ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT

 
 
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
ALL-NEW 2014 CHEVROLET SILVERADO 1500
ACCESSORIES LAUNCH KIT




Version 3.0
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
Dear Chevrolet Dealer Principal,                                                                                      3    Exterior Accessories
As you know, the 2014 Silverado exceeds the highest of standards with innovative design,                              4    Limited Production Options – Regular Cab
outstanding performance muscle, dependability and much more.                                                          5    Limited Production Options – Double Cab
To complement the new Silverado lineup, we’re pleased to bring you an expanded inventory of 2014                      6    Limited Production Options – Crew Cab
Accessories for the Silverado Regular Cab, Double Cab and Crew Cab models. This update features                7 – 10      ADI to Dealer Accessories
accessories that are currently available, as well as what’s coming soon. We will continue to update
you on additional products as they become available.                                                                 11    Bed Accessories
                                                                                                                     12    Accessory Wheels
Should you have any questions, please contact our Chevrolet Zone Team of ADI.
                                                                                                                     13    Merchandising
Here’s to good selling!
                                                                                                                    14     Accessory Resources
                                                                                                                     15    Notes


Don Johnson                            Chris Perry
U.S. Vice President,                   U.S. Vice President,
Chevrolet Sales & Service              Chevrolet Marketing



2014 CHEVROLET SILVERADO Accessories Launch Kit                                                       2   GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
STYLING EXTERIOR
                                                      A BOLD STATEMENT AT FIRST GLANCE.
                                                      Form follows function to create the aggressive looks of the 2014
                                                      Silverado. Just like the pickup itself, the array of Chevrolet Accessories
                                                      available for Silverado are as good-looking as they are useful.

                                                      1. Chrome Tailgate Handle

                                                      2. Polished Exhaust Tip

                                                      3. Chrome Recovery Hooks

                                                      4. Chrome Fuel Door

                                                      5. Chrome Bodyside Moldings

                                                      6. Chrome Assist Steps – 6-Inch Rectangular

                                                      7. 22-Inch Wheel – Chrome




2014 CHEVROLET SILVERADO Accessories Launch Kit   3       GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
REGULAR CAB                                             DOUBLE CAB                           CREW CAB


LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a                                  CURRENT                                                              CURRENT
preordered option that includes a single                                                                                       Suggested                                                                               Suggested
accessory or a collection of accessories that                                                                           LPO    Penetration                                                                    LPO      Penetration
are part of a special package.                                           LPO Name                                       Code     Rates       LPO Name                                                         Code       Rates
                                                                        INTERIOR                                                             BED
LPO FEATURES AND BENEFITS                                               Console Organizer, Front Floor                  VKW       20%        Bed Mat, Rubber                                                  VBR             20%
• Ordered during vehicle order process                                  Floor Console Insert                            S0P       20%        Bed Net                                                          RXQ             10%
• Fully residualized (listed on Monroney Label)                         Floor Mats, All-Weather                         VAV       60%        Bed Rug                                                          VBN             10%

• Covered by New Vehicle Limited Warranty1                              Floor Mats, Carpeted                            RWS       20%        Bed Step, Retractable (6' 6" or 8' box only)                     S6V             30%
                                                                        EXTERIOR                                                             Bed Storage Box, Metal                                           RW6             20%
• Included in floor plan
                                                                        Assist Steps – 4-Inch Round, Black              RVS       30%        Bedliner with Tailgate Liner                                     VZX             75%
• Provided by ADI and installed by Dealer
                                                                        Assist Steps – 6-Inch Rectangular, Black        RVQ       30%        Tailgate Liner                                                   VUK             75%
• Labor paid through warranty system similar                            Assist Steps – 4-Inch Round, Chrome             VXJ       20%        Tonneau Cover, Hard Folding                                      VQT             10%
  to Pre-Delivery Inspection (PDI)
                                                                        Assist Steps – 6-Inch Rectangular, Chrome       VXH       20%        Tonneau Cover, Soft Folding                                      5JY             10%
For a complete list of current LPO Packages                             Bodyside Moldings, Chrome                       RWI        10%       Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online                                                                                                                                                                       VPB             10%
                                                                                                                                             Support Bows
Order/Reference Guide found on the Order                                Exhaust Tip, Polished                           VQZ        10%
                                                                                                                                             WHEELS
Workbench on GM GlobalConnect.                                          Fuel Door, Chrome                               VQL        10%
                                                                                                                                             Wheel Locks                                                      SFE             50%
The LPO Packages are available to order via                             Recovery Hooks, Chrome                          SDA        10%
                                                                                                                                             Note: Pricing and Install Time to be released at a later date.
the Workbench Configurator, using the unique                            Splash Guards, Flat                             SB1       20%
option code associated with each package. For
                                                                        Splash Guards, Molded                           VQK       20%
additional information on any LPO Package,
please contact your ADI.                                                Tailgate Handle, Chrome                         SCZ        10%
                                                                        Wheel House Liners, Rear                        S41       80%

