Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie

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Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie
Agile Controlling –
    Agility basics
    Meaningfully using Agile Methods and an Agile Mindset in Controlling.
    by Marie-Luise Lehmann / Imke Keimer / Ulrich Egle

                                    Individuals and interactions instead of processes and
                                    tools. Responding to change instead of following a
                                    plan. Even just those two basic values from the Agile
                                    Manifesto likely cause a sense of unease in many con-
                                    trollers. They seem too radical and too far away from
                                    daily controlling practice. Is it not precisely the accura-
                                    cy of the planning, that marks the quality of the con-
                                    trolling? What happens when adhering to the plan is
                                    not required anymore? Is controlling redundant then?

                                    Almost 20 years after publishing the Agile Manifesto (cf.
                                    Beck et al, 2001), agile practices are as relevant as ever. It
                                    seems as if agility is a key criterium for the long-term
                                    success of companies and drivers of innovation. Why is
                                    that? And how can agility be implemented in controlling
                                    in a meaningful way that brings added value for control-
                                    lers and companies both?
                                                                                                     Fig. 1: The so-called VUCA-world

6   Controller Magazin | Edition 1 | 2021
Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie
AGILITY

Change of the Corporate                         lersfrequently adopted so far, of delving        agile mindset have been proven to master
Environment                                     into their world of figures in a concentrated    these complexities. Therein lies the oppor-
                                                manner to develop analyses and possible          tunity for the controller. If they adopt the ag-
Let us first take a look at what problem        solutions, is no longer expedient here. Be-      ile methods and mindset, they will be better
agility actually solves: Driven by globaliza-   cause even with great efforts to define and      able to cope with the demands of an in-
tion and digitization, the corporate world is   analyze all causalities, controllers regularly   creasingly complex world and contribute to
undergoing lasting change. For example,         fail in everyday professional life when try-     the company's success in a sustainable and
exponential data growth, disruptive tech-       ing to use the analysis of the past to draw      value-creating way. They will strengthen
nologies, new business models or the re-        conclusions for the future in this complex       their reputation by providing additional val-
duction of market entry barriers are creat-     environment. At the same time, the de-           ue to management and become the busi-
ing an unsteady environment. This is char-      mands on controlling are changing. It is         ness partner they should be.
acterized by                                    supposed to fill the role of business partner
■ Constantly changing business conditions       and be an advisor to management. In a            Agility –
   (volatility),                                study, however, 80% of the CFOs surveyed         What does it Mean?
■ unpredictability (uncertainty),               expressed concern that their team lacked
■ uncertain cause-and-effect relationships      the skills to actually meet these expecta-       Agility, as we understand it today, goes back
   (complexity)                                 tions (cf. Half, 2016).                          to a meeting of 17 lateral thinkers from the
■ and of ten not clearly assessable circum-                                                      IT industry. They met at a ski resort in Utah
   stances (ambiguity) (cf. Fig. 1).            Dealing with unpredictability in the face of     just over 20 years ago to draw up a new set
                                                constantly changing conditions, uncertain        of rules for software development. The fo-
The controlling function is feeling this        cause-and-effect relationships, and ambig-       cus should no longer be on the actual devel-
change too and is faced with the challenge      uous evaluations thus requires not only a        opment process, but on the added value for
of confronting the VUCA world (cf. Schäffer     new mindset, but also an expansion of the        the customer. Based on this idea, the Agile
and Weber, 2019). The approach control-         controller's toolbox. Agile methods and an       Manifesto was born.

  Fig. 2: Overview Agility

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Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie
AGILITY

