ASIAN RETAIL LEADERS PROGRAMME - RETAIL CENTRE OF EXCELLENCE - Singapore ...
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Asian Retail Leaders
Programme
INSPIRING LEADERS TODAY FOR RETAIL TOMORROW
RETAIL
22–23 JULY 2021 (Segment 1) CENTRE
29–30 JULY 2021 (Segment 2) OF
EXCELLENCE
Lee Kong Chian
School of Business
Foreword
BY C E N T R E D I REC TOR (RETAI L C E NTRE O F E XCE LLE NCE )
P ROF E S S O R KAPI L R. T ULI
The drastic changes in the external environment Join us in the newly-curated format of the Asian
caused by COVID-19 have brought about significant Retail Leaders Programme as we conduct learning
impacts on the business of the retail industry. sessions physically at SMU campus combined with
The crisis has created stark contrasts in business virtual presentations by our partner institution
performance between different formats of business in China. An intimate in-person fire-side chat
operations during the period lockdown. What with esteemed industry leaders will provide you
strategies should retailers adopt as they respond to an engagement opportunity with successful
these structural changes? How can they reach out businesses. You can also look forward to an
and engage with customers in more personalised exclusive opportunity to embark on a virtual tour of
fashion? Operating in the era of COVID-19 will no the Microsoft Experience Centre to witness various
longer be business-as-usual. Retailers must learn to technological innovations that can be adapted and
discern and deal with future trends. adopted to spearhead your businesses. Position
your organisation to excel in this challenging yet
exciting new normal in a post COVID world. We
welcome you to be part of this unique programme.
Professor Kapil R. Tuli
Lee Kong Chian Professor of Marketing
Director, Retail Centre of Excellence
2| ASIAN RETAIL LEADERS PROGRAMME
l e a r n t o c o m p e t e i n t h e n e w r e ta i l
e nv i r o n m e n t t h r o u g h a r l p
A BO U T T H E AS I AN RETAI L LEADE RS PROGRA M M E
Digital media has changed the global retail landscape. With an Management University (SMU) in collaboration with CEIBS, one
increasingly dynamic omni-channel environment surrounding of China’s most prestigious school. Learn how to take charge and
the retail industry and a key focus on merging the offline and lead the change in retail today, for tomorrow, through a series
online retail experiences, how can retailers adapt and thrive of lessons by leading faculty members and hear from industry
through digital innovation and deliver value for customers? leaders on the new practices and emerging technologies in the
retail sector. Take part in group discussions and activities, as
Be a part of the Asian Retail Leaders Programme, a four-day well as virtual tour and case study discussions – all of which
retail leadership programme organised by the Singapore will be critical to your learning outcome.
ARL P: 4 FACE TS
Multi channel EXPERIENCE Industry Immersive
perspective FACULTY experts Experience
Digital Create Boost
Omnichannel
Innovation Customer Financial
Approach
Value Performance
PRO G R A M M E DAT ES
WH O SH OU LD ATTE N D?
Segment 1: 22–23 July 2021
Segment 2: 29–30 July 2021
• Business leaders in relevant sectors
VENUE • Senior professionals from the retail
Singapore Management University eco-system
Only 30 spots are available, so register now to reserve your place. Please indicate your interest by writing to us at rcoe@smu.edu.sg
A S I A N R E TA I L L E A D E R S P R O G R A M M E |3
A R L P : S egment 1
“ L ay the f oundat i ons ” 2 2 – 2 3 J u ly 2 0 2 1
Drawing on real-life cases and best practices of retailers such
as Target, IUIGA, Sheng Siong, Starbucks, and Warby Parker,
in an omni-channel world, participants will learn about the key
factors that drive value for customers in the retail industry. You
will work with experienced faculty to identify the current value
proposition for your customers and compare it with best-in-class
practices to identify avenues for leveraging digital and social
media along with physical assets (if any) to create meaningful,
authentic, and differentiated value for your customers.
Connecting customer value to retail strategy, the first segment
will also feature in-depth case discussions on the strategies Singapore Management University
followed by Amazon and Walmart and how they are reshaping
the retail industry. In addition, participants will be involved in an
immersive discussion on the evolution of Zara and its expansion
in China and India. Drawing on cross company group work, the
participants will work with faculty to identify the key lessons
retailers can draw not only from the growth of Zara in Europe,
but also the differences in their growth rate in China and India..
The first segment will conclude with a fire-side chat featuring
discussions with C-suite leaders from MNC retailers, retail start-
ups and SME retailers to gain a first-hand insight into strategies
and tactics that senior retail leaders adopted to survive and
thrive in the Covid-19 era. Lee Kong Chian School of Business
4| ASIAN RETAIL LEADERS PROGRAMME
arlp : S egment 2
“ E merg i ng B est P ra c t i c es ” 2 9 – 3 0 J u ly 2 0 2 1
Segment 2 of ARLP is organised in collaboration with CEIBS.
