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MIPCOM STAND R7. D32
Allspark.Hasbro.com
©2019 Hasbro. All Rights Reserved.
//// COMMENTARY
BY NICOLÁS SMIRNOFF, DIRECTOR
Children & smartphones,
the stronger couple
At every Kids & Teens special issue we prepare videos in YouTube; watch TV series at Netflix.
for MipJunior and Mipcom, I write about the It is difficult to set up an order of above op-
evolution of my kids’ content consumptions, as tions. The boys prefer to play games, the lady
Prensario
good examples of the market. Now they are 18, prefers to watch videos. About series, she looks
almost 15 (boys) and 12 (a girl) years old. In the for her own options, no matter if they are new
past I told how the younger ones were skipping
stages, watching 10 alike series when they were
or old. If she likes a series, then she looks for
similar ones. They boys of course spend a lot
International
©2018 Editorial Prensario SRL
BLUE’S CLUES & YOU!
6, and so on. of time at the computer and the Sony Playsta- Payments to the order of
Now, it is more and more difficult to see the tion set to play games, but the phone is first in Editorial Prensario SRL
or by credit card.
three of them watching linear TV. The boys just global time. Registro Nacional de Derecho
for the soccer matches, the three for a very fa- About the competition of big OTTs, Netflix de Autor Nº 10878 PRESCHOOL
mous movie or TV series. But if not, they prefer is first. My kids don’t want to know other OTT Argentina:
their own routines, above all the smartphone apart from Netflix, they are not interested in Lavalle 1569, Of. 405
C1048 AAK
to: interact with friends; watch social networks, what the whole market is offering. For them is Buenos Aires, Argentina
mainly Instagram; play games; watch short usually enough to check what’s new in Netflix. Tel: (+54-11) 4924-7908
Fax: (+54-11) 4925-2507
So? If they use mainly the phones, there is a
strong potential for short form content, which USA:
a professional development is just appearing 12307 SW 133 Court - Suite #1432
Miami, Florida 33186-USA
in the market. If a good offering of short se- Phone: (305) 890-1813
ries is launched, they will be caught for sure. Email: info@prensario.com
Website: www.prensario.tv
And there is a good opportunity for new genres,
twists. For instance, the 15 years old boy loves Representantes:
Mexico:
watching videos of others playing games and Mariano Alarcón:
making funny comments. mariano@prensario.com
There are a lot of veins to develop, thankfully. Chile:
Karina Cortés
karina@prensario.com
Peru:
Miguel Angel Hurtado
miguelangel@prensario.com
Colombia:
VICTORIA SMALL
Paola Zapata Lozano
paola@prensario.com
Ecuador:
Juan Carlos Arias Rendon
juanarias@prensario.com DRAMEDY
Uruguay:
Santiago Rodríguez
santiago@prensario.com
THE UNSETTLING
©2019 Viacom International Inc. All Rights Reserved.
Paraguay:
Prince Soledad Otto
soledad@prensario.com
THRILLER
Editor: Nicolás Smirnoff
MIP JUNIOR 2019 - SCHEDULE Editorial Director: Alejo Smirnoff
International Business Director: Fabricio Ferrara
Event Date & Time Place International Business Manager: Rodrigo Cantisano
Kids Audience Success Across the globe Oct. 12, 9.30am Grand Theatre
The Creators Superpanel Oct. 12, 10.10am Grand Theatre Mailed by subscription - One year, air mail:
Americas: USD 150 - Rest of the world: 150
MIPJunior Networking Launch Oct. 12, 1pm Hotel Majestic
OTT Content Brief: Playkids Oct. 12, 2.45pm Renoir, JW Marriott
View from the Top: rewriting the rules of the game Oct. 12, 3.30pm Grand Theatre PRINT & ONLINE
Keynote Superpanel
MIPJunior Opening Party
Oct. 12, 5pm
Oct. 12, 7pm
Grand Theatre
Hotel Majestic Apart from this Prensario print issue, you MIPCOM R7. N7 + R7.K5
Matchmaking with buyers and commissioners Oct. 13, 9am Level+1 can follow Mipcom through our online daily b2b.viacom.com
The New Ways Children consume content Oct. 13, 9.50pm Grand Theatre reports, day by day at our website www.
prensario.net or receiving our daily newsletter
Made in Russia: the next animation boom Oct. 13, 12pm Grand Theatre
service. If you want to receive the latter, please
OTT Content Brief: iQiyi Oct. 13, 3pm Renoir, JW Marriott
contact info@prensario.com
MIPJunior Closing Party Oct. 13, 6.30pm Carlton Hotel
2 PRENSARIO INTERNATIONAL
//// MAIN REPORT
BY ALBERTO BUITRON
at driving awareness, especially amongst How are kids
The kid’s industry: older children. While South Africa remains
its taste of traditional platforms, with TV
and word-of-mouth being most effective.
watching
content?
moving forward to new
According toDubit,
There is a strong influence of trusted sourc- mobile devices and tablets are tak-
es for children’s either want to validate ing control of the way kids consume con-
something about a brand they’ve become
experiences
tent, with 91% of kids having access to
familiar with or actively search for some- these devices to see YouTube, Hopster,
thing new to watch or play with. Broadcast- Spiderman and SpongeBob SquarePants are two of the licen-
Amazon Prime Video and BBC iPlayer. sing most consumed on the most across different platforms
ers and brands need to place their content While digital devices dominate, there is still
where kids are.This motives to broadcasters a huge contingent using TVs (79% have ac- and YouTube have a sustained leadership in
With the insertion of digital players in the content industry, broadcasters to create interesting and catchy content for cess to standard TVs and 74% to smart TVs) the demand for content expressed by chil-
children, and it’sthere where broadcasters
have had to migrate their gaze to new formats and new consumer habits. and the branded departments play a funda-
to consume SVODs like Netflix and tradition- dren. Among the studied, says that use and
al kidcasters like CBeebies. And almost 27% spend an average of one hour and 54 min-
And the children’s content industry has not been stranger to this. mental role in the realization of a content. watch content on more than one platform at utes per day during the week and two hours
For that reason, more kids’ contents are the same time. and five minutes on weekends. Netflix came
made it for various platforms. Companies Children have access to a wide range of in second at one hour and 43 minutes, and
two hours and one minute, respectively, and
One of the key challenges for broadcast- then CBeebies, Amazon, CBBC, Disney Chan-
DEVICES USED BY KIDS MOST POPULAR CONTENT GENRES IN SOUTH AFRICA (AGE/GENDER)
ers is that children are shifting their viewing nel, Disney XD, Cartoon Network, Disney
from television to online. For many years, Junior, Nick Jr., Nickelodeon, Nicktoons,
audiences have been measured as unique BBC iPlayer and Boomerang follows them.
blocks, but now, broadcasters are segment- There are contrasts in consumption time
ing these audiences of children into differ- based on age mostly. Younger children, for
ent categories, ranging from socioeconomic instance, watch CBeebies longer than they
status, gender, race and geographic location, do Netflix during the week (1 hour 29 min-
to more specific segmentations such as how utes vs.1 hour 22 minutes), but this trend
they were brought up, their development is inverse on the weekend when kids watch
stage and their aspirations, and from this, Netflix for an average of seven minutes
the producers and distributors know what more than CBeebies. (the 8 to 16-years old
content will impact the children’s audience set watch Netflix longer than CBBC on both
most successfully. weekdays and weekends).
