AFRICA'S BIGGEST SHOW FOR THE ENTIRE LEATHER VALUE CHAIN INDUSTRY - 6-9 November 2021
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AFRICA‘S BIGGEST SHOW
FOR THE ENTIRE LEATHER
VALUE CHAIN INDUSTRY
co-located with
6–9 November 2021
Millennium Hall • Addis Ababa, Ethiopia
AFRICA‘S
LEATHER
INDUSTRY
Africa is fast emerging as one of the future
markets for sourcing quality leather and hi-
ALL AFRICAN
des for the booming global leather industry.
Leather and leather products are among the
most widely traded and universally used com-
modities in the world. Already, the total value
of annual trade is estimated at 1.5 times the
LEATHER FAIR
value of the meat trade; more than five times
that of coffee and more than eight times that 2021
of rice.
Formal international trade in leather and leather goods is All-African Leather Fair (AALF) is Africa´s biggest
estimated at over US$ 50 billion a year and the market is and most important international exhibition & conference
far from saturated. In the next decade, the demand for lea dedicated to leather, accessories, components, synthetics
ther raw materials (hides) and finished products may ex and models for footwear, leather goods, automotive and
ceed supply – making the leather industry one of the most furniture. Launched in 2008, it has become the most
lucrative business sectors in the years to come. qualified international exhibition in Africa.
AFRICA – A KEY SUPPLIER OF HIDES AALF has been characterised by its high leadership in
AND RAW MATERIALS quality and style innovation, which makes it indispen
sable to the leather demand worldwide.
Africa’s abundance of livestock represents a natural
strength for the sector, as leather is a by-product of the
meat industry. Africa has about 15 percent of the world’s AT AALF 2021 EVENT YOU MAY
cattle population, a percentage that grew by about a quar EXPECT THE FOLLOWING:
ter over the last decade, overtaking the global trend. Si
▁ HIGH END EXHIBITION with over 200 trade exhibitors
milarly, Africa possesses about 25 percent of the world’s
from Africa, Europe, Asia, Middle East and USA
sheep and goat population. This puts Africa at the centre
of the booming leather industry as a key supplier of hides ▁ PROFESSIONAL CONFERENCE with over 80 speakers
and raw materials to the growing industry of leather and ▁ PRIVATE MATCHMAKING / B2B between 300 trade
leather goods. buyers and over 50 exhibitors
▁ TREND AREA & LEATHER DESIGNERS
Countries in the Horn of Africa are one of the largest ex
porters of livestock, specially to the Middle East countries.
For Ethiopia, for example, livestock and livestock products
are the major leather hides africa foreign exchange ear
ners, second only to coffee, with hides and skins contribu
ting the most.
TRADE EXPO AALF TRADE EXPO PRESENTS THE FOLLOWING INDUSTRIES:
▁ LEATHER Hides & Skins – ▁ SHOE, SHOE MATERIALS & ▁ FASHION ACCESSORIES &
Semi-finished / Crust Leather – COMPONENTS Fashion Hardware HARDWARE Fashion Hardware &
Finished Leather & Accessories – Machinery, Tools & Accessories – Supplies
▁ LEATHER FASHION & ACCESORIES Supplies – Manufacturing Supplies – ▁ AUTOMOTIVE AND
▁ SYNTHETICS Bonded Materials – Shoe Components FURNITURE LEATHERS
Synthetics ▁ TANNING / LEATHER FINISHING ▁ SERVICE
▁ CHEMICALS Leather Chemicals MACHINES – TECHNOLOGY
REVIEW 30 39
Tabelle 1
16 15 19 50
Tabelle 1
25 135 6 21 34
Tabelle 1
exhibitors 32 13 23 5,010 30
Tabelle 1
29 18 Visitors
62 11
Tabelle 1
27
AALF 2019 21 52
from from
countries Countries
EXHIBITOR QUESTIONNAIRE (in %)
What are your principal marketing objectives and reasons for exhibiting and how do you rate these objectives? Are you planning to exhibit
Generate new sales leads Launch new products/services Meet existing clients Secure orders at the show at ASFW/AALF 2020?
Tabelle 1 Tabelle 1 Tabelle 1 Tabelle 1 Tabelle 1
26 41 19 14 16 34 36 14 19 40 26 15 21 36 33 10 65 35
15 6 13
19 21 18 23
30 27
25
16
32
29 11 62
34 30
39 50
Excellent Good Fair Poor Yes No
Not decided yet
What are your principal marketing objectives and How do you rate the attendance to the show:
reasons for exhibiting and how do you rate them? Did you meet your target
Promote corporate Recruit agents/distributors Quality of visitors? Number of visitors? groups at ASFW/AALF?
image
14 14 16 15 10
1 1 19 1 21 1 1
26
Tabelle 1 Tabelle 1
Tabelle 1 Tabelle 1
35 Tabelle 1
19 82 18 86 5 9 81 19 15 46 39 38 49 10 3
26 33
36 34 65
40 36
41
Excellent Good Fair Poor Yes No
VISITOR QUESTIONNAIRE (in %)
Have your expectations Are you planning to visit Have you had any Have you placed any How do you rate the
to ASFW / AALF 2019 been 1 ASFW / AALF 2020? 1 valuable business contacts 1 orders or do you intend to 1 product range of exhibits 1
fulfilled? at the fair? do so? at ASFW / AALF 2019?
9 15 3
18 19 10
5
39 38
81 46 49
82 86
Yes No Not decided yet I placed orders Excellent Good
I intend to place orders Fair Poor
I did not place orders
PARTNERS AND SUPPORTERS CONTACT
Official Partners: Trade and Fairs East Africa Ltd.
P.O. Box 25958 - 00100
Nairobi, Kenya
Phone: +254 722 913 035
info@aalf-online.com
info@tradeandfairs-eastafrica.com
Supporting Partners:
www.tradeandfairs-eastafrica.com
Trade and Fairs Consulting GmbH
Feldpreul 33
Date of current flyer: December 2020
61191 Rosbach, Germany
Phone: +49 6003 826892
Fax: +49 6003 826893
info@tradeandfairs-consulting.com
www.tradeandfairs-consulting.com
www.aalf-online.com
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