Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...

 
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
Annual
Membership
Survey
2021
Key trends within the
In-House Recruitment industry
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
About The Forum                                                                                                                 We are:
                                                                                                                                                                          Run by in-house recruiters, for
                                       for In-House                                                                                                                       in-house recruiters
                                       Recruitment Managers                                                                                                               A membership organisation supporting

                                       (The FIRM)                                                                                                                         in-house recruiters since 2007
                                                                                                                                                                          A source of practical, tangible support
                                                                                                                                                                          for recruiters nationwide
                                       We are a thriving community of Talent
                                       Acquisition professionals that provides                                                                                            A community that reflects the full
                                       both tactical and strategic insight and                                                                                            spectrum of in-house recruiters
                                       support to our members.                                                                                                         www.thefirm-network.com

                     Becoming a Premium Member of The FIRM gives you access to:

                                           Actionable Insights                                                                                             Member-Only Resources         An Active Community

              Global Talent Acquisition
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                                                                               Onbos Reparortding
              Structures                                                           Key Insight
                                           ort
              Key Insights Rep

                                  Miller
               Prepared by Ruth

                                                                                                 RESEARCH
                                                                                                             ership Survey
                                                                                                 Annual Memb
                                                                                                        2017/2018 (The FIRM)
                                                                                                                                       Managers
                                                                                                                In-House Recruitment

                                                 Research
                                                                                                                                                industry
                                                                                                  The Forum for        the in-house recruitment
                                                                                                     Key trends within

                                                                   arking Report
            fer             ral                  Agency Fees Benchm

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Programmes
                  ort
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Prepared by
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
Contents
Executive Summary           4

Key Findings                6

Other Findings             19

Looking Ahead              37

The People We Heard From   39

                                Annual Membership Survey 2020-2021   3
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
Executive Summary
    In this year’s FIRM membership survey, we heard from        3 | Insight and Measurement
    360 different recruiters from a range of industries and
    with diverse recruiting needs. By bringing together their   Recruiters are looking more to Employee Engagement
    experiences, we can give an insight into the recruitment    and the External Market for insight. But there is
    market for 2020 and look ahead to the future.               more to be done, and the best recruiters are moving
                                                                ahead. They are thinking more about Line Manager
    We see five key trends – taking particular notice of        and Candidate Experience, as well as the Quality
    recruiting teams that feel they have all necessary          of Candidate, alongside the Time / Cost to recruit.
    capabilities (NB: these are a representative group with     Candidate Surveys and Onboarding Data are the
    large and small teams and budgets).                         measures most recruiters want to add.

                                                                There’s a large reliance on the ATS to capture online
    1 | Diversity and Inclusion                                 metrics, recruiters may reflect if their ATS gives them
                                                                all they need, or if they need to add more.
    Despite the pandemic disruption, D&I has moved a
    long way up the agenda, especially for those that
    see themselves as most capable. Recruiters, and the         4 | Areas to Improve
    organisations they represent, aren’t taking a one-
    dimensional approach. They are looking at many              Improving skills around EVP / Employer Brand /
    groups; not just gender or ethnicity, but extending to      Recruiting Manager – both for the recruiter AND hiring
    LGBT, affluence, ability and many others. The best          manager is a priority for most.
    have targets, but also define specific responsibilities,
    create diverse recruitment teams, examine policy, put       Recruiters want to get better at Sourcing and Business
    in training – and more.                                     Partnering, and feel they lack Tech tools or skills.
                                                                The “best” recruiters make more use of Onboarding
    It is worth reflecting that there are more Graduate         Software and AI. Careers sites have improved slightly,
    Programmes this year and less Work Experience.              but half of recruiters still think their Careers Site
    Likewise, Referral and Alumni programmes have               is “average” or worse. Recruiters would like to use
    increased. All of these will need to carefully managed if   Events and Mentoring to improve their skills. They feel
    diversity is to be increased.                               managers have improvements to make in Candidate
                                                                Engagement and Unconscious Bias / D&I.

    2 | Employer Reputation
                                                                5 | COVID-19
    There is an increased use of Employer Branding
    this year and Candidate Experience has become a             Inevitably, the pandemic has affected recruiters, just
    more important measure. And the biggest and “best”          as it has affected every part of daily life. It’s not only
    recruiters have a greater focus here. They’re more          been the biggest single challenge this year, it’s also
    likely to have improved or refreshed their Careers Site,    changed business needs, the market you operate in,
    and to have an Employer Brand that they feel truly          budget, team size, remit, volume of recruitment, how
    reflects them as an employer.                               easy it is to get scare-skilled professionals to move…
                                                                the list goes on. Some organisations have needed
    But a significant minority don’t believe their Employer     to hire more; many more have had their recruitment
    Brand reflects them, especially if they’ve had a big        significantly decreased, and see this continuing.
    change in hiring needs. If they’re to compete, they’ll
    need to address this.                                       One of the effects of COIVD has to been to make
                                                                video interviewing an essential tool, including
    There’s an increased use of Social Media – likely so        asynchronous video.
    that employers can better project their reputation –
    but in terms of hires Linked In remains by far the most
    effective medium.

4     Annual Membership Survey 2020-2021
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
“I’ve worked with a large

       Recruitment
                                                              number of HR Tech providers
                                                                over many years and eArcu

       has changed                                            Always listening for new ideas
                                                                   and implementing them

       Are you keeping up?                                               Liam Reese, Head of HR
                                                                  Operations & Talent Acquisition
                                                                              The Kindred Group

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                                                We work with world leading recruiters...

     For information on eArcu’s proven
     and future-proof ATS solution
     email sales@earcu.com or
     call 0800 085 0340.

                                                          Annual Membership Survey 2020-2021     5
     www.earcu.com
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
6
                                                                        Diversity & Inclusion

                                                                                                                                                                                                                                                                                                                   50%
                                                                       Candidate Experience

                                                                                                                                                                                                                     39%
                                                                      EVP & Employer Brand

                                                                                                                                                                                                35%
                                                                              Direct Sourcing

                                                                                                                                                       23%
                                                               Strategic Workforce Planning

                                                                                                                                                      22%
                                                      Recruitment and Succession Planning

                                                                                                                                                18%
                                                        Building Talent Pools for future hires

                                                                                                                                          15%
                                                                                 Onboarding

                                                                                                                                    12%

Annual Membership Survey 2020-2021
                                                                                                                                                                                                                                                                                                                                    Key Findings
                                                                             Internal Mobility

                                                                                                                            11%
                                                        Automation of Recruitment Process

                                     COVID related impacts (i.e restructuring/ virtualisation)

                                                                    Assessment & Selection

                                                                                                                      10% 10% 10%
                                                              Building recruitment capability

                                                                                                                  9%
                                                                   Total Talent Management

                                                                                                                 8%
                                                              Social media/social advocacy

                                                                                                            6%
                                                                              MI and Metrics

                                                                                                            6%
                                                                  In-house Executive Search

                                                                                                       4%
                                                                                                                                                                                                                                                                                                             Strategic priorities
                                                                                                                                                                                                                                                                            There’s a clear leader in D&I.

                                                                       Preparation for Brexit

                                                                                                       4%
                                                    Use of Artificial Intelligence based tools

                                                                                                      3%
                                                                     Mobile and Technology

                                                            Vendor management and review          2%
                                                                                                  2%
                                                                                                                                                             Taking these three together, this suggests that

                                                                                                                                                             service users and any other interested parties).
                                                                                                                                                             when – increasingly – the employers’ words and

                                                                          GDPR Compliance
                                                                                                 1%
                                                                                                                                                                                                                      Employer brand, before a longer tail of challenges.

