AVIATION PORTAL MOTOR PRESSE STUTTGART - PRESENTATION 2020 - Vermarktung
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AVIATION PORTAL
MOTOR PRESSE STUTTGART
PRESENTATION 2020
Aviation Portal Motor Presse Stuttgart
Aviation Portal Motor Presse Stuttgart
The aviation portal, a combination of the special interest sites flugrevue.de,
aerokurier.de, aero.de and klassiker-der-luftfahrt.de, reaches a very specific, high-
quality target audience.
The users of the portal are predominantly active in aviation, whether professionally or
privately. These users are mainly male, highly educated and obtain a high household
income.
▪ flugrevue.de
Digital Reach: ▪ aerokurier.de
6,741,914 Page Impressions* ▪ klassiker-der-luftfahrt.de
▪ aero.de
3,032,465 Visits*
▪ paxex.de
766,000 Unique User**
Desktop MPS aviation portal:
188,000 Unique User**
Mobile:
584,000 Unique User**
Source: *IVW September 2020, **AGOF digital facts September 2020
// 2
A premium target group
80% 32%
UNIVERSITY
MALE DEGREE
49% 50%
INCOME
50 AND ABOVE
3,000 € +
Source: AGOF Digital facts December 2019
+
// 3
The target group in detail
Men 80%
gender Women 20%
20 - 29 years of age 12%
30 - 39 years of age 16%
age 40 - 49 years of age 20%
50+ years of age 49%
No general education 1%
Lower Secondary Education 19%
Seconday School 31%
education
A level 18%
University degree 32%
Apprenticeship, schooling 7%
profession Employed 70%
Up to 1,000 EUR 5%
household 1,000 - under 2,000 EUR 19%
Net income 2,000 - under 3,000 EUR 26%
3,000 EUR and more 50%
Source: AGOF Digital facts December 2019
// 4
For professionals, experts and fans
flugrevue.de
flugrevue.de is the specialist portal for aerospace employees and everyone
interested in this field.
Major topics include current issues of civil aviation, space flight, military aviation and
technics.
More trademarks of flugrevue.de include show reports from the most important
global aerospace trade shows, comprehensive surveys on manufacturers, aircraft
and their technology, an active photo community as well as extensive information on
careers in aerospace together with an appointments section.
Channels Banner
Home Page • flugrevue rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements (300 x 150 Pixel)
•Home Page • Civil Aviation • Military Aviation • Technics • Space Flight
// 5
For pilots by pilots
aerokurier.de
aerokurier.de is the specialist portal for international civil aviation with major
emphasis on general and business aviation, engine powered flight, air sport and
aeromechanics.
The broad range of topics includes current news from the community, exclusive show
reports from national and international trade shows, relevant practical advice on
flying, as well as technical data of all popular aircraft and a vastly used aircraft
market.
Channels Banner
Home Page • aerokurier rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements(300 x 150 Pixel)
Home Page ● General Aviation ● Business Aviation ● Air sports ● Job/Training
// 6
Internet service for aviation news
aero.de
aero.de is the leading website for aviation news targeting aerospace employees and
everyone interested in this field. Major topics and unique features of aero.de are its
funded business news about the European and international aviation sector.
The news coverage deals with the following topics: the airline- and airport branch,
aviation industry as well as show reports from most important aerospace trade shows
worldwide.aero.de aims at aviation professionals as well as readers generally
interested in the industry, who can draw on not only the offerings but as well on the
broad knowledge of the community.
Channels Banner
Home Page ● aero Rotation ● Motor Presse Stuttgart Aviation Rotation
Channels Fixed Placements (300 x 150 Pixel)
Home Page ● News ● Background ● Travel
// 7
Our website about Passenger Experience
paxex.de
There is hardly any topic within the aviation sector which is discussed as much as
passenger experience at the moment. Only airports and airlines which manage to
steadily improve all touch points of the travel experience are able to survive in the
highly competitive environment. In regards of customer retention passenger
experience is of higher importance than bonus programs.
The new website PaxEx.de deals with the hot topic passenger experience. Therefore
PaxEx.de is the ideal advertising platform for all those who want to reach frequent
fliers, business travelers and decision makers within the aviation industry.
The digital era revolutionizes the way we fly, how airlines communicate with their
customers and how passengers co-determine their flight experience. This is
passenger experience.