Source: Dubit Source: MIP Trends
According to a whitepaper published by Once they’re on the platform, kids use
the Reed MIDEM Insights team, content is across ages. Tweens and boys like action/ kids in Brazil according Parrot Analytics), technology at home, school, elsewhere... each for difference purposes. Some kids
crossing the gender barrier showing how adventure but girls show a clear preference exist a need of a global view on contents. are using emotional scheduling begins even Eight in ten kids have access to stan- say they prefer to watch CBeebies, Dis-
unimportant gender is in contrast with age. for music. In several of these regions, even when the to identify patterns of what device a child is dard televisions, 74% to smart TVs, 91% ney Junior, Cartoon Network, Disney XD,
In Brazil, Action / Adventure shows are In UK humor and wildlife/ani- aforementioned genres prevail with popu- likely to choose at any particular time, where to tablets, 86% to smartphones, 75% to BBC iPlayer, Boomerang, Nickelodeon,
the most popular among children of all mals is also a genres preferred by kids larity, children are migrating to other con- they’re likely to be using it, and whether PC or laptops and 80% to game consoles. Disney Channel and CBBC for a short pe-
ages, along with comedy shows, mu- of 2-10 year olds, whilst action/adven- tent with more mature or global vision like they’re likely to be alone or with others. Some other options make an appearance riod of time. And the otherside, the places
sic shows and science fiction shows. ture appeals the most to 11-15 year olds. Doctor Who or The X Factor, making children TV and programs content is what can too: 35% have access to a smart speak- they prefer to consumer content for a long
While in South Africa, humor and wildlife / In all these territories, kids are prone to or tweens to consume content made for elder make the difference and is for many er, 32% to iPods or Portable MPs, 25% to period of time are Netflix, YouTube, CBee-
animals are the genres with most appeal consumes made-for-children animation audiences. children the starting point for building smart toys, and 26% to VR equipment. bies, Amazon and BBC iPlayer. This fluc-
with global distribution or entertainment The top motivation in countries like UK awareness and engagement in a brand. And in general, 46% of kids have their own tuates slightly within each age group.
shows with a global look, like Steven Universe, for watching this kind of shows is that they Franchise like Spiderman, SpongeBob smartphone, while 57% have their own tablets, While many children are going online, it is
SpongeBob SquarePants. have action/adventure or encourage kids to SquarePants and Batmanare the consumed and older children are most likely to own one. notable that TV-channels which provide
A survey made in UK by Dubit, showed that use their imagination or be creative have ap- the most across different platforms. These In another hand, children also use each de- content for family viewing are still popular,
80% of the children are interested in the world peal across the groups, as do music format brands by tv-shows are generally consumed vice in different ways, with 69% to 80% us- as are dedicated children’s channels. The
outside the limits of their own country, and and shows where presenters explore or go the most on the original distribution plat- ing TVs to watch CBeebies, CBBC, Nickelode- most popular content for children, both on-
86% feel that is important for them to know on journeys. Also the report finds out that form. on, Nicktoons, Nick Jr., Cartoon Network, line and on TV, is entertainment which feels
what is happening in the world. Neverthe- in South Africa kids prefers shows where DisneyChannel, DisneyXD, Disney Junior, relevant to children’s lives and content which
less, only 9% knows much about other coun- presenters finding out about things, solving Boomerang, and makes them laugh. Boys are more drawn to
tries. Although in countries like Brazil, where mysteries and programs that profile other TOP SHOWS BY AGE AND GENDER ACROSS BRAZIL, SOUTH AFRICA AND UK Netflix. While, gaming and sport. Girls are more drawn to
GalinhaPintadinha is the content most viewed local content is highly demanded (GalinhaP- cultures resonate strong with the Afro-Ca- 58% watch You- fashion, crafts and ‘how to’ videos. Online
among kids in Brazil according Parrot Analytics intadinha is the content most viewed among ribbean audience. This also motivates kids to Tube on a tablet, platforms provide the benefit of a huge range
move to mobile devices, watching streaming and 29% to 34% of content which appeals to niche interests,
MOST POPULAR CONTENT GENRES IN UK (AGE/GENDER) services to get more interesting content. watch BBC iPlay- but it is fragmenting the audience further, so
Kids are becoming familiar with brands at er, Amazon Prime there are fewer standout ‘hits’ nowadays.
a young age, mostly driven by parentswho Video, Netflix and
are willing to pay for content they perceive Hopster on the
will benefit or support their child develop- device. Four in 10
ment, and sometimes older siblings have in- use a smartphone
fluence as well. Once children get to school to watch YouTube,
the influence of parents change and friends and 19% to 24%
become a key source of content discovery use the handheld
and they get more influential as children get device to watch
older. Hopster and Ama-
Kids in UK are driven by friends and zon Prime Video.
TV advertising whereas in Brazil, youtu- At the moment
Source: MIP Trends In countries like UK, kids are starting to choose for more
Source: MIP Trends bers and social networks are more effective on screen, Netflix mature shows like Doctor Who
4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 5
PREMIUM INTERVIEW / BROADCASTERS
Gulli: ‘The challenge of tomorrow
is clearly digital’
After the acquisition of M6 Group, the are the backbone of Canal
French leading kids network Gulli has ex- J. The channel is aimed at
panded its programming offer mainly tar- children aged 7 to 12. ‘This
geted to 4-10 year olds and enriched its ex- season the grid will be even
pansion to the whole family. more diversified and unifying
Philippe Bony, President of Gulli and Jeu- with the arrival of series, mov-
nesse Thématiques: ‘Gulli has established ies and even more comedy with
At Gulli, comedy is a genre
itself in the hearts of children and is part of Oscar and Malika, Squish or Oswal- that unites and outperforms:
everyday life in the home. With Canal J and do’, says Philippe Bony. Zig & Sharko
TiJi, we can now accompany children from Last but not least is TiJi, the
Iconic heroes like Pokemon
3 to 12 years old. This power confers a great tender and mischievous chan- at Canal J and heroines like
societal and civic responsibility but also that nel for 3-6 year olds which gives My Little Pony at TiJi
of offering an ever-increasing number of prominence to heroines, with
Gulli, Canal J or TiJi, children
original and diversified programming’. Barbie or My Little Pony, but also to
know that they will find their
The three networks represent 36% of heroes with Arthur and the Minimoys
favourite and a whole universe of
audience share on the segments 4-10 and or Care Bears unlock the magic.
