Mechanical Alliance Co-op LLC - Leaders in America's Automotive Repair
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1
Mechanical Alliance
Co-op LLC
Leaders in America’s Automotive
Repair
My Certified Mechanic™ 2
With 40 plus years in the automotive arena the
founders of My Certified Mechanic LLC (MCM)
recognize the pains of the automotive repair
mechanic and are providing the solution in
The automotive industry for decades stopping the mass departure of mechanics that
has placed 100% of its business are currently leaving the automotive industry.
focus on the auto repair shop owner
unrealizing the pain created of
disgruntle mechanics.
3
Our Our
Vision Mission
Becoming, the major working system
alternative that mechanics prefer instead of
the relic dealership/independent repair
method of operation.
Bringing an alternative style to dealership and
independent repair.
4
Business Objectives
● Rapidly gain recognition as an alternative to the more common auto
dealership/independent repair method of employment.
● Attain a sufficiently high level of profit and ensure that MCM will rise to a high rank
amidst companies in their line of business for the nation.
● 30 MCM locations and 500 Mobile mechanics.
5
Marketing Objectives
● Acquiring certified mechanics.
● Position as the industry leader.
● Increase MCM’s awareness and brand name recognition.
● Sway clients from competitors to MCM through impeccable
service.
● Blend in customer base from mechanics with new customers.
● Partner with relevant businesses and companies who seek to
invest when the company begins to expand.
6 Auto Industry
7 The Auto-Mechanic Industry Analysis in the U.S. The global car repair market was estimated to be worth USD 691.7 billion at the end of 2020. The market is expected to grow at a CAGR of 7% from 2021 and reach $828.6 billion in 2023. Approximately, 175,000 businesses in the United States are titled as mechanical-automotive repair shops, with more than two-thirds of them being small, family-owned businesses. Employing almost 800,000 mechanics.
8 Industry Insights The market is primarily driven by replacing components: • Tires • Batteries • Brakes • Filters • Electronic Components • Turbochargers • Others
9 How U.S. Consumers are Changing Finding a certified mechanic at the right time is the major issues for consumers. Customers prefer certified mechanics who can be trusted and provide quality work.
10 Why Us?
11
Business Culture
Average dealership and independent repair shops
struggle finding qualified mechanics to work for them.
The MCM concept captures top certified mechanics
who make the proper amount of money required to
continue in the automotive profession.
Our mechanics are empowered to become over
100% productive every day. The typical repair shop
mechanic averages 55-65% efficiency, MCM
efficiencies are a proven 107-112%.12 MCM plans, to develop a MCM Credit Card which gives customers access to special discounts and eligibility for promotions subscribing to the business.
13 Target Audience Mechanics: • New and experienced certified mechanics seeking an alternative to the regular dealership/independent repair shop method of business operation. Mechanics looking for avenues to get more training, expand their knowledge and become a business owner. Consumers: • That are tired of dirty repair shops with service writers that sell unneeded repairs.
14
Goal 30 stores with 500 mobile mechanics in the next 5 years.
First locations established in Washington County, Utah,
Mobile locations in:
• Troutville VA
• El Paso TX
• Indianapolis, IN
• Warner Robins, GA The company is expected to
• St Cloud, MN
Per store
generate locationoveris
conservatively
expected to generate
$650,000 in revenue the first year
per store location, with even
conservatively
better prospects for subsequent
$1,261,558
years increasingin revenue
to 2.25 million.
first year. With a net of
$339,104 year one.MCM’s Marketing Strategy 15
• Word of Mouth—utilizing friends, family and other established
relationships to promote awareness about MCM
• Social Media and Social Media Giveaways
• Certified mechanics customers
• Community improvement programs
• Involvement in local events, (i.e., family programs, cars shows, etc)
• Online reviews
• Contact prospective fleets and clients
• SEO based content both on Website and Social Media Platforms
• Creative and engaging content on social media platforms
• Out of the box promotional scripts and ad copiesKey to Success
16
Competitive Attention to Secure
Innovative End-to-End
Pricing Details Environment
Team Focus
MCM team will spend Proper quality control
Technically-sound team The only alternative to quality time to processes that ensure
emanating from various Team works closely with
the dealership. Services understand and design adherence to stringent
niches of the auto-repair one another. Able to turn
with flexible pricing, quality packages and security and privacy
industry with a passion for on a dime.
affordable and yet training for mechanics. policies.
detailed and quality attractive to cconsumers. Attention is given to
service. every detail.17
THE TEAM
Marvin Ray David Swensen Andre Lambert
Marvin Ray 40 plus years: David Swensen 35 plus year: Andre Lambert 14 years:
• Has owned 5 auto repair shops, one was • At 14 rebuilt his first engine • ASE L1 Master Technician.
an automotive diagnostic repair center • Worked for 76 station • Automotive and industrial equipment
• Tech Rep for Snap-on Tools • Managed shops for large chain maintenance and repair.
• CEO National Automotive Diagnostic • Mechanical Engineer • Heavy bolting and torque specialist
Institute of Training • Has traveled the world on-site for • Hydraulic and pneumatic pressure
• National training manager for Big Tires oil refineries testing of oilfield equipment and
and then Grease Monkey Intl • Crewed on SCCA DOT-regulated pipelines, and
• Trained thousands of mechanics and • NHRA inspector Hydrogen Sulfide testing.
their owners across America on • Working towards ASE World Class
everything from business to technical certification.
training • Owner of Gravity Automotive
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