ALSD International State of the Industry: 2021 - Back in the Saddle! September 1, 2021 - Hunden ...
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ALSD International State of the Industry: 2021 Back in the Saddle! September 1, 2021
Introduction
What Does
HSP Do?
Master placemaking. Conduct market,
financial feasibility & impact studies
on:
§ Stadiums/Arenas
§ Entertainment Districts
§ Hotels, Convention Centers
§ Mixed-Use Districts
hunden.com | © 2020 HSP 3
Welcome to ALSD International
§ HSP’s 2nd year presenting the international state of the industry
for the professional venues market.
§ More than €10 billion in International Sports Projects currently
finishing or underway (~€6 billion in the last three years).
§ Featured in this Year’s Presentation:
§ Updated Venue Database (Added Arenas)
§ New Builds/Major Renovation Profiles
§ Entertainment Districts NEW
§ FIFA World Cup Facilities
§ Esports NEW
§ Private Equity Investment NEW
hunden.com | © 2020 HSP 4
Updated Venue Database
International Venues Database
§ The comprehensive database created by HSP includes over 400
stadiums and more than 120 arenas worldwide. For presentation
and data displaying purposes, the following criteria was used to
explain the high-level trends and developments happening in the
industry.
§ Featured in this Year’s Database:
§ Football (50,000+)
§ Rugby (50,000+)
§ Cricket (35,000+)
§ Formula 1 (F1 Schedule)
§ Arenas (15,000+) NEW
hunden.com | © 2020 HSP 6
NEW! Comprehensive Arena Database
§ HSP’s database tracks over 120 arenas
worldwide above 15,000 capacity (Non-
North America).
§ Analyzes trends in arena new builds,
renovations and/or expansions,
premium spaces, and much more.
§ Details the costs and trends of the 20 arenas
that are currently under development or were
recently opened.
§ Utilizes these statistics and analytics to make
projections on the future of
arenas.
hunden.com | © 2020 HSP 7
Pace of New Projects is Strong
2 Years Into the 2020’s
Number of New Stadiums & Arenas per Decade
90
80
70
60
50
40
30
20
10
0
1909 & 1910's 1920's 1930's 1940's 1950's 1960's 1970's 1980's 1990's 2000's 2010's 2020's
Before
New Stadiu ms per Year New Arenas per Year
8
Spending on New Venues
Total Spend on International Venues: 2000 - 2025
€ 3,000,000,000
Guangzhou Evergrande
€ 2,500,000,000
Motera Stadium
€ 2,000,000,000
National Stadium Bramley-Moore
Optus Stadium AC/Inter Milan
€ 1,500,000,000 Yas Marina Circuit
Tottenham
€ 1,000,000,000
€ 500,000,000
€0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Football Cricket Rugby Formula 1
9
An Average of Roughly €750 Million
Spent per Year on New Venues
Average Cost Per Facility by Year by Sport: 2000 - 2025
€ 1,600,000,000
Football
Cricket
€ 1,400,000,000 Rugby
Formula 1
€ 1,200,000,000
€ 1,000,000,000
€ 800,000,000
€ 600,000,000
€ 400,000,000
€ 200,000,000
€0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
10Stadiums Built by Decade
§ 20+ facilities International Facilities Built by Decade Pre 1900's - 2020's
completed or 1910's, 2.08%
underway in the 1909 &
Before,
2020's,
6.94%
2020’s 1920's,
5.56%
5.21%
1930's,
§ Jump in 1940's, 1.39% 5.90%
2010's, 16.32%
worldwide facility
development in 1950's, 7.29%
the 21st century 1960's, 4.51%
2000's, 18.75%
1970's, 9.72%
1980's, 7.99% 1990's, 8.33%
11Arenas Built by Decade
International Arenas Built by Decade 1950's - 2020's
§ 11+ arenas 1960's, 3.60% 1950's 1.80%
completed or
underway in the 2020's, 9.91%
2020’s 9.91%
1980's, 10.81% 2010's, 22.52%
1990's, 15.32%
2000's, 26.13%
12Football New Builds Driving Market
Growth
New International Facilities by Year and League: 2000 - 2025
12
11
10
9
8
7
6
5
4
3
2
1
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Football Cricket Rugby Formula 1
13Arenas by Continent (15,000+ Capacity)
54
81 38
5
15 3
14New Builds
International Football Stadium New Builds 2020-2025
New San Siro Stadium
Milan, Italy
§ Teams: AC Milan, Inter Milan, Opening
Ceremony of 2026 Winter Olympics
§ Capacity: 60,000
§ Reported Cost: €1.2 billion
§ Opening Year/Season: TBD hundenpartners.com | © 2020 HSP 17Bramley-Moore Dock
Stadium
Liverpool, England
§ Team: Everton F.C.