reference brands. ‘We work with the
4-14 years old, becoming the first com- Bony: ‘Kids is the only tar-
top animation studios like Dream-
bined offer for youths in France. For Bony, get one that evolves so quickly,
Works, Viacom, CartoonNetwork,
the challenge is to strengthen this leader- changes its consumption habits as
eOne but we also promote French ex-
ship position, audience and attractiveness to fast as it grows. All major players
pertise with more than 13,000 hours
children. ‘We will have to renew ourselves in the sector have understood this
of French animation each year from
while keeping the fundamentals, and the well: the challenge of tomorrow
Xilam or Marathon. At M6 we also
values so dear to the teams: respect, toler- is clearly digital. Visibility in TV is
have production activities on As-
ance and open-mindedness’, he ensures. crucial, but the arrival of platforms
terix, and we initiate projects each
On Gulli, comedy is a genre that unites is changing the game for producers
year with French animation studios,
and outperforms. It stands GulliGood after and broadcasters. New opportunities
we will very quickly develop synergies in
school box, and S3 of The Loud’s House or are emerging for IPs but financial challeng-
order to open an even larger and richer cat-
Zig & Sharko, and Gumball S4. In the fall, the es await us all as well’.
alogue in Gulli’.
channel launched a new preschool series, But, how does a kids channel to stand
Bony completes: ‘The rise of new digital
Ricky Zoom, by the creator of the Pyjamasques within this environment? The executive
players is obviously a major challenge for us
and Peppa Pig, and also live action with the answers: ‘Being more than a channel… a
in the development of our services. But we
return of Kally’s Mashup, from Nickelodeon. reference brand for parents and their chil-
are convinced of the relevance of combin-
With iconic heroes Pokemon and Power dren and must offer them an ultra-secure
ing the power of an free-to-air channel that
Rangers, action and adventure and intuitive space. GulliMax, our SVOD of-
reaches a very wide audience with associ-
fer will have since Summer 2020 more than
ated channels and services that target more
4,000 cartoons, series, films and brands
specific audiences and provide them with
previously unreleased in France. Digital
innovative functionalities for use’.
development also includes the arrival of
Gulli on Android TV this year’.
‘This power combined with 6Play, GULLI: AUDIENCE SHARE, PER SLOT AND TARGET
(2018-2019)
M6 Group’s digital platform, will al-
25
low us to work for properties on new
innovative 360 models that can im-
20.7%
prove usage for producers, broadcasters 20 17.5%
and especially consumers. But we must 15.8%
also moderate, if digital consumption 15
continues to grow, the linear has still a
bright future ahead of it and remains the 10
preferred way of consumption for chil-
dren who can share it with their fami- 5
lies’, warns Bony.
Regarding programming strategy, the
executive highlights that by watching 4-10 years old 4-10 years old 4-14 years old
4.30-6.30pm 6am-8pm 6am-8pm
Philippe Bony, President of Gulli and Jeunesse Source: Médiamétrie/Médiamat (July 2019)
Thématiques (credit: Ade Adjou/M6)
6 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 5
PREMIUM INTERVIEW / BROADCASTERS
CCTV: ‘Animation as a decisive
factor for success’
Founded in 1958, China Central Televi- And he adds: ‘therefore, it can be said
sion (CCTV) is the national TV station of that high-quality animation content is now
the People’s Republic of China, including a the main business goal of Chinese and for- Paw Patrol and Rainbow
Chiks two key properties
programming grid focused on news, pub- eign animation practitioners; China has a available in China
lic opinion institutions and ideological and vast territory, and the consumer market is through CCTV
cultural positions, with the dissemination of also the first in the world. Therefore, how to
news, social education, cultural entertain- make high-quality animation content and
ment, information services and other func- widely disseminate it in a vast territory of
tions. China is the decisive factor for success’.
In March 2018, CCTV and China Inter- According to Zhang, ‘the Chinese market
national Broadcasting Station set up the is the largest and most potential market in
Central Radio and Television Station. After the world’. ‘People have strong consumption
integration, a cross-platform holding me- capacity and are eager to have better enter-
dia organization has been formed, includ- tainment content available. Faced with such
ing television media, network media, mo- a situation, the overall consumption capacity
bile media, paper media, radio media and is stronger than the overall supply capacity want to buy related products, more than
so on. As China’s state-owned and top-level of cultural and entertainment products, the two-thirds of people now choose not to go
TV media broadcasting platform, CCTV has Chinese market needs to import more and out for online shopping’.
reached 97.31% coverage in the face of nearly more excellent cultural and entertainment ‘In order to adapt to these changes in
1.4 billion Chinese audiences, with animation content products’. viewing habits and consumption habits, we
as a core component and profit growth point ‘For me, more than 12 years of experience as animation practitioners are also making
of cultural consumption industry. in the operation of the animation industry, corresponding changes. From the creative
‘Chinese consumers are increasingly criti- the best mode of operation for domestic and aspect, animation creation has appeared
cal of animation content as their purchas- foreign practitioners is joint creation, joint each episode of short animation in each epi-
ing power increases. They are more willing investment, and joint production’. sode (about 5-7 minutes); from the promo-
to spend more money to buy better Other key factor is related to the rapid tion aspect, more attention was paid to the
animation content and related development of China’s economy and promotion and interaction of an animation
products, while intellectual the prosperity of people’s lives. ‘Cul- in the Internet field’. And completes Arthur
property protection is gradu- tural consumption in China is also Zhang: ‘according to the original animation
ally strengthened, the overall growing rapidly. From the released clips 1-3 minutes of short video, and in the
animation industry business Chinese cultural consumption index Internet strong mutual media platform re-
environment is becoming bet- of 2018, the comprehensive index of lease, such as Tik Tok, Taobao, Watermelon
ter’, explains Arthur Zhang, cultural consumption in the country video, Toutiao and so on; from the marketing
Chief Director, Strategic In- continues to rise, from 73.7 in 2013 aspect, pay more attention to the licensee of
vestment and Operation Man- to 82.2. Among them, the cultural the Internet sales channel operation capa-
agement Department. consumption environment and level bilities; from the strategic aspect, adopt the
index have increased compared with integration of media sales, When consumers
2018, the satisfaction index is basi- will watch the video, combining content with
cally the same’. online purchasing port to promote explosive
‘For Chinese people, the most signifi- growth in sales’.
