Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM

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Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM
Advancing
Racial Equity
in Design
A Field Guide
for Managers
and Leaders
Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM
Cover Portrait:

Joelle Williams
Adoption and Impact Lead,
Enterprise Performance Management (EPM),
Finance and Operations, IBM

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Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM
Acknowledgments
                                 Advancing
                                 Racial Equity
Raven Veal
Design Researcher,
IBM Watson Health

Renee Albert
Senior Content Writer,
IBM Finance and Operations
                                 in Design
Robert Pierce
Content Design and Development
                                 A Field Guide
                                 for Managers
Manager, IBM Watson Health

January Holmes

                                 and Leaders
Senior Copywriter and
Conversation Designer,
IBM Watson Advertising

Andrew Friedenthal
Writer, IBM IT Infrastructure
Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM
Table of
     Contents

     Using this Guide              06
     Introduction                  08
     Our Organizational Strategy   12

     Focus Areas                   16
     Build Diverse Teams           20
     Sponsor Underrepresented      26
     Designers
     Design Inclusive Culture      32

     Closing                       40
     Foundational Terms            44
     References                    50

04   IBM Design Program Office      05
Advancing Racial Equity in Design A Field Guide for Managers and Leaders - IBM
Using the Guide

The content of this guide represents   The content was arrived at through
the start of a conversation around     a process of open conversation,
racial equity in design. Designed      intensive research, continual
as a pathway for IBMers, this doc-     revision, and scrupulous review
ument is intended to help design       undertaken by a team of IBMers
managers take the necessary            across multiple business units
actions to advance racial equity       and specialties. With this in mind,
on their teams, lead conversations     we invite you to read, reflect, and
on sensitive topics, and foster        apply the recommended actions,
engagement instead of retreat. This    critiquing as you learn in order to
guide can be use both in response      help us improve future iterations.
to difficult current events and as     As you engage your team and other
a general and ongoing primer.          design managers, feel free to share
                                       this guide as a key resource.
06                                                                       07
Introduction

Racial inequity is a product
of design.
In order to achieve true design          As designers, we need to address
excellence and create experiences        this problem head-on. Sustainable
that cater to a diverse and inclusive    change starts internally by looking
range of user needs, we need the         at ourselves and having the
perspectives, voices, and talent of      tough conversations about the
Black, Indigenous, and People of         systems we use to hire, retain,
Color (BIPOC). However, the design       and advance BIPOC designers, so
industry severely lacks in diverse       that we can ensure that our teams
representation. For example,             more accurately reflect the global
according to the Silicon Valley          populations we aim to serve. Even
design census, the number of Black       more so, we have a moral duty
designers practicing in 2019 was         to ensure our internal practices
a mere 3% of the industry total.         provide equitable opportunities
In fact, there have been little to no    for everyone. If racial inequity is
gains in the last five years for Black   a product of design, the opposite
employees. These disparities can         is true as well. Together, we have
be attributed to embedded systemic       a responsibility to redesign these
racism, from historical exclusionary     systems with a new way of thinking.
practices in hiring to modern-day
biases in promotional decisions.

08                                       Introduction                          09
Impact of bias on recruitment and
retention of BIPOC designers

                                                                                    Lack of Diverse
                                                                                    Design Leadership

                                                                                    Biases in internal
                                                                                    promotional decisions

Diverse                             Qualified                    Lack of Diverse                            Bias Embedded in   Unsatisfied (Global)
Applicants                          Candidates                   Design Teams                               Product Design     Consumers

                                    Historical and current       Attrition among
                                    lack of access to required   BIPOC designers
                                    education for candidacy      due to low sense
                                                                 of belonging
                                    Historical exclusionary
                                    practices in hiring

                                    Biases in screening

10                                  Introduction                                                                                                      11
Our Organizational
Strategy