Channels Banner
paxex Rotation ● Motor Presse Stuttgart Aviation Rotation
// 8
Mobile offerings
Aviation Portal
The content of flugrevue.de, aerokurier.de, klassiker-der-luftfahrt.de and aero.de is
now optimized perfectly for use on mobile devices.
All contents are perfectly adapted for use on mobile devices.
Mobile Ads Ad size in pixels CPM in Euro
Mobile Banner 6:1 320x50 50
Mobile Banner 4:1 320x75 50
Mobile Banner 2:1 320x150 50
Mobile Medium Rectangle 300x250 75
Mobile Reach:
4,469,862 Pages Impressions*
2,189,907 Visits*
584,000 Unique User**
Source: *IVW September 2020, **AGOF digital facts September 2020
// 9
Campaign examples
Medium Rectangle Sky Scraper Super Banner Billboard Ad
// 10Campaign examples
Mobile Banner 2:1 Mobile Medium Rectangle Mobile Banner 4:1 Promotion Box
// 11Professionals and specialists in aviation are in greater demand than ever before!
Job advertisements online and mobile
Contact:
Guido Zähler
gzaehler@
motorpresse.de
+49 0711 182-2815
Get in touch with your new employee where he/she is looking for your vacancy: with a job advertisement on one of our aviation websites or ask for a combined offer
on all three websites. Your ad will be published online immediately and will ne available for at least 30 days incl. Three days top listing on the start page.
Price: from € 399.00 per ad /website
All prices in Euro plus VAT.
// 12Digital advertising form
Social Media
More than 109,000 fans follow FLUG
REVEUE AEROKURIER, KDL and AERO.de
on Facebook.
We create very individual posts and stories for
customers on Facebook.
In the text the customer is tagged as a partner
(@customer). If desired, a further defined
customer hashtag can be added to the
Story will be recorded. Facebook posts link to
the customer website.
// 14Ad sizes and Rates
DISPLAY ADS FORMAT IN PIXELS TKP IN EURO TARGETING CRITERIA
Ad Bundle 728x90 + 160x600 + 300x250 50 Demographics Age, gender, education, net household
Billboard 1100x250 120 Geography Countries, regions, cities,post code areas
Fireplace 160x600 + 1140x90 + 160x600 120 Technology Browser, operating system etc.
Halfpage Ad 300x600 75
Key Values Automotive, community, dating, etc.
Medium Rectangle 300x250 50
Surcharges per criteria +15%
Sitebar 300x600 (dynamisch frei skalierbar) 120
Skyscraper 160x600 75
Superbanner 728x90 50
Wallpaper 1140x90 + 160x600 120
MOBILE ADS FORMAT IN PIXELS TKP IN EURO
Mobile Ad 6:1/4:1/2:1 320x50 / 320x75 50
Mobile Medium Rectangle 300x250 75
MULTISCREEN ADS FORMAT IN PIXELS TKP IN EURO
Ad Bundle + Mobile Medium Rectangle 728x90 + 160x600 + 300x250 70
Billboard + Mobile Ad 2:1 1100x250 + 320x150 115
Halfpage Ad Multiscreen 300x600 70
Medium Rectangle Multiscreen 300x250 70
All prices in Euro plus tax
Advertising formats and prices: As of September 2020, subject to format and price changes in 2021.
Further advertising formats and prices can be found here: www.mps-vermarktung.de
// 15Contact
Contact
MOTOR PRESSE STUTTGART FRANCE
GmbH & Co. KG DEF & COMMUNICATION
Leuschnerstr. 1 Phone +33 1 47307180
70174 Stuttgart Fax +33 1 47300189
Deutschland Fabio Lancelotti
www.motorpresse.de Emmanuel Archambeaud
www.mps-vermarktung.de earchambeaud@defcommunication.com
SALES DIRECTOR AEROSPACE ITALY
DIVISION ROSY POMMERSCHEIN
Guido Zähler Phone +39 06 8554126
Telefon +49 (0)711 182-2815 Fax +39 06 8554094
gzaehler@motorpresse.de pommerschein@tin.it
UNIT SALES DIRECTOR DIGITAL
Nicole Tilly
Telefon +49 (0)711 182-2056
ntilly@motorpresse.de
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