNext companies’ regular reports,
market average.                          a company’s value and risk in            especially annual reports, have shown
                                         traditional industries where             some trends of integrated reporting.
Do you foresee any impact of             tangible assets account for the lion’s   Many annual report disclosure
China’s slowing growth, in the wake      share, but not so for emerging asset-    requirements for ChiNext have already
of the global economic crisis, on        light, hi-tech, new-model, non-linear-   been adopted by the Main Board
companies’ development? How might        growth ‘new-economy’ businesses,         and SME Board, stressing the need
that affect ChiNext?                     whose core competitiveness tend not      for non-financial information as well
The global economic slowdown             to be the machinery, equipment, plant    as financial data disclosure in listed
really has an adverse impact             and other tangible assets, but human     companies’ annual reports.
on the development of China’s            resources, sales network, brands            Integrated reporting should be
listed companies, with a decline         and other intangible assets, which       the future direction of information
in performance for companies in          are not reflected by financial data.     disclosure of listed companies. We will
many industries. China’s economy is         There are considerable limitations.   continue to strengthen the integration
in a critical period of adjustment and   Information disclosure needs to          and complementarity of financial data
changes in structure and direction,      combine financial information and        and non-financial information.
which is both a challenge and            non-financial information, making
opportunity for listed companies.        them complementary to each other         Zhao Lixin was interviewed by
ChiNext-listed companies should          so as to meet investors’ decision-       Colette Steckel, Asia editor,
become an important force in             making needs.                            Accounting and Business
16

A WIDER REACH
With growing pressure on Hong Kong to abandon its
stance of not entering into tax information exchange
agreements, is the territory’s hand being forced?

D
         oubts as to whether Hong
         Kong would succumb to
         international pressure to put
         in place a legal framework
for entering into tax information
exchange agreements (TIEAs) with
other jurisdictions were quashed
in early February at the meeting of
the territory’s Legislative Council
(LegCo) Panel on Financial Affairs.
The panel looked at the jurisdiction’s
network of comprehensive double
taxation agreements (CDTAs) and, in
particular, at the need to amend its
legislation with regard to TIEAs with
other jurisdictions. It is understood
that subsequent to the LegCo panel
meeting, relevant amendments to
the Inland Revenue Ordinance are
being drafted with the intention of
introducing them into legislation in
the second quarter of 2013.
   As Philip Hung, director – tax          Department’s (IRD) annual seminar         exchange of information by Hong Kong
services at PwC, attests, the pressure     at its downtown Revenue Tower             in all circumstances.
on the government – and the                headquarters a month earlier, where          Among other issues, it concluded
profession – to act is immense. ‘When      the focus of attention was the two-       that of the existing Hong Kong double
the consultation was held by FSTB          phase peer review carried out by the      taxation treaties at the time, those
[Financial Services and the Treasury       Global Forum to assess its members’       with Belgium, Vietnam, Thailand,
Bureau] in 2012, we were told that         progress towards full and effective tax   Austria and Switzerland did not
of the then 108 members of the             information exchange.                     provide for enough effective exchange
OECD Global Forum [on Transparency                                                   of information. Those with Austria
and Exchange of Information for Tax        Could do better?                          and Switzerland, for example, require
Purposes], 107 had agreed to the TIEA      The phase 1 peer review report on         that when an exchange of information
framework. Hong Kong was the only          Hong Kong examined the quality of         between governments takes place,
one that didn’t. Some bodies have          the legal and regulatory framework for    the requesting government also
said that if we don’t sign up to a legal   tax information exchange. Released        needs to provide the ‘name and
framework for TIEAs, so what? But          in October 2011, it commented             address’ of the person possessing the
we can’t risk being put on a blacklist.    favourably on Hong Kong’s adequate        information when making an exchange
The repercussions of not acting            legal and regulatory framework to         of information request. The double
are serious.’                              facilitate effective tax information      taxation agreement with Switzerland
   February’s LegCo panel followed         exchange, and made around 10              also seems to contain a provision that
the Hong Kong Inland Revenue               recommendations to ensure effective       the requesting government identify
17

