ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT - Version 3.0
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ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT Version 3.0
Dear Chevrolet Dealer Principal, 3 Exterior Accessories
As you know, the 2014 Silverado exceeds the highest of standards with innovative design, 4 Limited Production Options – Regular Cab
outstanding performance muscle, dependability and much more. 5 Limited Production Options – Double Cab
To complement the new Silverado lineup, we’re pleased to bring you an expanded inventory of 2014 6 Limited Production Options – Crew Cab
Accessories for the Silverado Regular Cab, Double Cab and Crew Cab models. This update features 7 – 10 ADI to Dealer Accessories
accessories that are currently available, as well as what’s coming soon. We will continue to update
you on additional products as they become available. 11 Bed Accessories
12 Accessory Wheels
Should you have any questions, please contact our Chevrolet Zone Team of ADI.
13 Merchandising
Here’s to good selling!
14 Accessory Resources
15 Notes
Don Johnson Chris Perry
U.S. Vice President, U.S. Vice President,
Chevrolet Sales & Service Chevrolet Marketing
2014 CHEVROLET SILVERADO Accessories Launch Kit 2 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
STYLING EXTERIOR
A BOLD STATEMENT AT FIRST GLANCE.
Form follows function to create the aggressive looks of the 2014
Silverado. Just like the pickup itself, the array of Chevrolet Accessories
available for Silverado are as good-looking as they are useful.
1. Chrome Tailgate Handle
2. Polished Exhaust Tip
3. Chrome Recovery Hooks
4. Chrome Fuel Door
5. Chrome Bodyside Moldings
6. Chrome Assist Steps – 6-Inch Rectangular
7. 22-Inch Wheel – Chrome
2014 CHEVROLET SILVERADO Accessories Launch Kit 3 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
REGULAR CAB DOUBLE CAB CREW CAB
LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a CURRENT CURRENT
preordered option that includes a single Suggested Suggested
accessory or a collection of accessories that LPO Penetration LPO Penetration
are part of a special package. LPO Name Code Rates LPO Name Code Rates
INTERIOR BED
LPO FEATURES AND BENEFITS Console Organizer, Front Floor VKW 20% Bed Mat, Rubber VBR 20%
• Ordered during vehicle order process Floor Console Insert S0P 20% Bed Net RXQ 10%
• Fully residualized (listed on Monroney Label) Floor Mats, All-Weather VAV 60% Bed Rug VBN 10%
• Covered by New Vehicle Limited Warranty1 Floor Mats, Carpeted RWS 20% Bed Step, Retractable (6' 6" or 8' box only) S6V 30%
EXTERIOR Bed Storage Box, Metal RW6 20%
• Included in floor plan
Assist Steps – 4-Inch Round, Black RVS 30% Bedliner with Tailgate Liner VZX 75%
• Provided by ADI and installed by Dealer
Assist Steps – 6-Inch Rectangular, Black RVQ 30% Tailgate Liner VUK 75%
• Labor paid through warranty system similar Assist Steps – 4-Inch Round, Chrome VXJ 20% Tonneau Cover, Hard Folding VQT 10%
to Pre-Delivery Inspection (PDI)
Assist Steps – 6-Inch Rectangular, Chrome VXH 20% Tonneau Cover, Soft Folding 5JY 10%
For a complete list of current LPO Packages Bodyside Moldings, Chrome RWI 10% Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online VPB 10%
Support Bows
Order/Reference Guide found on the Order Exhaust Tip, Polished VQZ 10%
WHEELS
Workbench on GM GlobalConnect. Fuel Door, Chrome VQL 10%
Wheel Locks SFE 50%
The LPO Packages are available to order via Recovery Hooks, Chrome SDA 10%
Note: Pricing and Install Time to be released at a later date.
the Workbench Configurator, using the unique Splash Guards, Flat SB1 20%
option code associated with each package. For
Splash Guards, Molded VQK 20%
additional information on any LPO Package,
please contact your ADI. Tailgate Handle, Chrome SCZ 10%
Wheel House Liners, Rear S41 80%
1 Most Chevrolet parts and accessories sold and installed on a
Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
Accessories Distributor/Installer (ADI) before delivery to the
FUTURE (AVAILABLE Q3 2013)
customer are covered under the applicable portion (Bumper-to-
Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty. LPO Name LPO Code
If Chevrolet Accessories are installed after vehicle delivery, or
are replaced under the New Vehicle Limited Warranty, they will Splash Guards, Body-Color Molded VRV
be covered, parts and labor, for the longer of the following: a) 12
months/12,000 miles (whichever comes first), or b) the balance of WiFi Hotspot SFV
the applicable portion of the New Vehicle Limited Warranty. See
your dealer for details.