                                      What was initially planned as a simple framework for           creating business partner, and thus to take an equal
                                      value-based development methods soon kick-started a            seat at the table in board and management meetings
                                      revolution in working life. Because it additionally de-        as an internal consultant. Controlling accomplishes
                                      scribes a value model based on trust and mutual re-            this, for example, by moving confidently in the world of
                                      spect. It promotes working methods based on people,            both agility and planning accuracy. It is able to find and
                                      collaboration, and building organizational communities         position itself in hybrid organizational structures that
                                      in which you want to work (Psychological Safety).              are no longer hierarchical and not yet agile. Further-
                                                                                                     more, it is skilled at correctly understanding issues in
                                      In this context, the term agile encompasses the entirety       their respective context and selecting an appropriate
        Marie-Luise
         Lehmann
                                      of mindset (BEING AGILE) and many different operation-         solution strategy. Because it knows: Agile methods are
                                      al implementation options (DOING AGILE) (cf. Fig. 2). The      not a miracle cure and are not suitable for all issues in a
Is an expert for Agile Finance,       basic idea of agile working is to enable innovation so that    company and therefore not in controlling either (- but
     Keynote Speaker and              agile companies can react quickly to changing conditions       an agile mindset is!). In general, all necessary methods
   founder of Finance Goes            and requirements. Agile working is characterized by            should also be used in agile controlling if they lead to
Agile. She leads the ICV Work
   Group Agile Controlling.
                                      flexibility, team orientation and adaptability in the pro-     an expedient answer to the problem. Ultimately, effec-
          marie-luise@                cess.                                                          tiveness and efficiency must be the focus when work-
      financegoesagile.com                                                                           ing to achieve the objectives of situations and tasks.
                                      While the topic of mindset is largely represented              Therefore, a general decision for or against agile meth-
                                      through the depiction of values and principles in the Ag-      ods should not be made per se. The respective context
                                      ile Manifesto, the area of operational implementation          is decisive.
                                      options is constantly expanding through new methods,
                                      practices, and tools. The goal is usually to enable even       Agile Methods
                                      better responses to complexity while promoting trans-
                                      parency, collaboration, and adaptation. Almost all agile       As explained earlier, agile methods expand the control-
                                      methods have game-like elements and work heavily with          ler's toolbox and help address issues where traditional
                                      visualizations (e.g., white boards, flip charts, maps, Post-   approaches (e.g., checklists) fail.
                                      Its, digital workspaces). This contributes to transparency
                                      and allows the team to see their tasks and their progress      A good decision-making aid when it comes to selecting
                                      at all times.                                                  between the multitude of agile and non-agile methods is
                                                                                                     the Cynefin model (cf. Snowden and Boonem, 2007). It
                                      One of the best-known agile methods is Scrum. The              defines five areas which, depending on the problem, rec-
                                      terms Scrum and agile are often mixed or equated. How-         ommend whether to use agile methods or not (cf. Fig. 3).
                                      ever, Scrum is only one of many agile methods that con-        The Cynefin model distinguishes tasks and situations de-
       Prof. Dr. Imke
                                      sists of fixed roles, processes and events that enable agile   pending on the respective approach in the five areas: Ob-
          Keimer
                                      work. Examples of other methods are: Design Thinking,          vious, Complicated, Complex, Chaotic and Disorder.
  Is a professor of Business          Lean Start-up, Kanban, Objectives and Key Results (OKR)        With knowledge of this system domain, it is possible to
   Analytics at the Lucerne           or Liberating Structures. This list is by no means exhaus-     classify control processes and select the appropriate
     University of Applied            tive (cf. Sutherland and Schwaber, 2020).                      method. Following the correct classification of a task or
Sciences and Arts – Business.
                                                                                                     situation in the Cynefin model, the controller can select a
   Her research focuses on
    controlling, where she            Agility is therefore not just a suitcase full of methods, it   suitable method from a variety of them. This can be both
mainly deals with the topics          also encompasses new ways of thinking and approaches           agile and non-agile.
 of digitization and agility.         and thus a new mindset. Collaboration takes place
     imke.keimer@hslu.ch
                                      across hierarchical levels and in interdisciplinary teams.     One of the most important success factors for projects is
                                      This requires letting go of the original value model –         to take the time to really understand the problem. If you
                                      which is often not easy, especially at the beginning.          do not work cleanly at this stage and try to solve complex
                                                                                                     projects with simple methods, you will fail in the end.
                                      Agility in Controlling                                         However, if it is recognized that there is a number of un-
                                                                                                     knowns, then the iterative-learning approach presents
                                      There are many reasons why the topic of agility should         itself as an opportunity to maintain the flexibility need-
                                      be tackled in controlling. The arguments so far have           ed to solve a complex problem. This is why Cynefin is so
                                      mainly gone in the direction of supporting the compa-          successful. It encourages people to analyze the situation,
                                      ny in coping with the challenges of the VUCA world. We         select a pattern of action, act on it, evaluate the effect,
                                      want to think a little further. Because it is also a great     and adjust their behavior if necessary.
                                      opportunity for controlling to consolidate its own posi-
                                      tion within the company in the long term. To move              In the following the individual areas are briefly discussed
                                      from its role as a number cruncher to that of a value-         and examples in controlling are shown.

