Airline Passenger Revenue Accounting - NIIT Technologies White Paper

Page created by Anita Peterson
 
CONTINUE READING
www.niit-tech.com

                    Airline Passenger Revenue Accounting

                            NIIT Technologies White Paper
CONTENTS
Introduction                                    3

Airline Operations                              3

Revenue Accounting Function                     3

Selecting the Right Revenue Accounting System   6

Conclusion                                      6
TRANSPORTATION

                                                      TRAVEL
                                           CARGO
                                                               PACKAGING
                                      TOURTRANSPORTATION
                                GUIDE
                                    TRANSPORTATIONTRAVEL
                                       TRAVEL

                        CARGO TRAVEL
                          LOGISTICS
                                    CARGO

                                           GUIDE            JOURNEY
                                                            JOURNEY
                                             TRANSPORTATION CARGO
                   CARGO          LOGISTICS
          GUIDE                                       TRAVEL

Introduction                                                            that accumulates on their desks. This has been possible due to
                                                                        the advancement in the Revenue Accounting and related
Airline business, which was a monopolistic and profitable
                                                                        systems; where departments of an airline are benefitted with the
business till mid 90’s, is now one of the most complicated,
                                                                        information available on a real-time basis. Today, Revenue
competitive and vulnerable businesses in the world. Rising fuel
                                                                        Accounting systems have become so dynamic that they not
prices, major government pressures on tougher security
                                                                        only provide relevant information on a real-time basis but also
measures and a tough global economy have cut profits and
                                                                        provide minute details required to check the performance of a
airlines are working hard to operate within parameters of costs         single route, on a single day. This information facilitates the
and budgets. Adding to the pain, low cost airlines have entered         decision    makers      to   make     adjustments       in   their   Fares,
the fray with variable and flexible operating models. Legacy            Reservation Booking Designators (RBD), Schedule, Type of
airlines will have to engage in innovative efficiency measures to       Aircrafts used on a particular route etc. as compared to how it
stay in the air and in the black. To survive and to attain long term    was handled in the past.
profitability all carriers will have to restructure and refocus. One
                                                                        In a nut-shell, there was no dearth of information for an airline.
key tool for this radical overhaul is to outsource most of their
                                                                        However the tools that are available today are far too advanced to
noncore processes. This will result in major cost cutting and allow
                                                                        facilitate timely availability of actionable intelligence.
them to leverage their scale and systems.

This paper lists the revenue accounting providers, the features of      Revenue Accounting Function
the solution they provide and ways of selecting the right revenue       The Revenue Accounting function has changed manifolds as
accounting system.                                                      compared to what it was decades ago. With a lot of initiatives from
                                                                        IATA and group airlines, the focus has been to make the overall
                                                                        process electronic. While projects like eTicketing, Simplified
Airline Operations
                                                                        Interline Settlement (SIS) etc. has changed the job of a Revenue
With changes in the overall airline industry, almost all functions in
                                                                        Accountant       from     real   accounting       to    monitoring      the
an airline have revamped lately. Some of the areas which were
                                                                        activities/behavior of the system in use, the demand of the
treated as back-office tasks have gained huge importance in the
                                                                        fast-evolving global travel market has made the business of airline
day-to-day working of an airline. Revenue Accounting is one such
                                                                        revenue accounting even more complex. There is tremendous
function that has gained tremendous importance in the way
                                                                        pressure to record, monitor, analyze and collect all types of
Commercial/Sales department of an airline takes decisions. The
                                                                        revenues as soon as possible. Thus, it becomes imperative for
decisions of the airlines are fuelled primarily by the latest
enhancements that have taken place in this area of business. The        airlines’ to streamline revenue accounting functions and develop a

Revenue Accounting systems today have become highly robust by           highly effective solution.

accounting the worldwide sales of an airline and by delivering
                                                                        As a reaction to these new initiatives and in order to keep pace
data-analytics   with   the   help    of   new    Analytical   tools,
developed/adopted by the system providers.                              with the changes in the industry, Revenue Accounting system
                                                                        providers have come far compared to the vision they were initially

There was a time when this information was not readily available        built on. However the thought process of adopting these changes
to the decision makers, but now they risk being flooded with data       has been different for different providers. While some of them

                                                                                                                                                      3
continue to modify their existing codes, others have taken a stand         of succeeding in the market for such vendors is much higher as
to build next-gen Revenue Accounting systems that not only                 compared to the new entrants, since Revenue Accounting is a
performs accounting but also provides in-built analytical tools            heavily domain led function of an airline.
along with several other value-adds. Some of the vendors have
already started understanding the value of an integrated solution          Revenue Accounting System Providers
and have embarked on projects that leverage new technologies to            Below is a snapshot of all the major Revenue Accounting system
shift their old platforms and make them more robust. Possibilities         providers along with their market share and synopsis:

                                                                                                          Airlines
                         Vendor                  Product                   Country/Backing                              % Market
                                                                                                          served
             In House IT Department         NA                      NA                                       42          21.21%

             Mercator                       RAPID/RADAR             Dubai/Emirates                           35          17.68%

             NIIT                           MonaLisa                Germany/Independent                      26          13.13%