This material is not legally approved for use in any advertising. It
is intended for use by dealership employees only and is not to be
disseminated to, or reviewed by, consumers. Information contained
herein is designed to be as comprehensive and factual as possible.
Chevrolet reserves the right, however, to make changes at any
time, without notice, in materials, equipment, specifications,
models and availability. Copyright 2013 General Motors Company.
All Rights Reserved. No portion of this work may be reproduced,
rebroadcast or redistributed, in whole or in part, without the
express written permission of General Motors Company.
2014 CHEVROLET SILVERADO Accessories Launch Kit 4 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
REGULAR CAB DOUBLE CAB CREW CAB
LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a CURRENT CURRENT
preordered option that includes a single Suggested Suggested
accessory or a collection of accessories that LPO Penetration LPO Penetration
are part of a special package. LPO Name Code Rates LPO Name Code Rates
INTERIOR BED
LPO FEATURES AND BENEFITS Console Organizer, Front Floor VKW 30% Bed Mat, Rubber VBR 10%
• Ordered during vehicle order process Floor Console Insert S0P 30% Bed Net RXQ 10%
• Fully residualized (listed on Monroney Label) Floor Mats, All-Weather VAV 50% Bed Rug VBN 10%
• Covered by New Vehicle Limited Warranty1 Floor Mats, Carpeted RWS 30% Bed Step, Retractable (6' 6" or 8' box only) S6V 30%
EXTERIOR Bed Storage Box, Metal RW6 20%
• Included in floor plan
Assist Steps – 4-Inch Round, Black RVS 30% Bedliner with Tailgate Liner VZX 75%
• Provided by ADI and installed by Dealer
Assist Steps – 6-Inch Rectangular, Black RVQ 30% Tailgate Liner VUK 75%
• Labor paid through warranty system similar Assist Steps – 4-Inch Round, Chrome VXJ 30% Tonneau Cover, Hard Folding VQT 10%
to Pre-Delivery Inspection (PDI)
Assist Steps – 6-Inch Rectangular, Chrome VXH 30% Tonneau Cover, Soft Folding 5JY 10%
For a complete list of current LPO Packages Bodyside Moldings, Chrome RWI 15% Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online VPB 10%
Support Bows
Order/Reference Guide found on the Order Exhaust Tip, Polished VQZ 15%
WHEELS
Workbench on GM GlobalConnect. Fuel Door, Chrome VQL 15%
22-Inch Wheel – Chrome SEU 15%
The LPO Packages are available to order via Recovery Hooks, Chrome SDA 20%
22-Inch Wheel – Chrome SEY 15%
the Workbench Configurator, using the unique Splash Guards, Flat SB1 20%
option code associated with each package. For 22-Inch Wheel – Chrome SEZ 15%
Splash Guards, Molded VQK 20%
additional information on any LPO Package, Wheel Locks SFE 30%
please contact your ADI. Tailgate Handle, Chrome SCZ 15%
Note: Pricing and Install Time to be released at a later date.
1 Most Chevrolet parts and accessories sold and installed on a FUTURE (AVAILABLE Q3 2013) FUTURE (AVAILABLE Q4 2013)
Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
Accessories Distributor/Installer (ADI) before delivery to the
customer are covered under the applicable portion (Bumper-to- LPO Name LPO Code LPO Name LPO Code
Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty.
Splash Guards, Body-Color Molded VRV 22-Inch Wheel – Hi Gloss Black SEV
If Chevrolet Accessories are installed after vehicle delivery, or
are replaced under the New Vehicle Limited Warranty, they will 22-Inch Wheel – Silver SF1
be covered, parts and labor, for the longer of the following: a) 12 Underseat Storage, Rear VBJ
months/12,000 miles (whichever comes first), or b) the balance of 22-Inch Wheel – Silver UBM SF0
the applicable portion of the New Vehicle Limited Warranty. See WiFi Hotspot SFV
your dealer for details. 22-Inch Wheel – Silver UBM/Hi Gloss Black SEW
This material is not legally approved for use in any advertising. It 22-Inch Wheel – Silver w/Black Inserts RX1
is intended for use by dealership employees only and is not to be
disseminated to, or reviewed by, consumers. Information contained
herein is designed to be as comprehensive and factual as possible.