§ Capacity: 52,888
§ Reported Cost: €505 Million
§ Opening Year/Season: 2024-2025
hundenpartners.com | © 2020 HSP 18Estadi Nou Mestalla
Valencia, Spain
§ Team: Valencia C.F.
§ Capacity: 75,000
§ Reported Cost: €250 - 300 Million
§ Opening Year/Season: 2022
hundenpartners.com | © 2020 HSP 19Guangzhou Evergrande
Stadium
Guangzhou, China
§ Team: Guangzhou F.C.
§ Capacity: 100,000
§ Reported Cost: €1.4 Billion
§ Opening Year/Season: December 2022
hundenpartners.com | © 2020 HSP 20Kunshan Football Stadium
Kunshan, China
§ Team: Kunshan F.C.
§ Capacity: 45,000
§ Reported Cost: €TBD
§ Opening Year/Season: 2022
hundenpartners.com | © 2020 HSP 21Longxing Football Stadium
Chongqing, China
§ Event: 2023 AFC Asian Cup
§ Capacity: 60,000
§ Reported Cost: €TBD
§ Opening Year/Season: 2022
hundenpartners.com | © 2020 HSP 22Arena MRV
Belo Horizonte, Brazil
§ Team: Clube Atletico Mineiro
§ Capacity: 46,000
§ Reported Cost: €93 Million
§ Opening Year/Season: 2022
hundenpartners.com | © 2020 HSP 23Nuevo Estadio Leon
Leon, Mexico
§ Team: Club León
§ Capacity: 35,000
§ Reported Cost: €276 Million
§ Opening Year/Season: 2023
hundenpartners.com | © 2020 HSP 24Estadio Yucatán
Mérida, Mexico
§ Team: Venados F.C. and Leones de Yucatán
baseball club
§ Capacity: 32,000
§ Reported Cost: €85 Million
§ Opening Year/Season: 2023 hundenpartners.com | © 2020 HSP 25International Cricket Stadium New Builds 2020-2025
Narendra Modi Stadium
Ahmedabad, India
§ Team: Gujarat Cricket Association
§ Capacity: 132,000
§ Reported Cost: €150 Million
§ Opening Year/Season: 2021
hundenpartners.com | © 2020 HSP 27International Entertainment Arenas - New Builds 2020-2025
Etihad Arena
Abu Dhabi, UAE
§ Capacity: 18,000
§ Reported Cost: Part of €2.8 Billion
§ Opening Year: January 2021
hundenpartners.com | © 2020 HSP 29Co-Op Live Arena
Manchester, England
§ Capacity: 23,500
§ Reported Cost: €350 Million
§ Opening Year: 2023
hundenpartners.com | © 2020 HSP 30UROS Live Arena
Tampere, Finland
§ Capacity: 15,000
§ Reported Cost: €124 Million
§ Opening Year: December 2021
hundenpartners.com | © 2020 HSP 31Other Relevant New Builds New Builds 2020-2025
New Builds - Stadiums
Sydney Football Stadium Agia Sophia Stadium
Sydney, Australia Athens, Greece
45,000 33,000
€623 Million €80.7 Million
Stadio Cagliari Dalian Barracuda Bay Stadium
Cagliari, Italy Dalian, China
25,200 63,000
€55 Million €246 Million
hundenpartners.com | © 2020 HSP 33FIFA World Cup
World Cup Locations – 2022
Qatar
2022
hundenpartners.com | © 2020 HSP 35World Cup Venues 2022
Al Bayt Stadium
Lusail Iconic Stadium
Lusail, Qatar Al Khor, Qatar
80,000 60,000
Al Janoub Stadium Ahmad Bin Ali Stadium
Al Wakrah, Qatar Al Rayyan, Qatar
40,000 21,282
hundenpartners.com | © 2020 HSP 36World Cup Venues 2022
Khalifa International Stadium Education City Stadium
Doha, Qatar Al Rayyan, Qatar
48,000 45,350
Ras Abu Aboud Al Thumama Stadium
Doha, Qatar Doha, Qatar
40,000 40,000
hundenpartners.com | © 2020 HSP 37World Cup Locations – 2026
Canada, Mexico, and the
United States
2026
hundenpartners.com | © 2020 HSP 38World Cup Locations – 2030?