             SITA                           SITA PRA                Global/Airlines owned organization       23          11.62%

             Ceicom                         Aracs Fx                Spain/Independent                        19            9.60%

             Lufthansa Systems              SIRAX                   Germany/Lufthansa                        13            6.57%

             Accelya Kale                   REVERA                  India/Spain/IATA                         13            6.57%

             Sabre                          SabreAirVision PRA      Global/Independent                       12            6.06%

             Navitaire                      SkyLedger               Global/Independent                         5           2.53%

             Rene Perez Associates          eRev                    US/Independent                             4           2.02%

             Unknown                        NA                      NA                                         4           2.02%

             In House Mainframe             NA                      NA                                         1           0.51%

             Maureva                        EDGAR                   Mauritius                                  1           0.51%

                                                                                                            198

Traditionally, the market for Revenue Accounting system providers          The latest addition of Integrated Reporting and Data Analytics
has been segregated based on their geographical locations. While           within the Revenue Accounting system has gained lot of
some airlines in Asia Pacific, stick to their in-house solutions,          importance. A lot of emphasis has also been given on making the
others have migrated to Revera by Kale Consultants. Most of the            Revenue Accounting systems real-time and reducing the time gap
airlines in Middle East use RAPID from Mercator and MonaLisa               between sales and recording of any transaction that helps airlines
from NIIT Technologies in Europe, while Sabre/SITA enjoys a bigger         in making real-time, informed decisions. Revenue Accounting data
customer base in the North and South American market. However              are keys for making decisions but normally transmitted in a raw
this trend has started changing lately, primarily after the 100%           format to some other systems. However, with the evolution of
e-Ticketing initiative launched by IATA, which has changed the             next-gen Revenue Accounting systems, this data can now be
overall picture of how Revenue Accounting processes are                    easily presented, transmitted and reproduced at any stage with
managed in an airline.                                                     very less effort. The new Business Intelligence tools helps airlines in
                                                                           creating their own reports without any help/assistance, helps users
                                                                           to dig deep into data without getting lost, measure the necessary
Post e-Ticketing, IATA has launched several new initiatives that
                                                                           KPI’s for decision making and helps in forecasting.
have given these providers possibilities to prove their strengths. In
the bargain some of the niche providers like Kale, Mercator has
tremendously gained the market share whereas big Airline system
players like SITA and Sabre has not been very aggressive in this
area of business.

                                                                                                                                                     4
Amadeus Passenger Revenue Accounting                                   Data Reporting and Analytics
System                                                                 Revenue Accounting incorporates unrivalled, advanced Online

The latest addition to the list of vendors for Revenue Accounting      Reporting facilities, first-class Drill-Down, Slice-and-Dice and

systems is Amadeus, leader in the Airline Systems market with          comparative Capabilities with the objective of maximizing revenue.

more than 200 airlines using Altea Reservation system. Amadeus         Airlines typically manage data reporting and analytics with revenue

has signed two of the biggest airlines - British Airways and Saudi     management solutions. Many of these solutions integrate with the

Arabian Airlines as their launch customers.                            core Revenue Accounting systems while some, mostly the newer
                                                                       ones, are in-built solutions easier to use as well as maintain.

Amadeus Passenger Revenue Accounting is a robust, new
generation passenger revenue accounting system based on                Some of the key features offered by these solutions are:

advanced and intuitive technology. It is specifically designed to      • Automated the procedure of extracting data from revenue

meet the needs of an airline for a high-productivity, real-time          accounting systems and other sources

application that also provides full integration with respective        • Fully supported decision-making by commercial, marketing and
passenger service system.                                                finance departments within airlines through powerful and
                                                                         accurate data analysis
It enables an airline to stay in control of the automatic recording,   • Expanded system's analysis scope, and ensured loading of
management and reporting of real-time information related to all         non-revenue accounting data such as budgetary figures and
planned, unearned and earned revenues. It allows efficient               commercial targets
handling of any accountable document received through any
                                                                       • Key statistics are automatically generated. Examples include:
distribution channel. Amadeus Passenger Revenue Accounting
                                                                         - Flown revenue
represents an innovative progression in the business activity that
                                                                         - Sales
transforms the airline accounting task into a strategic function.
                                                                       • Key performance indicators such as load factor, RTK and RPK
                                                                         - By period e.g. day/month/quarter/YTD/user-defined period
Other than the standard industry modules such as Sales
                                                                         - By flight number
registration, Usage registration, Interline billing, Proration,
                                                                         - By sector, route, origin and destination
Financial Accounting and Sales/Revenue Reporting, it also offers
                                                                         - By market
modules like Card capture and settlement, Sales auditing and
                                                                         - By point of sale/agent wise
Agency incentive manager. For Airlines having full Altéa suite
                                                                         - By product
Amadeus Passenger Revenue Accounting System is fully
integrated with other leading Amadeus solutions such as                • Made it extremely easy for business users to perform the

Electronic Ticketing Server, Electronic Miscellaneous Document           analysis needed to help them in their jobs, with the system using

