BUSINESS INSIDER 2020 Media Impact
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BUSINESS INSIDER
2020
Media Impact
1
Yo u n g e n t r e p r e n e u r s a n d d e c i s i o n - m a ke r s
CONCEPT
CONCEPT
Business Insider is Germany's most modern news page on topics
such as business, careers, tech, digital culture and science and
reaches over 5.4 million users. This new type of economic
journalism offers a competent and unconventional view of the world
of business and financial markets.
TARGET GROUP2)
✓ 3,89 million UU are financially strong and spend more money for quality
✓ 1,62 million UU are open to technical products which are used as status
symbols
✓ 1,41 million UU are investors and are very interested in financial
investments
✓ 0,26 million UU are wealthy / net income of €5,000
2 Source: 1 AGOF daily digital facts 2019, 10+ years, single month December / 2 AGOF digital facts 2019, Structures Ø-month, Onliner WNK, 14+ years (53.68 million)
Product and User DNA
CONCEPT
DNA
Business Insider is aimed at young, global-minded and
technology-savvy readers who, as future leaders, will shape the
economy and society.
Business insider users are curious and interested in
innovations, new knowledge and experiences.
Business Insider addresses the need of the younger generation
to lead a balanced work life as well as a balanced leisure life.
We offer our readers stories and tips for better personal
development in working life and leisure.
Business Insider also explains complex relationships clearly
and understandably for an active generation
3
Social Media / Digital Facts
TARGET GROUP
TARGET GROUP4)
40% are between 20 and 49 years
53% male / 47% female
45% HNI of at least €3,000
Young Professionals, young entrepreneurs, decision-makers
7,9 Mio. Unique User1)
21.0 Mio. Visits2)
57.2 Mio. Page Impressions2)
301,135 Facebook Fans3)
7,947 Twitter Follower3)
4 Source: 1/4) AGOF daily digital facts, Basis: 16+ Jahre (59,14 Mio.); Single month March 2020 / 2) IVW March 2020 / 3 Facebook/Twitter April 2020 /
Business Cur tain Dropper
BR ANDING
✓ High attention by the “Curtain effect“
✓ The billboard can be used as a reminder area
✓ A useful mobile extension is an interstitial
✓ The “Business Curtain Dropper” can be booked as a
fixed placement per day or based on CPM at a
channel or ROS
5
Native staging of your messages for an optimal image build - up in an innovative environment
YOUR BR AND STORY
1 STATIONÄR ✓ The topic of your brand story is worked out together
with you and is prepared for the target group
✓ Traffic to the article page via an extensive teaser
package (e.g. Top News Teaser & Latest News
Teaser on the Home) and Newsfeed
2 MOBILE 3 SOCIAL
✓ Multiscreen: The article page available for desktop
and mobile
Brand Story Package S Brand Story Package M Brand Story Package L
• 2-4 weeks • 4-8 weeks • 4 weeks
• 10,000 Views • 15,000 Views • 20,000 Views
€35,0001 €50,0001 €62,5001
6 1) Additionally creation costs: Package S: €3,500 | Package M: €4,000 | Package L: €4,500 (no discount or agency commission deductable)
Procedure
BR AND SRTORY
1 DESKTOP 2 MOBILE 3 SOCIAL
Brand Story Teaser
Business Insider Mobile Brand Story Picture/Text-Teaser
Home / Top-News at Home of the Business Insider Mobil Tweets at the Business Insider Twitter
App Channel
Brand Story Teaser
Business Insider
Home / Latest News
Mobile Brand Story Picture/Text-Teaser
Brand Story Teaser at Home of the Business Insider Mobil Posts at the Business Insider Facebook
Business Insider Website Fanpage Channel
Home / News-Boy „Interests“
2,500 Views at the native landing page guaranteed = €10,000
7
Use our reach for your message
ADVERTORIAL
✓ Advertorials are produced in close co-operation with the
editorial team of Business Insider Deutschland
✓ Traffic supply via CMS surfaces in the direct editorial
environment
✓ Integration of wallpaper, brand or product logos possible on
the advertorial page
✓ Multiscreen: the article page is stationary as well as mobile
available and is optimally represented in the respective
format
Advertorial
• 8 weeks
• 7,500 views
€25,0001
8 1 plus 2.500 € creative costs, not discountable
Wi r e r a r b e i t e n m a ß g e s c h n e i d e r t e L ö s u n g e n u n d s e t z e n 3 6 0 - G r a d - K a m p a g n e n - K o n z e p t e z i e l g e r i c h t e t u m
BR AND STORY & ADVERTORIAL
Konzeption & Monitoring &
Briefing Reporting
Produktion Optimierung
Auf Grundlage des Wir entwickeln und erstellen die Wir monitoren und optimieren alle Wir zählen und reporten die
Kundenbriefings erstellen wir ein Texte selbst oder übersetzen die Kampagnen-Bestandteile Aufrufe auf alle Kampagnen-
Kampagnen-Konzept. gelieferten Artikel. fortlaufend. Bausteine.