The road to racial equity in                                               practices that impact their lives.
                                                                           And since Black designers are
                                                                                                                  people of all races, ethnicities, gender
                                                                                                                  identities, religions, ages, abilities,

design is a long one, but true
                                                                           most impacted by structural racial     orientations, social classes, and
                                                                           inequity, and design managers can      cultures are met with equity.”
                                                                           have a meaningful impact on the
reform can be accomplished                                                 work culture experienced by the
                                                                           Black designers on their teams,
                                                                                                                  The road to racial equity in design
                                                                                                                  is a long one, but true reform can
by continued effort despite                                                this is where our IBM Design efforts
                                                                           must begin.
                                                                                                                  be accomplished by continued effort
                                                                                                                  despite the difficulties we face.
the difficulties we face.                                                  The Racial Equity in Design Call
                                                                                                                  Cultivating a sustainable anti-racist
                                                                                                                  work environment requires us to
                                                                           to Action states our position: “We     confront personal attitudes, shine
By applying racial equity practices   we achieve racial equity when        in IBM Design, from leadership to      a spotlight on informal cultural
to our internal processes and         race no longer determines one’s      individual designers, believe the      norms, and hold people accountable
making measurable differences         socioeconomic outcomes. As           change we effect will positively       for their behaviors through formal
for Black designers, we can           a process, we apply racial equity    impact Black designers who need        institutional policies (Livingston,
ultimately enact change for other     when members of the communities      our focus now. We acknowledge that     2020). Taking action based on an
underrepresented communities.         most impacted by structural racial   systemic racism targets other groups   understanding of the challenges
The Center for Social Inclusion       inequity are meaningfully involved   and the work we do can also effect     we encounter and why they exist
defines racial equity as an outcome   in the creation and implementation   change for them. We strive toward      is an important first step.
and a process. As an outcome,         of the institutional policies and    creating a design industry where

12                                    Our Organizational Strategy                                                                                            13
IBM Racial Equity
in Design Roadmap

     Northstar
     Scale successes to Black,
     Indigenous and People of Color
     designers beyond IBM

     Midstar
     Scale successes to Indigenous
     and People of Color designers
     within IBM

                                                                       “ Black people in the United States [have been]
                                                                         systematically oppressed since 1619, [and]
     MVP
     Focused efforts                                                     this history is unique to the Black experience
     for Black designers                                                 in America. Most countries who endeavored
     within IBM
                                                                         to interact with Africa also colonized those
                                                                         people, [and] those constructs are alive today.

                                                                        [We need to ask ourselves] where do early racism
                                                                        and internal biases still exist in our company
                                                                        that don’t need to be there? This work of being
                                                                        anti-racist is more important now than ever.”
       Racial Equity in Design Efforts
                                                                        — Nigel Prentice Design Director, Digital Growth
                                                                          & Commerce; F&O Support Experiences, IBM

14                                       Our Organizational Strategy                                                       15
Focus Areas

Diversity, Equity, and Inclusion                                        Build diverse teams. Diversity
                                                                        is “the presence of differences
                                                                                                              Design inclusive culture.
                                                                                                              Inclusion is “the practice of

(DEI) are essential to developing
                                                                        within the work setting, including    ensuring that people feel a sense
                                                                        differences in race, ethnicity,       of belonging in the workplace.”
                                                                        gender, gender identity, sexual       It also involves fostering a culture
a workplace in which everyone                                           orientation, age, and socioeconomic
                                                                        class.” Developing more racially
                                                                                                              of acknowledgement and recog-
                                                                                                              nition that makes our workplace
can thrive—both professionally                                          and ethnically diverse teams within
                                                                        IBM requires an intentional focus
                                                                                                              one in which people are com-
                                                                                                              mitted to long-term.
and personally.                                                         on increasing the representation
                                                                        of BIPOC designers, providing new     To support design managers
                                                                        perspectives and ideas that yield     as advocates for racial equity,
These constructs, defined by        overcome systemic inequities for    better outcomes.                      this document provides guid-
Catalina Coleman as a Director      Black, Indigenous, and People                                             ance on taking the first steps
of HR and Inclusion, shape the      of Color (BIPOC), with an initial   Sponsor underrepresented              (recommended actions), devel-
three focus areas in which we can   focus on Black designers:           designers. Equity is “the process     oping empathy (considerations),
                                                                        of ensuring that programs and         and asking questions that lead
                                                                        practices are impartial, fair, and    to greater understanding and
                                                                        provide equal possible outcomes       transformation (conversation
                                                                        for every individual.” In addition    starters).
                                                                        to employing equitable hiring
                                                                        practices, providing opportunities
                                                                        for career advancement by way
                                                                        of sponsorship is essential for
                                                                        improving diverse representation
                                                                        at the senior and executive levels.