                                         interested in concluding a CDTA (which      2013, the territory had signed 27
                                         would necessarily include an exchange       CDTAs with partners as diverse as
                                         of information provision).                  Belgium, Thailand, Canada, Kuwait,
                                            The risk of not allowing TIEAs is        Malta and Mexico. All contain a clause
                                         that Hong Kong could be identified          enabling the respective governments
                                         as an ‘uncooperative jurisdiction’ in       to exchange information relating to the
                                         the phase 2 peer review – due to the        income and assets of nationals of the
                                         forum’s opinion that preference for a       treaty partner.
                                         CDTA over a TIEA cannot be seen as             FSTB’s efforts to further expand
                                         a reason for refusal to enter into an       Hong Kong’s CDTA network, however,
                                         exchange of information agreement.          have hit a brick wall with several of
                                            The Phase 2 report is expected to be     its major trading partners, namely
                                         issued soon, which is probably partly       Australia, Germany, Russia and the
                                         why the LegCo Panel was convened            US. Accordingly, after the conclusion
                                         in February.                                in June 2012 of a public consultation
                                                                                     on the feasibility of a legal framework
                                         A growing network                           for TIEAs (see box overleaf), the
                                         The FSTB, Hong Kong’s finance               government is proposing to enter into
                                         ministry, has committed to a                TIEAs with countries that have been
                                         continuing expansion of Hong Kong’s         unwilling to enter into a CDTA.
                                         network of CDTAs with its trading              The framework would allow for
                                         and investment partners. It has also        TIEAs with foreign governments, not
                                         accepted the international trend            only for the purpose of affording relief
                                         of enhancing tax transparency and           from double taxation in relation to
                                         has confirmed that it will continue         income tax and any tax of a similar
                                         to ensure that Hong Kong’s tax              character but also for the purpose of
                                         information exchange is on a par with       exchanging information in relation to
                                         international standards.                    any tax imposed by the laws of Hong
                                            As an FSTB spokesperson said: ‘This      Kong or the territory concerned; and
                                         is key to facilitating the flow of trade,   that the Inland Revenue Department
                                         investment and talent between Hong          can exercise its power to obtain and
                                                                                     disclose information if satisfied
                                                                                     that it relates to tax assessments in
‘SOME SAY THAT IF WE DON’T SIGN UP, SO WHAT?                                         respect of any period after the date on
BUT WE CAN’T RISK BEING PUT ON A BLACKLIST.                                          which the relevant CDTA or TIEA comes
                                                                                     into operation.
THE REPERCUSSIONS OF NOT ACTING ARE SERIOUS’                                            Tax specialist Roddy Sage, CEO
                                                                                     of AFP Group, is not surprised
the ‘name and address’ of the person     Kong and the rest of the world, as          by the decision to move towards
under examination. According to the      well as enhancing Hong Kong’s position      implementing the legal framework
Global Forum, these requirements are     as an international business and            for TIEAs. In his Roddy’s Rant blog he
duly restrictive and inconsistent with   financial centre.’                          noted that Hong Kong was the only
the standard.                               In fact, Hong Kong has taken huge        Global Forum member ‘that does
   The forum also noted that Hong        steps forward in establishing its           not have legislation permitting its
Kong law currently does not allow for    international tax treaty network in         government to enter into a TIEA’.
standalone TIEAs and that it seemed      recent years. The amendment to the             The conundrum, as identified by
to be policy to only negotiate double    Inland Revenue Ordinance in March           KPMG, is that if Hong Kong does not
taxation agreements instead. One of      2010 enabled Hong Kong to adopt the         amend its legal framework to allow
the forum members indicated that it      international standard in exchange          it to enter into TIEAs, it runs the risk
had approached Hong Kong with an         of information arrangements and,            of being considered an uncooperative
interest in negotiating a TIEA; Hong     since then, its tax treaty network has      jurisdiction, which could lead to some
Kong’s reply was that it was only        expanded rapidly. As at 31 January          type of sanctions being imposed by
18