cant changes in recent years
are the diversification of ac- CHINA: POPULARITY OF ALL KIND OF CULTURAL PRODUCTS (2018)
cess to information and the 50 46.19%
diversification of purchasing
channels. When people want 40
32.16% 31.55%
to watch their favorite ani- 29.42%28.27%
30 27.66%
mated content, the way to get 24.12%
20.87%
programs has extended from 20 18.52%
14.68%
traditional TV screens to com- 11.74%
10
puter screens, smartphone 4.81%
screens, etc. And when people
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Arthur Zhang, chief director, Strategic
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Investment and Operation Management
&
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Source: CCTV
Th
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Department, China Television Industrial Group
8 PRENSARIO INTERNATIONAL
PREMIUM INTERVIEW / 360
Mattel: changing the mindset of
kids-family business
Since its foundation in 1945, Mattel has duction of short and long-form
become a leading global children’s enter- episodic TV for Barbie, Thomas
tainment company specialized in design and & Friends, American Girl, Mon-
production of quality toys and consumer ster High, Bob the Builder, Fisher-
products. Through iconic franchises such us Price’s Little People and many
Barbie, Hot Wheels, American Girl, Fisher-Price other properties within the port-
and Thomas & Friends, it has not only con- folio.
quered the toys global market but also the Following this appointment,
Barbie, the most
film and TV industries, gaming, music and Mattel Television announced a new slate iconic brand from Mattel is celebrating its 60th anniversary
live events. With a global workforce of ap- of 22 animated and live-action TV pro- with new dolls but also series and a live action movie
proximately 32,000 people, it operates in 40 grams based on the company’s iconic and
countries and territories and sells products globally-recognized characters and fran- bie, who is co-producing the film under her
in more than 150 nations in collaboration chises. The new programs were created for LuckyChap Entertainment, alongside Tom
with key leading retail and technology multi-platform distribution and are Ackerley and Josey McNamara. ‘We are also
companies. based on more than 20 own prop- working in new Barbie dolls with disabili-
Back in 2016 the company erties IP portfolio. Mattel Televi- ties, and an interactive web series show-
brought content production un- sion works with the Franchise ing how girls are affected nowadays’, adds
der one umbrella, Mattel Cre- Management, led by Fred Soulie, Keenan.
ations, to drive premium con- SVP, Content Distribution and On a second deal with the same studio,
tent across multiple platforms Business Development. it will be producing Hot Wheels, the iconic
including theatrical, TV and digi- In talks with Prensario, Keenan and timeless toy racing car which debuted
tal. That year, Mattel recruited Chris- describes: ‘We are going through in 1968 and has sold more than six billion
topher Keenan from HIT Entertainment, as deep changes in the industry, which has individual cars in his history.
the new SVP Content Development and Pro- derived in a change of our business model With MGM and Picturestart’ Erik Feig is
duction. But after three years in operation, based on the value of our IPs. Content has launching the live action movie of American
the division was rebranded as Mattel Tele- become an extension to our existing brands, Girl, whose production will be overseen by
vision, headed since February 2019 by Adam such us Barbie or Max Steel, among many Cassidy Lange, MGM’s co-president of pro-
Bonnett, a 21-year Disney Channel veteran, more’. duction and Robbie Brenner, Mattel Films’
who is the executive producer and responsi- ‘We are working in those 22 titles. We executive producer. The brand, first in-
ble for global episodic content development have powerful brands which can target any troduced in 1986, has offered an inspiring
and production for live action and anima- segment, preschoolers, kids, teens-family, world of dolls, original content and experi-
tion based on the Company’s iconic brands. but we are also creating new products based ences. More than 32 million dolls and 157
Reporting to Richard Dickson, Mattel’s in non existing brands such us animation million books have been sold.
President and COO, since its appointment series, game shows and live action’, he Keenan concludes: ‘It is a great time for
Bonnet is working comments. creators and we are welcoming them in
with Keenan, now Keenan believes the future of Mattel is Mattel to generate the brands of the future.
SVP and execu- driven by the IPs not only toys: ‘Theatrical, Our doors are opened for executives and
tive producer, branded or digital content. Diversity, inclu- creative from different sectors: animation,
who has been sion and sustainability have been our key live action, movies. We want to lead the way
responsible for concepts. We are always moving into new and being the best place for content creators
animated con- challenges’. and storytellers’.
tent develop- Mattel Films also confirmed a
WORLDWIDE GROSS SALES, BY BRANDS –
ment and pro- new slate of of 4-5 live action the- IN USD MILLION (1H 2019)
atrical productions such us Barbie
that is celebrating its 60th Anniver-
sary this year: along with Warner
Bros. Pictures Group, Mattel has
announced a partnership to bring
the world-renowned franchise in
its first ever live-action feature
film, starring Academy Award-
nominated actress Margot Rob-
Christopher Keenan, SVP, executive
producer, Mattel Television Source: the company
10 PRENSARIO INTERNATIONAL
BUYERS /// DIGITAL
Disney+: the expansion of the
Marvel Cinematic Universe
such us Wandavision
with Paul Bettany and
Elizabeth Olsen; What
if…?, the first animat-
ed series in the MCU
that present alterna-
tive realities in the
MCU, and Hawkeye,
with Jeremy Renner
and Kate Bishop.
On the movie side, Disney Channel confirmed the production of Marvel’s Moon
the The Eternals with Girl from Disney Television Animation, an original animated
Kevin Feige, President, Louis D’Esposito, Co-President, and Victoria Alonso, Head of Physical series based on the successful Marvel comics
Production, all from Marvel Studios, with Stephen Broussard, Trinh Tran, Nate Moore, Sara Angelina Jolie, Rich-
Smith, Brad Winderbaum, Mary Livanos and Jonathan Schwartz at the San Diego Comic-Con ard Madden, Kumail what we do. We find out what all these kids’
2019 (Photo by Alberto E. Rodriguez/Getty Images for Disney) Nanjiani, Lauren Rid- powers are’, described executive producer
loff, Brian Tyree Henry, Salma Hayek, Lia Sana Amanat, and added: ‘These special kids
Kevin Feige, President at Marvel Stu- McHugh and Don Lee (November 2020); that were highlighted to prove that heroes
dios, will further expand the Marvel Cin- Shang-Chi and the Legend of the Ten Rings and inspirations are everywhere around us,
ematic Universe (MCU) through Disney+, (February 2021), the second movie of the and you don’t have to have any special pow-
the streaming service from The Walt Disney Doctor Strange’s franchise, Dr. Strange in the ers to become a hero yourself’.