                                                                                                                                                             employer reputation is highly important, especially
                                                                                                                                                                                                                      This is followed by candidate experience and EVP/

                                                                                                                                                             actions are transparent to candidates (and customers,

                                                                           Contingent labour
                                                                                                 1%
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
25%
                    Diversity & Inclusion
                                                                                                                                50%
                                                                                                                              49%
                  Candidate Experience
                                                                                                                     39%
                                                                                                            33%
                 EVP & Employer Brand
                                                                                                               35%
                                                                                                          31%
                         Direct Sourcing
                                                                                         23%

          Strategic Workforce Planning                                                    24%
                                                                                       22%
                                                                                                    28%
 Recruitment and Succession Planning
                                                                                 18%
                                                                                         23%
   Building Talent Pools for future hires
                                                                           15%

                              Onboarding
                                                                     12%
                                                         6%
                         Internal Mobility
                                                                    11%
                                                                         13%
   Automation of Recruitment Process
                                                                   10%
                   COVID related impacts
        (i.e restructuring/ virtualisation)                        10%
                                                                          14%
                Assessment & Selection
                                                                   10%
                                                                     12%
         Building recruitment capability
                                                               9%

              Total Talent Management
                                                              8%
                                                                                  Last Year
                                                              8%
          Social media/social advocacy                                            This Year
                                                         6%

                          MI and Metrics
                                                         6%
                                                   3%                           We see some differences year on year. But it is the
             In-house Executive Search
                                                    4%                          priority for Diversity and Inclusion that has leapt from
                                                    4%                          25% to 50% of recruiters’ priorities (“Diversity Strategy”
                   Preparation for Brexit
                                                    4%                          was at 23% the year before).
                                                    4%
Use of Artificial Intelligence based tools
                                                   3%                           Even in a pandemic year, there has been a substantial
                                                        5%                      change in priorities – and we can only conclude
                 Mobile and Technology
                                               2%                               that Black Lives Matter has brought organisations’
                                              1%                                responsibilities into sharper relief. It’s not a nice to
       Vendor management and review
                                               2%                               have, it’s a commercial and moral priority.
                                                    4%
                      GDPR Compliance
                                              1%                                We note too that Direct Sourcing has dropped since
                                                   3%                           41% two years ago. Talent Pools have dropped from
                       Contingent labour
                                              1%                                30% 2 years ago.

                                                                                                    Annual Membership Survey 2020-2021       7
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
We have also looked within the results at 8 segments:                         4. Have EB Function – those that have a separate
                                                                                     Employer Brand team
    1. Increased Hire – those that have hired a lot more
       in 2020                                                                    5. Under 5 in Function – smaller recruiting teams

    2. Decrease Hires – those that have hired a lot less in                       6. Over 20 in Function – larger recruiting teams
       2020
                                                                                  7. Under £250k Budget – recruiting teams with
    3. Have All Capabilities – those that feel their                                 smaller budgets
       recruiting function is fully capable NB – this
       segment reflects the overall spread of size/budget/                        8. Over £1m Budget – recruiting teams with larger
       vacancy numbers” add “i.e. it’s not just the biggest/                         budgets.
       best resourced teams

                                                                                                                                               Under £250k
                                                                                           Capabilities

                                                                                                                     Under 5 in

                                                                                                                                  Over 20 in
                                                                    Increased

                                                                                                                                                             Over £1m
                                                                                Decrease

                                                                                                          Function

                                                                                                                     Function

                                                                                                                                  Function
                                                                                                          Have EB
                                                                                           Have All

                                                                                                                                               Budget

                                                                                                                                                             Budget
                                                          Overall

                                                                                Hires
                                                                    Hire
        Diversity & Inclusion                             50%        47%         42%         51%           56%        47%          64%          49%           59%
        Candidate Experience                              39%        41%         43%         56%           40%        42%          36%          45%           29%
        EVP & Employer Brand                              35%        33%         34%         33%           31%        34%          40%          34%           38%
        Direct Sourcing                                   23%        24%         22%         29%           26%        26%          28%          24%           29%
        Strategic Workforce Planning                      22%        22%         22%         17%           26%        19%          23%          20%           32%
        Recruitment and Succession Planning               18%        24%         17%         24%           21%        25%          13%          27%            6%
        Building Talent Pools for future hires            15%        12%         20%         19%           16%        12%          17%          16%           21%
        Onboarding                                        12%        14%         16%         11%            9%        17%           9%          16%            6%
        Internal Mobility                                 11%         8%         13%          6%           13%        10%          19%           9%           24%
        Automation of Recruitment Process                 10%        16%         14%         13%            9%        13%           9%          11%            9%
        COVID related impacts (i.e
                                                          10%        12%         20%         10%            9%        11%          15%           9%            9%
        restructuring/virtualisation)
        Assessment & Selection                            10%        12%         16%          6%           12%        10%           4%          13%            9%
        Building recruitment capability                    9%        14%          7%          8%           10%         9%          17%          10%           21%
        Total Talent Management                            8%        14%          9%         11%            4%         9%           9%            9%           9%
        Social media/social advocacy                       6%         4%          7%          6%            6%         6%           6%            8%           9%
        MI and Metrics                                     6%         6%          5%          6%            8%         6%          11%            3%           6%
        In-house Executive Search                          4%        16%          4%          5%            6%         5%           6%            6%           9%
        Preparation for Brexit                             4%         8%          8%          5%            4%         4%           4%            6%           9%
        Use of Artificial Intelligence based tools         3%         6%          4%          3%            3%         4%           6%            2%          12%
        Mobile and Technology                              2%         6%          1%          6%            4%         2%           6%            2%           9%
        Vendor management and review                       2%         4%          1%          5%            3%         2%           2%            3%           3%
        GDPR Compliance                                    1%         2%          3%          3%            2%         2%           2%            1%           6%
        Contingent labour                                  1%         4%          1%          3%            2%         2%           2%            1%           6%

         Significantly above the overall average   Significantly below the overall average

    There are two key findings here:

    •     The larger and bigger-budgeted functions - so those                     •    Those that are already feel they are most
          most likely to be in larger organisations are far more                       capable are the ones looking hardest at Candidate
          likely to have Diversity and Inclusion as a priority.                        Experience.

8        Annual Membership Survey 2020-2021
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
Annual Membership Survey 2020-2021                            9

                                                                           Work in
                                                                          Progress
                                                                            37%
                                                                                                                                           Yes
                                                                                                                                           51%

Does your company have any D&I
Commitments in place?                                                                          NO
88% of companies have made or are working on                                                   11%
Diversity and Inclusion commitments.

                                                                                                                                  Under £250k
                                                                              Capabilities

                                                                                                        Under 5 in

                                                                                                                     Over 20 in
                                                       Increased

                                                                                                                                                Over £1m
                                                                   Decrease

                                                                                             Function

                                                                                                        Function

                                                                                                                     Function
                                                                                             Have EB
                                                                              Have All

                                                                                                                                  Budget

                                                                                                                                                Budget
                                             Overall

                                                                   Hires
                                                       Hire

 Yes                                        51%         44%         43%        60%            60%        41%          67%          38%           63%
 No                                         11%         12%         15%          8%            8%        18%           7%          16%            9%
 Work in Progress                           37%         44%         43%        32%            32%        41%          27%          46%           28%

Recruiters from larger companies, as well as those
that believe they are fully capable and/or have
an EB function are all more likely to have existing
commitments to D&I.
Annual Membership Survey 2021 - Key trends within the In-House Recruitment industry - Forum for In-House ...
Looking at specifics in our free text question:

     What D&I initiatives does your                                              Multiple                                  24%

     business have in place?                                           Specific Groups /
                                                                               Networks
                                                                                                                     17%

     The most frequent answer is “multiple” initiatives – e.g.         Work in Progress                            15%

     •   Anti-Racisim campaign, a clear Diversity Strategy
                                                                                 Targets                     11%
         published in 2020
                                                                         Team or Person
     •   Transgender Training for all                                                                   8%
                                                                      with Responsibility

     •   Interview panels are mixed gender and ethnicity              Policy and Training              7%

     •   We ensure all shortlisted where possible are                  Diversity Shortlist
                                                                                                   6%
                                                                                  / Panel
         diverse and challenge where not
                                                                                 General          5%
     •   All managers must undergo unconscious bias
         training                                                        “Blind” Process      4%

     •   We are a register Disability Committed Employer              Broadening Appeal      3%
         working towards Level 2 in 2021

     •   We advertise all salaries and we advertise them at
         a circa figure rather than a fixed salary for equality   The next most frequent responses were around:
         and to appeal to the widest of audiences                 •      Looking at groups e.g. by ethnicity, gender,
     •   We never ask current salary and never base offers               affluence e.g.
         on current salary to avoid the perpetuation of                  – Black History month, LGBT communities etc.
         salary gaps                                                     – Employee Networks representing groups such
                                                                             as BAME, LBGTQ+
     •   Networks/strategy/metrics/education/talent                      – Age, Disability and Gender
         management/blind screening/diverse panels/                      – Increase female and BAME volumes from
         pay gap analysis/events/external accreditation/                     application through to hire
         external support                                                – Apprenticeship programme focusing on
                                                                             providing opportunities to students in schools
     •   Stonewall, Disability Confident, e-learning for all                 that have disadvantaged backgrounds. We are
         staff, Unconscious Bias to name a few                               looking into a Returners Programme.
     •   Partnerships with wider range of schools and             As well as:
         universities, blind CVs, unconscious bias training,
         standardised interview questions                         •      Setting targets

     •   Mentoring, Positive Action, focusing on marketing,       •      Giving a person or team specific responsibility for D&I
         remving degree classification for graduates,
         working with specific organsiations to support           •      Creating diverse shortlist and/or panels
         attraction                                               •      Adapting policy and giving training.
     •   Appointed EDI manager, strategy, EDI forum, lots of
         engagement with employees, various groups, lots
         of comms, Policy, resourcing guidance etc.