Chevrolet reserves the right, however, to make changes at any
LPO PACKAGES
time, without notice, in materials, equipment, specifications, • PDL – Cargo Convenience Package (All-Weather Floor Mats, Front Floor Console Organizer and Rear Underseat Storage)
models and availability. Copyright 2013 General Motors Company.
All Rights Reserved. No portion of this work may be reproduced, • PDM – Bed Protection Package (Rubber Bed Mat, Tailgate Liner and Soft Folding Tonneau Cover)
rebroadcast or redistributed, in whole or in part, without the
express written permission of General Motors Company. • PDQ – Chrome Appearance Package (4-Inch Chrome Assist Steps, Polished Exhaust Tip and Chrome Recovery Hooks)
2014 CHEVROLET SILVERADO Accessories Launch Kit 5 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
REGULAR CAB DOUBLE CAB CREW CAB
LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a CURRENT CURRENT
preordered option that includes a single Suggested Suggested
accessory or a collection of accessories that LPO Penetration LPO Penetration
are part of a special package. LPO Name Code Rates LPO Name Code Rates
INTERIOR BED
LPO FEATURES AND BENEFITS Console Organizer, Front Floor VKW 30% Bed Mat, Rubber VBR 10%
• Ordered during vehicle order process Floor Console Insert S0P 30% Bed Net RXQ 10%
• Fully residualized (listed on Monroney Label) Floor Mats, All-Weather VAV 50% Bed Rug VBN 10%
• Covered by New Vehicle Limited Warranty1 Floor Mats, Carpeted RWS 30% Bed Step, Retractable (6' 6" or 8' box only) S6V 30%
Underseat Storage, Rear VBJ 30% Bed Storage Box, Metal RW6 5%
• Included in floor plan
EXTERIOR Bedliner with Tailgate Liner VZX 65%
• Provided by ADI and installed by Dealer
Assist Steps – 4-Inch Round, Black RVS 30% Tailgate Liner VUK 10%
• Labor paid through warranty system similar Assist Steps – 6-Inch Rectangular, Black RVQ 30% Tonneau Cover, Hard Folding VQT 10%
to Pre-Delivery Inspection (PDI)
Assist Steps – 4-Inch Round, Chrome VXJ 30% Tonneau Cover, Soft Folding 5JY 10%
For a complete list of current LPO Packages Bodyside Moldings, Chrome RWI 15% Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online VPB 10%
Support Bows
Order/Reference Guide found on the Order Exhaust Tip, Polished VQZ 35%
WHEELS
Workbench on GM GlobalConnect. Fuel Door, Chrome VQL 15%
22-Inch Wheel – Chrome SEU 15%
The LPO Packages are available to order via Recovery Hooks, Chrome SDA 30%
22-Inch Wheel – Chrome SEY 15%
the Workbench Configurator, using the unique Splash Guards, Flat SB1 20%
option code associated with each package. For 22-Inch Wheel – Chrome SEZ 15%
Splash Guards, Molded VQK 20%
additional information on any LPO Package, Wheel Locks SFE 30%
please contact your ADI. Tailgate Handle, Chrome SCZ 15%
Note: Pricing and Install Time to be released at a later date.
1 Most Chevrolet parts and accessories sold and installed on a FUTURE (AVAILABLE Q3 2013) FUTURE (AVAILABLE Q4 2013)
Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
Accessories Distributor/Installer (ADI) before delivery to the
customer are covered under the applicable portion (Bumper-to- LPO Name LPO Code LPO Name LPO Code
Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty.
Splash Guards, Body-Color Molded VRV 22-Inch Wheel – Hi Gloss Black SEV
If Chevrolet Accessories are installed after vehicle delivery, or
are replaced under the New Vehicle Limited Warranty, they will 22-Inch Wheel – Silver SF1
be covered, parts and labor, for the longer of the following: a) 12 WiFi Hotspot SFV
months/12,000 miles (whichever comes first), or b) the balance of 22-Inch Wheel – Silver UBM SF0
the applicable portion of the New Vehicle Limited Warranty. See
your dealer for details. 22-Inch Wheel – Silver UBM/Hi Gloss Black SEW
This material is not legally approved for use in any advertising. It 22-Inch Wheel – Silver w/Black Inserts RX1
is intended for use by dealership employees only and is not to be
disseminated to, or reviewed by, consumers. Information contained
herein is designed to be as comprehensive and factual as possible.