1 Most Chevrolet parts and accessories sold and installed on a
  Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
  Accessories Distributor/Installer (ADI) before delivery to the
                                                                        FUTURE (AVAILABLE Q3 2013)
  customer are covered under the applicable portion (Bumper-to-
  Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty.         LPO Name                                               LPO Code
  If Chevrolet Accessories are installed after vehicle delivery, or
  are replaced under the New Vehicle Limited Warranty, they will        Splash Guards, Body-Color Molded                           VRV
  be covered, parts and labor, for the longer of the following: a) 12
  months/12,000 miles (whichever comes first), or b) the balance of     WiFi Hotspot                                               SFV
  the applicable portion of the New Vehicle Limited Warranty. See
  your dealer for details.
 This material is not legally approved for use in any advertising. It
 is intended for use by dealership employees only and is not to be
 disseminated to, or reviewed by, consumers. Information contained
 herein is designed to be as comprehensive and factual as possible.
 Chevrolet reserves the right, however, to make changes at any
 time, without notice, in materials, equipment, specifications,
 models and availability. Copyright 2013 General Motors Company.
 All Rights Reserved. No portion of this work may be reproduced,
 rebroadcast or redistributed, in whole or in part, without the
 express written permission of General Motors Company.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                     4                        GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
REGULAR CAB                                             DOUBLE CAB                            CREW CAB


LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a                                  CURRENT                                                               CURRENT
preordered option that includes a single                                                                                        Suggested                                                                                 Suggested
accessory or a collection of accessories that                                                                            LPO    Penetration                                                                      LPO      Penetration
are part of a special package.                                           LPO Name                                        Code     Rates         LPO Name                                                         Code       Rates
                                                                         INTERIOR                                                               BED
LPO FEATURES AND BENEFITS                                                Console Organizer, Front Floor                  VKW       30%          Bed Mat, Rubber                                                  VBR             10%
• Ordered during vehicle order process                                   Floor Console Insert                            S0P       30%          Bed Net                                                          RXQ             10%
• Fully residualized (listed on Monroney Label)                          Floor Mats, All-Weather                         VAV       50%          Bed Rug                                                          VBN             10%

• Covered by New Vehicle Limited Warranty1                               Floor Mats, Carpeted                            RWS       30%          Bed Step, Retractable (6' 6" or 8' box only)                     S6V             30%
                                                                         EXTERIOR                                                               Bed Storage Box, Metal                                           RW6             20%
• Included in floor plan
                                                                         Assist Steps – 4-Inch Round, Black              RVS       30%          Bedliner with Tailgate Liner                                     VZX             75%
• Provided by ADI and installed by Dealer
                                                                         Assist Steps – 6-Inch Rectangular, Black        RVQ       30%          Tailgate Liner                                                   VUK             75%
• Labor paid through warranty system similar                             Assist Steps – 4-Inch Round, Chrome             VXJ       30%          Tonneau Cover, Hard Folding                                      VQT             10%
  to Pre-Delivery Inspection (PDI)
                                                                         Assist Steps – 6-Inch Rectangular, Chrome       VXH       30%          Tonneau Cover, Soft Folding                                      5JY             10%
For a complete list of current LPO Packages                              Bodyside Moldings, Chrome                       RWI        15%         Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online                                                                                                                                                                          VPB             10%
                                                                                                                                                Support Bows
Order/Reference Guide found on the Order                                 Exhaust Tip, Polished                           VQZ        15%
                                                                                                                                                WHEELS
Workbench on GM GlobalConnect.                                           Fuel Door, Chrome                               VQL        15%
                                                                                                                                               22-Inch Wheel – Chrome                                            SEU             15%
The LPO Packages are available to order via                              Recovery Hooks, Chrome                          SDA       20%
                                                                                                                                               22-Inch Wheel – Chrome                                            SEY             15%
the Workbench Configurator, using the unique                             Splash Guards, Flat                             SB1       20%
option code associated with each package. For                                                                                                  22-Inch Wheel – Chrome                                            SEZ             15%
                                                                         Splash Guards, Molded                           VQK       20%
additional information on any LPO Package,                                                                                                      Wheel Locks                                                      SFE             30%
please contact your ADI.                                                 Tailgate Handle, Chrome                         SCZ        15%
                                                                                                                                                Note: Pricing and Install Time to be released at a later date.



1 Most Chevrolet parts and accessories sold and installed on a          FUTURE (AVAILABLE Q3 2013)                                            FUTURE (AVAILABLE Q4 2013)
  Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
  Accessories Distributor/Installer (ADI) before delivery to the
  customer are covered under the applicable portion (Bumper-to-          LPO Name                                                LPO Code       LPO Name                                                                     LPO Code
  Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty.
                                                                         Splash Guards, Body-Color Molded                           VRV        22-Inch Wheel – Hi Gloss Black                                                    SEV
  If Chevrolet Accessories are installed after vehicle delivery, or
  are replaced under the New Vehicle Limited Warranty, they will                                                                               22-Inch Wheel – Silver                                                             SF1
  be covered, parts and labor, for the longer of the following: a) 12    Underseat Storage, Rear                                    VBJ
  months/12,000 miles (whichever comes first), or b) the balance of                                                                            22-Inch Wheel – Silver UBM                                                        SF0
  the applicable portion of the New Vehicle Limited Warranty. See        WiFi Hotspot                                               SFV
  your dealer for details.                                                                                                                     22-Inch Wheel – Silver UBM/Hi Gloss Black                                         SEW
 This material is not legally approved for use in any advertising. It                                                                          22-Inch Wheel – Silver w/Black Inserts                                             RX1
 is intended for use by dealership employees only and is not to be
 disseminated to, or reviewed by, consumers. Information contained
 herein is designed to be as comprehensive and factual as possible.
 Chevrolet reserves the right, however, to make changes at any
                                                                        LPO PACKAGES
 time, without notice, in materials, equipment, specifications,         • PDL – Cargo Convenience Package (All-Weather Floor Mats, Front Floor Console Organizer and Rear Underseat Storage)
 models and availability. Copyright 2013 General Motors Company.
 All Rights Reserved. No portion of this work may be reproduced,        • PDM – Bed Protection Package (Rubber Bed Mat, Tailgate Liner and Soft Folding Tonneau Cover)
 rebroadcast or redistributed, in whole or in part, without the
 express written permission of General Motors Company.                  • PDQ – Chrome Appearance Package (4-Inch Chrome Assist Steps, Polished Exhaust Tip and Chrome Recovery Hooks)