Company to be released on November 12 in Multiverse of Madness (May 2021); Thor: Love Along with the new Marvel projects, Dis-
the USA, Canada and The Netherlands, fol- and Thunder, with Chris Hemsworth and ney+ will group the best series and movies
lowed by Australia and New Zealand on No- Natalie Portman (November 2021), and Black of Disney Studios, Pixar, Star Wars and Na-
vember 19. Widow, the first solo movie starred by Scar- tional Geographic in addition to original pro-
According to Feige, the Burbank Studio lett Johansson (May 2020). ductions, which include, among other things,
seeks to become not only a player of weight Disney Channels’ Ms. Marvel, Moon Night the return of High School Musical: The series,
in a market that is growing every year, but and SheHulk will also see their adaptation to with 10 chapters and with the performances
home of some of the most iconic brands in the small screen, expanding even more of Joshua Bassett, Olivia Rodrigo, Matt Cor-
the entertainment business as axis. the new phase of the Universe. More- nett, which will premiere on November 12;
And without doubts, the MCU has over, during the D23 Expo, Marvel the first Live Action series of the Star Wars
become a pillar of the company in Studios announced the non-script- universe, titled The Mandalorian and starred
recent years, especially in block- ed Marvel’s Hero Project series head- by Ewan McGregor, and the new short series,
busters, where its latest film, ing to Disney. The first-produced Muppets Now.
Avengers: Endgame, raised more non-fiction, unscripted series by Regarding the technical details, the com-
than USD 2.79 billion. Marvel New Media will premiere pany also informed that its platform will
Among the new series and mov- with the launch of Disney+. The re- include unlimited downloads for premium
ies announced at the San Diego maining episodes will be released subscribers in a maximum of ten devices to
Comic-Con 2019, it stands Blade, weekly on Fridays. view high definition content without an in-
with Mahershala Ali; The Falcon The 20-episode series shares the ternet connection. The content display func-
and the Winter Soldier, with An- remarkable, positive change several tion can also be performed on up to four de-
thony Mackie and Sebastian Stan young ‘heroes’ are making in their vices simultaneously.
(Avengers and Captain America), and own communities
Loki, original series to be launched in 2021 across the USA. These SUPERHEROE MOVIES RELEASED, BY COMPANIES (1980-2018)
with Tom Hiddleston. Also Disney+ originals kids have dedicated
their lives to selfless
acts of bravery and
kindness, and now,
Marvel celebrates
them as the true Su-
per Heroes they are by
welcoming them into
Marvel’s Hero Project.
‘Taking the story of
a normal kid who is
living their life and
Avengers: Endgame become the highest now having them face
grossing movie in history with over these hurdles... That’s
USD 2.79 billon of revenues Source: finder.com
12 PRENSARIO INTERNATIONAL
BUYERS /// PAY TV & DIGITAL BUYERS
TFOU Max: the Vme:
Nick India: evolving to new challenge of original and
genres of entertainment brand coproduced
hours this year, including
preferences Vme TV is a premiere national Spanish
INDIA: ANIMATION AND VFX INDUSTRIES EVOLUTION
the most legendary charac- language television network that provides
IN USD BILLIONS (2018-2024)
ters like Motu Patlu, Rudra, Launched in February 2015, TFOU Max (France) is TF1’s a quality alternative to Latino families by
+16%
The Golmaal Jr, Pakdam Pakdai SVOD service dedicated to youth, focused on building a pre- selecting programming that is engaging,
and Shiva on Nick and Sonic; 2,573 mium offer for 3-12 year olds with a core target for 5-9 year empowering, educational and entertaining.
+18.7%
and Dora The Explorer, Paw olds. According to Jérôme Loré, director, with this service It is available in 15.5 million households in
Patrol and Peppa pig on Nick the French group responds to new video consumption uses. USA, distributed via DirecTV, DISH Net-
1,230 In 4 years, the platform has attracted more than 780,000
Jr., as well as other marquee work, AT&T U-verse, and AT&T TV Now.
1,035
international properties like subscribers in France and Switzerland (+25% in 1 year) The group also operates two networks Doris Vogelmann, VP of program-
Kung-Fu Panda, Avatar, Pen- through services like Bouygues Telecom, Free, Orange, Vitis geared towards a younger audience: ming, acquisitions and production,
Vme Media Inc.
guins of Madagascar on Nick and very soon at SFR and a strong presence in OTT. Vme Kids, a Spanish offering geared to-
HD+’, describes Anu Sikka, ‘On the channel side, we relied on the notoriety of the wards the preschool audience (2-6
head of content, kids enter- TFOU brand, TF1’s youth program box; then on the strengths years old), and Primo TV, an English
Anu Sikka, head of content, kids entertainment 2018 2019e 2024 of TF1 Video, a player in DVD publishing and distribution in based channel targeted to bicultur-
tainment cluster.
cluster, Viacom18
In terms of de- Source: KPMG France, leader in the youth animated series market (Dora al Gen Z viewers (6-16 years old).
mographic, the l’Exploratrice, La Pat’ Patrouille, etc.); and finally on TF1 Li- Vme Kids offers educational con-
As part of Viacom18, Nickel-
multiple channels are catered We have been pioneers in the category in- cences, which manages major youth brands like Les sch- tent to 1.5 million homes via Comcast
odeon India has established it-
to different age groups: the troducing eight indigenous shows over 8 troumpfs and Barbapapa’. Xfinity, AT&T U-verse and Sling/Dish,
self as a thought leader by be-
primary target for shows on years. From Motu Patlu to Shiva, Rudra or ‘We pay particular combining the best educational programs and providing kids with the
ing the #1 kids entertainment
Nickelodeon India franchise Gattu Battu and now the newest entrant attention to the safety necessary tools for the learning. Primo TV was launched in
franchise reaching across 120+
are kids on 2-14 years, while Golmaal Jr., all characters have introduced of our service, being 2017 and reaches 8 million homes
million households operating
Nick Jr. targets of 2-5 years, kids to new genres of entertainment’. a 100% parental con- via Comcast Xfinity, offering in-
four networks: Nick, Sonic, Nick
Nick to kids of 6-10 years, and However, while the company continues figurable platform’, spiring and educational program-
Jr and Nick HD+ catering to kids
Sonic shows like Ninja Hattori, Gol- to create IP’s, it’s open towards co-pro- adds Loré about the ming of cultural relevance.