Chevrolet reserves the right, however, to make changes at any
LPO PACKAGES
time, without notice, in materials, equipment, specifications, • PDL – Cargo Convenience Package (All-Weather Floor Mats, Front Floor Console Organizer and Rear Underseat Storage)
models and availability. Copyright 2013 General Motors Company.
All Rights Reserved. No portion of this work may be reproduced, • PDM – Bed Protection Package (Rubber Bed Mat, Tailgate Liner and Soft Folding Tonneau Cover)
rebroadcast or redistributed, in whole or in part, without the
express written permission of General Motors Company. • PDQ – Chrome Appearance Package (4-Inch Chrome Assist Steps, Polished Exhaust Tip and Chrome Recovery Hooks)
2014 CHEVROLET SILVERADO Accessories Launch Kit 6 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ADI TO DEALER ACCESSORIES
As with all Chevrolet vehicles, the All-New Silverado is available with a host of ADI to Dealer Accessories.
EXTERIOR – CURRENT
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Assist Steps, 4-Inch Round - Chrome 22805432 $550.00 0.5 x Hitch Ball Mount Assembly – 2" Receiver Bar,
19245488 $40.00 0.1 x x x
Assist Steps, 4-Inch Round - Black 22805433 $500.00 0.5 x 4" Rise, 5 1/4" Drop
Assist Steps, 4-Inch Round - Chrome 22805434 $650.00 0.5 x Hitch Pin, Locking -
12499511 $40.00 0.1 x x x
Assist Steps, 4-Inch Round - Black 22805435 $600.00 0.4 x Chrome Pin with Black Cover
Assist Steps, 4-Inch Round - Chrome 22805436 $650.00 0.5 x Hood Deflector by EGR® - Dark Smoke 19302679 $95.00 0.3 x x x
Assist Steps, 4-Inch Round - Black 22805437 $600.00 0.3 x Hood Deflector by EGR - Chrome 19302745 $165.00 0.3 x x x
Assist Steps, 6-Inch Rectangular - Chrome 22805440 $700.00 0.6 x Outside Rearview Mirror Cover,
22913965 $100.00 0.5 x x x
Chrome (Set of 2)
Assist Steps, 6-Inch Rectangular - Chrome 22805442 $700.00 0.5 x
Recovery Hooks - Black 19159115 $45.00 0.5 x x x
Assist Steps, 6-Inch Rectangular - Black 22805443 $650.00 0.5 x
Recovery Hooks - Chrome 22858896 $150.00 0.5 x x x
Bodyside Molding Package - Chrome 22775458 $200.00 0.8 x
Reflective Triangle 22745654 $15.00 0.0 x x x
Door Handles, Chrome - Front and Rear Sets 22940647 $145.00 2.4 x
Side Window Weather Deflector by EGR -
End Gate Handle, Chrome 19302680 $95.00 0.3 x
Dark Smoke
(For vehicles equipped with Locking Tailgate 22967794 $100.00 0.4 x x x
and Rear View Camera) Side Window Weather Deflector by EGR -
19302681 $95.00 0.3 x
Dark Smoke
End Gate Handle, Chrome
(For vehicles equipped with Locking Tailgate 22967795 $100.00 0.2 x x x Side Window Weather Deflector by EGR -
19302682 $65.00 0.3 x
without Rear View Camera) Dark Smoke
Exhaust Tip, Polished - Bowtie logo 22799814 $100.00 0.3 x x x Splash Guards, Front Flat - Black 22894859
$30.00 0.3 x x x
Splash Guards, Rear Flat - Black 22894865
Exhaust Tip, Polished - No Bowtie logo 22911703 $105.00 0.3 x x x
Splash Guards, Front Molded - Black Grained 22894857
Fuel Door, Chrome - 6'6" Standard Box and $50.00 0.3 x x x
22832419 $155.00 0.5 x x x Splash Guards, Rear Molded - Black Grained 22894863
8' Long Box
Trailer Wiring Adapter – Converts 7 Pin
Fuel Door, Chrome - 5'8" Short Box 22832420 $155.00 0.5 x 12496599 $20.00 0.0 x x x
Round to 4 Pin Flat
Hitch Ball Assembly – 2 5/16" Ball,
19245476 $25.00 0.1 x x x Trailer Wiring Adapter – Converts 7 Pin
6000 lb. Max Load 12497781 $35.00 0.0 x x x
Round to 12V Power Outlet
Hitch Ball Assembly – 1 7/8" Ball,
19245478 $20.00 0.1 x x x Trailer Wiring Adapter – Contains (2) 7-way
2000 lb. Max Load 19201995 $40.00 0.0 x x x
Power Outlet Adapters
Hitch Ball Assembly – 2" Ball,
19245480 $20.00 0.1 x x x Wheel House Liner, Rear 22998786 $120.00 0.5 x x x
3500 lb. Max Load
Hitch Ball Mount Assembly – 2" Receiver Bar,
19245486 $30.00 0.1 x x x
3/4" Rise, 2" Drop
EXTERIOR – FUTURE (AVAILABLE Q3 2013)
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Assist Steps, 6-Inch Rectangular - Chrome 22805438 $600.00 0.5 x Splash Guards, Front Molded - Summit White 22902392