8     Controller Magazin | Edition 1 | 2021
Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie
AGILITY

                                                                                                                                       Prof. Dr. Ulrich
                                                                                                                                             Egle

                                                                                                                                Is a professor for Controlling
                                                                                                                                 and Digital Transformation
                                                                                                                                 at the Institute for Financial
                                                                                                                                    Services Zug IFZ of the
                                                                                                                                     Lucerne University of
                                                                                                                                Applied Sciences and Arts –
                                                                                                                                  Business. He leads the ICV
                                                                                                                                     Work Group for Agile
                                                                                                                                Controlling. In spring 2020 he
                                                                                                                                  started with the “Finance
                                                                                                                                     Excellence” podcast.
                                                                                                                                      ulrich.egle@hslu.ch

Fig. 3: Cynefin-Model

Obvious                                                       tasks can be delegated and of ten include previously
                                                              standardized processes.
Obvious situations and tasks are characterized by the
fact that the path to the goal is clearly defined. A cause-   Examples: Standardized reporting, simple control calcu-
and-effect relationship can be recognized, and a correct      lations, routine diligence tasks.
solution exists.
                                                              Agile methods are not strictly necessary for these tasks
In controlling, this means that hardly any prior or expert    and can easily become a complexity driver. If used cor-
knowledge is required for these situations and tasks. The     rectly, however, they promote transparency here as
                                                              well.

                                                              Complicated
    Summary                                                   Complicated situations and tasks have defined objec-
    Agility offers controlling the opportunity to meet the    tives, but dif ferent approaches to solving them exist.
    challenges of the VUCA world. The establishment of        Although a cause-and-ef fect relationship exists, it is
    the agile mindset and the selective use of agile met-     not necessarily obvious and of ten still needs to be
    hods brings relevant issues to the fore and enables the   analyzed.
    controlling function to act quickly and flexibly. The
    first part of our series Agile Controlling shows how      In controlling, expert knowledge is required for these sit-
    agile methods and agile mindset can be used in cont-      uations and tasks. In addition, these tasks often require
    rolling in a meaningful way.                              thinking outside the box and working across depart-
                                                              ments and disciplines. There are short decision-making
                                                              processes and thus a high speed of implementation.

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Agile Controlling - Agility basics - Meaningfully using Agile Methods and an Agile Mindset in Controlling - Controller-Akademie
AGILITY

     Examples: demanding standard processes             Chaotic                                           a culture of learning is established in which
     (e.g., reporting/commenting on annual/                                                               new things are tried out and understood as
     monthly financial statements with many de-         If neither objectives nor potential solutions     an opportunity to fulfill (internal) customer
     pendencies), establishment of company              are known and no known cause-and-effect           benefits ever better. It helps to minimize
     guidelines.                                        relationship exists, a situation – more com-      risks, as there is continuous questioning,
                                                        monly than a task - is chaotic. Chaotic situa-    learning and, where required, adaptation.
     Agile methods are suitable here, for exam-         tions require immediate action. Dealing
     ple, to address dependencies and resource          with them requires a lot of intuition and ex-     Agile methods without an agile mindset are
     estimates early in the process. Especially in      perience. Fortunately, such situations occur      doomed to failure because the important
     interdisciplinary teams, a common under-           rather rarely in comparison.                      core elements of transparency, respect and
     standing of the problem is crucial for the                                                           the application of the value model are miss-
     successful completion of the project.              Chaotic situations arise primarily in extreme     ing. A company, and consequentially also a
                                                        scenarios where no best practice and no           controlling function, does not work in an ag-
     Complex                                            past experiences exist. As an example, one        ile way if it reduces agility only to the meth-
                                                        could cite the sudden loss of the entire com-     ods. Agile methods and agile mindset
     In complex situations and tasks, there are         pany sales or also refer to the lockdown dur-     should be seen as a unit like yin and yang
     both dif ferent objectives and dif ferent ap-      ing the Corona crisis, which presented many       and implemented as such. Establishing the
     proaches to solving the problem. Dif ferent        companies (and thus also the respective           mindset is often the more difficult task and
     approaches compete, contain unknown pa-            controlling functions) with great challenges.     one of the reasons why people speak of agile
     rameters, and cannot be planned conclu-                                                              transformation processes.
     sively at the time the task is set. An explora-    Here, methods that contribute to rapid deci-
     tive approach with iterative phases and            sion-making but still actively involve all        The challenges on the part of the CFO or the
     feedback is often necessary.                       team members (e.g., 1-2-4-ALL) are helpful.       controlling manager therefore lie not only in
                                                                                                          imparting methodological competence, but
     In controlling, for example, this could be the     Disorder                                          also in working on the topic of mindset. This
     introduction of a BI-tool. Here, agile meth-                                                         requires a willingness to change, which is a
     ods are initially suitable for a common un-        For these situations and tasks, it is still un-   major hurdle for those controllers who value
     derstanding of the problem by all stakehold-       clear as to which area they should be as-         planning security and shy away from disrup-
     ers and the project team (e.g., through De-        signed to. After they have been classified as     tion. All too of ten, the controller's first im-
     sign Thinking). Subsequently, the possible         one of the other four areas, a decision can       pulse is to bring certainty and clarity to an
     solutions can be checked for their feasibility     then be made about the use of the methods.        issue through excessive planning precision.
     (e.g., Business Model Canvas) and accept-                                                            There is often a lack of awareness that issues
     ance criteria for the final result can be devel-   Overall, the Cynefin model makes it possible      should be solved dif ferently. This is also a
     oped (e.g., through Liberating Structures).        to select a suitable method as an approach        part of the agile mindset. It makes it possi-
     This is followed by the implementation of          for a situation or a task. It should be noted     ble to see the entire range of possibilities
     the project (e.g., with Scrum).                    that the boundaries between the areas are         and to decide on a suitable method depend-
                                                        fluid and not every situation can be clearly      ing on the situation. In summary, we define
                                                        classified. Complex, complicated, and cha-        agile controlling as follows:
                                                        otic situations are particularly suitable for
                                                        the use of agile methods. Fundamentally, it       If this succeeds, then agility is the opportu-
                                                        can be said that the more unclear the path        nity for controlling to not only provide sig-
        Agile Controlling                               and objective are, the more sensible it is to     nificant support to the company in its own
                                                        use agile methods.                                agile orientation, but to also become a driv-
        Agile controlling means that a control-                                                           er of agility in the company itself. Con-
        ling function places the provision of the       Transferring the Cynefin model to the VUCA        trolling can expand and consolidate its po-
        greatest possible (internal) customer           world explains the success and the necessity      sition as a business partner if it is actively
        added value at the center of its daily          of agile methods.                                 involved in the change processes in the
        work. To this end, it establishes the agi-                                                        company and supports it in setting the
        le mindset, draws on a toolbox of clas-         Agile Mindset                                     course for agility. In this way, controlling
        sic and agile methods, and is able to ap-                                                         can not only adapt its own service sector to
        ply the method appropriate to a given           Beyond the selection of the appropriate           the needs of agility, but also play a pioneer-
        situation or task (Cynefin model). The          method, DOING AGILE, the agile mindset,           ing role in the company and establish an
        value of agile controlling is that it ena-      i.e., BEING AGILE, must not be neglected (cf.     agile mindset and agile methods. In the
        bles teams to focus on the relevant is-         Fig. 2).                                          best case, the controller is an integral part
        sues and thus to respond more quickly                                                             of every agile team, since he not only plays
        and flexibly to the challenges of the           Agile mindset is the way in which the indi-       the agile keyboard, but also brings the fi-
        VUCA world.                                     vidual and the organization handles and ac-       nancial perspective and the cost perspec-
                                                        cepts uncertainties. To counter uncertainty,      tive to the interdisciplinary team.