across all age groups from tots to teens
maal Jr and Shiva that fall under the cat- ducing content that will universally appeal platform that is Doris Vogelmann, VP of pro-
and gathering a market share of 35%.
egory of 10-13 years. ‘Our channels engage to our audiences. And the evolution of the based on a dual mar- gramming and acquisitions: ‘Vme
Nick has been the #1 kids channel for the
and entertain kids across India through Indian kids’ animation industry and the keting model: stand Kids fills a void for the Hispanic
sixth year in a row, while Sonic has been de
large scale experiential formats that ex- expansion from just a few channels a de- alone at a price of youth, while Primo TV reaches
#2 since the last three months. The fran-
tend beyond television to now include con- cade ago to over 15 channels today, accom- €3.99 per month the English-speaking Hispanic
chise has the highest reach and reaches out
sumer products, digital and online pres- pany this bet. and bundled within certain premium market with links to their culture.
to 47 million unique kids week on week.
ence’, adds Sikka. ‘Over the years Indian TV for kids has operator packages. The offer is based The programming is diverse as it
‘Today we have the largest original con-
But for the executive, kids are now ‘very moved from characters that are global and on three pillars: 1) the power of the is geared towards wider audiences:
tent library in the country with over 500+
challenging’ and discerning audience with international to characters that are “Made youth brands broadcast on the our programming grid is divided in
hours of content and plans to add over 200
a lot more choices as compared to few in India” with great stories, dimensions TF1 channel such as Miraculous, 6-10, 10-12 and 12-16 years old’.
years ago, when choices were limited to and traits that kids love and relate. They Loup, or Paw Patrol; 2) an of- There are three strategies for
a few channels: ‘Through a good mix of have emerged successful because they fer with top licenses such as Primo TV’s growth: a wider dis-
immersive storytelling, relatable content, traits that kids love. This has led to the T’choupi, Peppa Pig or Oggy and tribution within the US market,
endearing characters coupled with unique proliferation of local IP’s by all broadcast- the cockroaches, and 3) a strat- more original programming and
engaging and empowering experiences er i.e. characters from Motu Patlu to Chota egy of investing in a range of co-productions. ‘We are in con- Millimage’s Molang on Vme Kids, and
programs with a high edutainment stant conversations with Pay TV and ZDF’ The Elephant Princess for Primo TV
for kids, it is possible to build affinity for Bheem, Mighty Raju, Shiva to Little Sing-
characters as well as a significant brand ham to Golmaal Jr. based on traits that kids value. OTT platforms to expand our footprint, while we are putting strong em-
equity’, she summarizes. identify with’. New releases in 2019 include manga Ronja, daughter of a phasis on original programming, like Five@305. We have 5% of our grid
‘The first step in creating such dynamic ‘This momentum in local IP creation has brigand (Ghilbli, Japan) and the new season of Olive and Tom. with originals and we plan to reach 20% in the following years’, remarks
and immersive content is to understand provided great impetus to the Indian ani- ‘The evolution of content consumption patterns has led to Vogelmann.
kids, their preferences and lifestyle trends. mation industry. According to the recent the emergence of multiple SVOD offers on the international Among the top shows on Vme Kids she highlights Tayo and Pororo (Ico-
It is important to manifest their imagina- KPMG report the Indian animation and market and in France’, says Loré and remarks that ‘youth nix), French animations Molang (Millimages) and Little Malabar (MIAM!
tion into reality through stories that range VFX industry now stands at USD 1.23 billion programs form an important part of the offer proposed Animation); and on Primo, Angelo Rules (Cake), Matt Hatter Chronicles
from bringing alive their super heroes to and will double in size in the next 5 years. by these platforms’. ‘The challenge of brand preference is (Platinum Films) and live action series’ Backyard Science (Beyond) and
taking them into a magical world of their The animation industry is not only boosted partly based on the quality and exclusivity of each plat- The Elephant Princess (ZDF). ‘Both channels provide a safe environment
favorite characters’. by the fact that broadcasters are serving form’s youth offer. For this reason, the market for acquiring for kids and parents’, added the executive.
In terms of production, Nickelodeon fo- audiences but also due to the advent of the rights to top youth licenses is very competitive’. She concludes: ‘Digital strategy is a key part of our business and rea-
cused on relevant compelling story telling OTT. The emerging trend of creating IP’s ‘Our strategy is to continue this expansion with other dis- son for our expansion in the US. Both networks are also offered via free
and enhanced quality of animation that has opened the floodgates of demand for tributors. In terms of content, our goal is to continue to be VOD channel on Comcast Xfinity. The audiences have changed in that
appeals to kids. ‘Humor and adventure is quality animation and storytelling’, com- the only platform that offers all of children’s favorite li- they now control what they want to watch: they are not passive. The idea
Golmaal Jr on Sonic an integral part of our content proposition. pletes the executive. censes’, completes Loré. is to give kids a “sense of control’.
16 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 17
BUYERS /// PAY TV
Play Kids: Cartoon Network:
the power of experiencias de
edutainment consumo
PlayKids (Brazil) is one of the Jaime Jiménez, director de con-
largest content production and cura- tenido de Cartoon Network Latin
tion platform for kids, with presence America: ‘Estamos experimentando
in over 180 countries and 5 million uno de los mejores momentos de la
active users, being children from 0 to industria. Cada vez hay más outlets
8/9 years. The company also has Lei- y medios dedicados a los chicos. Y
turinha, the largest readers club for sobretodo cada vez más realizadores
children in Brazil with over 150,000 que buscan dejarse ver en alguna
subscribers, and Explorer, hybrid panta. Nosotros, como creadores y
product that mixes online and offline descubridores de nuevos talentos,
Fernando Collaço, Head of content Jaime Jiménez, director de contenido
and communications to give children an adventure experi- perseguimos esas mentes para Cartoon Network
ence through AI. creativas que quieran formar
‘Our content prioritizes children’s parte de nuestra familia’.
safety and learning, so we have rigorous cura- El ejecutivo reafirma el
tion and parents’ confidence to be quiet while compromiso de la marca
their children access our content’, describes de ‘crear experiencias o
Fernando Collaço, head of content and com- situaciones de consumo
munications. About the PlayKids app, he high- de contenido únicos en
lights that there are more than 4,000 contents, cada plataforma. Detalla:
including videos, books, activities and games. ‘Nuestros fans no siem-
Contents are divided by age group and theme. All are educational pre tienen el tiempo o la
Mao Mao: Héroes de Puro Corazón, produc-
and child-oriented and work on three fronts: interpersonal (emo- disponibilidad de sentarse ción original de Cartoon Network creada
tions), intrapersonal (relationships) and cognitive (school subjects). a ver TV y pasar tiempo por Parker Simmons
‘All content can be downloaded and accessed offline, we have no con nuestra señal. YouTube
ads in our app, can be accessed on multiple devices, has an exclu- no es lo mismo que TV lineal, ni las redes so-
sive area for parents to track access time and what content their ciales pueden ser otra pantalla, o el gam-
children have contact’, remarks Collaço. ming. Para estar actualizados, debemos
The investment in PlayKids originals has a process that goes tener en cuenta todas esta nociones en
through the pillars of the brand (affection, care and commitment), la creación de experiencias de consumo’.