16                                    Focus Areas                                                                                                    17
General Engagement
Principles

Trust           Each of us commits to upholding
                behaviors that ensure we are
                                                        Empathy. Listen and learn to
                                                        nurture diversity of viewpoints
                                                                                               with multiple viewpoints, conflict
                                                                                               is a normal part of the process and

Transparency
                engaging others in a manner that        and radical candor. Create spaces      is to be expected. In this context,
                is trusting, transparent, empathetic,   for working toward understanding       we need brave spaces to encourage
                and empowering. The following           the big picture and individual         dialogue despite the discomfort felt
Empathy         principles complement our Call
                to Action to help promote equity
                                                        perspectives.                          in order to achieve greater under-
                                                                                               standing of the topics discussed.
Empowerment     in design through our culture—our
                behaviors as individuals and as
                                                        Empowerment. Embrace the fact
                                                        that change and uncertainty are        Both spaces require psychological
                members of diverse teams:               uncomfortable. Don’t be afraid         safety. Design managers can foster
                                                        to reach out if you need help.         safety by encouraging questions
                Trust. We work towards developing       Remember, if you see something,        from the team, actively listening
                trust of each other’s words, intents,   say something: express to others       to their opinions, and developing
                and actions. Psychological safety       when something isn’t okay.             an atmosphere where no one is
                relies on trust, which enables                                                 ostracized for their perspectives.
                people to speak their truth while       Safe spaces and brave spaces are       This requires that everyone bring
                maintaining awareness of, and           needed to nurture a diversity of       an open mindset to the table, which
                sensitivity to, cultural differences.   viewpoints and frank conversations     you can achieve by serving as an
                                                        about racial equity (Arao & Clemens,   example. To that end, remember
                Transparency. Be authentic and          2013). A safe space is one in which    that conversations in these spaces
                direct. It is important to also be      people can let their guard down and    are meant to be confidential,
                mindful of your tone when you           share their full, authentic selves,    authentic, and non-attacking.
                respond to others. Remember that        with the ultimate goal of listening
                it is not just what you say, but how    and providing support. However,
                you say it as well.                     when confronting complex issues

18              Focus Areas                             General Engagement Principles                                                19
Build Diverse                                                                                                             “ Diversity begets diversity, which
                                                                                                                                 in turn breeds innovation. If we

     Teams
                                                                                                                                 keep the door closed to diverse
                                                                                                                                 talent because of subconscious
                                                                                                                                 or unconscious bias, we are
                                                                                                                                 limiting our access to change,
                                                                                                                                 innovation, new solutions, and
                                                                                                                                 ultimately financial success.”

                                                                                                                                — Cici Holloway
                                                                                                                                  for Print Magazine, Senior Vice
                                                                                                                                  President, Intersection Co.

     Design leads and managers are                                                     illness related to stress, increased
                                                                                       absenteeism, turnover, and lower
                                                                                                                                Diversity in design is important
                                                                                                                                for the industry. In 2014, AIGA

     responsible for building successful,
                                                                                       client satisfaction, according to        published an article that noted
                                                                                       IMPACT. The group also cites             diversity and inclusion “within
                                                                                       that “the cost of workplace bias         the field of design lead[s] to more
     culturally diverse teams.                                                         is projected at $64B annually.
                                                                                       This is based on the cost of
                                                                                                                                innovation through problem solving,
                                                                                                                                whether in service to business
                                                                                       losing and replacing more than           or society” (Carroll, 2014). IBM
     Unconscious bias (also known            What impression does this leave?          2 million American workers due           Design VP and Chief Design Officer
     as implicit bias) is described as       A study cited by IMPACT reported          to unfairness and discrimination.”       Arin Bhowmick stated in his article,
     “prejudice that we are unaware          that out of more 3,500 responders                                                  “Designing for Diversity,” that
     of,” according to the IMPACT Group,     from various ethnic groups between        The lack of diverse teams in             when building diverse teams, “we
     a career development organization       the ages of 21 and 65 (employed in        the design industry can have             have to realize that we aren’t just
     based in Saint Louis, MO. This type     full-time professions):                   implications for everyone. Instead       assigning resources—we are framing
     of bias includes social stereotyping,                                             of asking “What do we lack?”             our approach to the problem,” and
     assumptions and personal                – 33% feel alienated                      ask, “How can we strengthen our          diverse teams “tend to generate
     preferences that we inevitably          – 34% withhold ideas and                  company?,” suggests a recent             more ideas, making them more
     engage in, on some level, daily.          solutions                               article entitled Diversity in Design:    effective problem solvers [and] will
     In the workplace, unconscious bias      – 80% would not refer people              How Agencies Can Strive to Hire          have the deepest impact in building
     can hinder productivity, affecting        to their employer                       More BIPOC Creatives, published in       products and experiences designed
     how Black design talent is evaluated                                              Dieline magazine. By interviewing        for everyone” (Bhowmick, 2017).
     to the type of raises and promotions    Unconscious bias can also take            and hiring more underrepresented
     (or lack thereof) they receive.         an emotional toll on Black                designers, companies can create          Design managers must advocate for
                                             designers, not only resulting in little   a welcoming environment for all          diversity. The more diverse talent
                                             to no engagement with their teams         people (culture add) instead of          we hire, the more our teams will
                                             but crippling their ability to do         seeking candidates to fill a certain     impact the world they design for.
                                             their best work due to increased          type of culture mold (culture fit).

