Media Kit 2021 - Insurance AUM Journal
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Media Kit 2021
Confidential – for internal use only
Insurance AUM, CAMRADATA:
A Multi-Channel Approach
We specialize in Narrowcasting, focusing our efforts
Demographics
entirely on the global insurance asset management
market.
Digital
Our goal is to be the go-to investment resource for
insurance investors for education, research and
analytics.
Research
We accomplish this with the Insurance AUM Hub,
providing a suite of powerful tools to the insurance
Custom Content
investment community -- all free of charge.
We are the #1 rated source of thought leadership
Events as voted by insurance Chief Investment Officers1
Source: Third-party industry survey of 47 Chief Investment Officers
Demographics
Confidential – for internal use only
Insurance GA Market Demographics
~400 companies control
97% of invested assets
With Narrowcasting, it is the quality, not quantity, of views wins the day.
Source: Insurance AUM Analytics, S&P Global Market Intelligence
Confidential – for internal use only
Geographic Data
Our audience is 80% U.S. with the remaining 20% made up of ~25 countries with meaningful activity
Source: Google Analytics, Google Search Console, 1 YTD as of 12/4/2020
Narrowcasting Defined
Confirmed Emails Mapped to Company Size
> $50 billion 665
$10-$50 billion 258 Total AUM Of Certified Subscribers: $3.8 trillion
$1-$10 billion 294 Active Email Subscribers: 4,214
< $1 billion 871
Total 2,088
285,000
Website Impressions1
Titles with Confirmed Emails
CEO 309
CFO 223 3,900
LinkedIn Followers
CIO 143
Total 675
Source: Google Analytics, Google Search Console, 1 YTD as of 12/4/2020
Digital
Confidential – for internal use only
Content production
Journal
We publish your articles published on our
live site and promote them through
LinkedIn and Email Blasts. All articles are
Articles included in our quarterly print journal.
Virtual Audio
We produce virtual conference and meeting We produce sponsored podcasts with
events with the guest(s) and topic(s) of your CIO Podcasts your guest(s) in our studio.
We professionally edit the audio
choice. We moderate and produce the
event. Multiple panelists and locations are
Roundtables publish it on our live site along with a
supported. We will distribute follow-up transcript. All podcasts are promoted
materials at your request. You will own all through LinkedIn and Email Blasts.
content related to the event.
Digital Video
Custom
Investment Research/Survey Report, Webcasts We produce sponsored webcasts featuring your
Micro-Sites, and Brand Awareness Studies Content guest(s) and topic(s). Event registration produces
lead generation. We moderate and produce the
event including a video recording. We professionally
edit the video publish it on our live site. All webcasts
are promoted through LinkedIn and Email Blasts.
Confidential – for internal use only
Featured Articles
Featured
articles start
here and
“age” off
the page.
MIM’s latest article remains in the Contact information
Featured Articles section and is links to site, email and
linked to this article posting. manager information
page are all live.
Confidential – for internal use only
Quarterly Print Journal
Featured articles
are also included
in our quarterly journal.
Reprints of articles,
with full distribution rights,
are included.Confidential – for internal use only
Podcasts
Podcasts are also transcribed into an We also distribute on all the major podcast
interview article with an embedded player. platforms including
Apple, Spotify, Amazon, and others.
Click here
to listenConfidential – for internal use only
Webcasts Live and On-Demand
Watch the webcast replay hereConfidential – for internal use only Partner’s Page Partners enjoy top billing with a strong endorsement of their commitment to the industry. Partners enjoy discounted pricing and enhanced manager profile pages. We work closely with our Partners to maximize the value of their relationship with us. We understand that your goal is increasing your firm’s insurance AUM.
Confidential – for internal use only
Manager Profile Page
Partners’ Manager
Profile Page includes
this advertising section
Our manager research capabilities are expanding significantly via a joint
venture with CAMRADATA, the leading asset manager data analytics firm in
the U.K./European market.
We will be offering manager evaluation and search tools to insurers
and insurance consultants free of charge.
It will also be free for managers to put their data into the database.
Here is the news story on our website.Research
Confidential – for internal use only CAMRADATA Resource Center
Custom Content
Confidential – for internal use only
Brand Awareness Studies
• A common objective among our clients is understanding brand awareness
with 1) Insurance Investors and 2) Insurance Investment Consultants.
• We can conduct a brand awareness study including one or both groups.