the lack of what already exists in the content market for chil- En cuanto a las tendencia, Jiménez re-
dren and feedback from the brand’s already loyal audience. ‘We marca la tradición por ‘abarcar’ el merca-
constantly produce originals with the support of early childhood do de la animación 2D y, aunque no deses-
education and psychology experts. All grades can help family and tima otra corriente, subraya que se mantiene
school in educational formation as well as in the cultural and so- ‘abierto’ ante nuevas formas de animación. ‘Seguimos fieles a
cio-emotional development of the little ones. Animations come in nuestros estilo desde hace 25 años. Aunque hemos tenido prue-
a variety of styles, with original music that helps set learning in a bas en animación 3D o en técnicas mixtas, la realidad es que el
fun way. Also, manual activities and scientific experiments help in 2D y la animación clásica es lo nuestro. En donde más cómodos
the development of motor coordination and creativity’. nos sentimos y donde nuestras apuestas han tenido el mayor
New highlights are Kantalá, trilingual series that teaches de los éxitos en el target core (niños y niñas de 6-11 años)’.
classic songs with Brazilian, Como parte de la evolución, Cartoon Network se ha trans-
American and Peruvian char- formado en productor de contenido original en los princi-
acters; Shake Shake, which put pales mercados de Latinoamérica. El canal pone su cono-
children to dance, and Bebel-á- cimiento al servicio de la creación local con iniciativas como
ba, which brings the Leiturinha “Women in Animation” o “Girl Power”, este último junto a
gang to the app, so the children El Festival-Pixelatl, buscando unir fuerzas con las creadoras
have the first contacts with the más innovadoras e impulsar proyectos liderados por mujeres.
alphabet and phonemes of the Cartoon Network tiene este año Mao Mao: Héroes de Puro Corazón,
Portuguese language. The Fungies y la coproducción original de Brasil para Lation-
‘We are always looking for américa, Ninjin. Jiménez concluye: ‘Ponemos a los fans en el
new content to increasingly centro de las estrategias y decisiones con nuestra marca pre-
diversify our portfolio, fur- sente en todo el ecosistema digital. El niño que es fan de Car-
ther enhance our curation and toon Network, espera que en cada uno de los puntos de contacto
ensure that children learn de que tenemos con ellos, tengan una experiencia que refleje
through fun’, completes Col- nuestro ADN. Que puedan consumir contenidos entretenidos,
laço. divertidos y audaces en todas nuestras presentaciones’.
18 PRENSARIO INTERNATIONAL//// EXHIBITORS
BOOTH #R7.N 7 BOOTH #R7.D32 BOOTH #P-1.M2
Viacom: a slate for Hasbro + eOne: Mondo TV diversifies
kids and teenagers stronger Mondo TV Group (Italy) keeps bringing gether over 20 of the most fol-
to the market key animated and live action lowed influencers on Insta-
Viacom International Media Net- One of the top news Hasbro is brings to MIP-
properties for its global clients. Matteo Cor- gram and TIK TOK in Italy’s
works (USA) highlights at MIPJunior COM is the recent purchase of Canadian com- Robot Trains on its third season
radi, President & CEO, remarks the company’s teen market in a new web se-
a slate of teenager’s series and kids pany eOne. The acquisition is significant for the
diversification and highlights the new co- ries composed of 260 episodes
content headed by Blue’s Clues & You! company’s growth in family-oriented TV, mov-
production partnerships in many continents, of approximately 10 minutes
(20x’22) from Nick Jr, which shows ies and consumer products because the Rhode
like the one with the new German kids and each, co-produced by Mondo
a reimagination of the 90’s favorite Island-based toyco takes ownership eOne’s
family entertainment company Toon2Tango. TV with the company House of
of Nickelodeon’s with a live-action entire film and TV production slate, which in- Matteo Corradi, Corradi: ‘It is a very important alliance, and Talent Srls. This highly inno-
version show that takes place in an cludes hit preschool IPs Peppa Pig and PJ Masks. President & CEO
Guillermo Borensztein, Brian Goldner, chairman help us to build a stronger presence in North- vative web series was launched
animated world, with the presenter ‘The acquisition of eOne adds beloved story-
VP Sales & Coproductions and CEO ern Europe. Co-production allows us to partner with some of the on 9 September his year. During
and the preschool audience working led global family brands that deliver strong
very best names in production and distribution in areas as diverse the teaser campaign the trailer
together during the show to solve clues to work out what Blue, operating returns to our portfolio and
as Korea (Robot Trains), China (Invention Story) and Latin America reached over 55,000 views in Heidi Bienvenida, great experience with
the animated dog, wants to do. The show will be aired on Nick- provides a pipeline of new brand creation
(Heidi Bienvenida)’. very few hours ranking 37th live action series for Nickelodeon
elodeon the next month. driven by family-oriented storytelling,
‘Working as a third-party licensor on Feisty Pets, a highly origi- among the YouTube top trend-
Corn & Peg (13x’22) from Nick Jr. is a preschool ani- which will now include Hasbro’s IP’, said
nal plush property, help us to further ing list’, he adds.
mated series that follows the adventures of a unicorn Brian Goldner, chairman and chief execu-
build our fast-growing licensing busi- Corradi completes: ‘Our kids’ shows have also focused on topical
and pegasus duo. The show was launched in March in tive officer.
ness, in which we are enjoying success modern issues such us the environmental: YooHoo to the Rescue and
USA and is scheduled to release internationally this year. Allspark, the company’s filial for au-
in many territories and across new cat- Robot Trains S3, an animated series for children aged between four
From Awesomeness TV, Viacom presents a teenager’s content diovisual content, highlights this year in
Transformers Cyberverse, animated series egories, including AR products, using and seven years set in Train World, where all the citizens are trains,
offer with The Unsettling: it is a scripted drama about a 16-year- Cannes My Little Pony Friendship is Magic based on the Transformer’s franchise
both multimedia marketing strategies but some can transform into robots. Also MeteoHeroes (52x’7), co-
old girl, who arrives at her new foster home located in a remote (221x’22). This story follows magical
and traditional retail partnerships’. produced with Italy’s Meteo Expert Center, Italy’s leading weather
area. Her foster siblings are less than welcoming but none more Princess Twilight Sparkle and her trusted assistant, Spike who live in
‘Our shows have made inroads into forecasting group. Scheduled to launch in May 2020, this animated
so than the 11-year-old biological son of their foster parents. Ponyville in the enchanted land of Equestria, along with her colorful pony House of Talent, new web series with social media, YouTube and OTT as well comedy-adventure, about six kids who discover that they can each
The show was sold to HBO Europe. friends - honest Applejack, generous Rarity, kind Fluttershy, loyal Rain- Italy’s top infuencers
as linear TV. House of Talent brings to- control a different weather phenomenon’.
