MIDDLESEX COUNTY Economic Development Department Update June 25, 2019
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June 25, 2019 Page 1 of 18 A 1 - CW
MIDDLESEX COUNTY
Economic Development Department
Update
June 25, 2019
Cara A. Finn, BBA, M.Ad.Ed.
Director of Economic Development
June 25, 2019 Page 2 of 18 A 1 - CW
NEW 2019 MIDDLESEX INVESTOR’S GUIDE
(COMMUNITY PROFILE)
• We have updated our online
demographic information and
have just produced an updated
2019 Investor’s Guide “Community
Profile” publication.
• Printed copies of the Profile will be
forwarded to you as soon as they
are available. Please discard all of
the previous year’s guides.
June 25, 2019 Page 3 of 18 A 1 - CW
RESIDENT LIFE SURVEY
• Thank you for your assistance in gathering input
for the Resident Life Survey completed at the
end of 2018.
• Students in the Psychology department at
Western University compiled a report of the
County wide findings which you can now find
posted on our website under “Media Centre/
2018 Resident Life Survey Report”.
• Raw data per municipal response to the survey
is available to each municipality. For access to
this electronic data, please contact Cara
June 25, 2019 Page 4 of 18 A 1 - CW
WORKFORCE STRATEGY
• The “Middlesex Matters” Youth Forum • An Employer Roundtable was hosted
took place in February. in March. A summary report on the
• 120 Grade 10 students from Middlesex session findings has been reviewed by
County schools participated. the partnership committee. Copies
are available by contacting Cara.
• The Middlesex: The Place We Call
Home Resident/Workforce Attraction • The www.workinmiddlesex.ca website
project is complete. is promoted through job fairs and
• 6 interviews with County online. Please continue to refer
“Newcomers” were filmed and a residents and employers to the site for
compilation video and online flipbook postings of local jobs throughout the
publication have been produced. This County. Postcards and posters are
project will launch by Fall 2019 and all available for your use in promoting the
municipalities will be invited. site.
June 25, 2019 Page 5 of 18 A 1 - CW
MIDDLESEX COUNTY BUSINESS
SECTOR ANALYSIS
• A team of students from the Project Management
graduate program at Western University, worked with GIS
Planning and Economic Development Departments this
spring to preform a sector analysis of all of the businesses
currently listed in the County’s business directory.
• Businesses were plotted on a new mapping system which
categorized them by NAIC and a written analysis report
was produced which is now available to all municipalities.
Please let Cara know if you would like a copy.
TEENY TINY SUMMIT
June 25, 2019 Page 6 of 18 A 1 - CW
Middesex County’s Department of Economic Development teamed
up with OMAFRA to host the Teeny Tiny Summit on April 10th at Purple
Hill Country Music Hall
120 people attended for a day full of best practice
sharing and networking among small municipalities
Thanks to all of our sponsors, speakers and attendees
for making the day so inspiring
June 25, 2019 Page 7 of 18 A 1 - CW
VIDEO PROMOTIONS
• The 2018 Middlesex business profile videos
continue to be promoted through a series of
Facebook social media campaigns
• The RFQ for the 2019 videos closed on June 7th and
filming will take place in late July - mid August
• If you have a particular business that you would
like to be considered for a profile in this year’s
series, please let us know immediately
June 25, 2019 Page 8 of 18 A 1 - CW
ADVERTISING
Look for Visit Middlesex featured in the following:
Komoka Wellness Centre Ice Rink
Daytripping Magazine
Ontario Summer Fun Guide
Lucan Community Guide
Cineplex Theatres
Thames Talbot Land Trust Trail Guide
June 25, 2019 Page 9 of 18 A 1 - CW
CONFERENCES/ TRADE SHOWS
• Ohio Motorcycle Show - Ohio - • Sewing the Seeds Job Fair - May
January
• EDCO - Toronto - January
• Agri-Net - February
• SWOTC Conference - London -
March
• London and Area Job Fair - April
June 25, 2019 Page 10 of 18 A 1 - CW
SPRING AGRI-BUSINESS TOUR
• The Agri-business tour took place on June
5, 2019 and included stops at:
• Kustermans Berry Farm
• Weed MD
• Great Canadian Ginseng
• BJ’s Country Market
• Sincere thanks go out to all of our
partners and sponsors in making the
day a great success.June 25, 2019
SITE SELECTION AND INVESTMENT
Page 11 of 18 A 1 - CW
CONSULTATIONS
• Site selection services for brokers and • Congratulations to the Township of
investors Adelaide Metcalfe regarding the
securing of Dashwood Industries
• Consultation with developers on
existing lands and new project
potential
• Consultation with land owners
regarding investment attraction
• Meetings with municipal staff,
Planning and Engineering to ensure
proper “fit”TRAVEL BLOGGERS June 25, 2019 Page 12 of 18 A 1 - CW
PROMOTION OF LOCAL FESTIVALS AND EVENTS June 25, 2019 Page 13 of 18 A 1 - CW
June 25, 2019 Page 14 of 18 A 1 - CW
TARGETED INVESTMENT ATTRACTION
• Natural Products Expo
• Discussions with Food Cluster
in South American regarding
sharing of best practices and
trade alliances
• Currently reviewing
proposals for targeted
marketing strategies for site
selectors/FDIWELCOME TO MIDDLESEX
June 25, 2019 Page 15 of 18 A 1 - CW
PROGRAM
• Our Welcome to Middlesex Program has been
met with very positive responses from
businesses.
• The welcome package includes a detailed
letter from the Director of Economic
Development, Invest in Middlesex promotional
items, Community Profile booklet and more.
• Please continue to inform the County by way of
a quick email to info@investinmiddlesex.ca
whenever a new business moves into your
community so that we can send them a
package.June 25, 2019 Page 16 of 18 A 1 - CW
NEW CERTIFIED SITE
• Congratulations to Southwest
Middlesex on the completion of the
requirements to have the Glencoe
Industrial Site certified as
“Investment-Ready” by the Ministry
of Economic Development, Job
Creation & Trade
• Any Middlesex-based site that
meets the obligations of the Phase
2 Certification Program can now
apply to the Province and County
for shared costs in marketing their
locationJune 25, 2019 Page 17 of 18 A 1 - CW
NEW FUNDING PROPOSAL
• An application has been submitted to the Canadian Experiences Fund in
order to assist the County in carrying out the following Tourism
Development projects in 2019-2020:
• The development of a Farm-to-Table Culinary Guide
• A Tourism Symposium designed to expose Middlesex
County tourism providers to best practices and facilitate
collaborative offerings
• An experiential learning program for Middlesex County
tourism providers complete with training on potential
market expansion and season extension, inclusiveness, etc.June 25, 2019 Page 18 of 18 A 1 - CW
A SAMPLING OF OUR SUMMER PLANS
• Please welcome to the department, Summer Intern
Chantal Quagliara
• Facebook Live videos
• Look for us at Lucan Baconfest
• Watch for us out in the community
collecting photos
• Tourism research project with SWOTC
• Feature articles including Ontario’s
best in Business View MagazineYou can also read
