ACTIVE MARKETING QUANTIFIABLE SUCCESS IN COMPLEX AND DYNAMIC MARKETS - CREATE MARKETS!
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Analysis, Strategy, Realization
AcTIVE MARKETING
Quantifiable success in complex and dynamic markets
CREATE MARKETS!
C O M PA N Y
marketing verbund
Our Ambition: Quantifiable success in turbulent times
The goal-oriented Marketing Verbund has
been a trustworthy and innovative partner our corporate maxims
in the field of sales and marketing in the
german market for more than 10 years. • Our actions are innovative and
goal-oriented.
From strategic consulting using market and
• Our standards are set by the
target group analysis for the design, pro-
economic success of the customer.
duction and distribution of advertising me-
dia – Marketing Verbund offers everything • We make use of unconventional
needed for the complete planning and rea- solutions.
lization of marketing and sales campaigns.
• Personal contact with the customer
is the basis of our work.
We determine the success of our work
with quantifiable efficiency standards and
offer directly measurable results through pillars of service:
market success. Based on our innovative
Market Intelligence
methods, we also implement seemingly
Target group analysis, geomarketing and
impossible solutions together with our cus-
data management
tomers.
Stuewe Consulting
Through an intelligent network combining Marketing strategy, sales management,
various areas of expertise, our specialists and management consulting
are in the position to offer you integrated
Dialogmarketing Direkt
services all from one source. No matter
Creation, media design and advertising
which of our solutions you use: You only
campaigns
have one contact partner, who takes com-
plete responsibility for you – active, reliable Verteilservice
and with complete dedication. Lettershop, logistics and distribution
The Marketing Association is not a loo- Colognetworx
se network, but rather an independent, Web- and multimedia solutions,
owner-operated corporate group with five E-Commerce, IT-Services
2 CREATE MARKETS
SERVICES PROVIDED BY MARKETING VERBUND
Our approach: From strategy to geomarketing
Markets in turbulent times don’t just sit tinguishes itself far more by its combination
there – today’s markets are actively crea- of analysis and creativity. Accordingly, the
ted. This process is highly complex and re- strategies and operative concepts develo-
quires many factors that must be adjusted ped are also implemented through crea-
to each other. tion and design on a multimedia basis. In
accordance with your strategy, we provide
The owner-operated Marketing Verbund e.g. brand engineering, individual adverti-
offers these integrated sales and marke- sing media, or multi-stage campaigns.
ting solutions through the coordinated ef-
forts of its specialists. We combine creati- Production and application
vity and analytics into innovative solutions After the directed creation and systematic
with measurable success - interconnected, design of communication media, we bring
strong in operation and efficient. these to the market. By thorough logistical
and technological implementation of the
Analysis and data management developed marketing strategies and geo-
We offer you innovative methods of empiri- marketing concepts, we achieve measu-
cal marketing analysis through competitive rable results. Within the framework of ap-
and location analysis by means of market plication, Marketing Verbund also offers
classification and segmenting. Our analy- marketing logistics services (e.g. letter-
ses, however, do not apply only to the ex- shop) as well as innovative technological
ternal market – in-house fields of analysis solutions (e.g. online communities).
such as the evaluation of sales systems or
brand analyses are processed by us and
the analytical results are combined with ex- We combine creativity and
ternal market potential.
analytics into innovative solutions
Strategic consulting and conception
Marketing Verbund makes use of estab- Special industrial areas of expertise:
lished conceptual knowledge and wide- Retail trade, mail order, consumer goods
ranging practical expertise in strategic industry, telecommunications, fashion in-
development and creation of operative dustry, logistics, transportation and dis-
concepts. The spectrum of consultation tribution, furniture, heating and sanitary,
offered includes the development of a mar- tourism, automobile industry and energy
ket position through profiling strategies and generation.
location concepts, geomarketing strate-
gies, and customer value-controlled sales
structures.
Creation and design
The competence of Marketing Verbund
does not only apply to analysis and strate-
gic development – Marketing Verbund dis-
CREATE MARKETS 3
SERVICES
ANALYSIS AND DATA MANAGEMENT
Analysis on Business
Market and target group analysis is the
starting point for strong market develop-
ment. Accordingly, Marketing Verbund of-
fers innovative methods of empirical mar-
ket analysis: from customer surveys and
target group profiling to competitive and
location analysis as well as market classifi-
cation and segmentation.
We offer innovative methods of
Implementation of Analysis
empirical market analysis Whether we conduct primary data coll-
ection or secondary analytics, within the
Efficient Analysis framework of our database-supported ana-
We determine the data based on our ano- lysis methods, the sole focus is not simply
nymous in-house database as well as the the accumulation of knowledge, e.g. with
profiles of your existing customers and the regard to consumer behavior or site quality.
current degree of market penetration, as
well as new customer potential for target On the contrary, under the strict conside-
group optimization or expansion. Through ration of data protection laws, we accele-
the intelligent combination of market pe- rate the implementation of the analytical
netration and market potentials, we deter- results into practice – we qualify and loca-
mine your relevant market, divide it into lize your target group exactly to individual
segments, and classify e.g. partial markets households in germany. Based on an em-
or locations based on the empirical market pirical database as well as our innovative
potential. methods of analysis, we are in the positi-
on to directly measure the achievement of
In the course of our analysis, we do not goals or goal potential in the german mar-
only take the external market into account ket. In combination with (marketing) costs,
– we also process the in-house fields of this results in a profit-oriented efficient per-
corporate analysis, such as the evaluation spective based on which real market suc-
of sales systems or brand analysis. cess can be forecast and measured exact-
ly on a customer value basis.