others. On the other hand, if Hong
Kong amends its legal framework to
comply with the Global Forum, the
concern is that there may be little
incentive for jurisdictions to enter into
a CDTA with Hong Kong when they
already have a TIEA in force.
                                            * PEER PRESSURE BEGINS TO BITE
                                            To avoid the problem of double taxation, jurisdictions sign comprehensive
   As Sage noted: ‘I question whether       double taxation agreements (CDTAs) to clarify the taxing rights of each
[the Hong Kong Government] will             party. In addition, as a means of promoting trade and investment, a CDTA
have the strength of character to           will normally result in reduced withholding tax rates on passive income such
enter into TIEAs only with those            as dividends, royalties and interest. It will also likely include an article that
countries where there is an acceptable      provides for the exchange of taxpayers’ information on a reciprocal basis as
purpose, as opposed to a vague hope         necessary in order to carry out the agreement and to prevent tax evasion.
of increasing government revenues.             But as Hong Kong is a low-tax jurisdiction with no capital gains tax and no
There is also the question of ensuring      withholding taxes on the outflow of dividends and interest, some countries may
that a TIEA partner does not provide        have little or no incentive to enter into CDTAs with it, viewing the exercise as one
the information to third parties,           whose primary beneficiary is Hong Kong. Such a jurisdiction may, however, be
whether within that country or to           interested in entering into a standalone tax information exchange agreement
others with whom the TIEA partner           (TIEA) with Hong Kong in order to better prevent tax evasion by taxpayers liable
also shares information. Finally,           to tax in its jurisdiction.
I wonder whether the Hong Kong                 In the phase 1 peer review report on Hong Kong, the Global Forum on
Government will resist any suggestion       Transparency and Exchange of Information for Tax Purposes noted that at least
that foreign agencies should be allowed     one jurisdiction had approached Hong Kong with a view to negotiating a TIEA
direct access to documents retained in      but Hong Kong apparently turned it down. The Global Forum also noted that the
Hong Kong.’                                 2010 amendments by Hong Kong to its domestic law to allow for the exchange
   FSTB considers that its proposals        of information under the framework of a CDTA did not extend to TIEAs or other
are the minimum necessary to                information exchange arrangements.
address the concerns of Hong                   As recommendations to rectify these deficiencies, the Global Forum
Kong’s treaty partners, and should          suggested that ‘Hong Kong should enter agreements for exchange of
enable Hong Kong to meet its                information (regardless of their form) with all relevant partners, meaning
international obligation in tax             those partners who are interested in entering into an information exchange
transparency. In pursuing the               arrangement with it’.
changes, however, it has indicated             Given this peer pressure, in June 2012, the Hong Kong government concluded
that it will remain mindful of              a public consultation on whether Hong Kong should enter into standalone
concerns about taxpayers’ privacy           TIEAs with other jurisdictions. Submissions were received from a wide range
and the confidentiality of information      of organisations and corporates including the Hong Kong General Chamber of
exchanged, and will ensure that             Commerce, Society of Trust and Estate Practitioners Hong Kong Branch, Hong
necessary safeguards are in place.          Kong Trustees’ Association, Hong Kong Bar Association, The Law Society of
For example, it will only exchange          Hong Kong, the Swedish Chamber of Commerce in Hong Kong and, of course,
information on receipt of a request,        ACCA Hong Kong.
and no information will be exchanged           The latter’s submission, while broadly in support of the legal framework for
on an automatic or spontaneous              entering into TIEAs, cautioned that the following be taken into account:
basis; information sought should            1 In choosing TIEA partners, Hong Kong only enters into TIEAs with other
be foreseeably relevant (ie, no                 countries with a mutual commitment to sign CDTAs in an agreed timeframe
‘fishing expeditions’); information             within a reasonable duration.
received by treaty partners should          2 Those countries with which Hong Kong is in the midst of CDTA negotiations
be treated as confidential; and                 should not see those negotiations shifted to a TIEA.
Hong Kong will not accede to any            3 To minimise resource implications to the Hong Kong Government, any TIEA
requests for tax examinations                   that Hong Kong will enter into will only cover taxes that are common to both
abroad and assistance in the                    contracting parties.
collection of taxes.                        4 Any exchange of information can only be conducted on request and the
                                                safeguards of data confidentiality adopted under TIEA should not be less
Kate Watson, journalist                         than those under the existing Exchange of Information (EoI) arrangement.
20

GIFTS OR GAFFES?
While gift-giving has long formed part of the fabric of business practice in Asia, it is vital
to understand the implications of recent anti-bribery legislation, says Rob Morris