hundenpartners.com | © 2020 HSP 39World Cup Stadium New Builds 2020-2025
Education City Stadium
Al Rayyan, Qatar
§ Event: FIFA World Cup Qatar 2022
§ Capacity: 45,350
§ Reported Cost: Part of €5.5 Billion (Across all 4
facilities)
§ Opening Year: June 2020 hundenpartners.com | © 2020 HSP 41Lusail Iconic Stadium
Lusail, Qatar
§ Event: FIFA World Cup Qatar 2022
§ Capacity: 80,000
§ Reported Cost: €640 Million
§ Opening Year: 2021
hundenpartners.com | © 2020 HSP 42Al Thumama Stadium
Doha, Qatar
§ Event: FIFA World Cup Qatar 2022
§ Capacity: 40,000
§ Reported Cost: Part of €5.5 Billion (Across all 4
facilities)
§ Opening Year: 2021 hundenpartners.com | © 2020 HSP 43Ras Abu Aboud Stadium Doha, Qatar § Event: FIFA World Cup Qatar 2022 § Capacity: 40,000 § Reported Cost: Part of €5.5 Billion § Opening Year: 2022 hundenpartners.com | © 2020 HSP 44
Innovative Design of Ras Abu Aboud
Stadium
Source: SCQA
hundenpartners.com | © 2020 HSP 45FIFA Women’s World Cup
Women’s World Cup Locations – 2023
Australia, New Zealand
2023
hundenpartners.com | © 2020 HSP 47Women’s World Cup Venues 2023
Eden Park Sky Stadium
Auckland, New Zealand Wellington, New Zealand
50,000 34,500
FMG Stadium Waikiato Forsyth Barr Stadium
Hamilton, New Zealand Dunedin, New Zealand
25,800 30,748
hundenpartners.com | © 2020 HSP 48Women’s World Cup Venues 2023
Stadium Australia Sydney Football Stadium
Sydney, Australia Moore Park, Australia
83,500 45,000
The Gabba Hindmarsh Stadium
Queensland, Australia Adelaide, Australia
42,000 22,000
hundenpartners.com | © 2020 HSP 49Women’s World Cup Venues 2023
Perth Rectangular Stadium AAMI Park
Perth, Australia Melbourne, Australia
20,500 30,050
hundenpartners.com | © 2020 HSP 50World Cup Stadium Redevelopment 2020-2025
Sydney Football Stadium Moore Park, Sydney, Australia § Event: FIFA Women’s World Cup 2023 § Capacity: 45,000 § Reported Cost: Part of €701 Million § Opening Year: 2022 hundenpartners.com | © 2020 HSP 52
Explosion of Esports
Esports Stats & Trends
§ Esports viewership is projected to
grow at a 9% compounded annual
growth rate (CAGR) between 2019 and
2023.
§ A total of 454 million viewers in
2019.
§ Total investments in esports grew from
$490m to $4.5b from 2017 to
2019.