20                                           Focus Areas                               Build Diverse Teams                                                             21
Recommended                                                                   Considerations
actions to take

01                                    02                                      Diversity allows IBM to flourish.
Look for new ways to fill in the      Setup a meeting to discuss              While it’s easy to hire people who
representation gaps on your           the topic of diversity (or lack         think, look, and act like you, it
team. Seek to create connection       thereof) on your team. Create           also comes at a significant loss if
to universities and networks to       safe spaces for diversity to flourish   there are no other voices in the
add visibility for opportunities to   by listening to and nurturing the       mix helping to build on ideas while
work as a member of a diverse         diverse viewpoints, feelings and        bringing unique perspectives and
team in design.                       personalities of your team. Help        life experiences to the table. Build
                                      them build trust with you and each      diversity in the group(s) you lead.
                                      other to confront issues. Schedule      Once that goal is met, commit to
                                      meetings (or other events) at regular   helping those voices feel valued
                                      intervals to continually dedicate       and included.
                                      time toward nurturing openness and
                                      engagement among team members.

22                                    Focus Areas                             Build Diverse Teams                    23
Conversation
starters

Questions for design managers         Questions for Black designers
– How can I use my privilege          on your team
  to eliminate racial and ethnic      – From your perspective, how might
  disparities and improve diversity     we improve the recruitment,
  among my team?                        hiring, and onboarding process for
– What can I learn from other           other Black designers?
  managers about growing diverse      – Thinking back on your experience,
  teams and addressing challenges       what did we do well? What areas
  along the way?                        do we need to work on?

Questions for your team
– Where can we find talented and
  diverse designers to recruit for
  our team?
– How might we create a more
  hospitable, welcoming environ-
  ment for racially and ethnically
  diverse team members? For Black
  designers in particular?

24                                    Focus Areas                            Build Diverse Teams   25
Sponsor                                                                                                                “ A mentor will talk with you, but
                                                                                                                              a sponsor will talk about you.”

     Underrepresented                                                                                                        — Heather Foust-Cummings
                                                                                                                               Senior Vice President of Research,
     Designers                                                                                                                 Catalyst

     Advocate for underrepresented
     designers when they’re not in
     the room.
     Sponsorship means going beyond          or networks to help propel their
     coaching or mentorship and              careers further. Design managers
     nurturing career growth, opportunity    are in a unique position to support
     and progression. Few Black leaders      Black designers by addressing
     stand out in the tech design industry   and removing these limitations in
     due to an overwhelming lack of          order to help them advance their
     representation. Efforts to change       career. Engage and empower
     this narrative have been met with       underrepresented designers by
     little momentum industry-wide over      advocating for their advancement
     the years, leaving qualified Black      and helping them make connections
     talent out in the cold for prominent    with more experienced colleagues to
     roles without the right opportunities   nurture growth, vision and inspiration.

26                                           Focus Areas                               Sponsor Underrepresented Designers                                        27
Recommended                                                                 Considerations
actions to take