     This suggests that even if the response has been driven
     by Black Lives Matter – then the response is broad and
     not just focussed on one group, or one tactic.

10       Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021   11
How many vacancies did your/does                                                       10%
                                                                      up to 50                    15%
     your organisation expect to fill in…?                                                    11%

     Overall, there is very little change in vacancy volumes                                  11%
     from last year, and looking ahead to next.                      51 to 100                      17%
                                                                                                    16%
     As we’d expect, larger employers expect to hire more.
                                                                                                                          37%
                                                                    101 to 500                                            37%
                                                                                                                          37%

                                                                                                    16%
                                                                  501 to 1000               10%
                                                                                                 14%

                                                                                                       18%
                                                                 1001 to 5000                     15%
                                                                                                    17%

                                                                                         7%
                                                                    Over 5000          5%
                                                                                       6%

                                                                           2019          2020                2021

     Is the level of recruitment at your                           Increase by
                                                                  25% or more
                                                                                            9%
     company due to increase or decrease                           Increase by
                                                                                              11%
     compared to last year?                                        11% to 24%
                                                                   Increase by
                                                                                         8%
     For the majority volumes will stay the same.                    up to 10%
                                                                 It will remain
     Perhaps for some for some COVID-19 creates more                                                                30%
                                                               about the same
     roles, for others fewer. Some reported that they also        Decrease by
                                                                                                 13%
     had restructures or transformations – sometimes                up to 10%
     accelerated by COVID.                                        Decrease by
                                                                                                    15%
                                                                  11% to 24%
                                                                  Decrease by
                                                                                                    15%
                                                                  25% or more

     There’s been a sharp decrease in recruiters who expect        Increase by              9%
                                                                  25% or more                 11%
     to recruit more, or even the same number of people
     (and the 2018 picture was similar to 2019, so it’s a          Increase by                11%
     significant drop).                                            11% to 24%                    13%

                                                                   Increase by           8%
                                                                     up to 10%                            21%

                                                                 It will remain                                     30%
                                                               about the same                                                   45%

                                                                  Decrease by                    13%
                                                                    up to 10%            7%

                                                                  Decrease by                     15%
                                                                  11% to 24%        4%

                                                                  Decrease by                     15%
                                                                  24% or more     1%

                                                                             This Year            Last Year

12     Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021                               13

Covid affects volume                                                                  Increase by
                                                                                     25% or more
                                                                                                           4%

When we look at those that ascribe changes to COVID                                   Increase by
                                                                                                                8%
                                                                                      11% to 24%
we see the true story – Covid creates a few winners,
but many more losers.                                                                  Increase by
                                                                                                          1%
                                                                                         up to 10%
                                                                                  It will remain
                                                                                                                             18%
                                                                                about the same
                                                                                     Decrease by
                                                                                                                              20%
                                                                                       up to 10%
                                                                                     Decrease by
                                                                                                                                     24%
                                                                                     11% to 24%
                                                                                     Decrease by
                                                                                                                                     24%
                                                                                     25% or more

Have you used any of the following to                                                                                                               72%
                                                                        Employee engagement               5%
inform your recruitment decisions?                                                                                     23%

Most people have used these sources, or would like to.                                                                                              71%
                                                                        External Market Insight            6%
The likelihood of having used drops off a bit for                                                                      23%
Onboarding data (perhaps surprisingly as recruiters
                                                                                                                                              67%
night expect to have good access to this) and                                       Competitor
                                                                                                           8%
especially for Candidate Surveys.                                                 benchmarking
                                                                                                                       25%
This perhaps points to a problem or reluctance or lack                                                                                       65%
of confidence in gaining candidate feedback.                                      Exit interviews         4%
                                                                                                                         32%
External Market Insight and Market Mapping have
both moved up by 12% pts in each of the last 2 years –                                                                                     62%
these look like the coming trends. Exit Interviews have                         Market mapping                 12%
moved down by the same amount.                                                                                          27%

                                                                                                                                     51%
Employee engagement is fairly consistently used as
                                                                                Onboarding data                10%
insight – but there’s a much more mixed picture for                                                                           38%
External Market Insight.
                                                                                                                               42%
                                                                                Online candidate
It’s far more used by those with a bigger function, or if                                surveys
                                                                                                                 18%
they feel they have all capabilities.                                                                                         40%

                                                                                 Yes              No - no intention              No - but I’d like to
                                                                                                                                      Under £250k
                                                                                Capabilities

                                                                                                          Under 5 in

                                                                                                                        Over 20 in
                                                         Increased

                                                                                                                                                     Over £1m
                                                                     Decrease

                                                                                               Function

                                                                                                          Function

                                                                                                                        Function
                                                                                               Have EB
                                                                                Have All

                                                                                                                                      Budget

                                                                                                                                                     Budget
                                               Overall

                                                                     Hires
                                                         Hire

 Employee engagement                           72%        73%         67%        79%            72%        70%           66%           77%            65%
 External Market Insight                       71%        45%         75%        79%            75%        62%           89%           63%            74%
 Competitor benchmarking                       67%        59%         71%        71%            66%        66%           70%           63%            71%
 Exit interviews                               65%        73%         64%        70%            58%        68%           53%           78%            59%
 Market mapping                                62%        53%         55%        62%            74%        50%           85%           47%            82%
 Onboarding data                               51%        47%         49%        56%            58%        42%           55%           48%            59%
 Online candidate surveys                      42%        37%         46%        40%            44%        30%           55%           35%            56%
Do you feel your EVP/Employer Brand                                                                                                      56%
                                                                                                       EVP                    27%
     is reflective of your current company?                                                                             18%

     Most feel that their EVP and Employer Brand reflect                                                                                           63%
     their organisation, but there’s a significant minority                           Employer Brand                          27%
     that don’t. This will be a real impediment to their                                                           10%
     recruitment efforts.
                                                                                                     Yes         No              Don’t have one
     This year: recruiters are more likely to have an EVP
     (+8%pts) or an employer brand (+10%pts).

                                                                                                                                             Under £250k
                                                                                      Capabilities

                                                                                                                 Under 5 in

                                                                                                                               Over 20 in
                                                              Increased

                                                                                                                                                           Over £1m
                                                                          Decrease

                                                                                                      Function

                                                                                                                 Function

                                                                                                                               Function
                                                                                                      Have EB
                                                                                      Have All

                                                                                                                                             Budget

                                                                                                                                                           Budget
                                                    Overall

                                                                          Hires
                                                              Hire

      Yes                                           59%        44%         49%         71%             72%        54%           74%           56%           69%
      No                                            27%        28%         38%         21%             19%        32%           19%           26%           22%
      Don’t have one                                14%        29%         12%           8%                9%     15%               7%        18%            9%

     NB: We’ve combined the scores here for clarity.

     Interestingly, those that are having the biggest
     increase or decrease in hires are much less confident
     that their EVP or Employer Brand reflects them.

     It’s likely that the change in hiring requirement is
     related to changes in the organisation… it appears their
     employer branding isn’t always keeping up.

     How long ago was your current EVP/                                                                                                      27%
                                                                                                                       8%
     Employer Brand                                                                                                           12%
                                                                                      First Launched?
                                                                                                                               15%
     We perhaps see why here. 11% of EVP/Employer
                                                                                                                                     20%
     Brands are over 2 years since their last refresh and
                                                                                                                                    18%
     27% are more than a year since their last refresh.
                                                                                                                                                           39%
     As we’ve seen, the world, needs and challenges have
                                                                                                                                     20%
     changed rapidly. And if an EVP doesn’t reflect your                                                                       14%
     place in today’s world, it creates a barrier to successful                              Refreshed?
                                                                                                                                16%
     recruitment.                                                                                                     7%
                                                                                                                  4%
     This is consistent across all segments.
                                                                                     N/A               Within the last 6 months                  6-12 months
                                                                                               1-2 years            2-4 years               4 years +

14     Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021   15
How do you measure your success                                                          Time to Hire
                                                                                                                                                    63%
                                                                                                                                                   61%
     within your business? (tick all that
     apply)                                                                                  Cost per Hire
                                                                                                                                              54%
                                                                                                                                             50%
     Time and cost, the simplest and arguably most                                                                                            54%
     immediately meaningful metrics, are still priorities.                          Candidate Experience
                                                                                                                                        44%

     But Candidate Experience – potentially much harder to                                 Quality of Hire
                                                                                                                                         46%
     make a reliable measure - is equal with Cost                                                                                            51%