§ It is projected that the esports industry
will exceed $1 Billion in revenue
in 2021.
hundenpartners.com | © 2020 HSP 54Esports in Europe
§ The map details the share of
respondents who spent more time
watching eSports in 2020
compared to 2019 (%)
§ Explosion in the southern region
including Spain, Portugal,
Italy as well as in the UK.
§ Demand for an increase in
venue development to
accommodate this growth
Source: Statista
Based on a survey of 10,175 (age 18-45)
In Western Europe and Northern Europe; May-Jun 2020
Source: Newzoo/PayPal
hundenpartners.com | © 2020 HSP 55Esports Venues
Dundee, Scotland Bristol, UK
4,000 1,500
Chongqing Zhongxian
E-Sports Stadium X-Stadium
Chongqing, China Dubai, UAE
7,000 N/A
hundenpartners.com | © 2020 HSP 56Toronto Esports Arena (Proposed)
Location: Toronto
Opened: 2025
Cost: $500 Million
Developer: OverActive Media
§ The proposed multi-purpose arena will be located
at the Canadian National Exhibition Grounds and
will have a capacity of 7,000.
§ Facility projected to host more than 200 events per
year for esports and entertainment.
§ Attached hotel complex proposed.
hundenpartners.com | © 2020 HSP 57Chongqing Zhongxian
Location: Chongqing, China
Opened: 2018
Cost: ~$500 Million
§ Capacity of 7,000.
§ Exterior LED screens for an outside plaza space for
13,000 spectators that cannot get a seat inside.
§ Part of a complex with retail shops, a food court,
exhibition space, and a luxury hotel.
hundenpartners.com | © 2020 HSP 58Entertainment Districts
Entertainment Districts - Live/Work/Play
Distrito T-Mobile Yas Island
San Juan Abu Dhabi
Co-Op Live Mercedes Platz
Manchester Berlin
hundenpartners.com | © 2020 HSP 60San Siro District
Location: Milan, Italy
Opened: 2024
Cost: $750 million
Replaces: Giuseppe Meazza Stadium
Teams: AC Milan and Inter
§ Capacity of 60,000, down from 75,000 in
existing venue.
§ Two competing designs
§ 22-acre municipal park to include an open-air gym,
museum and running track
§ Football pitch, basketball court, zip line, climbing
wall
hundenpartners.com | © 2020 HSP 61Qiddiya
Location: Riyadh, KSA
Opened: 2030
Cost: TBD
Spaces: 20,000 Seat Stadium
18,000 Arena
5,000 Multi-purpose Sports Hall
5,000 Sports Hub Veledrom
3,000 Aquatic Center
The Qiddiya project located west of the city of Riyadh is
projected to be completed in 2030 and contain several
different arena and entertainment venues that are a part of
the KSA’s Vision 2030 strategic plan.
hundenpartners.com | © 2020 HSP 62Mixed-Use District - Yas Island, UAE
§ $40+ Billion
§ Development is 55%
completed
§ 35 residential towers
§ 56 F&B outlets scattered
on 3km of waterfront
boardwalk
§ 18,000-seat state-of-the-
art arena
§ Ferrari World Abu Dhabi
§ Yas Waterworld Abu
Dhabi
§ Warner Bros World Abu
Dhabi
Source: Miral
63The Entertainment
The Deer District District component
of the entire Deer
District is a
compelling aspect
to the arena’s
presence in
downtown
Milwaukee.
Whether or not
someone has a
ticket to a game or
concert, the
pedestrian plazas
between Punch
v t
Bowl Social and the
arena’s glass wall
has become a
needed component
of creating what the
city has lacked; a
critical mass of
dining and
nightlife options.
64Fiserv Forum and the Deer District
The culmination of
Milwaukee’s efforts
were finally realized
in July 2021 when
they were playing
home games against
the Phoenix Suns in
their first NBA Finals
Championship in
fifty years.
The Deer District
became ground-zero
for city and state-
wide spirit as more
fans showed up on
each successive
night during the
series.