9
Specialintegration
SPOTLIGHT
BRAND PRODUCT PARTNER 7 QUESTIONS
SPOTLIGHT SPOTLIGHT SPOTLIGHT SPOTLIGHT
Chronicle of the company, Announces describes new or Real-world stories show how CEOs und founders answer
achievements and how it will existing products the company helped a partner seven questions about career
deal with it in the future to master a challenge
10Sonderintegration
SPOTLIGHT
1x SPOTLIGHT 2x SPOTLIGHT 3x SPOTLIGHT 4x SPOTLIGHT
1x Spotlight 2x Spotlight 3x Spotlight 4x Spotlight
• At least 3 weeks • At least 6 weeks • At least 9 weeks • At least 12 weeks
• 2,500 views • 5,000 views • 7,500 views • 10,000 views
€10,0001 €18,0002 €26,0003 €34,0004
11 1) additional € 2.500 Creative Costs 2) additional € 3.000 Creative Costs
3) additional € 4.000 Creative Costs 4) additional € 5.000 Creative CostsS p o n s o r e d P o s t s Fa c e b o o k + I n s t a g r a m E x t e n s i o n
SPONSORED POSTS
XY ✓ Embed your campaign in the newsfeed of Facebook users and use
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businessinsider.de as a sender
voluptua.
XY
✓ An additional targeting allows a direct address of the target group
approach beyond the 300,000 fans of businessinsider.de
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eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua.
✓ Activate the users via competitions, discounts or call-to-actions
Gewinnspiel
✓ The larger the added value for the users, the higher the interactivity and the
greater the virality
10 Tipps, die Sie beim Aktienkauf beachten sollten
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invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
justo duo dolores et ea rebum. Stet clita kasd gubergren.
VON BUSINESSINSIDER.DE ✓ Extend your campaign to Instagram to reach even more digital users
Gewinnspiel mit Business Insider
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invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
justo duo dolores et ea rebum. Stet clita kasd gubergren.
VON BUSINESSINSIDER.DE
Sponsored Posts
• 4 Sponsored Posts
• 600,000 AIs
€21,000
12Best Cases
BUSINESS INSIDER DEUTSCHLAND
Alfa Romeo Tommy Hilfiger Vodafone
Mercedes Samsung
SAP Uber
13Sales
CONTACT
Marc Diele Daniel Seiler
Region Nord / Hamburg (Nielsen I) Region Süd-West (Nielsen IIIb)
Tel: (040) 347 26136 Tel: (0711) 3199 127
marc.diele@axelspringer.de Fax: (0711) 3199 130
daniel.seiler@axelspringer.de
Sven Heintges
Daniel Maubach
Region West (Nielsen II)
Region Süd (Nielsen IV)
Tel: (0211) 1592-68 34
Tel: (089) 211 034 88
Fax: (0211) 1592-68 36
Fax: (089) 211 034 30
sven.heintges@axelspringer.de
daniel.maubach@axelspringer.de
Philipp Matschoss Daniel Papra
Region Mitte (Nielsen IIIa) Region Ost (Nielsen V - VII)
Tel: (069) 9623 85-32 Tel: (030) 2591 79-021
Fax: (069) 9623 85-34 Fax: (030) 2591 79-195
philipp.matschoss@axelspringer.de daniel.papra@axelspringer.de
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