G
          ift-giving is an integral part    countries like China and Vietnam              bribery laws in recent years. Third,
          of Asian culture, not only for    present increased risk exposure to it,        authorities are increasingly cooperating
          birthdays and holidays such       due to the prevalence of state-owned          with one another across borders in
          as the Chinese New Year, but      companies and government employees.           their enforcement efforts.
also at business meetings as a sign         The UKBA, meanwhile, considers all               For example, if a company in the
of respect. The status or cost of a         forms of bribery as illegal. Kickbacks        UK has evidence suggesting that it
gift is important, as well as how it is     from a supplier to a procurement              is losing business because an Asian-
presented. Refusing to accept one is        manager would be covered, for                 based competitor is using bribes,
considered impolite. Gift-giving is said
to help cultivate strong relationships,
and Asian business culture                  IF A UK COMPANY IS LOSING BUSINESS BECAUSE
emphasises personal relationships.
However, this dynamic is what makes
                                            AN ASIAN-BASED COMPETITOR IS USING BRIBES,
Asian companies susceptible to              CHARGES COULD BE LEVIED UNDER LOCAL LAWS
corruption. Companies must walk a
fine line between what is appropriate       example. Additionally, under the              collaboration among regulators could
and what may be considered a bribe.         UKBA, all employees, regardless of            result in charges levied against the
Recent developments in the global           whether or not they are affiliated with       Asian-based company in its home
anti-corruption effort, particularly        the government, may produce risk              country under local laws.
the enactment of the UK Bribery             exposure. In light of the UK law and its        Finally, an Asian company that does
Act (UKBA) and escalating damages           strict liability, it is important for Asian   business with a company with ties to
associated with violations of the           companies to assess those risks they          the US or UK may reasonably presume
United States Foreign Corrupt               may face associated with improper             that at some point it will be required
Practices Act (FCPA), have put the          payments, and establish procedures to         by business-relationship protocol to
onus on companies to re-examine             detect and prevent bribery.                   adopt anti-bribery policies and related
gift-giving and other traditional ways of                                                 controls relevant to its counter-party’s
doing business – and nowhere is this        Global enforcement of rules                   compliance regime.
more relevant than in Asia.                 Asian companies that operate in the
                                            UK or US are subject to enforcement           Crackdown on corruption
Extra-territorial reach to Asia             of the UKBA and FCPA; companies               The trend toward increasingly active
Whether by virtue of direct operations,     that do not, should still be aware of         and aggressive regulation is not
local subsidiary, the mere presence of      other significant risks associated with       confined to developed countries,
a sales office, or the employment of        bribery, although they face less risk.        and there is no sign, even given the
UK or US nationals, Asian companies           First, regulators in the US can             fragile state of the global economy,
with ties to the UK or the US may           bring charges against a company that          that this trend will change. Some
be exposed to risk associated with          makes a bribe payment through the             Asian countries have taken steps to
potential violations of the UKBA and        US banking system. Second, many               adopt anti-corruption laws, passing
the FCPA. Sovereign wealth funds may        countries in Asia have their own              regulations that are extra-territorial
also expose companies to risk when          anti-bribery laws. Singapore’s anti-          in nature and similar to the FCPA and
investments involve third parties who       bribery laws are extra-territorial, while     UKBA. Singapore has established the
receive fees for introductions when         China’s law is considered stronger            Prevention of Corruption Act and the
such payments may not be warranted.         within its own borders than the FCPA.         Corrupt Practices Investigation Bureau
  The FCPA focuses on bribery of            Asian countries such as Thailand and          and possesses a well-developed legal
government officials. As a result,          Indonesia have updated their anti-            system to combat corruption.
21

   In Hong Kong, a dedicated anti-
corruption law, the Prevention of
Bribery Ordinance, and an agency,
the Independent Commission against
Corruption (ICAC), are responsible
for combating bribery. The ICAC
maintains a visible presence by placing
prominent signs in public places
designed to discourage corruption and
promote whistleblowing. Its profile
rose even more when in 2012 the ICAC
charged two of Hong Kong’s richest
businessmen with bribing a former
public official. Some countries have
also employed high-profile raids to
remind companies that they will crack
down on improper activities.
   Meanwhile, Malaysia and Indonesia
have taken initial steps to show that
they are taking corruption seriously.
The Malaysian Anti-Corruption
Commission was created in 2008 and
modelled after Hong Kong’s ICAC.
Companies with ties to the government
that make an ‘integrity pledge’ can
obtain competitive advantages, such
as being shortlisted during competitive
bidding processes. South Korea,
Singapore and other countries have
whistleblower laws. In August 2012,
South Korea’s anti-corruption agency
said it would introduce a law in which
government officials caught accepting
more than one million won ($883)
worth of bribes or entertainment
could face imprisonment.
   Meanwhile, China has increased
its prosecution of bribery cases in
industries such as pharmaceuticals
and energy. So far, the cases that have
been prosecuted are high-profile in
nature, but are widely perceived as
simply being the ‘tip of the iceberg’.
22