Bucks Training Facility
65Fiserv Forum and the Deer District
The deciding and
final Game 6, in
Milwaukee,
brought as many
as 80,000 total
fans to the Deer
District.
Milwaukee won
the best-of-seven
series 4-2.
Bucks Training Facility
66Fiserv Forum and
The Deer District
67Fiserv Forum and
The Deer District
The rise from pandemic to public
crowds is likely the most dramatic in
Milwaukee of any city in the U.S.,
beginning in June.
NBA Playoffs NBA Finals
From an average of 10K people per
162K 159K
week in February through March, to 144K
between 100K and 150K per week by 127K 130K
mid-June. 108K
71,000
10,000 per Up to 30,000 per
week week
This Chart: Visits to Deer
Bucks Training Facility District after 5pm – shown by week
68Fiserv Forum and The Deer District
Game 6 (Home -
Win
Game 5 was in Phoenix, but the Deer District hosted a Championship)
watch party in which the total (indoor and outdoor)
attendance was better than the home games 3 or 4.
Milwaukee won the last four games, contributing
greatly to the daily attendance increase. NBA Finals
Game 3 Game 5
(Home) (Away)
Game Game 4
2 (Home)
Game 1
(Away)
(Away)
This Chart: Visits to Deer District after 5pm – shown by day
Bucks Training Facility
69Fiserv Forum and The Deer District
Visits to Deer District after 5pm – shown by distance traveled
16% percent travel from 50 and 100 miles,
and another 15%+ come from well over 100
miles from Milwaukee.
21%
16%
9.4% 8.2% 9%
6% 7.2% 6.5%
4% 4% 4.5%
1.3% 1.6% 2.4%
Bucks Training Facility
70Fiserv Forum and The Deer District
This Chart: Visits to Deer District after 5pm – shown by distance traveled
Almost one-third of visitors to the Deer District live over
50 miles away, according to this distance chart. A
winning NBA team is helpful towards attracting out-of-
towners to your fair city, however, just as important is
having a dynamic and attractive development in the
center of the action. One that people are sparks awe
and joy in them, making them vow to return again.
Bucks Training Facility
71Fiserv Forum and The Deer District
This Chart: Visits to Deer District after 5pm – shown by average annual
household income
Significant diversity of household income spectrum for
visitors, from $0 - $200k+
Bucks Training Facility
72Fiserv Forum and The Deer District
Where do people at
Deer District come
from?
HSP uses geo-fencing
technology to read the
behaviors and movements
of crowds. This Map shows
fans who have been to the
Deer District between the
times of 5pm and Midnight
since February, 2021.
The total is around one
million people, and most of
those people did not have
tickets to any event,
proving that the Deer
District has become the
new hub of nightlife and
entertainment in Metro
Milwaukee, Wisconsin, and
beyond.
Bucks Training Facility
73Fiserv Forum and The Deer District – Fear the Deer Nation!
And across the U.S.
They are not the Green Bay
Packers, in terms of national
loyalty, but still respectable.
There are representatives
from every major city that
have visited the Deer District
at least once in the past six
months.
Wisconsin has a special
relationship with Phoenix
and Florida, the most
popular places for retirees to
keep warm in winter.
Aside from Wisconsin and
Chicagoland, there is strong
visitorship from the Twin
Cities, St Louis, eastern Iowa
and the around the Great
Lakes States
74Pedestrian Heat
Map Two-Block
Area
Fiserv Forum and
Deer District Plaza
The Alleyway
A demand-generator
like an NBA arena
draws people, not
only on game-nights.
The red areas show
that The Alleyway is
very conducive to
guiding fans to the
area’s bars and
restaurants.
Map shows where
people walked
during a 2-month
period from April 26
to July 11, 2021.
75Pedestrian Heat Map
15-Block Area
Fiserv Forum and
Deer District
Water Street
Old World 3rd Street
The red areas show
where people walked
with the highest
frequency and the
greatest numbers.
Map shows where
people walked
during a 2-month
period from April 26
to July 11, 2021.
