ALL-NEW 2014 CHEVROLET SILVERADO 1500 CREW CAB ACCESSORIES LAUNCH KIT - LPOs AVAILABLE FOR APRIL 17, 2013 CONSENSUS
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ALL-NEW 2014 CHEVROLET SILVERADO 1500 CREW CAB ACCESSORIES LAUNCH KIT LPOs AVAILABLE FOR APRIL 17, 2013 CONSENSUS Version 2.0
Dear Chevrolet Dealer Principal,
3 5-Minute Talking Points
Silverado raised the bar on the full-size pickup segment just a few years ago — and it’s about to do it again. For the 2014
4 Exterior Accessories
model year, the trucks have been enhanced in just about every way.
As part of that enhancement, a complete lineup of Chevrolet Accessories was developed to build upon the unprecedented 5 Bed Accessories
functionality of the full-size pickup.
6 Accessory Wheels
This Silverado Accessories Launch Kit will provide you with everything you need to know to sell Silverado Accessories. This kit
focuses initially on Silverado 1500 Crew Cab models and will be updated throughout the year as other models are launched. 7 Limited Production Options
For further questions, please contact your Chevrolet Zone Team or ADI. 8 Merchandising
Good selling! 9 Accessory Resources
10 Notes
Don Johnson Chris Perry
U.S. Vice President, U.S. Vice President,
Chevrolet Sales & Service Chevrolet Marketing
2014 CHEVROLET SILVERADO Accessories Launch Kit 2 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
5-MINUTE TALKING POINTS
FROM HOOD TO HITCH, THE ALL-NEW 2014 SILVERADO IS STRONGER, SMARTER AND MORE CAPABLE THAN EVER BEFORE.
Here are the key messages to communicate to customers:
STRONGER: SMARTER: MORE CAPABLE:
Built strong with rugged truck hardware Smart solutions for everyday situations Ready for what life throws at you
• An all-aluminum, 5.3L V8 engine is packed with technology • Three all-new EcoTec3 engines that optimize fuel efficiency • A comfortable ride with increased capability, thanks to coil-
to provide the towing capability and fuel efficiency drivers and power based on how you drive (e.g., power when needed over shock front suspension and a wide track combined with
demand to tow vs. cruising at highway speeds) tuned multileaf rear springs and fade-resistant shocks and
• Ultra-high-strength steel improves body stiffness for • Easier access to the pickup box, thanks to a new CornerStep hydraulic-filled body mounts (Extended Cab and Crew Cab)
a confident structural feel and smooth ride rear bumper with hand holds, box side steps, EZ Lift & Lower • New 6.2L MAX Trailering Package delivers best-in-class
• A truck-based, high-torque 4.3L V6 engine delivers tailgate and box rail protectors maximum conventional towing
confident acceleration for hauling and towing • Two-tier loading, upper tie-down hooks and a separate cargo • Improved off-road performance with the new Z71® model
• Expected to be the most powerful light-duty pickup box lamp make it easier to see, organize and secure cargo and its auto-locking rear differential, Rancho shocks and
on the road (6.2L V8 engine) • Available Chevrolet MyLink™ infotainment system featuring Hill Descent Control
• Confident braking, thanks to four-wheel disc brakes with natural language control for phone and audio along with • Ability to haul more, thanks to an increased maximum
DURALIFE™ rotors MyMedia connectivity payload capacity
• Segment-exclusive active safety features — Forward • Confident towing with StabiliTrak® Electronic
• A roll-formed steel pickup box that’s stronger, lighter and
Collision Alert and Lane Departure Warning Stability Control System, Trailer Sway Control,
more durable than stamped steel. Plus, it’s now available in a
Hill Start Assist and the convenience of a seven- and four-
new 6-foot 6-inch Crew Cab length • Improved steering feel and fuel economy benefits from
pin trailer connector
Electric Power Steering
• Larger rear axles to handle increased torque
2014 CHEVROLET SILVERADO Accessories Launch Kit 3 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
STYLING EXTERIOR
A BOLD STATEMENT AT FIRST GLANCE.
Form follows function to create the aggressive looks of the 2014
Silverado. Just like the pickup itself, the array of Chevrolet Accessories
available for Silverado are as good looking as they are useful.