                                                                                            Line Manager                              40%
     Quality of Hire is close behind in priority too.                                          Experience           7%
     Candidate Experience and Quality of Hire will both                                                                             37%
                                                                                           Source of Hire
     have effects on employer brand and ultimately                                                                                 36%
     business performance.
                                                                                                                                31%
                                                                                         Vacancy Fill rate
     The results are similar from last year, apart from                                                                            35%
     increasing focus on candidate experience and a huge                                                                 14%
     increase in measuring the experience of the recruiting                          Net Promoter Score
                                                                                                                        11%
     manager.
                                                                                                                        11%
                                                                                                 We Don’t...
                                                                                                                    8%

                                                                                                                   3%
                                                                                    Other (please specify)
                                                                                                                   4%

                                                                                                            This Year           Last Year

                                                                                                                                              Under £250k
                                                                                         Capabilities

                                                                                                                   Under 5 in

                                                                                                                                Over 20 in
                                                                  Increased

                                                                                                                                                            Over £1m
                                                                              Decrease

                                                                                                        Function

                                                                                                                   Function

                                                                                                                                Function
                                                                                                        Have EB
                                                                                         Have All

                                                                                                                                              Budget

                                                                                                                                                            Budget
                                                        Overall

                                                                              Hires
                                                                  Hire

         Time to Hire                                   63%        55%         59%         68%           70%        55%          77%           57%           72%
         Candidate Experience                           54%        46%         56%         68%           55%        45%          68%           49%           66%
         Cost per Hire                                  54%        48%         51%         58%           59%        52%          64%           53%           53%
         Quality of Hire                                46%        42%         44%         61%           45%        45%          48%           50%           53%
         Line Manager Experience                        40%        31%         42%         56%           42%        33%          52%           27%           66%
         Source of Hire                                 37%        21%         35%         42%           42%        32%          48%           32%           41%
         Vacancy Fill rate                              32%        31%         37%         32%           37%        22%          48%           27%           38%
         Net Promoter Score                             14%        15%         14%         20%           21%            8%       34%            9%           38%
         We Don’t...                                    12%        21%         17%          8%           11%        20%           9%           16%            9%
         Other (please specify)                         3%          6%          6%          7%            3%            3%        5%            5%            6%

     •     Larger, better-resourced functions and those that                    •    Those with increasing hires and those in the
           feel they have all capabilities are more likely to have                   smallest teams are less likely to look at Time to
           more measures, including being more likely to look                        Hire or Candidate Experience.
           at Candidate and Line Manager experience.

     •     Those that feel they have all capabilities are the
           segment most likely to look at Quality of Hire.

16        Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021                             17

                                                                                      I do not feel
To what extent do you feel that                                                       we have the
                                                                                       capabilities
your TA function has the required                                                         we need
                                                                                             6%
level of capability to deliver against
                                                                    I feel we
your priorities? (i.e. in the form of                             have all the
                                                                   necessary
technology, skills of recruiters and/or                           capabilities
                                                                    required
hiring managers and infrastructure)                                  27%
                                                                                                                       I feel
Only just over a quarter of TA functions are seen to be                                                              we have
fully capable.                                                                                                        some
                                                                                                                      of the
                                                                                                                    capabilities
                                                                                                                     required
                                                                                                                        67%

If you answered that you feel you                                         Technology                                     61%

have some or none of the capability                         Hiring Manager capability                                    59%
required, what is this due to (click all
that apply)                                                            Infrastructure                       36%

There’s seen to be a particular deficiency in tech skills             Recruiter Skills                      35%
or tools and manager capability. “Budget” was the
                                                               Other (please specify)           8%
most frequent “other” response.

If you answered that recruiter or hiring                                   Sourcing
                                                                                                                              72%
                                                                                                             43%
manager skills were a concern, which
                                                                                                                              70%
areas would you say are the biggest                                       Business
                                                                         Partnering                          43%
gaps?                                                                                                                   59%
                                                                          Project
                                                                      Management                                  48%
Only in one instance do a majority think there are gaps
for both recruiter and hiring manager and that’s for:           Employer branding/                                  55%
                                                                  EVP/Recruitment
Employer branding / EVP / Recruitment Marketing –                       Marketing                                        65%
which we’ve already seen is a priority area. So, filling
                                                                                                             43%
those skills gaps must be a priority too.                          Using Networks
                                                                                                                               74%

•   Recruiters need most help with Sourcing and                                                             40%
                                                                        Onboarding
    Business Partnering.                                                                                                      70%

•   Managers need most help with Candidate                                                                  39%
                                                                  Recruitment Law
    Engagement and Unconscious Bias / D&I                                                                                     70%

    Awareness.                                                                                              38%
                                                                  Managing Offers
                                                                                                                               75%

                                                                        Selection &                     35%
                                                                       Assessment                                                   80%

                                                                Unconscious Bias/                     31%
                                                                   D&I Awareness                                                          94%

                                                                        Candidate                     28%
                                                                      Engagement                                                    83%

                                                                                      Recruiter        Hiring Manager
Which of the following do you/your                                                                                                                                                                                                External Resources
                                                                                                                                                                                                                                                                                                                                                                            34%
                                                                                                                                                                                                                                                                                                                                                                                                                 55%
     team leverage currently or would like
                                                                                                                                                                                                                                                                                                                                                                         33%
     to leverage more?                                                                                                                                                                                                                                     Live Training
                                                                                                                                                                                                                                                                                                                                                                                                                 56%

     There’s a fairly consistent picture - but with mentoring                                                                                                                                                                                                                                                                                                33%
                                                                                                                                                                                                                                                                                Networks
     and events being the two biggest areas that recruiters                                                                                                                                                                                                                                                                                                                                                       59%
     want to use more.
                                                                                                                                                                                                                                                                                                                                                                     32%
                                                                                                                                                                                                                                                                                     Events
                                                                                                                                                                                                                                                                                                                                                                                                                  60%

                                                                                                                                                                                                                                                                                                                                                                  31%
                                                                                                                                                                                                                                            Recorded Training
                                                                                                                                                                                                                                                                                                                                                                                                                 57%

                                                                                                                                                                                                                                                                                                                                                              27%
                                                                                                                                                                                                                                                                            Mentoring
                                                                                                                                                                                                                                                                                                                                                                                                                    63%

                                                                                                                                                                                                                                                                           Currently leverage                                                                  Would like to leverage more

                                                                                                                                                                                                                                                                                                                                                                                                    Under £250k
                                                                                                                                                                                       Capabilities

                                                                                                                                                                                                                                                                                             Under 5 in

                                                                                                                                                                                                                                                                                                                                                Over 20 in
                                                                                 Increased

                                                                                                                                                                                                                                                                                                                                                                                                                                                         Over £1m
                                                                                                                                    Decrease

                                                                                                                                                                                                                                          Function

                                                                                                                                                                                                                                                                                             Function

                                                                                                                                                                                                                                                                                                                                                Function
                                                                                                                                                                                                                                          Have EB
                                                                                                                                                                                       Have All

                                                                                                                                                                                                                                                                                                                                                                                                    Budget

                                                                                                                                                                                                                                                                                                                                                                                                                                                         Budget
                                     Overall

                                                                                                                                    Hires
                                                                                 Hire
                                           Would like to leverage more

                                                                                              Would like to leverage more

                                                                                                                                                 Would like to leverage more

                                                                                                                                                                                                    Would like to leverage more

                                                                                                                                                                                                                                                       Would like to leverage more

                                                                                                                                                                                                                                                                                                          Would like to leverage more

                                                                                                                                                                                                                                                                                                                                                              Would like to leverage more

                                                                                                                                                                                                                                                                                                                                                                                                                   Would like to leverage more

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Would like to leverage more
                     Currently leverage

                                                                         Currently leverage

                                                                                                                            Currently leverage

                                                                                                                                                                               Currently leverage

                                                                                                                                                                                                                                  Currently leverage

                                                                                                                                                                                                                                                                                     Currently leverage

                                                                                                                                                                                                                                                                                                                                        Currently leverage

                                                                                                                                                                                                                                                                                                                                                                                            Currently leverage

                                                                                                                                                                                                                                                                                                                                                                                                                                                 Currently leverage
      External
                     38% 62% 16% 84% 41% 59% 44% 56% 38% 62% 35% 65% 48% 52% 36% 64% 47% 53%
      Resources

      Live
                     37% 63% 33% 67% 37% 63% 40% 60% 37% 63% 28% 72% 48% 52% 29% 71% 56% 44%
      Training

      Networks       36% 64% 29% 71% 29% 71% 49% 51% 34% 66% 30% 70% 37% 63% 30% 70% 43% 57%

      Recorded
                     35% 65% 24% 76% 47% 53% 39% 61% 37% 63% 23% 77% 57% 43% 23% 77% 60% 40%
      Training

      Events         35% 65% 26% 74% 43% 57% 40% 60% 36% 64% 30% 70% 40% 60% 31% 69% 52% 48%

      Mentoring      30% 70% 23% 77% 24% 76% 43% 57% 33% 67% 27% 73% 46% 54% 24% 76% 42% 58%

     Those with bigger functions and larger budgets use
     more of these tactics, as do those that feel they have
     all capabilities.