2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                      5                          GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
REGULAR CAB                                             DOUBLE CAB                            CREW CAB


LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a                                  CURRENT                                                               CURRENT
preordered option that includes a single                                                                                       Suggested                                                                                  Suggested
accessory or a collection of accessories that                                                                           LPO    Penetration                                                                       LPO      Penetration
are part of a special package.                                           LPO Name                                       Code     Rates          LPO Name                                                         Code       Rates
                                                                         INTERIOR                                                               BED
LPO FEATURES AND BENEFITS                                                Console Organizer, Front Floor                 VKW       30%           Bed Mat, Rubber                                                  VBR             10%
• Ordered during vehicle order process                                   Floor Console Insert                           S0P       30%           Bed Net                                                          RXQ             10%
• Fully residualized (listed on Monroney Label)                          Floor Mats, All-Weather                        VAV       50%           Bed Rug                                                          VBN             10%

• Covered by New Vehicle Limited Warranty1                               Floor Mats, Carpeted                           RWS       30%           Bed Step, Retractable (6' 6" or 8' box only)                     S6V             30%
                                                                         Underseat Storage, Rear                        VBJ       30%           Bed Storage Box, Metal                                           RW6              5%
• Included in floor plan
                                                                         EXTERIOR                                                               Bedliner with Tailgate Liner                                     VZX             65%
• Provided by ADI and installed by Dealer
                                                                         Assist Steps – 4-Inch Round, Black             RVS       30%           Tailgate Liner                                                   VUK             10%
• Labor paid through warranty system similar                             Assist Steps – 6-Inch Rectangular, Black       RVQ       30%           Tonneau Cover, Hard Folding                                      VQT             10%
  to Pre-Delivery Inspection (PDI)
                                                                         Assist Steps – 4-Inch Round, Chrome            VXJ       30%           Tonneau Cover, Soft Folding                                      5JY             10%
For a complete list of current LPO Packages                              Bodyside Moldings, Chrome                      RWI        15%          Tonneau Cover, Vinyl with Integrated
and details, please refer to the Online                                                                                                                                                                          VPB             10%
                                                                                                                                                Support Bows
Order/Reference Guide found on the Order                                 Exhaust Tip, Polished                          VQZ       35%
                                                                                                                                                WHEELS
Workbench on GM GlobalConnect.                                           Fuel Door, Chrome                              VQL        15%
                                                                                                                                               22-Inch Wheel – Chrome                                            SEU             15%
The LPO Packages are available to order via                              Recovery Hooks, Chrome                         SDA       30%
                                                                                                                                               22-Inch Wheel – Chrome                                            SEY             15%
the Workbench Configurator, using the unique                             Splash Guards, Flat                            SB1       20%
option code associated with each package. For                                                                                                  22-Inch Wheel – Chrome                                            SEZ             15%
                                                                         Splash Guards, Molded                          VQK       20%
additional information on any LPO Package,                                                                                                      Wheel Locks                                                      SFE             30%
please contact your ADI.                                                 Tailgate Handle, Chrome                        SCZ        15%
                                                                                                                                                Note: Pricing and Install Time to be released at a later date.



1 Most Chevrolet parts and accessories sold and installed on a          FUTURE (AVAILABLE Q3 2013)                                            FUTURE (AVAILABLE Q4 2013)
  Chevrolet vehicle by a Chevrolet Dealer or a Chevrolet-approved
  Accessories Distributor/Installer (ADI) before delivery to the
  customer are covered under the applicable portion (Bumper-to-          LPO Name                                               LPO Code        LPO Name                                                                     LPO Code
  Bumper, Powertrain, etc.) of the New Vehicle Limited Warranty.
                                                                         Splash Guards, Body-Color Molded                          VRV         22-Inch Wheel – Hi Gloss Black                                                    SEV
  If Chevrolet Accessories are installed after vehicle delivery, or
  are replaced under the New Vehicle Limited Warranty, they will                                                                               22-Inch Wheel – Silver                                                             SF1
  be covered, parts and labor, for the longer of the following: a) 12    WiFi Hotspot                                              SFV
  months/12,000 miles (whichever comes first), or b) the balance of                                                                            22-Inch Wheel – Silver UBM                                                        SF0
  the applicable portion of the New Vehicle Limited Warranty. See
  your dealer for details.                                                                                                                     22-Inch Wheel – Silver UBM/Hi Gloss Black                                         SEW
 This material is not legally approved for use in any advertising. It                                                                          22-Inch Wheel – Silver w/Black Inserts                                             RX1
 is intended for use by dealership employees only and is not to be
 disseminated to, or reviewed by, consumers. Information contained
 herein is designed to be as comprehensive and factual as possible.
 Chevrolet reserves the right, however, to make changes at any
                                                                        LPO PACKAGES
 time, without notice, in materials, equipment, specifications,         • PDL – Cargo Convenience Package (All-Weather Floor Mats, Front Floor Console Organizer and Rear Underseat Storage)
 models and availability. Copyright 2013 General Motors Company.
 All Rights Reserved. No portion of this work may be reproduced,        • PDM – Bed Protection Package (Rubber Bed Mat, Tailgate Liner and Soft Folding Tonneau Cover)
 rebroadcast or redistributed, in whole or in part, without the
 express written permission of General Motors Company.                  • PDQ – Chrome Appearance Package (4-Inch Chrome Assist Steps, Polished Exhaust Tip and Chrome Recovery Hooks)

2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                     6                           GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
ADI TO DEALER ACCESSORIES
As with all Chevrolet vehicles, the All-New Silverado is available with a host of ADI to Dealer Accessories.