01                                    03                                    There are many racial biases that        that are not challenged or are
Be aware and fair with promotions     Connect a Black designer to           hinder career success for Black          validated by the policies of the
for Black designers. When having      someone in your network. This         designers. Generally, there is no role   institution). Non-Black managers
discussions about who to promote,     is a great way to propel a Black      model or guide to navigate complex       may not be aware of (or sensitive
review the performance of Black       designer to new achievements and      environments, and they are often         to) the degree of limitations their
designers to make sure they’re        accomplishments. Reach out on         left to chart their own path. This       Black colleagues face today and
evaluated fairly. One way to do       Slack or set up a short WebEx to      path can be filled with obstacles that   have faced in the past. Some may
this is by leveraging data-driven     make an introduction to a potential   can leave one feeling inadequate         view “equal opportunity” as an
performance criteria based on an      collaborator or advisor. Whatever     (despite level of education or           unfair benefit to Black designers
objective set of standards, instead   path you choose, set the spirit and   experience), lonely (because no one      and their career and educational
of subjective personal opinion.       tone of seeking to help another       else shares the same background),        advancement. This is a distinctly
                                      colleague’s growth.                   and/or isolated and viewed as “the       different and biased perspective
02                                                                          outsider”(because team members           incongruous to the reality many
Co-create ways to advance a Black                                           have perceptions and viewpoints          Black people face in the real world.
designer’s career. Collaborate with
a Black designer in their career
success by sharing your expertise
and grooming them for leadership
opportunities and eminence.
Remember to ask, don’t tell. Listen
to and acknowledge their needs and
help them envision their future.

28                                    Focus Areas                           Sponsor Underrepresented Designers                                              29
Conversation
starters

Questions for design managers        Questions for Black designers
– How can I leverage my network      on your team
  to make good connections for       – In what areas have you ex-
  Black designers?                     perienced a lack of sponsorship
– What opportunities (projects,        and support during your career
  conferences, or other engage-        at IBM?
  ments) can I find, suggest, and    – What type of guidance would be
  support?                             most helpful for you at this time?
– Who will I speak with about
  promotional opportunities for
  Black designers who are exceling
  at their work?

Questions for your team
– How might we call out sit-
  uations where there is under-
  representation and a lack
  of diversity and inclusion?
– How can we help co-create
  new opportunities for our Black
  design colleagues and add more
  diversity in our work?

30                                   Focus Areas                            Sponsor Underrepresented Designers   31
Design Inclusive                                                                                                       “ When we listen and celebrate what
                                                                                                                              is both common and different, we

     Culture
                                                                                                                              become wiser, more inclusive, and
                                                                                                                              better as an organization.”

                                                                                                                             — Pat Wadors
                                                                                                                               Cheif People Officer,
                                                                                                                               Procore Technologies

     Culture must be designed to                                                      safety. Culture itself can be
                                                                                      defined as a set of repeated
                                                                                                                             Heroes. Heroes are the historical
                                                                                                                             and current public figures, our

     improve a sense of trust, safety,
                                                                                      behaviors or practices over            behavioral models, who possess the
                                                                                      time, and includes four main           characteristics that are highly prized
                                                                                      components (Hofstede, 1994):           in a culture.
     and belonging.                                                                   Values. Beliefs and values are the     Symbols. Symbols include the
                                                                                      core of a culture. Many values are     words, gestures, pictures or objects
     The road to retaining diverse            avoid negative consequences. This       unconscious and can’t be directly      that carry particular meaning,
     talent is marked by inclusion—or         is referred to as “identity cover”      observed by others; therefore,         recognized by those who share a
     creating spaces in which people          and is a barrier to conveying true      these are important to collectively    particular culture. Identifying and
     can be themselves and are valued         feelings, increasing their likelihood   revisit every so often.                co-creating values, rituals, heroes,
     for their unique perspectives and        of leaving (Brown, 2018).                                                      and symbols of racial equity within
     contributions. Underrepresented                                                  Rituals. Rituals are the formal        your team are the basic components
     designers who differ from the            To create environments in which         and informal group activities built    of designing a more inclusive
     majority (whether in racial/ethnic       people want to stay, design             around the community’s core            culture. This will not only empower
     background, age, gender, or other        managers play a key role in creat-      values. These activities bring         each individual, but also the team
     aspects of identity) may hide parts      ing an organizational culture of        a community’s values to life,          and organization as a whole.
     of themselves or their opinions to       inclusion, trust, and psychological     emphasizing their importance
                                                                                      and relevance over time.