$90.00 0.3 x x x
Assist Steps, 6-Inch Rectangular - Black 22805439 $550.00 0.5 x Splash Guards, Rear Molded - Summit White 22902402
Assist Steps, 6-Inch Rectangular - Black 22805441 $650.00 0.6 x Splash Guards, Front Molded - Red 22902393
$90.00 0.3 x x x
Bodyside Molding Package - Chrome 22775457 $120.00 0.6 x Splash Guards, Rear Molded - Red 22902403
Bodyside Molding Package - Chrome 22775459 $200.00 0.8 x Splash Guards, Front Molded - Silver 22902394
$90.00 0.3 x x x
Splash Guards, Rear Molded - Silver 22902404
Door Handles, Chrome - Front Set 22940649 $70.00 1.2 x
Splash Guards, Front Molded -
Hitch Trailering Package 22994291 $295.00 0.5 x x x 22902395
White Diamond
Splash Guards, Front Molded - Black 22902391 $90.00 0.3 x x x
$90.00 0.3 x x x Splash Guards, Rear Molded -
Splash Guards, Rear Molded - Black 22902401 22902405
White Diamond
*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.
2014 CHEVROLET SILVERADO Accessories Launch Kit 7 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ADI TO DEALER ACCESSORIES
BED PRODUCTS – CURRENT
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Bed Mat - Black Rubber Mat, GM logo, Tailgate Liner - Black 22879304 $50.00 0.3 x x x
17803370 $130.00 0.1 x
5'8" Short Box Tie Down Rings, Bed Mounted -
23146899 $100.00 0.2 x x x
Bed Mat - Black Rubber Mat, GM logo, Set of 4, Removable
17803371 $130.00 0.1 x x x
6'6" Standard Box Tonneau Cover, Hard Folding -
22834742 $870.00 0.5 x x x
Bed Mat - Black Rubber Mat, GM logo, 5'8" Short Box, Hi Gloss Vinyl, Black
17803372 $130.00 0.1 x
8' Long Box Tonneau Cover, Hard Folding -
22834743 $900.00 0.5 x x x
Bed Net - Black 12343606 $50.00 0.1 x x x 6'6" Standard Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo, Tonneau Cover, Soft Folding -
22892011 $450.00 0.9 x x x 22895471 $575.00 0.2 x x x
6'6" Standard Box 5' 8" Short Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo, Tonneau Cover, Soft Folding -
22892013 $450.00 0.9 x 22895472 $575.00 0.2 x x x
5'8" Short Box 6'6" Standard Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo, Tonneau Cover, Soft Roll-Up -
22892015 $475.00 0.9 x
8' Long Box Black with embossed Bowtie logo, Crew 22772361 $575.00 0.4 x x x
Bed Step, Retractable - Cab, 5'8" Short Box
For all 6'6" Regular Box and Light Duty Tonneau Cover, Soft Roll-Up - Black with
22799283 $325.00 0.5 x x x 22772362 $575.00 0.4 x x x
(1500 Series) 8' Long Box Models embossed Bowtie logo, 6'6" Standard Box
(Not for use with 4-Inch Assist Steps) Toolbox, Gullwing by UWS®
Bedliner - Black with GM logo, Compatible with Steel Utility Racks 19260344 $469.00 0.3 x x x
Crew Cab with 5'8" Short Box 23423552 $345.00 0.5 x by TracRac®
(For use With Perimeter Box Bed Lighting) Toolbox, Low Profile by UWS
Bedliner - Black with GM logo, 6'6" Compatible with Steel Utility Racks 19302652 $415.00 0.3 x x x
Standard Box (For use with Perimeter Box 23423551 $345.00 0.5 x x x by TracRac
Bed Lighting) Toolbox, Single - Lid Deep-Well by UWS
Bedliner - Black with GM logo, (Straight edge)
19299117 $469.00 0.3 x x x
6'6" Standard Box (Not for use with 23423548 $345.00 0.5 x x x Compatible with Steel Utility Racks
Perimeter Box Bed Lighting) by TracRac
Bedliner - Black with GM logo, Crew Cab Toolbox, Single - Lid Deep-Well by
with 5'8" Short Box (Not for use with 23423549 $345.00 0.5 x UWS (Beveled)
19299118 $469.00 0.3 x x x
Perimeter Box Bed Lighting) Compatible with Steel Utility Racks and
End Gate Handle, Chrome Aluminum Utility Racks by TracRac
(For vehicles equipped with Locking 22967794 $100.00 0.4 x x x Toolbox, Stationary -
19170990 $535.00 0.2 x x x
Tailgate and Rear View Camera) Bowtie logo, Diamond Patterned
End Gate Handle, Chrome
(For vehicles equipped with Locking 22967795 $100.00 0.2 x x x
Tailgate without Rear View Camera)
*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.