EXTERIOR – CURRENT
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                   Part No.        MSRP*        Time         Cab          Cab            Cab             Part                                                  Part No.         MSRP*        Time          Cab           Cab           Cab
Assist Steps, 4-Inch Round - Chrome                   22805432        $550.00        0.5            x                                        Hitch Ball Mount Assembly – 2" Receiver Bar,
                                                                                                                                                                                                   19245488          $40.00        0.1           x              x            x
Assist Steps, 4-Inch Round - Black                    22805433        $500.00        0.5            x                                        4" Rise, 5 1/4" Drop
Assist Steps, 4-Inch Round - Chrome                   22805434        $650.00        0.5                         x                           Hitch Pin, Locking -
                                                                                                                                                                                                    12499511         $40.00        0.1           x              x            x
Assist Steps, 4-Inch Round - Black                    22805435        $600.00        0.4                         x                           Chrome Pin with Black Cover
Assist Steps, 4-Inch Round - Chrome                   22805436        $650.00        0.5                                       x             Hood Deflector by EGR® - Dark Smoke                   19302679          $95.00        0.3           x              x            x
Assist Steps, 4-Inch Round - Black                    22805437        $600.00        0.3                                       x             Hood Deflector by EGR - Chrome                        19302745         $165.00        0.3           x              x            x
Assist Steps, 6-Inch Rectangular - Chrome             22805440        $700.00        0.6                         x                           Outside Rearview Mirror Cover,
                                                                                                                                                                                                   22913965         $100.00        0.5           x              x            x
                                                                                                                                             Chrome (Set of 2)
Assist Steps, 6-Inch Rectangular - Chrome             22805442        $700.00        0.5                                       x
                                                                                                                                             Recovery Hooks - Black                                 19159115         $45.00        0.5           x              x            x
Assist Steps, 6-Inch Rectangular - Black              22805443        $650.00        0.5                                       x
                                                                                                                                             Recovery Hooks - Chrome                               22858896         $150.00        0.5           x              x            x
Bodyside Molding Package - Chrome                     22775458        $200.00        0.8                                       x
                                                                                                                                             Reflective Triangle                                   22745654          $15.00        0.0           x              x            x
Door Handles, Chrome - Front and Rear Sets            22940647        $145.00        2.4                                       x
                                                                                                                                             Side Window Weather Deflector by EGR -
End Gate Handle, Chrome                                                                                                                                                                            19302680          $95.00        0.3                                       x
                                                                                                                                             Dark Smoke
(For vehicles equipped with Locking Tailgate          22967794         $100.00       0.4            x            x             x
and Rear View Camera)                                                                                                                        Side Window Weather Deflector by EGR -
                                                                                                                                                                                                    19302681         $95.00        0.3                          x
                                                                                                                                             Dark Smoke
End Gate Handle, Chrome
(For vehicles equipped with Locking Tailgate          22967795         $100.00       0.2            x            x             x             Side Window Weather Deflector by EGR -
                                                                                                                                                                                                   19302682          $65.00        0.3           x
without Rear View Camera)                                                                                                                    Dark Smoke
Exhaust Tip, Polished - Bowtie logo                    22799814        $100.00       0.3            x            x             x             Splash Guards, Front Flat - Black                     22894859
                                                                                                                                                                                                                     $30.00        0.3           x              x            x
                                                                                                                                             Splash Guards, Rear Flat - Black                      22894865
Exhaust Tip, Polished - No Bowtie logo                 22911703        $105.00       0.3            x            x             x
                                                                                                                                             Splash Guards, Front Molded - Black Grained           22894857
Fuel Door, Chrome - 6'6" Standard Box and                                                                                                                                                                            $50.00        0.3           x              x            x
                                                       22832419        $155.00       0.5            x            x             x             Splash Guards, Rear Molded - Black Grained            22894863
8' Long Box
                                                                                                                                             Trailer Wiring Adapter – Converts 7 Pin
Fuel Door, Chrome - 5'8" Short Box                    22832420         $155.00       0.5                                       x                                                                   12496599          $20.00        0.0           x              x            x
                                                                                                                                             Round to 4 Pin Flat
Hitch Ball Assembly – 2 5/16" Ball,
                                                       19245476         $25.00        0.1           x            x             x             Trailer Wiring Adapter – Converts 7 Pin
6000 lb. Max Load                                                                                                                                                                                   12497781         $35.00        0.0           x              x            x
                                                                                                                                             Round to 12V Power Outlet
Hitch Ball Assembly – 1 7/8" Ball,
                                                       19245478         $20.00        0.1           x            x             x             Trailer Wiring Adapter – Contains (2) 7-way
2000 lb. Max Load                                                                                                                                                                                  19201995          $40.00        0.0           x              x            x
                                                                                                                                             Power Outlet Adapters
Hitch Ball Assembly – 2" Ball,
                                                      19245480          $20.00        0.1           x            x             x             Wheel House Liner, Rear                               22998786         $120.00        0.5           x              x            x
3500 lb. Max Load
Hitch Ball Mount Assembly – 2" Receiver Bar,
                                                      19245486          $30.00        0.1           x            x             x
3/4" Rise, 2" Drop