     Those that feel they have an increased need, feel they
     need to utilise more methods – there’s a sense they
     feel they need to catch up.

18     Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021                      19

Other Findings
What is your ratio of internal to                              90% internal,
                                                               10% external
                                                                                           7%
external hires (i.e. 80% internals to                          80% internal,
                                                                                      5%
20% externals)                                                 20% external
                                                               70% internal,
                                                                                      5%
Just over half of respondents have 30% or fewer                30% external
internal hires – mostly external is the norm.                  60% internal,
                                                                                                 10%
                                                               40% external
There’s a slight rise over last year for large majority        50% internal,
                                                                                          6%
external hires (8%pt more at either 80% or 90%                 50% external
external).                                                     40% internal,
                                                                                                            15%
                                                               60% external
Those that feel they have all capabilities are much            30% internal,
                                                                                                                              23%
more likely (27%) to have 90% external hires.                  70% external
                                                               20% internal,
                                                                                                           14%
                                                               80% external
                                                               10% internal,
                                                                                                            15%
                                                               90% external

Do you have separate resource/                                                                       45%
                                                          Employer Branding                             52%
functions to cover the following areas?                                         3%

In most cases, most of these areas sit within the main                                          37%
                                                           Contingent/Temp
resourcing team.                                                Recruitment
                                                                                                            60%
                                                                                3%
That’s a bit less true for Contingent and Temp
                                                                                               32%
Recruiting.
                                                            Emerging Talent                                   65%
But for Employer Branding, nearly half of recruiters                            3%
have, or are considering, separate resource to create,                                         32%
present or enhance their brand.                            Exec Recruitment                                      66%
                                                                                2%

                                                                                               32%
                                                                    Projects                                     67%
                                                                                2%

                                                                                          24%
                                                                   Sourcing                                       72%
                                                                                4%

                                                                                     17%
                                                          Talent Intelligence                                          79%
                                                                                3%

                                                                                     16%
                                                                  Candidate
                                                                                                                        82%
                                                                 Experience
                                                                                2%

                                                                          Yes        No              Considering it
Do you have separate resource/                                Employer Branding
                                                                                                                                        45%
                                                                                                                                  38%
     functions to cover the following areas?
                                                                   Contingent / Temp                                              37%
     There’s been a big increase in separate resource                    Recruitment                12%
     functions within Exec and Contingency / Temp
                                                                                                                            32%
     recruitment.                                                     Emerging Talent
                                                                                                                22%

                                                                                                                            32%
                                                                    Exec Recruitment
                                                                                                     14%

                                                                                                                            32%
                                                                              Projects
                                                                                                                      27%

                                                                                                                 24%
                                                                             Sourcing
                                                                                                                        31%

                                                                                                          17%
                                                                    Talent Intelligence
                                                                                                                 24%

                                                                                                         16%
                                                                 Candidate Experience
                                                                                                                       29%

                                                                                     This Year           Last Year

     Do you currently outsource all or part                    What percentage of your vacancies
     of your recruitment process?                              were filled by agencies in the last
     A large majority keep the process in-house, and just      year?
     about everyone holds on to at least some - this is very   Agencies have a part to play, but for almost 90% of
     similar to last year.                                     employers, they can handle 75%+ of roles themselves -
     Those with the smallest teams are much more likely        this is similar to last year.
     (80%) to keep all of their process in-house.              This is consistent across all our segments.
                                                                                                   76% or more
                                                                                                       1%

                                                                                 26 to 50%
                                                                                     8%

                part
                26%          Yes - all                                                       51 to 75%
                               1%                                                                2%
                              Yes -

                                                                 11 to 25%
                                                                    28%
           No
          69%                                                                                                            Less
                                                                                                                       than 10%
                                             No, but it
                                                                                                                         61%
                                             is under
                                           consideration
                                                4%

20     Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021                          21

Workload                                                                            0-5
                                                                                                  6%
                                                                                                     7%
Those with smaller teams and budgets also tend to
                                                                                                                 20%
have smaller requisition workloads.                                                6-10
                                                                                                                            30%

                                                                                                                              31%
                                                                                  11-20
                                                                                                                               33%

                                                                                                                        26%
                                                                                  21-30
                                                                                                                      22%

                                                                                                           14%
    What is the average requisition workload handled by an individual             31-50
                                                                                                     7%
    recruiter at any one time?
                                                                                                3%
    What would you consider to be the optimum average requisition                51-100
    workload handled by recruiter at any one time for your                                  1%
    organisation?
                                                                                           0%
                                                                               Over 101
                                                                                           0%

At face value, the actual requisition workload tends to
match the optimum workload quite closely.
                                                                                  Optimum
                                                                                      >
However, when we look at the consistency of the                                   Workload
responses, we get a slightly different picture.                                     21%

•   For about half, 48%, their team have about the right
    workload.
                                                                                                                                  Workload
                                                                                                                                      =
•   But for 31% they have a greater workload than is                                                                              Optimum
    optimum.                                                                                                                        48%

•   And for 21%, they are perhaps underutilised, at
    least now.                                                                 Workload
                                                                                   >
                                                                               Optimum
                                                                                 31%

In your organisation, do recruitment                                       Recruitment/                                                      51%
                                                                        Resourcing team
budgets sit with…?                                                                                                                       47%

                                                                                                                 19%
Half of the time, the recruitment team holds the                                     HR
                                                                                                                               33%
recruitment budget. This is slightly more likely in
                                                                          Line Manager/                         17%
organisations with an EB function, or with larger
                                                                                Function                  12%
resourcing teams and budgets. “Other” arrangements
include a mix of people holding budgets, or being held                                            6%
                                                                                  Other
by Executive team.                                                                         0%

                                                                                                 5%
It possibly seems as though HR has a far smaller                                Finance
                                                                                           0%
hold on recruitment budgets – but we have added
more options this year; this may have allowed a more                                         2%
                                                                              Elsewhere
accurate response.                                                                                   7%

                                                                                            1%
                                                                           Procurement
                                                                                                0%

                                                                                           This Year              Last Year
Other
                                                                                       2%

     Do you have a separate budget
     for recruitment marketing?                                                                                           Yes
                                                                                                                          32%
     Under a third have a separate recruitment marketing
     budget.

     There’s been a move of about 4%pts from No to Yes
     since last year.

     Larger teams, those with most budget and those with
                                                                             No
     an EB team are more likely to have their own budget.                   66%

                                                                         Apprenticeship                                    60%
                                                                           programme                                       60%

                                                                                                                         52%
                                                                A graduate programme
                                                                                                                   42%
     Which of the following do you currently                              An internship                           37%
     have in place?                                                        programme                              37%

                                                                     A work experience                     26%
     Apprenticeships are consistently offered across                       programme                             35%
     segments. Larger teams have more programmes in
     place, but those that have a predicted increase in hires     A summer placement                   20%
     are quite a lot more likely (28%) to have none of these             programme                         23%
     in place.                                                                                        18%
                                                                     None of the above
                                                                                                      18%
     There’s a substantial rise in graduate programmes,
     with a drop in work experience programmes.                         A school leaver              13%
                                                                           programme                 12%

                                                                                                8%
                                                                   An MBA programme
                                                                                             3%
                                                                                      This Year              Last Year

     Referral schemes are consistently offered across              An employee referral                                            80%
     segments.                                                                scheme                                             72%

     Larger teams have more programmes in place, but                      A talent pool/                                  56%
                                                                            community                                    52%
     those that have a predicted increase in hires are quite
     a lot more likely (14%) to have none of these in place.       Diversity recruitment                     31%
                                                                             programme                      27%
     There’s been a rise in all these methods, especially
     alumni schemes, since last year.                             Armed Forces veteran                 21%
                                                                           programme                  18%

                                                                                                     15%
                                                                     An Alumni scheme
                                                                                                5%

                                                                                                 9%
                                                                A social referral scheme
                                                                                                7%

                                                                                                7%
                                                                          None of these
                                                                                           0%

                                                                                           1%
                                                                  Other (please specify)
                                                                                                6%

22     Annual Membership Survey 2020-2021
What percentage of your hires come                                          0-25%                                             73%

from your employee referrals scheme?                                      26-50%               13%

Only a minority of hires come from referral – a
                                                                          51-75% 0%
consistent result with last year.