For this reason, we use the sales processes
of a company directly as the basis of pro-
fit-oriented market analysis. In the course
of our analysis on business methods, the
knowledge from market and sales analysis
is translated directly into practical applica-
tion, such as post-distribution.
4 CREATE MARKETS
STRATEGIC CONSULTATION AND CONCEPTION
Create active markets and gain customers efficiently
Our consultation principal is: Create mar- cludes the standards of marketing and sa-
kets. Markets do not exist sui generis – les as well as innovative themes, such as
just the opposite: Markets must always consumer spaces.
be created first. Building on the results of
market analysis, we create results-orien- New Locations for Consumption
ted sales and marketing strategies for your By consumer spaces we mean the new re-
company based on which new markets can gional, virtual, ritual, and social locations of
be defined and actively created and custo- the consumer, where the consumers of to-
mers can be won efficiently. day meet, where they communicate, con-
sume and network.
Value Units
Accordingly, our consultation goal is the Building on the strategic guidelines deve-
development of new profit-optimal value loped, we create functional location con-
added units (Value Units) for our custo- cepts, market-oriented sales systems, or
mers. We define Value Units as a systema- a target group-appropriate marketing mix.
tically combined package consisting of a
qualified and localized target group, a tar-
get group-appropriate fascination strategy
and a suitable marketing mix. target group
The strategic consulting services of Mar-
in
keting Verbund are based on established w mers cu
st
g
o
ai mers
conceptual knowledge and wide-ranging
n
st
o
cu
practical experience in strategic develop-
competition
ment and in the formation of concepts.
b r a nd
From the development of brand or corpo-
de tom
rate positioning to the composition of pro-
cu
ve
op i
s
n
ta
s
filing and fascination strategies as well as
l
re m
er
er o
the design of innovative business models s st
cu
– the spectrum of strategic consultation in-
of f e r
CREATE MARKETS 5
SERVICES
CREATION AND DESIGN
Productive combination of analysis and creativity
However, the competence of Marketing
Verbund does not only apply to market
analysis and strategic development – we
distinguish ourselves far more by a com-
bination of analysis and creativity. We stay
on board when the time comes for the im-
plementation of strategies and concepts.
From B-W concept to fascination
Within the framework of creative applica-
tion, we implement our analytic and strate-
gic work functionally and create fascinating
and simultaneously efficient communica-
tions from black and white concepts. Crea-
tivity and efficiency thereby have the same
weight. We understand creativity as a me-
ans to an end, in order to obtain the best
relationship between the cost of commu-
nication and the endpoint of your market
goals.
Multimedia Creation
According to the individual wishes of our
customers, the strategies and concepts
developed are visualized with our creative
and design services and are implemented
on a multimedia basis. From a singular ad-
vertising medium to a multi-level campaign
– we organize and create e.g. market or-
chestration, catalogs, mailings or an online
presence that realizes your strategic gui-
delines precisely.
If the situation requires it, we can also de-
velop completely new methods and unique
solutions – such as e.g. the Print2Web-
Medium Katajet®, success-oriented com-
munity platforms or the innovative mailing
concept Target Letter® - let us surprise you
with our creativity.
6 CREATE MARKETS
PRODUCTION AND APPLICATION
Marketing logistics and innovative technological solutions
However, the directed creation and syste- bution methods as well as complete value
matic design of communications media still added chains in physical dialog marketing.
does not guarantee success in sales and
marketing. Only the logistical and tech- Innovative Software
nological implementation of a marketing Our innovative software solutions put you
strategy or a geomarketing or sales con- in the position to use our services on-site in
cept will lead to measurable results. your company and apply them yourselves
to your own market and customers without
Marketing Logistics the necessity of technical programming
IIn this sector, Marketing Verbund offers knowledge and expertise.
marketing logistics (e.g. lettershop) and
innovative software solutions (Target-
GroupScout) as well as online technologi-
Software Solutions for
cal solutions (e.g. platforms). operative Marketing
Within the framework of marketing logistics Based on our online technological com-
services, we offer everything from the ma- petence, we can offer individual platform
nufacturing and personalization of media to solutions or provide you with decentralized
the optimization and configuration of distri- access to our services.
In addition, we assume complete project
management for complex sales and mar-
keting projects. Our decision-oriented pro-
ject management system (DPM) assures
you of the smooth and efficient progress of
your projects. Therefore, you can achieve
quantifiable success in the turbulent mar-
kets of today.
CREATE MARKETS 7
Analysis, Strategy, Realization
CONTACT
Marketing Verbund Vertriebs GmbH
Schneiderstr. 6
40764 Langenfeld
GERMANY
PO Box 400415, 40244 Langenfeld
Phone: +49(0)2173-98 48 00
Fax: +49(0)2173-98 48 06
Mail: kontakt@marketingverbund.de
Web: www.marketingverbund.de
CREATE MARKETS!
Markets in turbulent times don’t just sit there
- today’s markets are actively created. This
process is highly complex and requires many
factors that must be adjusted to each other,
such as strategic development, target audience
profiling, media design and channel selection.
The owner-operated Marketing Verbund offers
these integrated sales and marketing solutions
through the coordinated efforts of its specia-
lists. We combine creativity and analytics into
innovative solutions with measurable suc-
cess - interconnected, strong in operation and
efficient.
We look forward to an exciting collaboration with
you, in which we would be pleased to set up a
meeting in person with you in order to provide you
with our service portfolio.
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