ADVERTISER & SUPPLIER PACK 2021
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ADVERTISER & SUPPLIER PACK 2021
What is the SLCC?
The SLCC is the professional body for clerks of town, parish and community councils
and we currently represent over 5000 councils across England and Wales.
Founded in 1972, our mission is to provide training, guidance, advice and support to
members so that they can develop the professional skills, knowledge and
experience necessary for them to best serve their councils and communities; and
through this develop the overall recognition and status of their profession.
Promote your Products & Services with SLCC:
Qualified audience - Our channels provide an unparalleled platform to
engage with readers and attendees working as
council clerks, deputy clerks and responsible
financial officers across England and Wales.
Captive audience - Our informative conference and training agendas
not only mean that we entice a large audience but
also that they stay at the event for the entire day.
Engaged audience - We use techniques to try to ensure each delegate
visits your stand, such as a prize draw at each
event.
Strengthen brand - Our suppliers' directory is used by clerks and over
9,000 visitors to our website each month to gain
supplier information and contact details.
New Developments - Learn about new developments in our sector – speak
directly to your target market and identify their
current wants/needs.
1
EXHIBIT AT
NATIONAL CONFERENCE
National Conference is our largest
event of the year and has been
running for 47 years. The two day
event attracts clerks and council staff
and the agenda typically features
updates from sector heavyweights
such as DCLG, NALC, LGA, ICO and
many more.
What opportunities are there to
network with delegates?
1. Registration typically opens at 8.30am with tea
and coffee being served in the exhibitor area
for 30 – 60 minutes.
2. After a morning of seminars and workshops,
there is another 30 – 45 minutes refreshment
break with tea and coffee being served in the
exhibitor area
3. Lunch is then served in the exhibitor area for
45 – 50 minutes.
4. Maximise your time with the delegates by
attending the networking dinner on day one.
(The cost to attend the dinner is in addition to
the exhibitor stand cost)
WHO ATTENDS? WHAT DO YOU GET?
In 2018: Exhibitor stands include
the following:
• 141 local council employees attended • A clothed table.
our National Conference • Two chairs.
• 66% of delegates had a precept over £150k • Lunch and coffees for one representative
• 40 exhibitors attended National Conference (£90 + VAT for each additional representative
event selling a range of products and services over the two days).
from hanging baskets, play equipment, cemetery
management, IT systems, insurance, Christmas STAND COSTS:
lighting, outdoor furniture, public toilets etc. • 11ft x 6ft = £2,270 + VAT
• 8ft x 7ft = £2,235 +VAT
• 8ft x 4ft = £1,550 +VAT
To view the floorplan please contact wayne.german@slcc.co.uk
WHAT ARE THE DATES FOR 2020?
13th - 14th October 2021 at Jury Inn Hinckley Island, Leicestershire
#SLCCNational
2 HOW DO I SIGN UP? Visit www.slcc.co.uk/opportunities/advertise to complete a booking form
COMMERCIAL WEBINAR -
NEW OPPORTUNITY!
Showcase your products and services
to local council officers from across
England and Wales using the SLCC
webinar platform.
The live format of the webinar will
allow you to promote the benefits,
demonstrate your product and discuss
any queries with your potential
customers.
Special introductory offer!
We are offering your company
the chance to book a trial
webinar for just £500 + VAT.
Your webinar can last up to an
hour, can be on a topic of your
choosing and will be listed on the
SLCC website which is viewed
by over 9,000 users each month.
The best part is that it will be
completely free to SLCC
members, increasing your
audience potential!
Terms & Conditions
• Maximum of 25 delegates per webinar, delegate numbers are not guaranteed
• Limited webinar availability, the final booking date of the webinar will be made by SLCC but we will try
to ensure a mutually convenient time
• The webinar will need to be booked within the months of May, June or July 2021
3 HOW DO I SIGN UP? Email wayne.german@slcc.co.uk to register interest
ADVERTISE IN
THE CLERK MAGAZINE
One of the key benefits of SLCC membership is the bi-monthly magazine 'The Clerk',
which is our major piece of communication with our members. As a members-only
magazine, publications are valued and retained. The content (including your advert) is
read, absorbed and referred to for future purchases. The Clerk is delivered directly to
the clerk themselves.
WE'VE GONE DIGITAL!
Each publication is also available in digital form
on our SLCC website featuring a click-through to
the advertisers' website.
WHO READS THE CLERK:
• The circulation is over 3,600 clerks representing
over 5,000 councils.
• The majority of our members have an annual
budget/turnover of £100,000 - £250,000*.
• Our members have responsibility over the
community allotments, parks and recreation
grounds, waste bins, play equipment, cemetery,
community centres, markets, football grounds,
street lighting, grass cutting, public toilets, war
memorials and more.
• 93%* of members rate The Clerk as 'good'
or 'excellent'. *Figures taken from the 2017 membership survey
SPECIAL FEATURES IN 2021:
January: Clean Neighbourhoods
March: Council & Staff Management
May: Encouraging Tourism & Promoting
Your Community
July: Finance - Back to Basics
September: Working with Covid-19
November: Neighbourhood Plans
ADVERTISEMENT SIZES
Production Information
Please use the following guidelines to create
pdf files that conform to our specifications
• All files to be supplied as Hi resolution PDF's.
• Files must be centred to the page with crop
marks and 3mm bleed.
• All images contained within the PDF must be
high resolution (300dpi recommended),
Full page CMYK format.
• All files need to be sent via wetransfer.com
Size: and you will receive an email of safe receipt.
Quarter page Half page 210mm x 297mm The advertiser must have the appropriate
Size: Size: Bleed: insurance to indemnify them for any advice or
information quoted on the advertisement
89mm x 128mm 183mm x 128mm 216mm x 303mm
If a digital proof, which must be run from the
PDF file, is not supplied The Clerk cannot
2020 Prices: accept responsibility for incorrect colour
Quarter page Half page Full page match/copy.
£286 + VAT £458 + VAT £688 + VAT Please email your artwork to:
advertising@slcc.co.uk
Insert £844 + VAT
4 HOW DO I SIGN UP? Visit www.slcc.co.uk/advertise to complete a booking form
ADVERTISE IN THE
SUPPLIERS DIRECTORY
Our online suppliers' directory is used by clerks and visitors to our
website to gain supplier information and contact details. Add your
company profile to one or more of our seventy categories!
The categories range from accounting to graffiti removal and can all be viewed here
www.slcc.co.uk/supplier-directory/
Advertise in one category for a year for £150 + VAT
or multiple categories for £250 + VAT
5 HOW DO I SIGN UP? Visit www.slcc.co.uk/advertise to complete a booking form
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