ALLITE SUPER MAGNESIUMTM TO LAUNCH AT INTERBIKE 2018
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For media inquiries, please contact:
Mfa Marketing & PR
allite@mfaltd.com
212-528-1691
On-Site Media Contact:
Manny Cedeno
mcedeno@mfaltd.com
305-484-3317
ALLITE® INCORPORATED | ANNOUNCEMENT PRESS RELEASE
ALLITE® SUPER MAGNESIUMTM TO LAUNCH AT INTERBIKE 2018
Premium alloy now available to build lighter, more durable bicycles
and components
Dayton, OH, September 13, 2018 – Allite®, Inc. announces its proprietary, high-performance Allite®
Super MagnesiumTM today, with the premium alloy now available to the cycling industry.
Officially launching at Interbike next week, Allite Super Magnesium is the first material to go-to-market
from Allite, Inc., an Ohio-based company with cycling industry veteran Bruno Maier at the helm. Lighter
and stiffer than aluminum, less expensive than carbon fiber and with the lowest carbon footprint of any
structural material throughout the value chain, Allite Super Magnesium is the premier choice for
industries, spanning sporting goods, aerospace, automotive and beyond.
“We are thrilled to unveil Allite Super Magnesium and all of the superior benefits that it provides to
brands and products across a variety of industries,” said Bruno Maier, President of Allite, Inc. “With an
exceptional strength-to-weight ratio and high-performance composition, Allite Super Magnesium is
simply the best choice for any distinguished brand seeking materials to make their products lighter,
faster, stronger, and more environmentally friendly.”
Weighing 33% less than aluminum, while also being stiffer and stronger, pound for pound, Allite Super
Magnesium is the lightest of all structural materials. The revolutionary new alloy, which has been
utilized in classified defense and aerospace applications, can also be leveraged in a variety of
applications, products and components within the cycling industry and beyond. In certain applications,
it is just as strong and effective as carbon fiber at a much more affordable cost.
Furthering its appeal for an increasingly environmentally aware consumer base, magnesium is
considered to be the most eco-friendly and sustainable metal in the world, as it is 100% recyclable and
has widespread natural occurrence with unlimited reserves.
“The superior benefits of magnesium are becoming more well-known and it is exciting to see Allite
Super Magnesium delivering a material that can benefit such a vast array of industries,” said noted
material science engineering expert and professor at The Ohio State University, Dr. Alan Luo. “In
addition to being earth friendly, magnesium has increased solubility, and is stronger than other comparable materials, making it a wise choice for the cycling industry and beyond." Located at Interbike booth #3031, Allite, Inc. will be showcasing its capabilities and products including bicycle parts constructed from Allite Super Magnesium, in addition to other components that illustrate the potential for the material across industries. More information and sales contact information can be found at www.alliteinc.com. For media preview appointments, please contact allite@mfaltd.com. About Allite®, Inc. Founded in 2018, Allite®, Inc. is a full-service material sciences organization that develops and manufactures high-performance metal alloys for industries around the globe. They supply proprietary material science consulting, offer raw magnesium ingot, produce semi-fabricated product, including extrusion and sheet/plate, and provide custom engineering, manufacturing, and fabrication on a global scale. Allite®, Inc. created and produces Allite® Super MagnesiumTM, a premium alloy that is the lightest of all structural materials and is diversely appealing across vast industries where weight, performance and efficiency are critical. Considered to be the most eco-friendly and sustainable metal in the world, magnesium is 100% recyclable, dissolves naturally leaving no trace, and has widespread natural occurrence with unlimited reserves.
For media inquiries, please contact:
Mfa Marketing & PR
allite@mfaltd.com
212-528-1691
On-Site Media Contact:
Manny Cedeno
mcedeno@mfaltd.com
305-484-3317
ALLITE® INCORPORATED | MEDIA FACT SHEET
What is ALLITE INC.?
A global leader in the development of the proprietary, high-performance ALLITE® SUPER
MAGNESIUMTM Alloy.
ALLITE supplies raw ingot, stock, and pre-manufactured parts and components to companies
and brands all around the world. We are a dedicated global service organization specializing
in materials science, development, manufacturing, and supply to industries everywhere.
What is ALLITE® SUPER MAGNESIUM?
ALLITE SUPER MAGNESIUM is a revolutionary new Alloy that can be used in a variety of
applications, from high-tech smartphone case architecture to high-powered locomotive
engine components. With its super strength-to-weight ratio, amongst many other incredible
attributes, it has practical use for any application that could benefit from a lighter and
stronger material.
Specifically, ALLITE SUPER MAGNESIUM, weighing 30 percent less than aluminum by volume
and being both stiffer and stronger pound for pound, has an incredible potential in
applications where weight, performance and efficiency is critical, particularly those where
components need to be strong, ductile, and have specific thermal or electrical properties in
addition to being easy to fabricate.
More on Magnesium…
Bearing the atomic number 12, magnesium is a silver-white metal of the alkaline earth series
used to make strong lightweight alloys. Magnesium is the 8th most abundant element in the
earth's crust. It occurs naturally in Dolomite, Magnesite, Carnallite and Chloride (sea water). It
is 30 percent lighter than aluminum by volume and is both stiffer and stronger. Increasingly
important across industries, magnesium presents the lowest carbon footprint throughout the
value chain of any structural material. Even in finished fabricated components, magnesium is
100% recyclable.The benefits of magnesium over other metals or plastics.
• It’s the lightest of all structural materials.
• It’s 75% lighter than steel.
• It’s 50% lighter than titanium.
• It’s 33% lighter than aluminum.
• It possesses high impact resistance.
• It has a high strength to weight ratio.
• It can be cast to net shape.
• It has excellent dimensional stability/repeatability.
• There is an abundant supply of it.
• It presents the lowest carbon footprint throughout the value chain of any structural
material.
• It’s 100% recyclable.
• Stiffer than aluminum, titanium, and steel. Carbon Fiber can match the stiffness at a
significant increase in price.
• It provides very effective Electro Magnetic Interference shielding without filters.
• It has excellent heat dissipation - Thin wall components optimize heat transfer more
effectively than aluminum and plastic.
Leadership | Behind the Scenes
Business operations are headquartered in the United States and the development and
production of ALLITE SUPER MAGNESIUM happens in a proprietary, high-tech labs and
factories in China.
ALLITE INC. is a full-service provider, offering an array of services and capabilities:
1. Materials science and consulting.
2. Raw magnesium ingot.
3. ALLITE SUPER MAGNESIUM stock.
4. Custom engineering, fabrication and manufacturing of products, parts and
components made from ALLITE SUPER MAGNESIUM.
ALLITE INC. offers a variety of services and capabilities including proprietary patented alloys,
ground breaking forging, extrusion, and die cast technology. Unique to ALLITE INC., we also
deliver welded components and assemblies to a wide range of industries.
President: Bruno Maier
Product & Marketing Director: Morten Kristiansen
Headquarters:
8877 Gander Creek Drive
Dayton, OH 45342For media inquiries, please contact:
Mfa Marketing & PR
allite@mfaltd.com
212-528-1691
On-Site Media Contact:
Manny Cedeno
mcedeno@mfaltd.com
305-484-3317
ALLITE® INCORPORATED | EXAMPLE COMPONENTS
*MORE IMAGES AVAILABLE UPON REQUESTALLITE® INCORPORATED | LEADERSHIP AND FACTORY IMAGES Bruno Maier Morten Kristiansen
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