MEDIA KIT 2020 - Advance Your Career. Advance Psychology.
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Advance Your Career. Advance Psychology. MEDIA KIT 2020
CAREER CENTRAL
Recruit Today's Top
Psychologists
APA psycCareers is the premier resource for job seekers in the
mental health industry, offering the highest quality psychology
jobs in the nation. Building a comprehensive recruitment plan and
generating job exposure has never been easier.
REACH
1M +
Page Views/Year
2,400
Active Job Seekers
+
11
REACH
❚ Member
Snapshot
We have 118,000+
members* from all areas of
the psychology landscape.
They are practitioners,
scientists, researchers,
educators, consultants,
and students.
* as of December 31, 2018
2
GENDER
60%
FEMALE
35MALE
%
AGE: MEDIAN AGE OF 53 CAREER AND EDUCATION*
20% 32% 42% 47% 23%
MILLENNIAL ADULTS ADULTS 35-54 ADULTS 55+ PHD OR PSYD EARLY CAREER
* data currently being updated
3
REACH
❚ Job Seeker
Benefits
APA psycCareers is not only the
best source of psychology jobs in
the nation, it also offers a wealth of
APA resources to help psychologists
further their careers.
IT’S A POWER TOOL:
I CAREER GUIDES
I NETWORKING TIPS
I APA PSYCCAREERS LIVE PRESENTATIONS
I CAREER COACHING
4
❚ Employer I QUICK AND EASY ACCOUNT REGISTRATION,
Benefits MANAGEMENT AND JOB POSTING
I UNLIMITED ACCESS TO THOUSANDS OF
Employers can quickly EXCEPTIONALLY QUALIFIED PSYCHOLOGY JOB
SEEKERS AND RESUMES
connect with thousands
of highly engaged I DETAILED COMPANY PROFILE AND LOGO
UPLOAD CAPABILITIES
psychologists through
same day job postings on
www.psycCareers.com.
5
Contents
MULTI-CHANNEL APPROACH PAGE 7
JOB BOARD POSTING PAGES 8-9
ONLINE ONLY PACKAGES PAGES 8-10
PRINT ADS PAGES 10-11
EVENTS PAGE 12
AD RATES & SPECIFICATIONS PAGES 13-17
6 7
MULTI-
CHANNEL
APPROACH
❚ The Best Way to Reach Job Seekers
Place your job advertisements where highly qualified psychologists
search for open positions—APA psycCareers.
EXPOSURE. OPPORTUNITY.
I JOB BOARD
I APA MEMBER EMAIL
I PUBLICATIONS
I BANNER ADVERTISING
I IN PERSON EVENT
7
JOB BOARD
POSTING
❚ Job Posting Made Easy
When you click on Post a Job at www.psyccareers.com,
choose the package that meets your needs the best.
Options include single postings online with or without
print as well as bulk bundles of multiple listings.
(See page 14).
8TALENT FEATURED SOCIAL
Your job will receive
Job rotates in premier Your job will be hand-posted
performance based (pay-per-
position on the job board and to the APA psycCareers
click) distribution on other
apa.org homepages as well Twitter feed and the APA
sites including Jobs2Careers,
as the top of the search LinkedIn page on a weekly
ZipRecruiter, and Juju.
results. basis (up to 4 times).
DIVERSTIY VETERANS
❚ Posting Attract qualified candidates Reach your next great
Add-Ons while increasing the diversity
in your organization.
employee and show your
support for members of
Boost your visibility and our military and armed
target the people you want forces.
with these additional options.
9PRINT ADS
❚ Monitor on
Psychology
Build your brand and recruit the
best psychologists in the industry by The October
advertising in Monitor on Psychology, issue positions
APA’s print magazine. Monitor on academic jobs
Psychology is published 8 times a year, alongside Jobs
and is received by more than 76,000 in Academia
APA member psychologists, nonmember editorial content
clinicians, and institutions.
The special July/August Convention
issue receives a bonus distribution at
the APA Annual Convention and APA
psycCareers LIVE Job Fair.
10❚ Recruitment Ads
All print ads include an online posting
on www.psycCareers.com.
DISPLAY AD
I THE MOST EXPOSURE FOR YOUR RECRUITMENT ADVERTISING
I BOXED AD WITH A LOGO
I FREQUENCY AND AGENCY DISCOUNTS (SEE PAGE 16)
LINE AD
I MOST COST-EFFECTIVE WAY TO RECRUIT PERSONNEL
I NO FREQUENCY AND AGENCY DISCOUNTS
11EVENTS
BUILD CONNECTIONS:
❚ APA psycCareers I APA SOLUTIONS CENTER: 8,900 VISITORS*
LIVE Job Fair I RECRUIT PSYCHOLOGISTS IN-PERSON
Connect with 12,000+ attendees at APA I APA 2020 SPONSORSHIPS
2020 with a space in the APA psycCareers
LIVE Job Fair. This is the only APA I APA 2020 MOBILE APP
Convention activity dedicated entirely to I APA 2020 PROGRAM
job recruitment—all in a centralized location
in the Solutions Center. I APA 2020 PROGRAM SUPPLEMENT
I ONSITE DIGITAL SIGNAGE
* APA Exhibit Hall RFID Analytics, 2018 APA Convention,
Administered by Alliance Tech
12Ad Rates
and Specs
ONLINE ONLY PACKAGES
PRINT OPTIONS
APA PSYCCAREERS LIVE JOB FAIR
13AD RATES
& SPECS
❚ Online Only Packages
WWW.PSYCCAREERS.COM
BASIC $499 FEATURED $699 PREMIUM $949 ULTIMATE $1,499
Online exposure for your Highlighted job, stays at Add your job to an email to Multi-channel exposure to
open position(s) the top of search results APA members APA members and online
job seekers
ONLINE JOB POSTING
30-days job posting ✓ ✓ ✓ ✓
RESUME DATABASE
Unlimited access ✓ ✓ ✓ ✓
FEATURED STATUS
Highlighted job pinned to the top of ✓ ✓ ✓
search results
EMAIL TO APA MEMBERS
Job emailed to more than 80,000 ✓ ✓
psychologists
PRINT AD
Text-only ad in Monitor on Psychology ✓
(up to 250 words)
BANNER AD
300 x 250px ad on PsycCareers.com ✓
APPLICANTS
Based on data pulled by Webscribble 65% more applicants 115% more applicants 132% more applicants
Solutions, Inc., the APA psycCareers than basic than basic than basic
web hosting vendor, July 2019
JOB POSTING PACKAGES
TYPE COST SAVINGS EXPIRATION
$1,195 20% 4 months
3-Post Pack
I Save a minimum of $100 per job post when you purchase a
multiple job posting package.