76Private Equity Investment & Mergers
Private Equity Investment
10 Largest Private Equity Investments into Clubs & Leagues in the Past Decade
§ There are more than 57 professional
Team/League/Group Investor Deal Value Year
sports teams with a valuation of more City Football Group Silver Lake Management $500,000,000 2019
than $2 Billion. City Football Group CMC Holdings; CITIC Capital $400,000,000 2015
IceArizona AcquisitonCo Merion Investment Partners $152,500,000 2014
§ Rapid growth in sports Liverpool FC Rhone Group $151,720,000 2010
broadcasting and gaming Williams Grand Prix
FC Girondins de Bordeaux
BCE
General American Capital
$132,820,000
$114,060,000
2020
2018
revenues have the private sector Olympique Lyonnais Groupe
Sportech PLC - Football Pools
IDG Capital Partners
FP Acquisitions
$111,410,000
$102,060,000
2016
2017
intrigued. Annual spending on sports Hertha BSC KKR $82,560,000 2014
broadcast rights has more than KSV eSports Consortium including New Enterprise Associates $46,000,000 2019
doubled in the last ten years and Total
Average
$1,793,130,000
$179,313,000
currently sits at almost $50 billion Source: Refinitiv
worldwide. As of August 2020
§ Three dedicated sports investment
funds launched in the past 2 years with
targets over $1 billion.
hundenpartners.com | © 2020 HSP 78Private Equity Investment
Total Sports
§ Total annual investment in Investment PE Investment
sports has trended upward
over the past decade.
COVID-19 severely
impacted investments in
2020
§ Private equity investment
continues to rise with the
internationalization of
sports and investment
hundenpartners.com | © 2020 HSP 79Oak View Group and Spectra Merger
“I think the industry
desperately needs
American Global Advisory, Development Venue Management and Hospitality Provider
another entity that will
and Investment Company for Sports and Live
Entertainment Industries grow this space and take
the synergistic resources of
OVG and Spectra and be
§ Oak View Group (OVG) and Spectra announced plans to merge able to redefine what this
to create a “leader” in the live events industry. industry looks like going
§ The combined company will provide industry-leading expertise forward and be able to
compete.” - Tim Leiweke
in booking and creating content for the venues it manages.
CEO of Oak
§ OVG currently oversees the development UBS Arena and View Group
Climate Pledge Arena, as well as the new Co-op Live arena.
§ Spectra has positioned itself as an industry leader hosting more
than 15,000 events a year across the United States, Canada and
around the world. The company currently serves about 200 clients.
hundenpartners.com | © 2020 HSP 80The Future
Future Implications & Projections
§ Facility development to continue its rapid growth, with an increased emphasis
on flexibility and security.
§ Higher Federation/League standards for new and existing facilities
§ Sustainability and reuse a key factor in new development of facilities for
premier tournaments such as the FIFA World Cup and the Olympics
§ Esports to become more of a mature, major player in arena development and
the ”sporting world.”
§ Consumers will continue to expect mixed-use environments around major
venues. Financing realities will require it.
§ An array of different investor types/groups will become involved in sports
teams and related development.
§ Internationalization of sports/leagues, improved product value
hunden.com | © 2020 HSP 82Thank You
84
Hunden Strategic Partners is a full-service real estate
development advisory practice specializing in destination assets.
With professionals in Chicago, San Diego, Indianapolis and
Minneapolis, HSP provides a variety of services for all stages of
destination development in:
- Real Estate Market & Financial Feasibility
- Economic, Fiscal & Employment Impact Analysis (Cost/Benefit)
- Organizational Development
For further information about Hunden Strategic Partners, - Public Incentive Analysis
please contact:
- Economic and Tourism Policy/Legislation Consulting
Hunden Strategic Partners - Research & Statistical Analysis
213 W. Institute Place, Suite 707
Chicago, Illinois 60610 - Developer Solicitation & Selection
312.643.2500
www.hunden.com
The firm and its principal have performed more than 800 studies
over the past 20 years, with more than $6.0 billion in built,
successful projects.
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