1. Chrome Tailgate Handle
2. Polished Exhaust Tip
3. Chrome Grille
4. Chrome Recovery Hooks
5. Chrome Fuel Door
6. Chrome Bodyside Moldings
7. Chrome Tubular Assist Steps – 6-inch Oval
8. 22-Inch Wheel – Chrome
2014 CHEVROLET SILVERADO Accessories Launch Kit 4 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
BED ACCESSORIES The all-new Silverado can be equipped with a wide array 1. Hard-Folding Tonneau Cover 5. Metal Storage Box of Chevrolet Accessories for the bed of your customers’ truck. From Tonneau Covers and Bed Mats to Bed and 2. Vinyl Tonneau Cover with Integrated Support Bows 6. Bedliner Tailgate Liners and Tool Boxes, these are the Chevrolet 3. Rubber Bed Mat 7. Tailgate Liner Accessories your customers will need to help get the most out of their Silverado. 4. Bed Net 2014 CHEVROLET SILVERADO Accessories Launch Kit 5 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ACCESSORY WHEELS A brand-new offering of eight accessory wheels provides great personalization options for your customers. NOW AVAILABLE: 22-Inch Wheel – Chrome (SEU) FUTURE* 22-Inch Wheel – Silver w/Black Inserts (RXI) NOW AVAILABLE: 22-Inch Wheel – Chrome (SEY) FUTURE* 22-Inch Wheel – Hi Gloss Black (SEV) NOW AVAILABLE: 22-Inch Wheel – Chrome (SEZ) FUTURE* 22-Inch Wheel – Silver (SFI) FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined w/Hi Gloss Black (SEW) FUTURE* 22-Inch Wheel – Silver Ultra Bright Machined (SFO) 2LT Silverado shown. *Available Q2 and Q3, 2013. 2014 CHEVROLET SILVERADO Accessories Launch Kit 6 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
LIMITED PRODUCTION OPTIONS (LPO)
A Limited Production Option (LPO) is a preordered CURRENT (AVAILABLE FOR 4/17 CONSENSUS) FUTURE (AVAILABLE FOR 5/1 CONSENSUS)
option that includes a single accessory or a collection
Suggested LPO
of accessories that are part of a special package. LPO Penetration LPO Name Code
LPO Name Code Rates INTERIOR
LPO FEATURES AND BENEFITS INTERIOR Console Organizer, Front Floor VKW
• Ordered during vehicle order process Floor Console Insert S0P 30% EXTERIOR
Floor Mats, All-Weather VAV 50% Splash Guards, Molded VQK
• Fully residualized (listed on Monroney Label)
Tailgate Handle, Chrome SCZ
Floor Mats, Carpeted RWS 30%
• Covered by New Vehicle Limited Warranty1 BED
Underseat Storage, Rear VBJ 30%
• Included in floor plan Bed Rug VBN
EXTERIOR Bed Step, Retractable S6V
• Provided by ADI and installed by Dealer
Assist Steps – 4-Inch Round, Black Tubular RVS 30%
• Labor paid through warranty system similar to Assist Steps – 6-Inch Oval, Black Tubular RVQ 30% FUTURE (AVAILABLE Q2 AND Q3, 2013)
Pre-Delivery Inspection (PDI)
Assist Steps – 4-Inch Round, Chrome Tubular VXJ 30% LPO
LPO Name Code
For a complete list of current LPO Packages and details, Exhaust Tip, Polished VQZ 35%
EXTERIOR
please refer to the Online Order/Reference Guide found Fuel Door, Chrome VQL 15% Bodyside Moldings, Chrome RWI
on the Order Workbench on GM GlobalConnect.
Recovery Hooks, Chrome SDA 30% Splash Guards, Body-Color Molded VRV
The LPO Packages are available to order via the Splash Guards, Flat SB1 20% WHEELS
Workbench Configurator, using the unique option 22-Inch Wheel – Silver w/Black Inserts RX1
BED
code associated with each package. For additional 22-Inch Wheel – Hi Gloss Black SEV
Bed Mat, Rubber VBR 10%
information on any LPO Package, please contact 22-Inch Wheel – Silver UBM/Hi Gloss Black SEW
your ADI. Bed Net RXQ 10% 22-Inch Wheel – Silver UBM SF0
Bed Storage Box, Metal RW6 5% 22-Inch Wheel – Silver SF1
LPO PACKAGE Bedliner VZX 65%
• PDZ – Chrome Appearance Package (Chrome Tailgate Liner VUK 10%
Grille, 4-Inch Chrome Assist Steps, Polished
Exhaust Tip and Chrome Recovery Hooks) Tonneau Cover, Hard-Folding VQT 10%
Tonneau Cover, Soft-Folding 5JY 10%
1 Most Chevrolet Parts and Accessories sold and permanently installed Tonneau Cover, Vinyl with Integrated Support Bows VPB 10%
on a Chevrolet vehicle by a Chevrolet Dealer or Chevrolet approved
Accessory Distributor/Installer (ADI) prior to delivery will be covered
under the applicable portion (Bumper-to-Bumper, Powertrain, etc.) of
WHEELS
the New Vehicle Limited Warranty. In the event Chevrolet Accessories
are installed after vehicle delivery, or are replaced under the New 22-Inch Wheel – Chrome SEU 15%
Vehicle Limited Warranty, they will be covered, parts and labor, for the
balance of the applicable portion of the New Vehicle Limited Warranty, 22-Inch Wheel – Chrome SEY 15%
but in no event less than 12 months/12,000 miles.
