Reed Tan Digital 16 Jan 2021

Reed Tan Digital
   16 Jan 2021

With capabilities across branding, web design and digital marketing
    such as lead generation, social media campaigns and marketing
              analytics, Reed Tan Digital has been transforming local
                  businesses in various industries such as consulting,
                                  e-commerce, retail and office rental.

Our team consists of 3 marketing directors with more than 15 years of
marketing experiences, each based in Singapore, London and Turkey.
           We will be working with you directly to achieve your goals.

Aside from working with reputable regional brands such as Bose (Atlas
S&V), we also worked with local established brands such as The
Great Room, a hospitality inspired coworking space in Singapore
whom has expanded to 6 locations in Singapore, Hong Kong and
Bangkok since our intervention.

*Since the name of the business has yet to be
decided, we shall code this development
temporarily as ‘Project HappyPaws’

Pamper your furry companions

To position Project Happypaws as an esteemed brand that is more
than just an e-commerce store for pet accessories.

As an new entrant in the market, Project Happypaws has to position
itself as a brand that connects with its audience so that price is never
the only factor that comes to mind during purchasing process.

Develop a brand direction and strategy for Project HappyPaw

•   Visual Design: engineering of overall brand look & feel which
    includes logo design, color spectrum and style
•   Emotional Design: curating of brand identity, language and values
    that influences how your audience perceives your brand
•   Brand Protocols: production of brand protocols such as brand
    guide, styling of email signatures to keep the brand identity
    homogeneous

Timeline: Week 5 – Week 10

Production of digital assets based on brand stratagem that can be used
            on ecommerce website as well as social media campaigns

  •   Video/Image Production: production of brand video and images,
                  designed to connect with your audience emotionally

                                               Example of Our Work

                                         Timeline: Week 5 – Week 15

Develop a one-stop ecommerce solution based on brand stratagem

•   Responsive/Mobile Friendly Design: allows website to display
    correctly across all resolutions and devices such as mobile and
    tablet devices
•   Website Speed Optimization: allows fast loading pages that
    reduce bounce rates
•   SEO Friendly: allows website to be searched by Google crawl bots
•   Future-Proof Design: allows flexibility of app development after
    development and additional functionalities if needed
•   Additional of Product pages & Blog Posts: allows marketing
    team to add blog posts or additional products easily
•   Product Inventory: unlimited number of product pages
•   Social Media Login: allows users to login via Facebook/Google
    Accounts
•   Facebook Pixel Tracking: allows highly convertible Facebook ads
    for retargeting and lookalike audiences
•   Custom Ecommerce Conversion Tracking: allows ecommerce
    tracking based on unique links such as links from Google Ads or
    social media ad campaigns
•   Automated Reports: generates real-time analytical reports that
    allows marketing team to search and filter data

•   Reward Points System: allows user to accumulate rewards points
    after every purchase for next purchase offset
•   Customer Reviews: allows user to submit reviews for purchased
    products
•   Invoice: generates invoice to user after every purchase
•   Payment gateway: accepts payment through major credit cards
    (Stripe), PayNow and bank transfer
•   Email Marketing Integration: allows collection of email address for
    remarketing purposes
•   Monthly VPS hosting services: fast virtual private hosting servers
    that reduce server loading time
•   Monthly Cloudflare services: protects against threats such as
    SQL injection and identity theft, improves site performance and
    speeds up loading times by using their multiple data centers that
    are located around the world
•   SSL (Secure Sockets Layer): Protect critical applications from the
    threat of attacks hiding in encrypted traffic
•   Setup of Google Gsuite Services: Custom domain email address
    for internal team, Google Drive, Calendar etc
•   Lifetime Complimentary WP Rocket Updates - worth usd45
    yearly
•   Lifetime Complimentary Theme Updates – worth usd246 yearly
•   3 Rounds of Website Revisions

Timeline: Week 5 – Week 15

Total Proposed Cost in Singapore Dollars (Brand Stratagem,
Creatives Production & Ecommerce Development): 55,000

1.Parties
This proposal is created by Reed Tan Digital (“Agency”) specifically for
(“Client”). The services outlined in this document are for the fulfilment
of Client only.
2.
2. Guarantee
The Agency guarantees that all services indicated herein will be
provided in the most professional and efficient manner.

3.Payment
The Agency will be requiring the Client to pay a 50% down payment
upon acceptance of this proposal, with the remaining balance to be
paid after the fulfillment of each project.

4.Confidentiality
The Agency and the Client agree that all information used in the
performance of the project is confidential, disclosing any such
information without prior written knowledge of either party is strictly
prohibited.

Reed Tan Digital has a strong understanding of the user experience
and it was easy working with them as they were willing to take my brief
and translated it into a product that was above my expectations.

Celeste Chong, The Inside Job

Reed Tan Digital is professional and makes working with them a joy.
Reed is clear with his direction and communicates effectively with our
team. We would definitely work with him again! Definitely share his
services with our network.

Crystal Koh, Chanceupon

                                                      Reed Tan Digital
                                   6 Raffles Boulevard, Marina Square,
                                            #03-308, Singapore 039594
                                                      UEN: 53399838K

                                             marketing@reedtan.com
                                                      +65 9367 5264