EXTERIOR – FUTURE (AVAILABLE Q3 2013)
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                   Part No.        MSRP*        Time         Cab          Cab            Cab             Part                                                  Part No.         MSRP*        Time          Cab           Cab           Cab
Assist Steps, 6-Inch Rectangular - Chrome             22805438        $600.00        0.5            x                                        Splash Guards, Front Molded - Summit White            22902392
                                                                                                                                                                                                                     $90.00        0.3           x              x            x
Assist Steps, 6-Inch Rectangular - Black              22805439        $550.00        0.5            x                                        Splash Guards, Rear Molded - Summit White             22902402
Assist Steps, 6-Inch Rectangular - Black              22805441        $650.00        0.6                         x                           Splash Guards, Front Molded - Red                     22902393
                                                                                                                                                                                                                     $90.00        0.3           x              x            x
Bodyside Molding Package - Chrome                     22775457        $120.00        0.6            x                                        Splash Guards, Rear Molded - Red                      22902403
Bodyside Molding Package - Chrome                     22775459        $200.00        0.8                         x                           Splash Guards, Front Molded - Silver                  22902394
                                                                                                                                                                                                                     $90.00        0.3           x              x            x
                                                                                                                                             Splash Guards, Rear Molded - Silver                   22902404
Door Handles, Chrome - Front Set                      22940649         $70.00        1.2            x
                                                                                                                                             Splash Guards, Front Molded -
Hitch Trailering Package                              22994291        $295.00        0.5            x            x             x                                                                   22902395
                                                                                                                                             White Diamond
Splash Guards, Front Molded - Black                   22902391                                                                                                                                                       $90.00        0.3           x              x            x
                                                                        $90.00       0.3            x            x             x             Splash Guards, Rear Molded -
Splash Guards, Rear Molded - Black                    22902401                                                                                                                                     22902405
                                                                                                                                             White Diamond

*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                                         7                                             GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
ADI TO DEALER ACCESSORIES
BED PRODUCTS – CURRENT
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
Bed Mat - Black Rubber Mat, GM logo,                                                                                                         Tailgate Liner - Black                               22879304           $50.00        0.3           x              x            x
                                                     17803370          $130.00        0.1                                      x
5'8" Short Box                                                                                                                               Tie Down Rings, Bed Mounted -
                                                                                                                                                                                                  23146899          $100.00        0.2           x              x            x
Bed Mat - Black Rubber Mat, GM logo,                                                                                                         Set of 4, Removable
                                                     17803371          $130.00        0.1           x            x             x
6'6" Standard Box                                                                                                                            Tonneau Cover, Hard Folding -
                                                                                                                                                                                                  22834742         $870.00         0.5           x              x            x
Bed Mat - Black Rubber Mat, GM logo,                                                                                                         5'8" Short Box, Hi Gloss Vinyl, Black
                                                     17803372          $130.00        0.1           x
8' Long Box                                                                                                                                  Tonneau Cover, Hard Folding -
                                                                                                                                                                                                  22834743         $900.00         0.5           x              x            x
Bed Net - Black                                      12343606           $50.00        0.1           x            x             x             6'6" Standard Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo,                                                                                                               Tonneau Cover, Soft Folding -
                                                     22892011         $450.00        0.9            x            x             x                                                                  22895471          $575.00        0.2           x              x            x
6'6" Standard Box                                                                                                                            5' 8" Short Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo,                                                                                                               Tonneau Cover, Soft Folding -
                                                     22892013         $450.00        0.9                                       x                                                                  22895472          $575.00        0.2           x              x            x
5'8" Short Box                                                                                                                               6'6" Standard Box, Hi Gloss Vinyl, Black
Bed Rug, Carpet - Bowtie logo,                                                                                                               Tonneau Cover, Soft Roll-Up -
                                                     22892015         $475.00        0.9            x
8' Long Box                                                                                                                                  Black with embossed Bowtie logo, Crew                22772361          $575.00        0.4           x              x            x
Bed Step, Retractable -                                                                                                                      Cab, 5'8" Short Box
For all 6'6" Regular Box and Light Duty                                                                                                      Tonneau Cover, Soft Roll-Up - Black with
                                                     22799283         $325.00        0.5            x            x             x                                                                  22772362          $575.00        0.4           x              x            x
(1500 Series) 8' Long Box Models                                                                                                             embossed Bowtie logo, 6'6" Standard Box
(Not for use with 4-Inch Assist Steps)                                                                                                       Toolbox, Gullwing by UWS®
Bedliner - Black with GM logo,                                                                                                               Compatible with Steel Utility Racks                  19260344         $469.00         0.3           x              x            x
Crew Cab with 5'8" Short Box                         23423552         $345.00        0.5                                       x             by TracRac®
(For use With Perimeter Box Bed Lighting)                                                                                                    Toolbox, Low Profile by UWS
Bedliner - Black with GM logo, 6'6"                                                                                                          Compatible with Steel Utility Racks                  19302652          $415.00        0.3           x              x            x
Standard Box (For use with Perimeter Box             23423551         $345.00        0.5            x            x             x             by TracRac
Bed Lighting)                                                                                                                                Toolbox, Single - Lid Deep-Well by UWS
Bedliner - Black with GM logo,                                                                                                               (Straight edge)
                                                                                                                                                                                                  19299117         $469.00         0.3           x              x            x
6'6" Standard Box (Not for use with                  23423548         $345.00        0.5            x            x             x             Compatible with Steel Utility Racks
Perimeter Box Bed Lighting)                                                                                                                  by TracRac
Bedliner - Black with GM logo, Crew Cab                                                                                                      Toolbox, Single - Lid Deep-Well by
with 5'8" Short Box (Not for use with                23423549         $345.00        0.5                                       x             UWS (Beveled)
                                                                                                                                                                                                  19299118         $469.00         0.3           x              x            x
Perimeter Box Bed Lighting)                                                                                                                  Compatible with Steel Utility Racks and
End Gate Handle, Chrome                                                                                                                      Aluminum Utility Racks by TracRac
(For vehicles equipped with Locking                  22967794          $100.00       0.4            x            x             x             Toolbox, Stationary -
                                                                                                                                                                                                  19170990         $535.00         0.2           x              x            x
Tailgate and Rear View Camera)                                                                                                               Bowtie logo, Diamond Patterned
End Gate Handle, Chrome
(For vehicles equipped with Locking                  22967795          $100.00       0.2            x            x             x
Tailgate without Rear View Camera)