2014 CHEVROLET SILVERADO Accessories Launch Kit 8 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ADI TO DEALER ACCESSORIES
BED PRODUCTS – FUTURE (AVAILABLE Q3 2013)
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Bedliner - Black with 8' box 23423550 $345.00 0.5 x Tonneau Cover, Hard Folding by
Bedliner - Black with 8' box 23423547 $345.00 0.5 x Fold-a-Cover - 6'6" Standard Box, 19302799 $1,759.00 0.0 x x x
Perimeter Box Bed Lighting 23145347 $135.00 0.5 x x x Black with Personal Caddy
Tonneau Cover, Hard Folding by Tonneau Cover, Hard Folding -
19301291 $1,159.00 0.0 x x x 22834744 $945.00 0.5 x x
Fold-a-Cover® - 5'8" Short Box, Black 8' Long Box, Hi Gloss Vinyl, Black
Tonneau Cover, Hard Folding by Tonneau Cover, Soft Folding -
19302797 $1,159.00 0.0 x x x 22895473 $575.00 0.2 x x
Fold-a-Cover - 6'6" Standard Box, Black Black Tri-Fold, 8' Long Box
Tonneau Cover, Hard Folding by Tonneau Cover, Soft Roll-Up - Black with
22772363 $575.00 0.4 x x
Fold-a-Cover - 5'8" Short Box, 19302798 $1,759.00 0.0 x x x embossed Bowtie logo, 8' Long Box
Black with Personal Caddy®
UTILITY RACKS – CURRENT
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Cantilever Cab-Over Extension by TracRac® 19299113 $372.00 0.5 x x x Half-Steel Ladder Rack by TracRac 19299111 $319.00 1.0 x x x
Complete Rack System – Two Crossbars Single Crossbar by TracRac
by TracRac Compatible with Single-Lid 19299115 $744.00 0.8 x x x Compatible with Single-Lid Deep-Well 19299112 $372.00 0.5 x x x
Deep-Well Toolbox by UWS (Beveled) Toolbox by UWS (Beveled)
Full-Frame Steel Ladder Rack by TracRac
19299116 $979.00 1.5 x x x
fits 6'6" and 8' box only
WHEELS – CURRENT
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
22-Inch Wheels - Chrome 19301156 $527.00 0.2 x x Valve Stem - Includes Valve,
19259587 $6.40 0 x x x
22-Inch Wheels - Chrome 19301158 $527.00 0.2 x x Screw and Cap - Multipack (100 pc)
22-Inch Wheels - Chrome 19301157 $527.00 0.2 x x Wheel Lock and Nut Package - Chrome
17801711 $140.00 0.1 x x
Center Cap - Chrome 19301593 $40.00 0.1 x x (Includes 20 Nuts, 4 Locks and 1 Key)
Lug Nut - Stainless Steel Cap,
19302059 $120.00 0.1 x x x
Multipack (24 pc)
WHEELS – FUTURE (AVAILABLE Q3 2013)
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
22-Inch Wheels - Hi Gloss Black 19301162 $527.00 0.2 x x Center Cap - Bright Aluminum 19301597 $55.00 0.1 x x
22-Inch Wheels - Silver UBM/Hi Gloss Black 19301160 $527.00 0.2 x x Center Cap - Bright Aluminum,
19301598 $52.00 0.1 x x
22-Inch Wheels - Silver UBM 19301161 $527.00 0.2 x x Multipack (80 pcs)
Center Cap - Brushed Aluminum 19301595 $40.00 0.1 x x Center Cap - Chrome, Multipack (80 pc) 19301594 $38.00 0.1 x x
Center Cap - Brushed Aluminum, Lug Nut with Chrome Cap,
19301596 $38.00 0.1 x x 19302058 $500.00 0.1 x x x
Multipack (80 pc) Multipack (24 pc)
*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.