22-Inch Wheel – Chrome SEZ 15%
This material is not legally approved for use in any advertising. It
is intended for use by dealership employees only and is not to be
disseminated to, or reviewed by, consumers. Information contained
Wheel Locks SFE 30%
herein is designed to be as comprehensive and factual as possible.
Chevrolet reserves the right, however, to make changes at any time, Note: Pricing and Install Time to be released at a later date.
without notice, in materials, equipment, specifications, models and
availability. Copyright 2013 General Motors Corporation. All Rights
Reserved. No portion of this work may be reproduced, rebroadcast
or redistributed, in whole or in part, without the express written
permission of General Motors Corporation.
2014 CHEVROLET SILVERADO Accessories Launch Kit 7 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
MERCHANDISING
Merchandising is key when selling accessories. The consumer needs to see, touch and feel all of the personalization options available to them.
Below are just a few ways to merchandise Chevrolet Accessories in your dealership.
CHEVROLET ACCESSORIES SLATWALL1 ACCESSORIES HANGING ACCESSORIES WALL LETTERS1
Laminated wood panel with 3-inch aluminum inserts to hold Chevrolet Accessories. HARDWARE KIT1 (OPTIONAL)
Mounts to wall with our French cleats. Kit includes: Two-inch-thick dimensional wall letters to identify
Note: Not recommended for hanging vehicle wheels. The Mobile Accessories Slatwall is • Four 4-inch chrome peg hooks the accessories area in your dealership. Designed for
designed for wheels. placement above the Chevrolet Accessories Slatwall.
• Four 8-inch chrome peg hooks
Overall size: 8.25 feet wide x 5 feet high. Overall size: 54 inches wide x 5 inches high.
• One 11.5-inch waterfall hook
• One steel license plate holder MANNEQUIN VEHICLE
ACCESSORIES SLATWALL PRICE HOLDERS1 (OPTIONAL)
• Two steel splash guard brackets On your showroom floor, display a Silverado with and
Set of six price holders for slatwall. Dealer must provide printed pricing information.
• One 18-inch-wide x 6-inch-high wire form without fully accessorized options. This is a great
brochure holder conversation starter for sales consultants.
MOBILE ACCESSORIES SLATWALL
• Two steel floor mat holders 1 Available through DCI Marketing and endorsed by the Chevrolet Family Image
Steel frame structure with slatwalls on two sides and locking casters for stability. Program. For details on the marketing displays by DCI Marketing, please call
Includes three brackets to hold vehicle wheel rims. Hanging hardware also sold individually. 800-766-5660 or visit gmdw.dcim.com.
Overall size: 3 feet wide x 6 feet high x 3 feet deep.
Soft-Folding Tonneau Cover
Chrome Recovery Hooks
Chrome Fuel Door
4-Inch Chrome Tubular Assist Steps
22-Inch Wheels – Chrome*
*Available Q2 '13
2014 CHEVROLET SILVERADO Accessories Launch Kit 8 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
ACCESSORY RESOURCES
From marketing and training to creating a great accessories display wall,
there are many Chevrolet resources available to you.
DIGITAL RESOURCES
• CHEVROLET.COM (Build Your Own Website)
• CHEVROLET DEALER COBALT WEBSITES
–– Accessory Model Portfolio (Consumer Search Inventory
showcases available accessories)
• GM ACCESSORIES DIGITAL SOLUTION
• GMAZ (www.gmaccessorieszone.com)
• ACCESSORIES INFORMATION CENTER (AIC)
–– Accessories Slatwall Planner
–– Dynamic Publishing
• GM ASSET CENTRAL (Accessible through GM GlobalConnect)
• DWD STORE
PRINT RESOURCES
• CHEVROLET ACCESSORY REFERENCE CATALOGS (ARCs)
• CHEVROLET SELECT ACCESSORIES BROCHURE
2014 CHEVROLET SILVERADO Accessories Launch Kit 9 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
NOTES This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Corporation. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Corporation. 2014 CHEVROLET SILVERADO Accessories Launch Kit 10 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
NOTES This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Corporation. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Corporation. 2014 CHEVROLET SILVERADO Accessories Launch Kit 11 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
NOTES This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. Chevrolet reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Corporation. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Corporation. 2014 CHEVROLET SILVERADO Accessories Launch Kit 12 GM confidential. For GM salesperson use only. Not intended to be used for advertising purposes.
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