Server, Altéa Inventory, and Altéa Departure Control. All sales are      software features

recorded, reported and analyzed automatically, in real time.           • Online canned reports
Airlines also benefit from instant identification of earned revenue    • Provided the ability to create user-specific flexible/graphical reports
through the online capture of flown information.
                                                                       • Provided dashboard facility for a quick and easy to use
                                                                         summary view

                                                                                                                                                   5
While making a choice out of so many options available in the
• Extensive drill down/drill up query facilities
                                                                            market, an airline must focus on the following items:
• Comprehensive security features control the dissemination of
                                                                            • Vendor background/experience
  information on a need-to-know basis
                                                                            • Reference customers
• Audit features track information usage
                                                                            • Product features
• The system helps in proactively monitoring performance against            • Integration with other third party systems
  targets                                                                   • Adaptation of the latest industry enhancements
• Knowledge can be shared through single data delivery facility             • Technology in use
• Provided data warehousing technologies                                    • Analytical capability of the solution

Selecting the Right Revenue                                                 Conclusion
Accounting System                                                           In recent times, most of the airlines are plagued with huge fixed

Airlines around the world have to operate on tight schedules and            costs and bankruptcies. Hence it is imperative for the airlines to

accuracy for detail, where every activity is crucial and critical to run    take decisions with regards to CAPEX/OPEX and high level of

the business successfully. As they are heavily technology driven            agility to overcome these obstacles.

they need to ensure that they are using the right vendor and the
right system to achieve predefined targets. It is imperative for            To summarize, Revenue Accounting systems add significant value

airlines to choose the right partner.                                       to airline’s day-to-day decision making. With highly advanced tools
                                                                            available in the market, airlines should go for a long term solution

Airline business is dependent on partnerships in different                  that not only meets its current requirements but also the challenges

operational functions. Lately most of the airlines have been                that the industry might face in the future. The chosen system must

maintaining a vendor pool for finding the right partner and like any        be capable of reducing possible revenue leakage possibilities,

other industry gets inquiries, calls, and proposals from several            presenting timely and accurate reports to the higher management

vendors in various areas of operations on a daily basis. With so            and bringing process improvements in the overall Revenue

many options available it is difficult for the airlines to make right       Accounting function of an airline.

decisions.      Industry governed systems such as Revenue
Accounting also gets highly customized to the airline’s need over a         The success of such an engagement depends on the experience

period of time. It becomes difficult as well as risky for the airlines to   and commitment of the technology partner that can lead to a long

make an easy change of system. PRA operations remain a                      term partnership between the two organizations. Hence it is critical

non-core process for an airline but the information coming out is           for an airline to perform a thorough due diligence before finalizing

critical for the functioning of the system.                                 the partner with relevant experience, resources, scalability, well
                                                                            established processes and data security.

                                                                                                                                                   4
About NIIT Technologies
                                            NIIT Technologies is a leading IT solutions organization, servicing customers in North America,
                                            Europe, Asia and Australia. It offers services in Application Development and Maintenance,
                                            Enterprise Solutions including Managed Services and Business Process Outsourcing to
                                            organisations in the Financial Services, Travel & Transportation, Manufacturing/Distribution, and
                                            Government sectors. With employees over 7,000 professionals, NIIT Technologies follows global
                                            standards of software development processes.

                                            Over the years the Company has forged extremely rewarding relationships with global majors, a
                                            testimony to mutual commitment and its ability to retain marquee clients, drawing repeat
                                            business from them. NIIT Technologies has been able to scale its interactions with marquee
                                            clients in the BFSI sector, the Travel Transport & Logistics and Manufacturing & Distribution, into
                                            extremely meaningful, multi-year "collaborations.

                                            NIIT Technologies follows global standards of development, which include ISO 9001:2000
                                            Certification, assessment at Level 5 for SEI-CMMi version 1.2 and ISO 27001 information
                                            security management certification. Its data centre operations are assessed at the international
                                            ISO 20000IT management standards.

India
NIIT Technologies Ltd.
Corporate Heights (Tapasya)
Plot No. 5, EFGH, Sector 126
Noida-Greater Noida Expressway
Noida – 201301, U.P., India
Ph: + 91 120 7119100
Fax: + 91 120 7119150

Americas
NIIT Technologies Inc.,
1050 Crown Pointe Parkway
5th Floor, Atlanta, GA 30338, USA
Ph: +1 770 551 9494
Toll Free: +1 888 454 NIIT
Fax: +1 770 551 9229

Europe
NIIT Technologies Limited
2nd Floor, 47 Mark Lane
London - EC3R 7QQ, U.K.
Ph: +44 20 70020700
Fax: +44 20 70020701

Singapore
NIIT Technologies Pte. Limited
31 Kaki Bukit Road 3
#05-13 Techlink
Singapore 417818
Ph: +65 68488300
Fax: +65 68488322

                                    A leading IT solutions organization | 21 locations and 16 countries | 8000 professionals | Level 5 of SEI-CMMi, ver1.2
                                    ISO 27001 certified | Level 5 of People CMM Framework
                                                                                                                                                        D_39_260713

                                    Write to us at marketing@niit-tech.com                                                     www.niit-tech.com
You can also read