10   Controller Magazin | Edition 1 | 2021
AGILITY

Conclusion
                                                   Literature
Agility of fers an opportunity to meet the         Beck, Kent, et al. (2001): Agile Manifesto: https://
challenges of the VUCA world. Agile meth-            agilemanifesto.org/iso/de/manifesto.html
ods are particularly suitable for these tasks.     Half (2016): FINANCE 2020: https://www.roberthalf.de/
                                                     sites/roberthalf.de/files/legacy-pdfs/finance2020_ro-
However, an agile mindset is also required
                                                     berthalf_de.pdf.
to accept these challenges as a constant and
                                                   Schäffer, Utz and Weber, Jürgen (2019): Controllers
to deal with them as a learning organization.        Beitrag zum agilen Unternehmen. In: Controlling &
The controller is not redundant here, but in-        Management Review. 04, 2019, p. 58-66.
stead plays a decisive role in the company's       Snowden, David and Boonem, Mary (2007): A Leader's
activities as a business partner, whose im-          Framework for Decision Making. In: Harvard Business
portance is expected to increase even fur-           Review. November 2007, p. 69-76.
                                                   Sutherland, Jeff and Schwaber, Ken (2020): Scrum-Guide:
ther. Successfully established agile con-
                                                     https://www.scrumguides.org/index.html.
trolling is the control center, business part-
ner and advisor of the company and is there-
fore of vital importance.

This article is a part of the series Agile Cont-
rolling. In the next part you will learn more
about the agile toolbox of the controller. ⬛

     ICV Work Group Agile Controlling
     Ulrich Egle and Marie-Luise Lehmann lead the new ICV Work Group Agile Con­
     trolling. In the work group, we discuss solutions for setting up and operating agi-
     le finance and controlling departments and develop them further. All necessary
     agile aspects are considered, from the agile mindset to the adequate use of agile
     methods, to flexibly meet the future challenges in finance and controlling de-
     partments.

     We are looking forward to welcoming interested members. Event information and
     registration via the ICV-homepage, heading Work Group Agile Controlling:
     www.icv-controlling.com or via e-mail to the heads of the work group.

                                                                                                             Controller Magazin | Edition 1 | 2021   11
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