32                                         Focus Areas                                Design Inclusive Culture                                                        33
Recommended
actions to take

01                                       03                                        05
Affirm the importance of Black           Normalize rest and reflection             Encourage your team to use
designers (values). Advocate for         (ritual). Our holistic health is          inclusive language (symbols).
the importance of diversity in general   important, and communication is           Words have power: the power to
and Black designers in particular.       our greatest form of transparency.        uplift, encourage, and unite, as well
The results shown in the quality of      Normalize asking for help or support      as the ability to debase, discourage,
the work from diverse teams with         for your own emotional and physical       and divide. Misunderstandings
Black designers speaks for itself.       well-being by modeling it for your        can happen when we carry varying
A rich part of embracing diversity       team. Creating space for rest and         interpretations of what a word or
is for everyone to share parts of        healing is a necessity, particularly in   a phrase may mean. Learn more
their authentic selves through story,    the times we live in.                     about the foundational terms of
style, and tradition. Be curious, be                                               racial equity and explore the design
humble, learn, and embrace.              04                                        of a new language that balances
                                         Advocate for and make inclusion           truth with humility, so everyone is
02                                       imperative (heroes). Regardless           disarmed enough to engage in a
Initiate a 1-1 conversation              of the level of diversity on your         productive conversation.
with a Black designer (ritual).          team, inclusion should be a
Create a culture of bottom-up            priority. Understand what racial
feedback by reaching out to Black        microaggressions mean and help
designers to learn more about what       all team members, including
they care about. Don’t wait for          yourself, prevent actions and words
triggering events to initiate these      that might be willful, or come
conversations—this should be a part      from innocent ignorance. Raising
of your culture regardless of outside    awareness, elevating positive
circumstances—but be especially          examples, and enforcing a zero-
aware of potentially traumatic local,    tolerance policy will prevent and
national, and global events.             preempt even unintended offenses.

34                                       Focus Areas                               Design Inclusive Culture                35
Considerations

The following are examples of            Racial Microaggressions. According    Code-Switching and Belonging.           Grief and Mourning. Grief is a
complex situations individuals on        to the book Microaggression           According to Language and               common human experience, felt
your team may be experiencing.           Theory, “microaggressions are         Interracial Communication in the        both individually and collectively.
Consider the tone, spirit, and words     brief, everyday exchanges that send   United States: Speaking in Black        In the case of Black Americans,
you use as you approach each of          denigrating messages to certain       and White, code-switching is            despite the stress experienced
the following topics. While not          individuals because of their group    described as “a skill that holds        from systemic racism, some
intended to be a comprehensive           membership.” What seems like a        benefits in relation to the way         feel compelled to suppress their
list, thinking about these topics will   harmless question or remark builds    success is often measured in            grief in order to maintain their
be useful in helping you be more         up strife and resentment over time,   institutional and professional          composure and perform well. This
proactive in promoting safe spaces       and when it happens repeatedly        settings.” In other words, it’s a       emotional suppression is due to
for discussions.                         (and unchecked), it negatively        performative behavior linked to         long-held beliefs that range from the
                                         impacts both the mental health and    success and a way to fit in, survive,   “superwoman schema,” which is
                                         perceived psychological safety of     and thrive within dominant White        an obligation to present an image of
                                         Black employees, leading to poor      spaces. Code switching can              strength at all times, to the fear of
                                         job satisfaction.                     happen when there is a lack of          being perceived as an “angry Black
                                                                               true racial equity present. With        woman” or an “angry Black man.”
                                                                               the case of Black Americans, code
                                                                               switching may occur to try and
                                                                               offset any systemic racism they
                                                                               face (regardless if said racism is
                                                                               unintentional or not) in settings
                                                                               where they may not feel safe to
                                                                               express their true selves.

36                                       Focus Areas                           Design Inclusive Culture                                                        37
Conversation
starters

Questions for design managers         Questions for Black designers
– What best practices or resources    on your team
  can I adopt from other experts      – In what ways have the team
  on how to have difficult, yet         and I made it easier (or more
  productive conversations around       difficult) to bring your full self
  racial equity?                        to work?
                                      – How might we co-create
Questions for your team                 work environment in which
– How might we create safe spaces       you can thrive?
  for dialogue that makes everyone
  on the team feel supported (Black
  designers in particular)?
– How might we co-design new
  experiences for transparency,
  healing, and growth to take place
  in a way that leads to lasting
  transformation?

38                                    Focus Areas                            Design Inclusive Culture   39
Closing

Advance racial equity within IBM
Design and beyond by practicing
within these key focus areas.
Repair work is needed, and it’s finally   culture, design managers can start to
getting the long overdue attention it     make changes that result in greater
deserves. By building diverse teams,      outcomes for Black designers, and
sponsoring underrepresented               ultimately all designers. This is why
designers, and designing inclusive        racial equity matters now, and always.