*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                                         8                                             GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
ADI TO DEALER ACCESSORIES
BED PRODUCTS – FUTURE (AVAILABLE Q3 2013)
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
Bedliner - Black with 8' box                         23423550         $345.00        0.5            x                                        Tonneau Cover, Hard Folding by
Bedliner - Black with 8' box                         23423547         $345.00        0.5            x                                        Fold-a-Cover - 6'6" Standard Box,                    19302799        $1,759.00        0.0           x              x            x
Perimeter Box Bed Lighting                           23145347         $135.00        0.5            x            x             x             Black with Personal Caddy
Tonneau Cover, Hard Folding by                                                                                                               Tonneau Cover, Hard Folding -
                                                     19301291        $1,159.00       0.0            x            x             x                                                                  22834744         $945.00         0.5           x              x
Fold-a-Cover® - 5'8" Short Box, Black                                                                                                        8' Long Box, Hi Gloss Vinyl, Black
Tonneau Cover, Hard Folding by                                                                                                               Tonneau Cover, Soft Folding -
                                                     19302797        $1,159.00       0.0            x            x             x                                                                  22895473          $575.00        0.2           x              x
Fold-a-Cover - 6'6" Standard Box, Black                                                                                                      Black Tri-Fold, 8' Long Box
Tonneau Cover, Hard Folding by                                                                                                               Tonneau Cover, Soft Roll-Up - Black with
                                                                                                                                                                                                  22772363          $575.00        0.4           x              x
Fold-a-Cover - 5'8" Short Box,                       19302798        $1,759.00       0.0            x            x             x             embossed Bowtie logo, 8' Long Box
Black with Personal Caddy®


UTILITY RACKS – CURRENT
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
Cantilever Cab-Over Extension by TracRac®            19299113          $372.00       0.5            x            x             x             Half-Steel Ladder Rack by TracRac                    19299111          $319.00        1.0           x              x            x
Complete Rack System – Two Crossbars                                                                                                         Single Crossbar by TracRac
by TracRac Compatible with Single-Lid                19299115         $744.00        0.8            x            x             x             Compatible with Single-Lid Deep-Well                 19299112          $372.00        0.5           x              x            x
Deep-Well Toolbox by UWS (Beveled)                                                                                                           Toolbox by UWS (Beveled)
Full-Frame Steel Ladder Rack by TracRac
                                                     19299116         $979.00         1.5           x            x             x
fits 6'6" and 8' box only


WHEELS – CURRENT
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
22-Inch Wheels - Chrome                              19301156         $527.00        0.2                         x             x             Valve Stem - Includes Valve,
                                                                                                                                                                                                  19259587            $6.40         0            x              x            x
22-Inch Wheels - Chrome                              19301158         $527.00        0.2                         x             x             Screw and Cap - Multipack (100 pc)
22-Inch Wheels - Chrome                              19301157         $527.00        0.2                         x             x             Wheel Lock and Nut Package - Chrome
                                                                                                                                                                                                   17801711         $140.00        0.1                          x            x
Center Cap - Chrome                                  19301593          $40.00        0.1                         x             x             (Includes 20 Nuts, 4 Locks and 1 Key)
Lug Nut - Stainless Steel Cap,
                                                     19302059          $120.00        0.1           x            x             x
Multipack (24 pc)



WHEELS – FUTURE (AVAILABLE Q3 2013)
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
22-Inch Wheels - Hi Gloss Black                      19301162         $527.00        0.2                         x             x             Center Cap - Bright Aluminum                         19301597           $55.00        0.1                          x            x
22-Inch Wheels - Silver UBM/Hi Gloss Black           19301160         $527.00        0.2                         x             x             Center Cap - Bright Aluminum,
                                                                                                                                                                                                  19301598           $52.00        0.1                          x            x
22-Inch Wheels - Silver UBM                           19301161        $527.00        0.2                         x             x             Multipack (80 pcs)
Center Cap - Brushed Aluminum                        19301595          $40.00        0.1                         x             x             Center Cap - Chrome, Multipack (80 pc)               19301594           $38.00        0.1                          x            x
Center Cap - Brushed Aluminum,                                                                                                               Lug Nut with Chrome Cap,
                                                     19301596           $38.00        0.1                        x             x                                                                  19302058         $500.00         0.1           x              x            x
Multipack (80 pc)                                                                                                                            Multipack (24 pc)




