Media Kit 2019 Business Insider - Media Impact
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Media Kit 2019 Business Insider
Concept
Young entrepreneurs and decision-makers
Concept
Business Insider is Germany's most modern news page on
topics such as business, careers, tech, digital culture and
science and reaches over 3.451) million users. This new type of
economic journalism offers a competent and unconventional
view of the world of business and financial markets.
Target group 2)
▪ 2.83 million UU are financially strong and spend more
money for quality
▪ 1.21 million UU are open to technical products which are
used as status symbols
▪ 1.41 million UU are investors and are very interested in
financial investments
▪ 0.21 million UU are wealthy / net income of € 5,000
and more
Sources: 1 AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month Dezember 2018
2
Concept
Product and User DNA
DNA
Business Insider is aimed at young, global-minded and
technology-savvy readers who, as future leaders, will shape the
economy and society.
Business insider users are curious and interested in
innovations, new knowledge and experiences.
Business Insider addresses the need of the younger generation
to lead a balanced work life as well as a balanced leisure life.
We offer our readers stories and tips for better personal
development in working life and leisure.
Business Insider also explains complex relationships clearly
and understandably for an active generation
3
Target group
Social Media / Digital Facts
Target group
41% are between 20 and 39 years
60% male / 40% female
44% HNI of over €3,000
Young professionals, young entrepreneurs, decision-makers
3.45 million Unique user1)
7.58 million Visits2)
16.62 million Page impressions2)
309,632 Facebook Fans3)
6,073 Twitter Follower3)
Sources: 1 AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month Dezember 2018 / 2 IVW Dezember 2018 / 3 Facebook/Twitter Dezember 2018
4
Market & Competition
Business Insider Germany has established itself very well
6,00
5.04
5,00
4,00 3.45
2.74
3,00
1.99
2,00
1,00
0,00
Handelsblatt Business Insider manager magazin online WirtschaftsWoche
Source: AGOF daily digital facts; basis: digital WNK 16+ years (59.14 million), single month Dezember 2018
5
Branding
Business Curtain Dropper
▪ High attention by the “Curtain
effect“
▪ The billboard can be used as
a reminder area
▪ A useful mobile extension is
an interstitial
▪ The “Business Curtain
Dropper” can be booked as a
fixed placement per day or
based on CPM at a channel
or ROS
6
Your Brand Story
Native staging of your messages for an optimal image build-up in an innovative environment
▪ The topic of your brand story is worked out
together with you and is prepared for the
target group
▪ Traffic to the article page via an extensive
teaser package (e.g. Top News Teaser &
Latest News Teaser on the Home) and
Newsfeed
▪ Multiscreen: The article page available for
desktop and mobile
Garanteed Views Running Time Price
2,500 4 weeks € 10,0001
1 plus € 2,500 creative costs, not discountable
7
Brand Story
Procedure
1 DESKTOP 2 MOBILE 3 SOCIAL
Brand Story Teaser
Business Insider Mobile Brand Story Picture/Text- Tweets at the Business Insider
Home / Top-News Teaser at Home of the Business Twitter Channel
Insider Mobil App
Brand Story Teaser
Business Insider
Home / Latest News
Mobile Brand Story Picture/Text-
Brand Story Teaser Posts at the Business Insider
Teaser at Home of the Business
Business Insider Facebook Fanpage Channel
Insider Mobil Website
Home / News-Boy „Interests“
2,500 Views at the native landing page guaranteed = € 10,000
8
Advertorial
Use our reach for your message
▪ Advertorials are produced in close co-
operation with the editorial team of
Business Insider Deutschland
▪ Traffic supply via CMS surfaces in the
direct editorial environment
▪ Integration of wallpaper, brand or product
logos possible on the advertorial page
▪ Multiscreen: the article page is stationary
as well as mobile available and is
optimally represented in the respective
format
Garanteed Views Running Time Price
7,500 8 weeks € 25,0001
1 plus € 2,500 creative costs, not discountable
9
Spotlight
Specialintegration
BRAND SPOTLIGHT PRODUCT SPOTLIGHT
Chronicle of the Announces describes
company, achievements new or existing products
and how it will deal with
it in the future
PARTNER SPOTLIGHT
7 QUESTS SPOTLIGHT
Real-world stories show
how the company helped CEOs und founders
a partner to master a answer seven questions
challenge about career
*prices on request
10Spotlight
Specialintegration
1x SPOTLIGHT 2x SPOTLIGHT
Guaranteed Views: 2,500 Guaranteed Views : 5,000
Duration 3 Weeks Duration 6 Weeks
Gross Price: € 10,000 Gross Price: € 18,000
additional € 2,500 Creative Costs additional € 3,000 Creative Costs
3x SPOTLIGHT 4x SPOTLIGHT
Guaranteed Views : 7,500 Guaranteed Views : 10,000
Duration 9 Weeks Duration 12 Weeks
Gross Price: € 26,000 Gross Price: € 34,000
additional € 4,000 Creative Costs additional € 5,000 Creative Costs
11Business Insider Germany
Sponsored Posts Facebook + Instagram Extension
XY
▪ Embed your campaign in the newsfeed of
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erat, sed diam voluptua.
XY
businessinsider.de as a sender
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▪ An additional targeting allows a direct
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address of the target group approach
Gewinnspiel beyond the 300,000 fans of
10 Tipps, die Sie beim Aktienkauf beachten sollten
businessinsider.de
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▪ Activate the users via competitions,
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VON BUSINESSINSIDER.DE
discounts or call-to-actions
Gewinnspiel mit Business Insider
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tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At
▪ The larger the added value for the users,
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VON BUSINESSINSIDER.DE
the higher the interactivity and the greater
the virality
▪ Extend your campaign to Instagram to
Package Component Garanteed AIs
Price (Targeting Price (Targeting reach even more digital users
Catgegory I oder II) Category III)
Facebook 4 sponsored
200,000 € 8,000 € 9,000
Sponsored Posts Posts
12Business Insider Germany
Best Cases
Alfa Romeo Hilfiger Vodafone
SAP
Mercedes Samsung
13Contact
Sales
Marc Diele Daniel Maubach
Region Nord / Hamburg (Nielsen I) Region Süd (Nielsen IV)
Tel: (040) 347 26136 Tel: (089) 211 034 88
marc.diele@axelspringer.de Fax: (089) 211 034 30
daniel.maubach@axelspringer.de
Sven Heintges
Region West (Nielsen II) Daniel Papra
Tel: (0211) 1592-68 34 Region Ost (Nielsen V - VII)
Fax: (0211) 1592-68 36 Tel: (030) 2591 79-021
sven.heintges@axelspringer.de Fax: (030) 2591 79-195
daniel.papra@axelspringer.de
Philipp Matschoss
Region Mitte (Nielsen IIIa) Benedikt Faerber
Tel: (069) 9623 85-32 International Sales
Fax: (069) 9623 85-34 Tel: (030) 2591-72569
philipp.matschoss@axelspringer.de Fax: (030) 2591-32569
benedikt.faerber@axelspringer.de
Daniel Seiler
Region Süd-West (Nielsen IIIb)
Tel: (0711) 3199 127
Fax: (0711) 3199 130
daniel.seiler@axelspringer.de
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