40                                        Focus Areas                              Closing   41
Checkpoint
Goals

By utilizing IBM’s Checkpoint goals,    Build Diverse Teams                      Sponsor Underrepresented                    Design Inclusive Culture
design managers can develop and        “As an Advocate for Racial Equity in      Designers                                 “ As an Advocate for Racial Equity
assess their ongoing contributions      Design, I will increase the diversity   “As an Advocate for Racial Equity in         in Design, I will nurture an inclusive
to racial equity within their design    among my team by giving an equal         Design, I will sponsor at least one         team dynamic through readily
practice. Leverage the following        opportunity to underrepresented          underrepresented designer and help          learning about the cultural unique-
examples:                               designers when selecting applicants      them build a network of meaningful          ness among my team and listening
                                        to interview for new positions.”         relationships with senior leaders based     to differing views and opinions.”
                                                                                 on their interests and career goals.”
                                        Measuring this goal:                                                                Measuring this goal:
                                        – Have you had any open positions        Measuring this goal:                       – Have you built or expanded an
                                          on your team within the year?          – Have you initiated any spon-               atmosphere of openness and
                                        – If so, have you interviewed from         sorship opportunities with an              trust on your team?
                                          a diverse pool of candidates and         underrepresented designer(s)             – If so, how has your team
                                          hired a stand-out Black designer         during the year, or have any such          responded? Have they opened
                                          from it? If not, why?                    designers come to you for                  up more—sharing more of
                                                                                   career advice?                             themselves and their ideas while
                                                                                 – How have you advocated for                 respecting differing viewpoints
                                                                                   the growth and advancement of              and backgrounds?
                                                                                   one or more underrepresented
                                                                                   designers within IBM?

42                                      Focus Areas                              Closing                                                                              43
Foundational
Terms

There are several key terms and
concepts that are relevant to
                                       the history surrounding them,
                                       particularly industry-wide—is
                                                                              Ally
advocating for equity and inclusion.
As a design manager, discussing
                                       important to advancing racial equity
                                       and inclusion. Until we look back      Accomplice
what these concepts mean to
you and understanding what they
                                       at our history and fully understand
                                       it, we cannot move forward. Defined    Advocate
                                                                              BIPOC
mean to others will open the door      terms are from the Racial Equity
to insightful conversations. Your      Tools glossary.
understanding of these terms—and
                                                                              DEI
                                                                              Equity
                                                                              Inclusion
                                                                              Racial Equity
                                                                              Reparations
                                                                              Systemic Racism
                                                                              White Privilege

44                                     Foundational Terms                                       45
Definitions

Ally/Accomplice/Advocate. An              Black, Indigenous, and People             important whenever poss-                 It is important to note that many
ally is someone who makes the             of Color (BIPOC). BIPOC (Black,           ible to identify people through          activists and thinkers critique
commitment and effort to recognize        Indigenous and People of Color)           their own racial/ethnic group,           diversity alone as a strategy. For
their privilege (based on gender,         is an acronym that covers min-            as each has its own distinct             instance, Baltimore Racial Justice
class, race, sexual identity, etc.) and   ority people groups who are often         experience and meaning and               Action states: “Diversity is silent
work in solidarity with oppressed         marginalized, especially in the           may be more appropriate.                 on the subject of equity. In an
groups in the struggle for justice.       United States and Canada. This                                                     anti-oppression context, therefore,
Allies understand that it is in their     is an evolution of the traditional        Diversity, Equity, and Inclusion         the issue is not diversity, but rather
own interest to end all forms of          phrase “people of color,” which           (DEI). Diversity includes all the        equity. Often when people talk
oppression, even those from which         has historically been the preferred       ways in which people differ, and         about diversity, they are thinking
they may benefit in concrete ways.        collective term for referring to          it encompasses all the different         only of the “non-dominant” groups.”
They commit to reducing their own         non-White racial groups. In order         characteristics that make one
complicity or collusion in oppression     to address racial inequalities, racial    individual or group different from       Equity is the quality of being fair
of those groups and invest in             justice advocates have been using         another. It is all-inclusive and         and impartial. It involves trying to
strengthening their own knowledge         the term “people of color” (not to        recognizes everyone and every            understand and give people what
and awareness of oppression.              be confused with the pejorative           group as part of the diversity that      they need to enjoy the fullness
                                          “colored people”) since the late          should be valued. A broad definition     of their life, their community an
Note: Additional terms that are           1970s as an inclusive and unifying        includes not only race, ethnicity,       their work environment.
becoming increasingly common              frame across different racial groups      and gender—the groups that most
to use are “accomplice” and               that are not White.                       often come to mind when the term         Inclusion involves authentically
“advocate.” An accomplice foc-                                                      “diversity” is used—but also age,        bringing traditionally excluded
uses on dismantling the structures        Note: While “people of color” can         national origin, religion, disability,   individuals and/or groups into pro-
that oppress individuals or groups        be a politically useful term and          sexual orientation, socioeconomic        cesses, activities, and decision/policy-
while an advocate speaks on               describes people with their own           status, education, marital status,       making in a way that shares power.
behalf of said group or individuals,      attributes (as opposed to what they       language, and physical appear-
supporting their cause.                   are not, e.g., “non-White”), it is also   ance. It also involves different
                                                                                    ideas, perspectives, and values.