Reducing the risks
Asian companies that violate the
                                               * Establishing  clear, written policies
                                                 related to gifts or other hospitality
                                                                                           a review of business partners and
                                                                                           third parties, but also due diligence
UKBA or the FCPA face significant                  that may influence, or be perceived     on potential acquisitions. It is
risks to their businesses, including               as influencing, business dealings.      important for them to identify any
fines, damage to their reputation, and         *   Ensuring that stated policies and       red flags. If a problem is detected,
potential loss of contracts. But they              procedures are enforced and that        management should clearly designate
may also face sanctions in foreign                 audit rights over distributors are      the responsibility for conducting a
jurisdictions in which they operate, due           exercised appropriately.                thorough independent investigation to
to the violation of local laws. They may
also find themselves at a disadvantage
                                               *   Including anti-corruption clauses
                                                   within customer, supplier and
                                                                                           identify the facts in a timely manner.
                                                                                           Once these processes are in place,
when negotiating with principals,                  employment contracts.                   companies should ensure that they are
customers or suppliers, due to their                                                       understood by employees.
failure to have adequate anti-corruption       Being prepared                                 It is also important to provide
policies and procedures in place.              Asia’s gift-giving culture is one           employees and counterparties with a
   Corruption remains a serious                reason why Asian companies are              means to seek advice or report alleged
issue in Asia, and anti-corruption             particularly vulnerable to allegations      misconduct via a whistleblower hotline.
enforcement efforts will likely remain         of corruption. Others are adherence            The aggressive enforcement of
a priority. As a result, it is important       to hierarchy and, often, the need for       anti-bribery laws that began a decade
for companies to make compliance               third-party agents or distributors          ago shows little sign of slowing
a part of their culture. Policies and          to assist with the sale of products         in the near future. Rather, extra-
procedures should be incorporated into         to remote regions in geographically         territorial and local laws together
business dealings and transactions,            diverse countries, or in countries          with cooperation among regulators in
and communicated throughout the                with limited infrastructure. Once           the international community appear
organisation. A compliance programme           third parties are involved, monitoring      likely to have a continuing and lasting
should involve:                                the steps taken by the sales force          impact on Asian companies, either
*   Conducting a risk assessment.
    Potential exposures may include
                                               to generate business becomes
                                               far more challenging. Adherence
                                                                                           directly or indirectly via counter-
                                                                                           parties. As such, Asian companies
    those associated with working with         to anti-corruption laws requires            need to be well aware of these risks
    third parties in high-risk countries.      sufficient internal controls and            and take the necessary steps to
*   Setting a ‘tone at the top’. If
    top-level management commits to
                                               robust compliance systems, not only
                                               within the company itself but also
                                                                                           mitigate them.

    preventing bribery, it can foster a cul-   its distributors.                           Rob Morris is a managing director
    ture in which bribery is not accepted.        Given what is at stake, it is critical   of AlixPartners and leader of the
*   Increasing compliance procedures
    and training to ensure that adequate
                                               for companies to be aware of, and
                                               able to act on, their exposure to
                                                                                           financial advisory services practice in
                                                                                           Asia. AlixPartners is a global business
    anti-bribery policies are put in place.    risk. They should perform not only          advisory firm

                    *CATCHING UP
                 According to Transparency International, only 23% of companies in
                     Malaysia prohibit facilitation payments and only 19% in Indonesia. In
                     the Philippines, only 11% of companies have such prohibitions in place
                     compared with 22% in China. In South Korea, just 14% prohibit payments.
                      Hong Kong companies are more likely to look at payments with wariness,
                  with 39% prohibiting them. While 32% of Singapore firms have such rules, in
               Japan the proportion is 28%. In the UK, the figure is much higher, at 43%; but in the US only
                16% of companies make bribery an explicit no-no. Austria is by far the strictest, where 89%
                    prohibit payments, and in Argentina the proportion is 79%.
                      Half of companies in Malaysia say they lost business in the previous year due to corruption,
                   compared with only 9% in Singapore, 10% in Hong Kong and 11% in South Korea. In the UK, 17%
                  of companies believe corruption cost them contracts and 30% in the US share that belief. At the
                  same time, only 49% of companies in Malaysia believe they have an ethical duty to fight corruption
                 compared with 77% in China, 78% in Hong Kong, 81% in the Philippines and 84% in Singapore.

                  Alfred Romann, journalist
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