*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                                         9                                             GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ALL-NEW 2014 CHEVROLET SILVERADO 1500 ACCESSORIES LAUNCH KIT
ADI TO DEALER ACCESSORIES
INTERIOR – CURRENT
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
Assist Handle Package - Light Gray,                                                                                                          Floor Mats,
                                                                                                                                                                                                 22858822            $70.00        0.0                                       x
Includes A Pillar Trim (For use on Light             23135699           $50.00       0.3            x            x             x             Rear Premium All-Weather - Black
Duty 1500 Models with Black Interior)                                                                                                        Floor Mats,
                                                                                                                                                                                                  19302688           $65.00        0.0           x              x            x
Assist Handle Package - Shale, Includes                                                                                                      Front Vinyl Replacements - Cocoa
A Pillar Trim (For use on Light Duty 1500            23135700           $50.00       0.3            x            x             x             Floor Mats,
Models with Cocoa/Dune Interior)                                                                                                                                                                  19300741           $50.00        0.0                          x
                                                                                                                                             Rear Vinyl Replacements - Cocoa
Console Organizer, Front Floor                      22817343            $50.00       0.1                         x             x             Floor Mats,
                                                                                                                                                                                                  19302689           $65.00        0.0           x              x            x
First Aid Kit                                       88960626            $25.00       0.0            x            x             x             Front Vinyl Replacements - Black
Floor Mats,                                                                                                                                  Floor Mats,
                                                     19300734          $100.00       0.0            x                          x                                                                  19300744           $50.00        0.0                                       x
Front Carpet Replacements - Cocoa                                                                                                            Rear Vinyl Replacements - Black
Floor Mats,                                                                                                                                  Floor Mats,
                                                     19300736           $80.00       0.0                                       x                                                                  19300742           $50.00        0.0                          x
Rear Carpet Replacements - Cocoa                                                                                                             Rear Vinyl Replacements - Ebony
Floor Mats,                                                                                                                                  Floor Mats,
                                                     19300735          $100.00       0.0            x            x             x                                                                  19300743           $50.00        0.0                                       x
Front Carpet Replacements - Ebony                                                                                                            Rear Vinyl Replacements - Cocoa
Floor Mats,                                                                                                                                  Remote Start, Includes two Fobs                     22997089          $225.00         2.0           x              x            x
                                                     19300737           $80.00       0.0                                       x
Rear Carpet Replacements - Ebony                                                                                                             Roadside Assistance Package                         88960625           $55.00         0.0           x              x            x
Floor Mats,                                                                                                                                  Smoker's Package - Includes Ashtray
                                                     22858617           $80.00       0.0            x            x             x
Front Premium All-Weather - Dune                                                                                                             Receptacle, Lighter, Lighter Housing                 22778446           $55.00        0.2           x              x            x
Floor Mats,                                                                                                                                  Retainer, with Front Split Seat
                                                     22858830           $70.00       0.0                         x             x
Rear Premium All-Weather - Dune                                                                                                              Smoker's Package - Includes Ashtray
Floor Mats,                                                                                                                                  Receptacle, and Retainer with                       22948330            $25.00        0.2           x              x            x
                                                     22858620           $80.00       0.0            x            x             x
Front Premium All-Weather - Cocoa                                                                                                            Front Bucket Seat
Floor Mats,                                                                                                                                  Stowage Bag, Front Center Console
                                                     22858825           $70.00       0.0                         x             x                                                                 22926859            $35.00        0.1                          x            x
Rear Premium All-Weather - Cocoa                                                                                                             Expandable Tote
Floor Mats,                                                                                                                                  Underseat Storage - Black                            22793542         $200.00         0.3                                       x
                                                     22858624           $80.00       0.0            x            x             x
Front Premium All-Weather - Black




INTERIOR – FUTURE (AVAILABLE Q3 2013)
                                                                                   Install     Regular       Double         Crew                                                                                                Install      Regular        Double        Crew
Part                                                 Part No.         MSRP*         Time         Cab          Cab            Cab             Part                                                 Part No.         MSRP*         Time          Cab           Cab           Cab
Door Sill Plates - Cocoa/Dune                        23114163          $125.00       0.2            x            x             x             Sunshade Package - Silver with Chevy
Door Sill Plates - Black                             23114164          $125.00       0.2            x            x             x             Bowtie logo (Not for use with Lane                   23155165          $100.00        0.0           x              x            x
Floor Mats,                                                                                                                                  Departure Warning)
                                                     19300738           $80.00       0.0                         x                           Underseat Storage - Black                            23183670         $200.00         0.3                          x
Rear Carpet Replacements - Ebony
Sunshade Package -                                                                                                                           Underseat Storage - Black                            23183674         $200.00         0.3                                       x
                                                     22987432          $100.00       0.0            x            x             x
Reflective with Bowtie logo                                                                                                                  Wi-Fi Hotspot                                        22871071         $535.00         1.0           x              x            x