46                                        Foundational Terms                        Definitions                                                                     47
Racial Equity. Racial equity is the       Systemic (Institutional) Racism.        Structural White Privilege:             Interpersonal White Privilege:
condition that would be achieved          Institutional racism refers specif-     A system of White domination            Behavior between people that con-
if one’s racial identity no longer        ically to the ways in which insti-      that creates and maintains belief       sciously or unconsciously reflects
predicted, in a statistical sense, how    tutional policies and practices         systems that make current racial        White superiority or entitlement.
one fares. When we use the term,          create different outcomes for           advantages and disadvantages
we are thinking about racial equity       different racial groups. The insti-     seem normal. The system in-             Cultural White Privilege: A set
as one part of racial justice, and thus   tutional policies may never mention     cludes powerful incentives for          of dominant cultural assump-
we also include work to address           any racial group, but their effect is   maintaining White privilege and         tions about what is good, normal
root causes of inequities, not just       to create advantages for White          its consequences, and powerful          or appropriate that reflects West-
their manifestation. This includes        people and oppression and disad-        negative conse-quences for              ern European white world views
elimination of policies, practices,       vantage for those who are from          trying to interrupt White privilege     and dismisses or demonizes other
attitudes and cultural messages           groups classified as people of color.   or reduce its consequences in           world views.
that reinforce differential outcomes                                              meaningful ways. The system
by race or fail to eliminate them.        Examples:                               includes internal and external          Institutional White Privilege:
                                          – Government policies that              manifestations at the individual,       Policies, practices and behaviors
Reparations. States have a legal            explicitly restricted the ability     interpersonal, cultural and             of institutions -- such as schools,
duty to acknowledge and address             of people to get loans to             institutional levels:                   banks, non-profits or the Supreme
widespread or systematic human              buy or improve their homes                                                    Court -- that have the effect
rights violations, in cases where           in neighborhoods with high            – The accumulated and interrelated      of maintaining or increasing
the state caused the violations             concentrations of African               advantages and disadvantages of       accumulated advantages for those
or did not seriously try to prevent         Americans (also known as                white privilege that are reflected    groups currently defined as White,
them. Reparations initiatives seek          “red-lining”).                          in racial/ethnic inequities in        and maintaining or increasing
to address the harms caused by                                                      life-expectancy and other health      disadvantages for those racial
these violations. They can take the       – City sanitation department              outcomes, income and wealth, and      or ethnic groups not defined as
form of compensating for the losses         policies that concentrate               other outcomes, in part through       White. The ability of institutions
suffered, which helps overcome              trash transfer stations and             different access to opportunities     to survive and thrive even when
some of the consequences of abuse.          other environmental hazards             and resources. These differences      their policies, practices and
They can also be future oriented—           disproportionately in com-              are maintained in part by denying     behaviors maintain, expand or
providing rehabilitation and a better       munities of color.                      that these advantages and dis-        fail to redress accumulated dis-
life to victims—and help to change                                                  advantages exist at the structural,   advantages and/or inequitable
the underlying causes of abuse.           White Privilege. Refers to the            institutional, cultural, inter-       outcomes for people of color.
Reparations publicly affirm that          unquestioned and unearned set             personal and individual levels
victims are rights-holders entitled       of advantages, entitlements,              and by refusing to redress them
to redress.                               benefits and choices bestowed             or eliminate the systems, policies,
                                          on people solely because they             practices, cultural norms and
                                          are White. Generally White people         other behaviors and assumptions
                                          who experience such privilege do          that maintain them.
                                          so without being conscious of it.

48                                        Foundational Terms                      Definitions                                                                   49
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