This segment offers participants an in-depth analysis of the
new consumption and retail patterns in China. Gain insights
into the digitalisation of sports and luxury brands in China from
industry speakers from Yaok University and Alibaba Group.
Learn about the digital transformation shaping businesses and
the proliferation of e-commerce and social commerce in the
marketplace. Participants will undertake group projects to study
the adoption of emerging technologies by luxury retailers such
as Gucci.
They will also be given the
opportunity to join in a virtual
tour of Microsoft’s Experience
Centre where they will witness
the latest and most innovative
technology solutions available
for them to reimagine retail in
the new normal.
New Retail (O2O) model
CEIBS Virtual tour to Microsoft Experience Centre
A S I A N R E TA I L L E A D E R S P R O G R A M M E |5
P r o g r a m m e fa c u lt y
SINGAPORE MANAGEMENT UNIVERSITY
Dr. Kapil R. Tuli Dr. Nirmalya Kumar
Lee Kong Chian Professor of Marketing, Lee Kong Chian Professor of Marketing,
Director of Retail Centre of Excellence, Lee Kong Chian School of Business,
Lee Kong Chian School of Business, Singapore Management University
Singapore Management University
Dr. Kapil R. Tuli is Lee Kong Chian Professor of Marketing at the Lee Dr. Nirmalya Kumar is Lee Kong Chian Professor of Marketing
Kong Chian School of Business, Singapore Management University, at the Lee Kong Chian School of Business, SMU. He received
and serves as the Centre Director, Retail Centre of Excellence. He his MBA from the University of Illinois at Chicago, and Ph.D. in
obtained his PhD in Marketing from the Goizeuta Business School, Marketing from Kellogg Graduate School of Management. To
Emory University. date, he has written seven books, six articles in the Journal of
Marketing Research, and nine in the Harvard Business Review.
He has published in leading marketing journals such as the Journal
Professor Kumar managed group strategy as Member-Group
of Marketing, Journal of Marketing Research, and Management
Executive Council at Tata Sons, and served on the Board of
Science. Dr. Tuli’s has received several research and teaching
Directors for companies like ACC, Bata India, Tata Capital, Tata
awards, including the 2017 Sheth Foundation/Journal of Marketing
Chemicals and Zensar.
Award for long-term impact and the 2016 Rajan Varadarajan Award
for Marketing Strategy Research, from the American Marketing He has received significant media coverage for his work,
Association. He currently serves on the Editorial Board of several such as six European Case (ECCH) adoption awards, teaching,
premier scientific journals in marketing. In 2015, a case study written research and lifetime achievement honours, being lauded by
by him (Jungle Beer: An Entrepreneur’s Journey) was awarded the The Economic Times as 6th on the Global Indian Thought
Best Case Study Award in Entrepreneurship by the EFMD. Dr. Tuli Leaders list, the “Rising Superstar” in The Economist’s cover
has consulted and trained companies such as Johnson & Johnson, story “The New Masters of Management”, and named amongst
United Overseas Bank, Sembcorp Marine, Singapore Power, Civil the 50 Best worldwide B-School Professors and Influential
Service College at Singapore, Zuellig Pharmaceuticals, Health Business School Professors.
Promotion Board, and Prysmian Inc.
CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL
Dr. Chen Lin is an Assistant Professor of Marketing at CEIBS.
Prior to joining CEIBS in 2015, she was an Assistant Professor of
Marketing at the Eli Broad College of Business, Michigan State
University. She received her Ph.D in Marketing from Goizueta Dr. Chen Lin
Business School, Emory University in 2012, and her B. Computing Assistant Professor of Marketing China Europe
International Business School
in E-Commerce from National University of Singapore in 2007.
Dr. Chen Lin’s research interest lies in empirically examining digital and social media marketing problems. She was named Yahoo! Faculty
Research and Engagement Fellow in 2014 and received several best paper award from American Marketing Association and Marketing
Science Institute. She has taught EMBA, EED, MBA Marketing Research, Digital Marketing and Business Technology Innovation. Dr. Chen Lin
is a popular marketing Op-Ed columnist on SINA Finance, Forbes and Economist EIU.