Those with the biggest budgets are more likely to get                    76-100% 0%

26-50% of their hires from referral (23%).
                                                                              N/A          14%

                                                                      Aggregators
Do you ever use any of the following                              (such as Indeed)
                                                                                                                        65%

for recruitment…?                                               Online recruitment
                                                                                                            45%
                                                                     marketplaces
Aggregators are the only tactic used by over half of
                                                               PPC (Pay per Click)                    31%
recruiters – this is a similar result to last year, but with
a 3-4%pt increase for Programmatic/Fixed fee sites/                      Fixed fee
                                                                                                      28%
PPC/Aggregators.                                                 recruitment sites
                                                               SEO (Search Engine
                                                                                                     26%
Use of aggregators is consistent across segments.                    Optimisation)
Larger teams, those with bigger budgets and those                   Programmatic
                                                                                                18%
that feel they have all capabilities are more likely to                advertising
use: marketplaces, PPC, SEO.                                      Do not currently
                                                                                               14%
                                                                          use any

Social Media                                                             LinkedIn
                                                                                                                                    87%
                                                                                                                                          99%
Only four platforms are used by over 20% of                                                9%
recruiters: Instagram, Twitter, Facebook and the                        Facebook
                                                                                                                  55%
dominant LinkedIn.
                                                                                      2%
                                                                           Twitter
Linkedin dominates as the most successful social                                                            43%
media channel for the majority of respondents.                                        2%
                                                                        Instagram
                                                                                                      29%
Recruiters should perhaps understand other social
channels are less likely to be the most effective                                    0%
                                                                         YouTube
recruitment channel. But – given the need to project                                           15%
and share employers’ reputation – it appears likely
                                                                     Niche blogs / 0%
these other channels have a crucial role to play.                      forums etc              14%

All segments use LinkedIn to a high degree. Larger                                   0%
                                                                         Google+
recruiting teams use more of the most popular social                                      8%
media.                                                                               0%
                                                                             Xing
                                                                                          6%
This is a similar result to last year, with a rise of 6-7%
pts in use for Instagram/Niche Blogs/YouTube.                                        0%
                                                                        Snapchat
                                                                                      2%
LinkedIn has had a 12% pt rise as most effective,
Facebook has had an 8% decline.                                                      0%
                                                                         Pinterest
                                                                                      2%

                                                                                     0%
                                                                           Tik Tok
                                                                                     1%                       Which of the following
                                                                                                              social media
                                                                 Do not use any of                            platforms do you
                                                                        the above 0%                          use for attractiing,
                                                                                                              engaging and recruiting
                                                                                     0%                       candidates?
                                                                           Spotify
                                                                                     0%                       Which social media tool
                                                                                                              has been most effective
                                                                                     0%                       in your recruitment
                                                                           Tumblr
                                                                                     0%                       (choose one only)?

                                                                                 Annual Membership Survey 2020-2021                             23
What types of job boards /                                       Mainly generalist
                                                                         e.g. CV-Library,
                                                                                                                     46%
                                                                                                                           58%
     CV databases do you use?                                      Totaljobs, reed.co.uk
                                                                       Mainly specialist            19%
                                                                       e.g. industry/role
     Most use job boards, with generalist boards used by                 specific boards           14%
     a majority of users – this probably reflects many jobs
                                                                                                         23%
     being “general” and/or these boards drawing a very                     About equal
                                                                                                    17%
     wide range of candidates.
                                                                  Don’t use job boards/           12%
     Those with lower budgets and those with increased                   CV databases            11%
     hiring needs are more likley to use Generalist boards –
     but since last year, there has been a move away from                              This Year           Last Year
     generalist boards.

     Have you seen an increase or decrease                                                                              55%
                                                                               Linked In    2%
     in the number of hires coming from                                                                          43%
     these sources                                                                                         32%
     Most sources have seen consistent response rates,           Job Boards (generalist)           16%
                                                                                                                        53%
     with the largest dip coming from CV databases.
                                                                                                          29%
     But social media, general job boards and especially                   Social Media      5%
     LinkedIn have all become much more useful sources                                                                        65%
     of candidates.
                                                                                                    18%
     There is a fairly consistent picture across all segments,   Job Boards (specialist)           14%
     but those who feel they have all capabilities have seen                                                                     68%
     less of an increased response from LinkedIn, instead                                          13%
     seeing it stay the same.                                             CV databases              18%
                                                                                                                                 70%

                                                                                                 11%
                                                                                     PPC         10%
                                                                                                                                       78%

                                                                         Increased          Decreased                Stayed the same

     Increased number of hires coming                                          Linked In
                                                                                                                        55%
                                                                                                                       52%
     from these sources
                                                                                                           32%
                                                                 Job Boards (generalist)
     There’s been a 10% pt increase in general job boards                                                23%
     being seen to generate more candidates. LinkedIn has
                                                                                                          29%
     consistently generated more candidates, but the rate                  Social Media
                                                                                                               35%
     has perhaps slowed for social media.
                                                                                                    18%
                                                                 Job Boards (specialist)
     We should bear in mind that volume of candidates has                                          15%
     been an issue for some this year; more response may
                                                                                                   13%
     not always be a good thing.                                          CV databases
                                                                                                   16%

                                                                                                 11%
                                                                                     PPC
                                                                                                   14%

                                                                                       This Year           Last Year

24     Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021   25
No
     Do you currently have a corporate                                                      6%

     careers site?
     Almost everyone has a careers site, and 1%pt more
     than last year.

     For smaller teams and those with less budget the rate
     is 90-91%.

                                                                                                          Yes
                                                                                                          94%

     How would you rate your careers site?                                Very Good                    15%

     Opinions are mixed. Just over 50% think that think                       Good                                             36%
     their careers site is Good/Very Good, last year that
     was 46%, so there’s some improvement.                                  Average                                      30%

     Those that have all capabilities, have an EB function, or                 Poor                12%
     a larger resourcing function rate their site as better.
                                                                          Very Poor      4%

                                                                      Not Applicable   2%

     How long ago was your current careers                                                  6%
     website...                                                                                9%
                                                                                                    14%
                                                                     First launched?
     Many sites are starting to show their age with 63%                                                            26%
     being over 2 years old.                                                                                                   37%
                                                                                              8%
     However, content has tended to have been refreshed
     more recently, with 61% refreshed in the last year.                                                     20%
                                                                                                          19%
     Those that have the largest budget are most likely to                                                         25%
                                                                       Re-designed?
     have refreshed this year, those that feel they have all                                     10%
     capabilities are most likely to have redesigned this year.                           5%
                                                                                                              22%
     There was a similar result last year, but we have seen a
     slight slowdown in work on careers sites this year.                                                                             41%
                                                                                                             20%
                                                                                                       16%
                                                                  Content refreshed?
                                                                                         4%
                                                                                       2%
                                                                                                         18%

                                                                             Within the last 6 months               6-12 months
                                                                       1-2 years       2-4 years             Over 4 years              N/A

26     Annual Membership Survey 2020-2021
How would you rate your career site in                                                                  21%
                                                                                                                              41%
terms of…?                                                                                                    25%
                                                                     Visibility
                                                                                          7%
For a majority, their site is good or very good for all
                                                                                    2%
these features.
                                                                                     4%
They rate all of these features very similarly – perhaps
                                                                                                           23%
suggesting a lack of maturity / understanding in the
                                                                                                                             39%
difference that these can make to the performance of
                                                                                                                 27%
the careers site.                                          Ease of Application
                                                                                         6%
                                                                                    2%
                                                                                     4%

                                                                                                        21%
                                                                                                                       34%
                                                                                                                    30%
                                                                  Appearance
                                                                                           9%
                                                                                     3%
                                                                                     4%

                                                                                                        20%
                                                                                                                             40%
                                                                                                                 27%
                                                                 Accessibility
                                                                                           8%
                                                                                    2%
                                                                                     4%

                                                                                                           23%
                                                                                                                             40%
                                                                                                           23%
                                                               Mobile Friendly
                                                                                          8%
                                                                                    1%
                                                                                     4%

                                                                                                           23%
                                                                                                                          38%
                                                                                                           22%
                                                            Mobile Optimised
                                                                                               11%
                                                                                    1%
                                                                                         6%

                                                                          Very Good              Good             Average
                                                                             Poor              Very Poor            N/A

And looking at the consistency it shows the same story.          All the same                              23%

                                                                  5 the same                                                        49%
Consistency
                                                                  4 the same                         17%
72% give their site the same rating across five or more
features.                                                           All Others                 11%

                                                                              Annual Membership Survey 2020-2021                          27
How would you rate your career site in                             Very Good
                                                                                                            22%
                                                                                                           20%
     terms of…?
                                                                                                                              39%
                                                                            Good
     Looking at the overall averages versus last year. Then                                                                  37%
     we see that people tend to be a little happier with their
                                                                                                                 26%
     career sites with a greater % of Very Good and Goods.                Average
                                                                                                                       31%

                                                                                                                 26%
                                                                             Poor
                                                                                                                       31%

                                                                                            8%
                                                                             Very
                                                                                               10%

                                                                                      2%
                                                                             Poor
                                                                                          5%

                                                                                     This Year             Last Year

     What is your average annual cost                                Under £1000
                                                                         ($1600)
                                                                                                                                    53%

     per hire (attraction and selection                            £1000 to £2500
                                                                                                                       30%
                                                                   ($1600 - $4000)
     costs only)?
                                                                   £2501 to £4000
                                                                                                 12%
                                                                   ($4000 - $6500)
     This is a very similar result to last year.
                                                                       Over £4000
                                                                                          5%
     Those with the biggest changes in recruitment                        ($6500)
     (increase and decrease) and those with the smallest
     budget have a smaller average cost per hire.