• Based on industry research, insurers respond to asset managers based on:
1. Familiarity and relationship with the firm
2. Perceived expertise in an asset class
3. Knowledge of the insurance industry
• The insurance general account market is a direct-to-investor market unlike
other institutional markets which are more heavily influenced by
consultants. Raising awareness and demonstrating asset class expertise
increases the probability of success significantly.Confidential – for internal use only
Dedicated Company Page
• We will build a bespoke micro-site (held on Insurance AUM
Website) for your firm. It can incorporate the following
content provided by you:
• Thought leadership
• Whitepapers
• Podcasts
• Digital features
• Video features
• Event announcementsConfidential – for internal use only
Insurance Asset Management
Research/Survey Report
• Insurance AUM can conduct an Investment Research/Survey Report
including:
• A survey write-up (including consultation and questions)
• Promotion of your survey (via newsletter, emails and social media)
• Written survey results
• Interview with an executive incorporated into the digital publication
• Publishing, distribution, and promotion of final content (via newsletter,
email and social media).
• The survey/study would be produced under the Insurance AUM
Journal branding.
• In addition to market exposure, you will benefit from having the data
set and be able to craft targeted questions that will match your
specific objectives.Events
Confidential – for internal use only
Insurance CIO Roundtables
Roundtable:
• Sponsorship with 2 other asset managers
• 5 insurance CIOs/insurance investment consultants
• Whitepaper includes write-up of discussion,
2-page editorial & 1-page advert (per manager)
• Digital distribution, social media promoted
• Held on Insurance AUM website and CAMRADATA Live
• Banner advertising opportunities
An example is attached with this proposal.
This would be done under the Insurance AUM Journal brand and
the distribution would be focused on the U.S. market.Reporting
Confidential – for internal use only
Performance Reporting
Provided to our Partners quarterly 06 01
Leads Clicks
Generated by webcasts Indicate the number of
and manager profile times your content has
page views been viewed
01 Clicks
02 Duration 05 02
Segments Duration
03 Ranking By size, type, Amount of time
title, location, spent on your
04
content
Email cohorts
05 Segments
Emails Ranking
06 Leads Sent, delivered,
opened, clicked,
How does your
content rank vs.
CTOR, market other content
04 segmentation on the site
03Rates
Partnership Opportunities
Platinum Partner Premier Partner
With Lead Generation* No Lead Generation With Lead Generation* No Lead Generation
• Publish unlimited content • Publish unlimited content • Publish unlimited content • Publish unlimited content
• One Insurance AUM podcast • One Insurance AUM podcast • One promotion per quarter • One promotion per quarter
• One promotion per month • One promotion per month • Dedicated company page
• Dedicated company page
• Dedicated company page • Dedicated company page • Shown as “Partner Company” on
all content • Shown as “Partner Company” on
• Shown as “Premier Partner” on • Shown as “Premier Partner” on all content
all content all content • Listed just below Platinum
Partners • Listed just below Platinum
• Listed at the top of Partners • Listed at the top of Partners Partners
page with logo page with logo • One article published in the
quarterly IAJ
• Quarterly Journal Section • Quarterly Journal Section • One article published in the
quarterly IAJ
• Monthly report with contact
• Monthly report with contact • Monthly report with views, time details of content viewers and
details of content viewers and on page and total time downloads* • Monthly report with views, time
downloads* on page and total time
$35,000 per year $27,500 per year $25,000 per year $20,000 per year
* Available starting 7/1/21Content Production and Promotion Item Rate (Partner/Non) Podcasts (Your guest/topic, we do the rest) $4,500/$6,500 Live Webcasts w/ Lead Generation and Replay $12,000/$18,000 Recorded Webcasts w/ Lead Generation and Replay $5,500/$9,500 Manager Focus Newsletter (2/yr maximum) $7,500 Individual Article $5,500 CAMRADATA Partnership – Search Activity and $20,000 Manager IQ Reports Branded Industry Survey $35,000 Brand Awareness Survey $25,000 CIO Roundtable $10,0002
Thank you, we appreciate the opportunity to work with you very much.
Stewart Foley, CFA |Managing Partner, Editor-in-Chief Sean Thompson|Managing Director, CAMRADATA
stewart@insuranceaum.com | 847-868-0044 sean.Thompson@camradata.com | +44 20 3327 5605You can also read