S ingapore S egment:
F i res i de Chat P anel i sts
Mr Mike King Mr James Chang Mr Edward Yue
Deputy Managing Director Chief Executive Officer Head of PayLah! Platforms
IKEA South East Asia Lazada Singapore DBS Bank
Ch ina Segment:
Industr y S pea k ers
Dr. Tina Zhou Mr Joe Zhang
Vice Chairman Growth and Innovation Leader
of the Yaok Group T-mall, Alibaba Group
Dean of the Yaok University
6| ASIAN RETAIL LEADERS PROGRAMME
A bout the i nst i tut i ons
ABOUT SMU ABOUT CEIBS
Established in 2000, Singapore China Europe International
Management University (SMU) is Business School (CEIBS), a
recognised for its high-impact multi- joint-venture for management
disciplinary research that addresses education, was co-founded
Asian issues of global relevance, and by the Chinese government and European Union (EU) in 1994, with
for its innovations in experiential Shanghai Jiao Tong University and the EFMD serving as its executive
learning. With over 10,000 students, partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen,
SMU offers bachelors, masters Accra in Ghana, and Zurich in Switzerland. As China’s only business
and PhD degree programmes in school to originate from government-level collaboration, CEIBS
Accountancy, Business, Economics, is committed to educating responsible leaders versed in “China
Information Systems, Law and Social Sciences, and executive Depth, Global Breadth” in line with its motto of “Conscientiousness,
development programmes. Through its city campus, SMU enjoys Innovation and Excellence”. CEIBS offers MBA, Finance MBA,
strategic linkages with business, government and the wider EMBA, Global EMBA, Hospitality EMBA, Executive Education and
community in Singapore and beyond. PhD programmes.
For more information, visit www.smu.edu.sg
ABOUT THE RETAIL CENTRE ABOUT SMU EXECUTIVE DEVELOPMENT
OF EXCELLENCE
Established in 2017, the Retail SMU-Executive Development
Centre of Excellence is a joint supports executives throughout
initiative between Singapore their careers; from individual
Management University, contributors gaining self-
the Singapore Economic understanding, empowerment
Development Board and and foundational skills, through to
Enterprise Singapore, and is seasoned CEOs and c-suite leading
hosted at the SMU Lee Kong multinational organisations with
Chian School of Business. RCoE aims to empower and enable purpose and mission. We support global executives managing the
brick-and-mortar and online retailers through key focus areas complexities in Asia and Asian executives navigating in local and
in research, insights, talent and community, and strives to international firms and contexts. Our pedagogy of Knowledge-
forge Singapore as the regional retail hub in Asia Pacific. The Application-Empowerment transforms personal development, whilst
centre is currently supported by a group of Founding Members the pool of 350 faculty, from across the 6-schools of SMU, provides
comprising DFS, DBS, Microsoft, Harvey Norman, IKEA, Popular both depth and breadth of insight to match the needs and context of
Holdings, Decathlon, Tiffany & Co and Visa. each participant and corporate client.
For more information, visit http://rcoe.smu.edu.sg For more information, visit http://exd.smu.edu.sg
A S I A N R E TA I L L E A D E R S P R O G R A M M E |7
A p p l i c at i o n
ARLP SCHOLARSHIPS
RCoE is offering two ARLP scholarships - Woman Entrepreneur Scholarship and SME Scholarship. Eligible and interested candidates
are encouraged to write in with your applications soon.
Women Entrepreneur Scholarship SME Scholarship
Covers 75% of programme fees of S$4,000 Covers 75% of programme fees of S$4,000
Criteria: Criteria:
• Female Singapore citizens • Singapore citizens
• At least 5 years of work experience • At least 10 years of work experience
• Company revenue must be less than $5 million the last FY • Company revenue must be less than $100 million the last FY
Note:
• Application forms can be downloaded from our website - https://rcoe.smu.edu.sg/arlp.
• Further administrative details are provided on the ARLP webpage.
• The two scholarships are offered in limited numbers, please send in your application now.
Scholarship Application closes on 30 May 2021.
Programme Fees
• ARLP Programme Fees: S$4,000 For enquiries
• Fees for Singapore Citizen after grant: S$2,000 Please contact:
• Fees are subjected to GST and must be paid up and Ms Nina Ho
received by SMU one week before the start of the DID: +65 6808 5168
programme. Email: ninaho@smu.edu.sg
Mr Ng Wee Hong
Fees Cover: DID: +65 6826 1317
Email: weehongng@smu.edu.sg
• Lectures organised locally at SMU.
• Teaching materials and meals inclusive.
All details of the programme are correct at the time of printing. SMU, RCoE and CEIBS reserve the right to cancel or postpone the
programme, change the venue or any of the other details published.
8| ASIAN RETAIL LEADERS PROGRAMME
SMU Retail Centre of Excellence SMU Executive Development
Lee Kong Chian School of Business Administration Building
Singapore Management University Singapore Management University
50 Stamford Road, Level 5 81 Victoria Street, Level 10
Singapore 178899 Singapore 188065
Follow us on LinkedIn: Follow us on LinkedIn:
http://rcoe.smu.edu.sg http://exd.smu.edu.sg
RCoE Founding Members:
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