From MTV, the company highlights a new cycle of the successful bow Dash and fun-loving Pinkie Pie.
docuseries, The Hills: New Beginnings. The show reunites origi- As parts of the famous franchise, Hasbro also presents Power Rang-
nal cast members, alongside their ers Beast Morphers (929x’22) a live-action show that shows how sci- Metrovision, paso adelante The Jim Henson Company:
Classics and news IP
children and friends and follows entists have created technology to harness the power of the Morphin
their personal and professional Grid, but the tech is corrupted by the enemy Evox, an evil computer vi- Metrovisión (Argentina) es parte de In-
lives while living in Los Angeles. rus and only one force can stop him and his army: the Power Rangers. dustrias Audiovisuales Argentinas SA, la
Season one welcomed returning Part of one of the largest franchise of the company, Transformers Cyber- cual pertenece al grupo Chilefilms, junto To Claudia Scott Hansen, SVP of global
and new faces like Misha Barton. verse (36x’11) arrives to MIPCOM with a story that pursuits The Autobots con Cinecolor Argentina y otras filiales de distribution on The Jim Henson Company,
Produced by MTV Studios and and how they will use incredible new powers from the Allspark to battle países de América Latina. Está promoviendo animation content is finding its biggest
Evolution Media, The Hills: New the Decepticons, while they’ll wield incredible strength and mysterious una nueva faceta de cara a los mercados glo- audience: ‘Now, global consumers have a
Beginnings premiered in June on new abilities, including the power to convert Earth vehicles into Spark bales: la de productora de contenidos origi- growing appetite for the medium, and view-
Blue’s Clues & You!, animated María Laura Moure,
remake series MTV and has been renewed for a Armor: the battle-ready gear they need to defeat the Decepticons and nales como Nivis, amigos de otro mundo, live ers want engaging visual effects and realistic
gerente general
second season. continue their mission. action + animación 3D que estrenó en julio animation, and animation is being watched
Claudia Scott Hansen, SVP
en Disney Junior Latinoamérica. Esta nueva etapa se inició en 2010 not only on linear TV and the streaming of global distribution
con llegada de María Laura Moure, gerente general, quien evolucionó platforms, but also on YouTube, Twitter,
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la empresa hacia servicios de producción integral y, posteriormente, and Facebook’, she says.
CAKE: Mush-Mush 9 Story: Dr. Panda a la generación de contenidos, distinguiéndose de las demás casas
productoras por su know how en animación, VFX, y los contenidos
The company brings to MIPCOM with a slate of its high-class
shows for kids and Henson Independent Properties (HIP). The pre-
The leading kid’s entertainment content com- 9 Story Distribution International is presents infanto-juveniles. school offers is heading by Dinosaur Traink (100x’22), World Party
pany CAKE, France’s La Cabane and Belgium’s at MIPCOM to announces that it has secured in- Como resultado han surgido éxitos internacionales como El jardín de (40x’11), and Doozers (72x’11), these shows mix CG techniques ani-
Thuristar announces at MIPCOM the launch of ternational sales for the first season of the 3D Clarilú también para Disney Junior, que obtuvo un Emmy como “Mejor mation and innovate topics for kids with the Jim Henson’s stamp.
two new episodes of Mush-Mush & the Mushables animated preschool series Dr. Panda (39x’7 ). serie Preschool” en 2013, Playground, dos temporadas de Morko y Mali In addition, the company highlights the HIP label’s shows: frien-
(48x’11 & 2x’22), an CGI comedy for kids which New broadcast deals include Cartoonito (Italy), (26x’22); y ahora Nivis. ‘Nivis tiene dos temporadas de 21x’11, a los que dZspace (52x’11), The Adventures of Teddy Ruxpin (65x’22), and Elias:
follows the adventures of Mush-Mush as guard- RTL Kids (Netherlands, Luxembourg), YLE (Fin- se suman 14 cortos de ‘5, doce videoclips de ‘2 cada uno. En total son Rescue Team Adventures (52X’11). ‘All these titles reflects the DNA’s
ians of the forest, his best friends and the rest of land), TVNZ (New Zealand) and HITN (Latin Amer- más de ‘300 de animación’, dice Moure, quien destaca que es un pro- company bringing back classic and new stories and in-
Mush-Mush & the Dr. Panda, 3D
Mushables, CGI the Mushable community, as they explore, grow ica and Spanish-speaking USA). The series was also animated series ducto 360, que incluye explotación en redes spire young children to have fun.
comedy and discover the joys of wildlife. licensed to Roku in the US, and to the kids learning sociales, música, live, on air, marketing, entre About current content trends,’
Mush-Mush & the Mushables will be launched in 2020 interna- app Azoomee for the US, UK, Eire, Sweden, Malta and South Africa. otras. stands Scott Hansen, and she
tionally on Boomerang (in addition to Turner Kids channels Car- Developed for children ages 3-6, Dr. Panda is created and produced Metrovisión ofrece siete nuevos formatos. concludes: ‘Animation is find-
toon Network, Boing and POGO in select markets), in France on by Lin Yan with Giggle Garage and Spider Eye. The series is written Uno de ellos, una ficción juvenil, está co- ing its space for artistic freedom
Canal+ Family and Piwi+, in Belgium on VRT-Ketnet and RTBF, by Daan Velsink and Chris Parker (Peppa Pig) and directed by Patrick menzando sus primeros pasos y fue selec- across all subjects and age de-
in Switzerland on RTS and in the Netherlands on RTL Telekids. Chin and Wip Vernooij, based on the worldwide app franchise that cionado por Disney. ‘Los seis restantes los mographics, for everything from
The show was created by Elfriede de Rooster and directed by Joeri has over 120 million downloads and 5 million active users per month, estaremos presentando en Kidscreen 2020 kids, to suspenseful action and
Christiaen the program is Dr. Panda’s first 3D series. Nivis y otros del año próxima’, finaliza Moure. even horror’. Doozers
20 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 21You can also read