2014 CHEVROLET SILVERADO Accessories Launch Kit 9 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ADI TO DEALER ACCESSORIES
INTERIOR – CURRENT
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Assist Handle Package - Light Gray, Floor Mats,
22858822 $70.00 0.0 x
Includes A Pillar Trim (For use on Light 23135699 $50.00 0.3 x x x Rear Premium All-Weather - Black
Duty 1500 Models with Black Interior) Floor Mats,
19302688 $65.00 0.0 x x x
Assist Handle Package - Shale, Includes Front Vinyl Replacements - Cocoa
A Pillar Trim (For use on Light Duty 1500 23135700 $50.00 0.3 x x x Floor Mats,
Models with Cocoa/Dune Interior) 19300741 $50.00 0.0 x
Rear Vinyl Replacements - Cocoa
Console Organizer, Front Floor 22817343 $50.00 0.1 x x Floor Mats,
19302689 $65.00 0.0 x x x
First Aid Kit 88960626 $25.00 0.0 x x x Front Vinyl Replacements - Black
Floor Mats, Floor Mats,
19300734 $100.00 0.0 x x 19300744 $50.00 0.0 x
Front Carpet Replacements - Cocoa Rear Vinyl Replacements - Black
Floor Mats, Floor Mats,
19300736 $80.00 0.0 x 19300742 $50.00 0.0 x
Rear Carpet Replacements - Cocoa Rear Vinyl Replacements - Ebony
Floor Mats, Floor Mats,
19300735 $100.00 0.0 x x x 19300743 $50.00 0.0 x
Front Carpet Replacements - Ebony Rear Vinyl Replacements - Cocoa
Floor Mats, Remote Start, Includes two Fobs 22997089 $225.00 2.0 x x x
19300737 $80.00 0.0 x
Rear Carpet Replacements - Ebony Roadside Assistance Package 88960625 $55.00 0.0 x x x
Floor Mats, Smoker's Package - Includes Ashtray
22858617 $80.00 0.0 x x x
Front Premium All-Weather - Dune Receptacle, Lighter, Lighter Housing 22778446 $55.00 0.2 x x x
Floor Mats, Retainer, with Front Split Seat
22858830 $70.00 0.0 x x
Rear Premium All-Weather - Dune Smoker's Package - Includes Ashtray
Floor Mats, Receptacle, and Retainer with 22948330 $25.00 0.2 x x x
22858620 $80.00 0.0 x x x
Front Premium All-Weather - Cocoa Front Bucket Seat
Floor Mats, Stowage Bag, Front Center Console
22858825 $70.00 0.0 x x 22926859 $35.00 0.1 x x
Rear Premium All-Weather - Cocoa Expandable Tote
Floor Mats, Underseat Storage - Black 22793542 $200.00 0.3 x
22858624 $80.00 0.0 x x x
Front Premium All-Weather - Black
INTERIOR – FUTURE (AVAILABLE Q3 2013)
Install Regular Double Crew Install Regular Double Crew
Part Part No. MSRP* Time Cab Cab Cab Part Part No. MSRP* Time Cab Cab Cab
Door Sill Plates - Cocoa/Dune 23114163 $125.00 0.2 x x x Sunshade Package - Silver with Chevy
Door Sill Plates - Black 23114164 $125.00 0.2 x x x Bowtie logo (Not for use with Lane 23155165 $100.00 0.0 x x x
Floor Mats, Departure Warning)
19300738 $80.00 0.0 x Underseat Storage - Black 23183670 $200.00 0.3 x
Rear Carpet Replacements - Ebony
Sunshade Package - Underseat Storage - Black 23183674 $200.00 0.3 x
22987432 $100.00 0.0 x x x
Reflective with Bowtie logo Wi-Fi Hotspot 22871071 $535.00 1.0 x x x
*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.