6-Post Pack $2,245 25% 7 months
12-Post Pack $4,190 30% 12 months
14AD RATES
& SPECS
❚ Print Options
MONITOR ON PSYCHOLOGY 2020 DEADLINES
ISSUE MATERIALS
LINE AD—$250 +$3/word LINE AD PLUS—$685 +$3/word DISPLAY AD—based on size MONTH DEADLINE
Reach engaged candidates Job highlighted online and in Showcase your open
through print and online APA member email. position(s) using logos and JAN/FEB NOV 21
exposure. images.
MAR JAN 20
PRINT
APR/MAY FEB 17
PRINT JOB AD
One time black and white print ad ✓ ✓ ✓ JUN APR 20
BOX AND LOGO JUL/AUG MAY 22
Standout with graphics ✓
SEP JUL 20
ONLINE
OCT AUG 24
ONLINE JOB POSTING
Exposure on PsycCareers.com 30 days 30 days 60 days
NOV/DEC SEP 21
RESUME DATABASE
Unlimited access ✓ ✓ ✓
EMAIL TO APA MEMBERS
Job emailed to more than 80,000 psychologists ✓ ✓
FEATURED STATUS
Highlighted job pinned to the top of search results ✓ ✓
DISPLAY AD SIZES
Full page: $7,560 2/3 page: $5,040 1/2 page: $3,780 1/3 page: $2,520 1/4 page: $1,890 1/6 page: $1,260 1/8 page: $945
Word count: Word count: 601-800 Word count: 401-600 Word count: 301-400 Word count: 201-300 Word count: 101-200 Word count: up to 100
801-1,000 Horizontal: 6.87″ X 4.5″ Horizontal: 6.87″ X 4.5″ Horizontal: 5.12″ X 4″ Horizontal: 3.37″ X 4.5″ Horizontal: 3.37″ X 3″ 1.62″ X 4.5″
6.87″ X 9″ Vertical: 5.12″ X 8″ Vertical: 3.37″ X 9″ Vertical: 3.37″ X 6″ Vertical: 1.62″ X 9″ Vertical: 1.62″ X 6″
15AD RATES
& SPECS
❚ APA psycCareers LIVE Job Fair
REMOTE $1,499 BASIC $2,199 PRIME $4,999 DELUXE $9,999
without booth with booth with booth with booth
RESUME DATABASE
Unlimited access through August 31, 2020 ✓ ✓ ✓ ✓
MOBILE APP
APA Convention mobile app listing ✓ ✓ ✓ ✓
JOB IN MARKETING EMAILS
link link logo logo
Sent to attendees pre-convention
ONLINE JOB POSTINGS
2 2 5 10
On APA psycCareers through August 31, 2020
color premium color premium
PROGRAM GUIDE AD placement or placement or
1/2 page full page
Black and white ad in APA psycCareers LIVE program guide 2-page b/w 2-page b/w
spread spread
CONVENTION REGISTRATIONS
n/a 4 6 8
Complimentary Exhibitor Registrations
BOOTH SPACE
One (1) 10x10’ Job Fair booth ✓ ✓ ✓
EMAIL TO APA MEMBERS
Job emailed to more than 80,000 psychologists ✓ ✓
ONSITE BANNER LOGO
Company logo on onsite APA psycCareers LIVE booth signage ✓ ✓
MAILING LISTS
List of attendees who have pre-registered for convention and the full post-convention list ✓ ✓
(hard addresses only; no email addresses)
SPONSORED RECEPTION
Hour-long catered meet and greet hosted in the Job Fair hub ✓
PARTICIPATING SPONSOR RECOGNITION
Logo on APA 2020 website and on signage throughout Solutions Center ✓
APA PSYCCAREERS BANNER AD
One (1) 30-day 300 x 250 banner ad on www.psycCareers.com ✓
16❚ Contact Us
APA PSYCCAREERS
AMELIA DODSON
Manager, Operations
adodson@apa.org
202-336-5564
NANCY ONYEWU
Manager, Recruitment
Advertising Sales (East Coast)
nonyewu@apa.org
202-336-5866
SHAWN DEADWILER II
Recruitment Ad Sales
Representative
(Midwest/West Coast)
sdeadwiler@apa.org
202-312-6486
DELBAR ZARE
Lead Generation Coordinator
dzare@apa.org
202-336-5567
17750 First St., NE, Washington, DC 20002-4242 Jobads@apa.org | (202)-336-5564 | advertising.apa.org/recruitment
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