*Manufacturer's Suggested Retail Price. Tax, title, license, dealer fees and other optional equipment extra. Labor and Installation charges not included. Price subject to change without notice.
Some accessories are from an independent supplier. Chevrolet Licensed and Integrated Business Supplier Accessories are covered under the accessory-specific manufacturer's warranty and are not warranted by Chevrolet or its dealers.
Chevrolet is not responsible for the safety or quality of independent supplier alterations.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                                         10                                            GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
BED ACCESSORIES
The all-new Silverado can be equipped with a wide array   1. Hard Folding Tonneau Cover by Fold-a-Cover®               5. Metal Storage Box
of Chevrolet Accessories for the bed of your customers’
truck. From Tonneau Covers and Bed Mats to Bed and        2. Vinyl Tonneau Cover with Integrated Support Bows          6. Bedliner
Tailgate Liners and Tool Boxes, these are the Chevrolet   3. Rubber Bed Mat                                            7. Tailgate Liner
Accessories your customers will need to help get the
most out of their Silverado.                              4. Bed Net




2014 CHEVROLET SILVERADO Accessories Launch Kit                                       11                        GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ACCESSORY WHEELS
A brand-new offering of eight accessory wheels provides great personalization options for your customers’ Double Cab or Crew Cab.




NOW AVAILABLE: 22-Inch Wheel – Chrome (SEU)                                                          FUTURE* 22-Inch Wheel – Silver w/Black Inserts (RX1)




NOW AVAILABLE: 22-Inch Wheel – Chrome (SEY)                                                          FUTURE* 22-Inch Wheel – Hi Gloss Black (SEV)




NOW AVAILABLE: 22-Inch Wheel – Chrome (SEZ)                                                          FUTURE* 22-Inch Wheel – Silver (SF1)




FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined w/Hi Gloss Black (SEW)                          FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined (SFO)

2LT Silverado Crew Cab shown.                                                                                                                                                                                   *Available Q4 2013.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                 12                                  GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
MERCHANDISING
Merchandising is key when selling accessories. The consumer needs to see, touch and feel all of the personalization options available to them.
Below are just a few ways to merchandise Chevrolet Accessories in your dealership.

CHEVROLET ACCESSORIES SLATWALL1                                                           ACCESSORIES HANGING                                      ACCESSORIES WALL LETTERS1
Laminated wood panel with 3-inch aluminum inserts to hold Chevrolet Accessories.          HARDWARE KIT1                                            (OPTIONAL)
Mounts to wall with our French cleats.                                                    Kit includes:                                            Two-inch-thick dimensional wall letters to identify
Note: Not recommended for hanging vehicle wheels. The Mobile Accessories Slatwall is      • Four 4-inch chrome peg hooks                           the accessories area in your dealership. Designed for
designed for wheels.                                                                                                                               placement above the Chevrolet Accessories Slatwall.
                                                                                          • Four 8-inch chrome peg hooks
Overall size: 8.25 feet wide x 5 feet high.                                                                                                        Overall size: 54 inches wide x 5 inches high.
                                                                                          • One 11.5-inch waterfall hook
                                                                                          • One steel license plate holder                         MANNEQUIN VEHICLE
ACCESSORIES SLATWALL PRICE HOLDERS1 (OPTIONAL)
                                                                                          • Two steel splash guard brackets                        On your showroom floor, display a Silverado with and
Set of six price holders for slatwall. Dealer must provide printed pricing information.
                                                                                          • One 18-inch-wide x 6-inch-high wire form               without fully accessorized options. This is a great
                                                                                            brochure holder                                        conversation starter for sales consultants.
MOBILE ACCESSORIES SLATWALL
                                                                                          • Two steel floor mat holders                            1 Available through DCI Marketing and endorsed by the Chevrolet Family Image
Steel frame structure with slatwalls on two sides and locking casters for stability.                                                                 Program. For details on the marketing displays by DCI Marketing, please call
Includes three brackets to hold vehicle wheel rims.                                       Hanging hardware also sold individually.                   800-766-5660 or visit gmdw.dcim.com.

Overall size: 3 feet wide x 6 feet high x 3 feet deep.




                                                                                                                                                                  Soft Folding Tonneau Cover




     Chrome Recovery Hooks
                                                                                                                                                                     Chrome Fuel Door

                                                                                                                                        4-Inch Chrome Tubular Assist Steps


                                                                                                                22-Inch Wheels – Chrome



2014 CHEVROLET SILVERADO Accessories Launch Kit                                                    13                                GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ACCESSORY RESOURCES
From marketing and training to creating a great accessories display wall,
there are many Chevrolet resources available to you.


DIGITAL RESOURCES
• CHEVROLET.COM (Build Your Own Website)

• CHEVROLET DEALER COBALT WEBSITES
  –– Accessory Model Portfolio (Consumer Search Inventory
     showcases available accessories)

• GM ACCESSORIES DIGITAL SOLUTION

• GMAZ (www.gmaccessorieszone.com)

• ACCESSORIES INFORMATION CENTER (AIC)
  –– Accessories Slatwall Planner

  –– Dynamic Publishing

• GM ASSET CENTRAL (Accessible through GM GlobalConnect)

• DWD STORE

PRINT RESOURCES
• CHEVROLET ACCESSORY REFERENCE CATALOGS (ARCs)

• CHEVROLET SELECT ACCESSORIES BROCHURE




2014 CHEVROLET SILVERADO Accessories Launch Kit                             14   GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
NOTES




This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves
the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Company. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part,
without the express written permission of General Motors Company.


2014 CHEVROLET SILVERADO Accessories Launch Kit                                                                                              15                                              GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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