2014 CHEVROLET SILVERADO Accessories Launch Kit 10 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.BED ACCESSORIES The all-new Silverado can be equipped with a wide array 1. Hard Folding Tonneau Cover by Fold-a-Cover® 5. Metal Storage Box of Chevrolet Accessories for the bed of your customers’ truck. From Tonneau Covers and Bed Mats to Bed and 2. Vinyl Tonneau Cover with Integrated Support Bows 6. Bedliner Tailgate Liners and Tool Boxes, these are the Chevrolet 3. Rubber Bed Mat 7. Tailgate Liner Accessories your customers will need to help get the most out of their Silverado. 4. Bed Net 2014 CHEVROLET SILVERADO Accessories Launch Kit 11 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ACCESSORY WHEELS A brand-new offering of eight accessory wheels provides great personalization options for your customers’ Double Cab or Crew Cab. NOW AVAILABLE: 22-Inch Wheel – Chrome (SEU) FUTURE* 22-Inch Wheel – Silver w/Black Inserts (RX1) NOW AVAILABLE: 22-Inch Wheel – Chrome (SEY) FUTURE* 22-Inch Wheel – Hi Gloss Black (SEV) NOW AVAILABLE: 22-Inch Wheel – Chrome (SEZ) FUTURE* 22-Inch Wheel – Silver (SF1) FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined w/Hi Gloss Black (SEW) FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined (SFO) 2LT Silverado Crew Cab shown. *Available Q4 2013. 2014 CHEVROLET SILVERADO Accessories Launch Kit 12 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
MERCHANDISING
Merchandising is key when selling accessories. The consumer needs to see, touch and feel all of the personalization options available to them.
Below are just a few ways to merchandise Chevrolet Accessories in your dealership.
CHEVROLET ACCESSORIES SLATWALL1 ACCESSORIES HANGING ACCESSORIES WALL LETTERS1
Laminated wood panel with 3-inch aluminum inserts to hold Chevrolet Accessories. HARDWARE KIT1 (OPTIONAL)
Mounts to wall with our French cleats. Kit includes: Two-inch-thick dimensional wall letters to identify
Note: Not recommended for hanging vehicle wheels. The Mobile Accessories Slatwall is • Four 4-inch chrome peg hooks the accessories area in your dealership. Designed for
designed for wheels. placement above the Chevrolet Accessories Slatwall.
• Four 8-inch chrome peg hooks
Overall size: 8.25 feet wide x 5 feet high. Overall size: 54 inches wide x 5 inches high.
• One 11.5-inch waterfall hook
• One steel license plate holder MANNEQUIN VEHICLE
ACCESSORIES SLATWALL PRICE HOLDERS1 (OPTIONAL)
• Two steel splash guard brackets On your showroom floor, display a Silverado with and
Set of six price holders for slatwall. Dealer must provide printed pricing information.
• One 18-inch-wide x 6-inch-high wire form without fully accessorized options. This is a great
brochure holder conversation starter for sales consultants.
MOBILE ACCESSORIES SLATWALL
• Two steel floor mat holders 1 Available through DCI Marketing and endorsed by the Chevrolet Family Image
Steel frame structure with slatwalls on two sides and locking casters for stability. Program. For details on the marketing displays by DCI Marketing, please call
Includes three brackets to hold vehicle wheel rims. Hanging hardware also sold individually. 800-766-5660 or visit gmdw.dcim.com.
Overall size: 3 feet wide x 6 feet high x 3 feet deep.
Soft Folding Tonneau Cover
Chrome Recovery Hooks
Chrome Fuel Door
4-Inch Chrome Tubular Assist Steps
22-Inch Wheels – Chrome
2014 CHEVROLET SILVERADO Accessories Launch Kit 13 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.ACCESSORY RESOURCES
From marketing and training to creating a great accessories display wall,
there are many Chevrolet resources available to you.
DIGITAL RESOURCES
• CHEVROLET.COM (Build Your Own Website)
• CHEVROLET DEALER COBALT WEBSITES
–– Accessory Model Portfolio (Consumer Search Inventory
showcases available accessories)
• GM ACCESSORIES DIGITAL SOLUTION
• GMAZ (www.gmaccessorieszone.com)
• ACCESSORIES INFORMATION CENTER (AIC)
–– Accessories Slatwall Planner
–– Dynamic Publishing
• GM ASSET CENTRAL (Accessible through GM GlobalConnect)
• DWD STORE
PRINT RESOURCES
• CHEVROLET ACCESSORY REFERENCE CATALOGS (ARCs)
• CHEVROLET SELECT ACCESSORIES BROCHURE
2014 CHEVROLET SILVERADO Accessories Launch Kit 14 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.NOTES This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Company. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Company. 2014 CHEVROLET SILVERADO Accessories Launch Kit 15 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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