     What is your average time to hire?                             Under 4 weeks
                                                                                            15%
                                                                                               17%
     75% can get the job done in under 2 months.
                                                                                                                   58%
                                                                       4 - 8 weeks
     There’s a similar result for all, but those with the                                                     49%
     largest budgets tend to take longer to hire.                                               21%
                                                                      8 - 12 weeks
                                                                                                     27%
     There’s been a reasonable shift from 8-12 weeks to
     4-8 weeks – hence it would appear that recruitment             Over 12 weeks
                                                                                      5%
     processes have become more efficient and quicker.                                 6%

                                                                                     This Year             Last Year

     What is your vacancy fill rate?                                Less than 10%
                                                                                     3%
                                                                                     3%
     A large majority of recruiters are filling a large majority                       7%
     of vacancies.                                                         11-25%
                                                                                       8%

     Those that feel they have all capabilities have the best                               16%
                                                                           51-75%
     success rate, 86% say they fill 76-100%.                                                        27%

                                                                                                                             73%
     This seems to suggest that there are greater                        76-100%
                                                                                                                       61%
     efficiencies being seen through in-house recruitment
     teams.                                                                          This Year             Last Year

28      Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021      29

What do you use to track online                                          My ATS                        54%
metrics?
                                                                      we don’t...          19%
The ATS is by far the most commonly used to track
metrics – so the capability of the ATS has a big impact         Google Analytics         12%
on how well these metrics can be followed.
                                                                           Excel     8%
“Other” is usually a mix of the above and/or use of data
analysis/visualisation tools.                              Other (please specify)    7%

The smallest functions are most likely to not make                     Omniture 0%
measurements, those with the largest budgets use
Google Analytics more.                                                Webtrends 0%

This is a similar result to last year, but with more                     Access 0%
recruiters making measurement (and fewer using
Excel).

Do you use an Applicant Tracking                                                    No
System (ATS) or other recruitment                                                   7%

platform?
A large majority use an ATS or similar – with a similar
picture across segments - and that’s up from 88% last
year.

                                                                                                 Yes
                                                                                                 93%

Do you use an applicant tracking
system for onboarding?
Just under half follow this through to onboarding.

Larger teams, those with bigger budgets, those that
have all capabilities and separate EB function are all
quite a lot more likely to use an ATS for onboarding.

“Yes” is up from 46% last year.                                  No                                          Yes
                                                                51%                                          49%
How likely is your organisation to                                   We already use
                                                                              stand-alone
                                                                                                            12%
                                                                                                            11%
     adopt onboarding software in the next                            onboarding software

     12 months?                                                           We already use
                                                                       onboarding module
                                                                                                                                32%
                                                                               of our ATS                                       31%
     Most already are using an ATS/other software for
     onboarding – but nearly a quarter have no plans to.                   We are actively                        17%
                                                                             investigating
                                                                      onboarding software                                 26%
     Those with larger budgets and a separate EB function
     are more likely to use onboarding software now.                    We’re interested in                       16%
                                                                       onboarding but not
                                                                      actively investigating                 13%
     Compared to last year, recruiters appear more fixed in
     their choices re: Onboarding software – if they don’t
                                                                   We have no plans to use                              22%
     have it now, they’re less likely to get it compared to          onboarding software                            19%
     last year.
                                                                                           This Year           Last Year

     Lets look at the use of AI...                                    Do you currently use        8%
                                                                       a bot for candidate                                             79%
     Currently there’s very little uptake for the use of bots                   attraction?        12%
     across the attraction and selection process, but some
                                                                      Do you currently use        10%
     consideration.
                                                                       a bot for candidate                                            76%
                                                                            engagement?                15%
     The larger and bigger budgeted functions and those
     that feel they have all capabilities are far more likely to      Do you currently use       7%
     use AI in this way.                                               a bot for candidate                                                82%
                                                                                screening?         11%

                                                                                                  8%
                                                                      Do you use a bot for
                                                                                                                                          81%
                                                                     scheduling purposes?
                                                                                                   11%

                                                                                     Yes         No               Considering it

     How would you rate…                                                         Very Good
                                                                                                                          26%
                                                                                                                              28%
     The ATS as product and service are equally well-
                                                                                                                                      37%
     regarded - in both cases 63% find them Good or Very                              Good
                                                                                                                                    35%
     Good. This is a similar result to last year.
                                                                                                                    19%
     The results are similar across segments, but those                            Average
                                                                                                                  16%
     that see an increase in hiring rate their ATS more
                                                                                                       7%
     highly.                                                                          Poor
                                                                                                        10%

                                                                                                       8%
                                                                                       Very
                                                                                                       7%

                                                                                                 3%
                                                                                      Poor
                                                                                                  5%

                                                                        Your ATS as a product               Your ATS provider as a service

30      Annual Membership Survey 2020-2021
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                                      Annual Membership Survey 2020-2021           31
32     Annual Membership Survey 2020-2021

     Which Applicant Tracking System                                                 eArcu                        27%

     (ATS) or other recruitment platform                                             Eploy                  12%

     do you use?                                          Other (state in comments section)                 12%

                                                                                  Workday               9%
     There’s a wide range used, but eArcu is a clear
     preference, a similar pattern to last year.                           Successfactors              7%

     No “Other” response had more than three mentions.                               Taleo         6%

                                                                                   Avature         5%

                                                                                  TribePad        3%

                                                                               Greenhouse         3%

                                                                                 Workable     2%

                                                                     Oleeo (formerly WCN)     2%

                                                                           Smartrecruiters    2%

                                                                                 Hireserve    2%

                                                                               Modern Hire    1%

                                                         Yes - Cornerstone SABA Talent Link   1%

                                                                                     iCIMS    1%

                                                                             Talent Source    1%

                                                               Yes - Cornerstone Recruiting   1%

                                                                                   Kenexa     1%

                                                                                   Jobvite    1%

                                                                                    hireful   1%

                                                                                webrecruit 0%

                                                                               Virtual Edge 0%

                                                                              Peoplefluent 0%

                                                                                     Lever 0%

                                                                                   Jobtrain 0%

                                                                                Jobs2Web 0%

                                                                            Yes - Recruitive 0%

                                                                                Peopleclick 0%

                                                                         Change Work Now 0%

                                                                                   Ceridian 0%
Annual Membership Survey 2020-2021   33
34     Annual Membership Survey 2020-2021

     Which applicant tracking system do                                           eArcu                          28%

     you use for onboarding?                                                      Eploy                    20%

                                                                               Workday                   16%
     eArcu is also the preference for onboarding – and
     again we saw similar results last year.             Other (state which in comments)            8%

                                                                                  Taleo          6%

                                                                         Successfactors          5%

                                                                            Greenhouse         4%

                                                                               TribePad     2%

                                                                                  iCIMS     2%

                                                                               Hireserve    2%

                                                                               Workable     1%

                                                                              webrecruit    1%

                                                                   Oleeo (formerly WCN)     1%

                                                                           Talent Source    1%

                                                                                Jobtrain    1%

                                                                                  hireful   1%

                                                                                Ceridian    1%

                                                                                Avature     1%

                                                                            Virtual Edge 0%

                                                                         Smartrecruiters 0%

                                                                              Recruitive 0%

                                                                             Peopleclick 0%

                                                                            Peoplefluent 0%

                                                                            Modern Hire 0%

                                                            Cornerstone SABA TalentLink 0%

                                                             Yes - Cornerstone Recruiting 0%

                                                                                 Kenexa 0%

                                                                                 Jobvite 0%

                                                                             Jobs2Web 0%

                                                                      Change Work Now 0%
…and with these changes have come a host                   Hiring teams were
of new challenges for hiring teams. Things
like getting to the quality with ever increasing
                                                           already busy, have always
volumes of applications, living the values of              needed to be agile and
an empathetic, transparent brand in a period
of heightened public scrutiny and candidate
                                                           that candidate experience
angst or even scaling up and down                          and building a diverse,
recruitment operations across different
regions, brands and hiring types (think more
                                                           'skills-first' workforce has
digital people, less physically onsite) to meet            always been a priority
changing business needs. These changes are
affecting all businesses differently.
                                                           …and our shift to support clients has just
The amazing thing amongst all this change                  been a continuation of the journey we were
is how we have adapted. The question is                    already on. So, if you want a technology that
                                                           can grow with you, whatever comes next –
                                                           chose: TalentLink – the platform built for
Did your tech adapt                                        smarter recruiters.
with you?
At Cornerstone, through our enterprise class
Talent Acquisition platform – TalentLink, we
have helped organisations not only adapt, but
thrive. We understood:

                                                                                      Find out more

                                    Cornerstone is the global talent management software provider that is pioneering
                                    solutions to help organisations realise the potential of the modern workforce.
                                    For more info, visit csod.co.uk/recruiting
                                                                          Annual Membership Survey 2020-2021       35
Do you use any of the following online                        Live Video Interviewing
                                                                        (i.e. skype, google
                                                                                                                            53%
                                                                                                         19%
     testing techniques as part of your                                           hangout)

     selection process?                                               Psychometric Tests
                                                                                                                       45%
                                                                                                                              52%

     Over 50% use live video interviewing and psychometric                                                      32%
     tests – with personality/aptitude/situational judgement             Personality Tests
                                                                                                              26%
     tests used by between a quarter and a third.
                                                                                                               30%
                                                                           Aptitude Tests
     •   Video interviewing is used consistently across all                                               22%
         segments.                                                  Situational Judgment                      27%
                                                                                    Tests                18%
     •   Those with the largest budget and those with an
         increase in hires are more likely to use more of the          None of the above
                                                                                                        17%
         more popular methods.                                                                                27%

                                                                     Asynchronous Video                 14%
     •   Those that have seen an increase in hires are much                 Interviewing           8%
         more likely to use asynchronous video interview.
                                                                                                   8%
     There have been variations since last year – but               Realistic Job Preview
                                                                                                   7%
     there has been a huge rise in the use of Live Video
                                                                                                   5%
     Interviewing (and a small rise for asynchronous too).        Job Profile Gamification
                                                                                               2%

                                                                                   Virtual     4%
                                                                      Reality assessment      1%

                                                                                         This Year              Last Year

     Do you use any of the following as part                       Telephone Interviewing
                                                                                                                                          87%
                                                                                                                                    76%
     of your selection process?
                                                                      Competency Based                                                    84%
     Telephone and video interviews, along with                            Assessment                                               74%
     competency assessment are used by a large majority.
                                                                                                                                     79%
                                                                       Video Interviewing
     Perhaps surprisingly, assessment centres –                                                                  35%
     traditionally run in-person – are used by >50%. Perhaps                                                                53%
     there has been a quick switch to online and/or an               Assessment Centres
                                                                                                                            53%
     intention to revert once Coronavirus poses less risk.
                                                                          Strength Based                  21%
     This is a fairly consistent picture across segments                     Assessment                   21%
     except that:                                                                             0%
                                                                       None of the above
                                                                                              0%
     •   Those with increased hires and all capabilities are
         more likely to use telephone interviews                                         This Year              Last Year

     •   Bigger teams / budgets are more likely to use video
         interviews

     •   Those that have all capabilities or smaller budgets
         are more likely to use Assessment Centres.

     Again, there’s been a big rise in video interviewing year-
     on-year.

36       Annual Membership Survey 2020-2021
Looking ahead
We’ve seen that recruiters want to address Diversity   But… Covid is – inevitably - a dominant challenge
and Inclusion, they want to better manage their
Employer Reputation, they want to examine and
measure their practice more, and they have other       What would you say is the biggest
areas for improvement.                                 recruitment challenge you’re facing?

                                                                      Annual Membership Survey 2020-2021   37
What would you say is the biggest                                                 Covid                      27%

     recruitment challenge you’re facing?                               Quality/Scarce Skills               14%

     As well as being – by far – the biggest challenge
                                                                      Resources and Budget                 12%
     by itself, it has a big influence on many of the other
     categories of challenge.
                                                                   Changing Business Needs            8%
     •   “The biggest challenge would be the current
         pandemic. Our industry was greatly affected by this          Diversity and Inclusion        6%

         since we provide workspace solutions. COVID-19
                                                                           Changing Market           6%
         restricts our employees and clients from working
         or gathering in a shared workspace”
                                                                            Remote working           6%
     •   “Market impact due to COVID-19”
                                                                     Volume of applications      4%
     •   “Covid and the effect on recruitment levels and the
         wider Group budgets”                                                     Processes      4%

     •   “Uncertain climate due to Covid-19 and it has had                        Attraction     4%
         an adverse effect on the retail and travel industry”
                                                                                    Attrition    3%
     •   “Unsurprisingly Covid. Firstly for the pause in hiring,
         then subsequently for the volume of applications of                     Capabilities   2%
         poor quality post lockdown”
                                                                           Candidate Inertia    2%
     •   “Covid and the element of the unknown that this
         introduces in terms of the job market”                       Candidate Experience      1%

     •   “Impact on number of vacancies due to COVID”                                  Brexit   1%

     •   “Obviously COVID has had a huge impact on our
         business. The challenge we face is not being able
         to plan effectively for the future and budgets being
         very tight”

     The effect of the pandemic has:

     •   cut into resources and budgets

     •   forced remote working

     •   means business needs have changed – perhaps
         drastically

     •   often created a much greater volume of
         applications

     •   whilst meaning that the hardest-to-find candidates
         are less likely to move

     …and that’s not the end of the impact.

     Whilst the end may be in sight for the virus – its
     effects will be felt for a long time yet.

     On the other hand, who, a year ago, would have
     believed that Brexit would be a concern for only a tiny
     minority?

38       Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021                         39

The people we heard from
How many countries are you                           1
                                                                                                        49%
                                                                                                               57%
personally responsible for recruiting
for? (or managing the recruitment               up to 5
                                                                                         30%
                                                                                        29%
processes for)
                                                                 8%
                                                6 to 10
                                                               6%

                                                           3%
                                               11 to 15
                                                           3%

                                                                    10%
                                          more than 15
                                                                7%

                                                               This Year              Last Year

How many members of staff do you                     1
                                                                    10%

have working in your Recruitment                                    10%

Function?                                        2 to 5
                                                                                                  38%
                                                                                                        48%

                                                                            18%
                                                6 to 10
                                                                           17%

                                                                          16%
                                               11 to 20
                                                                      13%

                                                                 9%
                                               21 to 50
                                                                 9%

                                                            5%
                                              51 to 100
                                                           3%

                                                           4%
                                           101 or more
                                                          2%

                                                               This Year              Last Year

What is your recruitment budget           Under £250K                                         34%
                                              ($400k)                                                    50%
for 2021?
                                           Under £500k                    15%
                                               ($800k)                          20%

                                           £501k - £1m                    16%
                                        ($801k - $1.6m)               13%

                                             £1m - £2m         6%
                                        ($1.6m - $3.3m)             10%

                                             £2m - £3m    2%
                                        ($3.3m - $4.9m)     5%

                                             Over £3m       5%
                                              ($4.9m)     2%

                                                                                 22%
                                                   N/A

                                                               This Year              Last Year
What most accurately describes your
     industry?

     Accountancy                                    3.1%
     Advertising / PR                               0.6%
     Agriculture / Fisheries / Farming              0.0%
     Banking / Financial Services                   10.4%
     Charity / Voluntary                            5.5%
     Civil or Structural Engineering                4.9%
     Consulting / Strategy                          2.5%
     Consumer goods – FMCG                          5.5%
     Consumer goods – non FMCG                      0.6%
     Design / Creative                              0.0%
     Education                                      2.5%
     Engineering / Manufacturing                    3.7%
     Health / Care                                  4.3%
     Hospitality / Catering                         2.5%
     Housing / Regeneration / Environment           0.0%
     IT                                             5.5%
     Law                                            4.3%
     Local Government                               1.2%
     Marketing                                      1.2%
     Media                                          0.0%
     Pharmaceutical                                 1.2%
     Property                                       1.2%
     Recruitment                                    1.8%

     Research / Science                             1.2%

     Retail                                         4.9%

     Telecoms                                       2.5%

     Transport and logistics                        8.0%

     Utilities / energy (gas, nuclear, oil, etc.)   2.5%

     None of the above                              1.2%

     Other (please specify)                         17.2%

40    Annual Membership Survey 2020-2021
Annual Membership Survey 2020-2021   41

Make smarter decisions.
Slash recruitment spend and time-to-hire,
improve the candidate experience, understand
your ED&I data and ramp-up team productivity.

 Applicant Tracking System
 Video Interviewing
 Onboarding
 CRM & Sourcing
 Contractor Management

                              See how we can help you.
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The Forum for In-House Recruitment Managers
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